{"version":"1.0.0","segments":[{"startTime":4.379,"endTime":5.755,"body":"Welcome to Reimagined"},{"startTime":5.755,"endTime":9.384,"body":"Mobility podcast here with Meghan Cottam"},{"startTime":9.551,"endTime":12.554,"body":"software developer for"},{"startTime":12.637,"endTime":14.556,"body":"mobility technologies."},{"startTime":14.556,"endTime":15.724,"body":"Thanks for joining me, Meghan."},{"startTime":15.724,"endTime":17.267,"body":"Yeah, thanks for having me."},{"startTime":17.267,"endTime":20.603,"body":"It's your first podcast"},{"startTime":17.267,"endTime":20.603,"body":"I just found out so it is."},{"startTime":20.687,"endTime":23.69,"body":"I have to blast you over the next"},{"startTime":20.687,"endTime":23.69,"body":"20-25 minutes"},{"startTime":24.149,"endTime":26.818,"body":"and maybe just start out with you."},{"startTime":26.818,"endTime":29.946,"body":"Started with us in the ADAS"},{"startTime":26.818,"endTime":29.946,"body":"space, software development for ADAS"},{"startTime":29.946,"endTime":32.949,"body":"space tremendously growing field."},{"startTime":33.199,"endTime":35.41,"body":"Why eight outs and why software?"},{"startTime":35.41,"endTime":38.288,"body":"Why did you ever choose"},{"startTime":35.41,"endTime":38.288,"body":"software engineering?"},{"startTime":38.288,"endTime":41.583,"body":"Why did you ever choose ADAS as an area"},{"startTime":38.288,"endTime":41.583,"body":"that interests you?"},{"startTime":42.125,"endTime":44.377,"body":"Maybe give us a perspective there. Yeah."},{"startTime":44.377,"endTime":49.257,"body":"So I actually started in test"},{"startTime":44.377,"endTime":49.257,"body":"and development for for ADAS."},{"startTime":49.466,"endTime":54.262,"body":"So I helped with validating"},{"startTime":54.637,"endTime":57.474,"body":"the production vehicles or before"},{"startTime":57.474,"endTime":62.02,"body":"production and making sure the software"},{"startTime":57.474,"endTime":62.02,"body":"and calibration"},{"startTime":62.02,"endTime":67.15,"body":"was was good for production"},{"startTime":62.02,"endTime":67.15,"body":"and also helped to develop."},{"startTime":67.15,"endTime":71.946,"body":"And like define the operating parameters"},{"startTime":71.946,"endTime":76.659,"body":"for upcoming ADAS"},{"startTime":71.946,"endTime":76.659,"body":"features and, and stuff like that. So"},{"startTime":78.953,"endTime":81.706,"body":"yeah, you know most people don't"},{"startTime":81.706,"endTime":84.876,"body":"that buy new cars don't really know"},{"startTime":84.876,"endTime":89.672,"body":"how the ADAS systems work or haven't"},{"startTime":84.876,"endTime":89.672,"body":"had experience with them before."},{"startTime":89.714,"endTime":92.675,"body":"So it's really important to"},{"startTime":94.177,"endTime":97.18,"body":"design them and calibrate them so that"},{"startTime":97.514,"endTime":100.558,"body":"they're intuitive, robust, smooth,"},{"startTime":100.934,"endTime":104.229,"body":"you know, things"},{"startTime":100.934,"endTime":104.229,"body":"that give the drivers confidence and"},{"startTime":105.48,"endTime":109.025,"body":"and want them to leave the features on"},{"startTime":109.025,"endTime":112.737,"body":"and disengage, disengage them"},{"startTime":109.025,"endTime":112.737,"body":"because they're too"},{"startTime":114.364,"endTime":118.118,"body":"maybe too annoying or to too aggressive."},{"startTime":118.159,"endTime":122.872,"body":"So yeah, I worked doing that"},{"startTime":118.159,"endTime":122.872,"body":"and defining the expectations"},{"startTime":122.872,"endTime":126.376,"body":"for those features"},{"startTime":122.872,"endTime":126.376,"body":"and would work with controllers, engineers"},{"startTime":126.376,"endTime":130.964,"body":"and design engineers"},{"startTime":126.376,"endTime":130.964,"body":"on how to meet those expectations."},{"startTime":130.964,"endTime":135.218,"body":"And so working in that a couple of years,"},{"startTime":130.964,"endTime":135.218,"body":"I wanted to pivot"},{"startTime":135.218,"endTime":138.221,"body":"and kind of get on the other side of that"},{"startTime":138.638,"endTime":140.14,"body":"development. So to the at the"},{"startTime":141.307,"endTime":143.476,"body":"controls, the zones."},{"startTime":143.476,"endTime":145.603,"body":"Yeah. So that's kind of what got me here."},{"startTime":145.603,"endTime":149.107,"body":"I had a lot of experience"},{"startTime":145.603,"endTime":149.107,"body":"behind the wheel with ADAS and"},{"startTime":150.4,"endTime":152.277,"body":"had an expectation of how it would behave."},{"startTime":152.277,"endTime":154.445,"body":"So I had that background and came here"},{"startTime":154.445,"endTime":157.949,"body":"to start designing controls"},{"startTime":154.445,"endTime":157.949,"body":"and working on that."},{"startTime":158.491,"endTime":161.244,"body":"So what you described"},{"startTime":158.491,"endTime":161.244,"body":"before about features"},{"startTime":161.244,"endTime":163.997,"body":"people are not comfortable,"},{"startTime":161.244,"endTime":163.997,"body":"they don't know it."},{"startTime":163.997,"endTime":167.167,"body":"They may not perform perfect,"},{"startTime":163.997,"endTime":167.167,"body":"or at least to"},{"startTime":167.834,"endTime":171.254,"body":"somebody's personal expectations"},{"startTime":167.834,"endTime":171.254,"body":"or they turn it off."},{"startTime":171.254,"endTime":172.714,"body":"I mean, you described my wife."},{"startTime":172.714,"endTime":174.591,"body":"That's exactly what she does."},{"startTime":174.591,"endTime":176.801,"body":"I do like the adaptive cruise."},{"startTime":174.591,"endTime":176.801,"body":"I don't like this."},{"startTime":176.801,"endTime":177.51,"body":"I don't like that."},{"startTime":177.51,"endTime":179.47,"body":"Just turn it off and I."},{"startTime":179.47,"endTime":181.139,"body":"I turn everything on I can."},{"startTime":181.139,"endTime":184.142,"body":"And your hands off"},{"startTime":181.139,"endTime":184.142,"body":"want to see how it works at times"},{"startTime":184.559,"endTime":187.228,"body":"and then put the hands back"},{"startTime":184.559,"endTime":187.228,"body":"on, you know, cover my eyes."},{"startTime":187.228,"endTime":191.858,"body":"If I have a driver monitoring system"},{"startTime":187.228,"endTime":191.858,"body":"to see how fast is it to pick these like,"},{"startTime":191.858,"endTime":193.234,"body":"you got to stop this, you got to do this."