{"version":"1.0.0","segments":[{"startTime":2.583,"endTime":3.333,"body":"Welcome to the latest"},{"startTime":3.333,"endTime":6.375,"body":"edition of the Reimagined Mobility"},{"startTime":3.333,"endTime":6.375,"body":"podcast series."},{"startTime":6.5,"endTime":8.666,"body":"I'm here with Mitch Marks."},{"startTime":8.666,"endTime":11.125,"body":"Mitch from HBK."},{"startTime":11.125,"endTime":12.333,"body":"Welcome to the show."},{"startTime":12.333,"endTime":16.208,"body":"We're going to talk a lot"},{"startTime":12.333,"endTime":16.208,"body":"about how we and how you clearly."},{"startTime":16.291,"endTime":18.708,"body":"That's the man of the hour here."},{"startTime":18.708,"endTime":22.416,"body":"We want to talk to sees mobility"},{"startTime":18.708,"endTime":22.416,"body":"reimagined"},{"startTime":22.708,"endTime":24.25,"body":"as the name of the podcast slate."},{"startTime":24.25,"endTime":27.416,"body":"So maybe just start out"},{"startTime":24.25,"endTime":27.416,"body":"rich, give us a little bit of a history"},{"startTime":27.416,"endTime":31.541,"body":"where you're coming from education,"},{"startTime":27.416,"endTime":31.541,"body":"where you work on what you guys are doing."},{"startTime":32.041,"endTime":35.25,"body":"And then let's dive"},{"startTime":32.041,"endTime":35.25,"body":"to how we re-imagine mobility together."},{"startTime":35.458,"endTime":35.833,"body":"Yeah."},{"startTime":35.833,"endTime":39.75,"body":"Well, I,"},{"startTime":35.833,"endTime":39.75,"body":"I kind of did my whole career in mobility"},{"startTime":39.75,"endTime":43.916,"body":"related fields, mostly in the electric,"},{"startTime":39.75,"endTime":43.916,"body":"electric automobile."},{"startTime":44.666,"endTime":47.666,"body":"so I started out at,"},{"startTime":44.666,"endTime":47.666,"body":"University of Wisconsin."},{"startTime":47.75,"endTime":52.375,"body":"so I take a little offense to your"},{"startTime":47.75,"endTime":52.375,"body":"Northwestern there, but that's fine."},{"startTime":52.958,"endTime":54.791,"body":"Yeah, I design everybody's."},{"startTime":56.833,"endTime":57.291,"body":"no. No,"},{"startTime":57.291,"endTime":60.291,"body":"I, I dreamed of going there, but,"},{"startTime":57.291,"endTime":60.291,"body":"it didn't pan out."},{"startTime":61.666,"endTime":65.5,"body":"but I started University of Wisconsin"},{"startTime":61.666,"endTime":65.5,"body":"in their, electric motor program,"},{"startTime":65.5,"endTime":69.333,"body":"which is, which is really well"},{"startTime":65.5,"endTime":69.333,"body":"renowned, running a dynamometer lab,"},{"startTime":69.625,"endTime":73.708,"body":"looking at different control"},{"startTime":69.625,"endTime":73.708,"body":"strategies for electric motors."},{"startTime":73.75,"endTime":78.833,"body":"different control strategies for grids"},{"startTime":73.75,"endTime":78.833,"body":"to improve the efficiency,"},{"startTime":79.25,"endTime":82.666,"body":"you know, improve the performance,"},{"startTime":79.25,"endTime":82.666,"body":"cut down on on magnetic materials."},{"startTime":84.083,"endTime":88.166,"body":"and and running that lab there and working"},{"startTime":84.083,"endTime":88.166,"body":"with all these projects really led into,"},{"startTime":88.166,"endTime":91.833,"body":"my career at HBK,"},{"startTime":88.166,"endTime":91.833,"body":"where I've been doing business"},{"startTime":91.833,"endTime":95.041,"body":"development"},{"startTime":91.833,"endTime":95.041,"body":"for our electrification, portfolio."},{"startTime":95.75,"endTime":100.0,"body":"HBK we make really high"},{"startTime":95.75,"endTime":100.0,"body":"end measurement equipment."},{"startTime":100.291,"endTime":102.0,"body":"So that's that's sensors."},{"startTime":102.0,"endTime":106.875,"body":"measurement devices,"},{"startTime":102.0,"endTime":106.875,"body":"some analysis software and then,"},{"startTime":106.875,"endTime":111.666,"body":"and then simulation tools, including"},{"startTime":106.875,"endTime":111.666,"body":"some really cool, driving simulators."},{"startTime":111.75,"endTime":114.583,"body":"I think I think you guys will meet"},{"startTime":111.75,"endTime":114.583,"body":"with, Guido at some point."},{"startTime":114.583,"endTime":116.333,"body":"from the driving simulator group."},{"startTime":117.333,"endTime":119.5,"body":"But, what we find is"},{"startTime":119.5,"endTime":124.333,"body":"that for, for research and development,"},{"startTime":119.5,"endTime":124.333,"body":"testing, you know, pushing mobility"},{"startTime":124.333,"endTime":128.5,"body":"people test for a variety of reasons,"},{"startTime":124.333,"endTime":128.5,"body":"but I see three big ones, too."},{"startTime":129.5,"endTime":132.25,"body":"to get things working,"},{"startTime":129.5,"endTime":132.25,"body":"get in this mobility space."},{"startTime":132.25,"endTime":134.583,"body":"There's a lot of really new novel ideas,"},{"startTime":134.583,"endTime":137.666,"body":"like back in the university days,"},{"startTime":134.583,"endTime":137.666,"body":"trying to cut back materials,"},{"startTime":138.375,"endTime":141.875,"body":"to improve, increase the range"},{"startTime":138.375,"endTime":141.875,"body":"or increase the efficiency of,"},{"startTime":141.875,"endTime":143.875,"body":"of these electric vehicles."},{"startTime":143.875,"endTime":146.166,"body":"troubleshooting,"},{"startTime":146.166,"endTime":149.583,"body":"you know, supplier A"},{"startTime":146.166,"endTime":149.583,"body":"and supply to be did not design together."},{"startTime":150.416,"endTime":154.625,"body":"so you need to figure out why"},{"startTime":150.416,"endTime":154.625,"body":"why these things aren't talking together"},{"startTime":154.625,"endTime":157.625,"body":"or to really do a detailed optimization."},{"startTime":158.458,"endTime":160.25,"body":"so I'm a motor nerd, I guess,"},{"startTime":160.25,"endTime":163.5,"body":"to answer your question, I'm"},{"startTime":160.25,"endTime":163.5,"body":"a total electric motor nerd."},{"startTime":163.666,"endTime":166.875,"body":"just really excited about"},{"startTime":166.875,"endTime":170.75,"body":"where the field is going in either"},{"startTime":166.875,"endTime":170.75,"body":"aerospace or, those where I'm at is,"},{"startTime":171.791,"endTime":171.958,"body":"you know."},{"startTime":171.958,"endTime":173.666,"body":"Right. Perfect."},{"startTime":173.666,"endTime":175.875,"body":"Well, let's jump right"},{"startTime":173.666,"endTime":175.875,"body":"in. You talk about testing."},{"startTime":175.875,"endTime":176.666,"body":"You talked about what?"},{"startTime":176.666,"endTime":179.666,"body":"You know, University of Wisconsin,"},{"startTime":180.083,"endTime":182.666,"body":"and and the testing"},{"startTime":182.666,"endTime":187.166,"body":"and then some of the key areas of or key"},{"startTime":182.666,"endTime":187.166,"body":"reasons, really, why people are testing"},{"startTime":188.666,"endTime":191.75,"body":"as we reimagine mobility again,"},{"startTime":188.666,"endTime":191.75,"body":"as we look to the future."},{"startTime":191.958,"endTime":196.375,"body":"What are what are the three things"},{"startTime":191.958,"endTime":196.375,"body":"that people are not for companies?"},{"startTime":196.375,"endTime":197.916,"body":"Let's not say people, but companies."},{"startTime":197.916,"endTime":201.208,"body":"One of the things, companies"},{"startTime":197.916,"endTime":201.208,"body":"are not doing that."},{"startTime":201.208,"endTime":204.208,"body":"In your opinion,"},{"startTime":201.208,"endTime":204.208,"body":"as we look forward into the future."},{"startTime":204.875,"endTime":207.916,"body":"Let's stay for a moment with"},{"startTime":204.875,"endTime":207.916,"body":"with where you're where your heart is,"},{"startTime":207.916,"endTime":209.75,"body":"which with E motors here."},{"startTime":209.75,"endTime":212.75,"body":"What are they doing"},{"startTime":209.75,"endTime":212.75,"body":"when it comes to testing?"},{"startTime":213.0,"endTime":213.75,"body":"Yeah."},{"startTime":213.75,"endTime":219.25,"body":"So I think it it always takes"},{"startTime":213.75,"endTime":219.25,"body":"like a step back from testing."