We sit down with the resilient and dynamic entrepreneur, Filipe "Fil" Santos, starting with his roots in Harrison, New Jersey. You get a glimpse into Fil's early passions – skateboarding, playing drums, and the twists and turns that led to struggles with substance abuse.
The story takes a powerful turn when Fil opens up about his commitment to recovery and the unwavering support he received from his parents, despite the challenges. The spotlight then shifts to Fil's entrepreneurial ventures, notably "The Room," his evolving salon that has transformed into an educational haven for hairstylists. But Fil's entrepreneurial spirit doesn't stop there; he manages a tattoo shop and rental properties, painting a diverse landscape of his endeavors.
Listeners get an insider's view of Fil's mindset – the power of positivity, manifestation, and strategic use of technology in growing businesses, particularly in the salon industry. The conversation also weaves in Fil's collaboration with Drew O'Brien from Make Cool Sh*t, showcasing the artistic dimensions of their partnership.
The narrative extends to Fil's role in the "Chop Meat" podcast, co-hosted with chef Jamie Knott, revealing the therapeutic side of podcasting and the pursuit of fulfillment beyond immediate financial gains. Fil invites you to connect with him on Instagram @chop_safil, embodying his passion for service work and helping others.
Don't miss this inspiring episode of "Greetings From the Garden State," where Fil Santos shares his journey – from overcoming challenges to embracing the entrepreneurial spirit and seeking true fulfillment.
@chop_safil
GET YOUR JERSEY FEST TICKETS NOW! https://www.seetickets.us/event/jersey-fest/588283
Music: "Ride" by Jackson Pines
jacksonpines.com
Thank you to our sponsors:
New Jersey Lottery: njlottery.com
New Jersey Innovation Institute: njii.com
Make Cool Sh*t: makecoolshit.co
UCS Advisors: ucsgreatness.com
Albert & Whitney CPAs: awcpasllc.com
Mayo Performing Arts Center: mayoarts.org/events-calendar
Contact the show: mike@greetingsfromthegardenstate.com
We sit down with the resilient and dynamic entrepreneur, Filipe "Fil" Santos, starting with his roots in Harrison, New Jersey. You get a glimpse into Fil's early passions – skateboarding, playing drums, and the twists and turns that led to struggles with substance abuse.
The story takes a powerful turn when Fil opens up about his commitment to recovery and the unwavering support he received from his parents, despite the challenges. The spotlight then shifts to Fil's entrepreneurial ventures, notably "The Room," his evolving salon that has transformed into an educational haven for hairstylists. But Fil's entrepreneurial spirit doesn't stop there; he manages a tattoo shop and rental properties, painting a diverse landscape of his endeavors.
Listeners get an insider's view of Fil's mindset – the power of positivity, manifestation, and strategic use of technology in growing businesses, particularly in the salon industry. The conversation also weaves in Fil's collaboration with Drew O'Brien from Make Cool Sh*t, showcasing the artistic dimensions of their partnership.
The narrative extends to Fil's role in the "Chop Meat" podcast, co-hosted with chef Jamie Knott, revealing the therapeutic side of podcasting and the pursuit of fulfillment beyond immediate financial gains. Fil invites you to connect with him on Instagram @chop_safil, embodying his passion for service work and helping others.
Don't miss this inspiring episode of "Greetings From the Garden State," where Fil Santos shares his journey – from overcoming challenges to embracing the entrepreneurial spirit and seeking true fulfillment.
@chop_safil
GET YOUR JERSEY FEST TICKETS NOW! https://www.seetickets.us/event/jersey-fest/588283
Music: "Ride" by Jackson Pines
jacksonpines.com
Thank you to our sponsors:
New Jersey Lottery: njlottery.com
New Jersey Innovation Institute: njii.com
Make Cool Sh*t: makecoolshit.co
UCS Advisors: ucsgreatness.com
Albert & Whitney CPAs: awcpasllc.com
Mayo Performing Arts Center: mayoarts.org/events-calendar
Contact the show: mike@greetingsfromthegardenstate.com
1:35
all right what's up bir welcome back to another episode of GRE the Garden State powered by the New Jersey Lottery I'm Mike ham we're here at the room in
1:41
Verona New Jersey with Phil Santos Phil welcome to the show thank you for having Mike I got you didn't my name right yeah
1:46
iol I don't know why I was like did I just that up like right out of the gate but it's a yeah but uh this place
1:52
is really cool I think it's like we were texting uh yesterday and it's like so ironic that we have two bald guys
2:00
[Music] but yeah why not we heard get it
2:05
fixed I mean we can do the Beards I feel like that that be are good ABS it's all we got left so that's what we're going
2:10
to yeah in other parts too but uh that's the story day but um no I it's great to
2:17
finally like get you out because we've been a talking about this for forever um
2:22
and then also like running in similar circles with like Drew and Jamie and all
2:27
those so I'm just like I'm excited to finally get to talk to you and like learn more about you because I know a
2:32
little bit I feel like just from what I've seen through the chop we podcast which we'll talk about eventually um and
2:39
just like other stuff that I see on Instagram and all that kind of stuff but I'm excited so uh let's talk about where
2:45
let's talk about the Le first well because this is one of your businesses we'll get into like all of them as we kind of progress through the episode but
2:52
uh how has has been here why a hair place you know all that kind of stuff
2:58
why a hair place well we'll start where so the room's been open we opened up the room in 2016 it was actually across the
3:05
street small narrow um five chair facility uh we primarily do women's hair
3:12
there uh me and my wife opened it up and uh it's going to be 2 years January that
3:17
we came over to this place and in the front is the hair salon and over here is our uh education Academy gang gang okay
3:24
cool what is what is that so essentially when um we get assistance from schools right they a cosmetology license they
3:31
come to us and we were training them and usually we had to like close down the salon on a on a Sunday or Monday and
3:37
have the training here and we have other salons too so we figured all right the easiest way is to make our own education
3:43
facility here where we could train them we don't have to close the salons okay so essentially they go through a boot camp um we show them pretty much
3:50
everything they need to like get on the floor to start like that and then we also have advanced education for all
3:55
other hair stylist that's cool like a feeder program as essentially that's really cool um all right so I want to
4:02
learn more about you too uh so you're a jersey guy yeah off like Harrison yeah
4:09
Harrison New Jersey like right outside of New York like take me through that life experience cuz like I've never
4:15
lived in a place like that so talk to me a little bit about that so um well I was born in Newark which is Harrison's one
4:21
square mile so it's like really small and it's surrounded by New York and Jersey City so we're like right in the
4:27
taint you I mean that's County hon County uh but we belonged almost more
4:33
it's Hudson County but belonged more to Essex because we walk right over the bridge right nor so I grew up like I was born in New York uh my parents are
4:39
Portuguese immigrants first generation I was born we moved to Harrison I think when I was 5 years old
4:45
and it's a typical working class town you see New York City Twin Towers in the background train go to the city you know
4:52
very very urban life and um you know I got to say like I had a great childhood
4:59
