{"version":"1.0.0","segments":[{"startTime":3.791,"endTime":6.791,"body":"Welcome to Reimagined Mobility"},{"startTime":3.791,"endTime":6.791,"body":"Podcast series."},{"startTime":6.958,"endTime":8.541,"body":"I'm here with Tim."},{"startTime":8.541,"endTime":11.75,"body":"Tim, you have a tremendous experience"},{"startTime":8.541,"endTime":11.75,"body":"in this industry"},{"startTime":11.75,"endTime":16.166,"body":"from lots of different angles and in lots"},{"startTime":11.75,"endTime":16.166,"body":"of different technologies and companies,"},{"startTime":16.25,"endTime":18.791,"body":"and right now you're doing"},{"startTime":16.25,"endTime":18.791,"body":"a lot of different consulting work."},{"startTime":18.791,"endTime":22.125,"body":"So maybe explain to our viewers"},{"startTime":18.791,"endTime":22.125,"body":"and listeners,"},{"startTime":22.25,"endTime":25.25,"body":"where have you been"},{"startTime":22.25,"endTime":25.25,"body":"and what are you doing currently?"},{"startTime":25.25,"endTime":29.291,"body":"And then let's jump in and together"},{"startTime":25.25,"endTime":29.291,"body":"we imagine mobility."},{"startTime":29.375,"endTime":32.291,"body":"Well, thank you for the kind words"},{"startTime":29.375,"endTime":32.291,"body":"and thank you for having me."},{"startTime":32.291,"endTime":36.875,"body":"And table is a great great"},{"startTime":32.291,"endTime":36.875,"body":"to just have these discussions"},{"startTime":36.958,"endTime":40.791,"body":"and dialogs because, you know,"},{"startTime":36.958,"endTime":40.791,"body":"this is the fun part of these jobs."},{"startTime":40.791,"endTime":45.541,"body":"But to be kind of an interesting history,"},{"startTime":40.791,"endTime":45.541,"body":"interesting past, a long, long time ago"},{"startTime":45.541,"endTime":48.666,"body":"when manufacturing was in vogue,"},{"startTime":45.541,"endTime":48.666,"body":"I actually started my career in Ford"},{"startTime":48.666,"endTime":53.625,"body":"Electronics back when they actually had"},{"startTime":48.666,"endTime":53.625,"body":"proper electronics doing manufacturing."},{"startTime":53.708,"endTime":56.583,"body":"And, you know, that led into the spinoff"},{"startTime":53.708,"endTime":56.583,"body":"called Visteon"},{"startTime":56.583,"endTime":57.958,"body":"that many are going to be familiar with."},{"startTime":57.958,"endTime":62.375,"body":"It had a variety of divisions and roles"},{"startTime":57.958,"endTime":62.375,"body":"and to"},{"startTime":62.458,"endTime":65.541,"body":"make a long story short,"},{"startTime":62.458,"endTime":65.541,"body":"there and a variety of increasing"},{"startTime":65.541,"endTime":70.375,"body":"levels of jobs, but ultimately became"},{"startTime":65.541,"endTime":70.375,"body":"the R\u0026D director across"},{"startTime":70.458,"endTime":74.75,"body":"all those different pieces of portfolio"},{"startTime":70.458,"endTime":74.75,"body":"from electronics and interior"},{"startTime":74.75,"endTime":79.166,"body":"and exterior lighting and chassis"},{"startTime":74.75,"endTime":79.166,"body":"and and on and on and glass."},{"startTime":79.166,"endTime":82.375,"body":"We had sort of climate"},{"startTime":79.166,"endTime":82.375,"body":"controlled thermal management,"},{"startTime":82.375,"endTime":85.708,"body":"which is really rose"},{"startTime":82.375,"endTime":85.708,"body":"to the occasion of world battery"},{"startTime":85.708,"endTime":89.291,"body":"electric vehicles and thermal management"},{"startTime":85.708,"endTime":89.291,"body":"around that sites that."},{"startTime":89.375,"endTime":92.166,"body":"But at the end of the day"},{"startTime":89.375,"endTime":92.166,"body":"that Visteon portfolio just became"},{"startTime":92.166,"endTime":95.166,"body":"electronics and software"},{"startTime":92.166,"endTime":95.166,"body":"which is kind of where I started anyways."},{"startTime":95.333,"endTime":99.5,"body":"And then I kind of made the pivot"},{"startTime":95.333,"endTime":99.5,"body":"to the business and marketing side"},{"startTime":99.583,"endTime":103.0,"body":"really growing into"},{"startTime":99.583,"endTime":103.0,"body":"a, you know, ultimately a chief"},{"startTime":103.0,"endTime":104.75,"body":"marketing and communications officer."},{"startTime":104.75,"endTime":111.0,"body":"So everything from product marketing"},{"startTime":104.75,"endTime":111.0,"body":"to benefit emails to investor relations"},{"startTime":111.0,"endTime":113.666,"body":"and doing the quarterly earnings"},{"startTime":111.0,"endTime":113.666,"body":"calls as a public company."},{"startTime":113.666,"endTime":114.958,"body":"So very proud."},{"startTime":114.958,"endTime":118.666,"body":"In the time I was there, we had,"},{"startTime":114.958,"endTime":118.666,"body":"I think 11 or 12 straight quarters,"},{"startTime":118.75,"endTime":122.958,"body":"you know, improving margin improvement,"},{"startTime":118.75,"endTime":122.958,"body":"revenue growth."},{"startTime":122.958,"endTime":125.666,"body":"And, you know, those are"},{"startTime":122.958,"endTime":125.666,"body":"those are big, big,"},{"startTime":125.666,"endTime":128.541,"body":"big things to accomplish"},{"startTime":125.666,"endTime":128.541,"body":"in a public company at that size"},{"startTime":128.541,"endTime":132.333,"body":"and then ultimately left"},{"startTime":128.541,"endTime":132.333,"body":"there, started my own thing"},{"startTime":132.416,"endTime":135.416,"body":"and started a job with Ford at the time,"},{"startTime":135.458,"endTime":138.75,"body":"which that consulting opportunity"},{"startTime":135.458,"endTime":138.75,"body":"actually led"},{"startTime":138.75,"endTime":141.75,"body":"to a full time position, which I wasn't"},{"startTime":138.75,"endTime":141.75,"body":"really interested in taking."},{"startTime":141.75,"endTime":144.041,"body":"But the mission was so cool."},{"startTime":144.041,"endTime":147.041,"body":"Just a little startup"},{"startTime":144.041,"endTime":147.041,"body":"inside of Ford called Team Medicine,"},{"startTime":147.125,"endTime":151.875,"body":"which really incubated the Mustang Mach-E,"},{"startTime":147.125,"endTime":151.875,"body":"the F-150, Lightning"},{"startTime":151.958,"endTime":155.083,"body":"and the Transit,"},{"startTime":151.958,"endTime":155.083,"body":"which you see on the road today"},{"startTime":155.083,"endTime":158.958,"body":"that are all award winning vehicles"},{"startTime":155.083,"endTime":158.958,"body":"and really helping set the tone"},{"startTime":159.041,"endTime":163.166,"body":"for them as a company and then then"},{"startTime":159.041,"endTime":163.166,"body":"ultimately back to the consulting side."},{"startTime":163.166,"endTime":167.666,"body":"So yeah, so engineering, manufacturing,"},{"startTime":163.166,"endTime":167.666,"body":"marketing, investor relations."},{"startTime":167.666,"endTime":171.541,"body":"So, you know, lots of different trades,"},{"startTime":167.666,"endTime":171.541,"body":"probably master of none,"},{"startTime":171.541,"endTime":173.208,"body":"but just keeps things exciting."},{"startTime":173.208,"endTime":176.625,"body":"So let's jump into one area that I think"},{"startTime":173.208,"endTime":176.625,"body":"that you touched upon, and you certainly"},{"startTime":176.625,"endTime":181.458,"body":"had lots of years of experience"},{"startTime":176.625,"endTime":181.458,"body":"in there, Software and electronics, Right."},{"startTime":181.458,"endTime":184.708,"body":"If you if you listen to the news,"},{"startTime":181.458,"endTime":184.708,"body":"if you listen to the industry,"},{"startTime":184.708,"endTime":188.041,"body":"if you listen to experts"},{"startTime":184.708,"endTime":188.041,"body":"and you listen to engineers,"},{"startTime":188.125,"endTime":190.208,"body":"not every engineer,"},{"startTime":188.125,"endTime":190.208,"body":"but that's what I'm getting to."},{"startTime":190.208,"endTime":191.5,"body":"Everything is about software."},{"startTime":191.5,"endTime":194.958,"body":"The software defined vehicle"},{"startTime":191.5,"endTime":194.958,"body":"over the air upgrades,"},{"startTime":195.041,"endTime":198.833,"body":"customizing your interior"},{"startTime":195.041,"endTime":198.833,"body":"to touch, to feel the lighting,"},{"startTime":198.833,"endTime":202.166,"body":"whatever it is, it's all software,"},{"startTime":198.833,"endTime":202.166,"body":"software, software, software."},{"startTime":202.25,"endTime":204.583,"body":"And personally, not a software guy,"},{"startTime":204.583,"endTime":208.375,"body":"but a hardware electronics guy,"},{"startTime":204.583,"endTime":208.375,"body":"at least by degree."},{"startTime":208.416,"endTime":211.958,"body":"And what was like, this is all great,"},{"startTime":208.416,"endTime":211.958,"body":"but why were the hardware"},{"startTime":211.958,"endTime":213.666,"body":"that still allows this to do?"