The Step By Step Plan to Build a 7-Figure Media Empire

 Join Anthony and Jhanilka as they talk about building a strong business that isn't affected by social media problems. 

Learn from a successful listener's offline business plan, the power of email lists, and why only using social media for marketing is risky. 

They also share their journey from cleaning experts to financial experts, showing how trying different things in business can help it grow. 

Find out why working together and trusting guests is important, and how changing content can reach more people. 

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Transcript

Building an Offline Business in 2021

Speaker 1 0:00

What's going on, guys? Welcome to another episode of the more than the side hustle podcast, where we help non-fathers create more impact, income and influence outside their jobs. Hopefully, today is no different.

Speaker 2 0:10

We are your host, anthony, and I'm Jnoka, thank you for coming back again on Tuesday to listen to us. Make sure you are subscribing and writing us a review.

Speaker 1 0:18

What Thursday?

Speaker 2 0:19

whenever you decide to listen, Whenever you decide to listen, but we drop every Tuesday. That's what I meant to say.

Speaker 1 0:23

Maybe we do, maybe we don't, okay, fine, the goal is stay consistent.

Speaker 2 0:26

Exactly, and we have been for two years plus, but I'm gonna read the review of the day. I'll go with Sina 240. Thank you, sina. This is honestly my favorite podcast I've come across. They are super informative, inspiring, very genuine and honest, which I love. I've learned so much in just a couple of weeks from listening to them. Also just launched my cleaning business last week Thanks to them and all the valuable information they have provided. So congrats on your business, sina. Thanks for tapping in.

Speaker 1 0:53

Yeah, man, that's huge. So, if you guys don't know, we own a seven-figure cleaning business. If you wanna learn more about that, you can check out cleanitbusyuniversitycom. And we own other businesses as well. So this why.

Speaker 2 1:03

No, I was just gonna apologize for my voice for now, cause I am a little sick, that's it All right.

Speaker 1 1:07

so we'll try that. Hopefully we get through this episode. So last week, Instagram and social media shut down, and today we're gonna be talking about our goal to build a media business. Now we're talking about building a media business off of the conversation of media being shut down.

Speaker 2 1:22

So Instagram? I don't remember being shut down, so yeah.

Speaker 1 1:25

Instagram and Facebook and a few other platforms were down. Oh yes, this is right after Variety Mobile. I wonder if this is all a coincidence too, cause T-Mobile went down.

Speaker 2 1:35

Is it a coincidence or is it not?

Speaker 1 1:37

AT&T went down right around elections.

Speaker 2 1:39

Are you a conspiracy theorist, cause then you would say it's not a coincidence, it's just cyber attack.

Speaker 1 1:44

It could be listen, I'm not one to think about things like that but I was just like, okay, well, AT&T went down, t-mobile went down. Could it just be technology? Yeah, it could be technology. And then Facebook went down on you know election Tuesday, and then it was like, why did all of this stuff go down around the same time? Was it a goal?

Speaker 2 2:02

to get a set. It was a lot on the power grid.

Speaker 1 2:03

Was there a goal to stop us from voting or get less people to vote? Could be.

Speaker 2 2:08

Well, I didn't realize it was on election Tuesday, so I would never have put two and two together. I feel like if you were gonna vote, you were gonna vote. You didn't just find out about voting that day. I don't know that that changes anything personally, but maybe you didn't know, had no idea and that impacted how you were able to move around. But it was down for what? An hour, two hours. It was down for a couple hours, yeah, so it didn't stop everything.

Speaker 1 2:30

So I can't say, but the challenge would be if there was reminders that were going out, there were text messages that were going, whatever it was, you might have forgot, so I guess. But building a business that is offline is super important, because how?

Speaker 2 2:44

do you do that in this day and age? That's always the question. It's hard, I don't know if it's possible, but I guess I don't know anyone personally that has a business that they started completely offline. Now you may not continue to be online, but in some capacity, right.

Speaker 2 2:59

So I was speaking to a friend and she said she's been offline and she's just been getting referrals for her business. But she was like I'm trying to figure out how to do it without having to be on social media and I'm like your email list is the only thing I could think of, that you don't have to be on social media. But how you build an email list, you probably gotta get back on social media for, at least for a little bit, funnel some people in and then you could turn it off and build your email list in that way, and that's why people always talk about it's important to have an email list or something that is outside of Instagram or YouTube, a podcast, a blog, something else that's more static, just in case things go down, cause the likelihood of everything going down at once is like zero to none.