},{"startTime":219.25,"endTime":222.333,"body":"And, and we have all these"},{"startTime":219.25,"endTime":222.333,"body":"really great legacy companies,"},{"startTime":223.0,"endTime":226.5,"body":"you know, axle manufacturers,"},{"startTime":223.0,"endTime":226.5,"body":"transmissions, gearboxes."},{"startTime":227.125,"endTime":230.166,"body":"We're making a lot of commitments,"},{"startTime":227.125,"endTime":230.166,"body":"a lot of moves into electrification."},{"startTime":231.166,"endTime":231.75,"body":"But I don't see"},{"startTime":231.75,"endTime":234.75,"body":"them really making the investment"},{"startTime":231.75,"endTime":234.75,"body":"in their people as much."},{"startTime":234.833,"endTime":239.125,"body":"Like there's"},{"startTime":234.833,"endTime":239.125,"body":"some really good, engineers who,"},{"startTime":240.416,"endTime":243.583,"body":"you know, need to be reskill and retrain"},{"startTime":240.416,"endTime":243.583,"body":"into this electrification space."},{"startTime":243.625,"endTime":246.208,"body":"So before it even gets to the testing,"},{"startTime":243.625,"endTime":246.208,"body":"you know,"},{"startTime":246.208,"endTime":249.541,"body":"I think people will hire in new engineers"},{"startTime":246.208,"endTime":249.541,"body":"with new expertise."},{"startTime":250.041,"endTime":253.5,"body":"We have a lot of really good technicians"},{"startTime":250.041,"endTime":253.5,"body":"around, really good legacy engineers"},{"startTime":253.5,"endTime":258.125,"body":"who and need that reskilling"},{"startTime":253.5,"endTime":258.125,"body":"but need that vocabulary education."},{"startTime":258.625,"endTime":263.416,"body":"So I think, you know, three things"},{"startTime":258.625,"endTime":263.416,"body":"that I think that's number one for me is,"},{"startTime":263.416,"endTime":267.75,"body":"is that we have this kind of knowledge gap"},{"startTime":263.416,"endTime":267.75,"body":"between like a really good workforce"},{"startTime":268.583,"endTime":271.708,"body":"and where we want to go"},{"startTime":268.583,"endTime":271.708,"body":"in this new mobility space."},{"startTime":273.208,"endTime":274.583,"body":"so that's probably"},{"startTime":273.208,"endTime":274.583,"body":"the first thing I would pick."},{"startTime":274.583,"endTime":278.583,"body":"And when I look at these"},{"startTime":274.583,"endTime":278.583,"body":"big organizations, and HBK, you know,"},{"startTime":278.666,"endTime":282.708,"body":"we kind of take this niche space"},{"startTime":278.666,"endTime":282.708,"body":"where we try to, to bridge some"},{"startTime":282.708,"endTime":286.458,"body":"of that gap, at least with the test side"},{"startTime":282.708,"endTime":286.458,"body":"for like the technicians,"},{"startTime":287.25,"endTime":289.666,"body":"because these guys,"},{"startTime":287.25,"endTime":289.666,"body":"they get thrown in way over their heads."},{"startTime":291.291,"endTime":294.583,"body":"and I mean, bridging that knowledge"},{"startTime":291.291,"endTime":294.583,"body":"gap is a big thing."},{"startTime":294.625,"endTime":297.625,"body":"So that would be my number one."},{"startTime":298.375,"endTime":300.875,"body":"I think my number two would be,"},{"startTime":300.875,"endTime":302.833,"body":"you know, when we're looking"},{"startTime":300.875,"endTime":302.833,"body":"at these new mobilities,"},{"startTime":302.833,"endTime":307.166,"body":"we have 100 years of knowledge"},{"startTime":302.833,"endTime":307.166,"body":"on the internal combustion engine."},{"startTime":308.333,"endTime":311.333,"body":"We have 100 years of knowledge"},{"startTime":308.333,"endTime":311.333,"body":"on aircraft."},{"startTime":311.666,"endTime":314.583,"body":"but when we put the,"},{"startTime":314.583,"endTime":317.25,"body":"you know, electrified powertrain in,"},{"startTime":317.25,"endTime":319.5,"body":"we have to worry about structures"},{"startTime":317.25,"endTime":319.5,"body":"in a different way."},{"startTime":319.5,"endTime":322.416,"body":"We have to worry about sound and vibration"},{"startTime":319.5,"endTime":322.416,"body":"in a different way."},{"startTime":322.416,"endTime":326.416,"body":"We have to worry about,"},{"startTime":322.416,"endTime":326.416,"body":"weight distribution in a different way."},{"startTime":326.5,"endTime":328.875,"body":"It's a complete re-engineer"},{"startTime":326.5,"endTime":328.875,"body":"of the vehicle."},{"startTime":328.875,"endTime":331.875,"body":"So from the test side."},{"startTime":332.666,"endTime":334.583,"body":"When people are troubleshooting problems,"},{"startTime":332.666,"endTime":334.583,"body":"a lot of times"},{"startTime":334.583,"endTime":336.416,"body":"they'll look in their little,"},{"startTime":334.583,"endTime":336.416,"body":"you know, isolated"},{"startTime":336.416,"endTime":340.166,"body":"world of sound and vibration"},{"startTime":336.416,"endTime":340.166,"body":"or their isolated world of powertrain"},{"startTime":341.625,"endTime":344.625,"body":"and coming together and"},{"startTime":341.625,"endTime":344.625,"body":"starting to look at things as a system."},{"startTime":344.625,"endTime":348.083,"body":"How does that battery,"},{"startTime":344.625,"endTime":348.083,"body":"how does that inverter affect the acoustic"},{"startTime":348.083,"endTime":352.583,"body":"noise effect, the durability pattern,"},{"startTime":348.083,"endTime":352.583,"body":"if you know,"},{"startTime":352.583,"endTime":355.833,"body":"how does the the weight distribution"},{"startTime":352.583,"endTime":355.833,"body":"of the vehicle affect vehicle control?"},{"startTime":357.583,"endTime":359.791,"body":"you know, these are things that"},{"startTime":359.791,"endTime":362.791,"body":"we've all been so isolated"},{"startTime":359.791,"endTime":362.791,"body":"in our little silos"},{"startTime":362.791,"endTime":365.791,"body":"for so long that, from the testing side,"},{"startTime":366.458,"endTime":369.416,"body":"I would love to see"},{"startTime":366.458,"endTime":369.416,"body":"some departments come together and,"},{"startTime":369.416,"endTime":373.458,"body":"and really start putting effort"},{"startTime":369.416,"endTime":373.458,"body":"into having test stands"},{"startTime":373.458,"endTime":376.458,"body":"that are more inclusive"},{"startTime":373.458,"endTime":376.458,"body":"to looking at everything at once."},{"startTime":377.25,"endTime":380.25,"body":"And I think that would actually lead"},{"startTime":377.25,"endTime":380.25,"body":"to a lot of cleverness"},{"startTime":381.625,"endTime":384.208,"body":"you know, when we test"},{"startTime":381.625,"endTime":384.208,"body":"these electric motors, for example,"},{"startTime":384.208,"endTime":386.125,"body":"you need to test"},{"startTime":384.208,"endTime":386.125,"body":"at a variety of temperatures"},{"startTime":386.125,"endTime":389.125,"body":"because they behave differently at cold"},{"startTime":386.125,"endTime":389.125,"body":"or hot,"},{"startTime":389.333,"endTime":391.333,"body":"you know, tests at different battery"},{"startTime":389.333,"endTime":391.333,"body":"voltages."},{"startTime":391.333,"endTime":394.833,"body":"Powertrain behaves differently"},{"startTime":391.333,"endTime":394.833,"body":"at low battery versus high battery."},{"startTime":396.958,"endTime":398.458,"body":"Well,"},{"startTime":396.958,"endTime":398.458,"body":"we really care about this drive cycle."},{"startTime":398.458,"endTime":400.166,"body":"Not not fixed efficiency points."},{"startTime":400.166,"endTime":404.041,"body":"So there is a world where"},{"startTime":400.166,"endTime":404.041,"body":"if we were measuring vibration,"},{"startTime":404.041,"endTime":407.875,"body":"acoustics, looking at durability"},{"startTime":404.041,"endTime":407.875,"body":"signatures, temperatures"},{"startTime":408.083,"endTime":411.625,"body":"and running just a ton of drive cycles,"},{"startTime":408.083,"endTime":411.625,"body":"we could eke out"},{"startTime":411.625,"endTime":414.625,"body":"so much more information."