Are You Building Views Or Building Community

We celebrate hitting one million views on YouTube and get honest about what that milestone does and does not mean financially. We break down what actually makes YouTube worth it for entrepreneurs, and how to stay consistent without getting trapped by perfection, scripting, or burnout.
 
• the real timeline behind nine plus years of uploads and inconsistency 
• YouTube ad revenue versus indirect income from community and trust 
• why long-form content takes more work than people expect 
• the hidden cost of vlogs including editing time and production effort 
• thumbnails, titles, and choosing the strategy that fits your personality 
• perfectionism, comparison, and how “1% better” can slow you down 
• scripts versus outlines and how to stay direct without sounding fake 
• what a repeatable day-in-the-life format could look like for busy parents 
• setting boundaries on topics so you do not invite unwanted debate 

you guys let us know. Let us know what you got. 

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Transcript

One Million Views Reality Check

SPEAKER_00 0:01

We just hit a million views on YouTube.

unknown 0:05

Congratulations.

SPEAKER_00 0:07

She even realized we was doing a YouTube video. This is gonna be a YouTube video, so we just What is that? That's the that's the ASMR.

SPEAKER_01 0:15

Oh, is this a roadbutt? No, this is DJI. DJI. Black people just be calling it GGI out of nowhere.

SPEAKER_00 0:21

DJ I. They definitely do. Where do we get the G from? You gotta ask everybody. So we just hit a million of views on YouTube.

SPEAKER_01 0:30

We've been on YouTube since what? 20 January 2017. So eight years. Wait, no. What year is this?

SPEAKER_00 0:40

No, it's not 2017. 18, 19, 20, 21, 22, 2024, 25.

SPEAKER_01 0:45

Just do the numbers. That's eight. Just do the number. Seven to seven. Nine said eight years. Eight and a half years. No? It would be nine years. We did it in January. So technically 2027, January would be 10 years. So it's nine and a half years, not eight. Well, we were home up at January. We weren't uploading. We started it January 2027, 2017. We did? We could go, you could go back and look. I don't know for sure. I thought this was your video.

SPEAKER_00 1:15

So we just hit your videos. We're still talking about we just hit one million views on YouTube, which is crazy because we've made one million dollars multiple times over before we hit a million views. And we're gonna talk about.

SPEAKER_01 1:30

I'm just seeing the clip that you posted. So I'm looking at the clip that you're gonna. Oh, it just says eight years ago. Oh, that's where you got the eight from. Because I don't know if it was 20. I thought it was 20.

SPEAKER_00 1:39

So we're gonna we we're gonna we're gonna do an impromptu video. We're gonna go over some things we learned. You're gonna be, I ain't learned nothing, right? You always say that. Yeah, because I got nothing to share, I got nothing to learn.

unknown 1:49

Okay.

SPEAKER_00 1:50

Because you put you was the YouTube person. You was the person that was like, we gotta have a YouTube channel.

SPEAKER_01 1:54

Because the girls make it clear. The girls that YouTube is where you build community, where you build super fans, and where you actually get a coin. I mean, now they say Facebook pays you well as well. But that was like the

YouTube Money Versus Real Money

SPEAKER_01 2:06

three things that the influencers that I follow that are on YouTube talk about.

SPEAKER_00 2:10

We've never made a coin from YouTube. We don't make no.

SPEAKER_01 2:13

Yes, we have like $90.

SPEAKER_00 2:15

We gotta, alright.

SPEAKER_01 2:16

So I wonder what's the total amount. Could you find that? The total amount that we've made, because you have to hit, so in order to start making money, I don't if you don't know, you gotta have what at least a thousand subscribers and ten thousand watch hours.

SPEAKER_00 2:28

4,000 watch hours. 4,000 watch hours, and they actually just changed the 8,000. So the internet's going crazy right now.

SPEAKER_01 2:34

Right. So you have to hit a minimum before you start getting paid. Now I don't know when we actually hit that. Probably in the last five years out of the last nine and a half, um, we hit that. It wasn't forever. So that was one point. But we probably made in total $500 if that.

