More Than A Side Hustle
More Than A Side Hustle
Our 4 Semi-Passive Income Streams (That Anyone Can Start)
In this podcast, we explain how we build 4 semi-passive income streams and how you can start them as well.
Few things we discuss
• choosing a low‑cost remote cleaning model to escape debt
• how clients book online and cleaners fulfill while we handle ops
• pricing for margin and avoiding bargain shoppers
• red flags when hiring cleaners and why no is a growth tool
• delegating ops to scale beyond owner capacity
• paying off $114k in 23 months using new income streams
• launching Cleaning Business University and embracing the niche
• handling critics with receipts, community, and outcomes
• building Tidy Track to automate hiring and marketing
• using email and SMS lists for repeat revenue
• content as a 24/7 salesperson and trust engine
• building an ecosystem where each business feeds the next
By the way, if you want to see the exact strategies and what we use to build a remote cleaning business without cleaning any houses, click the first link in the description and watch our entire masterclass breaking it down
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📚Get The Remote Cleaning Business Starter Kit
https://www.cleaningbusinessuniversity.com/starterkit?el=podcast-20hours
💰 Masterclass: How To Start a Remote Cleaning Business
https://www.cleaningbusinessmasterclass.com?el=podcast-20hours
🤖 Automation & AI Software: Tidy Track
🔗 Tidy Track Software: https://www.tidytrack.io/?el=podcast-20hours
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Most people think that you need to quit your job in order to start a business. We built four businesses while working full-time jobs. And the crazy thing is that our business has made us a few million dollars and we've never done the actual work ourselves. Seven years ago, we had$114,000 of debt. Today we run a seven-figure cleaning business without cleaning a house. And we also have an education business with over 2,000 students and a software that runs itself. And we did this all while working on nine to fives, raising kids and with zero business experience. We had no clue what we were doing, but one mistake almost killed everything. And if you're thinking about starting a business while keeping your day job, you need to hear this story. We're about to show you exactly how we did it, what we did, our biggest mistakes, and lessons that changed our lives forever.
SPEAKER_01:First business we started was our cleaning business. We have a cleaning business for the past eight years, and we started it with under$1,500. Now, we started it while we were trying to get out of the debt. So we needed something that was a low-cost startup. This was our first business ever with zero experience, and we had no idea what we were doing.
SPEAKER_00:Now, the reason we started it, like Jenoka said, is we had$114,000 of debt, and our goal was to pay that off as soon as possible. So we were ended up being able to pay off this debt in just 23 months using some of these income streams that we're talking about today, like we said, the cleaning business. Now, she said we had no idea what we were doing, we had no experience, and we didn't have to do the cleaning. And how did that work? So, number one, customers found us online and they booked the cleaning. So we were able to do this outside of our nine to five jobs. And since we weren't the ones doing the cleaning, we were able to connect those customers with our team members, our cleaning partners as we call them, and they went out and did the work. And they did what they were good at.
SPEAKER_01:We didn't have to clean a single home. We managed the sales, the customer service, the marketing, the business side of it.
SPEAKER_00:And we never clean a single house. Now, within six months, we were teetering around like five thousand dollars a month in our cleaning business and revenue. And by month number 12, we were hitting our 10 to 12,000 months. Now, within a year, we was able to do that and we kept our nine to five jobs. But there were some early challenges throughout that. So mistakes number one that we see a lot of beginners make is pricing your services too low.
SPEAKER_01:Now we know that people always worry that are is someone gonna book with me because I think that this is high. Like you are assuming you know what the market is. So we always say, do market research, find out, and pricing too low can impact you. You're running a business, so the the point is to make some profit from it, right? The point is to make some money from it. If you price yourself too low, you're only hurting yourselves and sometimes even the contractors that you're working with because then they don't want to continue to work with you.
SPEAKER_00:Because you think that you gotta be the cheapest in order to get customers. Now, if you price your service too low, guess what type of customers you are going to bring in? The bargain shoppers.
SPEAKER_01:And I can just give the example. I think I think about like the two differences people talk about between like Walmart and Target, which essentially they sell the same things.
SPEAKER_00:No shade to people who shop at Walmart.
