Coffee fanatic and connoisseur Josh Zloof details his journey from a small coffee start-up to a successful and flourishing company. As the co-founder of Sudden Coffee, Josh ensures his company uses the highest quality beans from single origins in order to create the best sipping experience for his customers. By utilizing different production methods through the years,
Sudden Coffee offers your taste buds the perfect cup of non-traditional instant coffee and a quick brew you won’t forget.
In this episode we will discuss:
Start-up successes and expectations
Marketing through mobile apps and social media
Production difficulties from suppliers
Transitioning from company branding to marketing a product
The difference between instant coffee and Sudden Coffee
Coffee from different regions around the world
Different methods when brewing coffee beans to perfection
How to solve problems through creative means
Facebook ads and acquiring a customer base
How to establish a start-up while maintaining a personal life
Formula Quotes:
“Coffees like this didn’t really exist 10 years ago... the origin of coffee is really just a way to get caffeine... This idea of having these really high quality single origin coffees is such a new thing that I wouldn’t expect most people to know about it. That’s a big part of our mission is to educate more people about it.” (16:45)
“How do you create these random occurrences where you match up with this specific person who happens to know the thing that you need? It’s not through just hammering your head against a wall. It’s through putting your message out there, it’s through telling a story, it’s through trying to talk to as many people as you can.” (27:03)
Links:
Josh Zloof Instagram:
https://www.instagram.com/joshuazloof/
Sudden Coffee Website:
https://www.suddencoffee.com/
Sponsors:
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LiquidWeb offers e-commerce solutions to help get your online shop up and running! Check out their website and use the promo code below to obtain your shop’s start-up discount:https://www.liquidweb.com/LiquidWeb Promo Code: Formula33
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