SPEAKER_00 2:49

So lesson number one, don't start YouTube if your goal is to get paid today. The thing is what you're gonna say, everybody get paid today?

SPEAKER_01 2:59

No, no, no. The thing is, if you never really know what would make you take off. Like, you don't know that your content is reposed.

SPEAKER_00 3:06

We've made $3,400 since 2017. 30, I don't know if you can see that. $3,400. Look at that. And our top videos paid us about $700 over the course of time. So yeah, we didn't make bangs. If your goal is to replace your income, you're like, I'm gonna start a YouTube channel, don't do it.

SPEAKER_01 3:28

Well, I think the other side of it is that YouTube long form is a good thing.

Why Long Form Feels So Hard

SPEAKER_00 3:32

Lesson number one.

SPEAKER_01 3:33

Long form content is a lot. Like I know when I did a video by myself, and I was like, oh, that was only eight minutes. I'm thinking I've been talking for 30 minutes. So I guess it depends on what your topic is, what you do, those type of things. It's a lot though. Long form form content is not as quick and easy. The editing, the lighting, all if you're into all those things, it's a lot more that goes into it. Especially if you do a vlog. Remember, we've done travel vlogs, and I didn't edit it myself, we have to pay for that.

SPEAKER_00 3:59

Vlogs are and the thing about vlogs is we have a vlog that we did that was that was edited, we never even posted it.

SPEAKER_01 4:05

Yes, we did.

SPEAKER_00 4:06

Which one was that? We did one in Panama.

SPEAKER_01 4:09

One in Spain.

SPEAKER_00 4:10

We did one in Spain.

SPEAKER_01 4:11

Did we do a Panama one?

SPEAKER_00 4:12

We did one in Panama. That means we didn't post it.

SPEAKER_01 4:14

Maybe we didn't post it.

SPEAKER_00 4:15

We did one in Africa.

SPEAKER_01 4:16

No, no, no. I recorded that. I didn't put it, I didn't make it a vlog though. I never put the pieces together. I just recorded.

SPEAKER_00 4:23

Yeah, so it was supposed to be a vlog and it never it never turned into a vlog.

SPEAKER_01 4:26

Yeah, but you said we made one and then posted. It's two different things. There's no way I'm spending hours editing and I'm not posting. That's one thing

Vlogs Cost More Than You Think

SPEAKER_01 4:32

for sure.

SPEAKER_00 4:32

Don't do vlogs is lesson number two. If you trying to because the thing about the thing that I've realized about YouTube, and I've been in this space now for eight years, so I got some I got some authority here. Showing up like this is a lot easier than the thumbnails, the the titles, the headlines. And yes, there is necessary. It is necessary. It is a it is a necessary evil to have all of that stuff because if someone doesn't know you and you wanna have you wanna have something that stands out, they gotta like it. They gotta they gotta see the thumbnail, find interest in that, and then they gotta click the thumbnail based on the title.

SPEAKER_01 5:08

But then there are some pages that can succeed just like that. Like without the thumbnail, without anything. There are some pages.

SPEAKER_00 5:14

This ain't gonna have a thumbnail. It's just gonna say one million views on it. This is gonna be the thumbnail right here. Take a picture. Cheese. Alright, so that's gonna be the thumbnail right there. So we're gonna use that. We're gonna see how it does.

SPEAKER_01 5:25

So the thing about social media and the advice you get is that it's different ways to skin a cat. That's what I say. People will say one thing, another somebody else comes and say, no, don't do that. You gotta do what works for you. Whatever is easier for you to get the content or information out, then do that. Start somewhere. It's better than you doing nothing, right? Like, I was watching this video on TikTok, and somebody was like, Sometimes you guys say that you couldn't, they were talking about the gym. Like you couldn't make it to the gym because you had to cut your workout short. She's like, So cut your workout short, right? Like it you usually do

Thumbnails Titles And Doing What Works

SPEAKER_01 5:56

an hour, but you only could do 30 minutes. Just do 30 minutes. It's better than not going at all. So it's the same type of content. It's better to just at least put something out there versus gotta do this, gotta do that. But I think also we see this with our students, living in the day and age that we live in, we have so much information that we just get stuck in that. We get stuck in like I gotta have this, I gotta do my transformations, the lighting, the this, the that. So I get it. I I fall into the same thing too.

