From Zero to 500+ Reviews: The System for Businesses

Anthony reveals how his cleaning business acquired over 500 five-star reviews without cleaning a single home or begging customers for feedback. He shares the step-by-step blueprint that got his company 200+ reviews in just 13 months while competitors struggle to get even 20.

• Most cleaning businesses approach reviews backwards by asking after problems instead of preventing them
• Setting clear expectations with clients before service prepares them for the review request
• Timing is crucial – ask for reviews at the height of customer excitement right after service completion
• Use both manual follow-ups and automated sequences for multiple touchpoints
• Request reviews for individual cleaners by name instead of for the business (increases conversion by 10%)
• Implement a 7-14 day sequence of gentle reminders via text and email
• Create internal checks and balances to resolve problems before they become negative reviews
• Focus on comprehensive quality assurance from booking through service completion
• What you focus on grows – make reviews a priority in your business

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Transcript

Outperforming Competitors with Reviews

Speaker 1 0:00

Most cleaning business owners have 5 , 10 , 15 reviews . We have over 500 4.8 , 4.9 star reviews , and most cleaning business owners are out there begging customers for reviews , bribing them with discounts or literally handing them their phone like this , and saying leave me a review . And we've never done any of that . My name is Anthony and we built an almost $3 million cleaning business without cleaning a single home , without ever stepping foot in a client's home and without ever begging for a five-star review . Now here's what's crazy your competitors have been in business 5 , 10 , 15 years longer than you and they're sitting at 5 , 10 , 15 reviews . Meanwhile , we've been in business now a little bit over seven and we have over 500 reviews . Now you might be thinking how is that possible if you guys never cleaned a single home ? Well , that's exactly what I'll be showing you today . In this video , I'm going to give you the step-by-step blueprint and plan , the same system that got us over 500 reviews and over 200 plus in the last 13 or so months , and while some of your competitors are out there still trying to get their first 10 , 15 , 20 . And I'm going to make sure that you guys have an automatic process so that you never have to beg , bribe or even chase customers for reviews ever again . This is the exact system that we used in our almost $3 million cleaning business . In the same system we teach our students inside our university and just like we've helped them make over $18 million using our business methods . And this review system will completely change your life and your business . So by the end of this video , you'll have everything you need in order to help you get 10 times more reviews in the next

Why Most Businesses Fail at Reviews

Speaker 1 1:26

90 days .

Speaker 1 1:26

So here's why competitors fail at getting reviews . Number one they are doing it backwards . They're asking after problems versus preventing problems . So , for example , after an issue already occurs , they want to try to rectify it and at that point then they want to ask for reviews . No , you want to create proper preparation so that now you could get the review before there's any issues . They have no system , they have an inconsistent approach and they make it hard for their customers . You got to go find them online . You got to find their name . You might have to scan a qr code down the line . You want they make it hard for their customers . You got to go find them online . You got to find their name . You might have to scan a QR code down the line .

Speaker 1 2:08

You want to make it fast and easy for your clients to give you reviews , and they ask at the wrong time . So they want to do it when the customer is busy , when they're at their job , when they're at their nine to five , when they're traveling . You're doing it at the wrong times . They don't do any follow-ups . They do a one and done approach , meaning they ask a review and then they have their hands up . That's exactly how we did it in the first couple of years of our business , because we didn't want to annoy our clients . We were like well , you know what ? They're too busy , they're out traveling . We didn't do it at the right time , so we would just do a one and done approach . And these are some real examples that we've seen some of our students doing because they are too afraid to ask for what they deserve .

Speaker 1 2:43

You completed a five-star cleaning . You need to get that five-star review . So these are some of the mistakes that people make in the early stages of their business that I'm gonna help

Step-by-Step Automated Review Process

Speaker 1 2:50

you avoid as well . So here's a step-by-step breakdown of our automated review process . First step is doing it in preparation for the services . So this is setting expectations between yourself and the client , letting them know that that your job at the end of the cleaning is to ensure their satisfaction . And by the end of that cleaning you're going to ask them for a review . So you're letting them know that you'll be contacting them once the cleaning is complete to ensure their satisfaction . That's a quick indicator to let them know that you'll be asking for their feedback . So that's the first place that you want to start prepping the client's mind that you will do that follow-up with them , so setting that client expectation up front .

