{"version":"1.0.0","segments":[{"startTime":2.416,"endTime":3.083,"body":"Oh, and welcome to"},{"startTime":3.083,"endTime":6.833,"body":"the latest edition"},{"startTime":3.083,"endTime":6.833,"body":"of the Reimagine Mobility podcast series."},{"startTime":6.833,"endTime":10.125,"body":"I'm here with Guido"},{"startTime":6.833,"endTime":10.125,"body":"by reading from the eye."},{"startTime":10.166,"endTime":13.541,"body":"Great and Guido, and explain"},{"startTime":13.541,"endTime":16.541,"body":"a little bit your background"},{"startTime":13.541,"endTime":16.541,"body":"where you're coming from."},{"startTime":16.666,"endTime":20.958,"body":"Explain what V grade provides"},{"startTime":16.666,"endTime":20.958,"body":"and does in the mobility space"},{"startTime":21.0,"endTime":23.958,"body":"as quite a bit,"},{"startTime":21.0,"endTime":23.958,"body":"and a very important message."},{"startTime":23.958,"endTime":26.958,"body":"I'm sure that you have to hear"},{"startTime":23.958,"endTime":26.958,"body":"for our listeners and viewers,"},{"startTime":27.041,"endTime":31.208,"body":"and then let's jump in and reimagine"},{"startTime":27.041,"endTime":31.208,"body":"mobility together here as we looking"},{"startTime":31.208,"endTime":35.125,"body":"to the future, and also a little bit"},{"startTime":31.208,"endTime":35.125,"body":"to the past and where we've come from."},{"startTime":35.291,"endTime":36.125,"body":"Thanks, Stephan."},{"startTime":36.125,"endTime":38.375,"body":"Thanks for having me here today."},{"startTime":38.375,"endTime":40.291,"body":"It's a it's a pleasure."},{"startTime":40.291,"endTime":42.791,"body":"Yes. As you said,"},{"startTime":40.291,"endTime":42.791,"body":"my name is, Guido Bairati."},{"startTime":42.791,"endTime":47.875,"body":"I can say that, I spent my entire career"},{"startTime":42.791,"endTime":47.875,"body":"in, in the simulation world."},{"startTime":48.375,"endTime":53.0,"body":"I started back in 1995,"},{"startTime":48.375,"endTime":53.0,"body":"as a technical consultant."},{"startTime":53.125,"endTime":55.708,"body":"at the Volvo car, in Sweden."},{"startTime":55.708,"endTime":58.166,"body":"I was working on"},{"startTime":55.708,"endTime":58.166,"body":"the simulation department."},{"startTime":58.166,"endTime":64.0,"body":"Then I work as, software developer for,"},{"startTime":58.166,"endTime":64.0,"body":"a company called Mechanical Dynamics."},{"startTime":64.208,"endTime":68.916,"body":"That was the company developing, Adam's,"},{"startTime":64.208,"endTime":68.916,"body":"which was, and is still,"},{"startTime":69.083,"endTime":73.166,"body":"the leading software for,"},{"startTime":69.083,"endTime":73.166,"body":"multi body, simulation."},{"startTime":73.625,"endTime":77.916,"body":"And then I moved to a sales role,"},{"startTime":73.625,"endTime":77.916,"body":"at MSC software,"},{"startTime":78.458,"endTime":81.25,"body":"where I took care of,"},{"startTime":81.25,"endTime":84.291,"body":"automotive customers, in, in Italy."},{"startTime":84.791,"endTime":88.375,"body":"Then in 2008, I joined VI-grade."},{"startTime":88.375,"endTime":93.541,"body":"VI-grade at that time was a small startup,"},{"startTime":88.375,"endTime":93.541,"body":"and I actually contributed,"},{"startTime":93.75,"endTime":99.083,"body":"to its growth from,"},{"startTime":93.75,"endTime":99.083,"body":"a small startup company to the point,"},{"startTime":99.208,"endTime":102.958,"body":"when we sold the, company to spectrum"},{"startTime":103.166,"endTime":108.416,"body":"in, 2018 and, during that acquisition,"},{"startTime":103.166,"endTime":108.416,"body":"we joined,"},{"startTime":108.583,"endTime":111.458,"body":"We joined, HBK,"},{"startTime":111.458,"endTime":116.916,"body":"and, now I'm, managing director"},{"startTime":111.458,"endTime":116.916,"body":"of of the VI-grade"},{"startTime":117.041,"endTime":122.958,"body":"within"},{"startTime":117.041,"endTime":122.958,"body":"the HBK virtual tester division at HBK,"},{"startTime":122.958,"endTime":127.583,"body":"we are helping our customers"},{"startTime":122.958,"endTime":127.583,"body":"accelerate the product innovation,"},{"startTime":128.083,"endTime":133.75,"body":"across the virtual"},{"startTime":128.083,"endTime":133.75,"body":"and into also the physical and in process,"},{"startTime":133.75,"endTime":137.125,"body":"testing and specifically,"},{"startTime":137.125,"endTime":140.625,"body":"VI-grade"},{"startTime":137.125,"endTime":140.625,"body":"that belongs to the virtual test division."