Speaker 1 3:36

So think about it like this our cleaning business wasn't impacted due to Facebook being down, instagram being down YouTube.

Speaker 2 3:42

So you can build oh yeah, that was started offline.

Speaker 1 3:44

So our cleaning business was completely built offline, meaning it wasn't based off the fact of our brand or likeness or social media.

Speaker 2 3:51

But we still use online marketing though, so is that completely different from what you're saying?

Speaker 1 3:56

with social media, I would say absolutely, absolutely okay. I would say it's completely different because, just because Facebook and Instagram, twitter went down and even-.

Speaker 2 4:04

So when we're saying building a brand, you mean building a brand outside of social media, not just outside of online in general.

Speaker 1 4:09

Yeah, I think what people think about offline is a lot of times it goes directly to social media when I'm thinking about offline. I'm thinking off of-. Well, you said that, though off of the computer, no, no, yeah, that would be complete in 2024. That sounds like in this age I don't know how that's In 2024, if you're trying to build a business that is completely off of computers internet.

Speaker 2 4:28

I don't know how that works. I don't know what the hell you would be doing. You want to?

Speaker 1 4:31

do SEO.

Speaker 2 4:32

Yeah, yeah, yeah. So just off of social media.

Speaker 1 4:34

Because, even if I mean at the bare minimum, let's say, you just have a website that's still online. So when I say building something that's offline, in a way, I'm talking about building offline of social media social presence, so that you don't have to be interacting online every single day in order to get clients.

Speaker 1 4:48

So when Instagram and Twitter went down, there were people scrambling and I even reckon we were busy during that time, but I didn't even recognize that it was down because I was busy doing something else. But when I came back I was like, oh, this is down, and it triggered me to think about this conversation too, because I checked our, I checked our cleaning business for the day and I think we had about nine cleanings or so, which is, like you know, a couple. There was like two $2,500 for that day and it didn't impact us at all. Right, so that's the importance of having a business that is not based off of your online brand, your online presence or even your personality, because they're not looking for us. They didn't come to our page on social media and say, hey, let me find out where the heart dogs are for the cleaning business and even so, we don't even advertise our business on these digital platforms.

Speaker 1 5:31

So it is super important to have a business that is offline, especially outside your personality.

Speaker 2 5:36

We had an episode before talking about building a facist brand and I know I see different things that people are saying like they don't feel like that's possible, but I think it depends on the business.

Speaker 2 5:46

Yeah, it absolutely depends on the business. So, like a service based business cleaning mowing nails here, I don't think it really matters what you look like or really how you act until I show up and you don't act right. I'm thinking about like the hair stylist and stuff that may be a little different, but other businesses it may not require. In some it does. Like people purchase from you. A lot of times people say it's not necessarily always the product, it's like they purchase from you because they like you, the person, they like what you're saying, they agree with you, they see themselves in you, that type of stuff. Like that happens, but not for every single product, if you will, or business, if you will.

Building and Scaling a Media Company

Speaker 1 6:21

People buy the story less. People buy the story before they buy the product. Most of the time when it comes to businesses like that, yo, what's going on, guys? Did you know? We own a seven figure cleaning business and we use that business in order to pay off one hundred and fourteen thousand dollars of debt. We use that business to help us travel more, save more money and eventually become financially free. If any of that sounds good to you, check out cleaning business university, where we teach you how to launch and scale a six now seven figure cleaning business, and the best part about it is that you do not have to clean homes yourself. I know that sounds crazy, but check out cleaning business university. We give you more in depth information about that. Check it out and we will see you on the other side. When you're just looking for a needs-based business, there is no buying a story. I'm not looking into the long story or anything.

Speaker 2 7:07

There is a service that I need done.

Speaker 1 7:09

There is someone that I need to do the service, and that's pretty much it.

Speaker 2 7:11

Yeah.

Speaker 1 7:11

So when you think about building a business that is quote, unquote, offline or off brand, you have to think about that as well. Like, no one is buying Most of the time people aren't buying into your story for a product or service like that. But when it comes to other products, you got to think about that.

Speaker 2 7:25

Which is reminding me. We had Alani's second birthday party last week, two weeks ago, Can't remember exactly. We did a little house party at our house and last minute I'm like, oh, let's get a bouncy house. And I actually use thumbtacks. So it's funny because we have marketed.

