{"version":"1.0.0","segments":[{"startTime":3.75,"endTime":4.958,"body":"Welcome, everyone, to the"},{"startTime":4.958,"endTime":8.541,"body":"latest edition"},{"startTime":4.958,"endTime":8.541,"body":"of our Reimagined Mobility podcast series."},{"startTime":8.75,"endTime":12.291,"body":"Here with Nir Hasson from Karamba"},{"startTime":8.75,"endTime":12.291,"body":"Cybersecurity."},{"startTime":12.958,"endTime":17.0,"body":"Thank you for joining us"},{"startTime":12.958,"endTime":17.0,"body":"and maybe for some of our listeners"},{"startTime":17.0,"endTime":20.0,"body":"and viewers"},{"startTime":17.0,"endTime":20.0,"body":"that don't know what Karamba does, maybe"},{"startTime":20.375,"endTime":23.458,"body":"give us a two minute"},{"startTime":20.375,"endTime":23.458,"body":"high level elevator speech"},{"startTime":23.458,"endTime":26.458,"body":"of what you guys are doing"},{"startTime":23.458,"endTime":26.458,"body":"in the cybersecurity space."},{"startTime":26.625,"endTime":27.333,"body":"Sounds good."},{"startTime":27.333,"endTime":28.083,"body":"So thank you."},{"startTime":28.083,"endTime":31.083,"body":"Stephan and Jeremiah for hosting me."},{"startTime":31.25,"endTime":34.916,"body":"So Karamba Security"},{"startTime":31.25,"endTime":34.916,"body":"we've been around since 2016"},{"startTime":36.083,"endTime":38.875,"body":"from the company inception."},{"startTime":38.875,"endTime":41.875,"body":"Our goal was to support"},{"startTime":42.0,"endTime":45.208,"body":"provide cyber security solutions"},{"startTime":42.0,"endTime":45.208,"body":"for vehicles and mobility"},{"startTime":45.208,"endTime":48.208,"body":"in general."},{"startTime":48.333,"endTime":51.208,"body":"The way we started, we saw today"},{"startTime":51.208,"endTime":54.208,"body":"seven, seven years forward, we have a very"},{"startTime":55.125,"endTime":59.125,"body":"comprehensive product and services"},{"startTime":55.125,"endTime":59.125,"body":"portfolio that covers"},{"startTime":59.125,"endTime":63.416,"body":"the development sides of the"},{"startTime":59.125,"endTime":63.416,"body":"when you design"},{"startTime":63.416,"endTime":66.416,"body":"a component vehicle, etc."},{"startTime":66.416,"endTime":69.333,"body":"from your from basic things like training,"},{"startTime":70.291,"endTime":71.916,"body":"threat modeling,"},{"startTime":71.916,"endTime":77.791,"body":"band testing and up to the post-production"},{"startTime":71.916,"endTime":77.791,"body":"when you want to add"},{"startTime":78.25,"endTime":81.791,"body":"it self-protection to your vehicle"},{"startTime":78.25,"endTime":81.791,"body":"for critical for the critical component,"},{"startTime":82.791,"endTime":85.875,"body":"as well as monitoring"},{"startTime":82.791,"endTime":85.875,"body":"the operation of the vehicle"},{"startTime":86.833,"endTime":88.875,"body":"until the cybersecurity end."},{"startTime":88.875,"endTime":91.875,"body":"Today we are serving"},{"startTime":92.666,"endTime":94.041,"body":"nice amount of OEMs"},{"startTime":94.041,"endTime":97.041,"body":"globally in the US, Europe and"},{"startTime":98.166,"endTime":99.125,"body":"Asia."},{"startTime":99.125,"endTime":102.75,"body":"We just had a press"},{"startTime":99.125,"endTime":102.75,"body":"release earlier this week"},{"startTime":102.75,"endTime":106.5,"body":"about protecting 1 million trucks"},{"startTime":102.75,"endTime":106.5,"body":"in Europe,"},{"startTime":108.166,"endTime":109.708,"body":"a large"},{"startTime":109.708,"endTime":111.625,"body":"OEM there."},{"startTime":111.625,"endTime":114.291,"body":"We are based in Israel,"},{"startTime":114.291,"endTime":118.5,"body":"but we have offices in the US and Detroit"},{"startTime":114.291,"endTime":118.5,"body":"and San Fransisco Bay Area"},{"startTime":118.583,"endTime":122.541,"body":"also in Europe"},{"startTime":118.583,"endTime":122.541,"body":"and working with partners in Asia."},{"startTime":123.541,"endTime":124.625,"body":"Very good."},{"startTime":124.625,"endTime":125.875,"body":"So, yeah, I want to bring this up."},{"startTime":125.875,"endTime":130.625,"body":"The announcement you guys made"},{"startTime":125.875,"endTime":130.625,"body":"that's with your GuardX product."},{"startTime":130.708,"endTime":133.125,"body":"Yeah, our XGuard. Sorry."},{"startTime":133.125,"endTime":136.416,"body":"Tell us a little bit"},{"startTime":133.125,"endTime":136.416,"body":"what what does this thing do for again,"},{"startTime":136.416,"endTime":141.083,"body":"for those who are in cybersecurity for"},{"startTime":136.416,"endTime":141.083,"body":"many years, but also for those who don't."},{"startTime":141.541,"endTime":145.416,"body":"Tell us a little bit what what"},{"startTime":141.541,"endTime":145.416,"body":"specifically does this product of yours"},{"startTime":146.5,"endTime":146.875,"body":"help the"},{"startTime":146.875,"endTime":149.875,"body":"union with and what does it actually do?"},{"startTime":150.25,"endTime":153.125,"body":"Yeah, So what do you think about it?"},{"startTime":153.125,"endTime":156.041,"body":"Thinking about"},{"startTime":153.125,"endTime":156.041,"body":"am thinking out of step back here"},{"startTime":156.041,"endTime":159.166,"body":"to say that Let's say"},{"startTime":156.041,"endTime":159.166,"body":"you want to protect a device connected."},{"startTime":159.166,"endTime":163.75,"body":"So a device is connected by"},{"startTime":159.166,"endTime":163.75,"body":"default is risk"},{"startTime":165.166,"endTime":168.166,"body":"level go goes up."},{"startTime":168.375,"endTime":172.25,"body":"Another question is how are you going to"},{"startTime":168.375,"endTime":172.25,"body":"what are you going to do about it?"},{"startTime":172.458,"endTime":174.958,"body":"In many companies,"},{"startTime":174.958,"endTime":177.958,"body":"many device companies,"},{"startTime":174.958,"endTime":177.958,"body":"you know, connected device, company"},{"startTime":177.958,"endTime":180.958,"body":"device can be a vehicle,"},{"startTime":177.958,"endTime":180.958,"body":"it can be a medical device, etc.."},{"startTime":182.0,"endTime":184.375,"body":"They're very good"},{"startTime":182.0,"endTime":184.375,"body":"in, you know, in what they're doing."},{"startTime":184.375,"endTime":187.333,"body":"So they're trying to solve"},{"startTime":184.375,"endTime":187.333,"body":"some specific problem"},{"startTime":187.333,"endTime":190.583,"body":"or create some value by creating a product"},{"startTime":191.291,"endTime":195.541,"body":"that they we just with the relevant"},{"startTime":191.291,"endTime":195.541,"body":"functional functionality and capabilities."},{"startTime":195.958,"endTime":198.958,"body":"And that's that's their core expertise."},{"startTime":199.5,"endTime":200.875,"body":"And then comes cybersecurity."},{"startTime":200.875,"endTime":204.291,"body":"Now they are the landscape is changing."},{"startTime":204.291,"endTime":208.125,"body":"Now you need to do cyber security and"},{"startTime":204.291,"endTime":208.125,"body":"most of them don't really have a strong"},{"startTime":208.708,"endTime":211.708,"body":"cybersecurity capabilities in-house in"},{"startTime":211.791,"endTime":215.25,"body":"in even in obviously tools as well. So"},{"startTime":216.75,"endTime":220.125,"body":"our goal is to provide simple solutions"},{"startTime":220.708,"endTime":224.166,"body":"and that you can add into your device."},{"startTime":224.333,"endTime":227.291,"body":"It can be a vehicle"},{"startTime":224.333,"endTime":227.291,"body":"in order to make them more"},{"startTime":227.291,"endTime":230.791,"body":"cybersecurity resilient,"},{"startTime":227.291,"endTime":230.791,"body":"specifically XGuard."},{"startTime":230.875,"endTime":235.791,"body":"You can think about it like it simplified"},{"startTime":230.875,"endTime":235.791,"body":"and say like we all have antivirus"},{"startTime":236.791,"endTime":239.791,"body":"on our laptop."},{"startTime":239.875,"endTime":242.375,"body":"It would be nice to have similar thing."