{"version":"1.0.0","segments":[{"startTime":4.375,"endTime":5.291,"body":"Welcome everyone to the"},{"startTime":5.291,"endTime":9.083,"body":"latest podcast series, of Reimagined"},{"startTime":5.291,"endTime":9.083,"body":"Mobility."},{"startTime":9.166,"endTime":12.166,"body":"I'm here with Chris Reed from Nissan."},{"startTime":12.25,"endTime":13.791,"body":"Thanks, Chris, for joining us."},{"startTime":13.791,"endTime":16.041,"body":"Really appreciate it."},{"startTime":16.041,"endTime":18.916,"body":"Maybe to start out,"},{"startTime":16.041,"endTime":18.916,"body":"give us a little background"},{"startTime":18.916,"endTime":22.041,"body":"of what you're doing at Nissan,"},{"startTime":18.916,"endTime":22.041,"body":"what your current role is,"},{"startTime":22.041,"endTime":26.75,"body":"and then we'll jump right into it"},{"startTime":22.041,"endTime":26.75,"body":"and start the discussion here on how"},{"startTime":26.833,"endTime":31.333,"body":"how you see mobility changing"},{"startTime":26.833,"endTime":31.333,"body":"and how you see from your perspective"},{"startTime":31.333,"endTime":36.541,"body":"and the corporate perspective obviously"},{"startTime":31.333,"endTime":36.541,"body":"reimagined as mobility of the future."},{"startTime":36.625,"endTime":37.208,"body":"Great. Stephan."},{"startTime":37.208,"endTime":39.625,"body":"You have this great, great chance"},{"startTime":37.208,"endTime":39.625,"body":"to have a talk."},{"startTime":39.625,"endTime":42.458,"body":"Yeah. Just quickly."},{"startTime":42.458,"endTime":44.333,"body":"Kind of mechanical engineer."},{"startTime":44.333,"endTime":45.208,"body":"Went to Virginia Tech"},{"startTime":45.208,"endTime":50.041,"body":"came up to Michigan to work for Nissan"},{"startTime":45.208,"endTime":50.041,"body":"and I actually was the first first U.S."},{"startTime":50.041,"endTime":51.5,"body":"engineer to work for Nissan"},{"startTime":51.5,"endTime":54.583,"body":"when they decided to kind of transplant"},{"startTime":51.5,"endTime":54.583,"body":"the operation into the U.S.."},{"startTime":54.583,"endTime":57.541,"body":"And, you know,"},{"startTime":54.583,"endTime":57.541,"body":"I think Nissan's a company where"},{"startTime":57.625,"endTime":60.041,"body":"they're a little bit different,"},{"startTime":57.625,"endTime":60.041,"body":"you know, a little more trendsetter"},{"startTime":60.041,"endTime":63.0,"body":"as far as like reaching out in the regions"},{"startTime":60.041,"endTime":63.0,"body":"and powering the regions"},{"startTime":63.0,"endTime":66.0,"body":"and not just having the core control"},{"startTime":63.0,"endTime":66.0,"body":"with with downstream"},{"startTime":66.0,"endTime":69.041,"body":"execution, but try to get more upstream"},{"startTime":66.0,"endTime":69.041,"body":"in the regions as well."},{"startTime":69.083,"endTime":71.208,"body":"So I got lucky to start on that."},{"startTime":71.208,"endTime":73.166,"body":"And I was never to be a young engineer"},{"startTime":73.166,"endTime":76.958,"body":"sitting with like, you know, 15"},{"startTime":73.166,"endTime":76.958,"body":"or 20 Japanese engineers in at that time"},{"startTime":76.958,"endTime":80.458,"body":"who had, you know,"},{"startTime":76.958,"endTime":80.458,"body":"kind of introductory English capability."},{"startTime":80.458,"endTime":82.041,"body":"And I was just sitting there"},{"startTime":80.458,"endTime":82.041,"body":"trying to learn"},{"startTime":82.041,"endTime":83.666,"body":"and it was like"},{"startTime":82.041,"endTime":83.666,"body":"they're speaking to Japanese."},{"startTime":83.666,"endTime":87.333,"body":"And I was like trying to stay awake,"},{"startTime":83.666,"endTime":87.333,"body":"basically. So."},{"startTime":87.416,"endTime":88.708,"body":"So that was the beginning."},{"startTime":88.708,"endTime":91.916,"body":"And then but the fun part was,"},{"startTime":88.708,"endTime":91.916,"body":"is that all of the people who came"},{"startTime":91.916,"endTime":95.208,"body":"to start up"},{"startTime":91.916,"endTime":95.208,"body":"the organization were kind of the hotshot"},{"startTime":95.291,"endTime":98.666,"body":"future talent of Nissan,"},{"startTime":95.291,"endTime":98.666,"body":"but yet they were young."},{"startTime":98.75,"endTime":100.625,"body":"So it was like their first assignment,"},{"startTime":100.625,"endTime":103.25,"body":"of course, because it was the beginning"},{"startTime":100.625,"endTime":103.25,"body":"of fleet of foreign assignments."},{"startTime":103.25,"endTime":106.375,"body":"And later,"},{"startTime":103.25,"endTime":106.375,"body":"you know, you didn't know it then,"},{"startTime":106.375,"endTime":110.125,"body":"but those guys ended up growing up"},{"startTime":106.375,"endTime":110.125,"body":"to be the top of the organization."},{"startTime":110.208,"endTime":112.791,"body":"And so now when I"},{"startTime":110.208,"endTime":112.791,"body":"look at the very top of the hour,"},{"startTime":112.791,"endTime":117.416,"body":"not just R\u0026D, but R\u0026D at business"},{"startTime":112.791,"endTime":117.416,"body":"and quality organizations globally,"},{"startTime":117.416,"endTime":119.0,"body":"there are people"},{"startTime":117.416,"endTime":119.0,"body":"that I've worked with over the years,"},{"startTime":119.0,"endTime":122.5,"body":"so I had that kind of fortunate chance,"},{"startTime":119.0,"endTime":122.5,"body":"right, to be kind of trained by the"},{"startTime":122.583,"endTime":124.166,"body":"the people that are at the top now."},{"startTime":124.166,"endTime":125.916,"body":"So at least I know the way they think."},{"startTime":125.916,"endTime":129.541,"body":"And I know a lot of, you know, the the"},{"startTime":125.916,"endTime":129.541,"body":"pros and cons of the way they are as well."},{"startTime":129.625,"endTime":132.625,"body":"But so I kind of grew up as an engineer"},{"startTime":132.666,"endTime":135.375,"body":"working in body design,"},{"startTime":132.666,"endTime":135.375,"body":"and I kind of went through my career"},{"startTime":135.375,"endTime":138.791,"body":"and I took a little detour for eight years"},{"startTime":135.375,"endTime":138.791,"body":"to start a construction company."},{"startTime":138.791,"endTime":139.916,"body":"So that's a different story."},{"startTime":139.916,"endTime":143.208,"body":"But I did that for a while in 2008."},{"startTime":143.208,"endTime":145.083,"body":"Wasn't a great time to be building houses,"},{"startTime":145.083,"endTime":148.166,"body":"so I came back to work for Nissan"},{"startTime":145.083,"endTime":148.166,"body":"and I've had better back over that."},{"startTime":148.166,"endTime":152.0,"body":"So lucky enough to kind of go through"},{"startTime":148.166,"endTime":152.0,"body":"the testing side of the organization"},{"startTime":152.0,"endTime":153.208,"body":"like Safety and Crash"},{"startTime":153.208,"endTime":157.041,"body":"and restraints and things like that,"},{"startTime":153.208,"endTime":157.041,"body":"and then all of the testing areas."},{"startTime":157.041,"endTime":160.041,"body":"And then I went to Japan"},{"startTime":157.041,"endTime":160.041,"body":"as a chief engineer for the Murano,"},{"startTime":160.041,"endTime":163.0,"body":"got the chance to see the full upstream"},{"startTime":160.041,"endTime":163.0,"body":"from the kind of steps phase"},{"startTime":163.0,"endTime":165.0,"body":"all the way to launch"},{"startTime":163.0,"endTime":165.0,"body":"and then come back to the U.S."},{"startTime":165.0,"endTime":169.083,"body":"and follow through the lifecycle"},{"startTime":165.0,"endTime":169.083,"body":"in our massive Mississippi plant."},{"startTime":169.166,"endTime":172.916,"body":"And I kind of have ownership from the very"},{"startTime":169.166,"endTime":172.916,"body":"creation to the very end of the project."},{"startTime":172.916,"endTime":174.625,"body":"So that was a fun experience."},{"startTime":174.625,"endTime":178.041,"body":"And then I got lucky enough to kind of be"},{"startTime":174.625,"endTime":178.041,"body":"in the right place at the right time"},{"startTime":178.041,"endTime":181.25,"body":"with the right performance and got to be"},{"startTime":178.041,"endTime":181.25,"body":"the head of the organization."},{"startTime":181.25,"endTime":184.208,"body":"Now in the Americas,"},{"startTime":181.25,"endTime":184.208,"body":"which we kind of merged over"},{"startTime":184.208,"endTime":187.791,"body":"the last few years to take over"},{"startTime":184.208,"endTime":187.791,"body":"North and South America from from here."},{"startTime":188.0,"endTime":188.833,"body":"And of course, we're still"},{"startTime":188.833,"endTime":193.125,"body":"a satellite of Japan,"},{"startTime":188.833,"endTime":193.125,"body":"but we're kind of executing the vehicles."},{"startTime":193.208,"endTime":197.666,"body":"And basically what that means is lost"},{"startTime":193.208,"endTime":197.666,"body":"the cars maintain the lifecycle"},{"startTime":197.75,"endTime":200.541,"body":"of course, for upstream as much as we can,"},{"startTime":197.75,"endTime":200.541,"body":"although we're like 1/10"},{"startTime":200.541,"endTime":201.416,"body":"the size of Japan."},{"startTime":201.416,"endTime":205.833,"body":"So for global models, they're going to be"},{"startTime":201.416,"endTime":205.833,"body":"kind of platform design and the Japan"},{"startTime":205.916,"endTime":209.875,"body":"and then they'll be carried to a certain"},{"startTime":205.916,"endTime":209.875,"body":"level, then transferred to the regions."},{"startTime":209.958,"endTime":211.041,"body":"That's for ..."},{"startTime":211.041,"endTime":211.916,"body":"But of course in the U.S."},{"startTime":211.916,"endTime":215.208,"body":"we're fortunate because deep platform"},{"startTime":211.916,"endTime":215.208,"body":"where the bigger cars"},{"startTime":215.208,"endTime":218.208,"body":"are going to be"},{"startTime":215.208,"endTime":218.208,"body":"the ones that are more region specific."},{"startTime":218.25,"endTime":221.583,"body":"In that case, we will take basic capacity."},{"startTime":221.583,"endTime":221.875,"body":"You know,"},{"startTime":221.875,"endTime":223.875,"body":"we have a lot of cars we manage"},{"startTime":221.875,"endTime":223.875,"body":"because we got,"},{"startTime":223.875,"endTime":226.625,"body":"you know, I don't know, six, seven plants"},{"startTime":223.875,"endTime":226.625,"body":"in the North and South America."},{"startTime":226.625,"endTime":227.875,"body":"So we can't do it all."},{"startTime":227.875,"endTime":231.666,"body":"But where, you know, cars like the Titan"},{"startTime":227.875,"endTime":231.666,"body":"or the or the frontier or others"},{"startTime":231.666,"endTime":233.625,"body":"where we can actually have ownership"},{"startTime":231.666,"endTime":233.625,"body":"from the,"},{"startTime":233.625,"endTime":237.458,"body":"you know, the sourcing and digital"},{"startTime":233.625,"endTime":237.458,"body":"and then, you know, physical in launch"},{"startTime":237.458,"endTime":238.041,"body":"type phase."},{"startTime":238.041,"endTime":239.333,"body":"So a little bit of that."},{"startTime":239.333,"endTime":240.541,"body":"And then we do a lot of the other"},{"startTime":240.541,"endTime":242.875,"body":"which is going to managing"},{"startTime":240.541,"endTime":242.875,"body":"the global products as well."},{"startTime":242.875,"endTime":245.625,"body":"So that's kind of how"},{"startTime":242.875,"endTime":245.625,"body":"we integrate with the globe."},{"startTime":245.625,"endTime":248.791,"body":"And then what I've been doing"},{"startTime":245.625,"endTime":248.791,"body":"to get me to where I am now."},{"startTime":248.875,"endTime":249.791,"body":"What a great story."},{"startTime":249.791,"endTime":251.5,"body":"This is good."},{"startTime":251.5,"endTime":253.125,"body":"I knew about your construction thing."},{"startTime":253.125,"endTime":256.083,"body":"I think you when we first met years ago,"},{"startTime":253.125,"endTime":256.083,"body":"that's that's"},{"startTime":256.083,"endTime":258.875,"body":"the one thing that always stuck with me,"},{"startTime":256.083,"endTime":258.875,"body":"which I think is great."