More Than A Side Hustle
More Than A Side Hustle
This Event Made Us Rethink Everything About Business!
We’ve done digital. We’ve done Zoom. But hosting our first in-person event? That shifted everything.
In this episode, we take you behind the scenes of our first live VIP session with students from Cleaning Business University.
From what made us finally say yes to doing it, to the breakthroughs that happened in that room — you’ll see why showing up in real life creates a whole different level of transformation.
What we covered:
- Why we almost didn’t host it
- How we structured the day (and what we’d change)
- Real stories from attendees
- The surprising business impact that followed
💡 If you’ve ever thought about hosting a live event — or you’re wondering if it’s even worth it — this episode is for you.
🌟 Don't forget to drop us a review to support us!
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Have you guys ever wondered why people pay hundreds, if not thousands, to show up to in-person events where they could just be sitting at home watching YouTube? And, honestly, I thought the same thing until we started going to events. We started showing up in person, and then we hosted our first ever VIP day workshop last week and what happened next completely changed the game for the way we viewed business. And then we even had a student restructure their entire business on the spot, but then also eliminate hours of weekly work. And we even had a student restructure their entire business on the spot, but then also eliminate hours of weekly work, and we'll talk about their testimonial in a little bit.
Speaker 1:But Welcome back, welcome back.
Speaker 2:To more than a side hustle podcast. My name is Janoka, my name is Anthony and we are the HeartZog CEOs of Cleaning Business University. We have our own cleaning business down here in Dallas and we teach people how to grow and scale their cleaning business remote cleaning business without having to do the jobs themselves. We also have this lovely podcast where we chat about different things, but today's focus would be about our first in-person paid event, let's say, because we have had events where we went to like Topgolf to celebrate our first million dollar student and then I think we had a podcast in person where we asked people to come out. So you can technically consider that those events, but this was our first paid event since having cleaning business university for five years. July would be exactly five years that we have cleaning business university. What took us so long? Don't?
Speaker 1:got that answer. Maybe we'll dive in more into that but yeah, and that's what we're discussing today and, to be honest, we almost didn't even host this event and what happened in that room was game-changing, and this is why in-person events aren't optional if you're building a brand or a business.
Speaker 2:But before we completely jump into it, there's one important thing I used. If you've been listening for a while, I would read a review that you guys leave us on the podcast platform. But we looked and we're like the last time we got a review was a year ago Now, granted, things have slowed down. We've had our podcast, I want to say, for three years, and last year things slowed down after having our second child, meaning we weren't putting out content once a week. However, we've been putting out content enough podcast episodes and we haven't gotten that one review. So I'm saying this to say, if you're listening, thank you for listening. Please go ahead and leave us a review on the platform and help us to continue to grow, help people to see us Know that we're still around. If you see a review from a year ago, you're wondering are they still doing it? Yes, we are. So please, please, please, go ahead and drop us a review If you enjoy listening to us and you get game from what we speak about.
Speaker 1:And I told we aren't showing up the way we used to.
Speaker 2:But that don't mean you can't give a review at all.
Speaker 1:I mean there's information going out, so think about it like this and, if you think about it, if you're doing a show and I think our show has a pretty consistent audience it's not going to grow. If new people aren't finding a show, right, we're not as consistent If we're not as consistent most people aren't going to listen to a podcast.
Speaker 1:that's not consistent. So you're usually going to get your most raving fans people who follow you and they're going to listen whenever you drop. So I'm a huge podcast listener as well. So if I'm listening to a show that's brand new and I'm like, oh, this show is pretty decent and they don't drop another episode for a month, I'm not watching that show again.
Speaker 1:So that's what I'm saying If we got let's say, every episode we get a couple hundred listeners and we got a couple hundred reviews. Then that's going to be consistent for a while. But the way a podcast or a way a show grows is by you sharing it right. It's normally not the case of you going viral and people tuning in and finding you as you sharing it. So, as we're going through these conversations, it would be very helpful if you guys found value just to share with one person, to have them listen to it and also to help them learn more about who we are and what we do. So why we hosted an in-person event? So let's share the story around why we decided to host the event. Because we were going back and forth for a while doing it. Should we do it? Would anyone?
Speaker 2:show up and let's talk about that. So really, we were going to Atlantis to celebrate with our family my niece is turning one and we wanted to. When we go to Atlanta, we try to take advantage. Atlanta has a lot of people that look like us, a lot of podcasters, so we're like we should get on some platforms. We haven't really been on other people's platforms in a while since having amaya. Let's try to get out there.
Speaker 2:Um, but a lot of times the way that people record their podcast not like us they batch record or they do seasons or times when they batch record for three days straight or something. So we wasn't really finding anyone that was recording during that time. And I know we were speaking to our coach, uh, donnie, about that and she had said well, why don't you have your own event? We're like huh, it didn't cross our mind at all, we just were trying to get on another platform and she was like why don't you just have your own event? Do you have people in atlanta? We're like absolutely, because every time we do ig live, anytime we're in a webinar in our communities. We know there's a lot of people in atlanta, in georg, in the state, because you guys are always representing, so like we have people there and then also our demographic show.