SPEAKER_00 6:22

So you fall into the comparison trap. Comparison is a thief of joy.

SPEAKER_01 6:25

If you comparison and then just knowledge, like you have so much information that you think that like the more I have, the better conversation.

SPEAKER_00 6:32

The more I the more information I have, the more better decision I'm gonna be.

SPEAKER_01 6:35

Right.

SPEAKER_00 6:36

But that's actually the opposite.

SPEAKER_01 6:37

Sometimes because the way that you show up is different. The way that you the way that we would show up maybe years ago is different than the way that we show up now, the things that we say. Sometimes it's like people can't be as authentic. I see this with the girlies, influencers, once again. Like people say, you guys, meaning us that consume them, we run them away because everybody's so authentic, so open, so regular when they come on, and then people just like nitpick a dog, and so you just you kind of reserve back. So same thing. If we would show up differently years ago, now we're like, where's our lighting? Where's the how's the clarity on this? Before we was looking down at something with a dog in the middle.

SPEAKER_00 7:14

Well, look at some of our videos from 2017. Our dog was literally on the table with us, and we had the phone propped down here.

SPEAKER_01 7:22

Maybe it was sideways. It's like the information is still the same, don't get me wrong. But you were not as in your head, you're quicker to do it before. And that's just the reality of it. And I get it. The expectation is that you get better, right? You don't want the actor that came around 15 years ago, why are you still acting the same way? Like, why are you still singing the same way? You should be training to get 1% better every day. Yeah, you should be getting better. I understand that part of it, but if it's stopping you from even reaching the goal, then you gotta you gotta fight past some things. You just gotta do it, essentially.

SPEAKER_00 7:53

So showing up as your authentic self, then what's

Perfectionism Comparison And 1% Better

SPEAKER_00 7:58

the other one you just said?

unknown 7:59

I don't know.

SPEAKER_00 8:00

It was just getting 1% better. So an example of getting 1% better is what like this right here might be. I don't want to say it's getting better, but we just showed up. It's like we're gonna put the camera up and we got our lights here, right? We got huge lights, we got this, we got our table, we got our our microphones down here that we could sit here and show. Okay, get this microphone out here. We got our we got our backdrop, we got the the M50 cameras in there.

SPEAKER_01 8:24

The entire room is dedicated to content. Let's be clear.

SPEAKER_00 8:27

Yeah, so we've gotten we've gotten 1% better, but also getting 1% better also kind of took us back from doing content some a lot of times.

SPEAKER_01 8:35

Absolutely. I think part of it was when you had got into the space of scripting.

SPEAKER_00 8:40

Information.

SPEAKER_01 8:41

Right, and so people will tell you you should script. And I think it once again, it really depends on who you are. I find when it comes to vlogs, there's some people like I I can't follow a script, I just say it. Yeah. I'm like, I gotta follow a script because I feel like I'm gonna be rambling.

SPEAKER_00 8:53

So I gave you I started giving you scripts.

SPEAKER_01 8:57

And I'm like, I don't really like the scripts. Like for the YouTubes that we do, I'm like, I need to know the topic, yes. And there can be some notes, but for me, it's a bit harder, doesn't feel as authentic for me to kind of just be going off of a script, even if it's the same information, it could be the same information being the same. I'm not saying that it's not, but people just operate differently, I would say, when it comes to it. So yeah, the scripting part makes it difficult for me because then we're like, do we have a topic? Yeah, do we script it? Do we research it? Do we do all the things?