},{"startTime":213.666,"endTime":218.166,"body":"I understand the capability of software"},{"startTime":213.666,"endTime":218.166,"body":"has grown so much, right?"},{"startTime":218.166,"endTime":221.333,"body":"But I mean, we can't minimize"},{"startTime":218.166,"endTime":221.333,"body":"how far chips have kind of"},{"startTime":221.416,"endTime":223.416,"body":"we're talking about Qualcomm's chips."},{"startTime":223.416,"endTime":227.333,"body":"We're talking about an Nvidia or MOBILEYE,"},{"startTime":223.416,"endTime":227.333,"body":"all those companies"},{"startTime":227.333,"endTime":231.416,"body":"that are making these chips ever"},{"startTime":227.333,"endTime":231.416,"body":"so more powerful and ever so smaller."},{"startTime":231.416,"endTime":232.291,"body":"Right."},{"startTime":232.291,"endTime":235.5,"body":"But from your perspective,"},{"startTime":232.291,"endTime":235.5,"body":"what is this balance?"},{"startTime":235.583,"endTime":240.375,"body":"Is it is it a total imbalance right now"},{"startTime":235.583,"endTime":240.375,"body":"of how the industry talks"},{"startTime":240.375,"endTime":244.958,"body":"about software and sort of,"},{"startTime":240.375,"endTime":244.958,"body":"let's say, almost ignores the hardware?"},{"startTime":245.041,"endTime":246.458,"body":"Is it the proper balance?"},{"startTime":246.458,"endTime":251.041,"body":"Is it about to come up again and be truly"},{"startTime":246.458,"endTime":251.041,"body":"on equal footing, or is it actually"},{"startTime":251.125,"endTime":254.791,"body":"are we just about ready to realize"},{"startTime":251.125,"endTime":254.791,"body":"we got the software figured out?"},{"startTime":254.791,"endTime":258.208,"body":"But our compute platforms are nowhere near"},{"startTime":254.791,"endTime":258.208,"body":"near where they need to be"},{"startTime":258.291,"endTime":259.958,"body":"and suddenly that will come up again."},{"startTime":259.958,"endTime":261.875,"body":"Give me your perspective."},{"startTime":261.875,"endTime":264.208,"body":"You know, I think I think every year,"},{"startTime":264.208,"endTime":267.458,"body":"every customer, every OEM, you know,"},{"startTime":264.208,"endTime":267.458,"body":"usually obviously starts with that."},{"startTime":267.458,"endTime":269.916,"body":"Miss, what did they want"},{"startTime":267.458,"endTime":269.916,"body":"for the vehicle platform?"},{"startTime":269.916,"endTime":272.833,"body":"Everything's a mess, quite honestly."},{"startTime":272.833,"endTime":276.75,"body":"You know, whether it's the software,"},{"startTime":272.833,"endTime":276.75,"body":"the hardware, the thing that most people"},{"startTime":276.75,"endTime":280.75,"body":"often forget about, how am I going to do"},{"startTime":276.75,"endTime":280.75,"body":"over the year updates down the road?"},{"startTime":280.833,"endTime":285.5,"body":"And if you really take a step back and you"},{"startTime":280.833,"endTime":285.5,"body":"and you think, okay,"},{"startTime":285.583,"endTime":289.0,"body":"is it a new vehicle,"},{"startTime":285.583,"endTime":289.0,"body":"is it a refreshed vehicle,"},{"startTime":289.0,"endTime":293.125,"body":"what electrical architecture"},{"startTime":289.0,"endTime":293.125,"body":"it might dealing with reusing old modules?"},{"startTime":293.125,"endTime":296.666,"body":"Is it new modules"},{"startTime":293.125,"endTime":296.666,"body":"that are all over the year updatable?"},{"startTime":296.75,"endTime":301.0,"body":"And then,"},{"startTime":296.75,"endTime":301.0,"body":"you know that that consolidation or non"},{"startTime":301.0,"endTime":304.416,"body":"consolidation of those hardware platforms,"},{"startTime":301.0,"endTime":304.416,"body":"which, you know, in the industry"},{"startTime":304.416,"endTime":306.25,"body":"many have called domain consolidation"},{"startTime":306.25,"endTime":309.833,"body":"into these high performance"},{"startTime":306.25,"endTime":309.833,"body":"compute platforms."},{"startTime":309.875,"endTime":313.541,"body":"When that can happen,"},{"startTime":309.875,"endTime":313.541,"body":"that obviously helps reduce complexity,"},{"startTime":313.541,"endTime":317.291,"body":"increases speed, reduce it, increases"},{"startTime":313.541,"endTime":317.291,"body":"reliability as well, by the way."},{"startTime":317.291,"endTime":320.5,"body":"But when you can do that"},{"startTime":317.291,"endTime":320.5,"body":"and then you can get these software"},{"startTime":320.5,"endTime":324.25,"body":"stacks more containable versus"},{"startTime":320.5,"endTime":324.25,"body":"trying to deal with it across 50,"},{"startTime":324.25,"endTime":327.25,"body":"80, 100 easy use a vehicle"},{"startTime":327.375,"endTime":330.833,"body":"that then reduces that burden"},{"startTime":327.375,"endTime":330.833,"body":"on the software teams to a certain extent."},{"startTime":330.833,"endTime":333.833,"body":"Maybe that Burns condensed in a ways,"},{"startTime":334.083,"endTime":338.041,"body":"but how do you"},{"startTime":334.083,"endTime":338.041,"body":"then take that that complexity reduction"},{"startTime":338.041,"endTime":341.208,"body":"and then apply it down that eco"},{"startTime":338.041,"endTime":341.208,"body":"or down that lifecycle?"},{"startTime":341.208,"endTime":343.916,"body":"So back to what I mentioned"},{"startTime":341.208,"endTime":343.916,"body":"about the over-the-air updates."},{"startTime":343.916,"endTime":347.5,"body":"You know, many OEM"},{"startTime":343.916,"endTime":347.5,"body":"struggled today doing that because they're"},{"startTime":347.583,"endTime":351.583,"body":"living in a bifurcated world,"},{"startTime":347.583,"endTime":351.583,"body":"have a folio of vehicles"},{"startTime":351.583,"endTime":356.208,"body":"that still have 100 SKUs that they're"},{"startTime":351.583,"endTime":356.208,"body":"trying to go to every supplier"},{"startTime":356.291,"endTime":360.583,"body":"in the world that provides those products"},{"startTime":356.291,"endTime":360.583,"body":"to get their software update,"},{"startTime":360.666,"endTime":363.125,"body":"integrate"},{"startTime":360.666,"endTime":363.125,"body":"that into their into their stack,"},{"startTime":363.125,"endTime":368.083,"body":"to be able to push it out on an OTA versus"},{"startTime":363.125,"endTime":368.083,"body":"their complexity just gets much simpler"},{"startTime":368.083,"endTime":370.291,"body":"in the future"},{"startTime":368.083,"endTime":370.291,"body":"when you can get to this generation"},{"startTime":370.291,"endTime":373.333,"body":"to generation"},{"startTime":370.291,"endTime":373.333,"body":"three record vehicle architecture."},{"startTime":373.375,"endTime":377.083,"body":"So and then the hitting that's underneath"},{"startTime":373.375,"endTime":377.083,"body":"that is, you know, you're"},{"startTime":377.083,"endTime":380.541,"body":"you're chip manufacturers,"},{"startTime":377.083,"endTime":380.541,"body":"whether you know their initiatives"},{"startTime":380.541,"endTime":383.541,"body":"and then the expertise and"},{"startTime":383.708,"endTime":387.25,"body":"videos of the world bringing to the table"},{"startTime":383.708,"endTime":387.25,"body":"what's affordable for that platform."},{"startTime":387.25,"endTime":388.083,"body":"You can get some really"},{"startTime":388.083,"endTime":392.083,"body":"screaming associates"},{"startTime":388.083,"endTime":392.083,"body":"but it it doesn't mean you can afford it"},{"startTime":392.083,"endTime":395.416,"body":"for a million vehicles going"},{"startTime":392.083,"endTime":395.416,"body":"across the road Every otherwise every"},{"startTime":395.416,"endTime":399.041,"body":"every one of our laptops with all have"},{"startTime":395.416,"endTime":399.041,"body":"high end graphics processors."},{"startTime":399.041,"endTime":400.375,"body":"And there would be a question"},{"startTime":400.375,"endTime":404.208,"body":"I know obviously automotive is very price"},{"startTime":400.375,"endTime":404.208,"body":"sensitive,"},{"startTime":404.208,"endTime":409.208,"body":"but my my biggest push and takeaway"},{"startTime":404.208,"endTime":409.208,"body":"and learnings over the last 5 to 10 years"},{"startTime":409.208,"endTime":413.708,"body":"is reduce the hardware complexity,"},{"startTime":409.208,"endTime":413.708,"body":"reduce the software complexity."},{"startTime":413.791,"endTime":417.75,"body":"Then you can reduce the service complexity"},{"startTime":413.791,"endTime":417.75,"body":"on the back end, whether it's"},{"startTime":417.833,"endTime":422.416,"body":"updating things, fixing glitches, adding"},{"startTime":417.833,"endTime":422.416,"body":"new features."},{"startTime":422.5,"endTime":426.375,"body":"You know, I think all of us, especially"},{"startTime":422.5,"endTime":426.375,"body":"any of us that are engineers by trade,"},{"startTime":426.458,"endTime":429.166,"body":"we love to create,"},{"startTime":426.458,"endTime":429.166,"body":"we love to add new, but we also have to"},{"startTime":429.166,"endTime":432.75,"body":"constantly, you know, reduce"},{"startTime":429.166,"endTime":432.75,"body":"and make better, reduce and make better."