Speaker 1:So like when you go to YouTube analytics or Instagram analytics, you find where your most heavily dense areas are and it shows you where the majority of your population is located. So the audience is going to be New York, I think Texas and I think Georgia.
Speaker 2:Those are like our top.
Speaker 1:Our top.
Speaker 2:Well, you know we're from Brooklyn so, but yeah, so that we saw she was like, why don't you just do it? And we're like, okay, what's the logistics? Should this be for people that don't have the course? Should it be for people that do have the course? Should our community get a different pricing? Should you know so many logistics? Emailing, texting, should we do phone calls? So it was all of those.
Speaker 2:It really becomes, if you're in, I guess, any type of space, those things that kind of just run through your head of like the things that would make it not work. That's what you lean towards, the excuses and stuff. And so we were kind of naming all those. And then we started to kind of debunk it, like, okay, just do this, just do this, just do that, and that's what led us to actually do in the event. And once you put it out there, then you have to do it right, and then you get one sold. You're like, well, we got to show up now because one person bought, and so that was the trickle-down effect of us kind of having an event in Atlanta.
Speaker 2:And I know a lot of you guys are like, how could you not do one in Dallas? We live here. How could you do not one in New York? You're from there, understood. This is our first opportunity. This is the first time we're doing something like this People are talking about. Are you going on tour? Would love to, but this was just the first thing and that's how it all came about.
Speaker 1:Really, Our coach kind of encouraging us to do it. And that's the power of borrowing, borrowing the belief from someone else because it was for us, we. We do the same thing with our coaching and people say the quote is you're better at giving advice than taking your own.
Speaker 2:And I truly believe that, because I do as I say, not as I do as we tell our parents, told us kids, right, yeah, so it's the power of someone else believing in you, you borrowing that belief, and I believe that's the power of coaching, right?
Speaker 1:people think about power, people think about coaching, as I'm going to tell you what to do, how to do it. No, when you got to coach, on the sidelines not playing the game you're playing, they can't hop in and do the and shoot the ball for you. They give you the belief, they give you the quote-unquote plays, they give you the playbook, they tell you how to do it, what to do, but you have to execute on your own. You're like oh, what happens if I miss? And that's the power of someone else believing in you.
Speaker 2:So, and that just to add on to. I think the other part of it as well, for us is the community piece. Right. So we've had the cleaning business university for five years. We have our community. I want to say four years or maybe right after, I don't remember how long but we've had our, you know, paid community with people. But just even us being on social media, you build a community community. There's people that always comment, always like. There's people that you know always comment in the community, always show love, always show love. So it was another opportunity for us to connect with our community, people that we've never met. I mean, you know that we're real because you know, you see us. We're not AI.
Speaker 2:But still meeting someone is different, I think, and being in person is different. It's a whole different feeling versus just this digital kind of meeting. Getting in person with someone, you know if they're hoping that they act in the same way and do the same things, and all those things. It was a good feeling to just have to know that. All right, we want to connect with our community and continue to do so, not just do it via Zoom calls, and so that was another added element of us doing this in-person event.
Speaker 1:And we've got to address that fear of hesitation because we didn't know if we would sell tickets. So, just like you guys, when you launch something and you try something that is the nature of business you don't know if it's going to work, but you're willing to do it we put out some feelers. There was a reel that we posted about attending in-person workshops have you ever attended? And people have always asked us for these things too. So we knew that there was a buying power there, but we just didn't understand if people would show up, and that's going to be a fear and hesitation, no matter what you do. So I want you guys to understand that we have the same fears, same hesitations as you guys through, and I don't want you to let that hold you back from starting what you need to start.
Speaker 2:But the other we knew it would make an impact if we did it yeah, but the other part of it as well was that a majority of our audience maybe 85 percent, um are nine to fivers. They're not full-time entrepreneurs. So we did it on the friday, which meant that you had to take off of work. So we understood that that was a added thing. Also, we didn't really promote it for a very long time, right, the thought was there's a big community in Atlanta, so let's probably get the people in Atlanta, which it ended up being 50-50. 50% of the people were from Georgia, other 50% were not. So it was like okay, well, they won't have to travel, they won't have to travel, they won't have to do these things. But that was another added piece. Like we only did it promoted for about three weeks to a month. So can we get people here?
Speaker 2:Usually with an event, you give people time to book a hotel, a flight, whatever it looks like. And we really didn't have that time because we kind of just like put it out there. And I think that was a good thing, because the longer you kind of sit on something, the more excuses and hesitations come up as to why you shouldn't do it, because we've heard some things where people they're like oh, I had graduation, I had prom. We're like, oh yeah, that that is May, is that season of that? Would we have been like, oh, let's not do it because of that? I don't know. But it kind of worked out the way that it should have, I would say by us kind of just putting it out there and getting it done and we had about, maybe about 10 people in a room, maybe I know it was closer to I want to say six, and then, uh, an attachment oh, less than half.
Speaker 1:So we had about six people in the room who actually seven because somebody brought a partner okay. So we had seven people in the room for our first in-person event and it was like three weeks before and it was like we haven't even started really promoting for it right so we were still trying to do logistics and at the end of the day we just had to get it out there. So those are some of the fears we had and we only promoted via, like email and text.