},{"startTime":258.875,"endTime":262.541,"body":"So maybe let's, let's jump right in"},{"startTime":258.875,"endTime":262.541,"body":"and then I'm going to"},{"startTime":262.625,"endTime":265.666,"body":"I'm going to throw something out"},{"startTime":262.625,"endTime":265.666,"body":"and then allow you to either"},{"startTime":265.666,"endTime":268.708,"body":"confirm or maybe disagree a little bit."},{"startTime":268.708,"endTime":270.666,"body":"But I believe"},{"startTime":270.666,"endTime":274.916,"body":"Nissan oftentimes is not really mentioned"},{"startTime":270.666,"endTime":274.916,"body":"when you were talking about EVs."},{"startTime":274.916,"endTime":275.25,"body":"Right."},{"startTime":275.25,"endTime":277.041,"body":"Because"},{"startTime":277.041,"endTime":280.041,"body":"you guys were in my opinion,"},{"startTime":277.041,"endTime":280.041,"body":"you guys were one of the first ones"},{"startTime":280.041,"endTime":281.166,"body":"with the Nissan Leaf."},{"startTime":281.166,"endTime":285.875,"body":"Yet it seems to be conveniently oftentimes"},{"startTime":281.166,"endTime":285.875,"body":"forgotten by industry"},{"startTime":285.875,"endTime":288.5,"body":"and industry experts."},{"startTime":285.875,"endTime":288.5,"body":"All everybody's talking about Tesla."},{"startTime":288.5,"endTime":291.458,"body":"Obviously,"},{"startTime":288.5,"endTime":291.458,"body":"we're talking about Honda and ..."},{"startTime":291.458,"endTime":294.791,"body":"I mean, sorry, Toyota,"},{"startTime":291.458,"endTime":294.791,"body":"maybe mainly with their"},{"startTime":294.958,"endTime":297.875,"body":"with their Prius line,"},{"startTime":294.958,"endTime":297.875,"body":"which is really hybrids."},{"startTime":297.875,"endTime":301.375,"body":"But I think you guys have been"},{"startTime":297.875,"endTime":301.375,"body":"at the forefront of pushing"},{"startTime":301.375,"endTime":305.458,"body":"the future of mobility,"},{"startTime":301.375,"endTime":305.458,"body":"trying to reimagine mobility."},{"startTime":305.541,"endTime":309.125,"body":"And I think the Leaf has been there"},{"startTime":309.208,"endTime":310.416,"body":"all along, so to speak."},{"startTime":310.416,"endTime":313.416,"body":"What is your perspective on that?"},{"startTime":313.5,"endTime":314.958,"body":"Yeah, it's interesting."},{"startTime":314.958,"endTime":319.0,"body":"One time I was actually"},{"startTime":314.958,"endTime":319.0,"body":"I was the chief engineer at only Regional"},{"startTime":319.0,"endTime":321.625,"body":"for the Leaf at some point"},{"startTime":319.0,"endTime":321.625,"body":"when it did the minor change."},{"startTime":321.625,"endTime":325.041,"body":"So we, you know, we launched it as a cute"},{"startTime":321.625,"endTime":325.041,"body":"little bug looking car for a while"},{"startTime":325.041,"endTime":328.583,"body":"and that, and that that was"},{"startTime":325.041,"endTime":328.583,"body":"that was the beginning in 2010."},{"startTime":328.583,"endTime":331.25,"body":"Right."},{"startTime":328.583,"endTime":331.25,"body":"And then it came and we did a refresh."},{"startTime":331.25,"endTime":333.958,"body":"I forgot what year was,"},{"startTime":331.25,"endTime":333.958,"body":"but it was something like,"},{"startTime":333.958,"endTime":336.041,"body":"I know 17, 18, something like that."},{"startTime":336.041,"endTime":338.0,"body":"And I was in charge"},{"startTime":336.041,"endTime":338.0,"body":"of the execution of that."},{"startTime":338.0,"endTime":341.916,"body":"And so that was one where, as I mentioned,"},{"startTime":338.0,"endTime":341.916,"body":"where it was kind of started in Japan."},{"startTime":341.916,"endTime":344.125,"body":"And then, you know,"},{"startTime":341.916,"endTime":344.125,"body":"we've worked out the kinks, got it"},{"startTime":344.125,"endTime":345.416,"body":"figured out with the plant, launched it."},{"startTime":345.416,"endTime":349.5,"body":"So I did have a lot of familiarity"},{"startTime":345.416,"endTime":349.5,"body":"with the project at the same time."},{"startTime":349.583,"endTime":350.791,"body":"So I had a chance to go up."},{"startTime":350.791,"endTime":355.958,"body":"I think I was up at the out of the car"},{"startTime":350.791,"endTime":355.958,"body":"thing, the automotive research"},{"startTime":356.041,"endTime":356.416,"body":"Briefing"},{"startTime":356.416,"endTime":359.708,"body":"seminar up"},{"startTime":356.416,"endTime":359.708,"body":"north, and I was speaking a bit about the,"},{"startTime":359.791,"endTime":363.625,"body":"you know, the future of Nissan"},{"startTime":359.791,"endTime":363.625,"body":"and things like that in electric space."},{"startTime":363.625,"endTime":366.5,"body":"And I think the same sort of flavor"},{"startTime":363.625,"endTime":366.5,"body":"comes up in the conversation."},{"startTime":366.5,"endTime":368.75,"body":"And so at that time,"},{"startTime":366.5,"endTime":368.75,"body":"I remember making a statement"},{"startTime":368.75,"endTime":370.208,"body":"and I'm sure that our comms people"},{"startTime":370.208,"endTime":372.291,"body":"were not so happy with me,"},{"startTime":370.208,"endTime":372.291,"body":"but they were like, I was like,"},{"startTime":372.291,"endTime":375.416,"body":"you know, we're kind of the wallflower"},{"startTime":372.291,"endTime":375.416,"body":"of the EVs, you know, type thing."},{"startTime":375.416,"endTime":376.791,"body":"And that probably wasn't"},{"startTime":376.791,"endTime":380.0,"body":"the message that I was given, you know,"},{"startTime":376.791,"endTime":380.0,"body":"But it was really that what you just said."},{"startTime":380.0,"endTime":381.625,"body":"I mean, this guy, like,"},{"startTime":380.0,"endTime":381.625,"body":"everybody knows that."},{"startTime":381.625,"endTime":385.583,"body":"And so like I said, as kind of a in my"},{"startTime":381.625,"endTime":385.583,"body":"my casual speak"},{"startTime":385.75,"endTime":388.75,"body":"speaking way,"},{"startTime":385.75,"endTime":388.75,"body":"and then it turns out that got quoted."},{"startTime":388.75,"endTime":392.208,"body":"Yeah, who knew there was"},{"startTime":388.75,"endTime":392.208,"body":"media people in the audience,"},{"startTime":392.291,"endTime":394.5,"body":"But so that was my famous quote."},{"startTime":394.5,"endTime":396.875,"body":"But but yeah,"},{"startTime":394.5,"endTime":396.875,"body":"I mean, it's kind of interesting."},{"startTime":396.875,"endTime":398.833,"body":"So, I mean, as a ..."},{"startTime":398.833,"endTime":403.166,"body":"you know, to be I was really proud"},{"startTime":398.833,"endTime":403.166,"body":"of Nissan in general to take that plunge"},{"startTime":403.166,"endTime":408.041,"body":"because, you know, we're we're very good"},{"startTime":403.166,"endTime":408.041,"body":"at developing, refining and tuning."},{"startTime":408.041,"endTime":409.75,"body":"And we've been doing cars"},{"startTime":408.041,"endTime":409.75,"body":"for hundred years."},{"startTime":409.75,"endTime":412.75,"body":"And it's like the car is always going"},{"startTime":409.75,"endTime":412.75,"body":"to be one inch bigger, average, shorter"},{"startTime":412.791,"endTime":416.125,"body":"to be read a better drag or whatever"},{"startTime":412.791,"endTime":416.125,"body":"it is, and a little 25 more horsepower."},{"startTime":416.291,"endTime":419.583,"body":"And then we we have great execution"},{"startTime":416.291,"endTime":419.583,"body":"and good quality and"},{"startTime":419.666,"endTime":422.875,"body":"and nice,"},{"startTime":419.666,"endTime":422.875,"body":"you know, perceived quality things."},{"startTime":422.875,"endTime":423.916,"body":"This is great."},{"startTime":423.916,"endTime":425.458,"body":"And then,"},{"startTime":423.916,"endTime":425.458,"body":"you know, we work on our durability"},{"startTime":425.458,"endTime":427.333,"body":"and all the things, but it's like,"},{"startTime":425.458,"endTime":427.333,"body":"does that stand out?"},{"startTime":427.333,"endTime":429.333,"body":"Well, it does to a degree."},{"startTime":427.333,"endTime":429.333,"body":"And that's where we have,"},{"startTime":429.333,"endTime":432.666,"body":"you know, between six and 10% market"},{"startTime":429.333,"endTime":432.666,"body":"share with our EVs."},{"startTime":432.666,"endTime":434.416,"body":"This was a breakthrough for the company"},{"startTime":434.416,"endTime":437.625,"body":"where we actually decided"},{"startTime":434.416,"endTime":437.625,"body":"to go for something as ahead of everyone,"},{"startTime":437.708,"endTime":439.916,"body":"not just benchmarking"},{"startTime":437.708,"endTime":439.916,"body":"what the others are doing."},{"startTime":439.916,"endTime":444.041,"body":"So this real proud about that"},{"startTime":439.916,"endTime":444.041,"body":"at the same time, because we didn't,"},{"startTime":444.041,"endTime":446.875,"body":"you know, we didn't wreck and, you know,"},{"startTime":444.041,"endTime":446.875,"body":"of course you were first."},{"startTime":446.875,"endTime":449.291,"body":"So then you have to take decide"},{"startTime":446.875,"endTime":449.291,"body":"what you want to do."},{"startTime":449.291,"endTime":453.25,"body":"So we decided to go with kind of a"},{"startTime":449.291,"endTime":453.25,"body":"maybe the the niche type people"},{"startTime":453.25,"endTime":455.833,"body":"or that people who were like,"},{"startTime":453.25,"endTime":455.833,"body":"wanted to do something. They weren't sure."},{"startTime":455.833,"endTime":457.666,"body":"So we decided to be different"},{"startTime":455.833,"endTime":457.666,"body":"than the rest of the cars."},{"startTime":457.666,"endTime":461.666,"body":"And obviously maybe that or and then"},{"startTime":457.666,"endTime":461.666,"body":"is kind of value based proposition."},{"startTime":461.75,"endTime":464.791,"body":"So I'm always very sensitive"},{"startTime":461.75,"endTime":464.791,"body":"now when I talk to my engineering teams"},{"startTime":464.791,"endTime":467.666,"body":"or marketability teams or everybody,"},{"startTime":464.791,"endTime":467.666,"body":"and they're always like"},{"startTime":467.666,"endTime":469.958,"body":"they're overthinking it"},{"startTime":467.666,"endTime":469.958,"body":"from an engineering standpoint."},{"startTime":469.958,"endTime":472.166,"body":"And this what happened on the Leaf,"},{"startTime":469.958,"endTime":472.166,"body":"I think it's like"},{"startTime":472.166,"endTime":474.75,"body":"we had data from,"},{"startTime":472.166,"endTime":474.75,"body":"you know, from all over the world"},{"startTime":474.75,"endTime":476.875,"body":"about how many miles"},{"startTime":474.75,"endTime":476.875,"body":"everybody drives per day"},{"startTime":476.875,"endTime":480.416,"body":"and the distribution is less than 70 miles"},{"startTime":476.875,"endTime":480.416,"body":"and everybody should be fine."},{"startTime":480.416,"endTime":482.833,"body":"And 30 miles"},{"startTime":480.416,"endTime":482.833,"body":"just don't want all this other stuff."},{"startTime":482.833,"endTime":486.416,"body":"And then the car would have had like 90"},{"startTime":482.833,"endTime":486.416,"body":"miles or, you know, range on a on a"},{"startTime":486.5,"endTime":489.416,"body":"like 24 kilowatt hour battery."},{"startTime":489.416,"endTime":492.666,"body":"And of course, we had to create this"},{"startTime":489.416,"endTime":492.666,"body":"supply chain and the manufacturing process"},{"startTime":492.666,"endTime":495.666,"body":"and everything that had to be done with it"},{"startTime":492.666,"endTime":495.666,"body":"in the entire ecosystem"},{"startTime":495.75,"endTime":497.333,"body":"and create a charging network,"},{"startTime":497.333,"endTime":499.916,"body":"which at the time when you didn't know"},{"startTime":497.333,"endTime":499.916,"body":"about customer acceptance"},{"startTime":499.916,"endTime":502.666,"body":"now and some companies"},{"startTime":499.916,"endTime":502.666,"body":"were throwing billions of dollars into it,"},{"startTime":502.666,"endTime":505.625,"body":"we were sowing tens and tens"},{"startTime":502.666,"endTime":505.625,"body":"and tens of millions."