},{"startTime":140.791,"endTime":144.375,"body":"And therefore we are helping our customers"},{"startTime":144.833,"endTime":150.083,"body":"in the transition from a physical testing,"},{"startTime":144.833,"endTime":150.083,"body":"into a virtual testing,"},{"startTime":150.291,"endTime":155.375,"body":"with, simulation software, with simulators"},{"startTime":150.291,"endTime":155.375,"body":"and with hardware in the loop."},{"startTime":155.5,"endTime":156.666,"body":"techniques."},{"startTime":156.666,"endTime":160.5,"body":"primarily"},{"startTime":156.666,"endTime":160.5,"body":"we are working in the automotive,"},{"startTime":160.5,"endTime":164.791,"body":"industry, and the automotive industry"},{"startTime":160.5,"endTime":164.791,"body":"is going through a major,"},{"startTime":165.125,"endTime":168.958,"body":"revolution,"},{"startTime":165.125,"endTime":168.958,"body":"I would say, major disruption."},{"startTime":169.458,"endTime":172.791,"body":"And, but at the end of this part"},{"startTime":169.458,"endTime":172.791,"body":"of a new challenges,"},{"startTime":172.958,"endTime":176.625,"body":"everybody has the same, needs decrease."},{"startTime":176.625,"endTime":181.5,"body":"The time to market"},{"startTime":176.625,"endTime":181.5,"body":"the decrease will be, development cost,"},{"startTime":181.833,"endTime":186.125,"body":"and developing,"},{"startTime":181.833,"endTime":186.125,"body":"developing innovative products."},{"startTime":186.541,"endTime":191.541,"body":"And thanks to our software and our driving"},{"startTime":186.541,"endTime":191.541,"body":"simulators, we are actually helping"},{"startTime":191.541,"endTime":196.625,"body":"our customers to be more productive,"},{"startTime":191.541,"endTime":196.625,"body":"in their development process."},{"startTime":196.791,"endTime":197.333,"body":"Very good."},{"startTime":197.333,"endTime":200.0,"body":"Great, great summary, great background."},{"startTime":200.0,"endTime":202.791,"body":"Let's start right at the beginning"},{"startTime":200.0,"endTime":202.791,"body":"that you mentioned Volvo."},{"startTime":202.791,"endTime":205.875,"body":"So my 20 year old daughter"},{"startTime":202.791,"endTime":205.875,"body":"told me the other day, she's going to buy"},{"startTime":205.875,"endTime":209.416,"body":"a Volvo as our next car"},{"startTime":205.875,"endTime":209.416,"body":"because and I said, well, why?"},{"startTime":209.416,"endTime":214.083,"body":"Why Volvo in the U.S.,"},{"startTime":209.416,"endTime":214.083,"body":"Volvo is not necessarily the top brand."},{"startTime":214.083,"endTime":214.916,"body":"Right."},{"startTime":214.916,"endTime":217.916,"body":"And she says, well"},{"startTime":214.916,"endTime":217.916,"body":"because they're the safest cars."},{"startTime":217.958,"endTime":218.5,"body":"Okay."},{"startTime":218.5,"endTime":221.5,"body":"That's a that's a good statement"},{"startTime":218.5,"endTime":221.5,"body":"and certainly appreciated."},{"startTime":221.666,"endTime":224.333,"body":"Let's take safety"},{"startTime":221.666,"endTime":224.333,"body":"as a springboard and VI-grade,"},{"startTime":224.333,"endTime":228.583,"body":"you have some great simulators as you just"},{"startTime":224.333,"endTime":228.583,"body":"mentioned and simulation technologies."},{"startTime":228.583,"endTime":233.291,"body":"Yes. What what is the most important thing"},{"startTime":228.583,"endTime":233.291,"body":"that you guys are looking for"},{"startTime":233.291,"endTime":239.958,"body":"to help a OEM or a supplier of components"},{"startTime":233.291,"endTime":239.958,"body":"that could use one of your simulators?"},{"startTime":239.958,"endTime":243.916,"body":"Is it that you can test more in a shorter"},{"startTime":239.958,"endTime":243.916,"body":"period of time?"