Speaker 2:I think we did one story we didn't do any social media, it was just email and texting in our community and that was it and um everyone wants digital freedom, but sometimes real transformation has to happen in a room.
Speaker 1:So we'll talk about what actually happened in that room and how we transformed some of our students' lives, but then also how we transformed our life by doing that event. So we're going to recap what the agenda and structure of the day was and let's go through that.
Speaker 2:You have the agenda, not the agenda. The document it's in the drive. It's in the drive, but some of the other logistics. While we were just kind of talking through that we were like, where are we gonna do it? We just decided to do it in our suite. It worked out perfectly. We got a suite at a hotel and it was very intimate.
Speaker 2:We ordered food off an instacart and I'm just saying these little details because these are things that kind of gets people stuck like, oh, I want to get food, how get food? How do I get that? I don't live there. Blah, blah, blah. Just ordered off an Instacart some Dunkin' Donuts, some bagels, some orange juice, and people were satisfied. We had leftover food. People were able to take what they need to. We told the people down the desk downstairs we had guests coming. They were able to give them a key to come in. We we also got a videographer there to kind of record the information so that we have that as content, get testimonials.
Speaker 2:So these are the things that we kind of set up for this event. It wasn't grand but it was just enough. Our coach was able to show up. One of our partners in one of our businesses showed up. We had Mark from Better Wallet, which he speaks about finance, showed up so we really had a full room. I would say it's a full room, even though it was about six to seven students. We still had guest speakers come and kind of pour into our students. So that was like the overview of the day, but we'll speak, you know, a bit more detailed about what the agenda, some of the things that we discussed, look like.
Speaker 1:So we knew we wanted to. We knew we wanted to have a vision for the day. So we knew we wanted to. We knew we wanted to have a vision for the day. So we started by when everybody came into the room, we shared what our vision was for the entire day and we wanted them to walk away with what they actually needed in their business. So we started with action item steps. We want, we discuss, we want to have progress within the next one or two weeks, which means we actually got to follow up with them.
Speaker 1:Slow down too fast. We had 90 days. We built a 90-day accountability group for those students as well so that they could compare where they are today but then also where they're going to be 30, 60, 90 days from now, so they could see progress. But we started with literally custom business audits. We went to everyone one-on-one and we asked the people to share their business numbers, their bottlenecks and what they actually want to get from this workshop.
Speaker 2:Yeah, I mean that was important to set the tone, one I mean we did prior to them purchasing the ticket. We provided what we will be doing, obviously, but we just wanted to reiterate it, set the tone for the day and also make it a safe space for everyone. We are who we say we are in person.
Speaker 2:So, we do call you out on BS if you're saying things and it's like come on, now you know better than that or what's what's really stopping you from doing this. We also, the same way. We speak about our goals yearly, quarterly, about breaking them down weekly, hourly. We did the same thing when it came to people saying I want this, what does that look like? Many students go on to say I want to hit this amount of money per month. Do you know what it takes to get that? Have you broken down those numbers? Have you done the reverse math on that? So all of that was part of our conversation. Coming into this, setting that expectation, and I think you know, both of us kind of just went fed off of each other. As to I'll talk here, you speak here, you kind of assist people. Here. It flowed pretty well for our first event. I would say what would you say?
Speaker 1:Oh, absolutely. I kept saying it reminded me of the old days, and this is why. What's the old days? When was that? Old days like 2019, 2020, 2018, where you would give the overview, but I would walk them through the steps of doing the thing? So that's another power of being in a room. Is that it wasn't just us telling you what to do. It was Janoko giving the overview, but me sitting down and showing you Like one student.
Speaker 1:We went through their Google local service businesses and they thought their ads were on, and I literally sat down with them while she was talking about it and they said, oh, I don't know how to do it. I said, wait, let's stop right there. I'm going to show you how to do it right now. We're going to walk you through so that you can do it by yourself. And then they got on the phone with Google while we were there. They got their credit card information and by the end of the workshop, they were ready to launch their ads, right. So that's what I would show them how to do, exactly what you're saying. So I think that was probably one of some of the most crucial information is that we weren't just giving you what to do? We were showing you how to do it and also doing it live with you.
Speaker 2:Doing it live with you is important and I know that when we originally I think our goal was to have at least 10 people in the room, that's what was like okay, let's just try to hit that it ended at six. But With the six people and even if it I think even if it was 10, it would have been fine. But with the six people we were really able to go detailed into their business because we had enough time, it was intimate enough that we could do that. So it wasn't just like fluff, as you said, like it was them pulling out their computer and showing this is what I have now or this is what I've done or this is what I didn't do.
Speaker 2:One lady there, she had the course for over a year but she just was, you know, busy with life and she signed up for LLC right there, sitting right there with a sign, did her LLC on LegalZoom or one of those platforms and got it done. And it's like if I, if she didn't step into that room, the course would have just been sitting there for God knows how much longer Right been sitting there for God knows how much longer, right. So that intimacy that we were able to kind of have and curate, I think was important for our first event. I don't know how you ever duplicate something like that, necessarily, but it was important and it was helpful for the people that were in the room.