},{"startTime":432.75,"endTime":434.25,"body":"We do something better."},{"startTime":434.25,"endTime":436.333,"body":"I think that's a good point"},{"startTime":436.333,"endTime":439.333,"body":"you're going to get already"},{"startTime":436.333,"endTime":439.333,"body":"when somewhere where I want to go next."},{"startTime":439.375,"endTime":441.958,"body":"I heard the CEO of Ford Farley, Mr."},{"startTime":441.958,"endTime":446.083,"body":"Farley talked about I think he was"},{"startTime":441.958,"endTime":446.083,"body":"on a podcast tour or somewhere."},{"startTime":446.083,"endTime":451.416,"body":"I think I saw it at least on line,"},{"startTime":446.083,"endTime":451.416,"body":"how he feels this company is struggling,"},{"startTime":451.416,"endTime":455.958,"body":"getting this already update order"},{"startTime":451.416,"endTime":455.958,"body":"update thing going,"},{"startTime":456.041,"endTime":459.583,"body":"how he struggles of making"},{"startTime":456.041,"endTime":459.583,"body":"all those different software components"},{"startTime":459.583,"endTime":463.416,"body":"and control launches that you could"},{"startTime":459.583,"endTime":463.416,"body":"you alluded to to really come together"},{"startTime":463.416,"endTime":466.708,"body":"and from a systems"},{"startTime":463.416,"endTime":466.708,"body":"perspective, really work seamless, right?"},{"startTime":466.708,"endTime":469.416,"body":"Like I like to say. So"},{"startTime":466.708,"endTime":469.416,"body":"an integration challenge."},{"startTime":469.416,"endTime":472.041,"body":"And he said and the reason that is"},{"startTime":469.416,"endTime":472.041,"body":"this as opposed to some others"},{"startTime":472.041,"endTime":476.083,"body":"that he mentioned that do the majority"},{"startTime":472.041,"endTime":476.083,"body":"of their software development"},{"startTime":476.083,"endTime":480.625,"body":"all in-house to the complete vehicle"},{"startTime":476.083,"endTime":480.625,"body":"he still or Ford is still going"},{"startTime":480.625,"endTime":486.458,"body":"to traditional or out of whatever"},{"startTime":480.625,"endTime":486.458,"body":"a vista on an EDL whatever even Mike right"},{"startTime":486.541,"endTime":488.291,"body":"you and I both have worked with"},{"startTime":488.291,"endTime":492.208,"body":"with on the supply base"},{"startTime":488.291,"endTime":492.208,"body":"for the majority of our careers."},{"startTime":492.291,"endTime":494.875,"body":"I think I don't need to say"},{"startTime":492.291,"endTime":494.875,"body":"you and I both see the advantage"},{"startTime":494.875,"endTime":497.875,"body":"of why this should come to a supplier."},{"startTime":497.916,"endTime":502.166,"body":"But now that you're more in the consulting"},{"startTime":497.916,"endTime":502.166,"body":"space and kind of work for an OEM too."},{"startTime":502.208,"endTime":503.375,"body":"So you've seen both sides."},{"startTime":503.375,"endTime":505.291,"body":"And as you mentioned, it's"},{"startTime":503.375,"endTime":505.291,"body":"a mess everywhere."},{"startTime":505.291,"endTime":506.416,"body":"And that's just a bottom line"},{"startTime":506.416,"endTime":510.375,"body":"is because the vehicle is getting more"},{"startTime":506.416,"endTime":510.375,"body":"and more complex by the minute."},{"startTime":510.458,"endTime":512.541,"body":"How do you see that statement"},{"startTime":510.458,"endTime":512.541,"body":"that he made?"},{"startTime":512.541,"endTime":514.75,"body":"Do you really see that"},{"startTime":512.541,"endTime":514.75,"body":"as long as you do everything"},{"startTime":514.75,"endTime":516.208,"body":"in-house, it's going to be much better."},{"startTime":516.208,"endTime":517.291,"body":"It's going to be much faster"},{"startTime":517.291,"endTime":521.375,"body":"because you don't"},{"startTime":517.291,"endTime":521.375,"body":"have this integration mess or not really"},{"startTime":521.375,"endTime":524.833,"body":"because you're missing out the advantages"},{"startTime":521.375,"endTime":524.833,"body":"you're getting going to the suppliers"},{"startTime":524.833,"endTime":528.458,"body":"and to domain knowledge and core court"},{"startTime":524.833,"endTime":528.458,"body":"capability step."},{"startTime":528.458,"endTime":531.125,"body":"They have share a little bit"},{"startTime":528.458,"endTime":531.125,"body":"your perspective on that."},{"startTime":531.125,"endTime":533.833,"body":"Yeah, I'll give you maybe two answers."},{"startTime":533.916,"endTime":534.125,"body":"You know,"},{"startTime":534.125,"endTime":537.708,"body":"one is the infamous you know,"},{"startTime":534.125,"endTime":537.708,"body":"somebody is in baseball terms,"},{"startTime":537.708,"endTime":539.916,"body":"somebody is out in the outfield"},{"startTime":537.708,"endTime":539.916,"body":"getting ready to catch the ball going."},{"startTime":539.916,"endTime":542.041,"body":"I got it, I got it,"},{"startTime":539.916,"endTime":542.041,"body":"I got it. And all the sudden"},{"startTime":542.041,"endTime":544.666,"body":"the little kid looks over"},{"startTime":542.041,"endTime":544.666,"body":"his head is like, I don't got it."},{"startTime":544.666,"endTime":545.791,"body":"So I think there's a little bit of that."},{"startTime":545.791,"endTime":549.333,"body":"They want all strive to have that control."},{"startTime":549.416,"endTime":554.791,"body":"You don't have to have that expertise"},{"startTime":549.416,"endTime":554.791,"body":"in-house to do everything everyone wants."},{"startTime":554.875,"endTime":557.875,"body":"You know, they want to be like,"},{"startTime":554.875,"endTime":557.875,"body":"you know, some of the startups that are"},{"startTime":557.958,"endTime":561.458,"body":"that are in vogue, but they're a long ways"},{"startTime":557.958,"endTime":561.458,"body":"from getting there."},{"startTime":561.458,"endTime":564.0,"body":"So the second part to"},{"startTime":561.458,"endTime":564.0,"body":"that answer is what phase?"},{"startTime":564.0,"endTime":568.333,"body":"And obviously that's the stuff"},{"startTime":564.0,"endTime":568.333,"body":"that's rolling off the assembly lines"},{"startTime":568.333,"endTime":573.541,"body":"today with multiple 50, 60, 80 echoes"},{"startTime":568.333,"endTime":573.541,"body":"mostly on these vehicles."},{"startTime":573.541,"endTime":575.791,"body":"You know, they're"},{"startTime":573.541,"endTime":575.791,"body":"they're doing what they can."},{"startTime":575.791,"endTime":578.291,"body":"They're managing it"},{"startTime":575.791,"endTime":578.291,"body":"with their supply base."},{"startTime":578.291,"endTime":581.166,"body":"And then the second phase of that part,"},{"startTime":578.291,"endTime":581.166,"body":"too, is, you know,"},{"startTime":581.166,"endTime":582.708,"body":"there is what there is today."},{"startTime":582.708,"endTime":588.875,"body":"Then as they transition, how do those"},{"startTime":582.708,"endTime":588.875,"body":"relationships change with the supply base?"},{"startTime":588.958,"endTime":591.958,"body":"And we used to when I was at Vista"},{"startTime":588.958,"endTime":591.958,"body":"on where you get a purchase order,"},{"startTime":592.166,"endTime":595.666,"body":"you build this product,"},{"startTime":592.166,"endTime":595.666,"body":"be inclusive, the hardware, the software,"},{"startTime":595.875,"endTime":598.75,"body":"all the service work, everything,"},{"startTime":595.875,"endTime":598.75,"body":"all package."},{"startTime":598.75,"endTime":600.208,"body":"Now it's all right."},{"startTime":600.208,"endTime":604.458,"body":"I might just buy the software"},{"startTime":600.208,"endTime":604.458,"body":"stack for you from a for a digital cluster"},{"startTime":604.541,"endTime":607.0,"body":"and I'm going to build out"},{"startTime":604.541,"endTime":607.0,"body":"the manufacturing separately."},{"startTime":607.0,"endTime":611.375,"body":"So you may you can you can quote"},{"startTime":607.0,"endTime":611.375,"body":"on the manufacturing by, you know, flacks"},{"startTime":611.375,"endTime":615.5,"body":"or somebody else or somebody in China"},{"startTime":611.375,"endTime":615.5,"body":"might also have angle on it as well."},{"startTime":615.583,"endTime":618.625,"body":"So I think there's a a separation"},{"startTime":615.583,"endTime":618.625,"body":"of obviously"},{"startTime":618.625,"endTime":621.916,"body":"the hardware software side moving forward."},{"startTime":621.916,"endTime":622.75,"body":"So that's a piece."},{"startTime":622.75,"endTime":628.208,"body":"And and part of that isn't just separating"},{"startTime":622.75,"endTime":628.208,"body":"where they can do it in-house"},{"startTime":628.208,"endTime":631.333,"body":"or out of house, but it's a mindset"},{"startTime":628.208,"endTime":631.333,"body":"to start to do that separation."