},{"startTime":193.234,"endTime":196.571,"body":"So maybe you go back to that"},{"startTime":193.234,"endTime":196.571,"body":"a little bit for a moment."},{"startTime":197.155,"endTime":201.743,"body":"How far do you think we have to get still"},{"startTime":202.535,"endTime":205.33,"body":"that really more people"},{"startTime":205.33,"endTime":208.333,"body":"even even again,"},{"startTime":205.33,"endTime":208.333,"body":"somebody like my wife who's driving,"},{"startTime":208.458,"endTime":211.628,"body":"usually more modern vehicles"},{"startTime":208.458,"endTime":211.628,"body":"that has some of those features in it,"},{"startTime":211.628,"endTime":214.631,"body":"but still always seems to turn them off."},{"startTime":215.59,"endTime":218.092,"body":"How much"},{"startTime":215.59,"endTime":218.092,"body":"further do we have to go as an industry"},{"startTime":218.092,"endTime":222.722,"body":"to really get to a point"},{"startTime":218.092,"endTime":222.722,"body":"where it's not a question anymore about"},{"startTime":223.806,"endTime":225.934,"body":"turning it off, it's a question about why?"},{"startTime":225.934,"endTime":228.228,"body":"Why not turn it on? Right?"},{"startTime":228.228,"endTime":229.687,"body":"You know what I'm saying? Yeah."},{"startTime":229.687,"endTime":232.774,"body":"Where do you see with"},{"startTime":229.687,"endTime":232.774,"body":"your background are both again in helping"},{"startTime":232.774,"endTime":237.07,"body":"define and make people more comfortable"},{"startTime":232.774,"endTime":237.07,"body":"with these things."},{"startTime":237.07,"endTime":238.947,"body":"And now also on the software"},{"startTime":237.07,"endTime":238.947,"body":"development side,"},{"startTime":238.947,"endTime":242.7,"body":"you have somewhat of a unique perspective,"},{"startTime":238.947,"endTime":242.7,"body":"in my opinion, from both ends."},{"startTime":243.034,"endTime":246.788,"body":"What do you think we still have to go"},{"startTime":243.034,"endTime":246.788,"body":"or how far do we still have to go to"},{"startTime":247.747,"endTime":249.332,"body":"to to get that confidence?"},{"startTime":249.332,"endTime":251.501,"body":"And maybe it's"},{"startTime":249.332,"endTime":251.501,"body":"just a matter of it's just time."},{"startTime":251.501,"endTime":252.961,"body":"Just people need to get used to it."},{"startTime":252.961,"endTime":257.131,"body":"It's not a matter of the technology"},{"startTime":252.961,"endTime":257.131,"body":"getting better or more reliable or,"},{"startTime":257.548,"endTime":261.636,"body":"you know, instead of 99%,"},{"startTime":257.548,"endTime":261.636,"body":"it works 99% of the time it has to work."},{"startTime":261.636,"endTime":264.222,"body":"99.99999%."},{"startTime":264.222,"endTime":267.225,"body":"But share a little bit your perspective,"},{"startTime":264.222,"endTime":267.225,"body":"how you see it personally."},{"startTime":267.558,"endTime":268.977,"body":"Yeah, you know, I think"},{"startTime":270.853,"endTime":271.771,"body":"one of the biggest"},{"startTime":271.771,"endTime":274.774,"body":"things that I that I've seen is"},{"startTime":274.983,"endTime":277.986,"body":"people need to know, understand"},{"startTime":274.983,"endTime":277.986,"body":"how it works."},{"startTime":278.111,"endTime":282.532,"body":"And so I think the big gap there is"},{"startTime":278.111,"endTime":282.532,"body":"it might work well or under the right"},{"startTime":282.615,"endTime":286.953,"body":"conditions or it's meeting,"},{"startTime":282.615,"endTime":286.953,"body":"you know, the design parameters."},{"startTime":286.953,"endTime":290.331,"body":"It was it was meant to"},{"startTime":286.953,"endTime":290.331,"body":"but people don't know what it's"},{"startTime":291.582,"endTime":292.959,"body":"what to expect from it."},{"startTime":292.959,"endTime":295.211,"body":"They don't know"},{"startTime":295.211,"endTime":298.84,"body":"like the conditions in which, for example,"},{"startTime":295.211,"endTime":298.84,"body":"AEB should be working."},{"startTime":298.84,"endTime":302.427,"body":"You know, I would get"},{"startTime":298.84,"endTime":302.427,"body":"I would read customer feedback sometimes"},{"startTime":302.427,"endTime":306.431,"body":"and they'd say, I try to run into a wall"},{"startTime":302.427,"endTime":306.431,"body":"and it and it didn't stop serious."},{"startTime":306.431,"endTime":306.764,"body":"Yeah."},{"startTime":306.764,"endTime":309.976,"body":"And I like I had to hit the brakes"},{"startTime":306.764,"endTime":309.976,"body":"and, you know, that's not what it was."},{"startTime":309.976,"endTime":312.854,"body":"It was designed for. So"},{"startTime":312.854,"endTime":314.397,"body":"we're looking for"},{"startTime":315.481,"endTime":316.19,"body":"classified"},{"startTime":316.19,"endTime":319.319,"body":"objects for vehicles or pedestrians"},{"startTime":316.19,"endTime":319.319,"body":"or cyclists."},{"startTime":320.111,"endTime":321.571,"body":"It's not going to stop for a while."},{"startTime":321.571,"endTime":324.574,"body":"It's not going to stop for a random box,"},{"startTime":321.571,"endTime":324.574,"body":"which"},{"startTime":326.326,"endTime":328.036,"body":"it's just"},{"startTime":328.036,"endTime":330.163,"body":"you need a lot of"},{"startTime":330.163,"endTime":331.664,"body":"data to be able to do that."},{"startTime":331.664,"endTime":336.044,"body":"So I think one day we'll get there"},{"startTime":331.664,"endTime":336.044,"body":"and maybe that's when people"},{"startTime":336.294,"endTime":339.297,"body":"that's where the technology needs"},{"startTime":336.294,"endTime":339.297,"body":"to be for people to"},{"startTime":339.922,"endTime":341.299,"body":"to trust it or want it."},{"startTime":341.299,"endTime":344.385,"body":"But I think the biggest gap right now"},{"startTime":341.299,"endTime":344.385,"body":"is you get in the car"},{"startTime":344.385,"endTime":349.057,"body":"and you turn the button on"},{"startTime":344.385,"endTime":349.057,"body":"and you don't intuitively know."},{"startTime":349.432,"endTime":352.56,"body":"You don't feel a difference necessarily,"},{"startTime":349.432,"endTime":352.56,"body":"right, when you turn a button on, Right."},{"startTime":352.56,"endTime":353.019,"body":"Yeah."