},{"startTime":243.916,"endTime":247.416,"body":"Is it that you can test more corner cases"},{"startTime":247.416,"endTime":250.416,"body":"and use cases than you could ever"},{"startTime":247.416,"endTime":250.416,"body":"could in the real world?"},{"startTime":250.875,"endTime":253.75,"body":"Is it the ability to consistently"},{"startTime":253.75,"endTime":256.916,"body":"make upgrades on an almost daily basis,"},{"startTime":256.916,"endTime":260.375,"body":"instead of having to wait for test results"},{"startTime":256.916,"endTime":260.375,"body":"to come in from the"},{"startTime":260.666,"endTime":264.458,"body":"from the real world, from a test"},{"startTime":260.666,"endTime":264.458,"body":"track, highlight a little bit more."},{"startTime":264.458,"endTime":266.375,"body":"More simulation tools."},{"startTime":266.375,"endTime":271.875,"body":"And as you mentioned, hardware in the loop"},{"startTime":266.375,"endTime":271.875,"body":"tools are really helping the mobility"},{"startTime":271.875,"endTime":276.083,"body":"space as we reinventing ourselves"},{"startTime":271.875,"endTime":276.083,"body":"as we go through this disruption."},{"startTime":276.083,"endTime":281.375,"body":"As you just mentioned, and as we progress"},{"startTime":276.083,"endTime":281.375,"body":"into the future and reimagine mobility,"},{"startTime":281.5,"endTime":285.166,"body":"I would say,"},{"startTime":281.5,"endTime":285.166,"body":"all of what you said is true."},{"startTime":285.166,"endTime":289.125,"body":"And, we do almost everything you said"},{"startTime":289.625,"endTime":293.291,"body":"we thanks to simulation"},{"startTime":289.625,"endTime":293.291,"body":"in, in simulators,"},{"startTime":293.291,"endTime":298.583,"body":"our, customers"},{"startTime":293.291,"endTime":298.583,"body":"who are primarily automotive"},{"startTime":298.583,"endTime":304.708,"body":"OEMs, tier one suppliers,"},{"startTime":298.583,"endTime":304.708,"body":"engineering service providers,"},{"startTime":305.083,"endTime":309.708,"body":"racing, teams, in the universities"},{"startTime":309.833,"endTime":314.458,"body":"are actually able to build, a virtual,"},{"startTime":314.458,"endTime":319.291,"body":"copy of the car or the component"},{"startTime":314.458,"endTime":319.291,"body":"that they have to develop."},{"startTime":319.458,"endTime":322.625,"body":"and actually,"},{"startTime":323.041,"endTime":327.541,"body":"getting answers, getting results"},{"startTime":323.041,"endTime":327.541,"body":"even before the first prototype is built."},{"startTime":327.75,"endTime":331.541,"body":"And that is what the simulation does,"},{"startTime":327.75,"endTime":331.541,"body":"is it seems,"},{"startTime":331.541,"endTime":335.416,"body":"20, 30 years we driving simulators."},{"startTime":335.416,"endTime":338.416,"body":"I think we made another step forward."},{"startTime":338.5,"endTime":343.833,"body":"We allow our customers"},{"startTime":338.5,"endTime":343.833,"body":"not only to study the behavior"},{"startTime":343.833,"endTime":350.25,"body":"of their vehicle virtually,"},{"startTime":343.833,"endTime":350.25,"body":"but also to get the subjective feedback."},{"startTime":350.666,"endTime":356.0,"body":"So we allow the,"},{"startTime":350.666,"endTime":356.0,"body":"we a professional driver, a human being,"},{"startTime":356.166,"endTime":359.583,"body":"to actually drive, a virtual prototype,"},{"startTime":360.041,"endTime":363.541,"body":"and, given feedback to engineers."},{"startTime":363.708,"endTime":368.833,"body":"So basically what we have done,"},{"startTime":363.708,"endTime":368.833,"body":"it's about the we allow the engineers"},{"startTime":368.833,"endTime":373.875,"body":"simulation engineers and test drivers"},{"startTime":368.833,"endTime":373.875,"body":"who have been historically"},{"startTime":374.333,"endTime":378.833,"body":"to separate the department,"},{"startTime":374.333,"endTime":378.833,"body":"two separate wards working together"},{"startTime":379.333,"endTime":382.833,"body":"and actually working, fast together."