},{"startTime":415.041,"endTime":416.666,"body":"so a lot of words to say, really thinking"},{"startTime":416.666,"endTime":419.666,"body":"at a system level and trying to,"},{"startTime":420.458,"endTime":422.333,"body":"you know, be more efficient"},{"startTime":420.458,"endTime":422.333,"body":"with how we test, look"},{"startTime":422.333,"endTime":425.333,"body":"at more things at once."},{"startTime":426.708,"endTime":428.125,"body":"and my third"},{"startTime":428.125,"endTime":430.833,"body":"I think there's a there's a third point,"},{"startTime":430.833,"endTime":435.041,"body":"there's starting to think about,"},{"startTime":430.833,"endTime":435.041,"body":"you know, the from testing standpoint."},{"startTime":435.333,"endTime":439.375,"body":"And this leads into the,"},{"startTime":435.333,"endTime":439.375,"body":"you're thinking of a system"},{"startTime":439.375,"endTime":443.333,"body":"model is starting to plan for how do smart"},{"startTime":443.333,"endTime":446.333,"body":"and connected things affect test?"},{"startTime":447.583,"endTime":451.5,"body":"you know, smart and connected, we can use"},{"startTime":447.583,"endTime":451.5,"body":"a lot of cleverness to push efficiency."},{"startTime":452.708,"endTime":456.0,"body":"But from the testing standpoint,"},{"startTime":452.708,"endTime":456.0,"body":"you know, testing more things,"},{"startTime":456.0,"endTime":459.0,"body":"taking more data, understanding"},{"startTime":456.0,"endTime":459.0,"body":"more points,"},{"startTime":459.958,"endTime":462.416,"body":"you know, having that more system level"},{"startTime":459.958,"endTime":462.416,"body":"thinking"},{"startTime":462.416,"endTime":465.458,"body":"once these real brilliant people"},{"startTime":462.416,"endTime":465.458,"body":"start coming up with these algorithms,"},{"startTime":466.791,"endTime":469.333,"body":"it makes it so much easier"},{"startTime":466.791,"endTime":469.333,"body":"to take the historic data"},{"startTime":469.333,"endTime":470.541,"body":"we have and trying to figure out"},{"startTime":470.541,"endTime":474.666,"body":"and play games and match to the"},{"startTime":470.541,"endTime":474.666,"body":"the on road data from the laboratory."},{"startTime":474.708,"endTime":478.708,"body":"So, yeah, reskilling,"},{"startTime":474.708,"endTime":478.708,"body":"looking at the system"},{"startTime":478.708,"endTime":481.458,"body":"and and thinking through"},{"startTime":478.708,"endTime":481.458,"body":"how can we help the future."},{"startTime":481.458,"endTime":485.875,"body":"Because test is so reactive that"},{"startTime":481.458,"endTime":485.875,"body":"being more proactive and thinking about"},{"startTime":485.875,"endTime":489.875,"body":"what the future holds will will help us"},{"startTime":485.875,"endTime":489.875,"body":"because we're moving quickly there."},{"startTime":491.083,"endTime":495.333,"body":"I mean, again, I think in your last point,"},{"startTime":491.083,"endTime":495.333,"body":"this is at least the way I understand"},{"startTime":495.333,"endTime":500.0,"body":"you here is the ability to take this data"},{"startTime":495.333,"endTime":500.0,"body":"that we have, which is rich,"},{"startTime":500.25,"endTime":502.708,"body":"so that we can always be richer,"},{"startTime":500.25,"endTime":502.708,"body":"but is rich"},{"startTime":502.708,"endTime":507.0,"body":"maybe used when everybody right now"},{"startTime":502.708,"endTime":507.0,"body":"is jumping into and using AI to"},{"startTime":507.0,"endTime":511.375,"body":"then come to the correlation"},{"startTime":507.0,"endTime":511.375,"body":"to the real world even closer,"},{"startTime":511.375,"endTime":515.666,"body":"which then allows us"},{"startTime":511.375,"endTime":515.666,"body":"to update our simulation tools to then"},{"startTime":515.666,"endTime":520.541,"body":"constantly start"},{"startTime":515.666,"endTime":520.541,"body":"the cycle of reinventing or improving."},{"startTime":520.541,"endTime":524.625,"body":"Maybe if that's,"},{"startTime":520.541,"endTime":524.625,"body":"or reimproving the simulation tool"},{"startTime":524.625,"endTime":529.458,"body":"to get even closer to,"},{"startTime":524.625,"endTime":529.458,"body":"what we're testing in, in, in physics."},{"startTime":529.458,"endTime":531.541,"body":"Right. So you're shaking your hand."},{"startTime":531.541,"endTime":532.958,"body":"So with that point,"},{"startTime":532.958,"endTime":536.291,"body":"we're dealing with a lot of OEMs"},{"startTime":532.958,"endTime":536.291,"body":"and suppliers as well, obviously. And"},{"startTime":537.25,"endTime":538.416,"body":"you testing just like"},{"startTime":538.416,"endTime":542.625,"body":"you, but also heavily on the on"},{"startTime":538.416,"endTime":542.625,"body":"the technology development engineering"},{"startTime":542.625,"endTime":545.875,"body":"side and productionization side,"},{"startTime":542.625,"endTime":545.875,"body":"so to speak."},{"startTime":546.416,"endTime":550.375,"body":"And a lot of people,"},{"startTime":546.416,"endTime":550.375,"body":"a lot of companies are working more"},{"startTime":550.375,"endTime":554.5,"body":"and more at the possibility"},{"startTime":550.375,"endTime":554.5,"body":"to get rid of any physical type"},{"startTime":554.5,"endTime":557.5,"body":"testing and go digital."},{"startTime":557.791,"endTime":560.333,"body":"Digital twins simulated"},{"startTime":557.791,"endTime":560.333,"body":"whatever you want to call it,"},{"startTime":560.333,"endTime":563.333,"body":"called digital 100%."},{"startTime":563.75,"endTime":564.958,"body":"You guys are in the business."},{"startTime":564.958,"endTime":565.791,"body":"You are in the business."},{"startTime":565.791,"endTime":568.791,"body":"You do an X in school of testing."},{"startTime":569.041,"endTime":569.958,"body":"What's real here?"},{"startTime":569.958,"endTime":573.0,"body":"We had a path podcast several one"},{"startTime":573.0,"endTime":576.0,"body":"other episodes ago"},{"startTime":573.0,"endTime":576.0,"body":"that talked about this as well."},{"startTime":576.125,"endTime":579.583,"body":"And it's a to me, a very intriguing area"},{"startTime":576.125,"endTime":579.583,"body":"because you, you hear"},{"startTime":579.583,"endTime":583.125,"body":"some that say we'll never happen,"},{"startTime":579.583,"endTime":583.125,"body":"we may get up to 50%,"},{"startTime":583.125,"endTime":586.583,"body":"but the other 50%,"},{"startTime":583.125,"endTime":586.583,"body":"we still got to do physical testing."},{"startTime":587.083,"endTime":590.416,"body":"And then you really have the other camp"},{"startTime":587.083,"endTime":590.416,"body":"there, like, it's possible"},{"startTime":590.416,"endTime":593.125,"body":"we're going to go to 100% and we're"},{"startTime":590.416,"endTime":593.125,"body":"going to do this in the next two years."},{"startTime":593.125,"endTime":593.541,"body":"Right."},{"startTime":593.541,"endTime":595.583,"body":"So interested in"},{"startTime":595.583,"endTime":599.208,"body":"from your experience and more"},{"startTime":595.583,"endTime":599.208,"body":"you guys are working in what do you see."},{"startTime":599.208,"endTime":601.5,"body":"Right. Again, we reimagine mobility."},{"startTime":601.5,"endTime":604.166,"body":"So what do you see in the next 5"},{"startTime":601.5,"endTime":604.166,"body":"or 10 years. Right."},{"startTime":604.166,"endTime":605.75,"body":"I love this question."},{"startTime":605.75,"endTime":610.25,"body":"because honestly, I want the simulation"},{"startTime":605.75,"endTime":610.25,"body":"guys to be right, I do."},{"startTime":610.25,"endTime":611.791,"body":"I hope our tools get that good."},{"startTime":611.791,"endTime":613.791,"body":"I don't want a job, but"},{"startTime":614.791,"endTime":616.375,"body":"but the"},{"startTime":616.375,"endTime":619.416,"body":"harsh, harsh reality of it, is that,"},{"startTime":616.375,"endTime":619.416,"body":"you know,"},{"startTime":620.125,"endTime":623.666,"body":"one of my first points we only test"},{"startTime":620.125,"endTime":623.666,"body":"in some really specific areas."},{"startTime":623.708,"endTime":625.833,"body":"You know, modeling is so good."},{"startTime":625.833,"endTime":628.833,"body":"Simulations are so good."