},{"startTime":505.625,"endTime":506.916,"body":"And it's not like a lot of money."},{"startTime":506.916,"endTime":509.333,"body":"And it was a gamble. And yet"},{"startTime":506.916,"endTime":509.333,"body":"and then we had our own."},{"startTime":509.333,"endTime":513.083,"body":"We had to create a protocol chademo So"},{"startTime":509.333,"endTime":513.083,"body":"there was so many headwinds in that thing."},{"startTime":513.083,"endTime":514.333,"body":"Proud of the company."},{"startTime":514.333,"endTime":516.333,"body":"But in the end of the day,"},{"startTime":514.333,"endTime":516.333,"body":"I think what got us"},{"startTime":516.333,"endTime":520.708,"body":"was this kind of trying"},{"startTime":516.333,"endTime":520.708,"body":"to be perfectly value placed."},{"startTime":520.791,"endTime":523.791,"body":"And, you know, our customers are"},{"startTime":520.791,"endTime":523.791,"body":"they're emotional, they're very emotional."},{"startTime":523.791,"endTime":526.875,"body":"And we know that the design of the car"},{"startTime":523.791,"endTime":526.875,"body":"is a part of that."},{"startTime":526.875,"endTime":529.083,"body":"The experience of the car"},{"startTime":526.875,"endTime":529.083,"body":"is a part of that."},{"startTime":529.083,"endTime":531.458,"body":"And yet we had a car"},{"startTime":529.083,"endTime":531.458,"body":"that was well-executed"},{"startTime":531.458,"endTime":532.875,"body":"and did what it was supposed to do."},{"startTime":532.875,"endTime":534.75,"body":"And you would you would be fine."},{"startTime":534.75,"endTime":537.583,"body":"You know, 99% of the time"},{"startTime":534.75,"endTime":537.583,"body":"you're going to be good to go."},{"startTime":537.583,"endTime":540.583,"body":"But then every customer is like in my wife"},{"startTime":537.583,"endTime":540.583,"body":"included, because we got one."},{"startTime":540.583,"endTime":541.208,"body":"And she was like,"},{"startTime":541.208,"endTime":544.25,"body":"Yeah, but I have to go to Michigan State"},{"startTime":541.208,"endTime":544.25,"body":"and what if my daughter needs something?"},{"startTime":544.25,"endTime":546.166,"body":"You know, like, so that whole"},{"startTime":544.25,"endTime":546.166,"body":"we know this whole story, right?"},{"startTime":546.166,"endTime":549.583,"body":"This ran it started with that"},{"startTime":546.166,"endTime":549.583,"body":"it didn't have"},{"startTime":549.583,"endTime":552.833,"body":"the the wows-pizzazz factor"},{"startTime":549.583,"endTime":552.833,"body":"of course. Yeah."},{"startTime":552.833,"endTime":556.416,"body":"It was a car that was trying to be"},{"startTime":552.833,"endTime":556.416,"body":"reasonably priced and accessible to all."},{"startTime":556.5,"endTime":557.583,"body":"So all those great ideas,"},{"startTime":557.583,"endTime":560.958,"body":"which was very like pragmatic"},{"startTime":557.583,"endTime":560.958,"body":"because it was like a pragmatic approach"},{"startTime":561.041,"endTime":566.291,"body":"in a breakthrough new market"},{"startTime":561.041,"endTime":566.291,"body":"that didn't really didn't didn't"},{"startTime":566.375,"endTime":568.625,"body":"build momentum and magnify, you know, so"},{"startTime":568.625,"endTime":569.666,"body":"so and then,"},{"startTime":569.666,"endTime":571.583,"body":"you know, we took that, you know,"},{"startTime":569.666,"endTime":571.583,"body":"and then of course,"},{"startTime":571.583,"endTime":574.791,"body":"we're working with the platform"},{"startTime":571.583,"endTime":574.791,"body":"where we're trying to decide the customer,"},{"startTime":574.791,"endTime":576.666,"body":"except that wasn't really there"},{"startTime":574.791,"endTime":576.666,"body":"for the second gen."},{"startTime":576.666,"endTime":579.416,"body":"And so we were like, okay, well,"},{"startTime":576.666,"endTime":579.416,"body":"we understand this thing."},{"startTime":579.416,"endTime":581.458,"body":"We're going to go up to 150"},{"startTime":579.416,"endTime":581.458,"body":"miles of range."},{"startTime":581.458,"endTime":584.666,"body":"That should be that's kind of within"},{"startTime":581.458,"endTime":584.666,"body":"the capacity of the platform that we had."},{"startTime":584.75,"endTime":589.416,"body":"We'll make it look a lot more car"},{"startTime":584.75,"endTime":589.416,"body":"like instead of a little bit unique, like"},{"startTime":589.5,"endTime":593.458,"body":"and then we did that and so it was like"},{"startTime":589.5,"endTime":593.458,"body":"a cute little Sentra car"},{"startTime":593.541,"endTime":596.958,"body":"and and it looks good has got the"},{"startTime":593.541,"endTime":596.958,"body":"all the styling characteristics of Nissan"},{"startTime":596.958,"endTime":599.958,"body":"the emotion and all the good stuff"},{"startTime":596.958,"endTime":599.958,"body":"has a lot of 50 mile range."},{"startTime":600.083,"endTime":603.833,"body":"You almost eliminated the the range"},{"startTime":600.083,"endTime":603.833,"body":"anxiety thing and I think there was two"},{"startTime":603.833,"endTime":607.166,"body":"versions of the later that was wanted"},{"startTime":603.833,"endTime":607.166,"body":"you know to ordered whatever"},{"startTime":607.25,"endTime":609.958,"body":"and and even my wife started driving it"},{"startTime":609.958,"endTime":613.0,"body":"and she eliminated the whole range anxiety"},{"startTime":609.958,"endTime":613.0,"body":"that was great of the car."},{"startTime":613.0,"endTime":615.083,"body":"And we had two of them."},{"startTime":613.0,"endTime":615.083,"body":"Everything was great."},{"startTime":615.083,"endTime":617.958,"body":"Well, again,"},{"startTime":615.083,"endTime":617.958,"body":"now you've eliminated the range issues,"},{"startTime":617.958,"endTime":621.333,"body":"but you've kind of now you're in the world"},{"startTime":617.958,"endTime":621.333,"body":"of it's just a normal looking car."},{"startTime":621.416,"endTime":624.208,"body":"And now the people who are in the market"},{"startTime":621.416,"endTime":624.208,"body":"who are driving"},{"startTime":624.208,"endTime":625.791,"body":"and of course we know"},{"startTime":624.208,"endTime":625.791,"body":"what happened with tussle and all"},{"startTime":625.791,"endTime":628.333,"body":"that is like, we want a sex appeal,"},{"startTime":625.791,"endTime":628.333,"body":"we want something that's amazing."},{"startTime":628.333,"endTime":631.333,"body":"I want more power than I would ever need"},{"startTime":628.333,"endTime":631.333,"body":"and I want all these things."},{"startTime":631.5,"endTime":634.208,"body":"So then it wasn't"},{"startTime":631.5,"endTime":634.208,"body":"that we completely missed that."},{"startTime":634.208,"endTime":637.791,"body":"I mean, we kind of we just"},{"startTime":634.208,"endTime":637.791,"body":"we decided to got to fix the problems."},{"startTime":637.791,"endTime":640.166,"body":"The PDCA,"},{"startTime":637.791,"endTime":640.166,"body":"you know, of the things that we had."},{"startTime":640.166,"endTime":641.875,"body":"And we did a good job at that."},{"startTime":641.875,"endTime":643.25,"body":"And it built up some momentum."},{"startTime":643.25,"endTime":645.916,"body":"But again, market acceptance may be okay."},{"startTime":645.916,"endTime":649.041,"body":"The people that drive it love it,"},{"startTime":645.916,"endTime":649.041,"body":"but not widespread."},{"startTime":649.041,"endTime":650.875,"body":"Right? Didn't have the"},{"startTime":649.041,"endTime":650.875,"body":"I never had the volume."},{"startTime":650.875,"endTime":651.458,"body":"It should have hit."},{"startTime":651.458,"endTime":655.208,"body":"So so now we lost that momentum."},{"startTime":655.208,"endTime":657.75,"body":"In the end of the day,"},{"startTime":655.208,"endTime":657.75,"body":"even though it's a good car build, smart."},{"startTime":657.75,"endTime":660.666,"body":"We manage the battery,"},{"startTime":657.75,"endTime":660.666,"body":"we do all that stuff. And"},{"startTime":660.75,"endTime":662.125,"body":"my wife was incredibly disappointed"},{"startTime":662.125,"endTime":664.416,"body":"when I had to turn it in recently"},{"startTime":662.125,"endTime":664.416,"body":"waiting for the next."},{"startTime":664.416,"endTime":668.166,"body":"Now, of course,"},{"startTime":664.416,"endTime":668.166,"body":"Arias is a huge, monumental step up."},{"startTime":668.333,"endTime":670.458,"body":"But then I look at data"},{"startTime":668.333,"endTime":670.458,"body":"in the market, right?"},{"startTime":670.458,"endTime":673.166,"body":"I mean, you're so right, you know, and"},{"startTime":673.166,"endTime":675.958,"body":"we ran surveys, you know, like, okay,"},{"startTime":675.958,"endTime":679.166,"body":"high tech knowledge, you recognition, EV"},{"startTime":675.958,"endTime":679.166,"body":"leadership, blah, blah, blah, blah."},{"startTime":679.166,"endTime":680.541,"body":"You can get the data on the market."},{"startTime":680.541,"endTime":684.166,"body":"And it's like Nissan was like number"},{"startTime":680.541,"endTime":684.166,"body":"seven and number eight right in the EV"},{"startTime":684.291,"endTime":686.791,"body":"especially now. And in Japan,"},{"startTime":684.291,"endTime":686.791,"body":"it's like number one, right?"},{"startTime":686.791,"endTime":690.291,"body":"Because it's like the customers"},{"startTime":686.791,"endTime":690.291,"body":"a little more recognize."},{"startTime":690.291,"endTime":693.708,"body":"And then Nissan is number two and you"},{"startTime":690.291,"endTime":693.708,"body":"know, they got the top three over there."},{"startTime":693.708,"endTime":695.833,"body":"And so there's recognition of that."},{"startTime":695.833,"endTime":697.333,"body":"And then we're like Eve leadership."},{"startTime":697.333,"endTime":700.458,"body":"We have a different kind of a solution"},{"startTime":697.333,"endTime":700.458,"body":"for our hybrid, which is we go"},{"startTime":700.458,"endTime":703.791,"body":"E power is very successful there"},{"startTime":700.458,"endTime":703.791,"body":"and all it all is good stuff."},{"startTime":703.791,"endTime":705.75,"body":"It's funny"},{"startTime":703.791,"endTime":705.75,"body":"how we're way above Toyota in that sense."},{"startTime":705.75,"endTime":709.208,"body":"But here, I mean, like you said,"},{"startTime":705.75,"endTime":709.208,"body":"Toyota was like number two or three."},{"startTime":709.208,"endTime":710.625,"body":"And when it was asked"},{"startTime":709.208,"endTime":710.625,"body":"like, who's the leader?"},{"startTime":710.625,"endTime":711.833,"body":"And they give, you know, of course,"},{"startTime":711.833,"endTime":714.125,"body":"because customers are not really sure"},{"startTime":711.833,"endTime":714.125,"body":"what exactly EV"},{"startTime":714.125,"endTime":717.958,"body":"means, they probably go to the degree"},{"startTime":714.125,"endTime":717.958,"body":"that everybody knows a Prius,"},{"startTime":717.958,"endTime":721.208,"body":"you drive an Uber on the West Coast,"},{"startTime":717.958,"endTime":721.208,"body":"you find a Prius is so"},{"startTime":721.291,"endTime":724.041,"body":"so this whole momentum thing"},{"startTime":721.291,"endTime":724.041,"body":"that they had kept that thing."},{"startTime":724.041,"endTime":725.666,"body":"So then we have like the recognition"},{"startTime":725.666,"endTime":727.916,"body":"there from the dealers,"},{"startTime":725.666,"endTime":727.916,"body":"from the customers, from this."},{"startTime":727.916,"endTime":728.916,"body":"We lost that momentum."},{"startTime":728.916,"endTime":731.583,"body":"And of course we were like, hey,"},{"startTime":728.916,"endTime":731.583,"body":"we sold a million of these cars,"},{"startTime":731.583,"endTime":735.75,"body":"you know, between Aria"},{"startTime":731.583,"endTime":735.75,"body":"and and Leaf across the world."