},{"startTime":631.333,"endTime":633.541,"body":"So then there's flexibility."},{"startTime":633.541,"endTime":636.25,"body":"Do I want to buy that software stack"},{"startTime":636.25,"endTime":641.333,"body":"from of tier one, A, B or C, or do"},{"startTime":636.25,"endTime":641.333,"body":"I want to do it myself?"},{"startTime":641.375,"endTime":644.625,"body":"And with the ultimate ambition"},{"startTime":641.375,"endTime":644.625,"body":"to do a lot of this themselves."},{"startTime":644.625,"endTime":646.416,"body":"But as we all know,"},{"startTime":646.416,"endTime":649.833,"body":"you know, in the world of software,"},{"startTime":646.416,"endTime":649.833,"body":"whether you're you're running in vehicle"},{"startTime":649.833,"endTime":653.375,"body":"embedded technology,"},{"startTime":649.833,"endTime":653.375,"body":"whether you're running a DINO or whatever"},{"startTime":653.375,"endTime":655.541,"body":"it is or whatever,"},{"startTime":655.541,"endTime":659.208,"body":"there's always little proprietary pieces"},{"startTime":655.541,"endTime":659.208,"body":"in there that are intellectual property"},{"startTime":659.291,"endTime":663.375,"body":"that every supplier owns,"},{"startTime":659.291,"endTime":663.375,"body":"otherwise they wouldn't be in business."},{"startTime":663.375,"endTime":666.958,"body":"So they have to be protected,"},{"startTime":663.375,"endTime":666.958,"body":"you know, So it's it's a fine balance."},{"startTime":666.958,"endTime":668.5,"body":"I think that desire is there."},{"startTime":668.5,"endTime":672.25,"body":"But even if you skate"},{"startTime":668.5,"endTime":672.25,"body":"to the ambitions of most OEMs,"},{"startTime":672.25,"endTime":675.791,"body":"which is do everything in-house,"},{"startTime":672.25,"endTime":675.791,"body":"I think they're still going to be,"},{"startTime":675.875,"endTime":678.25,"body":"you know,"},{"startTime":675.875,"endTime":678.25,"body":"a little kid on the baseball field"},{"startTime":678.25,"endTime":681.083,"body":"thinking"},{"startTime":678.25,"endTime":681.083,"body":"that they're going to catch that fly ball"},{"startTime":681.083,"endTime":683.916,"body":"and they're not going to be able"},{"startTime":681.083,"endTime":683.916,"body":"to catch all the flight boards."},{"startTime":683.916,"endTime":687.125,"body":"And when that happens,"},{"startTime":683.916,"endTime":687.125,"body":"how is the supply base there?"},{"startTime":687.125,"endTime":691.0,"body":"In a very friendly, non-confrontational"},{"startTime":687.125,"endTime":691.0,"body":"way there to say, okay,"},{"startTime":691.083,"endTime":692.291,"body":"how many people you need?"},{"startTime":692.291,"endTime":695.375,"body":"I can, you know,"},{"startTime":692.291,"endTime":695.375,"body":"can we be there to help you fix the fix"},{"startTime":695.458,"endTime":698.125,"body":"the mass, make sure you meet your startup"},{"startTime":695.458,"endTime":698.125,"body":"production dates."},{"startTime":698.125,"endTime":702.25,"body":"And and that's the challenge"},{"startTime":698.125,"endTime":702.25,"body":"because many of us know the end outcome"},{"startTime":702.25,"endTime":705.875,"body":"because you've been in the industries"},{"startTime":702.25,"endTime":705.875,"body":"long enough, but you have to let it kind"},{"startTime":705.875,"endTime":711.375,"body":"of take its natural progression until that"},{"startTime":705.875,"endTime":711.375,"body":"failure mode, so to speak, takes place."},{"startTime":711.375,"endTime":713.75,"body":"And then you just have to be there"},{"startTime":711.375,"endTime":713.75,"body":"to help fix it."},{"startTime":713.75,"endTime":717.208,"body":"So that's yeah,"},{"startTime":713.75,"endTime":717.208,"body":"I love being in this consulting world"},{"startTime":717.208,"endTime":717.916,"body":"because I can,"},{"startTime":717.916,"endTime":721.75,"body":"I can be very frank on that, being"},{"startTime":717.916,"endTime":721.75,"body":"on the OEM side and not being isolated."},{"startTime":721.833,"endTime":723.791,"body":"So it's, you know,"},{"startTime":721.833,"endTime":723.791,"body":"being in the middle of all"},{"startTime":723.791,"endTime":727.458,"body":"this and having lived on both sides,"},{"startTime":723.791,"endTime":727.458,"body":"that's a lot of what I see,"},{"startTime":727.541,"endTime":730.625,"body":"you know, staff and runners"},{"startTime":727.541,"endTime":730.625,"body":"up and up and down."},{"startTime":730.625,"endTime":732.916,"body":"It'll slide and it'll change."},{"startTime":732.916,"endTime":735.0,"body":"Give it 15, 20 years at all. Sure."},{"startTime":735.0,"endTime":738.833,"body":"I see we're doing too much inside,"},{"startTime":735.0,"endTime":738.833,"body":"but send it back out."},{"startTime":738.833,"endTime":741.166,"body":"I've seen that cycle twice,"},{"startTime":738.833,"endTime":741.166,"body":"certainly around May."},{"startTime":741.166,"endTime":743.75,"body":"I've seen that myself and"},{"startTime":743.833,"endTime":745.166,"body":"and I think if you go back right,"},{"startTime":745.166,"endTime":748.875,"body":"if you go back whatever, how many years"},{"startTime":745.166,"endTime":748.875,"body":"when when auto czar first was brought up,"},{"startTime":748.875,"endTime":751.958,"body":"which is sort of this,"},{"startTime":748.875,"endTime":751.958,"body":"hey, let's all get together and figure out"},{"startTime":751.958,"endTime":755.291,"body":"how can we separate the hardware"},{"startTime":751.958,"endTime":755.291,"body":"from the software, that we can take"},{"startTime":755.291,"endTime":760.0,"body":"anybody's software and plug it in"},{"startTime":755.291,"endTime":760.0,"body":"and run on the on the base software."},{"startTime":760.0,"endTime":763.541,"body":"But we're not dependent on, you know, this"},{"startTime":760.0,"endTime":763.541,"body":"the arm to give me everything,"},{"startTime":763.541,"endTime":767.833,"body":"but I can create more competition,"},{"startTime":763.541,"endTime":767.833,"body":"more flexibility."},{"startTime":767.916,"endTime":770.166,"body":"Yeah, I think that's still the case today."},{"startTime":770.166,"endTime":773.166,"body":"We're still pushing this,"},{"startTime":770.166,"endTime":773.166,"body":"but I'm still challenging"},{"startTime":773.208,"endTime":775.75,"body":"the viewpoint at times"},{"startTime":773.208,"endTime":775.75,"body":"and how important that is"},{"startTime":775.75,"endTime":778.333,"body":"and how much money"},{"startTime":775.75,"endTime":778.333,"body":"we're really spending on developing"},{"startTime":778.333,"endTime":782.458,"body":"orders are compliant ecosystems"},{"startTime":778.333,"endTime":782.458,"body":"that I didn't see."},{"startTime":782.458,"endTime":785.916,"body":"Frankly,"},{"startTime":782.458,"endTime":785.916,"body":"not as much used as I would have thought"},{"startTime":786.0,"endTime":791.041,"body":"it would be used by now, because again,"},{"startTime":786.0,"endTime":791.041,"body":"so many OEMs, maybe less in this country,"},{"startTime":791.041,"endTime":794.291,"body":"but certainly in Europe,"},{"startTime":791.041,"endTime":794.291,"body":"I would say continue to push those, Right?"},{"startTime":794.375,"endTime":797.75,"body":"Yeah, I thought I mean,"},{"startTime":794.375,"endTime":797.75,"body":"that's got to be a ten year period or"},{"startTime":797.75,"endTime":801.125,"body":"something like that and maybe it's longer"},{"startTime":797.75,"endTime":801.125,"body":"that time and you lose track of time."},{"startTime":801.125,"endTime":804.458,"body":"But I really thought"},{"startTime":801.125,"endTime":804.458,"body":"that would have progressed more than not."},{"startTime":804.458,"endTime":808.958,"body":"And I don't know if it's just push back"},{"startTime":804.458,"endTime":808.958,"body":"by, you know,"},{"startTime":809.041,"endTime":812.833,"body":"engineering and engineering"},{"startTime":809.041,"endTime":812.833,"body":"manager levels or complexity."},{"startTime":812.833,"endTime":814.541,"body":"I it's not really complexity."},{"startTime":814.541,"endTime":816.291,"body":"It is what it is, but it's, you know,"},{"startTime":816.291,"endTime":820.25,"body":"it's, it's the willingness to implement"},{"startTime":816.291,"endTime":820.25,"body":"and stick to it."},{"startTime":820.333,"endTime":823.583,"body":"And I've seen it on the in-vehicle"},{"startTime":820.333,"endTime":823.583,"body":"infotainment side as well."},{"startTime":823.583,"endTime":827.666,"body":"If you're familiar with Geneva Consortium,"},{"startTime":823.583,"endTime":827.666,"body":"which is now called Visa."