SPEAKER_01:No, they sell the same things, but there's some people that prefer Walmart and some people that prefer Target, but Target is a bit more expensive. And some would assume, well, everybody will go to Walmart because it's cheaper. Obviously, that's not the case, that's not what everybody's doing. So if you think about it in that way, there are many stores that are similar to each other, but they have different price points, and it just caters to different people. There will be customers out there that will find you and would like to book your services.
SPEAKER_00:So when you think about the customers that let's say you price your service too low, you're gonna attract a certain type of bargain shopper. And more often than not, they might have constant complaints, it might give you bad reviews, and you find yourself having to bend over backwards for a lower price audience where you could just price yourself at a premium target market and you might be able to serve those clients a lot easier.
SPEAKER_01:And so once we raised our prices, things changed for us. We had better clients, better margins, and you learn that all money isn't good money. And so that goes back to that thinking that you need to be priced on the lower side of things, essentially.
SPEAKER_00:Now, mistake number two, we try to serve every single person who came to our cleaning business. So we said yes to everyone, and we ignored a lot of red flags. And Junoka always tells me, like, she just said, all money is not good money. So there might be somebody who might not be a good fit for us, whether it's a client or a cleaner. That was a lot of mistakes we made earlier on, accepting cleaners who shouldn't have been in our business.
SPEAKER_01:Yeah, and I think that we, our dynamics is different in that way. At the beginning, I'm very hesitant about people, and he's more lenient to give them a try. But when people show you who they are, believe them. Okay, so we had to make a lot of mistakes along the way with just giving too much leniency. And then with the business, sometimes when you're just starting out, you are a bit more desperate as well. And so we try to teach our students and people to say, like, follow these things, don't necessarily, because then it just hurts your business in the end. That at the end of the day, you're being desperate, you're thinking, Well, I'm satisfying this or I'm doing this, it just hurts your business. So find the right people, don't ignore the red flags, don't serve everyone because everyone isn't for you, every customer is not for you, and that is totally fine.
SPEAKER_00:And some of those red flags with cleaners, whereas, for example, all of our cleaners need to have business liability insurance. So when we started, we would let people slide, like, oh yeah, we'll give you a few jobs here and there until you're able to get your own insurance. But if insurance is like$25,$50 a month, you need to have this insurance, just like car insurance. You have car insurance just in case you get into an accident, these cleaners should have this as well. So we were letting people slide. Some of them didn't have history, like let's say they were like, Well, I'm gonna borrow somebody else's car to go to the jobs. These are all red flags that we should have ignored earlier on. Or if they said, Well, I don't have any clients or previous customers that you could call as reference checks or background checks. So these are red flags that we ignored earlier on, and we hired them anyway.
SPEAKER_01:And they cost us time, money, and stress. Okay, it's just not worth it. I promise you, it's not worth it. And mistake number three is we waited too long to delegate. The biggest story that we have of delegation was we've ran our business from November 2017 to February 2022. That's five years. At some point, we did get VAs, but it was primarily us for the bigger things. What's gonna happen when we go on maternity leave, paternity leave? We gotta get somebody in place. And we trained our operations manager like on the phone hours. She's doing SOPs while we're just talking through it like that. And the month after, so March of 2022, became our biggest month in sales.
SPEAKER_00:And that month was like a$60,000 month.
SPEAKER_01:Yeah, became our biggest month in sales that we ever had in the business at the time by just putting somebody else in place and it not being all us. So at the beginning, I think when you're growing a business, maybe you don't have the finances and you're learning it and things like that, you don't delegate everything out. But over time, you should slowly start to delegate it because remember, we're running a business. We don't want it to be a second job. We want to have the freedom to do the things that we want to do that this business allows us to do. Absolutely.
SPEAKER_00:So reality is we thought that no one could do it as good as us, like many of you guys. Like, well, no one could pick up the phone as me, no one could do customer service as good as me, no one knows my clients as good as me, or my cleaners, or my business as good as me. In reality, like she said, you cannot scale doing everything yourself. So that was a big mistake we made waiting too long to delegate. You are on the phone for hours dealing with customer service. There was a Valentine's Day, vacations, vacations, do not it comes into the home. That's a mistake that we made. So do not wait too long to delegate your services. Now, here's what the business gave us we were able to pay off$114,000 in those 23 months. And over the last seven years, that business has generated us over three million dollars, right? We've done over 10,000 cleanings as well as never cleaning a home ourselves.