},{"startTime":735.833,"endTime":738.791,"body":"And so in a lot of miles is successful"},{"startTime":735.833,"endTime":738.791,"body":"in Europe and all that."},{"startTime":738.791,"endTime":741.625,"body":"So it's like we know"},{"startTime":738.791,"endTime":741.625,"body":"we have it, the technical capability,"},{"startTime":741.625,"endTime":744.833,"body":"you know, we can we're bragging,"},{"startTime":741.625,"endTime":744.833,"body":"of course, or or let's say, confident"},{"startTime":744.833,"endTime":747.875,"body":"about our track record in the market."},{"startTime":747.875,"endTime":749.333,"body":"We have, you know, whatever."},{"startTime":749.333,"endTime":752.333,"body":"I forget all the numbers, but it's like 6"},{"startTime":749.333,"endTime":752.333,"body":"billion miles traveled or something."},{"startTime":752.333,"endTime":753.916,"body":"And we had no thermal incidents."},{"startTime":753.916,"endTime":755.5,"body":"We've got no issues like that."},{"startTime":755.5,"endTime":757.208,"body":"We traded respects in the beginning."},{"startTime":757.208,"endTime":760.166,"body":"There probably there may be like overly,"},{"startTime":757.208,"endTime":760.166,"body":"incredibly severe"},{"startTime":760.166,"endTime":761.916,"body":"because we were trying to set the bar"},{"startTime":760.166,"endTime":761.916,"body":"high."},{"startTime":761.916,"endTime":764.458,"body":"Good is our first time and"},{"startTime":761.916,"endTime":764.458,"body":"there was no other work in the industry."},{"startTime":764.458,"endTime":766.625,"body":"So so that's kind of where we are."},{"startTime":766.625,"endTime":768.333,"body":"And, and that s what happened."},{"startTime":768.333,"endTime":771.791,"body":"And so now it's about taking"},{"startTime":768.333,"endTime":771.791,"body":"that foundation,"},{"startTime":771.791,"endTime":775.875,"body":"which is broad and maybe below water"},{"startTime":771.791,"endTime":775.875,"body":"just a little bit, and then say like,"},{"startTime":775.916,"endTime":779.875,"body":"what we can do is take all of our good"},{"startTime":775.916,"endTime":779.875,"body":"skills now to, to do better and improvise"},{"startTime":779.875,"endTime":782.041,"body":"and meet the customer need"},{"startTime":779.875,"endTime":782.041,"body":"and then jump out of the water."},{"startTime":782.041,"endTime":784.25,"body":"And so that's what"},{"startTime":782.041,"endTime":784.25,"body":"the Aria is the first step on."},{"startTime":784.25,"endTime":784.625,"body":"And now"},{"startTime":784.625,"endTime":788.666,"body":"are working on a whole slew of products,"},{"startTime":784.625,"endTime":788.666,"body":"which is kind of our 2030 ambitions."},{"startTime":788.666,"endTime":792.083,"body":"And we've talked about,"},{"startTime":788.666,"endTime":792.083,"body":"you know, roughly 40% in the U.S."},{"startTime":792.125,"endTime":794.666,"body":"market for penetration"},{"startTime":792.125,"endTime":794.666,"body":"or 50% globally or whatever."},{"startTime":794.666,"endTime":796.25,"body":"And of course now we know"},{"startTime":794.666,"endTime":796.25,"body":"all the regulations"},{"startTime":796.25,"endTime":798.083,"body":"are changing that"},{"startTime":796.25,"endTime":798.083,"body":"and the IRA is changing that."},{"startTime":798.083,"endTime":800.25,"body":"Everything's"},{"startTime":798.083,"endTime":800.25,"body":"going to make that even more challenging"},{"startTime":800.25,"endTime":804.208,"body":"and severe for Tier four and for CAFE"},{"startTime":800.25,"endTime":804.208,"body":"and all the things we know"},{"startTime":804.208,"endTime":805.25,"body":"is that are coming."},{"startTime":805.25,"endTime":807.041,"body":"So the good news is we're"},{"startTime":807.041,"endTime":810.791,"body":"bright, we're poised for"},{"startTime":807.041,"endTime":810.791,"body":"that know it knowledge and background."},{"startTime":810.875,"endTime":814.875,"body":"We just kind of can predict or can accept"},{"startTime":810.875,"endTime":814.875,"body":"what the reality is for what happened."},{"startTime":814.875,"endTime":816.833,"body":"And then it wasn't like we had made,"},{"startTime":816.833,"endTime":820.708,"body":"you know, bad technology and bad quality"},{"startTime":816.833,"endTime":820.708,"body":"and that it was just a slight mismatch."},{"startTime":820.708,"endTime":821.416,"body":"And the customer"},{"startTime":821.416,"endTime":826.041,"body":"need an experience that we know"},{"startTime":821.416,"endTime":826.041,"body":"is a lot more emotional than pragmatics."},{"startTime":826.25,"endTime":829.916,"body":"And we just now and we recognizing that"},{"startTime":826.25,"endTime":829.916,"body":"and we're just kind of poised to going"},{"startTime":829.916,"endTime":831.291,"body":"to accelerate."},{"startTime":831.291,"endTime":832.791,"body":"Cool, cool."},{"startTime":832.791,"endTime":835.5,"body":"You mentioned something very interesting,"},{"startTime":832.791,"endTime":835.5,"body":"Curtis, you're talking about"},{"startTime":835.5,"endTime":836.625,"body":"and you just mentioned at the end"},{"startTime":836.625,"endTime":839.125,"body":"you transformation"},{"startTime":836.625,"endTime":839.125,"body":"that the industry is in, right?"},{"startTime":839.125,"endTime":844.833,"body":"Regulations, a societal pressure,"},{"startTime":844.916,"endTime":846.875,"body":"government intervention, so to speak."},{"startTime":846.875,"endTime":848.25,"body":"IRA would be an example."},{"startTime":848.25,"endTime":849.583,"body":"Europes working on their own."},{"startTime":849.583,"endTime":851.333,"body":"China does their thing."},{"startTime":851.333,"endTime":853.458,"body":"So we see all these different things now."},{"startTime":853.458,"endTime":858.333,"body":"Now we see the Chinese OEMs really"},{"startTime":853.458,"endTime":858.333,"body":"coming on strong and really focusing on"},{"startTime":858.416,"endTime":861.416,"body":"infotainment on on on lower"},{"startTime":861.416,"endTime":864.875,"body":"cost EVs, pushing heavily into Europe."},{"startTime":864.875,"endTime":867.0,"body":"So there's all these"},{"startTime":867.0,"endTime":869.791,"body":"different dimensions of of private"},{"startTime":869.791,"endTime":873.666,"body":"and public intervention or guidelines"},{"startTime":869.791,"endTime":873.666,"body":"and all this stuff."},{"startTime":873.666,"endTime":876.708,"body":"Societal pressure, company strategies."},{"startTime":876.708,"endTime":879.625,"body":"You just mentioned the 2030 goals"},{"startTime":876.708,"endTime":879.625,"body":"you guys have that"},{"startTime":879.625,"endTime":882.208,"body":"then suddenly all we have to"},{"startTime":879.625,"endTime":882.208,"body":"maybe change it again."},{"startTime":882.208,"endTime":886.833,"body":"We see the same thing with individual"},{"startTime":882.208,"endTime":886.833,"body":"right supporting all of the global OEMs"},{"startTime":886.833,"endTime":890.458,"body":"and the large suppliers"},{"startTime":886.833,"endTime":890.458,"body":"and exactly see the same thing."},{"startTime":890.458,"endTime":892.916,"body":"We see Asia going this way,"},{"startTime":890.458,"endTime":892.916,"body":"we see Europe going that way."},{"startTime":892.916,"endTime":894.541,"body":"Do you see US going this way."},{"startTime":894.541,"endTime":898.791,"body":"As Nissan,"},{"startTime":894.541,"endTime":898.791,"body":"all that said, us as as Nissan is truly"},{"startTime":898.791,"endTime":902.791,"body":"one of the few truly global players right?"},{"startTime":902.875,"endTime":906.083,"body":"North America, South"},{"startTime":902.875,"endTime":906.083,"body":"America, Europe, for sure."},{"startTime":906.083,"endTime":907.708,"body":"Asia, obviously."},{"startTime":907.708,"endTime":911.125,"body":"What is the most interesting thing"},{"startTime":907.708,"endTime":911.125,"body":"that you see, Chris, and I know"},{"startTime":911.125,"endTime":914.958,"body":"your response for for the Americas,"},{"startTime":911.125,"endTime":914.958,"body":"but you have overview, obviously"},{"startTime":915.125,"endTime":916.75,"body":"on all the different things"},{"startTime":915.125,"endTime":916.75,"body":"that's going on."},{"startTime":916.75,"endTime":920.166,"body":"What is the most interesting"},{"startTime":916.75,"endTime":920.166,"body":"few things that you see?"},{"startTime":920.25,"endTime":925.708,"body":"Nissan is challenged with trying to figure"},{"startTime":920.25,"endTime":925.708,"body":"out how to suffice all these different"},{"startTime":925.791,"endTime":929.208,"body":"does different or similar directions"},{"startTime":925.791,"endTime":929.208,"body":"that the different markets"},{"startTime":929.208,"endTime":933.541,"body":"or different regions are going"},{"startTime":929.208,"endTime":933.541,"body":"as it relates to reimagining mobility"},{"startTime":933.541,"endTime":937.625,"body":"And what you have to do because to"},{"startTime":933.541,"endTime":937.625,"body":"customers is is really driving you"},{"startTime":937.625,"endTime":940.625,"body":"what they want with with decisions right."},{"startTime":940.708,"endTime":942.333,"body":"Now I think"},{"startTime":942.416,"endTime":944.375,"body":"there's"},{"startTime":942.416,"endTime":944.375,"body":"I think two points that stand out for me."},{"startTime":944.375,"endTime":949.208,"body":"And one is changing the company"},{"startTime":944.375,"endTime":949.208,"body":"from a transactional relationship"},{"startTime":949.208,"endTime":950.583,"body":"to an experience relationship."},{"startTime":950.583,"endTime":952.375,"body":"And I think we've seen other companies"},{"startTime":950.583,"endTime":952.375,"body":"that have"},{"startTime":952.375,"endTime":955.208,"body":"that are doing a good job at that."},{"startTime":952.375,"endTime":955.208,"body":"We we want to be the same."},{"startTime":955.208,"endTime":959.208,"body":"And the other"},{"startTime":955.208,"endTime":959.208,"body":"is like a trend to more regional"},{"startTime":959.333,"endTime":963.666,"body":"well because experience now is becoming"},{"startTime":959.333,"endTime":963.666,"body":"transaction to experience experiences."},{"startTime":963.75,"endTime":966.416,"body":"There's cultural and regional differences."},{"startTime":966.416,"endTime":970.166,"body":"So the customers now are had different"},{"startTime":966.416,"endTime":970.166,"body":"requirements because if you think about,"},{"startTime":970.375,"endTime":971.75,"body":"you know, obviously we have autonomous,"},{"startTime":971.75,"endTime":974.75,"body":"we have EV and connected"},{"startTime":971.75,"endTime":974.75,"body":"as our main pillars like everybody."},{"startTime":974.75,"endTime":978.25,"body":"And the connected side obviously is very,"},{"startTime":978.25,"endTime":981.416,"body":"you know, very customer,"},{"startTime":978.25,"endTime":981.416,"body":"region, customer specific."},{"startTime":981.416,"endTime":983.666,"body":"And there are probably be"},{"startTime":981.416,"endTime":983.666,"body":"some similarities"},{"startTime":983.666,"endTime":986.708,"body":"and I think some other companies"},{"startTime":983.666,"endTime":986.708,"body":"are trying to make more similarity"},{"startTime":986.708,"endTime":987.375,"body":"across the globe."},{"startTime":987.375,"endTime":990.583,"body":"But we're seeing a very more"},{"startTime":987.375,"endTime":990.583,"body":"of a unique customer needs."},{"startTime":990.583,"endTime":992.666,"body":"So that's one of the things"},{"startTime":990.583,"endTime":992.666,"body":"that's customer"},{"startTime":992.666,"endTime":996.0,"body":"customer focus because you're going"},{"startTime":992.666,"endTime":996.0,"body":"from transactional experience"},{"startTime":996.083,"endTime":999.25,"body":"and then that experience needs to be"},{"startTime":996.083,"endTime":999.25,"body":"and then the speed, of course."