},{"startTime":629.0,"endTime":632.0,"body":"But when things aren't working,"},{"startTime":629.0,"endTime":632.0,"body":"you need test."},{"startTime":632.0,"endTime":635.0,"body":"When when you want to eke out"},{"startTime":632.0,"endTime":635.0,"body":"that really last"},{"startTime":635.375,"endTime":639.083,"body":"little bit of efficiency,"},{"startTime":635.375,"endTime":639.083,"body":"you need to go to test."},{"startTime":639.083,"endTime":642.083,"body":"Because the model fidelity"},{"startTime":639.083,"endTime":642.083,"body":"is only so good."},{"startTime":642.25,"endTime":645.25,"body":"and when you're,"},{"startTime":645.375,"endTime":648.375,"body":"so already covered,"},{"startTime":645.375,"endTime":648.375,"body":"troubleshooting a covered, optimization,"},{"startTime":649.083,"endTime":651.708,"body":"just getting things"},{"startTime":651.708,"endTime":655.041,"body":"working, working in that really novel,"},{"startTime":651.708,"endTime":655.041,"body":"like new space"},{"startTime":655.041,"endTime":658.5,"body":"where we don't have modeling tools,"},{"startTime":655.041,"endTime":658.5,"body":"you know, as we push innovation."},{"startTime":661.041,"endTime":662.666,"body":"it's impossible"},{"startTime":662.666,"endTime":666.333,"body":"to model the cutting edge"},{"startTime":662.666,"endTime":666.333,"body":"because we just haven't built up the math."},{"startTime":666.333,"endTime":667.708,"body":"We haven't built up the knowledge base."},{"startTime":667.708,"endTime":670.708,"body":"We haven't done the testing"},{"startTime":667.708,"endTime":670.708,"body":"to make the models."},{"startTime":671.125,"endTime":673.208,"body":"so I see that."},{"startTime":673.208,"endTime":674.125,"body":"Is that."},{"startTime":674.125,"endTime":677.833,"body":"Sorry to interrupt, but is it that"},{"startTime":674.125,"endTime":677.833,"body":"or is it then, a matter of time"},{"startTime":677.833,"endTime":681.041,"body":"until we get to that level, I think."},{"startTime":681.666,"endTime":682.5,"body":"Yeah."},{"startTime":682.5,"endTime":684.833,"body":"But people need to stop innovating"},{"startTime":682.5,"endTime":684.833,"body":"for that to happen."},{"startTime":685.958,"endTime":687.708,"body":"get that just to go."},{"startTime":687.708,"endTime":688.125,"body":"Yeah."},{"startTime":688.125,"endTime":690.791,"body":"If you look at inverter switching,"},{"startTime":688.125,"endTime":690.791,"body":"you know, we're pushing these silicon"},{"startTime":690.791,"endTime":694.375,"body":"carbide, gallium nitride switches up"},{"startTime":690.791,"endTime":694.375,"body":"to these really high frequencies."},{"startTime":695.25,"endTime":698.25,"body":"And we see a lot of the phenomena"},{"startTime":695.25,"endTime":698.25,"body":"we saw with microwave technology"},{"startTime":698.25,"endTime":701.375,"body":"30 years ago where everybody said,"},{"startTime":698.25,"endTime":701.375,"body":"oh, modeling is going to ruin it all."},{"startTime":701.375,"endTime":704.583,"body":"And then we push the frequencies"},{"startTime":701.375,"endTime":704.583,"body":"up and things got weird"},{"startTime":706.0,"endTime":709.833,"body":"as things go faster,"},{"startTime":706.0,"endTime":709.833,"body":"as they get smaller material science."},{"startTime":709.833,"endTime":713.458,"body":"I mean, I think one of the big issues"},{"startTime":709.833,"endTime":713.458,"body":"that automotive companies"},{"startTime":713.458,"endTime":716.708,"body":"are having right now is that the quality"},{"startTime":713.458,"endTime":716.708,"body":"of steel or quality of magnets"},{"startTime":718.208,"endTime":720.875,"body":"living in that unknown, living in that,"},{"startTime":720.875,"endTime":723.375,"body":"you know, the area of modeling,"},{"startTime":720.875,"endTime":723.375,"body":"we have to say, my material property"},{"startTime":723.375,"endTime":727.5,"body":"is this well, it's probably non-uniform"},{"startTime":723.375,"endTime":727.5,"body":"and and depending"},{"startTime":727.5,"endTime":731.416,"body":"on where supply is coming from"},{"startTime":727.5,"endTime":731.416,"body":"or new suppliers, quality changes,"},{"startTime":732.75,"endTime":734.25,"body":"that's an area for test."},{"startTime":734.25,"endTime":737.25,"body":"And then the other one,"},{"startTime":734.25,"endTime":737.25,"body":"we look at the aerospace world."},{"startTime":738.0,"endTime":740.875,"body":"Nobody's going to let you put"},{"startTime":738.0,"endTime":740.875,"body":"a plane in the world without validating."},{"startTime":740.875,"endTime":743.166,"body":"And and frankly,"},{"startTime":740.875,"endTime":743.166,"body":"I won't be getting in one."},{"startTime":743.166,"endTime":744.333,"body":"You know, if the car go"},{"startTime":744.333,"endTime":747.625,"body":"if you do a car with simulation in the car"},{"startTime":744.333,"endTime":747.625,"body":"dies on the road, whatever."},{"startTime":748.541,"endTime":750.708,"body":"I mean, there's a whole battery safety"},{"startTime":748.541,"endTime":750.708,"body":"thing that I don't think"},{"startTime":750.708,"endTime":752.541,"body":"we should simulate that."},{"startTime":750.708,"endTime":752.541,"body":"That's the safety aspect."},{"startTime":752.541,"endTime":754.791,"body":"But I get what you're saying. Yeah, yeah,"},{"startTime":752.541,"endTime":754.791,"body":"yeah."},{"startTime":754.791,"endTime":756.625,"body":"Yeah. So it's. Just."},{"startTime":756.625,"endTime":758.958,"body":"I would love to see a day"},{"startTime":756.625,"endTime":758.958,"body":"where we don't need to exist."},{"startTime":758.958,"endTime":762.083,"body":"but I think it'll be a lot"},{"startTime":758.958,"endTime":762.083,"body":"less fun of a world and a lot less safe."},{"startTime":762.375,"endTime":766.166,"body":"And. And I'd be afraid"},{"startTime":762.375,"endTime":766.166,"body":"that people would stop being creative."},{"startTime":766.916,"endTime":771.416,"body":"so we're I always swear the I."},{"startTime":771.416,"endTime":774.416,"body":"I have nothing"},{"startTime":771.416,"endTime":774.416,"body":"but mean words for the modeling people"},{"startTime":774.833,"endTime":776.833,"body":"because they only test"},{"startTime":774.833,"endTime":776.833,"body":"with. They can't be modeled."},{"startTime":779.875,"endTime":781.5,"body":"yeah, but that's the point."},{"startTime":781.5,"endTime":782.333,"body":"Yeah."},{"startTime":782.333,"endTime":785.875,"body":"So then, so when when you didn't"},{"startTime":782.333,"endTime":785.875,"body":"look at your customers again,"},{"startTime":785.875,"endTime":788.875,"body":"you're a global organization of"},{"startTime":789.083,"endTime":791.166,"body":"which ones are"},{"startTime":791.166,"endTime":793.583,"body":"are pushing some of the things"},{"startTime":791.166,"endTime":793.583,"body":"we've already talked about."},{"startTime":793.583,"endTime":793.791,"body":"Right."},{"startTime":793.791,"endTime":795.541,"body":"The reskilling of people,"},{"startTime":795.541,"endTime":800.083,"body":"the more system level testing,"},{"startTime":795.541,"endTime":800.083,"body":"the more integration of data usage,"},{"startTime":800.125,"endTime":803.666,"body":"the data, the really improves testing,"},{"startTime":800.125,"endTime":803.666,"body":"not just to accumulate"},{"startTime":804.0,"endTime":807.0,"body":"or make your data lake"},{"startTime":804.0,"endTime":807.0,"body":"even even bigger or deeper,"},{"startTime":808.041,"endTime":811.5,"body":"who are pushing the boundaries,"},{"startTime":808.041,"endTime":811.5,"body":"but also doing it the right way."},{"startTime":812.291,"endTime":813.541,"body":"Can you give us an idea?"},{"startTime":813.541,"endTime":816.791,"body":"Here is is you see China doing this more?"},{"startTime":816.791,"endTime":821.666,"body":"Do you see the US being more"},{"startTime":816.791,"endTime":821.666,"body":"deleted that East Europe or is it,"},{"startTime":821.958,"endTime":827.5,"body":"let's say outside of a outside of China,"},{"startTime":821.958,"endTime":827.5,"body":"rest of Asia, Japan, South Korea,"},{"startTime":827.708,"endTime":831.333,"body":"some of the I would say the hotbeds"},{"startTime":827.708,"endTime":831.333,"body":"of automotive innovation."