Speaker 1 7:39

What's thumbtack?

Speaker 2 7:40

Thumbtack is just a company where you can go find service-based business or anything. Really you can find anything on thumbtack?

Speaker 1 7:46

If you look, it's like a Google for service-based businesses, right.

Speaker 2 7:50

But I actually have never used thumbtack as a customer. I had used it for our business when we were marketing our business starting out, but never as a customer. But we went. I went on there to find a bouncy house. Found someone booked them, not because of what they looked like, just they had a few reviews. Asked them, they were respond. They responded well. Asked them their price was in our ballpark, good to go, and just it being faceless. They don't. I don't need to know their story, I don't need to know anything. I just need to know can you provide the service in a timely fashion? And came to the house, set it up and we ended up knowing who they were and who we were. They ended up knowing who we were. Sorry, based off of the cleaning business. But that just goes back to things being faceless and you're still being able to sell and nobody needs to know that information for specific products. Like it doesn't matter what you got going on in the back, I just know you can provide the bouncy house. Essentially.

Speaker 1 8:39

Yeah, that was actually funny. Then that was from social media. Yeah, so when they pulled up with the bouncy house, the husband was like what's your name? And I'm like we told them our names and he was like super appreciate, oh my God, I know you guys from Instagram or whatever. It's just I can't believe that they you know I'm servicing you guys and it's just. The world is just so small Now. He didn't know us from our cleaning business.

Speaker 1 9:00

He knew us from social media and he also had a cleaning business as well, but the world is just so small that you know when. When you booked them, we didn't care. We just knew that they could provide the service and that's what we needed. That's what we really cared about. But when you are trying to build a business based on your brand, there's a lot more things you gotta think about. So if we were now, if you translate that to the branding side of it, if he knew us, or if he came to our house because we were who we were, we were complete like eight holes or anything like that, it would have been no love there. But people kind of you know, perceive you based off your social media presence, but then also you know the value you can give them online as well.

Speaker 1 9:32

So they're opposing cons to it, but you gotta be mindful of those cons. The pros are there. I think there are so many, so many more pros of building a business with your brand Like. So one of the things we're going to talk about today was did you have anything else? No, no, no no, Shout out to a lot and she just celebrated her second birthday and she is a new.

Speaker 2 9:49

Uh, I'll just say she's a new girl. I won't say what she is, where is?

Speaker 1 9:53

time going when she is a new girl. So I was thinking about this and I was listening to a podcast conversation. I wanted to bring it to you. I was up, I listened to a lot of podcasts and if you guys didn't know, if they don't know that they ain't true listeners. They listen to a lot of podcasts.

Speaker 2 10:09

That's exactly one thing about you, that's it.

Speaker 1 10:12

I'm listening to a podcast and that's one of the ways that I kind of think and get ideas and get information. So there was this guy who was on my high. He's building his next million dollar business and it was on like travel is like a travel agency arm of his business, and I was like one of the things that you're able to see with us in real time is that you can always hear what we're thinking about, where we're going, what we're doing, but then also the ideas that are coming into our head as it's happening. So he was just you know, here's one thing I tried and I liked it and I'm going to build this, you know, travel agency outside my business, and I was thinking about the, the podcasting space and just the media space and I was like how can we build a million dollar media business?

Speaker 2 10:50

Now media. To me, I think it's changed over the years, cause when I think of media, I automatically think of TV, movies, celebrities, right, and when we speak to other people coaches, or just other people in our space, and even you you're like well, we have a media company because we have the podcast, with Instagram, with the heart ceremony, it becomes a media company. So I guess the question is what defines a media company? Like, how do you decide? You know, I ain't here to try to figure that out.

Speaker 2 11:22

Well, you know well, you say that we have a media company. So what was your definition of that?

Speaker 1 11:26

So what defines a media company? What is a media company? A media company is an organization that operates in the field of mass communication, producing and distributing content to a wide audience through various channels. Various channels, okay, so in the fort and in short, we could define a media company as a business that creates and distributes content through both traditional and digital.

Speaker 2 11:47

Digital and traditional. Okay, so we give content through the podcast, we give content through YouTube, we give content through Instagram with pictures and videos. So that would be, that would define it.

Speaker 1 11:59

Creating, engaging and compelling content that focuses on delivering valuable information to their intended audience, and it's okay. How to start a media company is a few things that you can consider to make a business plan, because the media planning software choose your niche, register your media company, start creating content, find ways to earn money.