},{"startTime":827.75,"endTime":831.958,"body":"And you know, they've been pushing"},{"startTime":827.75,"endTime":831.958,"body":"for years to try to standardize"},{"startTime":832.0,"endTime":837.5,"body":"bits and chunks of software"},{"startTime":832.0,"endTime":837.5,"body":"stack in that domain and, you know, mixed,"},{"startTime":837.583,"endTime":840.708,"body":"you know, kind of mixed reviews"},{"startTime":837.583,"endTime":840.708,"body":"of what people will accept and not accept"},{"startTime":840.833,"endTime":844.916,"body":"because really and customers"},{"startTime":840.833,"endTime":844.916,"body":"don't want to do it all themselves."},{"startTime":845.0,"endTime":849.5,"body":"And and I, I think they are now"},{"startTime":845.0,"endTime":849.5,"body":"getting more momentum over the last"},{"startTime":849.583,"endTime":852.875,"body":"2 to 5 years,"},{"startTime":849.583,"endTime":852.875,"body":"but only because the tech companies"},{"startTime":852.875,"endTime":856.333,"body":"have come in that a lot of,"},{"startTime":852.875,"endTime":856.333,"body":"you know, Google,"},{"startTime":856.416,"endTime":860.5,"body":"you know, Android and Apple, it's"},{"startTime":856.416,"endTime":860.5,"body":"you know, even Amazon's"},{"startTime":860.5,"endTime":864.416,"body":"dipping their toe into different things,"},{"startTime":860.5,"endTime":864.416,"body":"especially with the voice technology."},{"startTime":864.416,"endTime":866.791,"body":"But it's it's only been since that."},{"startTime":866.791,"endTime":867.125,"body":"And no"},{"startTime":867.125,"endTime":870.875,"body":"those are all standard products by the way"},{"startTime":867.125,"endTime":870.875,"body":"even though we're applying them to auto,"},{"startTime":870.958,"endTime":874.0,"body":"it's not like we're recreating it"},{"startTime":870.958,"endTime":874.0,"body":"every time to bring it into auto."},{"startTime":874.0,"endTime":877.0,"body":"And you know, your apps,"},{"startTime":874.0,"endTime":877.0,"body":"you know, you hear about some of"},{"startTime":877.083,"endTime":881.166,"body":"the electric vehicles"},{"startTime":877.083,"endTime":881.166,"body":"that you could watch YouTube on if we know"},{"startTime":881.208,"endTime":882.791,"body":"your charging station are doing that."},{"startTime":882.791,"endTime":886.0,"body":"But you know, that app in"},{"startTime":882.791,"endTime":886.0,"body":"there is it's very little difference"},{"startTime":886.0,"endTime":889.0,"body":"than what you have on your on"},{"startTime":886.0,"endTime":889.0,"body":"your mobile device or your phone"},{"startTime":889.208,"endTime":891.0,"body":"or anywhere else on your on your desk."},{"startTime":891.0,"endTime":892.583,"body":"But it's out."},{"startTime":892.583,"endTime":897.333,"body":"And that's a form of standardization"},{"startTime":892.583,"endTime":897.333,"body":"versus a, you know, you know,"},{"startTime":897.416,"endTime":901.416,"body":"automotive manufacturer or tier one"},{"startTime":897.416,"endTime":901.416,"body":"just trying to develop everything bespoke."},{"startTime":901.416,"endTime":904.291,"body":"So those days they're they're slow."},{"startTime":904.291,"endTime":905.291,"body":"Some things are going away."},{"startTime":905.291,"endTime":907.083,"body":"But the way it's been a lot"},{"startTime":905.291,"endTime":907.083,"body":"slower than I thought"},{"startTime":907.083,"endTime":910.916,"body":"you know"},{"startTime":907.083,"endTime":910.916,"body":"you got a lot more commonality now."},{"startTime":911.0,"endTime":914.291,"body":"So you you talked about the beginning"},{"startTime":911.0,"endTime":914.291,"body":"a little bit on how you let's call you"},{"startTime":914.291,"endTime":917.291,"body":"the father of automotive technology"},{"startTime":914.291,"endTime":917.291,"body":"at CBS."},{"startTime":917.291,"endTime":919.416,"body":"Okay. Of what you've done,"},{"startTime":917.291,"endTime":919.416,"body":"you've seen a lot."},{"startTime":919.416,"endTime":920.875,"body":"And you guys certainly at Visteon,"},{"startTime":920.875,"endTime":925.0,"body":"I remember being at some of those tents"},{"startTime":920.875,"endTime":925.0,"body":"at CES specifically and seeing your stuff."},{"startTime":925.0,"endTime":930.166,"body":"I always remember the cool clusters and"},{"startTime":925.0,"endTime":930.166,"body":"the advanced technologies you have there."},{"startTime":930.25,"endTime":932.833,"body":"Some of the center stacks you guys did."},{"startTime":932.833,"endTime":934.958,"body":"Let's talk about a little bit interior,"},{"startTime":932.833,"endTime":934.958,"body":"right?"},{"startTime":934.958,"endTime":938.708,"body":"So stuff that a consumer sees"},{"startTime":934.958,"endTime":938.708,"body":"and uses and touches because right now"},{"startTime":938.708,"endTime":942.875,"body":"we sort of talked about the base,"},{"startTime":938.708,"endTime":942.875,"body":"the foundation of again of software"},{"startTime":942.875,"endTime":945.875,"body":"into hardware,"},{"startTime":942.875,"endTime":945.875,"body":"of a vehicle, of the technology."},{"startTime":945.875,"endTime":948.583,"body":"What have you seen over"},{"startTime":945.875,"endTime":948.583,"body":"the last three years that that"},{"startTime":948.583,"endTime":952.0,"body":"somewhat surprised as you"},{"startTime":948.583,"endTime":952.0,"body":"an example would be to me"},{"startTime":952.083,"endTime":956.791,"body":"how fast in China, for example,"},{"startTime":952.083,"endTime":956.791,"body":"they have really focused on the let's"},{"startTime":956.791,"endTime":960.666,"body":"call it infotainment"},{"startTime":956.791,"endTime":960.666,"body":"or display phase in a vehicle."},{"startTime":960.666,"endTime":960.875,"body":"Right?"},{"startTime":960.875,"endTime":965.041,"body":"It used to be small,"},{"startTime":960.875,"endTime":965.041,"body":"a cluster in the center stack."},{"startTime":965.041,"endTime":969.166,"body":"Now it's sort of almost everywhere"},{"startTime":965.041,"endTime":969.166,"body":"touch and all sorts of functions."},{"startTime":969.25,"endTime":972.708,"body":"To me, surprising"},{"startTime":969.25,"endTime":972.708,"body":"how fast at the same time, exciting"},{"startTime":972.708,"endTime":976.375,"body":"how fast China has come, for example,"},{"startTime":972.708,"endTime":976.375,"body":"or at least to China OEMs."},{"startTime":976.458,"endTime":980.125,"body":"You haven't been in the space"},{"startTime":976.458,"endTime":980.125,"body":"for, again, 20 plus years."},{"startTime":980.166,"endTime":985.458,"body":"What has surprised you the most about the"},{"startTime":980.166,"endTime":985.458,"body":"consumer facing stuff inside the vehicle?"},{"startTime":985.625,"endTime":988.416,"body":"Yeah, the you know,"},{"startTime":985.625,"endTime":988.416,"body":"I think there's a few things."},{"startTime":988.416,"endTime":993.875,"body":"One, the you know, when you sit in these"},{"startTime":988.416,"endTime":993.875,"body":"vehicles, the fidelity of the graphics,"},{"startTime":993.958,"endTime":997.625,"body":"the crispness,"},{"startTime":993.958,"endTime":997.625,"body":"I mean, you know, hands off to the hats,"},{"startTime":997.625,"endTime":1001.958,"body":"off to the design teams that have Donner's"},{"startTime":997.625,"endTime":1001.958,"body":"and many of those design teams,"},{"startTime":1002.041,"endTime":1003.416,"body":"you know, the leaders of those design"},{"startTime":1003.416,"endTime":1007.125,"body":"organizations are in this,"},{"startTime":1003.416,"endTime":1007.125,"body":"but they live the transition."},{"startTime":1007.166,"endTime":1010.5,"body":"20 years ago, they were sculpting clay"},{"startTime":1007.166,"endTime":1010.5,"body":"and putting mechanical parts"},{"startTime":1010.5,"endTime":1013.5,"body":"into an instrument panel,"},{"startTime":1010.5,"endTime":1013.5,"body":"and they've all had to pivot their game"},{"startTime":1013.5,"endTime":1015.208,"body":"from very physical to digital."},{"startTime":1015.208,"endTime":1016.375,"body":"So they've been,"},{"startTime":1016.375,"endTime":1018.958,"body":"you know, many of them have been hired"},{"startTime":1016.375,"endTime":1018.958,"body":"and grown up in a digital world."},{"startTime":1018.958,"endTime":1023.166,"body":"But for the most part, a lot of them grew"},{"startTime":1018.958,"endTime":1023.166,"body":"up in the physical clay modeling world."},{"startTime":1023.25,"endTime":1026.25,"body":"So to to get to the level that we're at."},{"startTime":1026.458,"endTime":1029.916,"body":"But I you know, the thing"},{"startTime":1026.458,"endTime":1029.916,"body":"that that has had to happen"},{"startTime":1029.916,"endTime":1034.916,"body":"is it's no longer design studio,"},{"startTime":1029.916,"endTime":1034.916,"body":"electronics people, software people."},{"startTime":1035.125,"endTime":1038.0,"body":"It all has to be dovetail together."},{"startTime":1038.0,"endTime":1040.458,"body":"You really have to have this,"},{"startTime":1038.0,"endTime":1040.458,"body":"you know, these"},{"startTime":1040.458,"endTime":1043.625,"body":"these agile teams"},{"startTime":1040.458,"endTime":1043.625,"body":"that really work to rapidly improve."