},{"startTime":832.083,"endTime":836.291,"body":"Can you give us an idea here who was maybe"},{"startTime":832.083,"endTime":836.291,"body":"the lead as it relates to these,"},{"startTime":837.416,"endTime":839.541,"body":"let's call"},{"startTime":837.416,"endTime":839.541,"body":"it maybe I'll call it all this system,"},{"startTime":839.541,"endTime":842.5,"body":"this complete holistic perspective"},{"startTime":842.5,"endTime":845.5,"body":"of how to test who is leading this"},{"startTime":842.5,"endTime":845.5,"body":"from what you are seeing."},{"startTime":845.75,"endTime":849.958,"body":"I, I wish I had a really like concrete"},{"startTime":845.75,"endTime":849.958,"body":"answer for you, and I'm fortunate"},{"startTime":849.958,"endTime":852.958,"body":"enough I get to spend a lot of time"},{"startTime":849.958,"endTime":852.958,"body":"in all of those markets."},{"startTime":852.958,"endTime":857.666,"body":"you know, specifically right now, Asia"},{"startTime":852.958,"endTime":857.666,"body":"and, you know, the Chinese companies,"},{"startTime":857.666,"endTime":860.708,"body":"they're they're innovating so quickly"},{"startTime":857.666,"endTime":860.708,"body":"and they're doing so much."},{"startTime":861.5,"endTime":863.791,"body":"And, you know, for them,"},{"startTime":863.791,"endTime":867.333,"body":"I see it really"},{"startTime":863.791,"endTime":867.333,"body":"is a focus on getting a vehicle."},{"startTime":867.333,"endTime":871.875,"body":"People want, you know, between"},{"startTime":867.333,"endTime":871.875,"body":"the outsourcing and powertrains, you know,"},{"startTime":872.583,"endTime":875.333,"body":"so in China I think it's more about"},{"startTime":872.583,"endTime":875.333,"body":"just getting this vehicle people want."},{"startTime":875.333,"endTime":878.666,"body":"So I think they're kind of leading"},{"startTime":875.333,"endTime":878.666,"body":"in the connected and the connected space."},{"startTime":879.875,"endTime":881.166,"body":"You know,"},{"startTime":879.875,"endTime":881.166,"body":"I don't know if they've made that"},{"startTime":881.166,"endTime":884.375,"body":"that gap to like starting to think, okay,"},{"startTime":881.166,"endTime":884.375,"body":"we have autonomous now."},{"startTime":884.375,"endTime":888.208,"body":"How do we connect it to, you know, the"},{"startTime":884.375,"endTime":888.208,"body":"the Google Leaf."},{"startTime":888.416,"endTime":890.875,"body":"You know the more efficient paths"},{"startTime":888.416,"endTime":890.875,"body":"and things like that."},{"startTime":890.875,"endTime":893.875,"body":"And feathering brakes,"},{"startTime":890.875,"endTime":893.875,"body":"I don't know if they've made that jump."},{"startTime":894.25,"endTime":895.416,"body":"I look at the U.S."},{"startTime":895.416,"endTime":899.083,"body":"and, you know, I see I think people"},{"startTime":895.416,"endTime":899.083,"body":"are really starting to think"},{"startTime":899.291,"endTime":901.416,"body":"about how to make those connections."},{"startTime":901.416,"endTime":904.208,"body":"You know, I know Southwest Research"},{"startTime":901.416,"endTime":904.208,"body":"Institute, public"},{"startTime":904.208,"endTime":905.791,"body":"private public partnership."},{"startTime":905.791,"endTime":907.125,"body":"They've got some really cool work"},{"startTime":907.125,"endTime":910.125,"body":"going on in that kind of connected"},{"startTime":907.125,"endTime":910.125,"body":"big data space."},{"startTime":911.25,"endTime":911.75,"body":"in Europe."},{"startTime":911.75,"endTime":913.5,"body":"I know they're thinking about it,"},{"startTime":913.5,"endTime":916.5,"body":"but they almost seem"},{"startTime":913.5,"endTime":916.5,"body":"to get really tied up in the optimization."},{"startTime":916.666,"endTime":919.833,"body":"which is great"},{"startTime":916.666,"endTime":919.833,"body":"because once you've done that optimization"},{"startTime":919.833,"endTime":921.625,"body":"homework,"},{"startTime":919.833,"endTime":921.625,"body":"you're ready for that next piece."},{"startTime":921.625,"endTime":925.0,"body":"So I see it"},{"startTime":921.625,"endTime":925.0,"body":"happening in little bits everywhere."},{"startTime":927.041,"endTime":929.666,"body":"But I haven't seen somebody who's really,"},{"startTime":927.041,"endTime":929.666,"body":"I think, you know,"},{"startTime":929.666,"endTime":933.708,"body":"running ahead and paving that way"},{"startTime":929.666,"endTime":933.708,"body":"because that to me at least,"},{"startTime":933.708,"endTime":938.125,"body":"it seems like there's a lot of people"},{"startTime":933.708,"endTime":938.125,"body":"just trying to get product to market."},{"startTime":938.833,"endTime":942.916,"body":"Product people want product that's"},{"startTime":938.833,"endTime":942.916,"body":"that's affordable enough, which is great."},{"startTime":942.958,"endTime":945.958,"body":"It's a different part"},{"startTime":942.958,"endTime":945.958,"body":"of the development cycle."},{"startTime":946.375,"endTime":948.916,"body":"But there are glimmers of hope"},{"startTime":946.375,"endTime":948.916,"body":"in the national labs."},{"startTime":948.916,"endTime":951.708,"body":"There's glimmers of hope"},{"startTime":948.916,"endTime":951.708,"body":"in, in some research institutes."},{"startTime":951.708,"endTime":954.708,"body":"And that's where I'm seeing more of this"},{"startTime":951.708,"endTime":954.708,"body":"right now."},{"startTime":955.041,"endTime":957.708,"body":"I wish I had a better answer for you."},{"startTime":957.708,"endTime":961.0,"body":"You know, I see these little pockets,"},{"startTime":957.708,"endTime":961.0,"body":"this little pockets here and there, but."},{"startTime":961.166,"endTime":965.0,"body":"But not a big, tied together space where"},{"startTime":965.333,"endTime":969.541,"body":"I do see it"},{"startTime":965.333,"endTime":969.541,"body":"a little more is in the, the eVTOL."},{"startTime":972.041,"endTime":974.0,"body":"And I think that's just out of necessity,"},{"startTime":974.0,"endTime":977.0,"body":"looking at things as a collective,"},{"startTime":977.75,"endTime":981.208,"body":"you know, kind of aerospace,"},{"startTime":977.75,"endTime":981.208,"body":"needing to understand the whole system."},{"startTime":981.833,"endTime":985.916,"body":"I do see it a little more on the eVTOL,"},{"startTime":981.833,"endTime":985.916,"body":"starting to look at how we think more"},{"startTime":985.916,"endTime":988.916,"body":"intelligently and that problem simpler"},{"startTime":985.916,"endTime":988.916,"body":"because you're in the sky."},{"startTime":990.5,"endTime":990.958,"body":"Traffic."},{"startTime":990.958,"endTime":993.0,"body":"And you, you you see it there."},{"startTime":993.0,"endTime":996.75,"body":"Maybe because I mean automotive"},{"startTime":993.0,"endTime":996.75,"body":"or on the ground."},{"startTime":996.75,"endTime":999.166,"body":"Ground vehicles are"},{"startTime":999.166,"endTime":1002.75,"body":"different countries, different regions"},{"startTime":999.166,"endTime":1002.75,"body":"have different regulations and mandates."},{"startTime":1002.75,"endTime":1006.791,"body":"But clearly every region"},{"startTime":1002.75,"endTime":1006.791,"body":"has even more stringent requirements"},{"startTime":1006.791,"endTime":1009.291,"body":"for anything that's flying. Right."},{"startTime":1009.291,"endTime":1010.083,"body":"You see that."},{"startTime":1010.083,"endTime":1012.708,"body":"Is that the reason why any tolls are doing"},{"startTime":1010.083,"endTime":1012.708,"body":"that?"},{"startTime":1012.708,"endTime":1015.75,"body":"Is that the reason that eVTOLs"},{"startTime":1012.708,"endTime":1015.75,"body":"in many cases,"},{"startTime":1015.75,"endTime":1018.75,"body":"those startups come from people"},{"startTime":1015.75,"endTime":1018.75,"body":"that are sort of coming from the"},{"startTime":1019.25,"endTime":1023.583,"body":"maybe data"},{"startTime":1019.25,"endTime":1023.583,"body":"or connected or nontraditional automotive"},{"startTime":1023.583,"endTime":1027.583,"body":"or even aerospace field,"},{"startTime":1023.583,"endTime":1027.583,"body":"and they they sort of bring that mindset."