SPEAKER_00 9:27

And it's like, before we do all that, information the more information you have, the more likely you're not gonna implement. So the script for me is like it allowed me to be more direct with certain topics. Like when we're talking about specific cleaning business topics, it's like they come to the page, they want the information like this, yeah, and that's how I give the information like this. But if I go for the tangent, people start getting off the video, they start clicking off, it's not as valuable. So we have it where ain't for everybody. Every video is not for everybody.

Scripts Outlines And Staying Authentic

SPEAKER_00 9:56

So we have it where some videos might be scripted, like some of my videos might be scripted like this, and other ones might just be outlines. Again, you gotta choose what works for you. It might just be here's a topic, here's 10 subtopics of that, and then you just go off of your information alone. So you gotta decide how you're gonna show up from that aspect.

SPEAKER_01 10:13

Right.

SPEAKER_00 10:14

Now, the other question I want to ask you about YouTube is where would you like to see our YouTube go?

SPEAKER_01 10:19

Are you asking me or that?

SPEAKER_00 10:20

You. Where would you like to see our YouTube go? I think it's talking about it. We've we've made, and now our most viral video got 20,000 plus views.

SPEAKER_01 10:29

What was that one about?

SPEAKER_00 10:30

That was about 10 sources of income. Okay, minus that was a completely off the topic. Didn't expect that, didn't expect it, and there was no rhyme or reason. We just talked about our 10 sources of income. People are nosy. You guys know we got the YouTube, we got the we got the content, we got the cleaning business, we got the education business, we got the software business. If you want any of these

Viral Videos And Indirect YouTube Sales

SPEAKER_00 10:52

things, everything will be linked below. We also show you how to start a YouTube channel. But we make no money from YouTube at this time. We've made, and oh, let me actually let me let me clarify that.

SPEAKER_01 11:02

We've asked the question, you didn't get the answer. Did you want the answer?

SPEAKER_00 11:08

You forgot your question. You don't even know you've got to be. But I want to be very clear. We've made money from YouTube, but not on the platform. So, for example, I just did a sales call with somebody.

SPEAKER_01 11:19

Oh, true, okay.

SPEAKER_00 11:19

And she's like, I've been following you guys and watching your story on YouTube for years now. And she's paid us thousands of dollars. Yes, indirectly. That was indirectly correlated to YouTube.

SPEAKER_01 11:29

Building community. That's what I'm saying. People really get to know more of you who you are from the long form. The short form is just like, it gets the follow, maybe, but it's hard to build up. And I think that's why those other platforms started allowing longer times, like for you to be on, like, I've been seeing 13 five-minute videos, like long videos on TikTok and Instagram and stuff like that, because they I think they understand that's how you build your community. You probably get the follow from the shorter things, but this is what YouTube allows, and people could binge it. Just because you're not a binger or you don't watch long form, there's other people. I don't watch long form. Yeah, you don't watch long form.

SPEAKER_00 12:02

I watch educational long form, like step by step on how to do something, but most of the time I don't even implement it.

SPEAKER_01 12:08

I don't watch I actually don't watch long form either, but so I was gonna ask you, how do you want to show up in YouTube?

Long Form Community Versus Short Form

SPEAKER_01 12:14

Like what's showing up on YouTube What does that look like for you? For me, I think showing up on YouTube takes I automatically think of a vlog style.

SPEAKER_00 12:24

And I had actually Which is the hardest style to create the hardest start to be.

SPEAKER_01 12:28

And I'm like, do we know a lot of um parents or mothers that post weekly vlogs? A few people told me some some people, but it was like a few of the same names. Because I feel like that's it's a taxing, it's a lot of time. So to add that in makes it more harder. Because then how else am I showing up on YouTube just talking? Which the other side of it, I find that people, and maybe just the people that I follow, generally when they're on here, and I don't really watch it, but I've seen clips, they're doing things. So maybe they're cooking, maybe they're doing makeup, maybe they're doing shopping, maybe they're they're doing things while they're talking versus just sitting down and talking, which I think you can sit down and talk sometimes, but I feel like that's kind of boring. Like I don't just want to sit and talk all the time, but I don't necessarily cook. Um, when it comes to shopping, very specific. If I need something, I'll go. It's not like I'm shopping all the time. And so I feel like it's not that I have a boring life, but it's very the same thing all the time.