in the sense of like my parents went to work every day they kind of just let me roam around yeah yeah and just so like
5:06
that's really cool uh especially because like now too with Newark and like the Portuguese Community there like the food
5:14
is crazy you know we were just we went to a thing at the new Yark Museum of Art
5:19
recently and then went down to the like the Ironbound seabra and like those other spots like that it's there a lot
5:25
crazy yeah it's so good um so Portuguese like what were your parents doing as
5:31
Portuguese immigrants so my dad came here and he was a baker he worked at pector and Harrison was a baker there
5:37
for 30 something years uh my mom worked in a in some factories for my dad worked as a baker and my mom worked in a cookie
5:44
factory so I had no chance it was just downhill every day it's like free bread
5:49
free cookies and it it didn't work out very well right uh I was chubby
5:55
right which I've accepted right uh so so they worked doing that and then my mom
6:02
eventually started cleaning houses right and it was kind of like what the Portuguese did it's either construction you know Factory job or something like
6:08
that um have no brothers or sisters it was just me but back then like you would walk to school with everybody on the
6:14
block again it's a small town she was a couple blocks away and um you know like
6:19
it was good but I got in a lot of trouble too because I didn't have any I wanted attention cuz I didn't have it and then I had uh you know I wanted uh
6:27
significance and I looked up to the older kids in the street and you know you get attention by doing doing dumb
6:33
yeah like what kind I thought of uh at First Look I remember started like soon as I moved to Harrison I would
6:40
just like do anything stealing was the thing for me right like Little D cars and stuff like that toy cars right I was
6:46
at five that happened later but um you know just like uh mouthing off like
6:52
typical wise ass then I got my parents put me in Catholic school cuz they're like this is definitely going to
6:58
be better it was worth cuz all the bad kids at the Catholic School yeah try to get them yeah and uh and I was like I
7:04
was into skateboarding right that was my thing so I was always in the city at Brooklyn Bank skating and you know
7:09
develop like that and it was fun and then at some point um you know drinking and partying came into it and drugs and
7:16
uh I it just like everybody went home and I didn't want to go home yeah so it
7:22
it escalated at that point and like that's really interesting too because it's like like the attention side of it
7:28
you know and like like feel like report them all that kind of stuff and and it's
7:34
like ironic because like your parents come here and then like are working
7:41
their asses off B for you and that you know the family um and like you know
7:47
just kind of like interested kind of how those like systems kind of ironic it is yeah pretty ironic but um so like I I
7:54
know a little bit of the story uh just because of like stuff that I've listened to before so like obviously you know
8:00
like the initial stuff led to more and more and more and like the what you were
8:06
describing when I listened to the episode of chop meat like the amount of stuff that you were doing like in a day
8:11
is like I can't even like wrap my head around that like it's crazy yeah yeah um
8:18
talk to like take take me through like as you're kind of progressing through you know like uh like you didn't want to
8:23
go Hollow like you said before so like obviously like things start to get you know you get deeper and deeper in the it
8:30
um so take me through like like kind of like the early stages of maybe like when you're like maybe I have that a issue
8:36
wouldn't yeah so um I I'll say a little bit of the of the why of what I think
8:43
that I don't know so like I skated I played the drums I was in bands I was in the city doing drugs was kind of cool my
8:50
Idols like Kirk Cain you know was kind of like my idol at that age at that age I'm 15 or something when he passed away
8:58
and um I didn't that the 27 club like I idolized getting high you know what I
9:04
mean I was like this is what you need to create art or be an artist it was false but sure and so like I didn't see it but
9:10
I also saw friends or people I knew walking over the bridge getting harassed by cops in and out of jail all the time
9:16
and I was like I'll never be that guy and then I fell into it and then what happened was like it was fun in the
9:22
beginning it I wasn't like yeah I want to sign up to be a junkie right sure um it it's weird cuz my story is like Watch
9:29
Basketball Diaries right with Le the cab and I'm like I'm like that's my story holy yeah not without the
9:34
fame and Jim Carol ban right but I was like Wow and it played it so well but um
9:42
you know it uh what I mean by I didn't want to go home was like in the beginning I was having so much fun that
9:47
I was like I don't want the party to stop eventually the party is not a party anymore and so it escalates to it and
9:54
and it went from like you know being social and everything to like next thing you know I'm getting locked up all the time right I'm I'm shooting heroin I'm
10:01
on a methodone Clinic um next you know it's like two decades doing it um I'm in the projects more that I'm at home like
10:08
I know everybody like I'm in hallways I'm I'm like just just running and gunning
10:13
um like I still had morals and a conscience but it wasn't strong enough to overcome what my addiction was and it
10:21
took me places that uh you know I wouldn't wish anybody and and you know
10:26
what though like I knew the drugs were bad but I also got caught up in the lifestyle right like a little bit in my
10:33
surroundings was like either this is what you do or it's cool or there was a
10:38
like I glamorized it yeah a little bit it is interesting too like we talk about how like you have like the moral compass
10:45
too you know and like it's like you don't sign up to be a jokey you just see
10:50
like the party doit stop and eventually that party gets kind of crazy but um like you said two decades like when did
10:56
it start like before for you uh just drink and smoking like what what age did it
11:03
start well I was going to say like it was probably no it's all right it was uh maybe like 12 13 okay and by the time I
11:10
got clean was 33 yeah like completely clean was 33 yeah and then how old are you know uh I'm 45 nice yeah uh I'm 33
11:21
but there you could start right now yeah uh so what I also think is really
11:29
interesting is like when we're talking about you know like this life that your
11:34
basically like a previous life that you had and now this life that you have and it's like the business like how many
11:41
businesses do you ow right now cuz you like you you have rental properties you have like small businesses like this
11:46
like how many you know things how many balls you got in the air at one time I got a lot right but it's not
11:53
overwhelming or nothing like that like so we have nine salons we have eight in New Jersey one in Miami I have a tattoo
11:59
shop that was my first business in Harrison and then uh about 50 uh apart RADS yeah at several
12:05
buildings and then I know there's other stuff there too CU we went vertical we have the education and everything but
12:11
more or less that's what yes it's like think it's what I thought fascina to is like from uh like redirected energy
12:21
almost like obviously the energy in that two decade span was on the r directed in
12:28
yeah d I'll AG yeah and now like I think it's so cool to see like now it's pulled
12:34
in a different direction and just like how like intense and just uh like to
12:40
scale it is you know like to kind of put that energy into something that's like a little bit different and now like kind