Speaker 2 12:18

So I want all of the above.

Speaker 1 12:19

So I want to kind of go through that when we're thinking about because I, if you guys, have listened to this podcast Hartrimony is technically the branch, not the branch, I would say the root of everything we do. The Hartrimony would be technically, Hartrimony Media.

Navigating Media Company Niche and Collaboration

Speaker 1 12:33

That would be like the basis of everything we've built from that. Yes, this is the first hashtag before we had anything, so technically our media company would be Hartrimony Media. Now, when you think about business play, you think about the objections, the mission, the financial consideration, blah, blah, blah. But I'm going to skip all of that Because I don't think you need a media, I don't think you need a business plan. For a lot of businesses you start, so I would say, choosing a niche, so I think, our niche in the past, what? Seven years?

Speaker 2 12:59

Hartrimony Media, the niche for us understanding the content that best resonates with your audience. Well, our niche has changed because at first, when we used to post on Instagram, when we started out, we posted, it was family, fitness and finances.

Speaker 2 13:11

Those are the three things that we kind of focused on when we were posting and we will make sure we use those specific hashtags. You have to use hashtags when we were posting it and that's what we posted around. I would say that things are very similar but has transitioned. We speak a lot more about business. We speak about family here and there, or we share family here and there, but we don't share it nearly as much as we used to. Not sure why, but it just has transitioned in that regard. But we speak a lot about business and entrepreneurship. Regards to our niche, I don't want to niche. I want to be able to share whatever I want to share.

Speaker 1 13:42

OK, we got away from family specifically because we recognize what the audience, the audience you guys, what you guys wanted, oh they like to see fear.

Speaker 1 13:49

So what I, what now, what I vision is turning into like when we really take this the heart, the heart, the money, media and really focus it. I see family being a branch of one of the subtopics that we have. So if we're talking about family, we're talking about, like, having a doula. That would be part of family. Like we brought our doula onto the podcast. We have a two part episode on that. Check it out. We had our doula. If you guys don't know what a doula is like, that's the part of the family, but it's also we're discussing the business side of the importance of having a doula. But what is a doula?

Speaker 2 14:21

and education or part of education.

Speaker 1 14:22

So we're providing education, we're staying in our niche, but it also we're focusing on the family, so those that will be subtopic. One of the other thing was that we have a great couple in our community talk about doing like homeschooling for their kids. I'm like you are running a business in your homeschooling. To me, that is also the family side of the heart. Ramoni quote unquote media that would come, that could potentially come into play there.

Speaker 2 14:43

Yeah, oh no, I didn't have any to continue.

Speaker 1 14:45

So we talked about. You know, obviously we talk about business all the time. We talk about a little bit about family, personal finance. When we first started, we were talking about debt oh fine, yeah, so some of the other things that I see this turning into. So, for example, we bought my guy better wallet into our community and he is a vetted financial professional. He is trusted, you know, good friend. So now let's say we have a personal finance spot on the media channel.

Speaker 1 15:10

And the media channel could be the podcast. The media channel could be the YouTube. The media channel could even be our community. He would be like the trusted financial advisor for heart Ramoni media he's. He comes and does a segment on like whatever it would be to my index funds, or he did a conversation on investing for your kids. So those would be like some of the. This is what I see a media company being, where it's not just only us two doing everything.

Speaker 2 15:32

But then, at this point, right now, how would you define our media company? Right now, those are things you envision for it, but what's happening right now that you felt comfortable to call this that now, at this moment?

Speaker 1 15:41

Oh, because we're doing everything ourselves. The media company doesn't have to be us doing other people OK. And one of the one of the examples of this was, I would say, collaboration, especially when it comes to our community. I would say that we don't collaborate as much as we can or much as we should, because there is a fear of competition.

Speaker 2 15:58

I mean, I don't know if there's always a fear of competition. I find that one that everybody wants to collaborate, which is solely fine, but I think obviously, coming together, we can be bigger than doing it independently. I mean, it's kind of like labels. It's literally like rap labels Any label. You don't have your rap label, any label.

Speaker 1 16:16

What do you mean? What's an example?

Speaker 2 16:17

with labels where they come together to have this mighty. Okay, we're the um. What was Lil Wayne Posse call? So you went to rap. That's what. That's why I listen to. I don't have a pop.