Speaker 1:I was saying along those same lines, where it's a lot easier to tell someone to go and do a thing, right, oh, go to LegalZoom, do it yourself. But me sitting down and showing her the walkthrough on how to file, and you might be like, well, I've done that a thousand times, but for us, when we first Most people haven't.
Speaker 2:Most people have not. I want to be follow.
Speaker 1:LLC right. And this is before LLC Twitter. This is before LLC Instagram. This is before LLC Twitter chat.
Speaker 2:There was a whole LLC Twitter right.
Speaker 1:This is before that time 2019, 2020. We were doing this back in 2016, 2017, where no one was showing us how to do this. So we had to Google it, we had to find out and pay, and I showed her all right, there's two ways to do this. I'm going to walk you through step by step, document by document. We pulled up the document, I showed her how to sign it, how to fill it out, but I said also if you want to do this now, you can also go to this other website and they can do it all, for you're not going to walk you through it.
Speaker 2:So by the end of the workshop, that was one thing she had and I, just since you're speaking on that it's just like a decision you have to make when it comes to your business. I think, especially with the LLC. It's a business entity you want to make sure it's set up correctly, because taxes, all that can kind of trickle down. So sometimes just paying which kind of brings us to what people did pay to be in this room but paying that extra fee to make sure you're doing something correctly, makes a huge difference and it's worth it in the end.
Speaker 1:And the next thing we went into was we went that was the business audit. We did a 90-day game plan for everyone. So this was a work, work, working session where we gave them many coaching moments, like we just said, so that you know we could course correct as they're doing it. So everyone had their 90-day goal but then also started filling out the worksheets that we provide 90 day, down to monthly, down to weekly, down to hourly.
Speaker 2:What does that look like? How many hours a week can you realistically give? What is your exact next step? But when you leave this room today, what are you going to be doing this weekend?
Speaker 2:which, because it was a friday- so are you just going to leave and just forget about it? You paid for this. You came here, you made the decision that you wanted to make a difference and actually get your business going. What are you now going to do? And I gave that quote actually at the at the um event when there's times when I think, if you're honest with yourself, at least you know when you're slacking, you know when you're missing out on things, you know when you're not doing what you're supposed to be doing or what you say you want to do, and I asked myself how bad do you really want it? It's just a simple statement that it kind of just course corrects for myself and be real with myself on is this what you really want to do? If it is, why are you not showing up the way that you should be? It's the same thing, for give me an example of that in your life.
Speaker 2:Specifically, content is what I thought, is what I think about, because I know for me, working out that's pretty easy. I you know. I know I need to lose weight. I want to do. I do it five days a week. That's simple.
Speaker 2:When it comes to content, I want to put out content. I struggle on. What should I put out? Is this good enough? Should I not put this out? And I struggle on being lazy sometimes. Sometimes I'm all in. I'm 10 days straight on content, then I'm five days dry.
Speaker 2:So it happens to me specifically with content. But then I say to myself how bad do I really want it? I have the information. I know there's something I could put out, there's something I recorded that it didn't edit yet. Can I put it out? And so? And then realistically saying like you don't want it as bad as you think you do, because then, if not, you will be working, you'll be putting more out, you will make sure that you won't go to bed without it. You make sure you scripted, you to make sure you edited it. Instead you're sitting on the couch. So just being real with yourself yeah, just being real with yourself is important as well. How bad do you really want to get your business up and running? How bad do you really want to have that 10K month? Don't say you're doing and you're not working on your business at all for two weeks out of the month.
Speaker 1:You're not making it One of the action plans that we have went through with someone. This is actually right after the workshop and we'll talk about some transformations and some wins after, but one of the things we went through was their entire day. You know, I started by asking them what is their day? What does their day look like in their business? So we went through I'm not even in their business in their life, which is more important than your business in most times, but most of the time they're going to correlate. So we went through their entire day and the structure of what it looks like, and obviously there was family, there was work, there was kids, but then it was three hours where after work was done and the kids are down from nine to 12, I said what are you doing during that time? I was like number one 12 midnight is actually late, but either way, I was like that's three hours that you have to do something. What are you doing during that time? She's like I'm normally catching up with the husband. I said, all right, cool. I said, can you dedicate one hour of that three to just one business task a day? And she's like yeah, I could do that, so I get.
Speaker 1:I was like, if you do that for five days. That gives you five hours that you're able to dedicate to your business a week, and that is the minimum. Does that sound feasible for you? Yes, I said, okay, now we got five hours. Can you dedicate one task that you want to complete per day for those five hours? I think.
Speaker 1:So that could be five tasks you're going to complete. Or, if you have one big task, can you break that down within those five, five days to get it done? And when you break it down in that way, it makes us sound a lot more realistic, a lot more tangible, and it was like oh well, I actually do have time to run my business and get it to where I wanted to get to. And I'm not saying you can only commit five, but I said, if you commit five, that allows you to get that one task done a day.
Speaker 1:Those are the type of questions that we get stuck on, where it's like I don't have the time to do this and we sit down and we're in your face and we're questioning you. Now you're like, well, I actually do got some time. So those are some of the things we spoke about and we were able to really dive into their, their businesses, their businesses. And one of the last key component, not the last, but we went into a um, a hot seat strategy session and that's what things got put people on the spot for real, for real.