12:45
of seeing success from that like have you always been that way just like a man of extremes basically man of extremes
12:53
yes right like even from Little I have that I had that like I couldn't stay still yeah right then they would try to
12:59
diagnose me as something and I just really believe looking back at it now Traditional School and everything like I
13:05
excelled at school like I was smart where I didn't have to test and you know like uh went to Catholic school got
13:12
kicked out and high school went to public and then I was in AP class and everything not cuz I did the work yeah
13:17
right like I wasn't like this this book nerd but like they actually put me in classes where I could engage I had
13:23
physics and I could actually measure stuff and so I was always you know what I mean Sports uh I was more I still
13:30
snowboard skateboarding snowboarding motorcycles in that sense I'm an adrenaline junkie right like so I always
13:37
needed to to to feed that um and then on this side I don't see the thing is like
13:43
a lot of people will say like hey you you exchange one for the other or you just focus your energy and and I'm sure
13:49
some of it's true but I know a lot of people that got clean and didn't right so it's not like a definitely right it's
13:55
more of just like I got clean and then I had to change my mindset cuz
14:01
I did have it in me and I think most people just genuinely do sure and then I found out how how to how to focus on
14:10
something and actually put my all into it without knowing the outcome cuz I was
14:16
really good when I knew the out like like uh I never skipped the day of not getting
14:21
high it was very painful if right imagine like like unless I was in jail
14:27
or something like that so I was very like I'm very competitive uh I get what
14:32
I want and not strong arm or something but just like if I want it strong enough I'm going to go get it right and I
14:38
believe in manifestation and stuff like that um I think it's a culmination of things but yeah I look at it as an asset
14:44
now sure and like cool um when I first got clean and and drugs Black Sheep you
14:50
don't talk about it I'm in recovery and uh now it's like it's almost becoming
14:55
the cool thing to do like be sober don't drink don't do drugs you know what I mean like Clarity mindset and uh and and
15:03
it is an asset yeah uh the entrepreneurial side of it um I I'm also
15:11
interested in like that family Dynamic too because like your parents come here like you said they work in factories
15:16
they you know do like all that kind of stuff and then I feel like the American
15:22
dream type of thing is like you know my son's going to go to college he's going to get a good job he's going to like
15:27
work you and I how the family like the whole kind of thing and you know not necessarily like an entrepreneurial side
15:33
we had uh this guy Dave vieta who also this uh Chef in like Asbury and
15:39
Woodbridge all that and his parents are Portuguese no yeah yeah I know he has a Leo yeah yeah yeah and uh like he's a
15:46
friend of mine now but like they're it's like he grew up in Elizabeth so like
15:51
very similar right and talking about how like like he was in law school and it was like I want a cup now and they're
15:57
like what the man like we just we built this whole thing for you and now you're going to go do like be a chef
16:04
like they wouldn't they wouldn't talk about that and I think like that's a really interesting thing too because it's you know from like you know they
16:10
come here they're working their asses off and then you know uh like the entrepreneurial side like where where do
16:16
you think that came from cuz obviously you know if they're working factory jobs you're at Bakery like there's not
16:22
entrepr thing there um but so where does that come from for you I I'd say most of
16:28
it they asked are like my mom yeah so what happened was um tightnit Portuguese
16:35
Community my uncle started a credit union back in the 70s to help Portuguese
16:41
people put their money together and buy Properties or whatever cars or whatever like let's pull them was a credit union
16:48
um and then it eventually became a savings back and that was uh obviously my father's
16:53
brother-in-law and he helped my dad like hey let's buy some buildings together so they bought the one in Harrison a 10
16:58
unit that's where we moved and we ended up taking care of it and living there and then bought one Jersey so I saw that
17:03
already from early age and I had to learn cuz I'm the only one that spoke English in my family yeah had to do
17:09
leases had to fix stuff had to like like I learned that right so that's where the real estate came in um and then one day
17:16
one of our tenants we had two stores downstairs and like they left and my mom's like why don't you open up your
17:22
own thing mind you at that point I'm strung out and I'm like you really think that's a good idea I believe she was
17:29
just like I can keep an eye on you I really believe that's what it is yeah I know where you're at you're not
17:35
disappearing and I was like cool what's the scummiest business I could open up I
17:40
was like cool tattoo shop this is at the time right I like this is right up my alley my friend had one I hung out there
17:46
anyway I was like this is this is great so um I open a tattoo shop uh 200 10 I
17:53
believe that and uh no idea like I know how to build it out everything yeah like
17:58
were I mean I'm sure you had a couple of tattoos um more now blanks uh like you
18:05
not a tattoo artists no so just to like tattoo shop we're going to hire people and figure that it was it was it was I'm
18:12
going to figure out so I tattooed a little bit already right I had a gun I was messing around I was not good right
18:18
um and I was like Wow there a lot of work I wanted instant gratification and I built it out and I hired some kid is
18:24
still my friend today uh Dale Convoy he's in uh North Carol line I believe now and he moved up here and he had a
18:32
southern draw right and uh I was like it's not like I had other candidates I
18:37
was like congratulations I hired him and it was a show yeah I was getting
18:43
high the deal you know I mean it was it was literally like some biker movie you know and um but had my mom not pushed me
18:52
suggested whatever into that for whatever her motive was uh I don't think I'd be doing what I'm doing right now
18:59
like that was she always wanted me to do something on my own yeah did did you uh so you have this and you still have that
19:06
sh right which is I think really cool um because that's seen kind of a lot of
19:11
seasons of your life since 2010 uh was there did you have when you
19:17
went clean or got clean uh was there a Moment of clarity or was it more of kind
19:22
of just Progressive thing we were just like I just can't do this anymore you know it was this big bright light
19:28
[Applause] came down he was like help there moment
19:35
so for a long time right I was like I was first I was used to getting I was just institutionally in and out of jail
19:41
all the time I was in a bike gang one% club right I was like like the you know
19:47
B character in a movie that was me right um but I was like I was like d I'm got
19:52
tired of this I'm like it was cool not even it was just like I'm like damn I wasn't scared of dying not like that I
19:59
was Brave but like I was like I was more scared of I'm going to be stuck like this forever like I was I was
20:07
petrified right and I was like what I do and I tried everything I was on methadone which is like you got to go to
20:12
the clinic every day take it and then I ended up getting high anyway so I got two habits and I'm just I'm all up right at that point I'm like 280 lbs
20:20