},{"startTime":242.375,"endTime":245.666,"body":"They will have self-protection"},{"startTime":242.375,"endTime":245.666,"body":"on your well, the critical components"},{"startTime":245.666,"endTime":249.291,"body":"in the vehicle"},{"startTime":245.666,"endTime":249.291,"body":"and this specific example, they are in"},{"startTime":249.666,"endTime":253.458,"body":"and they're connected"},{"startTime":249.666,"endTime":253.458,"body":"models inside that into the truck"},{"startTime":254.125,"endTime":257.166,"body":"that are the big clients"},{"startTime":257.166,"endTime":260.166,"body":"of ours identify as being"},{"startTime":260.375,"endTime":264.75,"body":"and possibly attack not exactly directly,"},{"startTime":260.375,"endTime":264.75,"body":"but you know,"},{"startTime":265.916,"endTime":267.791,"body":"just for the fact that it runs"},{"startTime":267.791,"endTime":270.958,"body":"a very common OS and"},{"startTime":272.25,"endTime":275.25,"body":"and there are some"},{"startTime":272.25,"endTime":275.25,"body":"that start running in there"},{"startTime":275.416,"endTime":280.166,"body":"and over the Internet and reaching its ex"},{"startTime":275.416,"endTime":280.166,"body":"and it can create"},{"startTime":280.375,"endTime":284.958,"body":"even even the position,"},{"startTime":280.375,"endTime":284.958,"body":"even into the case , sorry, of"},{"startTime":286.25,"endTime":287.541,"body":"if someone is"},{"startTime":287.541,"endTime":290.541,"body":"being able to steal the vehicle."},{"startTime":290.875,"endTime":294.833,"body":"So what we had there"},{"startTime":290.875,"endTime":294.833,"body":"with XGuard essentially, as I mentioned,"},{"startTime":294.833,"endTime":299.333,"body":"kind of the next Gen Antivirus"},{"startTime":294.833,"endTime":299.333,"body":"and EDR for and for embedded devices."},{"startTime":299.333,"endTime":300.583,"body":"It provides self-protection."},{"startTime":300.583,"endTime":304.166,"body":"So even if you have vulnerability,"},{"startTime":300.583,"endTime":304.166,"body":"not vulnerability on your on your device,"},{"startTime":305.041,"endTime":307.916,"body":"X guard will render them"},{"startTime":307.916,"endTime":310.916,"body":"useless because it will be able to detect"},{"startTime":310.916,"endTime":314.833,"body":"the manipulation that attacker"},{"startTime":310.916,"endTime":314.833,"body":"is trying to do and block it."},{"startTime":315.166,"endTime":318.166,"body":"From the get go. Well, interesting."},{"startTime":318.458,"endTime":321.875,"body":"And I guess staying for that for a moment"},{"startTime":318.458,"endTime":321.875,"body":"before we go a little bit more generic,"},{"startTime":323.458,"endTime":326.333,"body":"do I assume correctly that your ex guards"},{"startTime":326.333,"endTime":330.291,"body":"can regularly be updated"},{"startTime":326.333,"endTime":330.291,"body":"if new threats and new vulnerability"},{"startTime":330.333,"endTime":335.416,"body":"are detected or the bad guys,"},{"startTime":330.333,"endTime":335.416,"body":"so to speak, find a way around it."},{"startTime":335.416,"endTime":339.208,"body":"You can update your ex guard over the year"},{"startTime":335.416,"endTime":339.208,"body":"to make it even more robust."},{"startTime":339.416,"endTime":342.416,"body":"Is that a fair assessment"},{"startTime":339.416,"endTime":342.416,"body":"or is that handled differently?"},{"startTime":342.833,"endTime":343.708,"body":"That's a great question."},{"startTime":343.708,"endTime":345.833,"body":"So actually we took a different approach."},{"startTime":345.833,"endTime":348.75,"body":"So when you think about antivirus,"},{"startTime":345.833,"endTime":348.75,"body":"essentially you think about you can"},{"startTime":348.75,"endTime":354.125,"body":"I need to update the signatures of a"},{"startTime":348.75,"endTime":354.125,"body":"that identify bad software, etc.."},{"startTime":355.5,"endTime":358.5,"body":"Actually on the way to work, it"},{"startTime":358.5,"endTime":362.375,"body":"essentially looks it looks down"},{"startTime":358.5,"endTime":362.375,"body":"the design, the functionality."},{"startTime":362.458,"endTime":366.791,"body":"So when you for example,"},{"startTime":362.458,"endTime":366.791,"body":"let's say you have an infotainment system,"},{"startTime":366.791,"endTime":369.791,"body":"okay, does what it does"},{"startTime":369.958,"endTime":372.958,"body":"during the build time,"},{"startTime":369.958,"endTime":372.958,"body":"when the code is ready,"},{"startTime":373.166,"endTime":375.875,"body":"the functionality well define."},{"startTime":375.875,"endTime":380.75,"body":"And that's where X-Guard actually got it's"},{"startTime":375.875,"endTime":380.75,"body":"part of the build process."},{"startTime":380.875,"endTime":383.875,"body":"So we automatically analyze"},{"startTime":380.875,"endTime":383.875,"body":"the functionality"},{"startTime":384.5,"endTime":388.625,"body":"and it adds cybersecurity checks"},{"startTime":384.5,"endTime":388.625,"body":"just to make sure that the functionality,"},{"startTime":388.625,"endTime":391.625,"body":"the flow of the software"},{"startTime":391.625,"endTime":395.208,"body":"in is going to be kept during a runtime."},{"startTime":395.291,"endTime":398.291,"body":"Any deviation from that will be blocked."},{"startTime":399.416,"endTime":402.791,"body":"So one, one,"},{"startTime":399.416,"endTime":402.791,"body":"one example can be simple example."},{"startTime":402.875,"endTime":406.708,"body":"If someone so you have your image"},{"startTime":402.875,"endTime":406.708,"body":"of your infotainment system,"},{"startTime":406.708,"endTime":411.708,"body":"someone the hacker was able"},{"startTime":406.708,"endTime":411.708,"body":"to drop some malicious file into it, now"},{"startTime":411.708,"endTime":416.416,"body":"he wants to execute it and well, we will"},{"startTime":411.708,"endTime":416.416,"body":"identify that this thing is foreign."},{"startTime":416.458,"endTime":423.0,"body":"It was not part of the the of the original"},{"startTime":416.458,"endTime":423.0,"body":"code or any update that came after."},{"startTime":423.458,"endTime":426.208,"body":"And we will block it and not allow"},{"startTime":423.458,"endTime":426.208,"body":"and will not allow it to run."},{"startTime":426.208,"endTime":429.291,"body":"So we can think about"},{"startTime":426.208,"endTime":429.291,"body":"if someone's trying to inject a ransomware"},{"startTime":429.291,"endTime":430.958,"body":"into the infotainment system"},{"startTime":429.291,"endTime":430.958,"body":"to essentially"},{"startTime":430.958,"endTime":433.958,"body":"turn your head unit into a brick."},{"startTime":434.125,"endTime":438.041,"body":"And unless you pay them"},{"startTime":434.125,"endTime":438.041,"body":"and this thing will not be permitted."},{"startTime":440.041,"endTime":441.791,"body":"So let's say, though,"},{"startTime":441.791,"endTime":446.166,"body":"that OEM again, truck"},{"startTime":441.791,"endTime":446.166,"body":"OEM may be less likely than passenger."},{"startTime":446.166,"endTime":449.166,"body":"But nevertheless,"},{"startTime":446.166,"endTime":449.166,"body":"from a conceptual point of view,"},{"startTime":449.75,"endTime":453.291,"body":"besides, hey, you know, the users,"},{"startTime":449.75,"endTime":453.291,"body":"they want new features"},{"startTime":453.291,"endTime":454.833,"body":"on the infotainment system,"},{"startTime":454.833,"endTime":458.375,"body":"the example that you just use, and we're"},{"startTime":454.833,"endTime":458.375,"body":"going to send an over-the-air update."},{"startTime":459.083,"endTime":463.083,"body":"How is your system"},{"startTime":459.083,"endTime":463.083,"body":"then aware of the new functionality"},{"startTime":463.083,"endTime":468.416,"body":"of the new software, so to speak,"},{"startTime":463.083,"endTime":468.416,"body":"that's now flashed into the head unit?"},{"startTime":468.416,"endTime":472.833,"body":"Is is it agnostic of that or has it"},{"startTime":468.416,"endTime":472.833,"body":"is it part of that update as well?"},{"startTime":472.833,"endTime":474.291,"body":"Or how does that work?"},{"startTime":474.291,"endTime":477.0,"body":"Yeah, it's agnostic, the short answer."},{"startTime":477.0,"endTime":478.375,"body":"It's the agnostic."},{"startTime":478.375,"endTime":482.583,"body":"Essentially what the what happens"},{"startTime":478.375,"endTime":482.583,"body":"is that think about when when software."},{"startTime":482.708,"endTime":487.125,"body":"So it's not only agnostic, it's"},{"startTime":482.708,"endTime":487.125,"body":"also transparent to the engineering."},{"startTime":487.125,"endTime":489.75,"body":"So the engineers will develop"},{"startTime":487.125,"endTime":489.75,"body":"whatever they want."},{"startTime":489.75,"endTime":493.291,"body":"They will know, keep advancing"},{"startTime":489.75,"endTime":493.291,"body":"the features and more capabilities"},{"startTime":494.458,"endTime":496.666,"body":"the code will get into."