},{"startTime":353.019,"endTime":356.022,"body":"So if you have adaptive cruise control"},{"startTime":353.019,"endTime":356.022,"body":"on, you don't know"},{"startTime":356.439,"endTime":359.942,"body":"what are the limitations of this feature,"},{"startTime":356.439,"endTime":359.942,"body":"at least someone who"},{"startTime":360.109,"endTime":361.11,"body":"hasn't been using it."},{"startTime":361.11,"endTime":364.739,"body":"And at least in my experience,"},{"startTime":361.11,"endTime":364.739,"body":"most drivers don't actually open"},{"startTime":364.739,"endTime":369.285,"body":"the owner's manual to it to get the idea"},{"startTime":364.739,"endTime":369.285,"body":"of what the features capable of."},{"startTime":369.285,"endTime":370.119,"body":"So I think"},{"startTime":371.412,"endTime":373.039,"body":"they either"},{"startTime":373.039,"endTime":376.709,"body":"expect it to do a lot more than then"},{"startTime":373.039,"endTime":376.709,"body":"it can do based"},{"startTime":376.709,"endTime":379.712,"body":"on, you know, the sensor limitation"},{"startTime":381.047,"endTime":383.007,"body":"or they they just don't trust it"},{"startTime":383.007,"endTime":385.218,"body":"because they don't know what it's"},{"startTime":383.007,"endTime":385.218,"body":"what it's capable of."},{"startTime":385.218,"endTime":389.847,"body":"So I think there's just a big disconnect"},{"startTime":385.218,"endTime":389.847,"body":"and teaching drivers or"},{"startTime":391.182,"endTime":394.936,"body":"or newer customers"},{"startTime":391.182,"endTime":394.936,"body":"on how to use their vehicles."},{"startTime":394.936,"endTime":398.189,"body":"And I think a lot of that has to do"},{"startTime":394.936,"endTime":398.189,"body":"with like the user interface as well."},{"startTime":398.189,"endTime":400.858,"body":"You know, you have a new icon"},{"startTime":398.189,"endTime":400.858,"body":"and sometimes"},{"startTime":400.858,"endTime":402.193,"body":"we don't know what it means,"},{"startTime":400.858,"endTime":402.193,"body":"what that means."},{"startTime":402.193,"endTime":404.821,"body":"Yeah, yeah. Interesting."},{"startTime":404.821,"endTime":406.239,"body":"I mean, you brought up a point"},{"startTime":404.821,"endTime":406.239,"body":"about when you"},{"startTime":406.239,"endTime":408.616,"body":"when you shared"},{"startTime":406.239,"endTime":408.616,"body":"about the feedback of the customer."},{"startTime":408.616,"endTime":410.535,"body":"I try to drive it into a wall."},{"startTime":410.535,"endTime":411.411,"body":"I heard a story once."},{"startTime":411.411,"endTime":412.453,"body":"I don't know if that's true or not,"},{"startTime":412.453,"endTime":415.832,"body":"but I heard a story when Cruise Control"},{"startTime":412.453,"endTime":415.832,"body":"first came out"},{"startTime":416.499,"endTime":421.129,"body":"that a lady was in a minivan driving,"},{"startTime":421.129,"endTime":424.298,"body":"put the cruise control on"},{"startTime":421.129,"endTime":424.298,"body":"and thought that allows her now"},{"startTime":424.674,"endTime":427.552,"body":"to get back and take care of a kid"},{"startTime":424.674,"endTime":427.552,"body":"that was crying in the back."},{"startTime":427.552,"endTime":429.637,"body":"And I guess that happened on a highway."},{"startTime":429.637,"endTime":431.055,"body":"I luckily the nothing happened."},{"startTime":431.055,"endTime":433.141,"body":"But she found out later."},{"startTime":433.141,"endTime":435.893,"body":"I was later told that"},{"startTime":433.141,"endTime":435.893,"body":"that's not what this is all about."},{"startTime":435.893,"endTime":440.231,"body":"This is well before"},{"startTime":435.893,"endTime":440.231,"body":"we've talked anything about Lane keep or a"},{"startTime":440.273,"endTime":443.651,"body":"B or adaptive cruise or any other stuff"},{"startTime":440.273,"endTime":443.651,"body":"that's out now."},{"startTime":443.651,"endTime":446.112,"body":"Right. So it's interesting."},{"startTime":446.112,"endTime":449.198,"body":"So from a software perspective,"},{"startTime":450.324,"endTime":451.659,"body":"that's"},{"startTime":451.659,"endTime":454.036,"body":"the way"},{"startTime":451.659,"endTime":454.036,"body":"we develop software in the industry."},{"startTime":454.036,"endTime":459.208,"body":"Has that changed because of what"},{"startTime":454.036,"endTime":459.208,"body":"you just explore and the perception"},{"startTime":459.208,"endTime":463.296,"body":"is of people of of ADAS features"},{"startTime":459.208,"endTime":463.296,"body":"or how they use it, or"},{"startTime":463.88,"endTime":467.925,"body":"if we're really kind of we continue"},{"startTime":463.88,"endTime":467.925,"body":"to push forward in the journey"},{"startTime":467.925,"endTime":472.096,"body":"to get to level three, level"},{"startTime":467.925,"endTime":472.096,"body":"four than ultimately level five."},{"startTime":472.555,"endTime":475.725,"body":"Or have we made some adjustments"},{"startTime":472.555,"endTime":475.725,"body":"as it relates to not necessarily the"},{"startTime":475.725,"endTime":479.979,"body":"coding language that we use, but features"},{"startTime":475.725,"endTime":479.979,"body":"and how we're maybe implementing?"},{"startTime":479.979,"endTime":481.689,"body":"And again,"},{"startTime":479.979,"endTime":481.689,"body":"you mentioned to each of my right,"},{"startTime":481.689,"endTime":484.692,"body":"are we more conscientious about that"},{"startTime":481.689,"endTime":484.692,"body":"than maybe"},{"startTime":484.692,"endTime":488.446,"body":"we were two years ago where we say, well,"},{"startTime":484.692,"endTime":488.446,"body":"we put an icon there, who cares?"},{"startTime":488.446,"endTime":494.16,"body":"It's about the AB function, not about"},{"startTime":488.446,"endTime":494.16,"body":"the making of the driver aware of it."},{"startTime":494.619,"endTime":498.539,"body":"Has software changed and how we develop"},{"startTime":494.619,"endTime":498.539,"body":"features because of that or not?"},{"startTime":499.582,"endTime":501.501,"body":"Like the core software I would say"},{"startTime":501.501,"endTime":504.67,"body":"has been probably the same,"},{"startTime":501.501,"endTime":504.67,"body":"but definitely like the"},{"startTime":506.631,"endTime":507.798,"body":"the user side,"},{"startTime":507.798,"endTime":511.219,"body":"that type of software"},{"startTime":507.798,"endTime":511.219,"body":"and design has changed."},{"startTime":511.219,"endTime":514.222,"body":"You see more,"},{"startTime":516.098,"endTime":519.185,"body":"more feedback from the vehicle."