cuz of the methodone makes you makes you big too um now I have this girl she's
20:26
got two little girls that I'm raising right and uh she gets pregnant with my
20:32
first and she's getting high too by the way right we're all just like bang it out and I'm like there's and so I
20:38
started getting tired right yeah I knew about Narcotic Anonymous in and out all the time of the rooms new people then I
20:45
started to see some of my friends get clean I was like damn that is worse than me how the did cuz
20:52
the easy ones I'm like ah you're you're you're a you don't you're not really you're not shooting through you
20:58
got track marks like me you know me to jail cuz I would no like you
21:03
start it it was always it was either like you're not as bad as me or as I'm not bad as you so on that end was that
21:09
if somebody's eating out of a dumpster like at least I'm not homeless you like a hustle so it kept it keeps you in a
21:15
up spot so seeing them get clean I'm going to meetings again eventually I
21:20
was like all right and and I stopped and it was November 4th 2011 but right before that my son was born and he was
21:28
was born addicted so he had the University Hospital in New Yark cuz his mom was you know nothing on her but we
21:33
were just getting high that's what we did yeah and uh he had to stay there for like month and a half two months in the
21:39
Nick unit I went every day um I went after I got high first right my
21:44
priorities sure and people were like oh you got clean cuz of your son and I'm like I I didn't and I love him that's my
21:50
boy I love him to death I didn't I got clean and I knew it too like I had to get clean for me first sure because I
21:57
couldn't stay and get clean for my son and then he's good so I got clean for me first and then I could take care of
22:04
everybody else and that's kind of like how it unfolded with that where I got eventually I got full custody of him um
22:10
you know and and my wife now I've been with her 11 years something kind of like
22:16
that's M he kind of knows the story and everything and um but yeah it it was a
22:22
consequences didn't work I got 18 felonies that didn't work you know what I mean I had warrant in Florida like it
22:27
just after a while you're just like whatever you know what I mean it had to be I I did have a hole in my spirit
22:34
right where it just I couldn't I threw everything in there and I couldn't get filled but I knew like once I did it
22:40
something switched yeah uh so this is I last question before a break in the second half we're going to talk all about you know now stuff but uh so I
22:50
want to bring it back to the family Dynamic did that ever like did the family support system that I ever just
22:56
kind of be like done with this we're done with you like we just can't do this anymore like how was that
23:02
relationship like through that part of your life sure um like my
23:08
parents did the best job they could I don't like my parents were great parents they really were they enabled me they
23:15
should they should have you know what I mean like it just I took him hostage you know I was I was like very aggressive
23:22
very violent um they were they fear for their lives right I didn't listen maybe
23:28
I pushed them and I want to say I never physically attacked them I'm sure I did under under the influence and
23:34
and um you know like but they never gave up on me I'm going to tell you that much they didn't and um even my
23:43
like my aunts and uncles and then I have people in Europe and everything like that they did what I did which is like
23:49
keep me at arms length they're like it's cool but we're not inviting you two things first I was like cool and then
23:56
second I was like all right I I understand so like they learn you got to and I have friends that still get high
24:03
and I create boundaries yeah you know uh whether they wanted to or not but they
24:08
were listen some people be like you're lucky your parents supported you on the other side it's like well they engag
24:14
they enabled me so it lasted longer than just throw me out I don't I don't have the answer to that but for M they
24:20
definitely uh as much as it could it came to a point though right after I started really like I would get locked
24:26
up twice in a day sometimes right I was a sloppy and um then they were just like you're sitting there and I would
24:32
threading them through the phone and they're like yeah that's cool like you're locked up right and the biggest
24:37
thing is they would be like listen we know you're safe in there yeah like being in jail was safe to them for them
24:45
for me you're not dead of course I'm like as soon as I get out I promise just get me out in the beginning it worked
24:51
then they were like yeah you got court in the morning yeah we'll see you you know what I mean right we'll see you in
24:56
there but um yeah they you know they did the best that they could they supported me yeah for sure uh well that was a
25:02
great first segment so we're going to take our break cool uh we'll come right back so this is the GRE Mard podcast
25:07
powered by the New Jersey Lottery on my C we're at the rad Verona New Jersey with pill Santos we'll be right
25:16
back the male Performing Art Center is the heart of arts and entertainment in Morristown New Jersey empac presents
25:21
over 200 events annually and is home to an Innovative Children's Arts education program to see empa's upcoming schedule
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of worldclass concerts standup comedy family shows and more head to mayoarts.org or just click the link in
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our show notes hey folks I want to tell you about the crew over at make cool these are The Magicians who recently gave our
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state.com all right we're back for Segment two this episode of GRA from the guard state I'm your host Mike hand we're here in oh G from State powered by
26:48
the New Jersey Lottery I keep got to get like youed just saying that all over which is nice so thank you to the lottery uh we're at the room in Verona
26:55
jersey with Phil Santos so first April we learned kind of like your early life like all the stuff that you kind of have
27:00
gone through so far um but I want to get into stuff that we're like talking about now uh so I'm we met through Drew uh at
27:08
make cool who did like our logos like this is a make cool new logo for us which is really great um so like
27:16
the tattoo Shop's the first business that you start um and then in that time
27:22
is like when you get clean and all that kind of stuff so take me from like like you get clean and now it's
27:28
the entrepreneurial stuff starts and then like this salons I guess what kind
27:33
of like the next business so kind of how how does that happen like now you have the the tattoo shop and then starting
27:39
like more and more and more businesses so um tattoo shop and and I got clean
27:45
after that a little bit and um like I focused on getting clean for a year like
27:50
no job I moved in with a friend that was clean I left everything my son I left with my my parents right like I knew I
27:57
needed to focus and gather my stuff like gather my together and um
28:02
eventually I needed a job and I need health insurance right my son he a baby at the time so uh I had a couple people
28:08
who were in the union carpenters union and I was good in my hands I fixed apartments and stuff so I got into the Union became a union carpenter as an
28:15
apprentice at 34 or something like that which at the time I was like damn I'm old for this right and then you
28:21
come to find out it's actually right time it was one of the best experiences I had uh wor a lot of cool building a
28:27
lot of highrises the Hanes building in Newark I was there for 2 years and I remember going there as a kid it also