SPEAKER_01:And now we work about less than an hour on it. Um, you know, I have a meeting with our operations manager and our customer service representative just to get stats to figure out how things are going, what are we doing next? But less than an hour a week from this business now that we started eight years ago.
SPEAKER_00:Absolutely. So, by the way, if you want to see the exact strategies and what we use to build a remote cleaning business without cleaning any houses, click the first link in the description and watch our entire masterclass breaking it down. So click that link if you want to learn more. Now, the thing was building a cleaning business was one of the first businesses we built, but then that created a new problem for us, not a bad problem, but a new problem for us. Yeah. People kept asking, how the hell were you able to build a six-figure cleaning business without cleaning any houses?
SPEAKER_01:How do you do this? Can you teach me? And at the time, I think we at first we I don't want to say ignored it, but just didn't respond. We're like, okay, what do you really want to know? Until finally we made a decision that we would teach and show people what we're doing. At the time that we were talking about it, most people knew us for our debt freedom story. So we were like, I think more people want that because more people have debt, right? Not a lot of people are starting businesses, specifically cleaning businesses. That sounds too niche down, that sounds too particular, right? But people kept asking. And so we decided to start cleaning business university. We decided to help others do the thing that we did that we realized was changing our lives.
SPEAKER_00:And that became business number two. So we were at a wedding, and like I said, people like she said, people kept asking us about it. And Danielle Leslie, if you guys don't know, she's one of the biggest education creators in the space. And she said, Why are you guys not teaching this? Why are you not wanting to teach this? And we were like, Would people actually pay to learn how to build a remote cleaning business?
SPEAKER_01:And she's like, I think the people want to know that more than the debt payoff story.
SPEAKER_00:But you're like, Well, if you are helping people generate income, then they can use that income to pay off the debt. So you've done something most people can't do or have not doing that's extremely valuable. So we said, let's try it. So we started cleaning business university about five years ago, and we put together everything we learned our mistakes, our systems, our lessons, a step-by-step operation on how to start and scale your own businesses, and we added weekly coaching calls and accountability.
SPEAKER_01:So the funny thing about that is now, years later, that program is still the program, right? We've added on videos over time, but essentially the information is still the same because the cleaning business industry has been around for years. You know, you can't really change that. The information is still the same, and we still have students killing it, getting results throughout the time.
SPEAKER_00:Yeah, so we have students hitting$10,000 a month. We had our third million dollar student. Some people have scaled to six figures annually. We've had students who made over$100,000 in six or nine months.
SPEAKER_01:We have people that have quit their jobs, some people that paid off their home, some people that were able to buy a home and do all these things because of the cleanup business, because of an idea that we thought we didn't share and nobody cared about.
SPEAKER_00:Now, we've had over 2,000 students and they've gone through our program. They launched their businesses in 42 plus states, they've done 50,000 plus cleanings and they've generated over 21 million dollars. But we still have to go through criticism when it comes to the education space. Some people think it's a scam. They're like, well, how is this even possible? You guys made a million dollars outside your nine to five. This is a scam. And these are things that we gotta go through every single day.
SPEAKER_01:Which the way that's it's part of the course, it is what it is. Not everybody's gonna like what you're doing, or especially if they don't understand it or have never heard of it. It comes across as, hmm, how could these young people know, like my mother or grandmother has been doing this for years and that's not the case. She's been, you know, which I get it. But if you sit down and learn, or even listen to this podcast and learn a little bit more about it, you'll have an understanding of how it's ran. Just kind of a modernized way of doing things.
SPEAKER_00:If someone can't understand your success, they'll label it as fake, absolutely. So we focus on getting our students' results, right? That's ready to go. And that's a problem for me sometimes. Sometimes I see the comments on the ads, and like, oh, this is a scam. I'm like, wait, you didn't even learn anything about us, you didn't even click on the link, you didn't even go to the website, you didn't even Google us, you didn't find anything about us, and you just assume it's a scam because there's this quote that says scam means still confused about money. If you've seen somebody make a million dollars in a year, you might not believe that. You're like, oh, a million dollars in a year is possible. You see somebody make a million dollars in a week, you might say, huh, that doesn't seem real. But then you see somebody make a million dollars in a day, you might say, No way, that's a scam because you aren't aware of how money can actually work. There's another quote that I like is like, this is not like a get rich quick scheme, but it was like, well, working your entire life for a little bit of money is the real scheme, right? So if you're able to build something that helps people get results, then you're not gonna worry about the naysayers at the end of the day. So the lessons we learned from this number one, your struggles are your product, so everything you've overcome is valuable to someone else.