Speaker 2:Because you know, sometimes I think also just getting comfortable in the room with people and you don't know the person. But at the end of the day, we're all here for a reason. It really don't matter what where I'm at in my business versus you. We're all here to scale and grow, to get more knowledge so I can continue to grow in my business, even if I'm starting at getting my LLC versus you. Starting at, you had your first client and it went horribly. I need to fix some systems. I need to fix something, you know. So it didn't matter where people were, but it wasn't important to call people out, because in person is a little different. If I'm on zoom with you and calling you, I really don't know how you're taking it. I have no idea. Sometimes you ain't showing your face on camera.
Speaker 1:I can't really connect.
Speaker 2:I don't know personality, I don't know if you're feeling like I'm being too harsh, but in person you can feel my energy, you can see we can make eye contact, you can tell kind of my intentions behind what I'm telling you and I can really, we can really drill into you, um one, what you may be doing wrong, but two, how do I correct it now and move forward? And that's the biggest thing. You may go into a room with things that like, oh, I got to change some of this up and then also leaving with stuff I've never heard that before. I need to implement this, and so that that was part of what the hot seat was. It wasn't to put anybody in shame, but really just really diving in and doing that business audit. Which we all need sometimes is to say, like somebody else looking at it, especially someone that knows the business, what you know, what can I do differently? What do I need to do better to continue to grow?
Speaker 1:And they brought their top challenges and we were able to give them real feedback and real time. And and what was even better, is that our business coach, donnie, was listening in to the entire day, so she was able to do her workshop and it was literally tailored to the people in the room and the structures and the concerns and the problems and the life and the results that they were looking for. So her conversation or speech or workshop was more geared towards what they were dealing with in that moment, that she heard from them throughout the day.
Speaker 2:Right, which is just a sidebar. If you've never heard donnie wiggins speak, you should listen to her speak in a room. I mean, yes, you may hear it on the podcast, but being in a room is different. It's like a sermon that she gives. I would I would have to give her kudos on that. She always, you know, when you feel like you listen to a sermon, it's like, oh, they're talking to me, yeah it hits the right spot everybody's like yes, I agree, like I feel that that's true, like she's gonna call you out straight shooter but also give you the information and you just got to.
Speaker 2:You just have to hear her.
Speaker 1:You just have to hear her go in a room and hear her speak one time, if you haven't and then we locked in the commitments and the accountability, so each person shared the number one priority for the next 30 days. We gave them their own accountability group, which we got to check if they actually joined that.
Speaker 2:Some of them joined, so we gave them a few people.
Speaker 1:We gave them their own accountability group inside of our community so that they could stay locked in with each other and keep sharing those goals, and then we could also just check in with them as a group on where they are, which is another thing we got to do, and we celebrated by celebrating some wins, we took some photos and we did some you know, some stuff there so and really the the day was, uh, supposed to be like a half day at 9 am to 1 pm day.
Speaker 2:It really didn't end to about like 3 30 is when people actually left because after people were exchanging numbers, hanging out doing the whole shebang, um, which was about no, no, no and I was saying that them being in a room with each other allowed them to co-work with each other too, co-working with people in this space.
Speaker 1:So it wasn't just us talking to them and showing them what to do. They also got the ability to co-work with each other live, which is probably one of the more, I would say, satisfying things that I saw, because they were all sharing information that they were doing and helping each other grow. And I think you know it was. It was people who were like single and it's about the struggles of being single. I know I actually have that same struggle. I know anthony janoke are a couple and we have some couples in our program in our community, but, as I'm more than yeah, I'm going through the same struggles you're going through and don't get it twisted.
Speaker 1:It is difficult, but it does allow you to make decisions faster if you allow yourself to.
Speaker 2:So what I want to talk about next is just kind of the lessons learned and benefits of the hosting. I think they're kind of similar. One lesson and benefit I would say is just the importance of community. We had six people in that room. Four of those people were from our community, right. So more than 50% of people were from the community that we have that they pay to be in to kind of get additional knowledge and support as they grow, and I think that was important. That was just connecting we have.
Speaker 2:I mean, I love it, I must. I feel like I'm very social. I'm very social, I like to be with people, I like to hang out, so that in person for me is better than the internet thing. Obviously we can't be in every place at once, so this kind of helps us impact the masses, but I would love to do more of those in-person kind of events.
Speaker 2:Other thing that I learned or like during this time was while we were getting ready. It's so funny Cause I always I'm like you're like the brains of this, what are you talking about? Like Anthony's getting nervous and I'm like totally fine, and I don't generally. I mean when it comes to certain things he speaks more than me when it, you know, when it comes to the business in different areas. And so I think we both thought that he would probably lead more than I would and I would chime in and help out and assist not to say that I can't contribute, but we just contribute in different things in different ways.
Speaker 2:But it actually ended up being pretty flip with me, like you said, leading more and talking more, which was a shocker for both of us. But I was just like I don't understand why you're nervous. If anything, maybe I will be a little bit more nervous, but at the same time, one I know we know the information. It's not like we're scammers out here and we're just saying things online and we get in person. We're like, uh, I don't know. I know we know the information, and then I was also pretty confident that we can provide some type of transformation or help to the people that were coming. That was something that I learned, I think my thing is I over.