},{"startTime":519.602,"endTime":523.272,"body":"I think before was kind of just an add on"},{"startTime":519.602,"endTime":523.272,"body":"and now, you know, the"},{"startTime":523.606,"endTime":525.149,"body":"the cockpit is designed with"},{"startTime":525.149,"endTime":528.694,"body":"this idea that the vehicle will give"},{"startTime":525.149,"endTime":528.694,"body":"you will give you feedback."},{"startTime":529.278,"endTime":532.448,"body":"And in terms of the actual controls,"},{"startTime":529.278,"endTime":532.448,"body":"I think, you know,"},{"startTime":532.74,"endTime":536.244,"body":"making the responses more intuitive,"},{"startTime":536.619,"endTime":539.747,"body":"make the driver feel more"},{"startTime":542.166,"endTime":544.335,"body":"comfortable"},{"startTime":542.166,"endTime":544.335,"body":"with how the vehicle is performing."},{"startTime":544.335,"endTime":547.296,"body":"And I think you'll see"},{"startTime":544.335,"endTime":547.296,"body":"a lot more of that with"},{"startTime":548.005,"endTime":551.259,"body":"with features"},{"startTime":548.005,"endTime":551.259,"body":"that include machine learning or things"},{"startTime":551.259,"endTime":554.929,"body":"where they can actually learn"},{"startTime":551.259,"endTime":554.929,"body":"how the driver wants to drive the vehicle."},{"startTime":555.68,"endTime":557.557,"body":"And that's"},{"startTime":555.68,"endTime":557.557,"body":"where you'll see the software, really"},{"startTime":558.766,"endTime":560.059,"body":"the core software change."},{"startTime":560.059,"endTime":563.896,"body":"And in terms of how aggressive"},{"startTime":560.059,"endTime":563.896,"body":"should I accelerate, how"},{"startTime":564.73,"endTime":568.15,"body":"how much distance do you like"},{"startTime":564.73,"endTime":568.15,"body":"to keep to the vehicle in front of you?"},{"startTime":568.15,"endTime":572.488,"body":"And you can learn that through, you know,"},{"startTime":568.15,"endTime":572.488,"body":"just daily driving and and then when"},{"startTime":572.488,"endTime":575.491,"body":"they they press cruise control,"},{"startTime":572.488,"endTime":575.491,"body":"it will be tailored to them."},{"startTime":575.491,"endTime":579.412,"body":"And they don't have to go through a screen"},{"startTime":575.491,"endTime":579.412,"body":"with a lot of settings"},{"startTime":579.412,"endTime":581.289,"body":"to tailor it to them"},{"startTime":579.412,"endTime":581.289,"body":"and then try them out."},{"startTime":581.289,"endTime":585.209,"body":"And so I think over time, yes, we will see"},{"startTime":586.085,"endTime":590.131,"body":"it be more tailored and more intuitive"},{"startTime":586.085,"endTime":590.131,"body":"for drivers going forward."},{"startTime":590.59,"endTime":593.426,"body":"Would you say then"},{"startTime":590.59,"endTime":593.426,"body":"then with with that answer you just give"},{"startTime":593.426,"endTime":596.554,"body":"and I assume then that maybe three"},{"startTime":593.426,"endTime":596.554,"body":"or four years ago"},{"startTime":596.554,"endTime":601.35,"body":"the AI portion of ADAS was nowhere near"},{"startTime":596.554,"endTime":601.35,"body":"as important as it is today,"},{"startTime":601.892,"endTime":604.937,"body":"and it was more a function of the focus"},{"startTime":601.892,"endTime":604.937,"body":"on more of"},{"startTime":604.937,"endTime":608.107,"body":"of accuracy, of object"},{"startTime":604.937,"endTime":608.107,"body":"detection, object avoidance."},{"startTime":608.441,"endTime":612.987,"body":"Lane Keep all of the all of those features"},{"startTime":608.441,"endTime":612.987,"body":"for level two two plus."},{"startTime":612.987,"endTime":614.655,"body":"Now going into level three,"},{"startTime":614.655,"endTime":620.077,"body":"would you say then AI really has gained"},{"startTime":614.655,"endTime":620.077,"body":"a tremendous level of higher appreciation"},{"startTime":620.077,"endTime":624.04,"body":"now because of what we've learned over"},{"startTime":620.077,"endTime":624.04,"body":"the years as it relates to adaptation?"},{"startTime":625.75,"endTime":626.459,"body":"Most definitely."},{"startTime":626.459,"endTime":628.544,"body":"I think you"},{"startTime":628.544,"endTime":631.088,"body":"you would have, you know, a lot of"},{"startTime":631.088,"endTime":634.342,"body":"you can see it with the change"},{"startTime":631.088,"endTime":634.342,"body":"of like the cluster design"},{"startTime":634.342,"endTime":639.013,"body":"as well"},{"startTime":634.342,"endTime":639.013,"body":"from going from an analog to more digital"},{"startTime":639.013,"endTime":643.934,"body":"because you definitely have more freedom"},{"startTime":639.013,"endTime":643.934,"body":"to give that feedback to the driver."},{"startTime":643.934,"endTime":647.98,"body":"I think in newer vehicles"},{"startTime":643.934,"endTime":647.98,"body":"I see more and more the ADA screen"},{"startTime":647.98,"endTime":651.692,"body":"keeps getting bigger and bigger"},{"startTime":647.98,"endTime":651.692,"body":"and giving more feedback."},{"startTime":651.692,"endTime":654.195,"body":"And and so I think that's like"},{"startTime":651.692,"endTime":654.195,"body":"the biggest place you see it."},{"startTime":654.195,"endTime":657.281,"body":"And then you have other companies"},{"startTime":654.195,"endTime":657.281,"body":"adding lights"},{"startTime":657.281,"endTime":660.284,"body":"and the steering wheel or on the side or"},{"startTime":660.993,"endTime":662.119,"body":"different interfaces."},{"startTime":662.119,"endTime":666.916,"body":"Yeah, no lights or voice or vibration"},{"startTime":662.119,"endTime":666.916,"body":"or whatever it might be, Right?"},{"startTime":666.999,"endTime":669.043,"body":"Yeah, exactly. Interesting."},{"startTime":669.043,"endTime":672.254,"body":"So let's maybe pivot a little bit"},{"startTime":669.043,"endTime":672.254,"body":"because you also you also do"},{"startTime":672.254,"endTime":675.883,"body":"software for electrification,"},{"startTime":672.254,"endTime":675.883,"body":"BMS specifically. Yes."},{"startTime":676.717,"endTime":679.845,"body":"Tell me a little bit,"},{"startTime":676.717,"endTime":679.845,"body":"is there a big difference for you"},{"startTime":679.845,"endTime":684.809,"body":"as an engineer working on a BMS software"},{"startTime":679.845,"endTime":684.809,"body":"versus working on an ADAS?"