},{"startTime":383.166,"endTime":386.416,"body":"So we actually allow customers"},{"startTime":386.416,"endTime":390.208,"body":"to have a very quick, agile, development"},{"startTime":390.208,"endTime":394.125,"body":"loops in which a virtual vehicle"},{"startTime":390.208,"endTime":394.125,"body":"model, it's, it's developed."},{"startTime":394.125,"endTime":399.416,"body":"The test driver drives it on"},{"startTime":394.125,"endTime":399.416,"body":"the simulator, gives feedback,"},{"startTime":399.75,"endTime":403.458,"body":"the model is modified,"},{"startTime":399.75,"endTime":403.458,"body":"and the driver can test immediately."},{"startTime":403.666,"endTime":406.666,"body":"A new version"},{"startTime":403.666,"endTime":406.666,"body":"I can tell you about sometimes,"},{"startTime":406.666,"endTime":411.666,"body":"modification are done, while the driver"},{"startTime":406.666,"endTime":411.666,"body":"is still on the simulator,"},{"startTime":411.666,"endTime":416.916,"body":"it doesn't even have to get out"},{"startTime":411.666,"endTime":416.916,"body":"of the simulator to test a new a new car."},{"startTime":417.291,"endTime":421.75,"body":"So one of the main advantages"},{"startTime":417.291,"endTime":421.75,"body":"of this approach is that,"},{"startTime":422.041,"endTime":427.916,"body":"things can be done much earlier"},{"startTime":422.041,"endTime":427.916,"body":"in the development cycle, but also more,"},{"startTime":427.916,"endTime":433.125,"body":"solutions can be tested because you don't"},{"startTime":427.916,"endTime":433.125,"body":"have to build a new prototype."},{"startTime":433.125,"endTime":435.166,"body":"You don't have to build a new suspension."},{"startTime":435.166,"endTime":437.0,"body":"You just modify a virtual model."},{"startTime":437.0,"endTime":440.75,"body":"You just modify a fine,"},{"startTime":437.0,"endTime":440.75,"body":"to test the ten different tires."},{"startTime":441.041,"endTime":446.625,"body":"You just have ten different files and"},{"startTime":441.041,"endTime":446.625,"body":"you test those, you just test those files."},{"startTime":446.791,"endTime":450.541,"body":"Take take perfect to explain it"},{"startTime":446.791,"endTime":450.541,"body":"so we don't."},{"startTime":450.541,"endTime":452.166,"body":"And let me ask you this."},{"startTime":452.166,"endTime":453.708,"body":"You talked about faster."},{"startTime":453.708,"endTime":458.0,"body":"You talked about it an incredibly fast"},{"startTime":453.708,"endTime":458.0,"body":"feedback loop, so to speak."},{"startTime":458.0,"endTime":461.625,"body":"I give you feedback on how I'm driving"},{"startTime":458.0,"endTime":461.625,"body":"this simulator already adjusting it."},{"startTime":462.083,"endTime":466.833,"body":"You know, on the next curve that I'm"},{"startTime":462.083,"endTime":466.833,"body":"taking, I'm already half adjusted exactly,"},{"startTime":467.041,"endTime":469.166,"body":"so to speak. Right, exactly."},{"startTime":469.166,"endTime":472.791,"body":"Give a give us a little bit of an idea"},{"startTime":469.166,"endTime":472.791,"body":"from a quantified perspective."},{"startTime":473.166,"endTime":476.541,"body":"How much faster are OEMs to"},{"startTime":476.958,"endTime":481.125,"body":"to develop or validate"},{"startTime":476.958,"endTime":481.125,"body":"or create a functional account"},{"startTime":481.291,"endTime":484.625,"body":"with your simulator than, than without?"},{"startTime":484.625,"endTime":489.75,"body":"So was it before"},{"startTime":484.625,"endTime":489.75,"body":"a, a, a two year endeavor to create a,"},{"startTime":490.25,"endTime":495.125,"body":"a vehicle that has a nice, radius"},{"startTime":490.25,"endTime":495.125,"body":"that it takes into turn and,"},{"startTime":495.5,"endTime":499.333,"body":"the chassis dynamics"},{"startTime":495.5,"endTime":499.333,"body":"and vehicle dynamics work very well."},{"startTime":499.583,"endTime":504.0,"body":"Now with your simulator, that two years"},{"startTime":499.583,"endTime":504.0,"body":"is turned into only one and a half years."},{"startTime":504.375,"endTime":505.75,"body":"Give us a little bit of an idea. What?"},{"startTime":505.75,"endTime":508.958,"body":"What do these tools truly, truly help?"},{"startTime":508.958,"endTime":509.5,"body":"Obviously."