Speaker 1:Yeah, I want to over deliver so much where it is unattainable to even think about. And that's the problem too, because that's where that people say your perfectionist in general, not me, cause I'm not.
Speaker 2:Yeah.
Speaker 1:But when you think about perfection like you're never going to be perfect, so you're never going to be the version of yourself that you think you are, which is very narcissistic. If you really think about it that way, it's like I always want to present ourselves and our family this is our name, this is our business, this is our a livelihood always wanted to present in the best way possible and I didn't want anyone to walk away with the feeling that, oh, this was nothing. So it wasn't about me being nervous. It was about me thinking in my head that I'm trying to over deliver. So when you were presenting, I'm like no, I want to give you action now. And you were like whoa, whoa, whoa. It was like you interrupted me.
Speaker 2:Wait a minute, I'm interrupting you.
Speaker 1:I action now because I don't want you to walk away with not doing anything.
Speaker 2:So there were moments where I think there's a place for balance for both of them. Because I live the life of like, I know that we're providing and one can call that what's the word people say about it in the day. I'm conceited, and one can call that confident. I call it confident. I don't think that it's conceited, I call it that. I know the information that we're providing. I know the students and testimonials that we've spoken to, where we've changed lives, changed trajectory of people's life, their livelihood, their last name. We've changed that trajectory.
Speaker 2:So if one person out of the thousands, or out of the hundreds, or out of the 20 does not connect or feels like it wasn't helpful, maybe it wasn't helpful for them and that's okay for me because I live the life of. I don't have to um, please everyone and you may not get everything from me, even though I know I'm putting it out. You know what I mean. So that's like a, I think a seesaw that we both play of like it's okay and you're like no, it's not okay, because this, this and the and the other.
Speaker 1:And I'm more of a reformed people pleaser too.
Speaker 2:So that's where it comes from, and I absolutely do not, people please. That's the thing.
Speaker 1:I'll tell you how it is, and then it's like I'm a reformed people. Pleaser. So, even my job is like yeah, I'm not doing that, so I'm reformed in my previous life.
Speaker 2:But I agree with you. I think there was a lot of things that you couldn't get through Zoom and there were transformations that people were able to do.
Speaker 1:Yeah, the transformation in the room was another lesson there were transformations that people were able to make in the room that they've been sitting on for months. And it wasn't about just the content, it was about the commitment.
Speaker 2:And then just the curation of the space. Right, it was also fun. You know what I mean. You can be yourself, because it's your event, it's your business. It's not like you don't have to be so stiff, it's just you talking to a friend, to someone that you know, like trying to help them out, trying to make them see, try to make them understand. So it was just a fun environment as well. Like our kids were there. I mean they were with the nanny most of the day, but at the end they came through, said hello, took pictures, took pictures, wanted to be in it, um, and so they got to see and alani understands more like oh, mommy and daddy is working.
Speaker 1:Now that was different.
Speaker 2:That was so. Yeah, so they take. We're talking about benefits of the in-person, so having our kids, or at least alani, she's old enough to see.
Speaker 1:Yeah, she sees mommy and daddy working, but in her mind mommy, daddy work is in front of a computer yeah, because she's in the room she doesn't understand. Mommy and daddy could work from anywhere in the world, but daddy just chooses to work from front of a computer for 40 hours a week.
Speaker 2:But her seeing this aspect.
Speaker 1:She's seen us on stage before, but she was also younger.
Speaker 2:She was also younger, she came on stage.
Speaker 1:When we went to Atlanta again and spoke on stage.
Speaker 2:Look at Atlanta just showing out we have a couple thousand people.
Speaker 1:We brought her on stage but also she's old enough now. She's like oh, mommy, daddy's working with people, yeah, and she saw us in front of a group of people speaking and sharing and they were listening. So I think also we had people travel six, eight hours.
Speaker 2:So, listen, we were afraid of ticket selling and this was targeted, like we said, for people in Georgia. We had somebody fly in from New York.
Speaker 1:So shout out to you, shout out to Jessica, shout out to Jessica and we're going to share her testimonial too yeah, yeah, yeah, I have the testimonial to hear from can I talk about her for a little bit, and I hope she's listening, I hope she's sharing, because she is someone who shows up right, not for us, for herself, for her business, and she has some difficulties and challenges, but she shows up, she was doing the cleaning before she was doing cleaning, before she started her, she started her business before us and she came across us and she learned about us and she has a very demanding job but I want to give her kudos because I can't.
Speaker 1:There are people who don't show up.
Speaker 2:They're like yeah she creates excuses too don't get me wrong.
Speaker 1:jessica created an excuse, but she shows up. When you call her out she'd be like you're right, and she shows up, she puts in the work and she, she even had a like. I knew her business specifically so when she came I gave her homework to do before she got there and I was like listen, I want to talk to your VA when you get there, put them on Zoom. I'm going to talk to them. And I hopped on Zoom. That didn't work out, but just the items that we gave her in that workshop, in that room, the worksheets, the conversations.
