The Formula Podcast with Trevor Carlson

The Future of Augmented Reality with entrepreneur, Brad Dwyer - #84

July 12, 2019 Trevor Carlson / Brad Dwyer
The Formula Podcast with Trevor Carlson
The Future of Augmented Reality with entrepreneur, Brad Dwyer - #84
Show Notes

As the founder of the decade-long company Hatchlings Inc., programmer Brad Dwyer was willing to make the adjustments necessary to grow his company. Upon leaving Iowa State University before graduating, his technology startup proved to be a worthy investment of his time. Although Brad’s journey has not been completely without struggle, his computer vision and augmented reality ideas ultimately created a fun and new virtual experience for people across the country.

In this episode we will discuss:

Transitioning from the gaming industry into augmented reality

The creation of Magic Sudoku 

The novelty of augmented reality providing contextual information

Our mobile devices being able to understand and recognize our environment

Thinking about the company’s success path 5-10 years in the future

Quotes:

“If rewound 20 years and we told everybody that you were going to have a listening device that was always on in your pocket and everyone was going to have one of these, I think they would have had the same sort of [upset] reaction. But now we all carry around cell phones without even thinking about it. So these dystopian views of the future... it’s easy to see the downside of things but it’s a lot harder to imagine in which our lives are better.” (8:50)

“What we’ve learned is the benefits of [this technology] have been so vast, people have been willing to give up some sense of privacy in exchange for these extra features and abilities in their life... I think there’s a lot of responsibility involved in making sure that those trade-offs aren’t too much and that we’re not purposely moving ourselves into a dystopia.” (9:25)

“You should think about why you want to start a company... Is this something that I really want to do?” (10:25)

Links:

Brad Dwyer Twitter:

https://twitter.com/braddwyer

Hatchlings Inc. Website:

https://about.hatchlings.com/

Sponsors:

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