Speaker 1 16:27

I said you say we're not right.

Speaker 2 16:28

I said not only rap, all everybody has a label so a music label, a music label.

Speaker 2 16:33

Yeah, that's what I meant you went to rap, though I wasn't, but anyway, what is um so like bad boy or Lil Wayne's posse or any of these posse any of these groups labels? They come together because duh Drake can kill on his own, but him joining them at that time made sense for them, and duh at this point, nicki Minaj can kill on their own, so on and so forth. So many of them Taylor Swift, everyone, justin Bieber they all were part of something and you know they go on to do their own thing, but they start somewhere because the collaboration us coming together. We're way stronger than me doing this on my own, especially starting off. But I don't know that our culture sees it that way. I don't know if it's just about the what's the word that you use fear of coming together, or it's the fact that fear of competition.

Speaker 2 17:17

Fear of competition, or it's the fact that we generally just don't usually come together, or I don't know what it is, maybe also the fact that it's like most of the people that you're meeting, you're meeting them online, so you don't really know them. That could be another thing. It's like I don't really know these people. I've met them online. I don't really know them on that level to feel comfortable to do business or join on with them, whatever the case may be. So that's some of the stuff that I think about, because I'm always hesitant about people. I'm like I don't know.

Speaker 1 17:42

Well, who has said that there was a thing was that we spoke about this a little bit, but Kevin Hart and Jay Z and it was like at our level there is a we don't really collaborate on the business side of things. But he was like when you go to the multi is like all right, me and Jay Z at different levels, but he's like when you go to the multi billion dollar level, they're all doing that's how they got there.

Speaker 1 17:59

Yeah, they're all like this is how we got that. We put our stuff together, we built this, we built that, the skyscraper, we did this.

Speaker 1 18:03

But he's like at our level, where we are, we're so fearful of a person being the head honcho or the head dog and we all want to be that person. And it's hard when you collaborate with people and you always want to be that person. I think me and my good friend Andrey we work so well together because I don't have to be that person, he doesn't have to be that person, but we both can if necessary. Yeah, so when we come together is like all right, you taking this or I'm taking it, and it's not like Scotty and Michael or LeBron and D, it just depends on the relationship.

Speaker 2 18:30

But we know who could lead with Scottie and rim Jay.

Speaker 1 18:33

So I mean, they got multiple championships. Well, it worked for when they needed to. That's when it needs to happen. So so, going back to the the media company thing, so how do you make money in in media? So, oh, there's multiple ways. Some of the ways that I was thinking about was Like going back to our career and like personal finance and paying off debt. So I was thinking about sponsorship being a huge medium that we aren't even Getting a nearly a spot of attention on in our businesses because we just promote other people's products and services. What I'm thinking about, like, for example, I was listening to something and I was like, oh, you know every dollar, dave rams, he's looking to build every dollar to this next thing. And I'm like, oh yeah, we've been using every dollar for you know nine years. And then like gust, like all these other, like hiring platforms, and even we've been using them and recommending all these platforms for all these years, but we never thought about them actually paying us to to talk about it?

Expanding the Side Hustle Network

Speaker 1 19:24

Yeah, because you talk about it organically in our community, in our course, on the show, on the youtube, as as things that we're already doing. So I think sponsorship needs to be a good focus for us, especially over the next couple months. And if you want to do some extra credit, take a screenshot of your phone. Or if you're driving in the car, take a screenshot of your, your dashboard tag and tag us on instagram. Let us know you are tapping in so that we can repost you and show you some love too.

Speaker 2 19:50

You can tag us at more than a side hustle podcast or at the heart of morning. We have two ways that you can tap in with us. We appreciate it. Thank you. Sponsorship also paid slots. If you do paid slots on the podcast, that's another way that you can do that. So people coming on to your podcast or I won't say you going on, but people coming on to your podcast or wanting to collaborate with you In some capacity, you can charge a fee for that if you're able to provide a value to them. Right. So your audience, your email list, whatever the case may be, you can charge a slot for that. That's a way to get paid.

Speaker 1 20:22

Because that's also more exposure for them, I guess, and then also the people that are listening, so the audience, you guys. So bringing only vetted experts or people that we recommend no liking trust on our show is one of the ways that we can maintain the trust. I was like, oh well, we trust them, so we would only trust you to work with them on on that level if you decide to.