},{"startTime":496.666,"endTime":499.666,"body":"It's going to be built in in the toolchain"},{"startTime":500.75,"endTime":503.916,"body":"you can think about X-Guard"},{"startTime":500.75,"endTime":503.916,"body":"is like as another"},{"startTime":504.708,"endTime":507.625,"body":"second compiler that sits after that,"},{"startTime":507.625,"endTime":511.916,"body":"analyze"},{"startTime":507.625,"endTime":511.916,"body":"the code, understand the functionality"},{"startTime":512.041,"endTime":515.541,"body":"or the flow of the program,"},{"startTime":512.041,"endTime":515.541,"body":"what kind of components are there"},{"startTime":516.083,"endTime":518.541,"body":"and lock down this and"},{"startTime":518.541,"endTime":522.75,"body":"and these capabilities and they let in,"},{"startTime":518.541,"endTime":522.75,"body":"you know, and then you have"},{"startTime":522.75,"endTime":526.875,"body":"a release of the software which these"},{"startTime":522.75,"endTime":526.875,"body":"sort of security checks enable."},{"startTime":527.291,"endTime":530.291,"body":"Now, when you add when you let's see."},{"startTime":530.333,"endTime":533.291,"body":"Okay. And you send an update"},{"startTime":533.291,"endTime":536.291,"body":"you essentially building a new package."},{"startTime":536.333,"endTime":538.666,"body":"This package"},{"startTime":536.333,"endTime":538.666,"body":"also will go through this process."},{"startTime":538.666,"endTime":542.583,"body":"And we have a mechanism that identifies"},{"startTime":538.666,"endTime":542.583,"body":"that there is a new package"},{"startTime":543.041,"endTime":545.958,"body":"and that it needs to update the policy"},{"startTime":545.958,"endTime":550.333,"body":"and what is allowed to be"},{"startTime":545.958,"endTime":550.333,"body":"to run on the ECU For example,"},{"startTime":550.625,"endTime":553.875,"body":"you can actually you added another"},{"startTime":550.625,"endTime":553.875,"body":"another functionality to do a"},{"startTime":554.541,"endTime":558.541,"body":"so the software we in our ECU,"},{"startTime":558.541,"endTime":562.208,"body":"XGuard agent, we understand that"},{"startTime":558.541,"endTime":562.208,"body":"there is a new functionality called “a”"},{"startTime":562.291,"endTime":566.5,"body":"with its own libraries"},{"startTime":562.291,"endTime":566.5,"body":"and will allow it to run in operate."},{"startTime":566.541,"endTime":569.958,"body":"Okay okay"},{"startTime":566.541,"endTime":569.958,"body":"so maybe go near for for a second."},{"startTime":569.958,"endTime":571.5,"body":"Go a little more generic."},{"startTime":571.5,"endTime":574.5,"body":"Where do you guys see the majority of"},{"startTime":575.5,"endTime":579.5,"body":"cybersecurity activities going on"},{"startTime":575.5,"endTime":579.5,"body":"as it relates to"},{"startTime":579.5,"endTime":584.541,"body":"which market do you see the biggest demand"},{"startTime":579.5,"endTime":584.541,"body":"for your solutions?"},{"startTime":584.541,"endTime":584.875,"body":"Right."},{"startTime":584.875,"endTime":586.375,"body":"To protect vehicles."},{"startTime":586.375,"endTime":588.958,"body":"Let's"},{"startTime":586.375,"endTime":588.958,"body":"call it a passenger and heavy duty trucks."},{"startTime":588.958,"endTime":590.75,"body":"Anything in between there?"},{"startTime":590.75,"endTime":593.75,"body":"Is it is it in Asia? Is it in Europe?"},{"startTime":593.791,"endTime":595.333,"body":"Is it in the U.S.?"},{"startTime":595.333,"endTime":596.958,"body":"What are what are some of the trends?"},{"startTime":596.958,"endTime":600.333,"body":"What do you see in mainly?"},{"startTime":600.416,"endTime":604.208,"body":"So, you know, the big blessing"},{"startTime":600.416,"endTime":604.208,"body":"and blessing of what we had"},{"startTime":604.208,"endTime":608.958,"body":"was the introduction of the ISO 21434,"},{"startTime":604.208,"endTime":608.958,"body":"which essentially"},{"startTime":610.75,"endTime":612.166,"body":"it's a well written standard."},{"startTime":612.166,"endTime":615.958,"body":"I would say very, very vividly"},{"startTime":612.166,"endTime":615.958,"body":"what needs to happen"},{"startTime":617.75,"endTime":621.375,"body":"and also kind of create standardization,"},{"startTime":621.833,"endTime":625.625,"body":"kind of a global standardization"},{"startTime":621.833,"endTime":625.625,"body":"that every market is following."},{"startTime":628.666,"endTime":631.666,"body":"So I would say that"},{"startTime":632.5,"endTime":634.166,"body":"what we see is more like"},{"startTime":635.25,"endTime":635.75,"body":"so we see"},{"startTime":635.75,"endTime":638.75,"body":"demand across the board, I would say"},{"startTime":638.875,"endTime":640.875,"body":"there,"},{"startTime":638.875,"endTime":640.875,"body":"but there is different types of demand."},{"startTime":640.875,"endTime":646.125,"body":"So you have all these emerging players,"},{"startTime":640.875,"endTime":646.125,"body":"you know, like their followers or."},{"startTime":646.208,"endTime":647.708,"body":"Yes. So"},{"startTime":647.708,"endTime":650.708,"body":"in and they, you know, they,"},{"startTime":651.0,"endTime":654.791,"body":"they have a very aggressive timeline"},{"startTime":651.0,"endTime":654.791,"body":"to where to produce cars."},{"startTime":655.375,"endTime":658.375,"body":"And at the same time, again,"},{"startTime":655.375,"endTime":658.375,"body":"they don't have"},{"startTime":658.916,"endTime":662.375,"body":"cybersecurity capabilities,"},{"startTime":658.916,"endTime":662.375,"body":"at least not in the scale that they need."},{"startTime":663.125,"endTime":667.625,"body":"And so over there, we see a lot of a lot"},{"startTime":663.125,"endTime":667.625,"body":"of requirements of in that."},{"startTime":668.958,"endTime":671.75,"body":"And it can be"},{"startTime":668.958,"endTime":671.75,"body":"the spectrum can be from helping them"},{"startTime":671.75,"endTime":677.458,"body":"with the certification process"},{"startTime":671.75,"endTime":677.458,"body":"up to an and helping them,"},{"startTime":678.166,"endTime":681.833,"body":"you know, in terms of providing them"},{"startTime":678.166,"endTime":681.833,"body":"something like a Cisco as a service"},{"startTime":682.5,"endTime":686.583,"body":"is someone that will go inside"},{"startTime":682.5,"endTime":686.583,"body":"the company, will help them to define"},{"startTime":686.583,"endTime":689.125,"body":"their vehicle cybersecurity strategy"},{"startTime":689.125,"endTime":693.083,"body":"and take it from there, and"},{"startTime":689.125,"endTime":693.083,"body":"all the features and tools and so forth."},{"startTime":693.083,"endTime":696.208,"body":"And we have engagement"},{"startTime":693.083,"endTime":696.208,"body":"in that level as well."},{"startTime":697.25,"endTime":700.458,"body":"So there's definitely the emerging EV."},{"startTime":700.541,"endTime":705.208,"body":"We also see in traditional OEM"},{"startTime":700.541,"endTime":705.208,"body":"that the ones you also see,"},{"startTime":705.5,"endTime":710.0,"body":"they're always everything that they always"},{"startTime":705.5,"endTime":710.0,"body":"need to help in terms of services."},{"startTime":710.125,"endTime":713.125,"body":"Event testing is a big thing."},{"startTime":714.791,"endTime":718.5,"body":"It became a tool, became a main thing."},{"startTime":719.666,"endTime":722.666,"body":"It's something that every,"},{"startTime":723.041,"endTime":725.708,"body":"every company needs to do"},{"startTime":723.041,"endTime":725.708,"body":"before they release their product."},{"startTime":725.708,"endTime":727.708,"body":"They're using vehicles."},{"startTime":727.708,"endTime":730.708,"body":"And so we see a lot of traction"},{"startTime":727.708,"endTime":730.708,"body":"over there."},{"startTime":732.083,"endTime":735.083,"body":"And yeah, so I would say"},{"startTime":736.041,"endTime":738.5,"body":"the emerging EV definitely provides"},{"startTime":736.041,"endTime":738.5,"body":"a lot of work,"},{"startTime":738.5,"endTime":743.5,"body":"a lot of traction"},{"startTime":738.5,"endTime":743.5,"body":"and but also the traditional one"},{"startTime":743.875,"endTime":747.583,"body":"because of their scale and their maturity"},{"startTime":748.041,"endTime":750.625,"body":"of alignment with the ISO."