},{"startTime":684.809,"endTime":686.977,"body":"The reason I'm asking is BMS, let's say"},{"startTime":688.145,"endTime":688.813,"body":"not going to argue."},{"startTime":688.813,"endTime":692.066,"body":"What's more important to ADAS or the BMS,"},{"startTime":688.813,"endTime":692.066,"body":"but the BMS"},{"startTime":692.108,"endTime":695.444,"body":"certainly not as user facing"},{"startTime":695.695,"endTime":698.531,"body":"right as we just talked about ADAS is"},{"startTime":698.531,"endTime":701.992,"body":"does that make it"},{"startTime":698.531,"endTime":701.992,"body":"more challenging for you?"},{"startTime":701.992,"endTime":705.287,"body":"Does that make it more"},{"startTime":701.992,"endTime":705.287,"body":"I need to be, you know, more careful"},{"startTime":705.287,"endTime":708.624,"body":"when I do something that's customer"},{"startTime":705.287,"endTime":708.624,"body":"facing versus something that's not."},{"startTime":709.125,"endTime":710.376,"body":"Does it make a difference for you?"},{"startTime":710.376,"endTime":712.878,"body":"Does it not make it"},{"startTime":710.376,"endTime":712.878,"body":"does it make it more attractive?"},{"startTime":712.878,"endTime":715.297,"body":"Share a little bit the differences."},{"startTime":715.297,"endTime":718.551,"body":"When you look at between ADAS development"},{"startTime":715.297,"endTime":718.551,"body":"and, let's say, BMS development?"},{"startTime":720.01,"endTime":722.471,"body":"Good question."},{"startTime":722.471,"endTime":722.93,"body":"Yeah."},{"startTime":722.93,"endTime":728.102,"body":"So with like you said, with with BMS it's"},{"startTime":722.93,"endTime":728.102,"body":"definitely more behind the scenes"},{"startTime":728.436,"endTime":731.105,"body":"software and it's important"},{"startTime":731.105,"endTime":734.108,"body":"for, for safety and"},{"startTime":734.108,"endTime":736.944,"body":"longevity"},{"startTime":734.108,"endTime":736.944,"body":"of the battery and powertrain. But"},{"startTime":739.113,"endTime":740.406,"body":"I personally"},{"startTime":740.406,"endTime":744.118,"body":"think ADAS software, there's a little bit"},{"startTime":740.406,"endTime":744.118,"body":"more pressure there because if you're"},{"startTime":744.452,"endTime":750.166,"body":"if you get it a little wrong, it's"},{"startTime":744.452,"endTime":750.166,"body":"very obvious since everybody knows and."},{"startTime":750.583,"endTime":752.168,"body":"A little wrong is very wrong."},{"startTime":752.168,"endTime":756.088,"body":"Yeah, you don't have that in BMS"},{"startTime":752.168,"endTime":756.088,"body":"I mean, if you calculate a certain"},{"startTime":756.172,"endTime":759.3,"body":"SOX algorithm that's it is."},{"startTime":759.3,"endTime":761.886,"body":"It's definitely important."},{"startTime":761.886,"endTime":764.889,"body":"Of course I think you just in terms of"},{"startTime":766.14,"endTime":768.893,"body":"oh, I guess it could be more important"},{"startTime":766.14,"endTime":768.893,"body":"because it's it's harder"},{"startTime":768.893,"endTime":770.227,"body":"to find right away."},{"startTime":770.227,"endTime":773.23,"body":"But yeah, BMS is definitely"},{"startTime":773.773,"endTime":777.526,"body":"challenging as well and in"},{"startTime":778.527,"endTime":781.864,"body":"in terms of the actual software"},{"startTime":778.527,"endTime":781.864,"body":"that goes in it, it's it's"},{"startTime":782.198,"endTime":785.201,"body":"it's a lot more than I think people"},{"startTime":785.201,"endTime":786.827,"body":"realize what a BMS."},{"startTime":786.827,"endTime":788.704,"body":"Yeah yeah okay."},{"startTime":788.704,"endTime":792.875,"body":"But it has been"},{"startTime":788.704,"endTime":792.875,"body":"I think around or more defined"},{"startTime":793.876,"endTime":796.879,"body":"whereas I think in ADAS"},{"startTime":793.876,"endTime":796.879,"body":"you kind of have a little bit more liberty"},{"startTime":796.879,"endTime":800.549,"body":"and your strategies"},{"startTime":796.879,"endTime":800.549,"body":"and everybody does it a little differently"},{"startTime":800.549,"endTime":803.552,"body":"and there's like pros and cons"},{"startTime":800.549,"endTime":803.552,"body":"to all those type of ways."},{"startTime":804.804,"endTime":805.846,"body":"Yeah."},{"startTime":805.846,"endTime":809.141,"body":"Do you have you kind of mentioned"},{"startTime":805.846,"endTime":809.141,"body":"more pressure, maybe ride"},{"startTime":809.642,"endTime":810.893,"body":"Is there more pressure?"},{"startTime":810.893,"endTime":815.105,"body":"Because not only is it customer facing,"},{"startTime":810.893,"endTime":815.105,"body":"but also it's"},{"startTime":815.773,"endTime":819.61,"body":"you can cause a crash,"},{"startTime":815.773,"endTime":819.61,"body":"whereas maybe with a BMS"},{"startTime":819.693,"endTime":822.696,"body":"let's say for a moment"},{"startTime":819.693,"endTime":822.696,"body":"the worst that could happen or"},{"startTime":822.988,"endTime":826.909,"body":"let's say what could happen"},{"startTime":822.988,"endTime":826.909,"body":"is I run out of juice sooner"},{"startTime":826.909,"endTime":830.496,"body":"than what the display told me"},{"startTime":826.909,"endTime":830.496,"body":"because of the wrong calculation with it."},{"startTime":830.496,"endTime":835.543,"body":"But it's not necessarily"},{"startTime":830.496,"endTime":835.543,"body":"a a matter of of of life here."},{"startTime":835.543,"endTime":838.212,"body":"Potentially with one side you could crash."},{"startTime":838.212,"endTime":841.215,"body":"On the other side"},{"startTime":838.212,"endTime":841.215,"body":"you just stranded on the side of the road."},{"startTime":841.298,"endTime":844.552,"body":"As a software developer,"},{"startTime":841.298,"endTime":844.552,"body":"do you think about these things"},{"startTime":844.552,"endTime":847.263,"body":"when you write software,"},{"startTime":844.552,"endTime":847.263,"body":"is that you kind of have to"},{"startTime":847.263,"endTime":849.306,"body":"you think about it,"},{"startTime":847.263,"endTime":849.306,"body":"but you have to put this aside,"},{"startTime":849.306,"endTime":852.81,"body":"otherwise you get hesitant"},{"startTime":849.306,"endTime":852.81,"body":"and you don't trust yourself?"},{"startTime":852.81,"endTime":854.687,"body":"You know, what I'm trying to say"},{"startTime":852.81,"endTime":854.687,"body":"is there something like that?"