We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts.
But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM.
On this episode we talk about:
- How do you decide on what accounts to include? How many they should be?
- What kind of tools do you need?
- What can a pilot playbook look like?
- How can ABM and Demand Generation work together?
This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.