},{"startTime":999.291,"endTime":1001.666,"body":"And that's the thing"},{"startTime":999.291,"endTime":1001.666,"body":"where when you try to make a global level"},{"startTime":1001.666,"endTime":1005.0,"body":"leaning between multiple different"},{"startTime":1001.666,"endTime":1005.0,"body":"brands or, you know, arms"},{"startTime":1005.0,"endTime":1008.0,"body":"within the company globally,"},{"startTime":1005.0,"endTime":1008.0,"body":"like your speed will never be there."},{"startTime":1008.041,"endTime":1012.375,"body":"So then because speed is a priority"},{"startTime":1008.041,"endTime":1012.375,"body":"and customer is maybe could be common,"},{"startTime":1012.375,"endTime":1013.75,"body":"but probably reasonably unique,"},{"startTime":1013.75,"endTime":1017.5,"body":"it starts there,"},{"startTime":1013.75,"endTime":1017.5,"body":"then we that speed and customer uniqueness"},{"startTime":1017.583,"endTime":1020.583,"body":"starts to create a tendency"},{"startTime":1017.583,"endTime":1020.583,"body":"towards regional behavior"},{"startTime":1020.583,"endTime":1023.0,"body":"and that highly"},{"startTime":1020.583,"endTime":1023.0,"body":"you have the supply chain challenges"},{"startTime":1023.0,"endTime":1024.833,"body":"that we've gone through the last three"},{"startTime":1023.0,"endTime":1024.833,"body":"or four years"},{"startTime":1024.833,"endTime":1026.458,"body":"and then the things you just talked about,"},{"startTime":1024.833,"endTime":1026.458,"body":"which is the"},{"startTime":1026.458,"endTime":1030.375,"body":"different regulatory environments"},{"startTime":1026.458,"endTime":1030.375,"body":"and they're kind of converging."},{"startTime":1030.375,"endTime":1031.583,"body":"I mean, you know, obviously three"},{"startTime":1031.583,"endTime":1035.291,"body":"or four years ago, it looks like"},{"startTime":1031.583,"endTime":1035.291,"body":"we were diverging on that in the U.S."},{"startTime":1035.333,"endTime":1038.25,"body":"and now we're getting back on track"},{"startTime":1035.333,"endTime":1038.25,"body":"and now we might even get more severe."},{"startTime":1038.25,"endTime":1039.25,"body":"So, of course, you know,"},{"startTime":1039.25,"endTime":1042.916,"body":"from any auto company, especially"},{"startTime":1039.25,"endTime":1042.916,"body":"the powertrain planning teams, which are"},{"startTime":1042.916,"endTime":1046.708,"body":"now I've played teams as well and but yet"},{"startTime":1042.916,"endTime":1046.708,"body":"ICE is still going to be there."},{"startTime":1046.708,"endTime":1049.625,"body":"So how do you do both with your"},{"startTime":1046.708,"endTime":1049.625,"body":"with the resources that you have?"},{"startTime":1049.625,"endTime":1052.875,"body":"And then you have incredible uncertainty"},{"startTime":1049.625,"endTime":1052.875,"body":"in the area that used to have"},{"startTime":1052.875,"endTime":1056.833,"body":"the most certainty, right, The road"},{"startTime":1052.875,"endTime":1056.833,"body":"map for powertrain development and things,"},{"startTime":1056.833,"endTime":1060.375,"body":"you know, and I and IPC that we used that"},{"startTime":1056.833,"endTime":1060.375,"body":"we've joined together so many times"},{"startTime":1060.583,"endTime":1062.291,"body":"and has really seen that change."},{"startTime":1062.291,"endTime":1062.75,"body":"You know, five,"},{"startTime":1062.75,"endTime":1066.5,"body":"six years ago it was all about ice"},{"startTime":1062.75,"endTime":1066.5,"body":"and this and emissions and what have you."},{"startTime":1066.5,"endTime":1068.0,"body":"And then it was about kind of mobility."},{"startTime":1068.0,"endTime":1069.958,"body":"EV And now to EV, I mean, so"},{"startTime":1069.958,"endTime":1072.666,"body":"are that environment has changed"},{"startTime":1069.958,"endTime":1072.666,"body":"dramatically in five years."},{"startTime":1072.666,"endTime":1076.916,"body":"And so you've been to I've been talking"},{"startTime":1072.666,"endTime":1076.916,"body":"to our powertrain leadership as well"},{"startTime":1077.0,"endTime":1080.5,"body":"constantly of obviously and then you know,"},{"startTime":1080.583,"endTime":1083.708,"body":"you know, that kind of pink-black"},{"startTime":1080.583,"endTime":1083.708,"body":"scenario concept where you have the worst,"},{"startTime":1083.708,"endTime":1085.5,"body":"the best, you know,"},{"startTime":1083.708,"endTime":1085.5,"body":"the pink is the good scenario,"},{"startTime":1085.5,"endTime":1087.0,"body":"the black is the bad scenario"},{"startTime":1087.0,"endTime":1089.625,"body":"and the powertrain community,"},{"startTime":1087.0,"endTime":1089.625,"body":"that's usually the black black scenario"},{"startTime":1089.625,"endTime":1092.625,"body":"you have to guard for"},{"startTime":1089.625,"endTime":1092.625,"body":"because you can't shift gears very easily."},{"startTime":1092.791,"endTime":1096.458,"body":"And the reality is in today's environment,"},{"startTime":1092.791,"endTime":1096.458,"body":"we have uncertainty."},{"startTime":1096.458,"endTime":1098.083,"body":"I mean, you know,"},{"startTime":1096.458,"endTime":1098.083,"body":"there's like all your tier four"},{"startTime":1098.083,"endTime":1100.583,"body":"regulation, let's eliminate fuel"},{"startTime":1098.083,"endTime":1100.583,"body":"and let's do this."},{"startTime":1100.583,"endTime":1103.0,"body":"Let's have cafe,"},{"startTime":1100.583,"endTime":1103.0,"body":"let's have gas grab greenhouse gas."},{"startTime":1103.0,"endTime":1105.708,"body":"Is it going to change next year"},{"startTime":1103.0,"endTime":1105.708,"body":"with new administration? Oh, my God."},{"startTime":1105.708,"endTime":1108.625,"body":"You know, like, that's the environment."},{"startTime":1105.708,"endTime":1108.625,"body":"That's very easy. Right?"},{"startTime":1108.625,"endTime":1112.791,"body":"And if you pick the blackest scenario"},{"startTime":1108.625,"endTime":1112.791,"body":"every single time this most of your case,"},{"startTime":1112.875,"endTime":1115.125,"body":"you might miss the entire market"},{"startTime":1112.875,"endTime":1115.125,"body":"if things change."},{"startTime":1115.125,"endTime":1118.375,"body":"So now we're trying to talk to"},{"startTime":1115.125,"endTime":1118.375,"body":"and it's like, well, we don't really have"},{"startTime":1118.375,"endTime":1121.833,"body":"the resources to be able to go"},{"startTime":1118.375,"endTime":1121.833,"body":"with like three different paths,"},{"startTime":1121.833,"endTime":1125.791,"body":"you know, for fundamental powertrain"},{"startTime":1121.833,"endTime":1125.791,"body":"development paths at the same time."},{"startTime":1125.791,"endTime":1126.333,"body":"So, you know,"},{"startTime":1126.333,"endTime":1130.333,"body":"that's I think those challenges"},{"startTime":1126.333,"endTime":1130.333,"body":"all come together that so regionalization"},{"startTime":1130.416,"endTime":1136.0,"body":"that that kind of proliferates"},{"startTime":1130.416,"endTime":1136.0,"body":"the powertrain complexity at the same time"},{"startTime":1136.083,"endTime":1138.5,"body":"regionally"},{"startTime":1136.083,"endTime":1138.5,"body":"unique regulatory environment differences"},{"startTime":1138.5,"endTime":1140.666,"body":"and then the things that are kind"},{"startTime":1138.5,"endTime":1140.666,"body":"of chopping up the globe"},{"startTime":1140.666,"endTime":1144.0,"body":"from a supply chain"},{"startTime":1140.666,"endTime":1144.0,"body":"viewpoint are just huge."},{"startTime":1144.0,"endTime":1146.291,"body":"And then you match that"},{"startTime":1144.0,"endTime":1146.291,"body":"with customer uniqueness."},{"startTime":1146.291,"endTime":1148.833,"body":"It's like the most complex environment"},{"startTime":1146.291,"endTime":1148.833,"body":"you could possibly imagine,"},{"startTime":1148.833,"endTime":1153.166,"body":"and especially if you're the powertrain"},{"startTime":1148.833,"endTime":1153.166,"body":"team tried to paint the scenario"},{"startTime":1153.166,"endTime":1156.666,"body":"and ask how much money you're going"},{"startTime":1153.166,"endTime":1156.666,"body":"to need in the next five years."},{"startTime":1156.75,"endTime":1159.75,"body":"Clearly, clearly, you mentioned it"},{"startTime":1159.833,"endTime":1161.791,"body":"used a very interesting word, speed."},{"startTime":1161.791,"endTime":1165.791,"body":"It's a it's a word I quite often use"},{"startTime":1161.791,"endTime":1165.791,"body":"in our organization as well, Right?"},{"startTime":1165.791,"endTime":1171.041,"body":"Because to us, I see the industry"},{"startTime":1165.791,"endTime":1171.041,"body":"not just in the U.S., but globally."},{"startTime":1171.041,"endTime":1171.333,"body":"Right."},{"startTime":1171.333,"endTime":1174.208,"body":"Different players"},{"startTime":1171.333,"endTime":1174.208,"body":"move at different speeds."},{"startTime":1174.208,"endTime":1177.583,"body":"But the fundamental common denominator,"},{"startTime":1174.208,"endTime":1177.583,"body":"everybody talks about speed."},{"startTime":1177.583,"endTime":1179.75,"body":"Everybody talks about it's"},{"startTime":1177.583,"endTime":1179.75,"body":"no longer accepted."},{"startTime":1179.75,"endTime":1183.333,"body":"It takes three, four years"},{"startTime":1179.75,"endTime":1183.333,"body":"to come out with a new powertrain,"},{"startTime":1183.333,"endTime":1184.375,"body":"with a new platform."},{"startTime":1184.375,"endTime":1186.458,"body":"It's now two years or less, right?"},{"startTime":1186.458,"endTime":1188.416,"body":"In some cases, maybe overly aggressive."},{"startTime":1188.416,"endTime":1191.083,"body":"In a lot of cases,"},{"startTime":1188.416,"endTime":1191.083,"body":"realistic doesn't matter."},{"startTime":1191.083,"endTime":1194.875,"body":"But I think speed I think we all agree is"},{"startTime":1191.083,"endTime":1194.875,"body":"the industry is moving faster than it"},{"startTime":1194.875,"endTime":1196.625,"body":"ever has."},{"startTime":1196.708,"endTime":1198.083,"body":"Probably pushed a little bit"},{"startTime":1198.083,"endTime":1202.166,"body":"by some of the startups that showed us"},{"startTime":1198.083,"endTime":1202.166,"body":"that we can do it right or it is doable."},{"startTime":1202.25,"endTime":1204.666,"body":"But nevertheless, I think we all agree."},{"startTime":1204.666,"endTime":1209.291,"body":"Question for you is what I've noticed over"},{"startTime":1204.666,"endTime":1209.291,"body":"the last three, maybe five years"},{"startTime":1209.291,"endTime":1213.125,"body":"is this this mindset of technology"},{"startTime":1209.291,"endTime":1213.125,"body":"leadership, as I call it,"},{"startTime":1213.125,"endTime":1218.333,"body":"which is design, is,"},{"startTime":1213.125,"endTime":1218.333,"body":"I think, still important."},{"startTime":1218.416,"endTime":1222.083,"body":"The feel of of a car"},{"startTime":1218.416,"endTime":1222.083,"body":"when you sit is still important."},{"startTime":1222.166,"endTime":1226.0,"body":"But I feel like I see more"},{"startTime":1222.166,"endTime":1226.0,"body":"and more companies focusing on maybe what"},{"startTime":1226.166,"endTime":1231.791,"body":"the newer generation of customers are"},{"startTime":1226.166,"endTime":1231.791,"body":"looking for, which is technology, right?"},{"startTime":1231.791,"endTime":1236.416,"body":"I look at a Tesla, I look at some of the"},{"startTime":1231.791,"endTime":1236.416,"body":"newer vehicles you talked about, right?"},{"startTime":1236.416,"endTime":1239.25,"body":"The Leaf."},{"startTime":1236.416,"endTime":1239.25,"body":"You said good feedback on technology."},{"startTime":1239.25,"endTime":1244.125,"body":"I feel like the technology component"},{"startTime":1239.25,"endTime":1244.125,"body":"and how OEMs like you"},{"startTime":1244.208,"endTime":1247.208,"body":"and this is where I want your feedback"},{"startTime":1244.208,"endTime":1247.208,"body":"I would like to have your feedback"},{"startTime":1247.291,"endTime":1250.916,"body":"are focusing on is is moving more and more"},{"startTime":1251.0,"endTime":1255.041,"body":"to include also technology,"},{"startTime":1251.0,"endTime":1255.041,"body":"not just design, not just quality,"},{"startTime":1255.041,"endTime":1259.375,"body":"not just reliability,"},{"startTime":1255.041,"endTime":1259.375,"body":"but really enticing the buyers with, hey,"},{"startTime":1259.458,"endTime":1263.208,"body":"this is a high compute platform on wheels"},{"startTime":1263.291,"endTime":1266.75,"body":"that is fun to drive that"},{"startTime":1263.291,"endTime":1266.75,"body":"essentially moves you from the office,"},{"startTime":1266.75,"endTime":1269.75,"body":"from the living room"},{"startTime":1266.75,"endTime":1269.75,"body":"seamlessly also into the car."