},{"startTime":750.625,"endTime":753.583,"body":"Or so you mentioned the ISO standard,"},{"startTime":750.625,"endTime":753.583,"body":"which I agree"},{"startTime":753.583,"endTime":757.916,"body":"and at least puts a common base"},{"startTime":753.583,"endTime":757.916,"body":"that everybody can work off"},{"startTime":757.958,"endTime":762.916,"body":"and that we, what we understand"},{"startTime":757.958,"endTime":762.916,"body":"how to communicate between customers"},{"startTime":762.916,"endTime":767.333,"body":"and OEMs and suppliers"},{"startTime":762.916,"endTime":767.333,"body":"like in ours ourselves as well obviously."},{"startTime":767.458,"endTime":768.291,"body":"Yeah."},{"startTime":768.291,"endTime":771.75,"body":"How, how much more important"},{"startTime":768.291,"endTime":771.75,"body":"however do really get"},{"startTime":772.708,"endTime":776.125,"body":"the push for cybersecurity"},{"startTime":772.708,"endTime":776.125,"body":"to truly be implemented on our end"},{"startTime":776.125,"endTime":780.083,"body":"may be much more diligent,"},{"startTime":776.125,"endTime":780.083,"body":"much more serious level,"},{"startTime":780.083,"endTime":783.75,"body":"if you can use that word is"},{"startTime":780.083,"endTime":783.75,"body":"when when governments get involved."},{"startTime":783.75,"endTime":789.083,"body":"So let's say the EU has an active right"},{"startTime":783.75,"endTime":789.083,"body":"cybersecurity mandates and regulations,"},{"startTime":789.75,"endTime":792.75,"body":"for example,"},{"startTime":789.75,"endTime":792.75,"body":"we don't necessarily have in the U.S.."},{"startTime":793.041,"endTime":797.333,"body":"How much more demand"},{"startTime":793.041,"endTime":797.333,"body":"did you guys see for your solution"},{"startTime":798.458,"endTime":802.583,"body":"based on that change as opposed to,"},{"startTime":803.333,"endTime":807.083,"body":"again, ISO regulation"},{"startTime":803.333,"endTime":807.083,"body":"that certainly also are used in the U.S.,"},{"startTime":807.083,"endTime":810.458,"body":"but were a actual government"},{"startTime":807.083,"endTime":810.458,"body":"regulation, action"},{"startTime":811.583,"endTime":816.208,"body":"and and certification, so to speak, is is"},{"startTime":811.583,"endTime":816.208,"body":"missing or still missing may still come."},{"startTime":816.25,"endTime":820.75,"body":"How is this changing"},{"startTime":816.25,"endTime":820.75,"body":"the dynamics of of demand for you."},{"startTime":821.833,"endTime":825.708,"body":"Yeah so you know in Europe"},{"startTime":821.833,"endTime":825.708,"body":"they the European market"},{"startTime":825.708,"endTime":829.5,"body":"so the European regulation"},{"startTime":825.708,"endTime":829.5,"body":"is always kind of setting the you know"},{"startTime":829.583,"endTime":834.75,"body":"leading the way the regulation of sudden,"},{"startTime":829.583,"endTime":834.75,"body":"you know, you have GDPR, etc."},{"startTime":834.791,"endTime":838.75,"body":"I think came up for a lot of Europe"},{"startTime":834.791,"endTime":838.75,"body":"and but you see the same thing here"},{"startTime":838.791,"endTime":842.541,"body":"where the case of Europe,"},{"startTime":838.791,"endTime":842.541,"body":"they decide there being a new regulation"},{"startTime":843.416,"endTime":846.75,"body":"and and all the companies"},{"startTime":843.416,"endTime":846.75,"body":"globally are aligning into that"},{"startTime":846.75,"endTime":851.125,"body":"because they don't want to maintain"},{"startTime":846.75,"endTime":851.125,"body":"two different systems, especially when so"},{"startTime":851.666,"endTime":852.75,"body":"in the beginning when we"},{"startTime":853.833,"endTime":854.791,"body":"when ISO"},{"startTime":854.791,"endTime":858.916,"body":"started to gain traction,"},{"startTime":854.791,"endTime":858.916,"body":"we thought, okay, maybe it will be more"},{"startTime":859.166,"endTime":862.291,"body":"or the UNCR 155,"},{"startTime":859.166,"endTime":862.291,"body":"maybe it will be more workable"},{"startTime":862.291,"endTime":865.291,"body":"for our European customers."},{"startTime":865.791,"endTime":867.958,"body":"But what we saw in reality is that"},{"startTime":867.958,"endTime":871.75,"body":"everyone is aligning to that"},{"startTime":867.958,"endTime":871.75,"body":"because even if you are an OEM in the US,"},{"startTime":872.333,"endTime":876.625,"body":"you're telling yourself, okay,"},{"startTime":872.333,"endTime":876.625,"body":"I want to sell in Europe,"},{"startTime":877.166,"endTime":882.0,"body":"I want to sell in Japan, and so I am not"},{"startTime":877.166,"endTime":882.0,"body":"going to create two different platforms."},{"startTime":882.333,"endTime":887.208,"body":"So it's better to do everything at once"},{"startTime":882.333,"endTime":887.208,"body":"in same on the same platform. Hmm."},{"startTime":887.791,"endTime":890.875,"body":"So yeah,"},{"startTime":887.791,"endTime":890.875,"body":"so it's very rare to see someone that"},{"startTime":891.791,"endTime":894.041,"body":"for some reason keep their eyes on."},{"startTime":894.041,"endTime":896.166,"body":"I think we saw such an example."},{"startTime":896.166,"endTime":898.125,"body":"And in the beginning there was"},{"startTime":898.125,"endTime":901.125,"body":"we felt like maybe someone,"},{"startTime":898.125,"endTime":901.125,"body":"some of our clients will not"},{"startTime":901.625,"endTime":904.625,"body":"adhering to ISO,"},{"startTime":901.625,"endTime":904.625,"body":"but eventually all of them are,"},{"startTime":906.666,"endTime":908.083,"body":"you know so I think that"},{"startTime":908.083,"endTime":910.583,"body":"what I heard from a large OEM"},{"startTime":910.583,"endTime":914.875,"body":"is that if you are adhering to"},{"startTime":910.583,"endTime":914.875,"body":"even if you're, you know, in the U.S."},{"startTime":914.875,"endTime":917.875,"body":"and selling only let's say"},{"startTime":914.875,"endTime":917.875,"body":"selling your cars in the U.S.,"},{"startTime":918.375,"endTime":921.083,"body":"it's easier to defend"},{"startTime":921.083,"endTime":924.125,"body":"yourself against there when you are"},{"startTime":925.25,"endTime":926.875,"body":"interacting with ..."},{"startTime":926.875,"endTime":929.875,"body":"when you show them"},{"startTime":926.875,"endTime":929.875,"body":"that you are following the default."},{"startTime":930.083,"endTime":932.541,"body":"Yeah, you say, I did everything I can."},{"startTime":932.541,"endTime":935.541,"body":"You know,"},{"startTime":932.541,"endTime":935.541,"body":"I follow this this there this standard."},{"startTime":935.75,"endTime":937.916,"body":"And, you know, it just happened."},{"startTime":937.916,"endTime":940.25,"body":"Now very similar, very similar,"},{"startTime":940.25,"endTime":943.208,"body":"very sorry, very similar to the approach"},{"startTime":940.25,"endTime":943.208,"body":"that essentially U.S."},{"startTime":943.208,"endTime":946.75,"body":"OEMs are using with ISO 26266."},{"startTime":946.75,"endTime":948.208,"body":"It's a functional safety, right?"},{"startTime":948.208,"endTime":952.208,"body":"It's not necessarily a mandate, but"},{"startTime":948.208,"endTime":952.208,"body":"everybody wants to use it because you can"},{"startTime":952.208,"endTime":957.333,"body":"then highlight that you use the proper"},{"startTime":952.208,"endTime":957.333,"body":"design practices that you did, your hazard"},{"startTime":957.333,"endTime":961.125,"body":"and risk analysis when you design"},{"startTime":957.333,"endTime":961.125,"body":"a component, a subsystem system, etc."},{"startTime":961.125,"endTime":964.375,"body":"It sounds like it's very similar"},{"startTime":961.125,"endTime":964.375,"body":"in the cyber security space as well."},{"startTime":964.791,"endTime":966.5,"body":"Yeah, and I would also add that"},{"startTime":967.625,"endTime":969.291,"body":"there is"},{"startTime":969.291,"endTime":972.0,"body":"beside the compliance and the compliance,"},{"startTime":972.0,"endTime":976.041,"body":"you also want to hedge your risk"},{"startTime":972.0,"endTime":976.041,"body":"if you're following the ISO,"},{"startTime":977.25,"endTime":981.083,"body":"which which mandates, you know, best"},{"startTime":977.25,"endTime":981.083,"body":"practices in terms of processes and so on."},{"startTime":981.083,"endTime":984.625,"body":"For cyber security, you are also producing"},{"startTime":984.625,"endTime":987.625,"body":"a higher quality product"},{"startTime":984.625,"endTime":987.625,"body":"that is more out there."