17 - How growth loops can improve word-of-mouth (With Ognjen Bošković, Growth Lead at CXL)

Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers.

In this episode we talked about:

• What is the difference between Demand Generation and Growth Marketing?
• Can all SaaS companies work with Product-Led Growth and how do you make it work?
• How do you create a solid Growth Loop and what are some examples from CXL?
• What is the best way to drive more business from word-of-mouth?

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.