SPEAKER_01:And we thought that cleaning was too boring and niche down, and it absolutely isn't. Sometimes people just want to get to the point that you're at. It doesn't have to be the billion-dollar person or it doesn't have to be more than it is. People just want to get to where you're at. And being specific is exactly what made it work. Like talking specifically about the cleaning business is exactly what had people resonate. Because when we first started, we just we were naming our digital product six figure service-based business. That was the first thing that we said. And then after we're like, well, we only talk about the cleaning business in this course, let's talk about this. But can it be used in other um service-based businesses? Absolutely. And we have students that have gone on to do that as well. But just getting people to the place that you are at is more than enough, and it's something that you can monetize on as well.
SPEAKER_00:But we also realized information alone doesn't change your life, implementation does. So having a community, having the accountability, seeing others win, those are things that absolutely change your life, which is why we have a community now of over 200 plus students, seeing people win, seeing challenges, seeing lessons every single day, so that you're not feeling like you got to do this stuff by yourself. That's why most people lose because they're trying to build something in their closet by themselves that nobody can see until it makes a million dollars. And then they want to come out and show everybody. No, we've been sharing every single journey from the very beginning. So when you guys see us talk about a million dollar business, you're like, that's a scam. Well, go back to 2017 when we first started and first talked about it on our page. This is where we're able to share these journeys so proudly because we've gone through it, we've showed the ups, downs, lessons, and losses so that our community, you guys that are listening and watching this, can absolutely learn from.
SPEAKER_01:And with everything that you come up with, it becomes not a new problem, but a new thing that you have to solve for people, right? So we started the Clean and Business University, which is our digital product, and then we got further questions from students of what CRMs are you using now? AI is such a big word. How do I automate some of this? I don't have the time to manually do it. We manually did it because that's all that we knew. And AI wasn't, I won't say it was around, but it wasn't a big deal back in 2017 when we were doing this. People were asking what email I should find, and from that produced another business that we had, which would be business number three like how do I make things easier and scale at the same time? Which is our new business called Tidy Track, which we have a business partner in, and it is a SaaS, but you can explain what that is.
SPEAKER_00:Yeah, so Tidy Track is a software as a service, essentially. So we are helping people add automations and AI to their business. Now, I'm a lazy entrepreneur, and I admit that. And if you guys know me, you'd be like, Oh, he's very ambitious, he has a hustle mentality, he's always going to grind. But if I don't have to start something from zero by myself and learn from zero, I will not do it. That is a definition of a lazy entrepreneur. I don't want to start anything from zero on my own at this point. So I was talking to our current business partner, Damien, and he's been in the AI automation space now for over 20 years. And the good thing is that I'm talking to him about my problems and my struggles that we had that we figured out, but now our students are having, right? We're giving them pieces of things they have to put together like using five different software tools. And he's like, Wait, we could automate that and put it into one software. He's like, Why don't we just build something specifically for your students? Out of our struggle and you guys' struggle, our students became our software tidy truck. Now we're on track to try to sell this thing for a million dollars plus. But we aren't there just yet. You guys will see that once it happens. Now, building a software, that's a whole nother thing. We knew exactly what cleaning business owners needed, and we've been in business now for eight years. So we knew the struggles, we knew the challenges, and we knew exactly what our students wanted.
SPEAKER_01:Yeah, so we knew what we would want to add to it because we are doing the exact same thing. And we also used feedback from our students. We told them that we were launching this thing. What would you like to see in it? What would help to make your life easier? And so we automatically put in things like marketing emails and texts because sometimes you're like, I don't know what to write. How do I come up with what to say? I have no idea. We automatically was like, okay, let's build that in because that's a way that people can generate revenue by just sending emails and texts to people that you have on your list. Also, building a list. Some people were not building a list, and what I mean by that is the people that visit your website or the people that have inquired about your services but have not bought from you. Are you storing them somewhere? Are you keeping track of them somewhere?