},{"startTime":854.687,"endTime":856.814,"body":"Because I always wondered, I've never done"},{"startTime":856.814,"endTime":859.942,"body":"software for ADAS"},{"startTime":856.814,"endTime":859.942,"body":"is not not my area of expertise."},{"startTime":859.942,"endTime":861.61,"body":"But I always kind of felt like"},{"startTime":861.61,"endTime":863.445,"body":"with some people that I work with,"},{"startTime":861.61,"endTime":863.445,"body":"they always like, well,"},{"startTime":863.445,"endTime":866.323,"body":"this is a safety critical thing"},{"startTime":863.445,"endTime":866.323,"body":"and I'm really concerned about this."},{"startTime":866.323,"endTime":867.491,"body":"Are at a work on a"},{"startTime":867.491,"endTime":871.579,"body":"on an infotainment system as if a button"},{"startTime":867.491,"endTime":871.579,"body":"doesn't work, a software doesn't work."},{"startTime":871.579,"endTime":872.621,"body":"Okay."},{"startTime":872.621,"endTime":876.25,"body":"But if this feature doesn't work, it"},{"startTime":872.621,"endTime":876.25,"body":"potentially can cause a crash"},{"startTime":876.25,"endTime":877.877,"body":"where somebody could get injured."},{"startTime":877.877,"endTime":881.005,"body":"This is something you guys think about"},{"startTime":877.877,"endTime":881.005,"body":"or you think about when he writes offline."},{"startTime":882.131,"endTime":882.464,"body":"I mean,"},{"startTime":882.464,"endTime":885.551,"body":"it's definitely you"},{"startTime":882.464,"endTime":885.551,"body":"definitely want to write safe software."},{"startTime":885.593,"endTime":886.719,"body":"Sure."},{"startTime":886.719,"endTime":889.722,"body":"I wouldn't say that it's"},{"startTime":891.098,"endTime":892.683,"body":"it's on my mind the whole time."},{"startTime":892.683,"endTime":895.06,"body":"There's so many"},{"startTime":895.06,"endTime":898.272,"body":"tests, so much so much tests"},{"startTime":895.06,"endTime":898.272,"body":"you have to do"},{"startTime":898.272,"endTime":901.984,"body":"and you know where to develop"},{"startTime":898.272,"endTime":901.984,"body":"the software way to develop the feature"},{"startTime":902.86,"endTime":906.655,"body":"so you can develop it in the safest way"},{"startTime":902.86,"endTime":906.655,"body":"possible."},{"startTime":906.655,"endTime":908.866,"body":"You know, you"},{"startTime":908.866,"endTime":911.952,"body":"even before you do the controls,"},{"startTime":908.866,"endTime":911.952,"body":"you define the feature, you define"},{"startTime":911.952,"endTime":917.416,"body":"the limitations, the accelerations,"},{"startTime":911.952,"endTime":917.416,"body":"the max steering torques"},{"startTime":917.499,"endTime":921.712,"body":"and you define those in a way that safe"},{"startTime":922.171,"endTime":925.174,"body":"or at least can be"},{"startTime":926.008,"endTime":927.468,"body":"overridden by the driver."},{"startTime":927.468,"endTime":929.595,"body":"So the driver is always"},{"startTime":927.468,"endTime":929.595,"body":"in control of the vehicle."},{"startTime":929.595,"endTime":932.973,"body":"And by doing that,"},{"startTime":929.595,"endTime":932.973,"body":"I think the software, there's not as much"},{"startTime":935.976,"endTime":939.063,"body":"question as to whether it's safe or not."},{"startTime":939.521,"endTime":943.4,"body":"Of course, you still have to do a lot"},{"startTime":939.521,"endTime":943.4,"body":"of testing, do simulation,"},{"startTime":944.36,"endTime":944.818,"body":"do it."},{"startTime":944.818,"endTime":948.53,"body":"Mil, Sil, all the all the types of testing"},{"startTime":944.818,"endTime":948.53,"body":"you can to"},{"startTime":948.572,"endTime":953.535,"body":"to make sure it's behaving within"},{"startTime":948.572,"endTime":953.535,"body":"that design, the design specifications."},{"startTime":953.535,"endTime":957.539,"body":"Current Yeah, I think the pressure"},{"startTime":953.535,"endTime":957.539,"body":"that goes on, on designing the feature for"},{"startTime":957.539,"endTime":961.335,"body":"so that's"},{"startTime":957.539,"endTime":961.335,"body":"you know that's fortunate for, for me now."},{"startTime":961.669,"endTime":962.878,"body":"Yeah."},{"startTime":962.878,"endTime":967.049,"body":"So you bring up a very good point"},{"startTime":962.878,"endTime":967.049,"body":"there's a lot of obviously processes"},{"startTime":967.049,"endTime":968.05,"body":"as an entire tool"},{"startTime":968.05,"endTime":972.054,"body":"chain from the definition all the way"},{"startTime":968.05,"endTime":972.054,"body":"to the definition of a ADAS feature,"},{"startTime":972.054,"endTime":977.518,"body":"all the way to the testing and validation"},{"startTime":972.054,"endTime":977.518,"body":"of one within that tool chain."},{"startTime":977.518,"endTime":981.397,"body":"What is to you the most valuable tool"},{"startTime":981.397,"endTime":985.442,"body":"or methodology Let's see."},{"startTime":985.442,"endTime":985.901,"body":"I don't know."},{"startTime":985.901,"endTime":988.112,"body":"You know, I'm"},{"startTime":985.901,"endTime":988.112,"body":"thinking about functional safety."},{"startTime":988.112,"endTime":993.325,"body":"I'm thinking about a SiL test"},{"startTime":988.112,"endTime":993.325,"body":"or a HiL test or maybe a vehicle"},{"startTime":993.325,"endTime":998.038,"body":"in the loop test or lots of other things"},{"startTime":993.325,"endTime":998.038,"body":"in between that software people are using."},{"startTime":998.038,"endTime":1001.959,"body":"What to you are the most"},{"startTime":998.038,"endTime":1001.959,"body":"valuable tools that you use?"},{"startTime":1004.67,"endTime":1005.838,"body":"Good question."},{"startTime":1005.838,"endTime":1009.591,"body":"I would say for me personally,"},{"startTime":1005.838,"endTime":1009.591,"body":"I would say it's"},{"startTime":1010.926,"endTime":1012.803,"body":"like model in the loop"},{"startTime":1012.803,"endTime":1015.806,"body":"or SiL testing because you can"},{"startTime":1016.682,"endTime":1019.601,"body":"think your"},{"startTime":1016.682,"endTime":1019.601,"body":"your software is doing really well."},{"startTime":1019.601,"endTime":1022.646,"body":"You design and maybe it's"},{"startTime":1019.601,"endTime":1022.646,"body":"passing on your small test, but once you,"},{"startTime":1023.772,"endTime":1027.151,"body":"you, you model the car and run it"},{"startTime":1023.772,"endTime":1027.151,"body":"through a simulation and you see"},{"startTime":1027.151,"endTime":1030.487,"body":"it's actually not stopping for,"},{"startTime":1027.151,"endTime":1030.487,"body":"you know, something that"},{"startTime":1033.073,"endTime":1035.284,"body":"you didn't even think of before."