Driving Demand

24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

January 17, 2023
Driving Demand
24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)
Show Notes

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS.

On this episode we talk about:
- How to set your Google Ads account up for success?
- How to find and decide what keywords to focus on?
- How to think around bidding?
- Does non-brand campaigns have an effect on brand?
- Most common errors Roman see companies make

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

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