The Playbook for How ISSA Is Redefining Facility Management

Facility managers are being asked to do more with less—tight budgets, rising expectations, staffing challenges, and increasing pressure around health, safety, and sustainability. It’s a tough balancing act, and the demands aren’t slowing down.

In this conversation, Jeff Cross, ISSA Media Director, sits down with Brant Insero, Chief Engagement Officer at ISSA, to explore how the association is helping facility managers shift from reactive problem-solving to proactive leadership. Insero breaks down the tools, standards, and initiatives designed to help professionals defend their budgets, define what “clean” really means, and build consistency across their operations.

From the Value of Clean framework and CIMS certification to workforce development through the Cleaning Management Institute, this discussion highlights practical ways to elevate performance and strengthen your impact. Insero also shares insight into key ISSA initiatives like Emerging Leaders, the VEO program, the Spotless Spaces Competition, and the Sustainability Committee—each designed to support growth, recognition, and long-term success across the industry.

Whether you’re focused on professional development, team training, or simply looking for ways to stay ahead in a changing landscape, this conversation offers actionable takeaways and a clear path forward.

Ready to take the next step? Visit https://www.issa.com to get connected, explore membership, and start engaging with the ISSA community.

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