Speaker 2 20:41

And I think that's part of what limits us from going forward and doing more podcasts with other people, because sometimes we're like, well, we don't really know them. So I don't know if I want to just interview you based off of just what I see. Or just because you have a big following. I don't know if I Want to do that, because then it doesn't feel as authentic. But if you want to grow, you're not going to know the world, right? So that's a balance that we kind of try to figure out, I guess but, everyone that we that we bring on to the podcast.

Speaker 2 21:12

We may not be best friends with them, but we know them at a certain level that we feel comfortable and trust that we can bring them into our space and into our community and share with other people.

Speaker 1 21:20

Yeah, that's another big one too. So that kind of limits us. But then also there needs to be some sort of familiar, familiar laterity.

Speaker 2 21:26

That's, that's the word, but people feel like they're familiar with someone, if they can know their story, like, oh yes, you know, if I know your story and I trust your story and stuff like that, but it does it.

Speaker 1 21:35

Just you don't want to dilute your brand as well. Yeah, so I feel like everyone that we could be a mistake.

Speaker 2 21:40

Everyone that we've kind of brought on, we've maybe worked within a capacity or obviously, like my mother, we know her. But everyone we might have worked with them or with they may have, we've grown a relationship with them. It hasn't just been a one time interaction online. So some people, yeah, we've met online, but we've been to dinner with them, we've hung out with them. They went to our child's birthday party. Like we know them enough to feel comfortable to say, ok, we can talk to them about these things.

Speaker 1 22:05

And then we also trust them, we also trust what they're doing in their brand.

Speaker 2 22:08

Yeah.

Speaker 1 22:09

So another thing would be group subscriptions and membership. So we already have our cleaning business university community, yeah, and I think what the media platform, I think what the media platform turns into, is like that is just one subset of what our community is what we talk about.

Speaker 1 22:24

So this is a big one. When we we had a challenge where we did a debt delete the debt challenge and we had about 20 people pay off like hundreds of thousands of debt and that was just one of the things we did. We, you know, we talked about budget and we talked about finances. But we don't talk about that stuff as much inside the cleaning business university community because we kind of focus I don't want it to be focused on. I think when you first start, it's OK to be focused on one thing, but we were very niche and then we uneached and then we went back down again. Oh, you brought up a good point.

Speaker 1 22:50

So I don't think you start out doing everything. You start doing one thing and you find out what your lane is. But I think we've grown so much as individuals, as a family, as just what we've learned and met so many people. I think it becomes a disservice to keep our community just focused on the cleaning business side. So one of the things I would say is like we'd start a, like it turns us like a side hustle corner as well, like people who just don't want to start a cleaning business. That would be.

Speaker 2 23:12

My thought is like that's what a community or something they just want to community.

Speaker 1 23:15

They just want to learn about different ways to make money. It might be like all right, you know, making your first thousand dollars outside your job is like all right, let's find out how to make you your first thousand dollars outside your job, because even while we were building our cleaning business, we still were doing side hustles.

Speaker 2 23:27

Yeah, which I think you brought up a good point, because I've seen I consume a lot of Tik Tok, by the way.

Speaker 1 23:32

Oh, yes, so I see.

Speaker 2 23:34

But even it was on Instagram that somebody was saying that everyone is saying you don't need to have a niche, you don't have to need to have a niche, and they're like that may be right for people that has built their community.

Speaker 2 23:44

So you knew this person for one thing. You knew this person for one thing at first, and then they were able to expand and share their world with you because you already bought into them. You already bought into whatever they have going on, so they were able to then not have a niche, right. So I do agree with you and just come in doing all the things, because then I'm like where am I following her for? Like, what do I like about her? What I don't? But it's fine for you to grow and evolve. No one said you have to stick to one thing, but I think you definitely stick to one thing to start, and then eventually, once you have a following or people that are willing to show up and listen to you week after week, day after day, whatever the case may be, then you can show more. Yeah, I would say.

Speaker 1 24:21

And then, even so, with the community, like fitness is a big part of our life, like you know, running, walking, jogging, eating right, working out, working out there's so many, there's so many things that we do that that would be a part of what our community would be. So our media company has a fitness component. So this is me thinking, like, like I said, the goal is to build a seven figure, multi, seven figure media company, and these are just some of the things that I think about. Then, merch you could talk about merch, like there are so many different lanes that you would kind of take this thing to advertising.