28:33
taught me a lot of things which is like how to work with others what I want to be what I don't want to be uh my foreman
28:39
yelled all the time I didn't want to yell uh but he put the pressure so I learned how to time everything be
28:45
efficient it it taught me a lot of stuff I learned the number side of it I got a good grasp on it and um that helped me
28:54
focus on my tattoo shop and actually make it profitable yeah did it take like
29:00
a lot to kind of like get back in there for how long was it open between when it opened then when you got clean uh about
29:07
2 years 2 and a half years and was it like like just like up when you got back in there I mean like they did
29:13
tattoos and they made money and whatever I could grab I gra so there was no go on
29:18
the business side there was no POS it was Cash nothing was reported that type of I really didn't know it was the
29:24
the the trust Factor um but I wasn't trustworthy so like how do I expect them
29:29
to do it what happened in that time though I was always techsavvy right uh my parents did one the lots of things
29:35
but when I was a kid they bought me an Apple 2C okay this is like ' 86 nobody even had a computer and especially
29:42
Harrison but cuz my cousin had one I had one and uh you almost had to learn how
29:48
to program a little bit I think it was Doss and uh always had computers cool
29:53
and I ran Linux Red Hat stuff like that so I was always tech savvy um I was uh the social media started
30:01
hitting and I started utilizing that for my business it was 4 Square first and then Facebook I started doing ads in
30:08
2011 Facebook ads Google ads um you know
30:14
and there was when nobody's using it the cpcs are very very cheap yeah so I kind
30:20
of like owned the market and I learned that in the tattoo and then Instagram came to and I did Instagram ads so I
30:25
understood that really well and I started to like I I got into it like I I started
30:32
loving it I was like wow this is fun I could actually see how many people called how many came in the analytics the kpis like this is cool my wife's a
30:40
hair stylist um we always knew we were going to open up a hair salon right didn't know when yeah buddy of mine
30:46
across the street at a barber shop just open he's like I got the best place for you it's next door and I was like
30:53
I'm not ready I was buying a house my first first a three family I was going
30:59
to propose to my wife right so like there seems a lot of expenses there was for there was a lot yeah so I's like
31:06
just go see it and he was like listen oh work we do men you do women like our our wives will go you and husbands and and
31:12
it didn't make sense and I was like we went there rent was super cheap uh everything included except for electric
31:19
right for a certain price they were there we we had people next door that we knew me and my wife were like like
31:25
what's the worst that could happen both have that you know attitude I'm like well the worst that could happen is
31:31
I put a security deposit on this house and I have to use it and so I did put a security deposit on it right and I had
31:38
to use that security deposit I'm like hopefully it drags out it's 2016 I was working in the h building in nework uh
31:45
left at three ran up here built it out within two months me and my my buddies a foreman um we had a date so July we
31:54
opened up September 20th 2016 and the house didn't close it I'm like cool now we have I'm about have to get the money
32:00
back and yeah and it was just like that um you know to to tight up that story is
32:08
we ended up closing in January that year but what it taught me right the pressure how to handle it back against the wall
32:14
get creative like you can't buy that lesson anywhere you can't study anything
32:20
and uh it gave me so many likes well if we did that we could do this right sure
32:26
like it it's one of the other things that like changed my mindset to like hm what else what else could I do yeah
32:33
where is the Loney coming from for like the businesses and stuff like that like to get you know the the the salons off
32:41
the off the ground first like you're an apprentice at that time yeah fourth year okay so fourth year so I meanly my Bun's
32:48
coming through there so I think like May is was me asking about like starting a business
32:54
and how do you do that you know I I'll tell you the easiest yeah a lot of Sweat
32:59
Equity so I'm working at the time I think I'm making $35 $40 an hour and my
33:05
wife's a hair stylist so she's making it too a lot of meal prepping lot of lot of saving a lot of being efficient um you
33:12
know I have the tattoo shop is starting to produce too y uh but I saved all the money and I had it for the security
33:18
deposit so I built the salon across the street maybe at the time for like 40,000
33:24
not in one shot I didn't I was a carpenter I knew how Rock sand to the floors painted
33:29
everything I look at it now compared to this it's like damn that looks like a little hole but it wasn't it was my
33:36
hole and it was like I put everything it I I didn't borrow right I
33:42
just I wanted to do it on my own not that I I'm sure my dad would have helped me or something but uh you know
33:49
like I had a timeline right so again the pressure helped me just like make it
33:55
happen yeah and then was there like a moment with the first Salon which is this one across the
34:01
street that you're like we could do eight more of these you know like was
34:07
just I know it was a moment nobody's like an eight man let's
34:13
go we just 10x it yeah like the whole thing people talk that CH all the time
34:19
um yeah so like when do you start seeing like you have the tattoo shop now you have uh do you have like ready retal properties at this point the one I was
34:25
living in which is my first it was three family gotcha so that's smart so you do that and then now it's like things are
34:32
coming in and doubling down on like the salon business businesses uh like was
34:38
though at a moment we're like yeah let's like do more like we could take on more so let's just do it so and the salon
34:44
side like we had five chairs across the street yeah got really tight we got really busy you know we're like the best
34:51
Salon I believe in northern New Jersey in terms of quality in terms of experience in terms of everything thing
34:57
and education uh I got really good on the business side of that while my wife was more on uh on the on the art side of
35:04
it on the you know me on employee side we made a really really good team yeah uh where I could focus on on ads
35:11
analytics retention retail percentages negotiate with the Distributors get
35:16
better deals you know what I mean get education for everybody that's how uh that happened we started to we started
35:22
to like bust at the seams and uh in 2019 um got reacquaint I knew him already we
35:30
met at um my wife's uh cousin died he overdose
35:35
so we went to the funeral my other buddy's uh my partner now in recovery too and uh he's like listen I don't know
35:42
what happened to you when I first hung out with you a few years ago you seem very angry very mad and I will say
35:49
what's up but again the same like he's like just didn't want you that close yeah like what's up he's like I don't
35:54
know what it is but first you're smiling way too much right and he's like so I had energy around me he was saying he's like listen
36:02
let's have lunch you got a salon I got a salon he had a salon and he still does in Ridgewood let's have lunch we had
36:07
lunch in August 2019 it went very well he's like let's do this every other
36:12
Thursday I'm like cool yeah by the next one I was like listen I got a spot in Mont Clair I'm looking at want to go
36:19