},{"startTime":1269.75,"endTime":1273.25,"body":"So interesting to see your perspective"},{"startTime":1269.75,"endTime":1273.25,"body":"on this technology"},{"startTime":1273.25,"endTime":1277.375,"body":"leadership becoming more"},{"startTime":1273.25,"endTime":1277.375,"body":"and more important and a driving force."},{"startTime":1277.458,"endTime":1278.708,"body":"Well, you're absolutely right."},{"startTime":1278.708,"endTime":1279.791,"body":"I mean, it is."},{"startTime":1279.791,"endTime":1281.833,"body":"And it's a pillar"},{"startTime":1279.791,"endTime":1281.833,"body":"of what we're also talking about."},{"startTime":1281.833,"endTime":1285.708,"body":"But I also have my"},{"startTime":1281.833,"endTime":1285.708,"body":"I guess, like not only concerns,"},{"startTime":1285.708,"endTime":1287.875,"body":"but just things to think about in my mind."},{"startTime":1287.875,"endTime":1290.75,"body":"And that is we're seeing transaction"},{"startTime":1287.875,"endTime":1290.75,"body":"prices go up."},{"startTime":1290.75,"endTime":1291.583,"body":"Right."},{"startTime":1291.583,"endTime":1294.75,"body":"That was a supply issues"},{"startTime":1291.583,"endTime":1294.75,"body":"is technology is raw materials."},{"startTime":1294.75,"endTime":1297.583,"body":"There's lots of things there"},{"startTime":1294.75,"endTime":1297.583,"body":"and then the industry as a whole"},{"startTime":1297.583,"endTime":1301.625,"body":"and then we're also seeing the pressure,"},{"startTime":1297.583,"endTime":1301.625,"body":"you know, on"},{"startTime":1301.708,"endTime":1303.583,"body":"on the lower end of the market. Right."},{"startTime":1303.583,"endTime":1306.541,"body":"So we have a lot of great well,"},{"startTime":1303.583,"endTime":1306.541,"body":"you're seeing"},{"startTime":1306.541,"endTime":1309.666,"body":"people leave the lower end of the market"},{"startTime":1306.541,"endTime":1309.666,"body":"right into the sedans."},{"startTime":1309.666,"endTime":1314.041,"body":"And it's a it's a tendency of the consumer"},{"startTime":1309.666,"endTime":1314.041,"body":"anyways that used to be 60% sedans."},{"startTime":1314.041,"endTime":1317.541,"body":"Now it's whatever 70 80% truck"},{"startTime":1314.041,"endTime":1317.541,"body":"and as you saw"},{"startTime":1317.625,"endTime":1321.0,"body":"but the affordability issue"},{"startTime":1317.625,"endTime":1321.0,"body":"is why they get concerned about"},{"startTime":1321.0,"endTime":1325.0,"body":"because we can make amazing technology is"},{"startTime":1321.0,"endTime":1325.0,"body":"and it's like you know"},{"startTime":1325.125,"endTime":1326.625,"body":"we're going to you know"},{"startTime":1325.125,"endTime":1326.625,"body":"we're going to have things like LIDAR"},{"startTime":1326.625,"endTime":1329.041,"body":"and we have this and that in the future"},{"startTime":1326.625,"endTime":1329.041,"body":"I mean, all these great things"},{"startTime":1329.041,"endTime":1331.0,"body":"are going to be amazing"},{"startTime":1329.041,"endTime":1331.0,"body":"for autonomous hands free."},{"startTime":1331.0,"endTime":1332.625,"body":"Well,"},{"startTime":1331.0,"endTime":1332.625,"body":"I was out of Silicon Valley this week"},{"startTime":1332.625,"endTime":1335.791,"body":"and then review with my team out there"},{"startTime":1332.625,"endTime":1335.791,"body":"as far as what we're doing."},{"startTime":1335.791,"endTime":1336.458,"body":"And, you know, obviously"},{"startTime":1336.458,"endTime":1339.75,"body":"driving on the streets"},{"startTime":1336.458,"endTime":1339.75,"body":"and we were doing hand-to-hand free tours"},{"startTime":1339.75,"endTime":1342.958,"body":"and then you got the Googles"},{"startTime":1339.75,"endTime":1342.958,"body":"and the Waymo's driving around in the"},{"startTime":1343.041,"endTime":1347.958,"body":"you know, in in the things you read about"},{"startTime":1343.041,"endTime":1347.958,"body":"in the news in San Francisco. So"},{"startTime":1348.041,"endTime":1349.0,"body":"which is great."},{"startTime":1349.0,"endTime":1350.458,"body":"And then you have"},{"startTime":1350.458,"endTime":1354.625,"body":"then you have this the the EV side"},{"startTime":1350.458,"endTime":1354.625,"body":"which we know in that in the transition"},{"startTime":1354.625,"endTime":1358.458,"body":"before you get to the next generation"},{"startTime":1354.625,"endTime":1358.458,"body":"of batteries it's going to it's clearly"},{"startTime":1358.541,"endTime":1361.125,"body":"I don't know it's triple"},{"startTime":1358.541,"endTime":1361.125,"body":"the cost of the powertrain"},{"startTime":1361.125,"endTime":1364.125,"body":"or something like that between"},{"startTime":1361.125,"endTime":1364.125,"body":"an engine ice engine to a battery in a"},{"startTime":1364.125,"endTime":1367.125,"body":"in a but in a motors in combination. So"},{"startTime":1367.291,"endTime":1370.333,"body":"and then you have the technology"},{"startTime":1367.291,"endTime":1370.333,"body":"that we're all striving to be more of,"},{"startTime":1370.333,"endTime":1370.916,"body":"you know, software"},{"startTime":1370.916,"endTime":1375.5,"body":"defined vehicle and in interactive things,"},{"startTime":1370.916,"endTime":1375.5,"body":"which by itself doesn't cost a lot."},{"startTime":1375.583,"endTime":1377.166,"body":"It's an architecture issue."},{"startTime":1377.166,"endTime":1377.833,"body":"Of course,"},{"startTime":1377.833,"endTime":1381.041,"body":"the development teams that are behind"},{"startTime":1377.833,"endTime":1381.041,"body":"that stuff is something that we're going"},{"startTime":1381.041,"endTime":1381.5,"body":"to growing"},{"startTime":1381.5,"endTime":1385.5,"body":"and learning about the size of the teams"},{"startTime":1381.5,"endTime":1385.5,"body":"because I think with the in the past"},{"startTime":1385.5,"endTime":1388.25,"body":"it was more fixed like, okay,"},{"startTime":1385.5,"endTime":1388.25,"body":"we decide today, four years later,"},{"startTime":1388.25,"endTime":1390.5,"body":"we're going to have a cross car line"},{"startTime":1388.25,"endTime":1390.5,"body":"plan for this technology."},{"startTime":1390.5,"endTime":1393.958,"body":"This is whatever we go spend $100 million."},{"startTime":1394.0,"endTime":1395.291,"body":"All the teams that make, you know,"},{"startTime":1395.291,"endTime":1398.416,"body":"300 billion lines of code in the thing"},{"startTime":1395.291,"endTime":1398.416,"body":"and then we're kind of locked down."},{"startTime":1398.416,"endTime":1401.291,"body":"The wireframe is all there. It's like,"},{"startTime":1398.416,"endTime":1401.291,"body":"Oh, let's change it all really quick."},{"startTime":1401.291,"endTime":1404.041,"body":"It's like, No, we can't do that"},{"startTime":1401.291,"endTime":1404.041,"body":"it like four years and make the thing."},{"startTime":1404.041,"endTime":1406.291,"body":"So it's like,"},{"startTime":1404.041,"endTime":1406.291,"body":"that's where the speed's eating us up."},{"startTime":1406.291,"endTime":1409.75,"body":"I think it's conventional automakers, not"},{"startTime":1406.291,"endTime":1409.75,"body":"just the automaker, but the supply base."},{"startTime":1409.75,"endTime":1412.458,"body":"And everybody use the validate"},{"startTime":1409.75,"endTime":1412.458,"body":"that's needed."},{"startTime":1412.458,"endTime":1415.708,"body":"You know, this careful like, you know,"},{"startTime":1412.458,"endTime":1415.708,"body":"we have internal policies about having,"},{"startTime":1415.708,"endTime":1418.25,"body":"you know, kind of perfection"},{"startTime":1415.708,"endTime":1418.25,"body":"in our first production build"},{"startTime":1418.25,"endTime":1420.25,"body":"and you can't have"},{"startTime":1418.25,"endTime":1420.25,"body":"anything is not off to a process."},{"startTime":1420.25,"endTime":1421.25,"body":"And all these things."},{"startTime":1421.25,"endTime":1425.666,"body":"And it's like and yet the others are like"},{"startTime":1421.25,"endTime":1425.666,"body":"doing like a run fall run strategy"},{"startTime":1425.666,"endTime":1430.458,"body":"or we're doing like a crawl, a crawl"},{"startTime":1425.666,"endTime":1430.458,"body":"walk, get ready and then good to go."},{"startTime":1430.458,"endTime":1432.208,"body":"And I think we'll be careful"},{"startTime":1430.458,"endTime":1432.208,"body":"about running."},{"startTime":1432.208,"endTime":1433.375,"body":"We're going to have knee pads on."},{"startTime":1433.375,"endTime":1436.458,"body":"So it's like, you know, there's this thing"},{"startTime":1433.375,"endTime":1436.458,"body":"about that's the speed factor, right?"},{"startTime":1436.458,"endTime":1439.166,"body":"So it's like the commitment to technology,"},{"startTime":1436.458,"endTime":1439.166,"body":"which we want to do,"},{"startTime":1439.166,"endTime":1441.625,"body":"which is we're used to doing that"},{"startTime":1439.166,"endTime":1441.625,"body":"in a long term basis,"},{"startTime":1441.625,"endTime":1445.708,"body":"need to do on a fast, agile basis,"},{"startTime":1441.625,"endTime":1445.708,"body":"of course, and it changes the architecture"},{"startTime":1445.708,"endTime":1448.708,"body":"and changes everything"},{"startTime":1445.708,"endTime":1448.708,"body":"and then finally come back to,"},{"startTime":1448.708,"endTime":1451.916,"body":"you know, for me it's like,"},{"startTime":1448.708,"endTime":1451.916,"body":"I love Nissan because we're kind of like"},{"startTime":1452.0,"endTime":1453.791,"body":"pushing technology for all."},{"startTime":1453.791,"endTime":1455.958,"body":"And it's not just a tagline"},{"startTime":1453.791,"endTime":1455.958,"body":"because, you know, like"},{"startTime":1455.958,"endTime":1460.75,"body":"I remember watching our, our, our,"},{"startTime":1455.958,"endTime":1460.75,"body":"our propilot assist technology,"},{"startTime":1460.75,"endTime":1462.708,"body":"which is now"},{"startTime":1460.75,"endTime":1462.708,"body":"pretty widespread in the market,"},{"startTime":1462.708,"endTime":1465.625,"body":"but we were one of the, you know,"},{"startTime":1462.708,"endTime":1465.625,"body":"one of the early adopters and we put it on"},{"startTime":1465.625,"endTime":1469.333,"body":"not our high, super expensive Infiniti,"},{"startTime":1465.625,"endTime":1469.333,"body":"we put it on the road."},{"startTime":1469.333,"endTime":1470.583,"body":"Right. And why did we do that?"},{"startTime":1470.583,"endTime":1472.458,"body":"Because we wanted"},{"startTime":1470.583,"endTime":1472.458,"body":"to have it accessible to people"},{"startTime":1472.458,"endTime":1472.75,"body":"and we didn't"},{"startTime":1472.75,"endTime":1475.916,"body":"just put another super premium platinum"},{"startTime":1472.75,"endTime":1475.916,"body":"plus that no one could afford."},{"startTime":1476.125,"endTime":1480.041,"body":"We put it down that line and we put out"},{"startTime":1476.125,"endTime":1480.041,"body":"Altima and Rogue and we said, you know,"},{"startTime":1480.166,"endTime":1484.041,"body":"so it's like we"},{"startTime":1480.166,"endTime":1484.041,"body":"our strategy is to develop technology"},{"startTime":1484.125,"endTime":1486.583,"body":"for kind of,"},{"startTime":1484.125,"endTime":1486.583,"body":"you know, for all or make it accessible."},{"startTime":1486.583,"endTime":1488.375,"body":"So then that was our propilot assist."},{"startTime":1488.375,"endTime":1490.333,"body":"And yeah, of course"},{"startTime":1488.375,"endTime":1490.333,"body":"that market's going very quickly"},{"startTime":1490.333,"endTime":1492.916,"body":"and we have our ARIA,"},{"startTime":1490.333,"endTime":1492.916,"body":"which is our propilot assist, you know,"},{"startTime":1492.916,"endTime":1496.166,"body":"2.0 and it's got, you know, hands"},{"startTime":1492.916,"endTime":1496.166,"body":"free, eyes on and all that good stuff."