Speaker 1 3:27

Step number two during the service delivery , right when the services are happening , you wanna do quality control . So instead of saying you're gonna wait for a week or a month to follow up , right when that cleaning is complete , right when that service is rendered , you wanna do the follow-up process so soon as they are at the height of their excitement , after the cleaning is done . This is when you want to get the review . Most of the time , when you go to a restaurant , right after the steak is delivered , they ask you how was the steak ? Or , during the time the steak is going to your table , how was the steak ? How was your first bite ? Do you need anything else , no-transcript . The height of their excitement . That's when you want to find out how the service was and then ask them for that review .

Speaker 1 4:21

Now the automated review process . So even though you manually ask them , you want to set them up to a sequence . Right , we have automated systems in our system called TidyTrack , where now we mark that service as complete , the client lets us know that they were satisfied and then we say send them to the review automation sequence . And I'm going to break that down in a few more steps . Now you want to have a review management process . So during this review management process you don't want them to immediately go to the place where they're going to leave the reviews . You want to have an internal checks and balances . So if they say they're satisfied or they're not , you know before anyone else outside of your business . Even if you weren't able to reach them on the phone , you can now find out they were satisfied or not by the click of a button on their mobile device . They say they're happy . You didn't do the follow-up sequence . They say they were not happy . You also do the follow-up sequence and , last but not least , problem resolution before it becomes a bad review . So if they're letting you know in their internal system , let's say , you weren't able to reach them over the phone or text or email . In your system itself , they could put a happy face or a sad face . We use this in our TidyTrack IO system . They click the happy face , boom , they get the automated review process . They hit the sad face . You are now calling your text and you're following up with them again to ensure you can rectify that situation before it even leaves the business , before it even leaves the platform , so that you can have a more thorough conversation with the client .

Speaker 1 5:41

Now I want to go over specific tools that you guys

Software Tools and Timing Sequences

Speaker 1 5:44

could use . So the software and platform we use to in order for us to get over 500 reviews and over 200 in the last , like 13 , 18 months is a tool called TinyTrap . So this tool specifically has an automated review management process . It also comes with review templates and scripts . So one of the things we might say most of the time , you might ask your client for a review for your business . Hey , we'll be grateful if you were able to leave us a review on how we serviced you today . Here is one tip that you can use for your business Instead of saying leaving my business a review . Ask them to leave the review for the person that serviced them , because people are more likely to help people than they will be likely to help businesses . So instead of saying leave me a review , you might say , hey , leave Anthony a review on their services today . A client would be more inclined to do that . Once we change that , that boosted our reviews by at least 10% by just changing the name of our business to the actual person that is servicing the client .

Speaker 1 6:37

Timing sequences is also just as important . So right after the cleaning is complete , you're doing your manual follow-ups . You have your automated system that goes out . But then also after they hit the smiley face or the sad face , it takes them to that next step . So in that software that I had mentioned , it now sends them through that automated process . Now here's what it does that most people will not do manually . So it checks in with them .

Speaker 1 6:58

You do that manual process , you check in with the client . If they don't leave you a review once you check in with them , then you move them to completed booking , where the system does a seven to 14 day follow-up sequence . So the first one might be another text message . Hey , just wanted to make sure you were still satisfied . Would you mind leaving Anthony reviewing services today ? That doesn't work . Then you send them an email that might go out two , three days after that , first cleaning . I recommend doing most of your sequence within the first seven days because your client is most likely satisfied during that time . They have the remembrance of you going in and completing that service to them and they actually enjoyed it . So from there , once they do that , they might go to from a seven day sequence , they might go to the 14 day sequence after that where you might send them an email every four to five days , and then from there , if they don't leave you the review . You did the manual process . You did the automated sequence via emails but then also text messages . You gave the client at least four to five different touch points for them to leave you a review within those seven to fourteen days . That is more than enough in order for you to automate this process , to literally double your reviews .