look at it with me it's like yeah and we went we just energy wise there was no big business plan or you know anything
36:27
out and I was like let's do it we signed it we opened it November around than G November
36:33
2019 and 3 months later Co happened and it was like all right yeah
36:39
what do we do now right yeah um I do want to ask about uh so you mentioned it
36:45
in the first segment with like manifestation and kind of just like the energy like all kind of stuff and even
36:51
this story we were talking about where you know your friend SL business partner I'm guessing like is just saying like
36:58
your energy has totally changed like where did that come from and like what are some things that you do to kind of
37:04
keep that positive energy I guess sure um first I got clean that's the easy
37:09
answer but I know lots of people that are clean are just angry and miserable yeah right try drunks there's everything
37:15
I knew when I got clean my my negotiation my deal was I'm not getting clean to be bitter and angry
37:23
for that I just go continue what I'm doing you know what I mean like there has to some sort of benefit and so that
37:28
that was like my non-negotiable and then uh I started seeing other people and started that and um a buddy of mine I
37:36
seen his life change and he wasn't getting higher or nothing started getting successful mindset everything and I'm like what are you doing he's
37:42
like I'm reading these books he's like I'll give you a couple and I'm like I don't really read I'm more of
37:47
like T you know yeah you know internet some like that audio cool again
37:54
back to when I was in school like I couldn't sit still right I could read got really force myself but he gave me two books he gave me Napoleon Hill uh
38:01
thinking Grow Rich and he gave me uh Rich Dad Poor Dad right and they were easy reads they were good and I was
38:08
already getting there and I'm like I understand has nothing to do with money yeah nothing it's just what perception
38:14
is then I still seen him do his thing on on Instagram right and he's like Hey
38:19
listen I'm going uh I one free ticket to a Tony Robbins event it's in newer credential Center uh and at the time I
38:26
kind of heard about him a little bit and I looked up like this shit's $1,200 I don't got $1,200 like I could get it but
38:34
it was not my priority right it was I didn't put it there he's like whoever wants someone for free tell me your
38:39
story I typed them he's like and he knew it a little bit he's like yo it's yours I'm like cool I'll meet you there he's
38:45
like no no no no you got to go by yourself and sit there 13,000 people and
38:52
you have to experience it and I'm like he's like it's easy it's 4 days from 9:00 in the morning till 1: in the morning Jesus it's it's intense right
38:58
he's like do not go on YouTube and look anything up don't listen to nobody just show up yeah so that's part of my open
39:04
mind and I went there and uh I was already very open and mindset and what
39:11
happened was it's not so much him as uh the tools that are available and the
39:16
other people around where you're like all right everybody else is there's
39:21
positive people solution based people people with energy you just felt it so that was a big uh that was a big change
39:29
in terms of mindset of course I came out and everybody's like cool what the
39:36
happened to you like you guys are wearing Nike Cortez and drinking Koolaid
39:41
some Jim Jones you know what I mean Heaven's Gate type of and and I'm not like I'm not really uh you know I I
39:49
believe and I have faith religion yeah and I was like you know you're like no no and they're just like but what
39:56
happened again is like first my wife saw it like after a few months she's like I don't know what the happened but I
40:01
like it you're not complaining you're like let's find the solution you're not panicking you're talking about people
40:07
differently I stopped not that I did like I don't yell so she's like you don't y even went I'm y you're like
40:15
you're telling me to calm down and I don't like it yeah they don't like that no it's like too abort yeah and I'm like
40:23
let's use the 24-hour rule she's like no we're going to resolve this now yeah so uh that was a that was a big like my
40:30
shift and then when I happened what happened is I started making um relationships new networks I had to let
40:36
go of other ones not like they're not value or anything but it's a different chapter in the book you can't bring the
40:42
other chapter with you and um I think other people started noticing that and then where I grew up and I was like
40:49
nothing happens for me I have no opportunities to working class that now I'm like now I see it I was just like so
40:57
close-minded or just this is the way it is people are coming to me more with opportunities everything yeah it's crazy
41:04
like as you're like you know I feel this the same way like we're talking about like about some of the stuff that I've been kind of going through and or do it
41:11
and whatever and it's like the energies and like the stuff that you kind of just start like putting out into the universe
41:17
like though it's like freaky real how real that is and like as soon it's even
41:23
like the people that you started surrounding yourself with like if they're vibrating at the same frequency
41:28
as you or S and just like we start meeting more and more those people that kind of just you're all s you know I think
41:35
that's really like a really cool thing and like I 100% noticed that like no doubt um let's get back to co happens uh
41:45
the world goes to um and like so then what you know cuz I feel like
41:50
you're like a yes and now what kind of guy yeah yeah so right before I met my partner and everything and he actually
41:57
was like this is right before happened so it's like November he's like you know I've been thinking like you ever heard
42:02
of Tony Robbins you ever go and at that time I went like three times my wife and I was like yeah it's funny you say that
42:09
like I'm like why you want to go he's like yeah I'm like all right so somebody gave me my ticket I always pay the ticket forward I buy tickets for people
42:15
so I'm like let me buy your ticket I'm like it's our first trip together I'm like we're going to find a lot of stuff out and it was in Miami went to Miami
42:22
and he just like he didn't he was he was a great person already and it just like
42:29
put him on another he's like he had a partner that it's like one of those relationships that need attend for
42:34
whatever reason and he just couldn't he left and ended that relationship he actually gave the guy he had another
42:40
Salon he gave the guy the salon for nothing wow right cuz he's like oh I want money I'm like nah give it to him
42:46
one it's good he felt so good about it so we're prepare down so Co happens and
42:53
it's like cool everybody panics the government this it's what they're doing Meanwhile we're like solution base
42:58
it's like what are we going to do cool let's do some kits right now let's reach out to them let's make sure all are
43:04
employees we actually closed a few days before March 13th we actually flew in from Europe as
43:10
it's happening there running out of it we were like in in Paris fashion week and they're shutting everything down
43:15
every country and we're like we need to get the out of here just made it we saw it coming March 13th was a Friday we
43:22
shut everything down that day uh and applied for unemployment for all people right away so our first priority was
43:28
taking care of everybody um so we were cool with that now we're like cool we need to you know figure this out and um
43:35
and we did and then we opened up I think it was uh June 20th and there was PPP all this other stuff and where a lot of
43:41
