Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Driving Demand
13 - How do you successfully market to the enterprise segment (with Johanna Fagerstedt, CMO at Quinyx)
•
Adam Holmgren
The average tenure for a B2B SaaS CMO is below 2 years. Johanna Fagerstedt has been the CMO at Quinyx for the last 9 years and in this episode she shares some of her biggest learnings.
In this episode we talked about:
- Making the transition from a Lead Machine to a Revenue Team.
- How do you successfully sell to the enterprise segment?
- What is most important when you evaluate new markets and how do you efficiently build go-to-market motions?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.