},{"startTime":987.958,"endTime":991.625,"body":"And I really thought"},{"startTime":987.958,"endTime":991.625,"body":"thought number one priority,"},{"startTime":991.625,"endTime":995.208,"body":"especially for companies that are,"},{"startTime":991.625,"endTime":995.208,"body":"you know, rushing to the release of car"},{"startTime":996.208,"endTime":1001.083,"body":"is something that they think about and"},{"startTime":996.208,"endTime":1001.083,"body":"they definitely want to protect themselves"},{"startTime":1001.083,"endTime":1005.166,"body":"and make sure that they are also providing"},{"startTime":1001.083,"endTime":1005.166,"body":"quality product in here."},{"startTime":1005.541,"endTime":1007.833,"body":"That's their goal."},{"startTime":1007.833,"endTime":1010.833,"body":"So I've known of your company"},{"startTime":1007.833,"endTime":1010.833,"body":"and work with"},{"startTime":1011.5,"endTime":1015.0,"body":"with some of your coworkers"},{"startTime":1011.5,"endTime":1015.0,"body":"for for many, many years."},{"startTime":1015.0,"endTime":1016.708,"body":"And it felt like at the beginning"},{"startTime":1016.708,"endTime":1019.125,"body":"when you guys started,"},{"startTime":1016.708,"endTime":1019.125,"body":"you said seven years ago right."},{"startTime":1021.458,"endTime":1022.833,"body":"Very exciting time."},{"startTime":1022.833,"endTime":1024.583,"body":"Everybody talked about cybersecurity."},{"startTime":1024.583,"endTime":1027.791,"body":"But then, at least from my perspective,"},{"startTime":1024.583,"endTime":1027.791,"body":"it felt like it"},{"startTime":1028.0,"endTime":1029.791,"body":"it didn't get the lift off, Right?"},{"startTime":1029.791,"endTime":1030.791,"body":"We were on the tarmac."},{"startTime":1030.791,"endTime":1033.333,"body":"We were ready to take off,"},{"startTime":1030.791,"endTime":1033.333,"body":"but it didn't really take off."},{"startTime":1033.333,"endTime":1035.833,"body":"We're kind of like waiting,"},{"startTime":1033.333,"endTime":1035.833,"body":"waiting, waiting."},{"startTime":1035.833,"endTime":1038.833,"body":"And now it seems to have have taken off."},{"startTime":1038.958,"endTime":1041.041,"body":"Why now? Or my seeing it wrong?"},{"startTime":1041.041,"endTime":1043.291,"body":"Or if I see it right, why now?"},{"startTime":1043.291,"endTime":1046.041,"body":"What what do you believe has changed"},{"startTime":1043.291,"endTime":1046.041,"body":"this regulation?"},{"startTime":1046.041,"endTime":1050.416,"body":"Is it an acknowledgment that,"},{"startTime":1046.041,"endTime":1050.416,"body":"no, this is really serious"},{"startTime":1050.416,"endTime":1055.625,"body":"and some really bad things could happen"},{"startTime":1050.416,"endTime":1055.625,"body":"both from a safety but also from a let's"},{"startTime":1055.625,"endTime":1059.416,"body":"say, from a the amount of ransom,"},{"startTime":1055.625,"endTime":1059.416,"body":"from an economic impact."},{"startTime":1059.416,"endTime":1063.708,"body":"And know OEM has, share a little bit"},{"startTime":1059.416,"endTime":1063.708,"body":"of light from your perspective from there."},{"startTime":1065.291,"endTime":1068.291,"body":"Yes, that's definitely, definitely shift"},{"startTime":1065.291,"endTime":1068.291,"body":"correctly."},{"startTime":1068.5,"endTime":1073.0,"body":"I think that there are maybe kind of three"},{"startTime":1068.5,"endTime":1073.0,"body":"dimensions here for why things change."},{"startTime":1073.708,"endTime":1077.541,"body":"First of all, on the"},{"startTime":1073.708,"endTime":1077.541,"body":"you know, on the, let's say,"},{"startTime":1077.541,"endTime":1080.875,"body":"market level,"},{"startTime":1077.541,"endTime":1080.875,"body":"there is more maturity following the ISO"},{"startTime":1080.916,"endTime":1084.583,"body":"and UNCR 155."},{"startTime":1084.666,"endTime":1087.666,"body":"I mean, today or since"},{"startTime":1087.833,"endTime":1089.5,"body":"Q4 last year,"},{"startTime":1089.5,"endTime":1092.708,"body":"you can't sell"},{"startTime":1089.5,"endTime":1092.708,"body":"a new vehicle model in Europe unless it"},{"startTime":1093.25,"endTime":1096.583,"body":"passes, I guess, which put cybersecurity"},{"startTime":1097.125,"endTime":1100.5,"body":"in the same front row with safety,"},{"startTime":1097.125,"endTime":1100.5,"body":"which is kind of amazing"},{"startTime":1100.5,"endTime":1101.25,"body":"when you think about it."},{"startTime":1101.25,"endTime":1105.833,"body":"It's only it's only in the field today,"},{"startTime":1106.041,"endTime":1109.625,"body":"it's only in the automotive,"},{"startTime":1106.041,"endTime":1109.625,"body":"more automotive industry."},{"startTime":1109.75,"endTime":1113.291,"body":"Yeah, the markets are starting to catch"},{"startTime":1109.75,"endTime":1113.291,"body":"up, but it's very unique."},{"startTime":1114.166,"endTime":1117.166,"body":"So one thing is the maturity"},{"startTime":1114.166,"endTime":1117.166,"body":"on that level."},{"startTime":1117.375,"endTime":1121.875,"body":"And yeah, many, many ways"},{"startTime":1117.375,"endTime":1121.875,"body":"what we have to do one kind of,"},{"startTime":1123.041,"endTime":1126.041,"body":"you know, now they're"},{"startTime":1123.041,"endTime":1126.041,"body":"doing some firefighting because they"},{"startTime":1126.041,"endTime":1129.916,"body":"heard about it, but maybe they didn't take"},{"startTime":1126.041,"endTime":1129.916,"body":"it too seriously or budget."},{"startTime":1130.166,"endTime":1133.166,"body":"Now they're trying to ration"},{"startTime":1130.166,"endTime":1133.166,"body":"and close the gap."},{"startTime":1133.833,"endTime":1134.5,"body":"That's one thing."},{"startTime":1134.5,"endTime":1137.5,"body":"The second thing is I think on on,"},{"startTime":1137.5,"endTime":1140.083,"body":"to be frank on the company level,"},{"startTime":1140.083,"endTime":1143.625,"body":"we started with XGard,"},{"startTime":1140.083,"endTime":1143.625,"body":"which is a great solution,"},{"startTime":1143.625,"endTime":1146.791,"body":"but it was, I would say,"},{"startTime":1143.625,"endTime":1146.791,"body":"a little bit ahead of its time."},{"startTime":1147.041,"endTime":1148.583,"body":"Out of its time."},{"startTime":1148.583,"endTime":1150.791,"body":"Yet, because when you look"},{"startTime":1148.583,"endTime":1150.791,"body":"at the evolution"},{"startTime":1150.791,"endTime":1153.791,"body":"of cybersecurity"},{"startTime":1150.791,"endTime":1153.791,"body":"in automotive, for example,"},{"startTime":1155.333,"endTime":1160.0,"body":"you you need to start from the basic stuff"},{"startTime":1155.333,"endTime":1160.0,"body":"of the software."},{"startTime":1160.0,"endTime":1163.0,"body":"If we could do a software"},{"startTime":1160.0,"endTime":1163.0,"body":"development lifecycle."},{"startTime":1163.458,"endTime":1167.625,"body":"So you need to do threat modeling,"},{"startTime":1163.458,"endTime":1167.625,"body":"you need to do event testing"},{"startTime":1169.125,"endTime":1169.958,"body":"and so on."},{"startTime":1169.958,"endTime":1174.333,"body":"So there's a big gap over there"},{"startTime":1169.958,"endTime":1174.333,"body":"and it needs to be closed"},{"startTime":1174.333,"endTime":1178.291,"body":"before you can think about, okay, I'm"},{"startTime":1174.333,"endTime":1178.291,"body":"very good, very good over there."},{"startTime":1178.291,"endTime":1180.708,"body":"But now I want to go to the next level."},{"startTime":1180.708,"endTime":1184.5,"body":"And so that was something that we were"},{"startTime":1180.708,"endTime":1184.5,"body":"we were a little bit there."},{"startTime":1185.0,"endTime":1188.416,"body":"That's why we decided to at some point"},{"startTime":1185.0,"endTime":1188.416,"body":"we understood that we actually need"},{"startTime":1188.416,"endTime":1189.791,"body":"to help our clients."},{"startTime":1189.791,"endTime":1192.083,"body":"We need to help our market, the market so"},{"startTime":1193.0,"endTime":1195.708,"body":"they have the skill gap, the knowledge gap"},{"startTime":1195.708,"endTime":1199.208,"body":"and we started develop"},{"startTime":1195.708,"endTime":1199.208,"body":"our is a cybersecurity consulting arm,"},{"startTime":1199.625,"endTime":1202.625,"body":"which is very successful, very easy"},{"startTime":1202.666,"endTime":1205.666,"body":"and start to open different labs"},{"startTime":1202.666,"endTime":1205.666,"body":"in different locations."},{"startTime":1205.666,"endTime":1211.25,"body":"And that 1 to 1 we have Michigan"},{"startTime":1205.666,"endTime":1211.25,"body":"and that helped as researchers"},{"startTime":1211.25,"endTime":1214.333,"body":"and help our clients to prevent this"},{"startTime":1211.25,"endTime":1214.333,"body":"and so on."