people were just like it's mindset and perspective this sucks this and it did right sure but it's not going
43:47
to change anything we were like cool what are we doing here um the salon across the street and the others were
43:53
some of them were smaller so we had to skip a salon chair yeah so if we have
43:59
five and they make 100,000 it's 500 Grand if we skip two you're at 300 Grand so we created teams where it's like
44:06
everybody works three days a week longer days and it actually doubled our Revenue because now we could actually hire more
44:11
people yeah um so where there were a lot of like oh it became like let's get
44:17
creative so we actually excelled in the sense of our gross revenue everywhere
44:24
because we could have double the employees and all essentially each chair became double yeah especially when we
44:31
opened up um and then how we grew too is like we started getting opportunities some of our Distributors were like hey
44:37
we see what you're doing we actually have somebody has a salon for sale struggling cuz coob hits you either one
44:42
way you're like oh and you're going to close we're going to excel plain and simple it's very hard to be just this
44:48
I'm sure you had a career change to you were saying a little bit before yeah so opportunity
44:53
or and um might to go go check it out it's in Maplewood um we're respectful we
44:59
didn't want to like she had employees and we're like and we bought it and we're like wow instead of opening up
45:05
salons maybe we should purchase them Acquisitions you have employees you have clients you have everything you give it
45:10
and that was our first one and it's one of our most successful ones yes and then
45:16
um the next year like we bought Miami we bought that Salon we bought a package of four in uh in Bergen County and and the
45:23
same thing we started looking at this more like cool they brought it to here yeah they have education systems and we
45:30
could bring it there like a turkey thing yeah that's cool um yeah cuz I would
45:36
imagine building them all from scratch would be a lot of work and a lot of money yeah you L of capital too exactly
45:42
yeah um so where at what point does I'm just just cuz I'm curious uh and
45:48
technically there's a partner of ours like where does make cool come in oh Drew at Drew is awesome Drew is Stu
45:56
man yeah so right before K the Monclair he was uh doing some stuff for
46:02
the for sparrows okay to Next Door friends of ours before then they had another restaurant that I loved Adam and
46:08
Mike and uh it was a real quick like hey we we love their logo like hey we got a logo guy Drew was kind of working out of
46:14
his house he came to the salon did our logo like it we already have three Salon tattoo shop and some other stuff
46:21
I'm like do the all it worked like that and then we started buying more then we're like why are we summon this why
46:27
don't we I think it was like him and us he was like hey let's do something and
46:32
that's when we partnered and um you know Drew is the is the brains and everything behind it and we help him in the sense
46:39
of uh on the business side again so that he could stay creative right and um
46:44
which is huge in a creative world as someone who does a creative Endeavor like the business side is other that
46:50
like seemingly always gets Moss with like a lot of creatives it's just like you know money's like so secondary to a
46:56
lot of that kind of stuff we call it the artist curse right where it's like I'm so artistic and this is all I care about
47:02
and it's like yeah you're closing yeah you're not doing good so like I look at business as an art right like I'm I'm a
47:08
skater kid I used to do graffiti like I I played music like that was like that
47:14
was my um my out of everything right and and I I fell into it business is an art
47:20
cuz it's not like this you got it's a surfboard I got to like do this and figure it out and I think that's my
47:28
asset my biggest ones is like uh I can let you do what you do yeah and I could
47:34
be over here figuring else and that's what I love and I could be artistic about it I could the pressure hits me
47:40
differently or when pressure hits me that's when I'm creative when it's BL I'm like I need something new yeah I'm
47:47
that I'm not stir the pop I'm just like cuz I want to find a problem to solve yeah I want the challenge and um but but
47:55
but Drew is just like he's uh he's special he's he's you know he's he's part of the family and uh our
48:02
relationship here is is is because of him but uh you know he's also good because he's uh it's very small business
48:11
like he has that relationship that emotional connection where it's not just a logo or branding or website like he
48:17
does it all he actually talks to you feels you knows that like for sure he
48:22
knows how to convert that yeah that's like like the whole process what we did the Rebrand for the show was that and
48:28
like it was just basically from the episode that we did through where we actually like got it all launch like
48:34
beginning of October I think it was like October 5th or something was when we actually did the whole Rebrand um but uh
48:41
yeah it's like the same kind of thing and like now with the production side like production company side it's the same kind of thing like let's talk about
48:47
like what kind of clients you want to work with and all these other like I was like this you sp a logo but as
48:52
to your point it's like like a he really did establishes that connection which I
48:57
which I like so um okay so what what's next for you like what's the
49:06
next problem you're going to solve if you don't know what it is already like are you like looking at other like
49:11
different types of things or continuing with like what you're doing now when uh just kind like continue to expand like
49:16
the salon business like what are you looking to do like next um so what what
49:22
what's cool like with the Drew thing how we connected uh I have a lot of of friends that are business owners I have
49:27
a lot of Chef friends for whatever reason right and um you know it like we
49:33
talk about stuff like that I've done some stuff with some some great chefs um I'm like really open to whatever and
49:41
I think it's because um I'm a Problem Solver that a lot of people get like attracted to be
49:47
in the energy right like I help people in that aspect in the sense of real estate um I have a bunch in New Jersey I
49:54
partnered with somebody we're looking at a project in Connecticut's like 202 units it's way out of my league and
50:00
that's why I'm attracted to it yeah right um on the salon side I think we're good right now uh we grew fast and we
50:07
have to make sure our systems keep up the pace the sounds really good and then you know you get nine that means one or
50:13
two are going to close they're not all going to be successful and I think uh it's one of the best learning things
50:19
learning curves I could get handson because it's like cool uh do I how do I remove the emotional attachment from it
50:26
how do I make the right decisions do we start getting uh seite people in right yeah um the biggest thing I've learn
50:34
Right Where I Need Is everything was funded by our own money and I start running out of my own money really quick
50:41
oh yeah right because the bigger the project of this so um you I go to a lot
50:46
of I go to a lot of seminars a lot of Tony Robin stuff I've been around the world this last year Africa everything
50:52
and the type of people I have to be around it it's not money based it's idea
50:58
based but it correlates yeah cuz when you're solution you know a problem solver
51:04
you're going to get paid more for what you do so learning how they think lets
51:09
me think on a bigger scale with and removing the money so now the 2002 units it's like $23 million I don't have $23