},{"startTime":1035.284,"endTime":1038.871,"body":"You can really catch a lot of issues there"},{"startTime":1035.284,"endTime":1038.871,"body":"and make sure your"},{"startTime":1039.413,"endTime":1042.416,"body":"your software is passing"},{"startTime":1039.413,"endTime":1042.416,"body":"all the the software"},{"startTime":1042.416,"endTime":1045.419,"body":"requirements"},{"startTime":1042.416,"endTime":1045.419,"body":"before it even goes into a vehicle."},{"startTime":1045.502,"endTime":1047.546,"body":"And then once you're in the vehicle,"},{"startTime":1045.502,"endTime":1047.546,"body":"of course, that's"},{"startTime":1047.546,"endTime":1050.507,"body":"that's very important"},{"startTime":1047.546,"endTime":1050.507,"body":"to make sure it's working"},{"startTime":1050.507,"endTime":1053.886,"body":"well with all the other"},{"startTime":1050.507,"endTime":1053.886,"body":"features and dynamically. But"},{"startTime":1055.095,"endTime":1056.43,"body":"you can get,"},{"startTime":1056.43,"endTime":1059.641,"body":"I think, so much done in simulation"},{"startTime":1056.43,"endTime":1059.641,"body":"nowadays"},{"startTime":1059.641,"endTime":1062.644,"body":"that really cuts"},{"startTime":1063.02,"endTime":1065.814,"body":"a lot of time"},{"startTime":1063.02,"endTime":1065.814,"body":"from the development process."},{"startTime":1065.814,"endTime":1069.568,"body":"And are you doing it on a consistent,"},{"startTime":1065.814,"endTime":1069.568,"body":"almost like agile loop on Sprint?"},{"startTime":1069.568,"endTime":1073.113,"body":"So you're right, software for three weeks"},{"startTime":1069.568,"endTime":1073.113,"body":"and you test it for two weeks"},{"startTime":1073.113,"endTime":1075.783,"body":"or are you doing it"},{"startTime":1073.113,"endTime":1075.783,"body":"concurrently with the development?"},{"startTime":1075.783,"endTime":1079.536,"body":"You also run a model in the background,"},{"startTime":1075.783,"endTime":1079.536,"body":"so to speak, or in parallel to you"},{"startTime":1079.536,"endTime":1081.538,"body":"developing share a little bit."},{"startTime":1081.538,"endTime":1082.956,"body":"And how you doing them."},{"startTime":1082.956,"endTime":1085.501,"body":"Yeah, so"},{"startTime":1085.501,"endTime":1087.419,"body":"we usually do"},{"startTime":1087.419,"endTime":1091.548,"body":"model updates"},{"startTime":1087.419,"endTime":1091.548,"body":"and then test that like on a lower level"},{"startTime":1091.548,"endTime":1095.219,"body":"and make sure the software"},{"startTime":1091.548,"endTime":1095.219,"body":"we were implementing or changing"},{"startTime":1095.552,"endTime":1098.555,"body":"is running the way we we expect it to."},{"startTime":1098.555,"endTime":1101.809,"body":"And then using like"},{"startTime":1098.555,"endTime":1101.809,"body":"the Agile process will do"},{"startTime":1102.768,"endTime":1105.395,"body":"integrate everybody's software changes"},{"startTime":1105.395,"endTime":1111.443,"body":"and do a simulation and make"},{"startTime":1105.395,"endTime":1111.443,"body":"and to ensure that everybody"},{"startTime":1111.485,"endTime":1114.488,"body":"is functioning together appropriately"},{"startTime":1111.485,"endTime":1114.488,"body":"and then"},{"startTime":1115.948,"endTime":1118.325,"body":"catch a lot of bugs or see your work"},{"startTime":1118.325,"endTime":1122.079,"body":"actually"},{"startTime":1118.325,"endTime":1122.079,"body":"working in a very short period of time."},{"startTime":1122.079,"endTime":1123.33,"body":"So it's very satisfying."},{"startTime":1123.33,"endTime":1128.919,"body":"Okay, so cybersecurity has become"},{"startTime":1123.33,"endTime":1128.919,"body":"a big part of automotive space."},{"startTime":1129.044,"endTime":1130.921,"body":"I would say again, I think it was big."},{"startTime":1130.921,"endTime":1133.799,"body":"I would say seven or eight years ago,"},{"startTime":1130.921,"endTime":1133.799,"body":"everybody talked about it."},{"startTime":1133.799,"endTime":1137.219,"body":"Then I felt like it"},{"startTime":1133.799,"endTime":1137.219,"body":"kind of got not away, but it went dormant."},{"startTime":1137.261,"endTime":1139.596,"body":"Now it's really back again"},{"startTime":1137.261,"endTime":1139.596,"body":"and very, very important."},{"startTime":1139.596,"endTime":1141.974,"body":"Clearly, we know why"},{"startTime":1139.596,"endTime":1141.974,"body":"because everything gets connected."},{"startTime":1141.974,"endTime":1143.934,"body":"Everything is interconnected."},{"startTime":1143.934,"endTime":1146.854,"body":"The vehicle gets more automated, right?"},{"startTime":1146.854,"endTime":1150.357,"body":"We go to a higher level of autonomy,"},{"startTime":1146.854,"endTime":1150.357,"body":"level two plus three now"},{"startTime":1150.691,"endTime":1153.902,"body":"pushing into four or not on a widespread"},{"startTime":1150.691,"endTime":1153.902,"body":"deployment at least."},{"startTime":1154.611,"endTime":1157.739,"body":"So cybersecurity threats"},{"startTime":1154.611,"endTime":1157.739,"body":"or cybersecurity is a bigger issue."},{"startTime":1157.781,"endTime":1160.617,"body":"How much do you, when you write software,"},{"startTime":1160.617,"endTime":1163.62,"body":"have changed things"},{"startTime":1160.617,"endTime":1163.62,"body":"or need to change things now"},{"startTime":1163.829,"endTime":1166.999,"body":"from an approach"},{"startTime":1163.829,"endTime":1166.999,"body":"or from a coding perspective"},{"startTime":1167.875,"endTime":1171.336,"body":"with cybersecurity,"},{"startTime":1167.875,"endTime":1171.336,"body":"with functional safety as well?"},{"startTime":1171.336,"endTime":1174.882,"body":"ISO 262016"},{"startTime":1171.336,"endTime":1174.882,"body":"with functional safety and cyber security"},{"startTime":1175.257,"endTime":1178.26,"body":"now more on the forefront"},{"startTime":1175.257,"endTime":1178.26,"body":"than it may have ever been in history."},{"startTime":1178.468,"endTime":1181.305,"body":"I think in my experience,"},{"startTime":1181.305,"endTime":1184.433,"body":"I've been doing controls"},{"startTime":1181.305,"endTime":1184.433,"body":"for like a little under two years."