},{"startTime":1214.916,"endTime":1218.458,"body":"And we did that services"},{"startTime":1214.916,"endTime":1218.458,"body":"and we also develop tools"},{"startTime":1219.083,"endTime":1222.291,"body":"that automate"},{"startTime":1219.083,"endTime":1222.291,"body":"some of the work that needs to do."},{"startTime":1222.291,"endTime":1225.583,"body":"They heavy lifting,"},{"startTime":1222.291,"endTime":1225.583,"body":"the work that needs to happen in order to"},{"startTime":1226.875,"endTime":1228.916,"body":"comply with the ISO"},{"startTime":1228.916,"endTime":1232.375,"body":"and also to simplify what you're doing."},{"startTime":1232.375,"endTime":1236.875,"body":"And essentially also add address"},{"startTime":1232.375,"endTime":1236.875,"body":"to address the issue here where you have,"},{"startTime":1237.666,"endTime":1239.0,"body":"yeah,"},{"startTime":1239.0,"endTime":1242.958,"body":"low, high demand for cybersecurity talent,"},{"startTime":1239.0,"endTime":1242.958,"body":"but not enough"},{"startTime":1244.0,"endTime":1245.083,"body":"people out there."},{"startTime":1245.083,"endTime":1248.25,"body":"And so you want to,"},{"startTime":1245.083,"endTime":1248.25,"body":"you want to use tool to do more with less."},{"startTime":1248.25,"endTime":1251.375,"body":"And that's where we also focusing"},{"startTime":1248.25,"endTime":1251.375,"body":"with our vehicle platform."},{"startTime":1252.541,"endTime":1254.625,"body":"So we have an automatic directive."},{"startTime":1254.625,"endTime":1257.625,"body":"We can create a tower within minutes,"},{"startTime":1254.625,"endTime":1257.625,"body":"which is kind of crazy."},{"startTime":1257.958,"endTime":1262.125,"body":"And instead of weeks you can"},{"startTime":1257.958,"endTime":1262.125,"body":"you have the binary analysis which"},{"startTime":1262.666,"endTime":1266.416,"body":"and automation"},{"startTime":1262.666,"endTime":1266.416,"body":"allows you to quickly understand"},{"startTime":1266.416,"endTime":1270.416,"body":"your device system,"},{"startTime":1266.416,"endTime":1270.416,"body":"your vehicle, cybersecurity posture,"},{"startTime":1271.208,"endTime":1274.708,"body":"and also help you with that testing"},{"startTime":1271.208,"endTime":1274.708,"body":"and also down the road"},{"startTime":1275.125,"endTime":1279.583,"body":"managing your vulnerabilities once"},{"startTime":1275.125,"endTime":1279.583,"body":"the vehicle , the ECU is in the field."},{"startTime":1280.625,"endTime":1283.708,"body":"So that will be, you know,"},{"startTime":1280.625,"endTime":1283.708,"body":"kind of the second dimension"},{"startTime":1283.708,"endTime":1286.916,"body":"that I mentioned is what happens,"},{"startTime":1283.708,"endTime":1286.916,"body":"you know, in the"},{"startTime":1287.625,"endTime":1290.333,"body":"in the market reality."},{"startTime":1290.333,"endTime":1294.25,"body":"So last week"},{"startTime":1290.333,"endTime":1294.25,"body":"there was an article in the Guardian"},{"startTime":1294.541,"endTime":1297.958,"body":"talking were mentioning that ..."},{"startTime":1298.041,"endTime":1304.041,"body":"talking about the class in class action"},{"startTime":1298.041,"endTime":1304.041,"body":"lawsuit against the Kia and Hyundai know"},{"startTime":1304.083,"endTime":1307.333,"body":"I don't know if you heard about it,"},{"startTime":1304.083,"endTime":1307.333,"body":"but essentially what happened over there"},{"startTime":1307.875,"endTime":1313.041,"body":"is that there was a in early 2021,"},{"startTime":1307.875,"endTime":1313.041,"body":"there was a TikTok challenge"},{"startTime":1313.458,"endTime":1316.75,"body":"of explaining how to break into a Hyundai"},{"startTime":1316.75,"endTime":1319.916,"body":"and Kia car using a USB cable."},{"startTime":1321.083,"endTime":1321.875,"body":"And this"},{"startTime":1321.875,"endTime":1325.75,"body":"thing kind of started to gain momentum."},{"startTime":1325.833,"endTime":1327.833,"body":"And a year later,"},{"startTime":1327.833,"endTime":1330.291,"body":"the Los Angeles official reported"},{"startTime":1330.291,"endTime":1334.125,"body":"there was a spike in car"},{"startTime":1330.291,"endTime":1334.125,"body":"theft of these specific models."},{"startTime":1334.125,"endTime":1337.125,"body":"They're talking about 9 million vehicles"},{"startTime":1334.125,"endTime":1337.125,"body":"globally."},{"startTime":1337.625,"endTime":1341.25,"body":"And so the end result of that was that"},{"startTime":1341.291,"endTime":1346.166,"body":"the Kia and Hyundai started a paid"},{"startTime":1341.291,"endTime":1346.166,"body":"to spent $200 million"},{"startTime":1346.166,"endTime":1349.458,"body":"to deal"},{"startTime":1346.166,"endTime":1349.458,"body":"with all the aftermath of this failure."},{"startTime":1350.958,"endTime":1352.375,"body":"So yeah, $200 million."},{"startTime":1352.375,"endTime":1355.333,"body":"It's a not small amount"},{"startTime":1352.375,"endTime":1355.333,"body":"and you have it in different places."},{"startTime":1355.333,"endTime":1357.041,"body":"But you know, these things are happening."},{"startTime":1357.041,"endTime":1360.375,"body":"There are things that are not public"},{"startTime":1357.041,"endTime":1360.375,"body":"and that we are aware of now."},{"startTime":1361.291,"endTime":1364.166,"body":"And so, yeah,"},{"startTime":1361.291,"endTime":1364.166,"body":"so all these things are converging"},{"startTime":1364.166,"endTime":1366.625,"body":"and eventually"},{"startTime":1364.166,"endTime":1366.625,"body":"that's why we are here today."},{"startTime":1366.625,"endTime":1370.166,"body":"And probably it's"},{"startTime":1366.625,"endTime":1370.166,"body":"going to continue like that in the future."},{"startTime":1371.0,"endTime":1373.291,"body":"So perfect lead into my next"},{"startTime":1371.0,"endTime":1373.291,"body":"question is in here."},{"startTime":1373.291,"endTime":1374.208,"body":"We talked a little bit"},{"startTime":1374.208,"endTime":1378.583,"body":"now again, what have you guys over"},{"startTime":1374.208,"endTime":1378.583,"body":"the last seven years done at Karamba."},{"startTime":1378.583,"endTime":1383.083,"body":"What has the industry has industry"},{"startTime":1378.583,"endTime":1383.083,"body":"come from with regulation technologies?"},{"startTime":1383.083,"endTime":1386.083,"body":"Again, some stuff early ahead of its time."},{"startTime":1386.083,"endTime":1387.5,"body":"They have to change it around now."},{"startTime":1387.5,"endTime":1389.333,"body":"What's the demand this year?"},{"startTime":1389.333,"endTime":1392.208,"body":"What what do you see"},{"startTime":1389.333,"endTime":1392.208,"body":"in the next five years when you look at"},{"startTime":1392.208,"endTime":1395.5,"body":"cybersecurity, specifically"},{"startTime":1392.208,"endTime":1395.5,"body":"what what you guys are doing right?"},{"startTime":1395.5,"endTime":1398.5,"body":"Is it is it again,"},{"startTime":1395.5,"endTime":1398.5,"body":"you mentioned you can do it tomorrow in"},{"startTime":1399.333,"endTime":1401.666,"body":"threat and risk assessment in whatever,"},{"startTime":1401.666,"endTime":1404.833,"body":"a minutes more before"},{"startTime":1401.666,"endTime":1404.833,"body":"and maybe was days or weeks or months."},{"startTime":1405.416,"endTime":1408.208,"body":"Is it is it automation of pen testing"},{"startTime":1405.416,"endTime":1408.208,"body":"that's"},{"startTime":1408.208,"endTime":1411.666,"body":"going to really make the next leap"},{"startTime":1408.208,"endTime":1411.666,"body":"in technology going forward?"},{"startTime":1411.666,"endTime":1416.75,"body":"Is it that that all the many functions"},{"startTime":1411.666,"endTime":1416.75,"body":"that are going to be in the cloud"},{"startTime":1416.75,"endTime":1420.625,"body":"and you become more or less protected"},{"startTime":1416.75,"endTime":1420.625,"body":"in the cloud versus new vehicle?"},{"startTime":1421.25,"endTime":1423.041,"body":"What is it?"},{"startTime":1421.25,"endTime":1423.041,"body":"Just some ideas I threw out here."},{"startTime":1423.041,"endTime":1425.333,"body":"What do you see"},{"startTime":1423.041,"endTime":1425.333,"body":"happening in the next five years?"},{"startTime":1426.791,"endTime":1429.791,"body":"Yeah, so we start to see. So"},{"startTime":1430.541,"endTime":1432.708,"body":"if you think about"},{"startTime":1430.541,"endTime":1432.708,"body":"let's talk about numbers."