7 - Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)

Bill Macaitis is one of the most renown marketing leaders out there. He is the former CMO & SVP Marketing at Salesforce, Slack & Zendesk. Today he is a growth advisor and board member for a bunch of really cool SaaS companies in both EMEA & US.

On this episode we talk about:

• Why you should have a campaign team instead of demand team?
• What is product-led growth?
• How product-led growth and demand gen can work together?
• How Slack built their successful product-led growth model
• Tips for scaling marketing teams and continue to produce a great output and keep the culture intact

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.