Speaker 1 8:03

Now here's some steps to handle different customer

Handling Different Customer Types

Speaker 1 8:06

types . So you might have that customer that automatically has a Google profile . They're logged in . You can go and leave that review on Google . Most of the clients on a platform like Yelp . They are not what we call Yelpers , right . They don't have a profile picture , they're never logged in , they never left a positive review on a platform , so more often than not , those reviews will be removed . You never want to send a client to your direct Yelp profile because Yelp the Yelp is like the mafia . Hopefully they don't want to take any offense to this , but the Yelp profile will magically bring those reviews down . So you might have 45 , 50 reviews on Yelp , but only 25 of them show because they're not Yelp approved . So if they have a platform and they're currently using Yelp , then send them that . But more often than not you'll be better putting your effort into a platform like Google .

Speaker 1 8:49

Now your quality assurance process . So it doesn't just happen when the cleaning is happening or before the cleaning is happening . You want to make sure you set those expectations with the client from upfront , because the entire process , before they even book your services to the actual review that's your entire quality assurance process . So how does your team pick up the phone ? Are they cordial ? Are they kind ? Are they listening to the client getting their needs ? Are they taking detailed notes on those calls After the actual booking is in your system ?

Speaker 1 9:19

Do you have someone actually going through and reviewing what the client needs ? Are you relaying that to the actual cleaner that's going out and servicing the client ? Do they understand all the client's clients needs ? They might have a special room in their home for a , a dog or their kid that they want . You know serviced a little bit more . You know tlc , so making sure the clear cleaner knows that . And then , upon arrival , what is your cleaner doing ? Are they kind , are they friendly , are they cordial , are they asking any specific questions ? And then , after that services are rendered or after services are complete , do you have your team call and check in with every single client , no matter if you have a VA , no matter if you have a full-time operations manager , no matter if you have an automated system . You want to have a human touchpoint that delivers that end result to them , so that they know they are talking to humans , they work with humans and it gives a more precious experience to the client . Let them know you are a real person , you are a real business .

Speaker 1 10:12

And then so , last but not least , actual success

Quality Assurance and Success Stories

Speaker 1 10:15

story . So we've been able , like I said , we've been able to grow our cleaning business to almost $3 million , have over 4.8 , 4.9 star , 500 plus reviews on these platforms without ever cleaning a single home . So this step-by-step process is not only your assurance , but it also allows you to beat the competition , because most people aren't thinking about these reviews as much as we are and as much as you are if you're watching this video . So , like I said , our students have done over $18 million in their own cleaning businesses . They've done over 50,000 cleanings and they're opening up businesses in 42 plus states with these same systems , and they're able to beat the competition from day one because these are some of the things that they are focused on . So I want to let you know this framework transforms your business literally overnight when you begin to focus on it .

Speaker 1 11:01

And I have this quote what you focus on grows . What you pay attention to grows . So if you're saying that this is something that you want to do in your business , focus on it , pay attention to it , and if you notice that some cleaners are getting more reviews than others , then find out what they're doing right . Don't be afraid to ask your teams like what are you doing in order to do this outside of delivering quality service ? Because if your post check-in process is the same across the board . Find out what certain cleaners are doing versus what cleaners are not doing . If they're not up to par , don't keep them on board .

Speaker 1 11:28

So hopefully this video provides you guys with some value . I want you to drop what's one thing that you learned throughout this process . I want you to put it in the comments and I want you to engage with this video . Subscribe to our YouTube channel . Next , that would be to like and engage and subscribe with our channel . Drop one comment below on something that you learned from this video and click any of the other videos on our channel to help you launch , grow and scale your own remote cleaning businesses or any local service business in general . We'll see you next time .