More Than A Side Hustle
More Than A Side Hustle
From Zero to 500+ Reviews: The System for Businesses
Anthony reveals how his cleaning business acquired over 500 five-star reviews without cleaning a single home or begging customers for feedback. He shares the step-by-step blueprint that got his company 200+ reviews in just 13 months while competitors struggle to get even 20.
• Most cleaning businesses approach reviews backwards by asking after problems instead of preventing them
• Setting clear expectations with clients before service prepares them for the review request
• Timing is crucial – ask for reviews at the height of customer excitement right after service completion
• Use both manual follow-ups and automated sequences for multiple touchpoints
• Request reviews for individual cleaners by name instead of for the business (increases conversion by 10%)
• Implement a 7-14 day sequence of gentle reminders via text and email
• Create internal checks and balances to resolve problems before they become negative reviews
• Focus on comprehensive quality assurance from booking through service completion
• What you focus on grows – make reviews a priority in your business
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Most cleaning business owners have 5, 10, 15 reviews. We have over 500 4.8, 4.9 star reviews, and most cleaning business owners are out there begging customers for reviews, bribing them with discounts or literally handing them their phone like this, and saying leave me a review. And we've never done any of that. My name is Anthony and we built an almost $3 million cleaning business without cleaning a single home, without ever stepping foot in a client's home and without ever begging for a five-star review. Now here's what's crazy your competitors have been in business 5, 10, 15 years longer than you and they're sitting at 5, 10, 15 reviews. Meanwhile, we've been in business now a little bit over seven and we have over 500 reviews. Now you might be thinking how is that possible if you guys never cleaned a single home? Well, that's exactly what I'll be showing you today. In this video, I'm going to give you the step-by-step blueprint and plan, the same system that got us over 500 reviews and over 200 plus in the last 13 or so months, and while some of your competitors are out there still trying to get their first 10, 15, 20. And I'm going to make sure that you guys have an automatic process so that you never have to beg, bribe or even chase customers for reviews ever again. This is the exact system that we used in our almost $3 million cleaning business. In the same system we teach our students inside our university and just like we've helped them make over $18 million using our business methods. And this review system will completely change your life and your business. So by the end of this video, you'll have everything you need in order to help you get 10 times more reviews in the next 90 days.
Speaker 1:So here's why competitors fail at getting reviews. Number one they are doing it backwards. They're asking after problems versus preventing problems. So, for example, after an issue already occurs, they want to try to rectify it and at that point then they want to ask for reviews. No, you want to create proper preparation so that now you could get the review before there's any issues. They have no system, they have an inconsistent approach and they make it hard for their customers. You got to go find them online. You got to find their name. You might have to scan a qr code down the line. You want they make it hard for their customers. You got to go find them online. You got to find their name. You might have to scan a QR code down the line.
Speaker 1:You want to make it fast and easy for your clients to give you reviews, and they ask at the wrong time. So they want to do it when the customer is busy, when they're at their job, when they're at their nine to five, when they're traveling. You're doing it at the wrong times. They don't do any follow-ups. They do a one and done approach, meaning they ask a review and then they have their hands up. That's exactly how we did it in the first couple of years of our business, because we didn't want to annoy our clients. We were like well, you know what? They're too busy, they're out traveling. We didn't do it at the right time, so we would just do a one and done approach. And these are some real examples that we've seen some of our students doing because they are too afraid to ask for what they deserve.
Speaker 1:You completed a five-star cleaning. You need to get that five-star review. So these are some of the mistakes that people make in the early stages of their business that I'm gonna help you avoid as well. So here's a step-by-step breakdown of our automated review process. First step is doing it in preparation for the services. So this is setting expectations between yourself and the client, letting them know that that your job at the end of the cleaning is to ensure their satisfaction. And by the end of that cleaning you're going to ask them for a review. So you're letting them know that you'll be contacting them once the cleaning is complete to ensure their satisfaction. That's a quick indicator to let them know that you'll be asking for their feedback. So that's the first place that you want to start prepping the client's mind that you will do that follow-up with them, so setting that client expectation up front.
Speaker 1:Step number two during the service delivery, right when the services are happening, you wanna do quality control. So instead of saying you're gonna wait for a week or a month to follow up, right when that cleaning is complete, right when that service is rendered, you wanna do the follow-up process so soon as they are at the height of their excitement, after the cleaning is done. This is when you want to get the review. Most of the time, when you go to a restaurant, right after the steak is delivered, they ask you how was the steak? Or, during the time the steak is going to your table, how was the steak? How was your first bite? Do you need anything else, no-transcript. The height of their excitement. That's when you want to find out how the service was and then ask them for that review.
Speaker 1:Now the automated review process. So even though you manually ask them, you want to set them up to a sequence. Right, we have automated systems in our system called TidyTrack, where now we mark that service as complete, the client lets us know that they were satisfied and then we say send them to the review automation sequence. And I'm going to break that down in a few more steps. Now you want to have a review management process. So during this review management process you don't want them to immediately go to the place where they're going to leave the reviews. You want to have an internal checks and balances. So if they say they're satisfied or they're not, you know before anyone else outside of your business. Even if you weren't able to reach them on the phone, you can now find out they were satisfied or not by the click of a button on their mobile device. They say they're happy. You didn't do the follow-up sequence. They say they were not happy. You also do the follow-up sequence and, last but not least, problem resolution before it becomes a bad review. So if they're letting you know in their internal system, let's say, you weren't able to reach them over the phone or text or email. In your system itself, they could put a happy face or a sad face. We use this in our TidyTrack IO system. They click the happy face, boom, they get the automated review process. They hit the sad face. You are now calling your text and you're following up with them again to ensure you can rectify that situation before it even leaves the business, before it even leaves the platform, so that you can have a more thorough conversation with the client.
