Driving Demand

25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)

February 01, 2023 Adam Holmgren
Driving Demand
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Show Notes

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.

On this episode we talk about:
- What does cost-efficient growth mean for us as marketers?
- What is intent data?
- Is there different types of intent data that serve different purposes?
- How can a company utilize intent data to grow their revenue during this recession?

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

PS. Get your free ABM diagnostics from N.Rich - HERE