},{"startTime":1027.625,"endTime":1030.791,"body":"Or what do you see"},{"startTime":1027.625,"endTime":1030.791,"body":"as, as, as you make that common?"},{"startTime":1031.25,"endTime":1031.958,"body":"I would agree with you."},{"startTime":1031.958,"endTime":1034.958,"body":"I think some of those trends as well,"},{"startTime":1031.958,"endTime":1034.958,"body":"they're right."},{"startTime":1035.25,"endTime":1037.083,"body":"I see a couple of reasons for it."},{"startTime":1037.083,"endTime":1040.583,"body":"And one of them, I think, is really that"},{"startTime":1037.083,"endTime":1040.583,"body":"they don't have the confines"},{"startTime":1040.583,"endTime":1042.708,"body":"of like the existing road structure,"},{"startTime":1042.708,"endTime":1044.541,"body":"but they're starting"},{"startTime":1042.708,"endTime":1044.541,"body":"from more of a blank slate."},{"startTime":1044.541,"endTime":1047.208,"body":"So the problem is less overwhelming."},{"startTime":1047.208,"endTime":1048.541,"body":"You know, thinking about being connected"},{"startTime":1048.541,"endTime":1052.666,"body":"with with a helipad that has, you know,"},{"startTime":1048.541,"endTime":1052.666,"body":"right now, no flights a day."},{"startTime":1052.666,"endTime":1055.916,"body":"But in the near future, maybe ten flights"},{"startTime":1052.666,"endTime":1055.916,"body":"a day is a lot more simple"},{"startTime":1055.916,"endTime":1058.916,"body":"than a stoplight"},{"startTime":1055.916,"endTime":1058.916,"body":"that has, you know, 20,000 cars a day."},{"startTime":1059.583,"endTime":1063.583,"body":"the unknown of the certification"},{"startTime":1059.583,"endTime":1063.583,"body":"path also,"},{"startTime":1064.458,"endTime":1066.958,"body":"you know, it seems like people"},{"startTime":1064.458,"endTime":1066.958,"body":"just want to take as much data"},{"startTime":1066.958,"endTime":1069.958,"body":"as possible, do as much modeling,"},{"startTime":1066.958,"endTime":1069.958,"body":"do as much simulation,"},{"startTime":1070.5,"endTime":1074.166,"body":"because the FAA and EASA haven't"},{"startTime":1070.5,"endTime":1074.166,"body":"necessarily made things clear."},{"startTime":1076.208,"endTime":1079.125,"body":"and yeah, it's just like the bigger"},{"startTime":1079.125,"endTime":1082.125,"body":"there's not the pressure"},{"startTime":1079.125,"endTime":1082.125,"body":"of high volume production right now,"},{"startTime":1082.875,"endTime":1086.541,"body":"there's there's the pressure of getting"},{"startTime":1082.875,"endTime":1086.541,"body":"something that works and is safe."},{"startTime":1087.708,"endTime":1090.0,"body":"And I think that, yeah, I'm gonna"},{"startTime":1087.708,"endTime":1090.0,"body":"I'm going to go with that."},{"startTime":1090.0,"endTime":1093.166,"body":"I'm going to go with, you know,"},{"startTime":1090.0,"endTime":1093.166,"body":"I think the simplicity compared"},{"startTime":1093.166,"endTime":1096.375,"body":"to the existing automotive infrastructure."},{"startTime":1097.333,"endTime":1098.958,"body":"Yeah, I think that's good."},{"startTime":1098.958,"endTime":1100.291,"body":"Let's let's shift."},{"startTime":1100.291,"endTime":1103.25,"body":"Yeah. Discussion a little bit here."},{"startTime":1103.25,"endTime":1106.416,"body":"What do you see"},{"startTime":1103.25,"endTime":1106.416,"body":"happening in in the mobility space."},{"startTime":1106.416,"endTime":1107.75,"body":"You know, specifically around"},{"startTime":1107.75,"endTime":1110.75,"body":"what what you are doing with"},{"startTime":1107.75,"endTime":1110.75,"body":"what the company is doing."},{"startTime":1111.291,"endTime":1113.958,"body":"What do you see"},{"startTime":1111.291,"endTime":1113.958,"body":"happening over the next five years?"},{"startTime":1113.958,"endTime":1118.583,"body":"What's what do you see happening"},{"startTime":1113.958,"endTime":1118.583,"body":"and what's the most exciting part of that?"},{"startTime":1118.583,"endTime":1119.333,"body":"What's happening?"},{"startTime":1119.333,"endTime":1121.875,"body":"And you talked about the,"},{"startTime":1119.333,"endTime":1121.875,"body":"you know, you talked about"},{"startTime":1121.875,"endTime":1124.75,"body":"the testing, you talked about the sensors"},{"startTime":1121.875,"endTime":1124.75,"body":"and all the different things"},{"startTime":1124.75,"endTime":1125.708,"body":"you guys can already do."},{"startTime":1125.708,"endTime":1129.416,"body":"But what do you see"},{"startTime":1125.708,"endTime":1129.416,"body":"in the industry that you are in that's"},{"startTime":1129.416,"endTime":1132.541,"body":"going to change over the next five years"},{"startTime":1129.416,"endTime":1132.541,"body":"that you're super excited about?"},{"startTime":1133.25,"endTime":1133.875,"body":"All right."},{"startTime":1133.875,"endTime":1136.75,"body":"So the thing I'm most excited about"},{"startTime":1133.875,"endTime":1136.75,"body":"is actually like"},{"startTime":1136.75,"endTime":1139.708,"body":"it's it's exciting because it's like"},{"startTime":1136.75,"endTime":1139.708,"body":"a really difficult problem."},{"startTime":1139.708,"endTime":1141.0,"body":"And it's it's production."},{"startTime":1141.0,"endTime":1144.041,"body":"How you know I think there's can be"},{"startTime":1141.0,"endTime":1144.041,"body":"so many people going to production"},{"startTime":1144.041,"endTime":1148.333,"body":"with these really,"},{"startTime":1144.041,"endTime":1148.333,"body":"really cool new novel products"},{"startTime":1149.708,"endTime":1150.291,"body":"and starting to"},{"startTime":1150.291,"endTime":1153.291,"body":"figure out from a test side like,"},{"startTime":1153.416,"endTime":1156.708,"body":"you know, these, these really high"},{"startTime":1153.416,"endTime":1156.708,"body":"end steels for motors, a little change"},{"startTime":1156.708,"endTime":1160.333,"body":"in the tolerance on them"},{"startTime":1156.708,"endTime":1160.333,"body":"can make a big difference in how they act,"},{"startTime":1160.5,"endTime":1164.125,"body":"seem to be said with the magnets"},{"startTime":1160.5,"endTime":1164.125,"body":"or as we remove magnetic material."},{"startTime":1165.125,"endTime":1168.083,"body":"So from from my perspective with test,"},{"startTime":1168.083,"endTime":1170.5,"body":"people are going to have to do"},{"startTime":1168.083,"endTime":1170.5,"body":"a lot of tests"},{"startTime":1170.5,"endTime":1173.083,"body":"to understand how to tune the motor"},{"startTime":1173.083,"endTime":1176.083,"body":"controller to handle these tolerances."},{"startTime":1176.291,"endTime":1178.125,"body":"How do we raise that durable?"},{"startTime":1178.125,"endTime":1181.125,"body":"How do we raise that, reliability"},{"startTime":1181.666,"endTime":1185.333,"body":"given kind of the the woes of production?"},{"startTime":1186.958,"endTime":1190.583,"body":"So I see a really cool space"},{"startTime":1186.958,"endTime":1190.583,"body":"where we're trying to figure out"},{"startTime":1190.583,"endTime":1193.833,"body":"how to make these things at mass"},{"startTime":1190.583,"endTime":1193.833,"body":"and make them really high quality."},{"startTime":1194.958,"endTime":1197.375,"body":"And I think some really cool innovation"},{"startTime":1194.958,"endTime":1197.375,"body":"comes out of that."},{"startTime":1197.375,"endTime":1200.375,"body":"that and, and,"},{"startTime":1201.041,"endTime":1205.833,"body":"the push towards, you know,"},{"startTime":1201.041,"endTime":1205.833,"body":"these really, really high efficiency"},{"startTime":1205.833,"endTime":1209.0,"body":"motors, I mean, these things are getting"},{"startTime":1205.833,"endTime":1209.0,"body":"so small, so power dense."},{"startTime":1211.041,"endTime":1212.125,"body":"Testing them becomes"},{"startTime":1212.125,"endTime":1215.75,"body":"extremely difficult, actually, because"},{"startTime":1212.125,"endTime":1215.75,"body":"there's nowhere to get measurements."},{"startTime":1216.291,"endTime":1218.041,"body":"They're so compact."},{"startTime":1218.041,"endTime":1221.0,"body":"The smaller the more complex. Yeah. Yep."