},{"startTime":1432.708,"endTime":1435.708,"body":"We have, you know, connected vehicles"},{"startTime":1432.708,"endTime":1435.708,"body":"there"},{"startTime":1436.041,"endTime":1439.208,"body":"and the CVIO, the connected vehicles"},{"startTime":1439.208,"endTime":1442.208,"body":"in operation, it's now"},{"startTime":1442.5,"endTime":1445.5,"body":"so 85% of the vehicles now being"},{"startTime":1445.875,"endTime":1448.875,"body":"sold are connected."},{"startTime":1449.916,"endTime":1451.166,"body":"Yeah."},{"startTime":1451.166,"endTime":1453.208,"body":"And the numbers are going to grow"},{"startTime":1451.166,"endTime":1453.208,"body":"to 400 million"},{"startTime":1453.208,"endTime":1456.25,"body":"in 2025 and 600 million in 2028."},{"startTime":1457.0,"endTime":1461.958,"body":"And at the same time, you have"},{"startTime":1457.0,"endTime":1461.958,"body":"the autonomous vehicle or semi-autonomous."},{"startTime":1462.5,"endTime":1466.875,"body":"And so doing fully"},{"startTime":1462.5,"endTime":1466.875,"body":"autonomous vehicle is hard, still hard."},{"startTime":1467.791,"endTime":1470.791,"body":"But if you look at the level"},{"startTime":1467.791,"endTime":1470.791,"body":"three and above"},{"startTime":1470.875,"endTime":1474.25,"body":"and which provides,"},{"startTime":1470.875,"endTime":1474.25,"body":"you know, the ability to have some,"},{"startTime":1474.958,"endTime":1479.125,"body":"if the vehicle can drive by itself"},{"startTime":1474.958,"endTime":1479.125,"body":"under some conditions, most conditions"},{"startTime":1479.125,"endTime":1484.0,"body":"of all conditions, the number"},{"startTime":1479.125,"endTime":1484.0,"body":"we are seeing, I believe it's 8 million"},{"startTime":1484.0,"endTime":1487.125,"body":"and then in two years from now,"},{"startTime":1484.0,"endTime":1487.125,"body":"8 million vehicles will be on the road"},{"startTime":1487.125,"endTime":1491.375,"body":"with some types of level"},{"startTime":1487.125,"endTime":1491.375,"body":"three and above capability."},{"startTime":1493.0,"endTime":1495.916,"body":"So what we see over there is"},{"startTime":1495.916,"endTime":1499.583,"body":"that we are being approached"},{"startTime":1495.916,"endTime":1499.583,"body":"by our clients"},{"startTime":1500.333,"endTime":1503.25,"body":"and we need to talk about"},{"startTime":1503.25,"endTime":1505.0,"body":"how we improve what"},{"startTime":1505.0,"endTime":1508.333,"body":"the autonomous or are we going to secure"},{"startTime":1505.0,"endTime":1508.333,"body":"the autonomous capability."},{"startTime":1508.666,"endTime":1510.875,"body":"Okay."},{"startTime":1510.875,"endTime":1512.75,"body":"And we see some projects around that."},{"startTime":1512.75,"endTime":1514.958,"body":"And over there you have many challenges."},{"startTime":1514.958,"endTime":1516.875,"body":"Like you"},{"startTime":1516.875,"endTime":1520.75,"body":"sensor fusion where, you know,"},{"startTime":1516.875,"endTime":1520.75,"body":"the sensors of the vehicle"},{"startTime":1521.125,"endTime":1524.75,"body":"can be controlled,"},{"startTime":1521.125,"endTime":1524.75,"body":"you know, microwaves, video and so on."},{"startTime":1525.166,"endTime":1528.333,"body":"You know, are we fuzed together, know"},{"startTime":1525.166,"endTime":1528.333,"body":"to create some kind of perception."},{"startTime":1528.708,"endTime":1532.333,"body":"And but there are many ways"},{"startTime":1528.708,"endTime":1532.333,"body":"that you can fool these devices"},{"startTime":1532.541,"endTime":1536.5,"body":"with this example of one of our research"},{"startTime":1532.541,"endTime":1536.5,"body":"of working with with the"},{"startTime":1536.833,"endTime":1540.458,"body":"and it projected an Elon"},{"startTime":1536.833,"endTime":1540.458,"body":"Musk image on the road"},{"startTime":1540.791,"endTime":1545.041,"body":"in the Tesla car just saw and stopped"},{"startTime":1540.791,"endTime":1545.041,"body":"it was on the road etc."},{"startTime":1545.25,"endTime":1547.416,"body":"So there are many examples like that."},{"startTime":1545.25,"endTime":1547.416,"body":"So how do you tackle that?"},{"startTime":1547.416,"endTime":1550.416,"body":"Because this can also create, you know,"},{"startTime":1550.583,"endTime":1553.583,"body":"some kind of an operational issue."},{"startTime":1554.0,"endTime":1556.666,"body":"So that's the one front"},{"startTime":1554.0,"endTime":1556.666,"body":"and I think that's where we are."},{"startTime":1556.666,"endTime":1561.25,"body":"We are now learning it"},{"startTime":1556.666,"endTime":1561.25,"body":"and we are starting to think about how to"},{"startTime":1561.5,"endTime":1562.75,"body":"provide solution to that."},{"startTime":1564.5,"endTime":1565.0,"body":"The cloud"},{"startTime":1565.0,"endTime":1568.125,"body":"side of the vehicle, definitely a big"},{"startTime":1568.75,"endTime":1571.75,"body":"there is a sizable amount"},{"startTime":1568.75,"endTime":1571.75,"body":"of our businesses there."},{"startTime":1572.166,"endTime":1577.833,"body":"And we being, you know, in being invited"},{"startTime":1572.166,"endTime":1577.833,"body":"to go and explore and help and advice"},{"startTime":1577.833,"endTime":1581.916,"body":"on how to better to make sure"},{"startTime":1577.833,"endTime":1581.916,"body":"that their cloud is resilient."},{"startTime":1582.541,"endTime":1585.291,"body":"And we also have collaborations"},{"startTime":1582.541,"endTime":1585.291,"body":"with companies"},{"startTime":1585.291,"endTime":1588.666,"body":"that are developing and vsocs of"},{"startTime":1589.791,"endTime":1592.083,"body":"because our XGuard solution can provide."},{"startTime":1592.083,"endTime":1595.875,"body":"So when you"},{"startTime":1592.083,"endTime":1595.875,"body":"when you try to monitor a fleet and"},{"startTime":1597.0,"endTime":1599.625,"body":"you today you're monitoring it"},{"startTime":1597.0,"endTime":1599.625,"body":"from looking around the vehicle,"},{"startTime":1599.625,"endTime":1602.625,"body":"so looking at the communication, etc.,"},{"startTime":1602.958,"endTime":1606.958,"body":"But the best way to end it is it creates"},{"startTime":1602.958,"endTime":1606.958,"body":"a lot of noise and false positives."},{"startTime":1606.958,"endTime":1609.958,"body":"But the best way to do it,"},{"startTime":1606.958,"endTime":1609.958,"body":"to really understand what's happened,"},{"startTime":1610.041,"endTime":1614.791,"body":"what happens in the vehicle"},{"startTime":1610.041,"endTime":1614.791,"body":"is to run something on the critical ECUs."},{"startTime":1614.791,"endTime":1619.0,"body":"That's where XGuard comes into play,"},{"startTime":1614.791,"endTime":1619.0,"body":"because they also have this capability"},{"startTime":1619.333,"endTime":1621.208,"body":"that we released two years ago."},{"startTime":1621.208,"endTime":1623.833,"body":"So I would say,"},{"startTime":1621.208,"endTime":1623.833,"body":"you know, autonomous is a big driver"},{"startTime":1623.833,"endTime":1626.208,"body":"in the fact that there are many,"},{"startTime":1623.833,"endTime":1626.208,"body":"many more connected vehicles"},{"startTime":1626.208,"endTime":1629.75,"body":"and we start getting more and more"},{"startTime":1626.208,"endTime":1629.75,"body":"the players joining the game,"},{"startTime":1631.708,"endTime":1632.708,"body":"the sensors"},{"startTime":1632.708,"endTime":1636.166,"body":"that are related to autonomous in general."},{"startTime":1636.791,"endTime":1639.791,"body":"Now to protect that functionality and"},{"startTime":1639.791,"endTime":1643.125,"body":"and know also the cloud, the cloud side."},{"startTime":1643.125,"endTime":1647.666,"body":"Now we can be the part"},{"startTime":1643.125,"endTime":1647.666,"body":"of the vehicle cloud."},{"startTime":1649.125,"endTime":1651.791,"body":"So maybe the final question"},{"startTime":1649.125,"endTime":1651.791,"body":"that I'm going to put you on the spot here"},{"startTime":1651.791,"endTime":1653.708,"body":"maybe for a moment"},{"startTime":1653.708,"endTime":1656.875,"body":"if you have to, with all the customers"},{"startTime":1653.708,"endTime":1656.875,"body":"that you interact with,"},{"startTime":1656.875,"endTime":1658.25,"body":"which is mainly U.S."