SPEAKER_00 13:28

Is that a bad thing? That should be able to create some consistency for you to create content.

SPEAKER_01 13:32

Yeah, but then it's like, okay, I'm doing my my form of doing things is me sitting at my desk.

Finding A Repeatable Vlog Routine

SPEAKER_00 13:38

That could be it.

SPEAKER_01 13:40

So you have to find- So you have to what they say is put out content that you enjoy watching, right? I really don't want to see somebody just sitting at their desk, personally.

SPEAKER_00 13:48

So what do you enjoy watching?

SPEAKER_01 13:50

I like watching the girls dilly-dally. I like seeing I like seeing them do things. I enjoy that type of stuff.

SPEAKER_00 13:55

But what's an example of that? You don't you said you don't cook.

SPEAKER_01 13:58

Yeah, but I enjoy watching them do I enjoy people moving around while they do their vlog. And that's kind of what stumps me is if I'm having a standard day, which is 90% of my life, I'm not moving around much. Let's be honest. I get up, get the kids ready, go to the gym, and I'm downstairs in my office. That's kind of my day.

SPEAKER_00 14:15

I think the problem is you don't you think that your day is boring, but if you just take let's just use today as an example. Whenever you guys watch this, wake up, get the kids ready. Wake up, get the kids ready. We you went to the gym. That's part of content right there. You go into the gym, you sitting in the car, you talking about your workout, you coming home, you putting your makeup on, you getting dressed, you getting ready, you having these meetings. What meetings are you having as a business owner? This is these are things that you think is boring, but people are on our page for this. You getting ready for your day as a business owner, as a mom, you drop the kids off, you also have an actual business that you run. You've had multiple business calls around multiple different people. We had ads content, ads conversations, we had marketing conversations, we had emails conversations, we had a conversation with our operation manager. Yes, you were sitting at a desk, but these are all different meetings, all different types, all different angles. And then now we're sitting here filming content. This is another angle of a conversation we could be having. After this, we're going to pick up the kids, and then after that, you're doing a live webinar, which could be a five-minute of you getting ready for the webinar. Then after the webinar, putting the kids down, going to bed, sitting on the couch before we go to bed. I just gave you an entire day of content.

SPEAKER_01 15:27

Percentage of it. That happens maybe once a week, if that. My standard day, my 90% of my days are not this extensive. Right or wrong?

SPEAKER_00 15:38

I think you're wrong again. The only difference is our Thursdays.

SPEAKER_01 15:42

No makeup.

SPEAKER_00 15:43

Let me explain.

SPEAKER_01 15:44

No webinar, generally. No makeup, no webinar. How many?

SPEAKER_00 15:46

Hold on, hold on. Let's stop right there. How many webinars you do a week right now? One or two. Two two that could be two times out of the week you have that cicaneous. How many days a week are you having multiple meetings with multiple different people, multiple different teams?

SPEAKER_01 15:59

Three times a week.

SPEAKER_00 16:01

That's three days right there. How many times are you going to the gym?

SPEAKER_01 16:03

Yeah, but you have to think. I go to the gym five days a week.

SPEAKER_00 16:05

So I the common denominator was at least three days you could be doing it, might be the same format, but you have a repeatable format.

SPEAKER_01 16:12

Then you have to talk about something. It's like I don't got something to talk about all the time either. Then you have to be talking during your vlog. It's not just looking at you. Listen, I could say here's more to it.

SPEAKER_00 16:21

I can sit here and give her.

SPEAKER_01 16:32

I don't have the long form. Long form is 10 minutes plus. Now, do I get that with short form generally? Sometimes, because when I'm getting a vlog down, it could be 34 minutes of information that I get down to two minutes. But yeah, it's just a it's just something that I have to get out of my head and try and do. But I also don't want to force it. So I thought of one time to do a week-long vlog. To me, that makes a bit more sense. It provides a bit more content to do a week versus thinking just of a day. Because a lot more is happening during my week than one day.