Speaker 1:Now I want to go over specific tools that you guys could use. So the software and platform we use to in order for us to get over 500 reviews and over 200 in the last, like 13, 18 months is a tool called TinyTrap. So this tool specifically has an automated review management process. It also comes with review templates and scripts. So one of the things we might say most of the time, you might ask your client for a review for your business. Hey, we'll be grateful if you were able to leave us a review on how we serviced you today. Here is one tip that you can use for your business Instead of saying leaving my business a review. Ask them to leave the review for the person that serviced them, because people are more likely to help people than they will be likely to help businesses. So instead of saying leave me a review, you might say, hey, leave Anthony a review on their services today. A client would be more inclined to do that. Once we change that, that boosted our reviews by at least 10% by just changing the name of our business to the actual person that is servicing the client.
Speaker 1:Timing sequences is also just as important. So right after the cleaning is complete, you're doing your manual follow-ups. You have your automated system that goes out. But then also after they hit the smiley face or the sad face, it takes them to that next step. So in that software that I had mentioned, it now sends them through that automated process. Now here's what it does that most people will not do manually. So it checks in with them.
Speaker 1:You do that manual process, you check in with the client. If they don't leave you a review once you check in with them, then you move them to completed booking, where the system does a seven to 14 day follow-up sequence. So the first one might be another text message. Hey, just wanted to make sure you were still satisfied. Would you mind leaving Anthony reviewing services today? That doesn't work. Then you send them an email that might go out two, three days after that, first cleaning. I recommend doing most of your sequence within the first seven days because your client is most likely satisfied during that time. They have the remembrance of you going in and completing that service to them and they actually enjoyed it. So from there, once they do that, they might go to from a seven day sequence, they might go to the 14 day sequence after that where you might send them an email every four to five days, and then from there, if they don't leave you the review. You did the manual process. You did the automated sequence via emails but then also text messages. You gave the client at least four to five different touch points for them to leave you a review within those seven to fourteen days. That is more than enough in order for you to automate this process, to literally double your reviews.
Speaker 1:Now here's some steps to handle different customer types. So you might have that customer that automatically has a Google profile. They're logged in. You can go and leave that review on Google. Most of the clients on a platform like Yelp. They are not what we call Yelpers, right. They don't have a profile picture, they're never logged in, they never left a positive review on a platform, so more often than not, those reviews will be removed. You never want to send a client to your direct Yelp profile because Yelp the Yelp is like the mafia. Hopefully they don't want to take any offense to this, but the Yelp profile will magically bring those reviews down. So you might have 45, 50 reviews on Yelp, but only 25 of them show because they're not Yelp approved. So if they have a platform and they're currently using Yelp, then send them that. But more often than not you'll be better putting your effort into a platform like Google.
Speaker 1:Now your quality assurance process. So it doesn't just happen when the cleaning is happening or before the cleaning is happening. You want to make sure you set those expectations with the client from upfront, because the entire process, before they even book your services to the actual review that's your entire quality assurance process. So how does your team pick up the phone? Are they cordial? Are they kind? Are they listening to the client getting their needs? Are they taking detailed notes on those calls After the actual booking is in your system?
Speaker 1:Do you have someone actually going through and reviewing what the client needs? Are you relaying that to the actual cleaner that's going out and servicing the client? Do they understand all the client's clients needs? They might have a special room in their home for a, a dog or their kid that they want. You know serviced a little bit more. You know tlc, so making sure the clear cleaner knows that. And then, upon arrival, what is your cleaner doing? Are they kind, are they friendly, are they cordial, are they asking any specific questions? And then, after that services are rendered or after services are complete, do you have your team call and check in with every single client, no matter if you have a VA, no matter if you have a full-time operations manager, no matter if you have an automated system. You want to have a human touchpoint that delivers that end result to them, so that they know they are talking to humans, they work with humans and it gives a more precious experience to the client. Let them know you are a real person, you are a real business.
Speaker 1:And then so, last but not least, actual success story. So we've been able, like I said, we've been able to grow our cleaning business to almost $3 million, have over 4.8, 4.9 star, 500 plus reviews on these platforms without ever cleaning a single home. So this step-by-step process is not only your assurance, but it also allows you to beat the competition, because most people aren't thinking about these reviews as much as we are and as much as you are if you're watching this video. So, like I said, our students have done over $18 million in their own cleaning businesses. They've done over 50,000 cleanings and they're opening up businesses in 42 plus states with these same systems, and they're able to beat the competition from day one because these are some of the things that they are focused on. So I want to let you know this framework transforms your business literally overnight when you begin to focus on it.
Speaker 1:And I have this quote what you focus on grows. What you pay attention to grows. So if you're saying that this is something that you want to do in your business, focus on it, pay attention to it, and if you notice that some cleaners are getting more reviews than others, then find out what they're doing right. Don't be afraid to ask your teams like what are you doing in order to do this outside of delivering quality service? Because if your post check-in process is the same across the board. Find out what certain cleaners are doing versus what cleaners are not doing. If they're not up to par, don't keep them on board.
Speaker 1:So hopefully this video provides you guys with some value. I want you to drop what's one thing that you learned throughout this process. I want you to put it in the comments and I want you to engage with this video. Subscribe to our YouTube channel. Next, that would be to like and engage and subscribe with our channel. Drop one comment below on something that you learned from this video and click any of the other videos on our channel to help you launch, grow and scale your own remote cleaning businesses or any local service business in general. We'll see you next time.