},{"startTime":1043.708,"endTime":1047.416,"body":"And it's not just in viral"},{"startTime":1043.708,"endTime":1047.416,"body":"digital technology, it's similar"},{"startTime":1047.5,"endTime":1050.666,"body":"anywhere, period of software"},{"startTime":1047.5,"endTime":1050.666,"body":"to make these rapid improvements."},{"startTime":1050.666,"endTime":1053.875,"body":"But when you're looking at these vehicles"},{"startTime":1050.666,"endTime":1053.875,"body":"like you mentioned, that are now"},{"startTime":1053.875,"endTime":1059.875,"body":"sometimes, you know, pillar to pillar"},{"startTime":1053.875,"endTime":1059.875,"body":"displays, sometimes 40 to 52 inches wide,"},{"startTime":1059.958,"endTime":1063.208,"body":"that's a lot of real estate"},{"startTime":1059.958,"endTime":1063.208,"body":"to put digital content."},{"startTime":1063.291,"endTime":1066.166,"body":"And, you know, some of those"},{"startTime":1063.291,"endTime":1066.166,"body":"some of their content is obviously"},{"startTime":1066.166,"endTime":1071.5,"body":"for driving some of it in stationary mode,"},{"startTime":1066.166,"endTime":1071.5,"body":"especially in battery electric vehicles."},{"startTime":1071.583,"endTime":1075.708,"body":"But getting that right,"},{"startTime":1071.583,"endTime":1075.708,"body":"getting it connected and tied to"},{"startTime":1075.708,"endTime":1080.0,"body":"what consumers expect in their kind"},{"startTime":1075.708,"endTime":1080.0,"body":"of traditional consumer electronics world."},{"startTime":1080.083,"endTime":1081.0,"body":"It's tough."},{"startTime":1081.0,"endTime":1082.25,"body":"That's a tough business."},{"startTime":1082.25,"endTime":1085.166,"body":"You know, we have a hard enough time,"},{"startTime":1082.25,"endTime":1085.166,"body":"or at least I have a hard enough time"},{"startTime":1085.166,"endTime":1089.083,"body":"getting my electronics and connectivity"},{"startTime":1085.166,"endTime":1089.083,"body":"to work at all, let alone in the car."},{"startTime":1089.083,"endTime":1093.125,"body":"So you know that there's just so much work"},{"startTime":1089.083,"endTime":1093.125,"body":"to get all these things literally"},{"startTime":1093.125,"endTime":1094.041,"body":"firing together."},{"startTime":1094.041,"endTime":1097.75,"body":"And it's just a ginormous systems"},{"startTime":1094.041,"endTime":1097.75,"body":"and cheery challenge."},{"startTime":1097.916,"endTime":1102.208,"body":"I mentioned that word earlier,"},{"startTime":1097.916,"endTime":1102.208,"body":"but it's just there's so many things"},{"startTime":1102.208,"endTime":1106.791,"body":"that have to happen for the consumer"},{"startTime":1102.208,"endTime":1106.791,"body":"and everybody focuses on a car."},{"startTime":1106.791,"endTime":1110.458,"body":"But it's not just the car"},{"startTime":1106.791,"endTime":1110.458,"body":"we have to design from day one."},{"startTime":1110.541,"endTime":1115.666,"body":"And at the trifecta of the car,"},{"startTime":1110.541,"endTime":1115.666,"body":"the cloud and the motor contract,"},{"startTime":1115.666,"endTime":1118.666,"body":"they still hit a start button"},{"startTime":1115.666,"endTime":1118.666,"body":"on your mobile app"},{"startTime":1118.791,"endTime":1121.416,"body":"and you're still waiting"},{"startTime":1118.791,"endTime":1121.416,"body":"ten, 15 seconds for your car to start."},{"startTime":1121.416,"endTime":1123.958,"body":"By the time you walk to it,"},{"startTime":1121.416,"endTime":1123.958,"body":"you just start it yourself."},{"startTime":1123.958,"endTime":1127.958,"body":"So these are the things"},{"startTime":1123.958,"endTime":1127.958,"body":"that you have to solve from day one."},{"startTime":1127.958,"endTime":1133.458,"body":"You have to have all three of those"},{"startTime":1127.958,"endTime":1133.458,"body":"ecosystems singing in harmony together,"},{"startTime":1133.541,"endTime":1134.666,"body":"you know, to get these features"},{"startTime":1134.666,"endTime":1138.5,"body":"and functions working appropriately"},{"startTime":1134.666,"endTime":1138.5,"body":"and to make customers happy."},{"startTime":1138.583,"endTime":1141.583,"body":"You know, the digital fidelity,"},{"startTime":1138.583,"endTime":1141.583,"body":"the amount of displays,"},{"startTime":1141.708,"endTime":1144.458,"body":"the amount of content and what they get."},{"startTime":1144.458,"endTime":1145.75,"body":"And, you know, I get passion about this,"},{"startTime":1145.75,"endTime":1148.791,"body":"but it's like we all buy these laptops"},{"startTime":1145.75,"endTime":1148.791,"body":"and you go to Dell and you"},{"startTime":1148.791,"endTime":1153.041,"body":"click 100,000 features that you want"},{"startTime":1148.791,"endTime":1153.041,"body":"because I got to have all this stuff."},{"startTime":1153.125,"endTime":1154.166,"body":"And then after three months"},{"startTime":1154.166,"endTime":1157.416,"body":"you use like 20% of it"},{"startTime":1154.166,"endTime":1157.416,"body":"and then the same as in the car, right?"},{"startTime":1157.5,"endTime":1158.25,"body":"Yeah, Yeah."},{"startTime":1158.25,"endTime":1160.833,"body":"I have a friend that's retired military"},{"startTime":1160.833,"endTime":1164.625,"body":"who works for one of the airlines"},{"startTime":1160.833,"endTime":1164.625,"body":"and bought a large SUV, and he's like,"},{"startTime":1164.708,"endTime":1167.833,"body":"he goes, It's been six months"},{"startTime":1164.708,"endTime":1167.833,"body":"and I'm still find a new stuff"},{"startTime":1167.833,"endTime":1170.833,"body":"on this, you know,"},{"startTime":1167.833,"endTime":1170.833,"body":"because I'll never learn all of it"},{"startTime":1170.916,"endTime":1175.375,"body":"and yeah, that's the way it is"},{"startTime":1170.916,"endTime":1175.375,"body":"which is in some ways good."},{"startTime":1175.458,"endTime":1177.0,"body":"Yeah yeah, yeah."},{"startTime":1177.0,"endTime":1178.333,"body":"I think you're making a good point, right?"},{"startTime":1178.333,"endTime":1180.0,"body":"Systems engineering has become over"},{"startTime":1180.0,"endTime":1184.041,"body":"the last, I would say, 3 to 5 years"},{"startTime":1180.0,"endTime":1184.041,"body":"in our business high demand."},{"startTime":1184.041,"endTime":1184.291,"body":"Right."},{"startTime":1184.291,"endTime":1188.791,"body":"Because again of the complexity"},{"startTime":1184.291,"endTime":1188.791,"body":"not only in, in battery electric vehicle"},{"startTime":1188.791,"endTime":1193.916,"body":"or consumer electronics, how we integrate"},{"startTime":1188.791,"endTime":1193.916,"body":"exactly as you say, seamlessly."},{"startTime":1193.916,"endTime":1194.125,"body":"Right."},{"startTime":1194.125,"endTime":1195.125,"body":"Because"},{"startTime":1195.125,"endTime":1199.291,"body":"if I click on an app today it comes up"},{"startTime":1195.125,"endTime":1199.291,"body":"and ponder is if I now use my smartphone"},{"startTime":1199.291,"endTime":1203.166,"body":"to turn my car on and it takes 15 seconds,"},{"startTime":1199.291,"endTime":1203.166,"body":"I'm like all that junk to work, right?"},{"startTime":1203.166,"endTime":1207.916,"body":"We have high expectations"},{"startTime":1203.166,"endTime":1207.916,"body":"and a lot of this stuff can be addressed"},{"startTime":1207.916,"endTime":1211.833,"body":"from the beginning, as you mentioned,"},{"startTime":1207.916,"endTime":1211.833,"body":"with with the proper systems engineering."},{"startTime":1211.916,"endTime":1216.125,"body":"So let's maybe two more questions"},{"startTime":1211.916,"endTime":1216.125,"body":"for you, Tim, before we wrap up here."},{"startTime":1216.208,"endTime":1220.75,"body":"One, what is it that you're looking for"},{"startTime":1216.208,"endTime":1220.75,"body":"when you reimagine mobility with"},{"startTime":1220.791,"endTime":1221.458,"body":"with all the things"},{"startTime":1221.458,"endTime":1225.208,"body":"we've talked about today or maybe"},{"startTime":1221.458,"endTime":1225.208,"body":"something else in the mobility space,"},{"startTime":1225.291,"endTime":1229.083,"body":"what what do you look forward to"},{"startTime":1225.291,"endTime":1229.083,"body":"in the next five years seeing happening?"},{"startTime":1229.083,"endTime":1232.583,"body":"Is it that we're all going"},{"startTime":1229.083,"endTime":1232.583,"body":"electric, that we're going to tournament's"},{"startTime":1232.583,"endTime":1233.375,"body":"in five years?"},{"startTime":1233.375,"endTime":1237.5,"body":"Like we already said"},{"startTime":1233.375,"endTime":1237.5,"body":"we would be by now in 2017?"},{"startTime":1237.583,"endTime":1239.75,"body":"What is it that you're looking for?"},{"startTime":1237.583,"endTime":1239.75,"body":"What excites you?"