51:16
million right I don't have the down payment for it right but I figured out it's a deal I I figure out how to do it
51:22
so I'm working on putting a fund together I've had some small investors in some of the salons and real estates
51:28
and stuff friends and family that I could trust that's where I'm might not putting this fun together cuz I want to
51:35
I'm really curious just want to see how far I could go yes I'm not afraid to fail that does I'm not Reckless sure
51:43
like the fear of that I'm afraid of not doing it yeah cuz also like I got the
51:49
biggest second chance ever like I ow I've been in jail you know what I mean I could have worse I could have still been
51:54
getting high and roaming around like one of them zombies right so like uh I look
52:00
at it just like why would I waste everything that was like I have
52:05
friends that didn't make it right so I'm going to just be like mediocre or like don't push hard or this I hear all that
52:12
you know what I mean you're too ambitious or why don't you just relax with your family and this and like
52:18
listen if that's what it is for you but like you have a short you know as you get older it's a short time span yeah I
52:24
want to make sure um I do as much as I can and more than anything like I need fulfillment in my life so like bringing
52:32
people along with me watching them get better or do better like that's the biggest that's the biggest fulfillment
52:39
um keeping myself grounded with gratitude every day right it's as simple
52:45
as just waking up my feet in the ground and I'm grateful but it's also like that's easy when shit's good like thank
52:51
you God for my son and everybody but like when I have to go into a situation
52:57
and um you know I feel a certain type of way old emotions come up and I and and
53:03
in my head right like I'm like damn I could smack the out of this right now practicing it in
53:09
that moment gratitude and stack and I'm like all right n I'll feel horrible after playing the T I'll feel horrible
53:15
I've got too far why do I want to do that he's going to win if I do that uh you know I play the tape and so
53:21
like yeah stay in a state of gratitude uh and just like I used to avoid problems and get into
53:27
them now I look for them to fix them yeah that's really cool and I love it's just like it's such a cool full circle
53:34
Journey now and like you know causeing problems and soling problems you know um
53:40
before we kind of like wrap it all up I do want to make sure that we plug the podcast do uh so chop meat which is one
53:46
of my favorite names of a show that I'd never heard um and I think it just like fits so good with you and Jamie um take
53:53
me through like why why you started and then kind of like what what it's about and types of guests that you get on all
53:59
that kind of stuff I'm going to shout out Drew on that one too yeah like name Logo if you're struggling with it like
54:04
Drew is he finds out who you are and and puts it together uh it started off I
54:10
always wanted to do a podcast too and I think it was more just to like practice and get it out there my first guest was
54:17
uh chef Jamie KN for the Saddle River in and he's got five other came keep up bunch of restaurants everywhere and uh
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it went so well kind of like this very just like easy and he's like can I be your co-host and I was like I was saying
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before I was like I got to talk to the board which is me and no but I was like yeah I guess so it was that easy I'm
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like and we scheduled it that was the biggest thing I was like cool every Monday at noon no matter what and um you
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know it's it's a part of my therapy too and I think when people come uh because of our energy who we are and everything
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they get to release too and you know I again like it it's um and we were
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talking before like the money will come afterwards sure right like I really believe like it's just feels good and it
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is good and somebody will reward you even if it's not money and whatever and whatever capacity and it's uh it's
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definitely one of my my pure project yeah that's really cool I remember when I interviewed Jamie we did it at his
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house cuz he was like all pumped up about his brand new basement yeah and so we had to do it there and that was like
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right around the time when you guys were getting started so I kind of feel I've been a for like the whole ride and uh
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this episode's going to post in January so like we all also do like the top 10
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we re-release the top 10 episodes of the year over the holidays cuz nobody listens during the holidays and
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Jamie's like number four for like whole year which is really like we've had a lot of really good guests and episodes
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that we've done this year so which that is really cool and that was easily one of my favorite ones that we did for 2023
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now we're in 202 court for this episode so uh um if people want to learn more
55:58
like connect with you your businesses we can put all I'll put all the stuff in the sh out so they can go click it like
56:04
where do you want them to go first uh you can just reach out to me it's chop CH
56:09
oore sails fil that's on Instagram I answer all my DMs um you know we also
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have the room Verona that's our main Salon over here um but yeah just send me
56:21
out a DM send me out a text whatever if I could do anything if I could help like that's like service work is what I do
56:29
yeah right like I love helping people I love giving what was freely given to me and you know I love to connect cool
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awesome so we'll put those in the show notes so people can connect with you check out the businesses that you got uh
56:41
my uh Christy my girlfriend is like covered in tattoos so we might have to make it out to Harrison at some point too whatever you want got you uh a face
56:49
tats on her and make her look a fistal yeah for sure uh but uh all right cool
56:54
so put thr those in there along with greetings with.com so you can check out all of our other episodes cuz at this point we're in well into the hundreds
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now so uh again thank you so much for doing this with us today this was great cool spot cool story uh I've able to
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finally get it done you know so uh I'm interested to see like what everybody
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else thinks about it uh so this has been the GRE B podcast powered by the New Jersey Lottery I'm Mike H we were here
57:19
at the room in Verona with Phil Santos thank you for listening and we'll catch you next time cool thank you for having
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me I appreciate it [Music]
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absolutely do you all right oh tell me before you go all the
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way do [Music]
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you [Music]