SPEAKER_00:So we put a place for them to do that. And that's a mistake we made for our first two years is not marketing, re-marketing and retargeting to our list that we already had built up. So people are coming to your website, you're collecting the name, phone number, and email just like Target does, just like Amazon, just like Walmart, just like Sephora, just like Macy's, just like every company, every billion dollar company website that you visit.
SPEAKER_01:We'll give you 20% off if you give us your email and phone number.
SPEAKER_00:Why do you think they're collecting this data? So we had this data that was built up that we didn't use. Now we have over 10,000 leads in our database that we send out an email or text that could be an additional ten thousand dollars a month just from doing that one action. So we made sure that our students had access to this because that's something that we didn't do.
SPEAKER_01:We also added in um like a hiring funnel, which means like the hiring steps, we made it a bit more automated because hiring is the most difficult part of this business. Sometimes you get hundreds of applications and you just don't have the time to go through all of that. So within Tidy Track, we implemented something that allows you to kind of for it to automate and only the serious people get for you to see your eyeballs on and for you to interview. So that was another big thing because hiring is very time consuming. You're doing it after you're nine to five, you're doing it on lunch on weekends.
SPEAKER_00:We made sure to add that in as well. And the best part about that is that we used to use a bunch of Google Sheets and Google Docs. So if you had a hundred applicants, you gotta hit yes or no, yes or no, yes or no. But now Tidy Track allows you if somebody applies to your job ad, it's going to automatically see what they said yes to and what they said no to. And based on those qualifications that you got in your business, it's going to automatically remove them from the funnel if they're not a good fit. And if they are, they're gonna again then be able to schedule a call on your calendar. And the best part about that is that instead of you sitting there waiting for somebody to show up, tidy track is now going to text you when the person is on the line. So they're gonna say, Hey, are you still showing up for your for your interview? You're gonna say yes or no. Tidy Track is going to say, Okay, here's your interview time. If you show up to that call, it's going to connect you on your phone, on your mobile device that the person that you were supposed to interview is ready to go. So it should not sit in there wasting your entire Saturday, which is what we did. We used to waste entire Saturdays trying to wait for people to show up to these phone interviews when most of them were not. So now you're not juggling five different tools while you're trying to run your cleaning business. And we were able to now solve our own problems at scale, and we built it for us first. And we said, you know what, this is working. Now let's give it to our students.
SPEAKER_01:Right. We put everything in there that we felt was missing or that we felt would make our life easier. Um, as he mentioned, a lot of stuff is multiple platforms in one, and so putting it all together made it easier.
SPEAKER_00:And we already know that technology can replace the work that you're doing every single day. So AI and automation can handle all the robotic tasks. And you might be afraid to think about AI automation in that way. It's not going to take your job, it's supposed to make your life more efficient. So if you know you're doing the same task over and over and over again and it can't be outsourced, it needs to be automated until it could be outsourced. So think about it like that.
SPEAKER_01:And we began to share like our students' testimonials, like stories, and we had all these systems, but something else was not missing per se, because we did do what I'm gonna mention next first, our podcast in YouTube, but we realized that we need to talk about these things more, and our podcast and YouTube became our fourth business of how to scale and how to build trust with people because you get to hear us speak for more than 30 seconds, which is what Instagram and like TikTok is nowadays. You get more information, we get to answer some of the questions that you may have. So the podcast and YouTube is our fourth business, and you'd be like, Oh, is it a business? It absolutely is a business. The cameras that you're looking at us on, the lights, the energy, the time, the editing, everything, it is business for us, and we treat it as such. So people may find things about the cleaning business or just any businesses that we have out there or things that we discuss, and then come on YouTube and get a more in-depth understanding of it. And so YouTube and our podcast just has been a game changer for us for people like consuming our content in that way, especially the day and age that we live in.
SPEAKER_00:So if you think about social media, if you think about especially a YouTube platform, social media is a 24-7 salesperson. So anyone could go and watch our videos, and I'm gonna literally pull up a stat. Every piece of content continues to work for us forever.
SPEAKER_01:So people will find old episodes, which is the point of social media because it doesn't get erased, or unless we take it down. But anyway, um, people will find old episodes and then binge the rest, and then they eventually may join Cleaning Business University, or they may join Tidy Track, or they just may be locked into our world and become consumers of us with whatever else we may do in our lifetime, whatever else we may sell, right? So content can live on forever. As you said, it's a 24-hour salesperson. You can always find our information, you can always find the things that we've done, the students that we spoke to, and that's the point of us having like the podcast and YouTube. One, yes, we enjoy speaking. Um, but two, for people to consume the information and get access to the information that we provide.