},{"startTime":1239.75,"endTime":1242.75,"body":"What do you see"},{"startTime":1239.75,"endTime":1242.75,"body":"not only reimagining it but"},{"startTime":1242.875,"endTime":1245.458,"body":"the reimagined piece"},{"startTime":1242.875,"endTime":1245.458,"body":"also becoming a reality?"},{"startTime":1245.458,"endTime":1247.625,"body":"And what excites you?"},{"startTime":1247.708,"endTime":1249.625,"body":"You know, I think"},{"startTime":1249.625,"endTime":1252.75,"body":"taking you know, we talked"},{"startTime":1249.625,"endTime":1252.75,"body":"about all this technology and complexity,"},{"startTime":1252.75,"endTime":1257.5,"body":"but making it it's simple"},{"startTime":1252.75,"endTime":1257.5,"body":"for the user at the end of the day,"},{"startTime":1257.583,"endTime":1260.833,"body":"you know, boiling this complex,"},{"startTime":1257.583,"endTime":1260.833,"body":"which is really what engineering"},{"startTime":1260.916,"endTime":1263.916,"body":"an engineers job is to do, whether you're"},{"startTime":1260.916,"endTime":1263.916,"body":"software, hardware or what have you, is"},{"startTime":1264.083,"endTime":1267.625,"body":"take the complex and then boil it"},{"startTime":1264.083,"endTime":1267.625,"body":"down to something that's usable."},{"startTime":1267.708,"endTime":1272.416,"body":"And we talk about user experience,"},{"startTime":1267.708,"endTime":1272.416,"body":"we talk about my human machine interfaces,"},{"startTime":1272.416,"endTime":1275.875,"body":"but really making things simple"},{"startTime":1272.416,"endTime":1275.875,"body":"that customers can use."},{"startTime":1275.875,"endTime":1276.541,"body":"Because if we"},{"startTime":1276.541,"endTime":1279.541,"body":"if we don't have a good experience"},{"startTime":1276.541,"endTime":1279.541,"body":"in a product and you see that with,"},{"startTime":1279.541,"endTime":1281.416,"body":"you know, this thing all the time,"},{"startTime":1281.416,"endTime":1283.708,"body":"if it's not a good experience,"},{"startTime":1281.416,"endTime":1283.708,"body":"somebody moves on to the other product."},{"startTime":1283.708,"endTime":1286.916,"body":"The form factor, the shape,"},{"startTime":1283.708,"endTime":1286.916,"body":"the technology even is the same."},{"startTime":1286.916,"endTime":1287.75,"body":"It's a touch screen."},{"startTime":1287.75,"endTime":1292.75,"body":"It's usually 6 to 7 inches and diagonal"},{"startTime":1287.75,"endTime":1292.75,"body":"and has a camera, it has this and that."},{"startTime":1292.833,"endTime":1295.25,"body":"But if the experience isn't good,"},{"startTime":1292.833,"endTime":1295.25,"body":"don't move on to the other."},{"startTime":1295.25,"endTime":1299.708,"body":"So to me,"},{"startTime":1295.25,"endTime":1299.708,"body":"continuing to to reduce the complexity,"},{"startTime":1299.791,"endTime":1305.041,"body":"maintain a high level, you know,"},{"startTime":1299.791,"endTime":1305.041,"body":"customer experience those to me are,"},{"startTime":1305.125,"endTime":1308.041,"body":"you know, the never ending Holy grail"},{"startTime":1305.125,"endTime":1308.041,"body":"because, you know,"},{"startTime":1308.041,"endTime":1310.375,"body":"even though you're trying to accomplish"},{"startTime":1308.041,"endTime":1310.375,"body":"that, you're constantly"},{"startTime":1310.375,"endTime":1314.666,"body":"from above getting bombarded with new,"},{"startTime":1310.375,"endTime":1314.666,"body":"new technology is new features."},{"startTime":1314.875,"endTime":1317.375,"body":"You know, we haven't even talked"},{"startTime":1314.875,"endTime":1317.375,"body":"about the exterior side of the vehicle"},{"startTime":1317.375,"endTime":1322.458,"body":"with all the ADAS technology coming in"},{"startTime":1317.375,"endTime":1322.458,"body":"and then all the certification"},{"startTime":1322.541,"endTime":1325.541,"body":"and integration of that technology,"},{"startTime":1322.541,"endTime":1325.541,"body":"that's a whole nother"},{"startTime":1325.791,"endTime":1326.958,"body":"another world, you know, with."},{"startTime":1326.958,"endTime":1333.041,"body":"So to me, you know, the magic wand, Holy"},{"startTime":1326.958,"endTime":1333.041,"body":"Grail is making all that just so good."},{"startTime":1333.125,"endTime":1335.5,"body":"Everybody loves it"},{"startTime":1333.125,"endTime":1335.5,"body":"and they don't complain."},{"startTime":1335.5,"endTime":1336.208,"body":"True."},{"startTime":1336.208,"endTime":1337.291,"body":"That's very much true."},{"startTime":1337.291,"endTime":1337.708,"body":"I mean,"},{"startTime":1337.708,"endTime":1340.75,"body":"when I dealt with infotainment systems,"},{"startTime":1337.708,"endTime":1340.75,"body":"I don't know, about ten years ago."},{"startTime":1340.75,"endTime":1343.625,"body":"Right. We've we've looked at all"},{"startTime":1340.75,"endTime":1343.625,"body":"these systems. We've tested a lot of them."},{"startTime":1343.625,"endTime":1344.875,"body":"We helped develop some of them."},{"startTime":1344.875,"endTime":1348.541,"body":"And I always said, I've seen the ones"},{"startTime":1344.875,"endTime":1348.541,"body":"that are jam packed with technology,"},{"startTime":1348.541,"endTime":1352.583,"body":"but a very lacked"},{"startTime":1348.541,"endTime":1352.583,"body":"a basic intuitively behind it."},{"startTime":1352.583,"endTime":1356.875,"body":"And what to do or had a hard time"},{"startTime":1352.583,"endTime":1356.875,"body":"working right took forever to boot up."},{"startTime":1356.875,"endTime":1359.875,"body":"But then you have the ones"},{"startTime":1356.875,"endTime":1359.875,"body":"that people say, Yeah, it's fairly simple,"},{"startTime":1359.875,"endTime":1364.166,"body":"but I have to say yes, but it works and"},{"startTime":1359.875,"endTime":1364.166,"body":"it works all the time and it's intuitive."},{"startTime":1364.166,"endTime":1367.166,"body":"So I think that's that's your point"},{"startTime":1364.166,"endTime":1367.166,"body":"completely."},{"startTime":1367.25,"endTime":1369.125,"body":"You know, that's the same thing, right?"},{"startTime":1369.125,"endTime":1371.666,"body":"I mean, my third piece to that is,"},{"startTime":1369.125,"endTime":1371.666,"body":"you know, we"},{"startTime":1371.666,"endTime":1375.0,"body":"we talked about certain OEMs"},{"startTime":1371.666,"endTime":1375.0,"body":"wanting to take more control."},{"startTime":1375.125,"endTime":1376.625,"body":"I think at the end of the day,"},{"startTime":1376.625,"endTime":1379.291,"body":"whether know where you"},{"startTime":1376.625,"endTime":1379.291,"body":"no matter where you are in the ecosystem,"},{"startTime":1379.291,"endTime":1384.291,"body":"whether you're out to a tier, a tier"},{"startTime":1379.291,"endTime":1384.291,"body":"two and tier two or three"},{"startTime":1384.375,"endTime":1388.666,"body":"consulting upwards service providers"},{"startTime":1384.375,"endTime":1388.666,"body":"for whatever you may be,"},{"startTime":1388.75,"endTime":1392.75,"body":"we can't lose the ability to collaborate."},{"startTime":1392.833,"endTime":1395.333,"body":"There's a lot of companies, I collaborate."},{"startTime":1395.333,"endTime":1398.375,"body":"We can't just say you collaborate,"},{"startTime":1395.333,"endTime":1398.375,"body":"you need to do collaboration."},{"startTime":1398.375,"endTime":1402.208,"body":"You know, we talked about the Googles,"},{"startTime":1398.375,"endTime":1402.208,"body":"the Apples, Amazons."},{"startTime":1402.291,"endTime":1405.333,"body":"It's all about collaboration"},{"startTime":1402.291,"endTime":1405.333,"body":"and bringing technology"},{"startTime":1405.333,"endTime":1408.541,"body":"and just different form factor ecosystem."},{"startTime":1408.625,"endTime":1412.958,"body":"And, you know,"},{"startTime":1408.625,"endTime":1412.958,"body":"I have seen that ability be lost industry,"},{"startTime":1413.041,"endTime":1415.75,"body":"you know, people talk about it,"},{"startTime":1413.041,"endTime":1415.75,"body":"but when it comes to practice"},{"startTime":1415.75,"endTime":1419.5,"body":"of actually collaboration riches, you're"},{"startTime":1415.75,"endTime":1419.5,"body":"not going to always get what you want."},{"startTime":1419.583,"endTime":1421.333,"body":"You can't be it's like a negotiation."},{"startTime":1421.333,"endTime":1423.208,"body":"It can't be a one sided discussion."},{"startTime":1423.208,"endTime":1424.791,"body":"That's only one side sappy."},{"startTime":1424.791,"endTime":1427.291,"body":"It's not going to work. It's"},{"startTime":1424.791,"endTime":1427.291,"body":"that both sides are happier."},{"startTime":1427.291,"endTime":1428.333,"body":"It's probably still not going to work."},{"startTime":1428.333,"endTime":1428.875,"body":"So you got to have"},{"startTime":1428.875,"endTime":1432.625,"body":"a little bit of happiness on both sides,"},{"startTime":1428.875,"endTime":1432.625,"body":"even on the collaboration side."