},{"startTime":1496.166,"endTime":1500.583,"body":"And so now we're looking at the next"},{"startTime":1496.166,"endTime":1500.583,"body":"level, the next level, the next level."},{"startTime":1500.583,"endTime":1504.666,"body":"So obviously were fired up"},{"startTime":1500.583,"endTime":1504.666,"body":"for more technology."},{"startTime":1504.75,"endTime":1508.125,"body":"Also thinking about"},{"startTime":1504.75,"endTime":1508.125,"body":"how do you make that accessible for all"},{"startTime":1508.375,"endTime":1512.25,"body":"or at least more accessible"},{"startTime":1508.375,"endTime":1512.25,"body":"to the regular models that you have"},{"startTime":1512.458,"endTime":1515.25,"body":"yet you're seeing transaction prices"},{"startTime":1512.458,"endTime":1515.25,"body":"going up now."},{"startTime":1515.25,"endTime":1517.458,"body":"And I'm talking to our sales"},{"startTime":1515.25,"endTime":1517.458,"body":"and marketing experts"},{"startTime":1517.458,"endTime":1518.625,"body":"and they're like,"},{"startTime":1517.458,"endTime":1518.625,"body":"well, people are going to be"},{"startTime":1518.625,"endTime":1520.625,"body":"shifting to just used cars"},{"startTime":1518.625,"endTime":1520.625,"body":"so they will be afford it."},{"startTime":1520.625,"endTime":1521.875,"body":"So what are we going to do about that?"},{"startTime":1521.875,"endTime":1524.083,"body":"Well, this is the challenge back to us"},{"startTime":1521.875,"endTime":1524.083,"body":"as an industry, right?"},{"startTime":1524.083,"endTime":1525.333,"body":"It's like we need to"},{"startTime":1525.333,"endTime":1528.75,"body":"we really need to get, you know,"},{"startTime":1525.333,"endTime":1528.75,"body":"this parity concept of power train or"},{"startTime":1528.791,"endTime":1529.625,"body":"because that would be nice."},{"startTime":1529.625,"endTime":1532.125,"body":"It's great to say"},{"startTime":1529.625,"endTime":1532.125,"body":"everybody would like to do that."},{"startTime":1532.125,"endTime":1533.791,"body":"And then we have customers"},{"startTime":1532.125,"endTime":1533.791,"body":"that are uncertain"},{"startTime":1533.791,"endTime":1536.083,"body":"and it's like 300 miles range"},{"startTime":1533.791,"endTime":1536.083,"body":"and not really."},{"startTime":1536.083,"endTime":1538.125,"body":"I'd really like to have 500 miles range."},{"startTime":1536.083,"endTime":1538.125,"body":"Okay, great."},{"startTime":1538.125,"endTime":1539.708,"body":"Make it two times bigger. Battery."},{"startTime":1539.708,"endTime":1541.333,"body":"So we need that technology to evolve."},{"startTime":1541.333,"endTime":1544.625,"body":"And then there's then there's the tech"},{"startTime":1541.333,"endTime":1544.625,"body":"that the software defined vehicle"},{"startTime":1544.625,"endTime":1545.5,"body":"and over-the-air updates."},{"startTime":1545.5,"endTime":1548.458,"body":"And I know that everybody's"},{"startTime":1545.5,"endTime":1548.458,"body":"making a lot of strides there so"},{"startTime":1548.458,"endTime":1551.75,"body":"but anyways it all comes back to me"},{"startTime":1548.458,"endTime":1551.75,"body":"in the discussions that we're in about,"},{"startTime":1551.75,"endTime":1554.583,"body":"yeah, we're pushing the envelope"},{"startTime":1551.75,"endTime":1554.583,"body":"for these things, but how do you do that?"},{"startTime":1554.583,"endTime":1557.958,"body":"And also make it accessible and do it fast"},{"startTime":1554.583,"endTime":1557.958,"body":"and have it up to updatable?"},{"startTime":1557.958,"endTime":1562.416,"body":"I mean, you know, it's like the challenges"},{"startTime":1557.958,"endTime":1562.416,"body":"that we didn't have that five years ago."},{"startTime":1562.416,"endTime":1564.375,"body":"We don't have any of that now."},{"startTime":1562.416,"endTime":1564.375,"body":"We have all of that."},{"startTime":1564.375,"endTime":1565.75,"body":"Right. Right."},{"startTime":1565.75,"endTime":1568.541,"body":"I mean, this is something I've noticed"},{"startTime":1565.75,"endTime":1568.541,"body":"over the last 15 years, right?"},{"startTime":1568.541,"endTime":1571.125,"body":"When I first got into telematics"},{"startTime":1568.541,"endTime":1571.125,"body":"and infotainment."},{"startTime":1571.125,"endTime":1573.25,"body":"That was about 15 years ago."},{"startTime":1573.25,"endTime":1576.333,"body":"And we already felt"},{"startTime":1573.25,"endTime":1576.333,"body":"there is a lot of consumer"},{"startTime":1576.333,"endTime":1579.583,"body":"electronics pushing into the vehicle"},{"startTime":1576.333,"endTime":1579.583,"body":"and making it more complex."},{"startTime":1579.583,"endTime":1583.25,"body":"And now software defined vehicle,"},{"startTime":1579.583,"endTime":1583.25,"body":"which an entire architecture"},{"startTime":1583.25,"endTime":1585.791,"body":"has to change,"},{"startTime":1583.25,"endTime":1585.791,"body":"all your control modules have to change."},{"startTime":1585.791,"endTime":1588.208,"body":"You may go to now domain controllers."},{"startTime":1588.208,"endTime":1591.708,"body":"The central compute platforms"},{"startTime":1588.208,"endTime":1591.708,"body":"and all sounds great, but"},{"startTime":1591.791,"endTime":1593.708,"body":"that's just a tip of the iceberg."},{"startTime":1591.791,"endTime":1593.708,"body":"What's below?"},{"startTime":1593.708,"endTime":1597.458,"body":"It's what you're saying costs"},{"startTime":1593.708,"endTime":1597.458,"body":"a lot of money, requires a lot of change"},{"startTime":1597.541,"endTime":1601.791,"body":"and at the end of the day,"},{"startTime":1597.541,"endTime":1601.791,"body":"it's just becoming more complex."},{"startTime":1601.791,"endTime":1602.958,"body":"Right."},{"startTime":1602.958,"endTime":1603.791,"body":"Interesting point."},{"startTime":1603.791,"endTime":1606.0,"body":"You mentioned about your system"},{"startTime":1603.791,"endTime":1606.0,"body":"putting it into"},{"startTime":1606.0,"endTime":1609.75,"body":"all types of different vehicles,"},{"startTime":1606.0,"endTime":1609.75,"body":"not just the high end."},{"startTime":1609.791,"endTime":1612.125,"body":"I think this is something"},{"startTime":1609.791,"endTime":1612.125,"body":"I don't know who pioneered it,"},{"startTime":1612.125,"endTime":1615.416,"body":"but I always remember Ford Sync"},{"startTime":1612.125,"endTime":1615.416,"body":"when they did it right."},{"startTime":1615.416,"endTime":1617.958,"body":"The hands free system they came out with"},{"startTime":1617.958,"endTime":1619.916,"body":"not just on the high end,"},{"startTime":1617.958,"endTime":1619.916,"body":"putting in the low end."},{"startTime":1619.916,"endTime":1624.0,"body":"And that really to me started this hands"},{"startTime":1619.916,"endTime":1624.0,"body":"free module or hands free"},{"startTime":1624.083,"endTime":1628.125,"body":"system pushed by everybody"},{"startTime":1624.083,"endTime":1628.125,"body":"which everybody did loft and today"},{"startTime":1628.208,"endTime":1630.291,"body":"I'm still amazed"},{"startTime":1628.208,"endTime":1630.291,"body":"how many people have their phones"},{"startTime":1630.291,"endTime":1631.833,"body":"in their hands on the drive"},{"startTime":1630.291,"endTime":1631.833,"body":"driving around."},{"startTime":1631.833,"endTime":1636.458,"body":"But more or less every car"},{"startTime":1631.833,"endTime":1636.458,"body":"now has it today which I think is great."},{"startTime":1636.541,"endTime":1638.541,"body":"So we have a couple of more minutes left."},{"startTime":1638.541,"endTime":1641.083,"body":"Chris,"},{"startTime":1638.541,"endTime":1641.083,"body":"I want to ask you one final question then."},{"startTime":1641.083,"endTime":1644.75,"body":"Please feel also free to share"},{"startTime":1641.083,"endTime":1644.75,"body":"some of your own thoughts you had."},{"startTime":1644.833,"endTime":1646.0,"body":"But what's to you?"},{"startTime":1646.0,"endTime":1650.125,"body":"The one defining thing"},{"startTime":1646.0,"endTime":1650.125,"body":"that's got to happen"},{"startTime":1650.208,"endTime":1653.25,"body":"to truly reimagine mobility going forward"},{"startTime":1653.25,"endTime":1658.708,"body":"is it to the truly capable"},{"startTime":1653.25,"endTime":1658.708,"body":"software over the air upgrades, sort of"},{"startTime":1658.75,"endTime":1663.041,"body":"how we're all envisioning"},{"startTime":1658.75,"endTime":1663.041,"body":"it's going to be, but it's not yet, is it?"},{"startTime":1663.083,"endTime":1664.333,"body":"EVs for everyone?"},{"startTime":1664.333,"endTime":1669.333,"body":"Again, it's not just your average sales"},{"startTime":1664.333,"endTime":1669.333,"body":"price is 60,000, but exactly as you said,"},{"startTime":1669.333,"endTime":1674.083,"body":"it comes down to the whatever,"},{"startTime":1669.333,"endTime":1674.083,"body":"30, 35, maybe 40,000."},{"startTime":1674.166,"endTime":1678.75,"body":"What is one of the things that you feel"},{"startTime":1674.166,"endTime":1678.75,"body":"it needs to happen for us to really"},{"startTime":1678.791,"endTime":1681.25,"body":"use this technology"},{"startTime":1678.791,"endTime":1681.25,"body":"that we have today, But"},{"startTime":1681.25,"endTime":1686.541,"body":"putting into products"},{"startTime":1681.25,"endTime":1686.541,"body":"to now make reimagined mobility a reality?"},{"startTime":1686.625,"endTime":1687.875,"body":"Yeah, I see."},{"startTime":1687.875,"endTime":1691.125,"body":"I think there's probably a there's"},{"startTime":1687.875,"endTime":1691.125,"body":"there's got to be a collaboration element"},{"startTime":1691.125,"endTime":1695.416,"body":"there that that the way that even Nissan's"},{"startTime":1691.125,"endTime":1695.416,"body":"traditional relationship"},{"startTime":1695.416,"endTime":1698.625,"body":"with our supply base"},{"startTime":1695.416,"endTime":1698.625,"body":"probably needs to change"},{"startTime":1698.625,"endTime":1701.541,"body":"and that this is the speed factor too"},{"startTime":1698.625,"endTime":1701.541,"body":"that there's a trust factor"},{"startTime":1701.541,"endTime":1703.25,"body":"speed communication there's that"},{"startTime":1703.25,"endTime":1707.791,"body":"but it's also just about how to be nimble"},{"startTime":1703.25,"endTime":1707.791,"body":"where it's like, here's a desire."},{"startTime":1707.833,"endTime":1709.75,"body":"You quote this, you make it,"},{"startTime":1707.833,"endTime":1709.75,"body":"you make it very clear"},{"startTime":1709.75,"endTime":1712.75,"body":"we got 55 pages of very clear requirements"},{"startTime":1709.75,"endTime":1712.75,"body":"and all this other stuff"},{"startTime":1712.875,"endTime":1715.0,"body":"and then it like,"},{"startTime":1712.875,"endTime":1715.0,"body":"then the change it Werner on."},{"startTime":1715.0,"endTime":1718.166,"body":"I always I were nervous as like, well"},{"startTime":1715.0,"endTime":1718.166,"body":"this is going to wait for change orders"},{"startTime":1718.416,"endTime":1721.666,"body":"and you know, whatever, you know,"},{"startTime":1718.416,"endTime":1721.666,"body":"And so that's kind of old school, right?"},{"startTime":1721.666,"endTime":1725.916,"body":"And so how are we going to be nimble and,"},{"startTime":1721.666,"endTime":1725.916,"body":"and make a half the development time,"},{"startTime":1725.916,"endTime":1728.791,"body":"which we are going to have more problems"},{"startTime":1725.916,"endTime":1728.791,"body":"or to have to solve at the last minute"},{"startTime":1728.791,"endTime":1731.416,"body":"and be nimble"},{"startTime":1728.791,"endTime":1731.416,"body":"to make this great experience"},{"startTime":1731.416,"endTime":1733.25,"body":"for the customer without making costs"},{"startTime":1731.416,"endTime":1733.25,"body":"go crazy."},{"startTime":1733.25,"endTime":1736.458,"body":"So, yeah, it's like that's"},{"startTime":1733.25,"endTime":1736.458,"body":"what I think about anyways."