SPEAKER_00:So if you go to our YouTube page, that is there, people have consumed 39,000 watch hours of us, which means that people are watching our stuff every single day. That is 1625 days. Now, we do sixteen hundred and twenty five days, so that means that. People have consumed literally about 4.5 years of us, and YouTube has only been around for it. We've been focused on it. Well, we've been doing it since 2017. Yes, we have. So that means that people have consumed four years of us. So imagine you taking four years of your life and actually consuming our content. That's really what it is. And it allows us to bring in leads every single day while we sleep. And it's not just the highlight reel, we're also showing the hard parts. We talked about pregnancy journey. We talked about life journey. We talked about losing jobs. We talked about gaining jobs. These are the things that allowed us to show people that we're figuring it out as we go along.
SPEAKER_01:And content is just a free marketing that never stops working, essentially. Because you put it up and it's up there, and you never know who will find it. Even if at the time you're like, I only got two views. You never know what video resonates with people. You never even know what they come back and find, what gem they take from your podcast or from the information that you're putting out. And the content promotes all of our businesses, one being our life. People just like lifestyle um content. Um, our cleaning business university, tidy track, our well, we don't really promote our cleaning business per se, but just us talking about that we own that. It helps us to showcase our student success story stories, our testimonials. And so when we do those, those go crazy and it builds our personal brand, as I said. We each would like to eventually do our own thing, and whatever that looks like, you guys were like, Oh, well, I do like to hear her speak or him speak based on just the content that we've put out.
SPEAKER_00:And it's also open up doors, we didn't even think about so sponsorship, speaking opportunities, partnerships. We've been flown out to Vegas multiple times and have been able to stay at hotels because people flew us out and have us speak on their shows, on their podcasts. We've been able to speak on stage in Atlanta at a conference in front of a thousand fifteen hundred people. We've been able to fly out to other places and build our brand and also share our story. We get people who were like, I would love to sponsor you guys, right? They give us content, they want to post on a podcast or the YouTube. So we've been able to do ex examples of us sharing our brand and our story just based on the content we share with you here. So it's brought us sponsorship speaking opportunities and multiple partnerships as well.
SPEAKER_01:And basically, each business has kind of led to the other business, right? Now, outside of the YouTube and podcast, because we did start that before we did like tidy track, but we do understand that content is commercials nowadays, like everyone is doing content. Big businesses, no, no matter how you think it looks, it's not as traditional as it once was, and everyone is doing content. It gives us credibility and a proven system as well, so that you guys can follow along, right? To see the journeys, to see the changes. We went from the cleaning business that we weren't sure of, we didn't know, but it absolutely changed our life. And people kept asking us about that. We were able to package our knowledge that then became Clean the Business University. Then we had Cleaning Business University where we're students are crushing it, doing big things, doing way better than us, which we love. And then questions came became from that like how do we continue to scale? How do we grow? We went to tidy track, um, which we have, you know, doing automations, doing AI, scaling, helping us to make things easier for ourselves to run our business more efficiently. So all three of these kind of businesses just wrap together, and that's something that we speak about when people talk about multiple streams of income or different businesses. It don't have to be two different like extremes, right? It can be all in the same ecosystem, just different branches of what you're doing.
SPEAKER_00:So this allowed us to create our social media as well. And we had the proof, we had the stories, and we had the community, and the content became the platform tying everything together so that everything we build from here on out doesn't have to start from zero. Remember, I said I'm a lazy entrepreneur, so if I could build tidy track from the software from our students that we've already used in our cleaning business, and then people find us online and they want to use it, we're not starting from zero as we build these things, and everything that we do amplifies other businesses as well, guys. So now if you're ready to start your own cleaning business and you want to know the exact step-by-step blueprint that we use to go from zero to seven figures, you can register for our free masterclass by clicking the first link below, and that will give you everything that you need. If you want to see how our students build a million dollar remote business, then watch this next video. But we appreciate you guys tapping in to the more than a side hustle podcast where we're helping people create more options, income, and influence outside their nine fives. Thank you. See you next time.