},{"startTime":1658.25,"endTime":1661.458,"body":"customer, if you take a global approach"},{"startTime":1658.25,"endTime":1661.458,"body":"and look at all your customers,"},{"startTime":1661.458,"endTime":1664.458,"body":"OEM and suppliers in the mobility space,"},{"startTime":1664.625,"endTime":1667.375,"body":"what is the one thing that maybe"},{"startTime":1667.375,"endTime":1670.375,"body":"always surprises you again, that"},{"startTime":1670.958,"endTime":1673.625,"body":"these companies"},{"startTime":1670.958,"endTime":1673.625,"body":"and the people responsible,"},{"startTime":1673.625,"endTime":1676.875,"body":"they are for protecting a vehicle"},{"startTime":1673.625,"endTime":1676.875,"body":"like cybersecurity"},{"startTime":1677.625,"endTime":1683.958,"body":"don't understand"},{"startTime":1677.625,"endTime":1683.958,"body":"or don't seem to rate as as high"},{"startTime":1683.958,"endTime":1688.125,"body":"from a threat point or from a possibility"},{"startTime":1683.958,"endTime":1688.125,"body":"as as you guys would crumble."},{"startTime":1689.291,"endTime":1690.208,"body":"Is there one thing"},{"startTime":1690.208,"endTime":1693.208,"body":"that sort of sticks out"},{"startTime":1690.208,"endTime":1693.208,"body":"that you always say again"},{"startTime":1693.25,"endTime":1696.583,"body":"and I wish"},{"startTime":1693.25,"endTime":1696.583,"body":"they would finally put more weight"},{"startTime":1696.583,"endTime":1699.75,"body":"or more emphasis"},{"startTime":1696.583,"endTime":1699.75,"body":"or more importance on this?"},{"startTime":1702.125,"endTime":1704.625,"body":"Yes. So"},{"startTime":1704.625,"endTime":1706.25,"body":"there are two things I think, that"},{"startTime":1706.25,"endTime":1709.25,"body":"can that can help the industry."},{"startTime":1709.458,"endTime":1712.083,"body":"One is"},{"startTime":1712.083,"endTime":1714.791,"body":"to create more awareness"},{"startTime":1712.083,"endTime":1714.791,"body":"and training inside organizations."},{"startTime":1714.791,"endTime":1718.833,"body":"So, you know, you always I guess, safety"},{"startTime":1714.791,"endTime":1718.833,"body":"for of time that they say, well,"},{"startTime":1718.833,"endTime":1722.666,"body":"they're you know, they made the company"},{"startTime":1718.833,"endTime":1722.666,"body":"they're doing the right things."},{"startTime":1722.666,"endTime":1724.875,"body":"They're operating in the right way."},{"startTime":1724.875,"endTime":1726.166,"body":"And you have the companies that are now"},{"startTime":1726.166,"endTime":1729.166,"body":"not doing it"},{"startTime":1726.166,"endTime":1729.166,"body":"very well on the cybersecurity side"},{"startTime":1729.166,"endTime":1732.75,"body":"and even to the to the point"},{"startTime":1729.166,"endTime":1732.75,"body":"where we have a cybersecurity researcher"},{"startTime":1732.75,"endTime":1735.791,"body":"that they're working on"},{"startTime":1732.75,"endTime":1735.791,"body":"some projects with the and they say, well,"},{"startTime":1735.791,"endTime":1738.791,"body":"this car is amazing,"},{"startTime":1735.791,"endTime":1738.791,"body":"but I probably will never buy it"},{"startTime":1739.0,"endTime":1741.708,"body":"unless they're going to fix all the things"},{"startTime":1739.0,"endTime":1741.708,"body":"that we found there because it's clear."},{"startTime":1743.958,"endTime":1745.375,"body":"So definitely that"},{"startTime":1745.375,"endTime":1749.708,"body":"you need to create winning an awareness"},{"startTime":1745.375,"endTime":1749.708,"body":"because you see also in upper management"},{"startTime":1750.291,"endTime":1753.291,"body":"that they are not really"},{"startTime":1750.291,"endTime":1753.291,"body":"are not fully understand"},{"startTime":1753.75,"endTime":1756.75,"body":"the magnitude of, you know, cybersecurity."},{"startTime":1757.375,"endTime":1758.458,"body":"There are so many examples"},{"startTime":1758.458,"endTime":1761.458,"body":"in outside of the anti cyber security"},{"startTime":1758.458,"endTime":1761.458,"body":"that you can see that"},{"startTime":1761.625,"endTime":1765.166,"body":"lack of understanding"},{"startTime":1761.625,"endTime":1765.166,"body":"created the very big issues down the road."},{"startTime":1767.541,"endTime":1769.416,"body":"So you can still see here"},{"startTime":1769.416,"endTime":1772.458,"body":"something like, you know, what you're"},{"startTime":1769.416,"endTime":1772.458,"body":"trying to protect never happened,"},{"startTime":1773.541,"endTime":1776.541,"body":"which is okay, like they know they're"},{"startTime":1777.666,"endTime":1777.875,"body":"like."},{"startTime":1777.875,"endTime":1781.5,"body":"An insurance company or did you pay for"},{"startTime":1777.875,"endTime":1781.5,"body":"something and hope that it never happens."},{"startTime":1781.5,"endTime":1782.958,"body":"But if it happens, you are protected."},{"startTime":1782.958,"endTime":1785.75,"body":"So. Exactly."},{"startTime":1785.75,"endTime":1786.833,"body":"So that's one thing."},{"startTime":1786.833,"endTime":1789.833,"body":"The second thing is"},{"startTime":1790.25,"endTime":1793.25,"body":"we still see,"},{"startTime":1793.583,"endTime":1796.75,"body":"even with companies"},{"startTime":1793.583,"endTime":1796.75,"body":"that, you know, working with"},{"startTime":1797.75,"endTime":1799.166,"body":"premium OEM"},{"startTime":1799.166,"endTime":1802.875,"body":"for premium brands, etc.,"},{"startTime":1799.166,"endTime":1802.875,"body":"what they're very good cybersecurity."},{"startTime":1803.458,"endTime":1806.458,"body":"You see that the distilled ones"},{"startTime":1803.458,"endTime":1806.458,"body":"still have lack of"},{"startTime":1806.791,"endTime":1811.458,"body":"cybersecurity quality"},{"startTime":1806.791,"endTime":1811.458,"body":"and I think that Darren bent testing etc."},{"startTime":1811.458,"endTime":1814.75,"body":"and we come in, we help them to clean up"},{"startTime":1811.458,"endTime":1814.75,"body":"what what happened there."},{"startTime":1816.166,"endTime":1818.208,"body":"And I think that one thing,"},{"startTime":1816.166,"endTime":1818.208,"body":"one thing they need to do"},{"startTime":1818.208,"endTime":1820.5,"body":"is definitely use more automation,"},{"startTime":1818.208,"endTime":1820.5,"body":"more tools."},{"startTime":1820.5,"endTime":1825.166,"body":"Still, the usage of tools"},{"startTime":1820.5,"endTime":1825.166,"body":"and and the reliance on manual"},{"startTime":1825.5,"endTime":1830.208,"body":"and reliance on the minor"},{"startTime":1825.5,"endTime":1830.208,"body":"work is still prevalent, which is"},{"startTime":1831.25,"endTime":1833.291,"body":"something that definitely needs to be"},{"startTime":1833.291,"endTime":1836.291,"body":"and definitely needs to be fixed."},{"startTime":1836.958,"endTime":1839.958,"body":"So I would say, you know, more training,"},{"startTime":1836.958,"endTime":1839.958,"body":"more education, increasing the awareness"},{"startTime":1839.958,"endTime":1845.5,"body":"because not everyone understands in"},{"startTime":1839.958,"endTime":1845.5,"body":"the organization what exactly is happens."},{"startTime":1845.5,"endTime":1848.208,"body":"And the second thing"},{"startTime":1845.5,"endTime":1848.208,"body":"is to learn more information tools."},{"startTime":1848.208,"endTime":1852.333,"body":"They're very, very great tools out there"},{"startTime":1848.208,"endTime":1852.333,"body":"and definitely it takes time"},{"startTime":1852.333,"endTime":1855.541,"body":"and money, mind when you do that."},{"startTime":1855.916,"endTime":1857.833,"body":"No good points."},{"startTime":1857.833,"endTime":1860.625,"body":"So make sure before I buy my next car,"},{"startTime":1857.833,"endTime":1860.625,"body":"I'll I'll check with you"},{"startTime":1860.625,"endTime":1864.083,"body":"and the experts at Karumba to make sure"},{"startTime":1860.625,"endTime":1864.083,"body":"that whatever car I'm choosing"},{"startTime":1864.083,"endTime":1867.541,"body":"is also seems to drive so I good never."},{"startTime":1867.541,"endTime":1869.5,"body":"Thank you very much. I appreciate it."},{"startTime":1869.5,"endTime":1871.875,"body":"Thanks for joining us"},{"startTime":1869.5,"endTime":1871.875,"body":"and thanks for your great insight."},{"startTime":1873.166,"endTime":1874.625,"body":"Thank"},{"startTime":1874.625,"endTime":1877.625,"body":"you. Always great to have you."},{"startTime":1877.666,"endTime":1878.291,"body":"Thanks for listening."},{"startTime":1878.291,"endTime":1880.083,"body":"To Reimagine Mobility Podcast."},{"startTime":1880.083,"endTime":1882.708,"body":"If you like this episode,"},{"startTime":1880.083,"endTime":1882.708,"body":"please subscribe and tell a friend."}]}