},{"startTime":1736.458,"endTime":1738.541,"body":"It's like"},{"startTime":1736.458,"endTime":1738.541,"body":"we need to think about think differently."},{"startTime":1738.541,"endTime":1740.416,"body":"I mean, we're not going to be able"},{"startTime":1738.541,"endTime":1740.416,"body":"to just say, okay,"},{"startTime":1740.416,"endTime":1742.666,"body":"everybody take half the time out of what"},{"startTime":1740.416,"endTime":1742.666,"body":"they used to do this"},{"startTime":1742.666,"endTime":1744.25,"body":"kind of in series process."},{"startTime":1744.25,"endTime":1747.75,"body":"And yeah, there's a lot of parallel paths"},{"startTime":1744.25,"endTime":1747.75,"body":"that we always have had in manufacturing,"},{"startTime":1747.916,"endTime":1750.416,"body":"but as a Korean build ability"},{"startTime":1747.916,"endTime":1750.416,"body":"and all those things."},{"startTime":1750.416,"endTime":1755.25,"body":"And then but I think the relationship"},{"startTime":1750.416,"endTime":1755.25,"body":"with the supply base is back a little bit,"},{"startTime":1755.333,"endTime":1758.958,"body":"a little more in series, or at least it's"},{"startTime":1755.333,"endTime":1758.958,"body":"kind of like you do it, you do will do"},{"startTime":1758.958,"endTime":1759.708,"body":"it, we'll do it."},{"startTime":1759.708,"endTime":1760.166,"body":"We do."},{"startTime":1760.166,"endTime":1763.583,"body":"And I think it's something"},{"startTime":1760.166,"endTime":1763.583,"body":"we should have to think about because"},{"startTime":1763.666,"endTime":1766.0,"body":"in the end of the day,"},{"startTime":1766.083,"endTime":1767.416,"body":"you know, we know that there's"},{"startTime":1767.416,"endTime":1771.458,"body":"going to be transition of of ice"},{"startTime":1767.416,"endTime":1771.458,"body":"in the market."},{"startTime":1771.541,"endTime":1774.208,"body":"You know, is"},{"startTime":1771.541,"endTime":1774.208,"body":"the person you talk to a friend"},{"startTime":1774.208,"endTime":1775.541,"body":"probably that's just like,"},{"startTime":1775.541,"endTime":1777.541,"body":"you know, that you'll find"},{"startTime":1775.541,"endTime":1777.541,"body":"half your people that are like"},{"startTime":1777.541,"endTime":1780.25,"body":"I don't really you know,"},{"startTime":1777.541,"endTime":1780.25,"body":"they don't really buy into the concepts."},{"startTime":1780.25,"endTime":1784.333,"body":"And so that's experience based that,"},{"startTime":1780.25,"endTime":1784.333,"body":"you know, we know as an industry"},{"startTime":1784.333,"endTime":1785.958,"body":"we're going to solve these problems,"},{"startTime":1784.333,"endTime":1785.958,"body":"right?"},{"startTime":1785.958,"endTime":1788.458,"body":"We're going to get"},{"startTime":1785.958,"endTime":1788.458,"body":"to the right amount of range."},{"startTime":1788.458,"endTime":1790.0,"body":"We're not going to have range anxiety."},{"startTime":1790.0,"endTime":1794.75,"body":"We're going to have infrastructure that's"},{"startTime":1790.0,"endTime":1794.75,"body":"that's going growing by leaps and bounds."},{"startTime":1794.833,"endTime":1798.0,"body":"And eventually that speed of charge"},{"startTime":1794.833,"endTime":1798.0,"body":"will be we're going"},{"startTime":1798.0,"endTime":1799.458,"body":"to solve these problems as an industry."},{"startTime":1799.458,"endTime":1802.75,"body":"But the transition is the hard one"},{"startTime":1799.458,"endTime":1802.75,"body":"when you bet too much on one thing"},{"startTime":1802.75,"endTime":1807.125,"body":"and customer acceptance again,"},{"startTime":1802.75,"endTime":1807.125,"body":"this is that this is the trump card"},{"startTime":1807.125,"endTime":1811.041,"body":"that we all have to work with because like"},{"startTime":1807.125,"endTime":1811.041,"body":"we said, we had a product that as if you"},{"startTime":1811.291,"endTime":1814.083,"body":"if you took the time to evaluate it"},{"startTime":1811.291,"endTime":1814.083,"body":"and love it with the leaf"},{"startTime":1814.083,"endTime":1816.208,"body":"and use it"},{"startTime":1814.083,"endTime":1816.208,"body":"and realize that it was functional,"},{"startTime":1816.208,"endTime":1818.708,"body":"it works and it wasn't too"},{"startTime":1816.208,"endTime":1818.708,"body":"it was a Goldilocks, I guess"},{"startTime":1818.708,"endTime":1820.208,"body":"I'll change it for a wallflower."},{"startTime":1820.208,"endTime":1823.833,"body":"The Goldilocks, just the right rates,"},{"startTime":1820.208,"endTime":1823.833,"body":"just the right cause,"},{"startTime":1823.916,"endTime":1826.041,"body":"just the right"},{"startTime":1823.916,"endTime":1826.041,"body":"everything. Just the right experience."},{"startTime":1826.041,"endTime":1827.083,"body":"It was spot on."},{"startTime":1827.083,"endTime":1829.583,"body":"Now, how do you get the same"},{"startTime":1827.083,"endTime":1829.583,"body":"feeling like that?"},{"startTime":1829.583,"endTime":1831.041,"body":"And so now we got all these new things."},{"startTime":1831.041,"endTime":1834.25,"body":"We're going to invest all this time"},{"startTime":1831.041,"endTime":1834.25,"body":"and effort in the right"},{"startTime":1834.25,"endTime":1837.5,"body":"ev balance, the right amount of connected,"},{"startTime":1834.25,"endTime":1837.5,"body":"the right amount of autonomous."},{"startTime":1837.583,"endTime":1839.916,"body":"And then and yet, you know,"},{"startTime":1837.583,"endTime":1839.916,"body":"you can hear articles"},{"startTime":1839.916,"endTime":1841.958,"body":"that were kind of exaggerated"},{"startTime":1839.916,"endTime":1841.958,"body":"and all this stuff like,"},{"startTime":1841.958,"endTime":1845.041,"body":"oh, autonomous is moving way too fast"},{"startTime":1841.958,"endTime":1845.041,"body":"and putting traffic cones on cars"},{"startTime":1845.041,"endTime":1846.083,"body":"in San Francisco."},{"startTime":1846.083,"endTime":1848.416,"body":"It's like yet that is moving"},{"startTime":1846.083,"endTime":1848.416,"body":"very fast as well."},{"startTime":1848.416,"endTime":1850.458,"body":"I mean, that's not"},{"startTime":1848.416,"endTime":1850.458,"body":"that's going to keep going."},{"startTime":1850.458,"endTime":1851.416,"body":"And it's got to be"},{"startTime":1851.416,"endTime":1854.625,"body":"the comfort level changes"},{"startTime":1851.416,"endTime":1854.625,"body":"because customers kind of look rearward."},{"startTime":1854.833,"endTime":1856.541,"body":"They're not sure"},{"startTime":1854.833,"endTime":1856.541,"body":"what they want to look forward."},{"startTime":1856.541,"endTime":1857.958,"body":"There's always going to be the"},{"startTime":1857.958,"endTime":1860.375,"body":"front of the curve"},{"startTime":1857.958,"endTime":1860.375,"body":"for people who are early adopters."},{"startTime":1860.375,"endTime":1862.666,"body":"Yeah, that's fine,"},{"startTime":1860.375,"endTime":1862.666,"body":"but that's not the main market."},{"startTime":1862.666,"endTime":1866.0,"body":"That doesn't support us"},{"startTime":1862.666,"endTime":1866.0,"body":"as a support supplier OE relationship"},{"startTime":1866.25,"endTime":1869.625,"body":"to invest, you know, all our future money"},{"startTime":1866.25,"endTime":1869.625,"body":"into this direction."},{"startTime":1869.833,"endTime":1871.875,"body":"And so it's just a balancing act"},{"startTime":1869.833,"endTime":1871.875,"body":"between the two of us."},{"startTime":1871.875,"endTime":1873.541,"body":"So I think that's collaboration between us"},{"startTime":1873.541,"endTime":1876.0,"body":"is the thing that will make a successful."},{"startTime":1876.0,"endTime":1880.25,"body":"We're going to have to gamble"},{"startTime":1876.0,"endTime":1880.25,"body":"on some of the customer acceptance and"},{"startTime":1880.333,"endTime":1881.416,"body":"and work together"},{"startTime":1881.416,"endTime":1885.166,"body":"to kind of educate and teach"},{"startTime":1881.416,"endTime":1885.166,"body":"and a good experience based stuff."},{"startTime":1885.166,"endTime":1888.166,"body":"So I think that as have been the paths"},{"startTime":1885.166,"endTime":1888.166,"body":"I mean, who likes to go to the"},{"startTime":1888.333,"endTime":1891.583,"body":"dealership and take a test drive now it's"},{"startTime":1888.333,"endTime":1891.583,"body":"like worries are just picking and going"},{"startTime":1891.833,"endTime":1895.125,"body":"and so we're going to have to kind of work"},{"startTime":1891.833,"endTime":1895.125,"body":"together to solve those problems"},{"startTime":1895.125,"endTime":1898.0,"body":"and I guess to be successful. And,"},{"startTime":1895.125,"endTime":1898.0,"body":"you know, I know it's going to work."},{"startTime":1898.0,"endTime":1899.25,"body":"I know"},{"startTime":1898.0,"endTime":1899.25,"body":"we're going to solve these problems,"},{"startTime":1899.25,"endTime":1901.291,"body":"but we got to pick the right gamble"},{"startTime":1901.291,"endTime":1904.291,"body":"so we all have enough money"},{"startTime":1901.291,"endTime":1904.291,"body":"to get to the end of the rainbow."},{"startTime":1904.333,"endTime":1907.208,"body":"Tipping You picked the right gambles"},{"startTime":1904.333,"endTime":1907.208,"body":"and you pick the right team"},{"startTime":1907.208,"endTime":1910.916,"body":"members and again, change that supplier"},{"startTime":1907.208,"endTime":1910.916,"body":"customer"},{"startTime":1910.916,"endTime":1914.25,"body":"relationship that you talked about,"},{"startTime":1910.916,"endTime":1914.25,"body":"which I completely agree."},{"startTime":1914.25,"endTime":1915.708,"body":"I think this is"},{"startTime":1915.708,"endTime":1918.833,"body":"this is something that we've been dealing"},{"startTime":1915.708,"endTime":1918.833,"body":"with for 20 plus years"},{"startTime":1918.833,"endTime":1919.875,"body":"and we always talk about."},{"startTime":1919.875,"endTime":1922.958,"body":"But I think now at this point,"},{"startTime":1919.875,"endTime":1922.958,"body":"we need to do it"},{"startTime":1922.958,"endTime":1926.708,"body":"because we see how many OEMs and suppliers"},{"startTime":1922.958,"endTime":1926.708,"body":"collaborate, right?"},{"startTime":1926.708,"endTime":1928.291,"body":"How many we collaborate with us."},{"startTime":1928.291,"endTime":1931.458,"body":"As AVL,"},{"startTime":1928.291,"endTime":1931.458,"body":"you have your partners collaborate with."},{"startTime":1931.583,"endTime":1935.208,"body":"If I go back ten, 15 years,"},{"startTime":1931.583,"endTime":1935.208,"body":"collaboration was like, no,"},{"startTime":1935.25,"endTime":1937.0,"body":"unless I absolutely have to."},{"startTime":1937.0,"endTime":1941.333,"body":"Today it becomes much more standard"},{"startTime":1937.0,"endTime":1941.333,"body":"because I think it's a need as well."},{"startTime":1941.333,"endTime":1943.291,"body":"And I think this is where"},{"startTime":1941.333,"endTime":1943.291,"body":"where you're hinting at."},{"startTime":1943.291,"endTime":1945.75,"body":"I think it's very, very accurate."},{"startTime":1945.75,"endTime":1947.625,"body":"Thank you very much, Chris, for your time."},{"startTime":1947.625,"endTime":1953.458,"body":"And thank you very much for tuning in and"},{"startTime":1947.625,"endTime":1953.458,"body":"helping us reimagine mobility together."},{"startTime":1953.541,"endTime":1954.833,"body":"I love the podcast."},{"startTime":1954.833,"endTime":1956.208,"body":"You guys put a lot of energy into it,"},{"startTime":1956.208,"endTime":1959.208,"body":"so congrats to get the good visibility"},{"startTime":1956.208,"endTime":1959.208,"body":"and conversation going."},{"startTime":1959.416,"endTime":1961.791,"body":"Great. Chris, Thank you."},{"startTime":1961.875,"endTime":1962.5,"body":"Thanks for listening."},{"startTime":1962.5,"endTime":1964.333,"body":"To Reimagine Mobility Podcast."},{"startTime":1964.333,"endTime":1966.958,"body":"If you like this episode,"},{"startTime":1964.333,"endTime":1966.958,"body":"please subscribe and tell a friend."}]}