SPEAKER_00 17:05

My challenge with the week is now you gotta remember to record specific parts of your day. My thing is how do we show up the easiest way? That's the most repeatable format. I'm a systems guy, and that's the way I think. Everything ain't easy. It could be. You're overcomplicating this entire thing.

SPEAKER_01 17:20

It's not overcomplicated. I'm in the space. You're in a different space. No, we're both in social media. She's in the space.

SPEAKER_00 17:27

She's in a space, but she hasn't posted a video on YouTube. And can you be in a space if you're not if you're not really- I did post a video on YouTube. What's the last video you posted on YouTube?

SPEAKER_01 17:34

I don't know, you gotta look back. I definitely posted a video, and the last video we had was both of us. What are you talking about? So I'm in the social media space.

SPEAKER_00 17:43

So YouTube. We've been here now for eight years,

What We Share And What We Keep Private

SPEAKER_00 17:46

and we we gotta go through these nine years. Nine and a half years. Oh no, I was just laughing. And we go through these seasons where we're heavily consistent and then we fall off. And then it's like one video a month and one video every two weeks. Again, going back to repeatable format, things that we enjoy doing, things we enjoy talking about. How do we do that? That's what I'm trying to figure out. Like this right here, I enjoy this.

SPEAKER_01 18:11

I don't ever want to bring to social media. We have that conversation a lot.

SPEAKER_00 18:14

Oh, there's a lot of conversations.

SPEAKER_01 18:15

A lot of times you'd be like, oh, we can talk about this. I said, absolutely not.

SPEAKER_00 18:18

There's some conversations that are happening in the space right now that I would love to bring to social media that it's like you don't want to bring the energy into your world.

SPEAKER_01 18:25

You have to be mindful of you don't have to talk about everything to social media. That's I'm very big on that.

SPEAKER_00 18:31

So I vent to her about these things. He was like, Yeah, we can't talk about that on YouTube. And it's not anything bad. It's just like, yes, social media.

SPEAKER_01 18:38

It's like, eh. I feel like when you're putting stuff out, and not everybody may think about it. You inviting conversation? You're inviting conversations. And so you do.

SPEAKER_00 18:45

Isn't that the whole point of social media?

SPEAKER_01 18:47

Right. And I don't want, and I'm not inviting it. You're not inviting that type of conversation. Conversation, I'm not inviting it. If I'm giving my point to it, whatever I bring to social media, then I want opinion, I want discussion, I want back and forth. So if I don't want it and I don't want to be, then I just don't bring it. That's just how I think about it.

SPEAKER_00 19:02

Like, for an example, somebody just asked us to do a video on um like being single and then how do you prepare for marriage? And I'm like, we don't talk about singles because our situation is a little bit unique. We knew each other growing up, we've been together.

SPEAKER_01 19:15

But even if we could talk about singles, but then singles don't want to hear from them. Like, you don't know because you married.

SPEAKER_00 19:20

But there's people that would say the way that I got married. Yeah.

SPEAKER_01 19:23

So we had to get this up.

SPEAKER_00 19:25

And it's like every time I talk about singles on social media. As soon as I put my hand in that pot and I put my hand on that stove, I get burnt every there's not a time I have it going viral. Every time. Because I don't say nothing. Every time I just put my hand on that stove, I'm like, let me just see if it's warm.

SPEAKER_01 19:46

I don't get involved.

SPEAKER_00 19:47

So certain conversations we keep over social media, right? We stick to the business, the family relationship, entrepreneurship, family. And then certain aspects of that we keep off as

Your Ideas For Our YouTube

SPEAKER_00 19:56

well. So, how do we show up in a more fun way, more consistent, but in also more easily repeatable format? So, you guys let us know. Let us know what you got. We're celebrating one million views on YouTube, and we'll see where it goes.

SPEAKER_01 20:09

Two million more.

SPEAKER_00 20:11

Peace. Bye.