},{"startTime":1184.433,"endTime":1185.517,"body":"So it's,"},{"startTime":1185.517,"endTime":1189.313,"body":"I think, been on the on the forefront"},{"startTime":1185.517,"endTime":1189.313,"body":"for like the whole time"},{"startTime":1189.479,"endTime":1190.731,"body":"I've been doing controls. And"},{"startTime":1192.232,"endTime":1192.649,"body":"I think"},{"startTime":1192.649,"endTime":1196.403,"body":"the way things are modeled now, you know,"},{"startTime":1192.649,"endTime":1196.403,"body":"you have functional safety."},{"startTime":1196.403,"endTime":1201.909,"body":"The autos are method and model"},{"startTime":1196.403,"endTime":1201.909,"body":"based systems approach"},{"startTime":1201.909,"endTime":1206.705,"body":"where I think cybersecurity"},{"startTime":1201.909,"endTime":1206.705,"body":"isn't as much of an afterthought anymore."},{"startTime":1206.705,"endTime":1209.666,"body":"You kind of make it into like the"},{"startTime":1209.875,"endTime":1211.168,"body":"the controls process."},{"startTime":1211.168,"endTime":1214.796,"body":"So on a model level, it can be"},{"startTime":1218.258,"endTime":1219.176,"body":"implemented there."},{"startTime":1219.176,"endTime":1221.47,"body":"So it's not like it was before."},{"startTime":1221.47,"endTime":1225.474,"body":"I would say more of an afterthought"},{"startTime":1221.47,"endTime":1225.474,"body":"that you would go back and try to make it,"},{"startTime":1226.767,"endTime":1229.311,"body":"you know, a safer, safer software."},{"startTime":1229.311,"endTime":1233.19,"body":"So I think that is the is where you'll see"},{"startTime":1229.311,"endTime":1233.19,"body":"the biggest change"},{"startTime":1233.19,"endTime":1236.485,"body":"is mainly in the the controls process."},{"startTime":1236.485,"endTime":1240.28,"body":"It's kind of embedded in"},{"startTime":1236.485,"endTime":1240.28,"body":"and from the beginning."},{"startTime":1240.364,"endTime":1241.198,"body":"Okay. Okay."},{"startTime":1241.198,"endTime":1243.116,"body":"So for you,"},{"startTime":1241.198,"endTime":1243.116,"body":"it hasn't been much of a change because"},{"startTime":1243.116,"endTime":1246.662,"body":"you're saying over the last two years"},{"startTime":1243.116,"endTime":1246.662,"body":"that has always been from the get go."},{"startTime":1247.162,"endTime":1248.872,"body":"Yeah. Came from that."},{"startTime":1248.872,"endTime":1250.374,"body":"Okay, that's that's fair."},{"startTime":1250.374,"endTime":1251.708,"body":"Maybe last question for you."},{"startTime":1251.708,"endTime":1255.379,"body":"I usually ask people that when we"},{"startTime":1251.708,"endTime":1255.379,"body":"specifically talk about technologies,"},{"startTime":1255.379,"endTime":1259.925,"body":"would you would you go back into software"},{"startTime":1255.379,"endTime":1259.925,"body":"engineering again if you could rethink"},{"startTime":1260.3,"endTime":1263.011,"body":"when you graduated from high school"},{"startTime":1260.3,"endTime":1263.011,"body":"and what am I going to do?"},{"startTime":1263.011,"endTime":1265.472,"body":"Or would you say no"},{"startTime":1263.011,"endTime":1265.472,"body":"now that what I know now,"},{"startTime":1265.472,"endTime":1268.141,"body":"I would probably go into different areas"},{"startTime":1265.472,"endTime":1268.141,"body":"or you say, Yes,"},{"startTime":1268.141,"endTime":1272.354,"body":"I would, but instead of going to work,"},{"startTime":1268.141,"endTime":1272.354,"body":"I maybe get my, I don't know, PHD"},{"startTime":1272.396,"endTime":1275.941,"body":"or going to AI"},{"startTime":1272.396,"endTime":1275.941,"body":"or share a little bit like that for"},{"startTime":1275.941,"endTime":1278.151,"body":"some of the people are listening"},{"startTime":1275.941,"endTime":1278.151,"body":"or watching"},{"startTime":1278.151,"endTime":1282.03,"body":"and maybe try to decide what career"},{"startTime":1278.151,"endTime":1282.03,"body":"path to take."},{"startTime":1282.364,"endTime":1287.119,"body":"Yeah, I mean, I would I would do"},{"startTime":1282.364,"endTime":1287.119,"body":"so I would do that especially in mobility."},{"startTime":1287.119,"endTime":1290.998,"body":"I think the experience you get in a"},{"startTime":1287.119,"endTime":1290.998,"body":"in a new vehicle"},{"startTime":1290.998,"endTime":1295.002,"body":"or in mobility in general"},{"startTime":1290.998,"endTime":1295.002,"body":"is so tied to the quality of the software"},{"startTime":1296.128,"endTime":1298.046,"body":"in that in that vehicle."},{"startTime":1298.046,"endTime":1302.843,"body":"So there's, I think, so much power"},{"startTime":1298.046,"endTime":1302.843,"body":"in the software you design."},{"startTime":1302.843,"endTime":1304.553,"body":"You can have"},{"startTime":1304.553,"endTime":1307.681,"body":"bad software"},{"startTime":1304.553,"endTime":1307.681,"body":"that kind of ruins the whole experience."},{"startTime":1307.681,"endTime":1312.227,"body":"So I, I really enjoy software and controls"},{"startTime":1312.227,"endTime":1315.23,"body":"and would definitely choose that again"},{"startTime":1312.227,"endTime":1315.23,"body":"because you just"},{"startTime":1315.814,"endTime":1319.609,"body":"even in the future, I think"},{"startTime":1315.814,"endTime":1319.609,"body":"we're going to see that more and more too."},{"startTime":1319.609,"endTime":1323.78,"body":"So I think with time, software"},{"startTime":1319.609,"endTime":1323.78,"body":"is going to become even more important and"},{"startTime":1324.948,"endTime":1329.036,"body":"you really do have the power to control"},{"startTime":1324.948,"endTime":1329.036,"body":"that experience for, for people."},{"startTime":1329.077,"endTime":1329.87,"body":"MM Yeah."},{"startTime":1329.87,"endTime":1331.83,"body":"I'm not going to ask"},{"startTime":1329.87,"endTime":1331.83,"body":"if software is more important"},{"startTime":1331.83,"endTime":1333.332,"body":"than hardware because I know the answer."},{"startTime":1333.332,"endTime":1335.751,"body":"I feel very good."},{"startTime":1335.751,"endTime":1337.169,"body":"Thank you again for your time."},{"startTime":1337.169,"endTime":1340.172,"body":"Yeah, Thank you so"},{"startTime":1340.756,"endTime":1341.715,"body":"again."},{"startTime":1341.715,"endTime":1344.134,"body":"Thanks for listening to Reimagine"},{"startTime":1341.715,"endTime":1344.134,"body":"Mobility podcast."},{"startTime":1344.134,"endTime":1346.762,"body":"If you like some episode,"},{"startTime":1344.134,"endTime":1346.762,"body":"please subscribe and tell a friend."}]}