Speaker 2 24:51

But how do you do? It's like you know there's so much information and so many lanes that you can go and they're like, oh, I could do this to make money, I could do this to make money. But how do you kind of do all of that gradually? Do you do it at one time? How do you do that? Because I feel like some of the things is like we know it but we're like, oh, we don't have the time for it. But then at some times we're like you never have time for anything. So how do you fit it in? How do you prioritize it?

Building a Multi-Figure Media Company

Speaker 1 25:13

I would say that's a good question. Check out the next episode to learn more about that. So I think for I think for anyone who's trying to figure out, you know, building a media company this could be for us too, specifically for us. I would think our focus has been a cleaning business for so long. I think now you start bringing in other people to focus on that part of it.

Speaker 1 25:33

So you come in as the expert of that. But then you have other people coming in and helping you build those other things. So I think at this point like I would love to bring some money and I focus on the side hustle. So it's like all right, you know your goal is to go out and get learning about side hustles. If that's your thing, you like doing side hustles, you come into the community and you start collaborating with more people so that now we can diversify our attention and energy.

Speaker 1 25:55

So it would be like a side hustle corner. Okay, fitness, like I love fitness, but I don't have the expertise or time. Now we got a fitness corner with some fitness and ways you can stay fit as an entrepreneur or as a family or a mother. You know busy moms, so I think that's when it turns into more collaboration and instead of us trying to figure out how to do everything ourselves, that's what takes you from. You know, multi six figures, seven figures and multi seven figures. At that point, bringing in other experts and collaborating with more people on that level that we could figure out how to get there.

Speaker 2 26:21

So you don't think getting the merch would be the next step? Hell, no, I don't want to. Not how you want to do it. Merch ain't gonna. I don't think merch is.

Speaker 1 26:31

I don't think merch becomes a thing until have someone dedicated. So it'll be a few ones or two sales here. That's not life changing. I would rather give the information, give the energy and attention.

Speaker 2 26:40

Maybe people want clean the business. University t-shirt.

Speaker 1 26:42

Maybe they do, but I ain't even want to give it a go. That's not going to change your life. That's not going now that I think merch is more, less, less about the money and more about the branding.

Speaker 2 26:51

I would say the branding, and maybe it's also the community as well, because people like to be recognized and know that I'm a part of something. So I would think, letting people know in that capacity not that I'm selling my $20 shirt. Obviously I got it so that that ain't.

Speaker 1 27:04

Yeah, that would okay. No, that makes sense, but that wouldn't be the first thing I would do. But I would tell my using the using the t-shirt as a branding mechanism for for the media company, or for the community, or for whatever we decide to do. That's what I see that turning into.

Speaker 2 27:19

I agree, maybe merch is not the next step. But when you said sponsorship, that kind of, that kind of captures a lot Cause, I was like, oh, you can do ads, but that sponsorship essentially of ways of making money with the media, company collaboration, getting people onto, if you have a podcast or if you have a community, bringing people into your community Cause, then another way is, like you do, you probably would record it in some capacity and you get to tap into their audience as well that may not know who you are. Your audience doesn't know who they are. You're providing value on both sides. So it's like oh, it's a win-win for both people. How else do we see this? I mean cause for us and I think we spoke about this in a hundredth episode like we enjoy the podcast. We've been doing this consistently for years. We're at a point yeah, two years, not like a decade.

Speaker 1 28:04

Whatever?

Speaker 2 28:05

Two years is a lot Okay, but we're like how do we continue to grow it and show up and make it still worth our time? How do we make sure people are still tapping in? That's why we talked about like writing those reviews, and some of you did write at the end of the last episode. I listened at the end cause the Anthony asked you to write there, so thank you.

Speaker 1 28:21

If you stuck around throughout this whole episode and you're watching this on YouTube, comment I'm here at the whatever minute mark this is, and then subscribe and put a thumbs up on the channel. It's a lot of those steps. So just subscribe, because that's what helps a media company grow. Or just let us know that we're still changing or impacting people's lives, because that 30 second subscription to you means nothing, but for us it helps us grow, it helps us reach more people and it helps us get our brand out there more.

Speaker 2 28:50

And then even when we're looking to tap into other markets, like you said, those sponsorships, those are the questions that they have. Well, how many subscribers are people listening? How many views do you have? You know that type of stuff. How often are you showing up? That type of stuff is really important for us to continue to grow this thing. Every, I mean week after week, we speak about this. Week after week. We're like are we going to have episode? Are you sure we're going to do this? And we're like, yeah, let's do it. We want to put the information out there. We have all this stuff to talk about. We're like let's get that information out, cool.