},{"startTime":1221.0,"endTime":1224.541,"body":"But, again, out of that falls"},{"startTime":1221.0,"endTime":1224.541,"body":"the thermal, the vibration."},{"startTime":1224.541,"endTime":1227.125,"body":"These things are all so tightly wound."},{"startTime":1227.125,"endTime":1231.208,"body":"that again, it comes back to that"},{"startTime":1227.125,"endTime":1231.208,"body":"testing, understanding the motor control,"},{"startTime":1231.583,"endTime":1234.375,"body":"doing cool things with"},{"startTime":1234.375,"endTime":1237.291,"body":"making these small compact packages"},{"startTime":1237.291,"endTime":1240.25,"body":"really, really,"},{"startTime":1237.291,"endTime":1240.25,"body":"really effective in the field."},{"startTime":1240.25,"endTime":1242.041,"body":"Yep, yep."},{"startTime":1242.041,"endTime":1246.833,"body":"So related question"},{"startTime":1242.041,"endTime":1246.833,"body":"what you talked to people that do emote"},{"startTime":1246.875,"endTime":1251.083,"body":"or that you talk to people"},{"startTime":1246.875,"endTime":1251.083,"body":"that do batteries and you talk to people"},{"startTime":1251.083,"endTime":1254.708,"body":"and understand you, but we all of us,"},{"startTime":1251.083,"endTime":1254.708,"body":"and you have conversations"},{"startTime":1254.708,"endTime":1258.166,"body":"with people that work on the BMS"},{"startTime":1254.708,"endTime":1258.166,"body":"and the algorithms in the BMS."},{"startTime":1258.625,"endTime":1260.166,"body":"Talk to people on inverters."},{"startTime":1260.166,"endTime":1263.416,"body":"And I would say the last one,"},{"startTime":1260.166,"endTime":1263.416,"body":"at least in the electrification space."},{"startTime":1263.5,"endTime":1265.125,"body":"We stayed up for a moment."},{"startTime":1265.125,"endTime":1267.375,"body":"And you talked about chargers right?"},{"startTime":1267.375,"endTime":1270.041,"body":"And every single"},{"startTime":1267.375,"endTime":1270.041,"body":"one more or less as a passion."},{"startTime":1270.041,"endTime":1274.333,"body":"And one of those 4 or 5 fields"},{"startTime":1270.041,"endTime":1274.333,"body":"says, for the next five years in"},{"startTime":1274.333,"endTime":1277.208,"body":"my field is going to be"},{"startTime":1274.333,"endTime":1277.208,"body":"the biggest innovation happening"},{"startTime":1277.208,"endTime":1280.375,"body":"and the biggest"},{"startTime":1277.208,"endTime":1280.375,"body":"advancement of technologies."},{"startTime":1281.375,"endTime":1284.333,"body":"Turning this around and"},{"startTime":1281.375,"endTime":1284.333,"body":"giving this to you, this question to you,"},{"startTime":1284.333,"endTime":1285.291,"body":"where do you see this?"},{"startTime":1285.291,"endTime":1289.125,"body":"And specifically, again, from what"},{"startTime":1285.291,"endTime":1289.125,"body":"you guys are getting in, like us,"},{"startTime":1289.125,"endTime":1293.958,"body":"you provide test equipment to enable"},{"startTime":1289.125,"endTime":1293.958,"body":"these companies to test out their"},{"startTime":1294.75,"endTime":1298.666,"body":"sometimes crazy way out their ideas"},{"startTime":1294.75,"endTime":1298.666,"body":"and sometimes very solid"},{"startTime":1298.666,"endTime":1302.333,"body":"and maybe more conservative ideas"},{"startTime":1298.666,"endTime":1302.333,"body":"in this space."},{"startTime":1303.25,"endTime":1306.25,"body":"With the hat on off the test"},{"startTime":1303.25,"endTime":1306.25,"body":"equipment supplier,"},{"startTime":1306.375,"endTime":1309.083,"body":"you see the most innovation"},{"startTime":1306.375,"endTime":1309.083,"body":"happen over the next"},{"startTime":1309.083,"endTime":1312.083,"body":"five years."},{"startTime":1312.166,"endTime":1314.458,"body":"Great, great."},{"startTime":1314.458,"endTime":1315.625,"body":"Great question."},{"startTime":1315.625,"endTime":1319.666,"body":"you know, I think the motors we've done"},{"startTime":1315.625,"endTime":1319.666,"body":"a ton with motors"},{"startTime":1319.666,"endTime":1324.833,"body":"over the last five years and inverters,"},{"startTime":1319.666,"endTime":1324.833,"body":"we're damn near 99% efficiency."},{"startTime":1324.833,"endTime":1326.083,"body":"It doesn't get much better than that."},{"startTime":1326.083,"endTime":1328.666,"body":"So I'm going to kind of chop"},{"startTime":1326.083,"endTime":1328.666,"body":"those two off."},{"startTime":1328.666,"endTime":1331.5,"body":"I unfortunately, I love motors, but"},{"startTime":1328.666,"endTime":1331.5,"body":"I don't think that's for the innovation."},{"startTime":1331.5,"endTime":1334.791,"body":"The next five years is"},{"startTime":1331.5,"endTime":1334.791,"body":"we've got so much cool stuff."},{"startTime":1336.583,"endTime":1339.416,"body":"you know, I look at the batteries"},{"startTime":1336.583,"endTime":1339.416,"body":"and dynos,"},{"startTime":1339.416,"endTime":1341.666,"body":"you know, chargers,"},{"startTime":1339.416,"endTime":1341.666,"body":"they need to upgrade reliability,"},{"startTime":1341.666,"endTime":1343.333,"body":"but they're kind of dependent"},{"startTime":1341.666,"endTime":1343.333,"body":"on the batteries."},{"startTime":1343.333,"endTime":1346.666,"body":"So I would say fuel source"},{"startTime":1343.333,"endTime":1346.666,"body":"more than anything."},{"startTime":1346.958,"endTime":1350.416,"body":"especially the General Motors"},{"startTime":1346.958,"endTime":1350.416,"body":"new announcements for hybrid"},{"startTime":1350.416,"endTime":1354.333,"body":"and everybody making investments"},{"startTime":1350.416,"endTime":1354.333,"body":"in hydrogen and solid state batteries."},{"startTime":1354.333,"endTime":1357.208,"body":"And that seems like the Wild West still."},{"startTime":1357.208,"endTime":1358.625,"body":"So that's really exciting."},{"startTime":1358.625,"endTime":1361.083,"body":"that doesn't quite answer your question."},{"startTime":1361.083,"endTime":1364.541,"body":"I also think there's a lot of, per"},{"startTime":1361.083,"endTime":1364.541,"body":"my previous answers,"},{"startTime":1364.583,"endTime":1368.375,"body":"innovation in the controls"},{"startTime":1364.583,"endTime":1368.375,"body":"and the vehicle control."},{"startTime":1368.625,"endTime":1372.708,"body":"and looking at how do we manage blowers"},{"startTime":1372.708,"endTime":1375.875,"body":"and air conditioners and heated seats,"},{"startTime":1372.708,"endTime":1375.875,"body":"along with the powertrain?"},{"startTime":1376.458,"endTime":1379.0,"body":"so I think it's in the fuel source"},{"startTime":1379.0,"endTime":1382.458,"body":"as well as, in the control of the system."},{"startTime":1383.875,"endTime":1386.875,"body":"And. Yeah,"},{"startTime":1386.916,"endTime":1389.916,"body":"related to that second to last question,"},{"startTime":1390.083,"endTime":1392.791,"body":"everyone, we're talking about"},{"startTime":1390.083,"endTime":1392.791,"body":"AI coming in right?"},{"startTime":1392.791,"endTime":1396.291,"body":"In years ago when it was much more hands"},{"startTime":1392.791,"endTime":1396.291,"body":"on, when it comes to software"},{"startTime":1396.291,"endTime":1399.708,"body":"and controls, the statement"},{"startTime":1396.291,"endTime":1399.708,"body":"we always made was,"},{"startTime":1400.083,"endTime":1403.125,"body":"or if I really makes it"},{"startTime":1400.083,"endTime":1403.125,"body":"into a control module"},{"startTime":1403.708,"endTime":1406.416,"body":"fitting for here, how the heck"},{"startTime":1403.708,"endTime":1406.416,"body":"are we going to test this thing?"},{"startTime":1406.416,"endTime":1409.416,"body":"Because it's I change my test."},{"startTime":1409.416,"endTime":1413.208,"body":"And so question to you"},{"startTime":1409.416,"endTime":1413.208,"body":"is that one of the biggest challenges?"},{"startTime":1413.208,"endTime":1414.333,"body":"You guys look at us."},{"startTime":1414.333,"endTime":1416.791,"body":"Well, I mean I'm not from the equipment"},{"startTime":1414.333,"endTime":1416.791,"body":"necessarily, but"},{"startTime":1416.791,"endTime":1421.083,"body":"from how your customer will be challenged,"},{"startTime":1416.791,"endTime":1421.083,"body":"maybe less some of the equipment,"},{"startTime":1421.125,"endTime":1422.583,"body":"you know, saying image."