Speaker 1:we went over the kpis for her business and I think by the end of that same week her va closed almost a hate 800 cleaning based on what we talked about in that room I'm gonna read the testimonials so so you know, she's had this va and I've been talking to her about, you know, offsetting some of her work because she is super busy and I'm gonna do a video on hiring a rock star va as well. Um, down the line a couple weeks.
Speaker 2:Is that a pun intended?
Speaker 1:oh no, but I definitely wanted to give her a shout out because that was one of the big takeaways that um and testimonials that we got right after that workshop her va closed, over 800 booking based on the things we spoke about in that room, but then also, more importantly, her implementing yeah, what we spoke about in that room.
Speaker 2:So yeah, she flew from new york, so we appreciate that. And then some people drove from alabama, and then another one huntsville. Huntsville isn't alabama, but different parts of louisiana.
Speaker 2:I don't remember, but someone drove like six hours, another four hours so, and then the other people were in, were in atlanta already. So kudos to you guys. And we also had a guest um. Someone brought their partner, oh, where he was, just an added bonus, was an older gentleman, and yes, mr Kurt, older gentleman, we kind of included him in. I think he did carpet, I think he did carpet, carpet cleaning or something with carpets for like 37 years cleaning, upholstery cleaning 47 years, 47 years. I'm holstery cleaning. I'm holstery cleaning 47 years, 47 years. I'm just going to tell Mr Kurt stories.
Speaker 1:Yeah, you got it. So here it is. Mr Kurt has been in and I want to hopefully he hears this and I want to give him a huge shout out and I hope you guys share this with him. He's been in business 47 years, black man, you know. I think he's been in business longer than we've been alive and he told us while we were up there. He said he's an anthony, he's a young man. You remind me of myself, he's like, and I wish. I wish I had a room like this when I was growing up and I was starting my business, because I would have been a lot further along he said I made that was the best, one of the best testimonials I've made two big mistakes in my life, around my business and my life.
Speaker 1:He said number one. My biggest mistake was Marrying the wrong person. Choosing the wrong partner, Partner yeah.
Speaker 1:He didn't say marry, he said choosing the wrong partner and he went into detail around why that was a big mistake. He said around support. He said I didn't have the support. You know, they didn't understand what I was doing and entrepreneurship really wasn't a thing, and it still still looks different today. And he's at number two, not surrounding myself with the right people, which kind of similar to number one, but he's not surrounding myself around the right people and not being in rooms like this. You know, 47 years ago, if they were, if he were allowed to, he would have. So I definitely want to give a shout out to Mr Curtin and he, you know he gave us tons of praise because I wish I had this information when I started 47 years ago, because I would have been a multi-billionaire by now so now we're giving out the information that Mr Curt wish he had 47 years ago, so that now our students, our community, has information that they could go and share with other people.
Speaker 1:And that was a huge uh. That made it worth it to me, just that alone.
Speaker 2:those are some of the lessons and benefits the community, the camaraderie, having our coaches show up, having our friend Better Wallet show up. Oh, shout out to Mark, can we shout?
Speaker 1:out Mark for a second too. So Mr, I keep saying Mr, his name is Better Wallet on social media. He helps people. He helps parents build generational wealth. He helps people build generational wealth through investing for their kids and their family, and we just spoke about this is not even in the present. This is why the importance of being in these rooms, because there are side conversations that are happening.
Speaker 1:You could just pick a brain that you don't get on a zoom call. So he was having a conversation with one of the parents there about kids because I was like, oh yeah, he's helped us invest for alani and she has over 20. She has a network of over 20 000. At the age of three or something like that, she's gonna be a mega billionaire, right, I'm not joking, but I'm kind of serious. So he was talking about some of the strategy we spoke we did when alani was first born setting up her um, her 529, setting up her investment vehicles and starting as early. As you know, we started early as possible and just those conversations, people start, oh, chiming in with different investment vehicles that they heard of and myths and things like that, and he started going into detail close to retirement too.
Speaker 1:People go close to retirement and say what should I do, what should I hand to my kids, what can I do, and I'm like these are not things we talk about publicly, which we probably should do. Talking about finances, yeah but having him in the room and supporting and showing up, giving that game absolutely free. Just by him supporting us and our students, they were able to get information that they can now pass on to their kids, their kids' kids, their family members, just by being in the circle of the influence in that room.
Speaker 2:Yeah, so shout out to Walmart for that. And then we also need to shout out everybody. You got to shout out Damien.
Speaker 1:You're going through the list of people you shout out. Oh so, if you guys don't know, we also have a software platform called TidyTrack, which was started with our business partner, damien Rufus. He's been in the automation and AI space now for over 20 years and he showed up and he went through our TidyTrack platform.
Speaker 1:He showed people how to use it. He showed them how to add automations to their cleaning business. He showed them how to add text message marketing, like we sent out a text message for memorial day and mother's day and that earned us over like eleven thousand dollars of revenue just from sending out that text message. So he showed them how to do some of these automations um and their cleaning businesses. They could add too. So he was in the room sharing the game um and you know present presenting what he's had over 20 years of experience doing.