},{"startTime":1432.625,"endTime":1437.291,"body":"And I think, you know, I fear the industry"},{"startTime":1432.625,"endTime":1437.291,"body":"as we transition to this new world, is"},{"startTime":1437.291,"endTime":1440.708,"body":"a site that we still need to collaborate,"},{"startTime":1437.291,"endTime":1440.708,"body":"whether it's there, you know,"},{"startTime":1440.708,"endTime":1444.666,"body":"wherever you are in the ecosystem,"},{"startTime":1440.708,"endTime":1444.666,"body":"going up or down or sideways."},{"startTime":1444.75,"endTime":1447.25,"body":"Yeah, continue to do that."},{"startTime":1447.25,"endTime":1448.541,"body":"That decision."},{"startTime":1448.541,"endTime":1450.875,"body":"Yeah, that's very good point."},{"startTime":1450.875,"endTime":1452.666,"body":"All right. Final question for you, Tim."},{"startTime":1452.666,"endTime":1455.0,"body":"What's the next car"},{"startTime":1452.666,"endTime":1455.0,"body":"you're going to buy and why?"},{"startTime":1455.0,"endTime":1456.0,"body":"Cool."},{"startTime":1456.0,"endTime":1458.166,"body":"Yeah, that's a that's a good question."},{"startTime":1458.166,"endTime":1461.5,"body":"Right? I've been very fortunate to really"},{"startTime":1461.583,"endTime":1465.375,"body":"to drive a lot of vehicles and Yeah,"},{"startTime":1465.416,"endTime":1470.625,"body":"and different with different technologies"},{"startTime":1465.416,"endTime":1470.625,"body":"but I am still a sedan person."},{"startTime":1470.625,"endTime":1475.166,"body":"I know that I'm a performance today"},{"startTime":1470.625,"endTime":1475.166,"body":"embarrassing and that's really what I love"},{"startTime":1475.166,"endTime":1479.125,"body":"and I love manual"},{"startTime":1475.166,"endTime":1479.125,"body":"I'm always I'm a car person at heart"},{"startTime":1479.208,"endTime":1481.5,"body":"you know I just"},{"startTime":1479.208,"endTime":1481.5,"body":"I look at some of the vehicles"},{"startTime":1481.5,"endTime":1483.375,"body":"I'm driving today that I won't mention"},{"startTime":1483.375,"endTime":1487.375,"body":"because they just don't give"},{"startTime":1483.375,"endTime":1487.375,"body":"that emotional spark that I hey,"},{"startTime":1487.458,"endTime":1492.0,"body":"I was just on my way for the other day"},{"startTime":1487.458,"endTime":1492.0,"body":"that, you know, I miss hopping in one"},{"startTime":1492.0,"endTime":1495.875,"body":"of the old cars I had that I never bought,"},{"startTime":1492.0,"endTime":1495.875,"body":"but it was a new old car that I thought"},{"startTime":1495.958,"endTime":1499.875,"body":"on a Sunday night and just driving into,"},{"startTime":1499.958,"endTime":1502.958,"body":"you know, back"},{"startTime":1499.958,"endTime":1502.958,"body":"row country roads and having fun."},{"startTime":1503.041,"endTime":1505.291,"body":"And I just that's that's what I get back."},{"startTime":1505.291,"endTime":1507.541,"body":"And and I can do that"},{"startTime":1505.291,"endTime":1507.541,"body":"with electrified vehicles."},{"startTime":1507.541,"endTime":1509.875,"body":"But it just I'm I love it."},{"startTime":1509.875,"endTime":1510.625,"body":"It's the future."},{"startTime":1510.625,"endTime":1513.166,"body":"It's it's"},{"startTime":1510.625,"endTime":1513.166,"body":"you know what pays many of my bills."},{"startTime":1513.166,"endTime":1516.0,"body":"I just don't have all the emotion that I"},{"startTime":1516.0,"endTime":1519.375,"body":"you know I've driven a plaid"},{"startTime":1516.0,"endTime":1519.375,"body":"that's that's up there, you know."},{"startTime":1519.416,"endTime":1523.041,"body":"But but it's really,"},{"startTime":1519.416,"endTime":1523.041,"body":"you know, it's the whole experience."},{"startTime":1523.041,"endTime":1525.041,"body":"It's not just the speed of performance."},{"startTime":1525.041,"endTime":1526.625,"body":"It's down the package."},{"startTime":1526.625,"endTime":1530.375,"body":"So I know it's kind of a non answer to it,"},{"startTime":1526.625,"endTime":1530.375,"body":"but it's like you're an answer now."},{"startTime":1530.458,"endTime":1531.666,"body":"Again, it's an honest answer."},{"startTime":1531.666,"endTime":1533.583,"body":"It's good because I think too many people,"},{"startTime":1531.666,"endTime":1533.583,"body":"you know, just say,"},{"startTime":1533.583,"endTime":1534.75,"body":"it's got to be an elite."},{"startTime":1534.75,"endTime":1536.833,"body":"Don't"},{"startTime":1534.75,"endTime":1536.833,"body":"tell me what society wants you to do."},{"startTime":1536.833,"endTime":1539.125,"body":"Say again, This is about what do you feel?"},{"startTime":1539.125,"endTime":1540.708,"body":"Again, we're the emotion attached."},{"startTime":1540.708,"endTime":1542.916,"body":"For some people, it's it's the electric."},{"startTime":1542.916,"endTime":1547.0,"body":"You know, the tour can be instant power"},{"startTime":1542.916,"endTime":1547.0,"body":"and all that for others is like, Now"},{"startTime":1547.0,"endTime":1549.0,"body":"I still like to fear the dealership thing."},{"startTime":1549.0,"endTime":1550.708,"body":"I like to shift myself."},{"startTime":1550.708,"endTime":1553.625,"body":"It's not a perfect answer,"},{"startTime":1550.708,"endTime":1553.625,"body":"and it's changing a little bit, too."},{"startTime":1553.625,"endTime":1556.875,"body":"I you know, I've got an 18 year old"},{"startTime":1553.625,"endTime":1556.875,"body":"that just went off to college,"},{"startTime":1556.916,"endTime":1559.458,"body":"still wants a car."},{"startTime":1556.916,"endTime":1559.458,"body":"You know, we're constantly looking."},{"startTime":1559.458,"endTime":1563.291,"body":"But his his focus is"},{"startTime":1563.375,"endTime":1567.083,"body":"rear wheel drives, manual, lightweight."},{"startTime":1567.166,"endTime":1572.25,"body":"You know, he's looking at for,"},{"startTime":1567.166,"endTime":1572.25,"body":"you know, grade six Toyota vehicles,"},{"startTime":1572.375,"endTime":1576.166,"body":"you know, small Subarus"},{"startTime":1572.375,"endTime":1576.166,"body":"want me at 20 year old Miata."},{"startTime":1576.25,"endTime":1579.0,"body":"And when you try to find these vehicles"},{"startTime":1579.0,"endTime":1582.541,"body":"with less than 100,000 miles,"},{"startTime":1579.0,"endTime":1582.541,"body":"I mean, you wouldn't believe the pricing."},{"startTime":1582.541,"endTime":1584.125,"body":"I mean,"},{"startTime":1584.208,"endTime":1587.041,"body":"you know,"},{"startTime":1584.208,"endTime":1587.041,"body":"15, 20 grand for some of these things."},{"startTime":1587.041,"endTime":1588.916,"body":"And that's just it's crazy."},{"startTime":1588.916,"endTime":1593.0,"body":"The used car market for some reason,"},{"startTime":1588.916,"endTime":1593.0,"body":"I call them the niche vehicles"},{"startTime":1593.0,"endTime":1597.125,"body":"that nobody cared about five years ago"},{"startTime":1593.0,"endTime":1597.125,"body":"that just went through the roots."},{"startTime":1597.208,"endTime":1598.125,"body":"Yeah."},{"startTime":1598.125,"endTime":1601.5,"body":"Yeah, but but but that's"},{"startTime":1598.125,"endTime":1601.5,"body":"what puts smiles on people's face."},{"startTime":1601.5,"endTime":1606.458,"body":"And I think the industry as as power"},{"startTime":1601.5,"endTime":1606.458,"body":"density gets better,"},{"startTime":1606.541,"endTime":1610.208,"body":"these are the vehicles that we need"},{"startTime":1606.541,"endTime":1610.208,"body":"to create in the electrified world,"},{"startTime":1610.291,"endTime":1614.583,"body":"that it isn't a Ford or SUV that's really"},{"startTime":1610.291,"endTime":1614.583,"body":"quick and fast and heavy, by the way."},{"startTime":1614.583,"endTime":1618.375,"body":"But now we have some more lightweight,"},{"startTime":1614.583,"endTime":1618.375,"body":"agile fighting vehicles"},{"startTime":1618.583,"endTime":1622.125,"body":"that, you know, a young professional"},{"startTime":1618.583,"endTime":1622.125,"body":"can afford to buy that."},{"startTime":1622.166,"endTime":1623.875,"body":"Now that's really up to me."},{"startTime":1623.875,"endTime":1626.333,"body":"So anyways, that's perfect."},{"startTime":1626.333,"endTime":1627.083,"body":"Good, good answer."},{"startTime":1627.083,"endTime":1629.458,"body":"Good wrap up."},{"startTime":1627.083,"endTime":1629.458,"body":"Thank you so much, Tim, for your insight."},{"startTime":1629.458,"endTime":1632.958,"body":"And together with me"},{"startTime":1629.458,"endTime":1632.958,"body":"here, re-imagine mobility,"},{"startTime":1632.958,"endTime":1636.708,"body":"how we see it coming, what have we seen,"},{"startTime":1632.958,"endTime":1636.708,"body":"what's today and where we're going."},{"startTime":1636.708,"endTime":1639.583,"body":"Thank you so much for your time tonight."},{"startTime":1636.708,"endTime":1639.583,"body":"Thanks for having me. Appreciate it."},{"startTime":1639.583,"endTime":1640.0,"body":"Take care."}]}