Speaker 1 29:17

Anything else.

Speaker 2 29:18

No, I didn't have anything so that's how we're that's.

Speaker 1 29:20

Those are some of the steps and thoughts around us building a seven, multi seven figure media company over.

Speaker 2 29:26

We can reflect back on this episode when it happens. Yeah, that's another good thing about putting media out. It's like your story. You can always put back like oh, look at us, look at the changes.

Speaker 1 29:35

Patrick Bet David, if you don't guys don't know who he is. He's a media mogul, he's an entrepreneur, but he was one of those people that were reluctant on creating media and there was this story about he was like I got a picture with me, my father, my grandfather, but in my great grandfather I think he was like I never seen this guy outside his picture, never heard him speak, don't know. He sounds like no, nothing. I only know what my grandfather told my father, who told me. And he's like imagine if I was able to see something about this guy, if I heard him speak or if I he had a deep voice, like me or I could kind of see OK, it's getting my father, but I got it from my grandfather, but I can see where my you know grandfather got it from.

Speaker 1 30:13

I kind of knew more about history directly from him. He was like that would be life changing. So think about creating media. I may not, you may not be thinking about building a multimillion dollar media company, but if your great-grandchildren could go and type your name in and they see your children.

Speaker 2 30:27

We have a lot of me looking at our children. Alani will she will.

Speaker 1 30:31

she will not watch it, but she recognized mommy and daddy You'd rather watch Miss Rachel, but it's super dope when you're on YouTube and you got your video next to Miss Rachel and she's like mommy, daddy, that's you, but she's like. I still want to watch Miss Rachel.

Speaker 2 30:42

That's fine.

Speaker 1 30:43

Imagine if your kids can go and just listen to you talk, listen to your story, listen, you know, learn about your parents and they're upbringing the people they've impacted. And, oh, mommy and daddy helped this person build this or no, whatever it is like. That's the power of media that I don't think will be recognized until generations down the line. You know these guys like Warren Buffett, and you got Michael Dell and you got Jeff and you got all these multi billionaires and you don't really you know about their quick pictures but you never really seen, saw them do the thing.

Speaker 2 31:11

No, we just know them as this billionaire.

Speaker 1 31:13

We know we'll chamber and had a hundred points, but we don't got no video recordings of it. No, he's got a picture, exactly.

Speaker 1 31:19

Because study it, people like that I don't even know if that's a real picture, I don't know if it's a photoshop, but we just don't pictures. There's no video. I mean there's no videos of it, just him holding up the number 100. He got a hundred points in the game, but we don't know how he did it. We don't know, we don't, we just see it. So that's the power of media and one of the things that we've been using it to grow. I'm just, you know not only our impact, but the impact of helping others get to where they want to be.

Speaker 2 31:41

I think that's a big point actually, if you care about that, because once it's online, it's online forever. So if ever I don't know YouTube goes down which I highly doubt, but you never know our daughter would be able to see us in some capacity whenever we're not around anymore.

Speaker 1 31:54

So it's crazy how we started the episode talking about the importance of building a business offline, but then we ended the episode talking about the importance that you can have with it being online.

Speaker 2 32:03

That's why you got to have both. It's to fall for them.

Speaker 1 32:06

You got to have the offline business that has nothing to do with you.

Speaker 2 32:09

Then you got to find. But the thing is, if we really people do real estate as well like other things, and if we really wanted to dive in.

Speaker 1 32:15

Let's say we wanted to grow our cleaning business more based on our brand. It could. That's the power of having a personal brand to like. You could grow that business using your personal brand, but the problem is that you also come with the content. That is too. So, yeah, nice, I like to. There's a pro and con.

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Speaker 2 32:32

That's it for us. Thank you for tapping in again. Be sure to subscribe to our YouTube If you're listening there. Thank you for listening. Go ahead and drop us a review. We'll be back in this week.

Speaker 1 32:42

All right, guys, see you next time, peace.

Speaker 2 32:53

Thank you for tapping in with us again. As you know, we always ask if you guys can, please, please, go ahead and leave us five star review. Go ahead and write something. If you're enjoying what we speak about, if you listen to us week to week, please be sure to let us know that helps us to continue to grow and for other people to listen to our show as well we appreciate it.