Speaker 2:Yeah, so we've had. You know, we promised that it would be us and we threw in our coach, but then it was much more than just that. There's much more from just that, and you don't get that, like you said, in a Zoom or just without being in the room.
Speaker 1:So I wanted to add something else about credibility, because this deepened the trust and credibility from our community and with our community, cause I'm literally having a conversation with a guy right now. He's like well, what's the difference between your program and another program? I was like the information is exactly the same. I was like you could Google, you could YouTube the information. How many YouTube?
Speaker 2:billionaires. How many YouTube?
Speaker 1:billionaires. Do you know how many people you know who Googled information and became millionaires? Not many people. But if you have the patience, absolutely do that. But I said, the information is not what changes the program. It's the people, it's the community. I was like we've been doing this since 2017, right, we've been in business now for eight years. We've done over $3 million. Now. Students have closed over $18 million in deals in their own cleaning businesses.
Speaker 1:That's what makes us different having the credibility, the information. Who cares about that? It's all X's and O's at the end of the day. So that's what I want to share with people. That makes us different and unique, and you can go through our list of achievements and things we've done in the space. But that's what makes it different. This is not just a digital course. This is a community of people who are building um empires, people who are building businesses, and they just happen to be cleaning business owners. That's the difference between our stuff and other people's stuff. I want to be very clear about that. It's not the positioning, it's not. It's not. It's not what we do. It's how we do it and how we shape our community well takeaways from the students that were in the room.
Speaker 2:yeah, we wanted to kind of just read some of the testimonials that we got the day of the day after, and we did get some video testimonials as well. When we have those, we will share them. But this, you know, there's one thing to feel like you're impacting people and they're like thank you and I'm doing this. Another thing for them to kind of write it and tell you so. One person said what an awesome VIP day I experienced in Atlanta today and well worth the investment time and looking forward to more events in the future. Thank you for taking the time to invest in us with all the knowledge you provided. I am a CEO and that came from Donnie kind of getting on them about having that CEO mindset VIP. The Mastermind VIP was more than expected that I've experienced in Atlanta today. So much knowledge was poured into us and now we're able to grow our business and minds. Today, after arriving back into my hotel room, I received another booking for a move-out cleaning. Shout out to the Heart Dogs for an epic VIP day. I enjoyed the experience and it was well worth the investment. They are truly our trailblazers in real time. I'm still fired up and looking forward to my next chapter within our CBU community and all it has to offer. Thank you guys again for an amazing opportunity, and this is one from Jessica, where we spoke about.
Speaker 2:Hey, fam, just want to post a win for today. I hired my VA about one and a half, maybe two months, ago. She's been getting bookings since she started worth about $150 to $375, but today she booked her first cleaning worth $756. Almost $800. Four bedroom deep clean. Hats to her. How proud I was. And I want to thank the community members. You guys know who you are. I also want to thank Anthony, janoka, damien and Donnie Wiggins. All of you have put me on the track that I need to be on During the Atlanta meeting. You don't know how much you guys have helped, especially Donnie Wiggins. Telling us to sound more like a CEO Definitely put a battery in my back. I will take everything in stride. I truly appreciate everything that I've learned in the community Implement daily, weekly, monthly. Thank you guys so much.
Speaker 1:Listen y'all, you heard it directly from them and you want to be around. And I think when we talk about how do you choose people to be around? How do you choose a coach? How do you choose a program? You don't choose it based on the information. You choose it based on the transformation that the person is providing you. But then also, do you see yourselves in the people. Do you see yourselves in the community? Do you see yourself looking and sounding like the people you are around? And I think that's the most crucial thing when you're deciding to join a community. Yes, it does pay some time to be in a completely different atmosphere of people, but I think it pays more dividends to be around people who are like-minded, that you can see yourself in.
Speaker 2:And just to tell you a little bit, just to wrap this you know anybody can have an in-person event, right? It doesn't only just have to be if you have a course or whatever. I mean we see people do brunches for anything, or anybody can have an in-person event. I think it's a good way to connect with your community. If you have a community, anybody that you're growing with, uh, meet up on a hike, go, I don't know, do a workout together. You can do, anybody can do an in-person event. So this is just another way to kind of pour back in, let people know you're real, have your brand be more than just something that's online and um yeah, that was our experience also be very clear you don't make money from events most of the time most of the time, yeah, it is not a place where you you're looking to make money, which is why we didn't price it at the ultra high end, which we knew it was worth.
Speaker 1:but we knew it wasn't about making money. It was more about just testing out the water, seeing how we liked it, seeing our students it, and you want to be invited to the next event, if we do decide to ever do one again. You need to be in our community, you need to be around us, you need to be showing up right.
Speaker 2:Showing our email list right.
Speaker 1:We didn't post this on social media, so if you, wasn't on anywhere else, you would have no idea what we were doing and if we decided to make sure, you guys are in the room. So just go to Cleaning Business Masterclass if you want to learn more about how to start a remote cleaning business without cleaning any houses. We've done lives of events. You could check out our podcast. Leave us a five-star review. Join our community. There are tons of ways that you can get information from us and be around us. If you find yourself, you know, want to get more information from us.
Speaker 2:Yeah, and that's it for today. Thank you for joining.
Speaker 1:All right, see you next time, peace.