},{"startTime":1422.583,"endTime":1424.458,"body":"You know, I don't need more sensors."},{"startTime":1422.583,"endTime":1424.458,"body":"I got it all."},{"startTime":1424.458,"endTime":1426.5,"body":"But you have a solution to deal with."},{"startTime":1426.5,"endTime":1428.625,"body":"How the heck"},{"startTime":1426.5,"endTime":1428.625,"body":"am I testing to make sure this this works"},{"startTime":1428.625,"endTime":1430.916,"body":"because there is AI in here."},{"startTime":1430.916,"endTime":1433.916,"body":"The thanks to the changes. Okay. Yeah."},{"startTime":1433.958,"endTime":1437.125,"body":"so I, I've listened to some really,"},{"startTime":1433.958,"endTime":1437.125,"body":"really interesting"},{"startTime":1437.125,"endTime":1440.875,"body":"talks from the FAA and EASA and again"},{"startTime":1437.125,"endTime":1440.875,"body":"back to the aerospace."},{"startTime":1441.5,"endTime":1444.916,"body":"But you know, having a machine"},{"startTime":1441.5,"endTime":1444.916,"body":"learning based or an AI based controller"},{"startTime":1444.916,"endTime":1448.25,"body":"for aerospace certification,"},{"startTime":1444.916,"endTime":1448.25,"body":"it's like you have input stimulus."},{"startTime":1448.5,"endTime":1451.5,"body":"You can follow exactly what happens"},{"startTime":1448.5,"endTime":1451.5,"body":"and you get output control."},{"startTime":1451.833,"endTime":1454.25,"body":"And that's how we've certified forever."},{"startTime":1454.25,"endTime":1457.666,"body":"And now with some of these machine"},{"startTime":1454.25,"endTime":1457.666,"body":"learnings you have input you"},{"startTime":1458.0,"endTime":1461.0,"body":"the path is not the same,"},{"startTime":1458.0,"endTime":1461.0,"body":"but the output might be."},{"startTime":1461.083,"endTime":1464.958,"body":"So it comes down to,"},{"startTime":1461.083,"endTime":1464.958,"body":"I think, a really good design, experiment"},{"startTime":1465.5,"endTime":1468.916,"body":"because for FAA certification, that's,"},{"startTime":1465.5,"endTime":1468.916,"body":"that's planes falling out of the sky."},{"startTime":1468.916,"endTime":1469.875,"body":"That's lives. That's"},{"startTime":1470.833,"endTime":1472.791,"body":"different than the automotive space."},{"startTime":1472.791,"endTime":1475.583,"body":"So I think we have to be really, really,"},{"startTime":1475.583,"endTime":1478.041,"body":"you know, prescriptive on the outcome."},{"startTime":1478.041,"endTime":1479.75,"body":"I'm running this test."},{"startTime":1479.75,"endTime":1481.25,"body":"Here's my desired outcome."},{"startTime":1481.25,"endTime":1484.166,"body":"Can I consistently do that?"},{"startTime":1484.166,"endTime":1487.166,"body":"So I think we run into more"},{"startTime":1484.166,"endTime":1487.166,"body":"of a statistics based testing"},{"startTime":1487.708,"endTime":1490.041,"body":"where where we need to do more tests"},{"startTime":1490.041,"endTime":1493.041,"body":"to get a good, you know, distribution on."},{"startTime":1493.041,"endTime":1496.791,"body":"I did this ten times, but I did achieve"},{"startTime":1493.041,"endTime":1496.791,"body":"the output I wanted ten times."},{"startTime":1497.625,"endTime":1500.25,"body":"So I can call that safe"},{"startTime":1497.625,"endTime":1500.25,"body":"or I can call it reliable"},{"startTime":1500.25,"endTime":1503.25,"body":"or I can call it, predictable"},{"startTime":1503.25,"endTime":1505.75,"body":"because we run into the space of the path"},{"startTime":1505.75,"endTime":1508.75,"body":"between point A to point B is."},{"startTime":1509.375,"endTime":1510.416,"body":"Anywhere."},{"startTime":1510.416,"endTime":1512.875,"body":"so it's a really cool space."},{"startTime":1512.875,"endTime":1515.125,"body":"And from the test side,"},{"startTime":1515.125,"endTime":1517.666,"body":"you know, I could babble down"},{"startTime":1515.125,"endTime":1517.666,"body":"some rabbit holes of, you know,"},{"startTime":1517.666,"endTime":1520.75,"body":"needing to have multiple points in between"},{"startTime":1517.666,"endTime":1520.75,"body":"and needing to understand it."},{"startTime":1520.75,"endTime":1523.25,"body":"But I think the the design of experiment"},{"startTime":1524.541,"endTime":1525.291,"body":"and knowing what is"},{"startTime":1525.291,"endTime":1528.291,"body":"our pass fail criteria"},{"startTime":1525.291,"endTime":1528.291,"body":"and what we're looking for,"},{"startTime":1529.25,"endTime":1532.583,"body":"you know, taking a step back"},{"startTime":1529.25,"endTime":1532.583,"body":"and thinking rather rather than just doing"},{"startTime":1532.583,"endTime":1535.583,"body":"what we're told, taking a step back"},{"startTime":1532.583,"endTime":1535.583,"body":"and thinking, what is the result?"},{"startTime":1535.583,"endTime":1536.833,"body":"I want?"},{"startTime":1536.833,"endTime":1539.833,"body":"Am I consistently hitting it? Yep."},{"startTime":1540.166,"endTime":1541.25,"body":"that's a good point."},{"startTime":1541.25,"endTime":1542.625,"body":"Yes. That's,"},{"startTime":1541.25,"endTime":1542.625,"body":"you know, at the end of the day, that's"},{"startTime":1542.625,"endTime":1546.875,"body":"good for your company and for my company"},{"startTime":1542.625,"endTime":1546.875,"body":"because testing and testing is needed."},{"startTime":1546.875,"endTime":1547.791,"body":"So it's all good."},{"startTime":1547.791,"endTime":1550.625,"body":"Yeah, it's all good."},{"startTime":1547.791,"endTime":1550.625,"body":"That doesn't go anywhere."},{"startTime":1550.625,"endTime":1551.833,"body":"That's right, that's right."},{"startTime":1551.833,"endTime":1553.375,"body":"I would agree one way or the other."},{"startTime":1553.375,"endTime":1555.708,"body":"One last question for you."},{"startTime":1555.708,"endTime":1558.708,"body":"What's going to be the next car"},{"startTime":1555.708,"endTime":1558.708,"body":"you're going to buy and why."},{"startTime":1558.791,"endTime":1560.958,"body":"So so I'm in Japan right now."},{"startTime":1560.958,"endTime":1562.625,"body":"so I'm going to have"},{"startTime":1562.625,"endTime":1566.25,"body":"at least one more year without a car"},{"startTime":1562.625,"endTime":1566.25,"body":"after wonderful Tokyo Metro system."},{"startTime":1566.833,"endTime":1569.791,"body":"but when I come back"},{"startTime":1566.833,"endTime":1569.791,"body":"to the United States,"},{"startTime":1569.791,"endTime":1572.5,"body":"I had a mustang Mach-E before."},{"startTime":1572.5,"endTime":1573.666,"body":"I loved that car."},{"startTime":1574.875,"endTime":1577.875,"body":"I'm very compelled by the F-150"},{"startTime":1574.875,"endTime":1577.875,"body":"lightning."},{"startTime":1579.916,"endTime":1581.75,"body":"I really like the front of the Cadillac"},{"startTime":1579.916,"endTime":1581.75,"body":"Lyriq."},{"startTime":1581.75,"endTime":1583.166,"body":"I really dislike the back."},{"startTime":1583.166,"endTime":1586.583,"body":"So my answer"},{"startTime":1583.166,"endTime":1586.583,"body":"right now is a mustang Mach-E."},{"startTime":1586.583,"endTime":1590.541,"body":"Unless I decide I need a truck or there's"},{"startTime":1586.583,"endTime":1590.541,"body":"something really cool that comes out."},{"startTime":1591.916,"endTime":1593.208,"body":"All right."},{"startTime":1593.208,"endTime":1594.625,"body":"Perfect. So much."},{"startTime":1594.625,"endTime":1595.541,"body":"Thank you so much."},{"startTime":1595.541,"endTime":1598.416,"body":"Great insight, very great perspectives."},{"startTime":1598.416,"endTime":1600.916,"body":"Again,"},{"startTime":1598.416,"endTime":1600.916,"body":"this is what we want to hear from you."},{"startTime":1600.916,"endTime":1603.375,"body":"Reimagine mobility different perspectives."},{"startTime":1603.375,"endTime":1605.875,"body":"appreciate the input."},{"startTime":1605.875,"endTime":1607.583,"body":"Thanks for getting up for us here."},{"startTime":1607.583,"endTime":1609.916,"body":"It's evening."},{"startTime":1607.583,"endTime":1609.916,"body":"Eric's morning. Have a great day."}]}