},{"startTime":509.5,"endTime":510.5,"body":"Besides, again,"},{"startTime":510.5,"endTime":514.916,"body":"an infinite amount of data collected"},{"startTime":510.5,"endTime":514.916,"body":"and used again in the digital twins."},{"startTime":514.916,"endTime":517.916,"body":"But how much faster is your technology"},{"startTime":518.25,"endTime":523.375,"body":"able to allow OEMs or tier one suppliers"},{"startTime":518.25,"endTime":523.375,"body":"to develop new technologies?"},{"startTime":523.5,"endTime":525.833,"body":"I mean, it's, it's a very good question."},{"startTime":525.833,"endTime":529.0,"body":"And, I have a specific metrics from our,"},{"startTime":529.333,"endTime":532.333,"body":"customers, which I want to mention"},{"startTime":532.333,"endTime":536.708,"body":"because those are, metrics"},{"startTime":532.333,"endTime":536.708,"body":"that are publicly, available."},{"startTime":537.166,"endTime":543.25,"body":"A few years ago, Volvo declared that"},{"startTime":537.166,"endTime":543.25,"body":"thanks to the usage of the driving"},{"startTime":543.25,"endTime":548.0,"body":"simulator, they managed to decrease by 50%"},{"startTime":548.0,"endTime":551.083,"body":"the development time of their SUV."},{"startTime":551.25,"endTime":556.541,"body":"recently, Ferrari, said,"},{"startTime":551.25,"endTime":556.541,"body":"during one of our user conference."},{"startTime":556.833,"endTime":559.041,"body":"But we are organizing annually."},{"startTime":559.041,"endTime":562.416,"body":"But, right"},{"startTime":559.041,"endTime":562.416,"body":"now, thanks to simulation and simulators,"},{"startTime":562.833,"endTime":568.208,"body":"they are able to predict virtually 98%."},{"startTime":568.333,"endTime":570.333,"body":"of the performance of their car."},{"startTime":570.333,"endTime":573.708,"body":"That means that the"},{"startTime":570.333,"endTime":573.708,"body":"when they build the first prototype,"},{"startTime":573.708,"endTime":579.0,"body":"they just have to do a fine tuning"},{"startTime":573.708,"endTime":579.0,"body":"to which we handle the design 100%."},{"startTime":579.166,"endTime":582.708,"body":"recently on LinkedIn, Bridgestone,"},{"startTime":583.083,"endTime":588.25,"body":"published a very interesting, video"},{"startTime":583.083,"endTime":588.25,"body":"in which they say that the thanks"},{"startTime":588.25,"endTime":595.458,"body":"to a virtual approach, they have reduced,"},{"startTime":588.25,"endTime":595.458,"body":"the physical testing by 80%."},{"startTime":595.625,"endTime":601.291,"body":"And another customer, which I cannot"},{"startTime":595.625,"endTime":601.291,"body":"mention, told me that the one week,"},{"startTime":601.5,"endTime":604.5,"body":"and the simulator, it's worth"},{"startTime":604.708,"endTime":607.708,"body":"four weeks on the proving ground."},{"startTime":607.958,"endTime":610.958,"body":"So you can, actually say,"},{"startTime":611.0,"endTime":614.5,"body":"if I'm not wrong about"},{"startTime":611.0,"endTime":614.5,"body":"you have a 75% improvement."},{"startTime":614.708,"endTime":618.375,"body":"So it doesn't matter if it's 50% of Volvo"},{"startTime":618.666,"endTime":622.458,"body":"98 functionality, 75 or 80."},{"startTime":622.791,"endTime":627.375,"body":"We are talking about to double digit"},{"startTime":622.791,"endTime":627.375,"body":"improvement the"},{"startTime":627.375,"endTime":630.375,"body":"thanks to a virtual approach."},{"startTime":630.5,"endTime":634.0,"body":"So our goal is to help our customers"},{"startTime":634.541,"endTime":637.666,"body":"to build the the first prototype right."},{"startTime":637.833,"endTime":640.875,"body":"Almost being, ready for production car."},{"startTime":641.041,"endTime":644.916,"body":"we always say that our mission"},{"startTime":641.041,"endTime":644.916,"body":"is to help our customer win"},{"startTime":645.125,"endTime":647.25,"body":"zero prototype challenge."},{"startTime":647.25,"endTime":649.333,"body":"That's."},{"startTime":647.25,"endTime":649.333,"body":"Those are incredible numbers, Guido. So."},{"startTime":649.333,"endTime":651.0,"body":"So then let me ask you this again."},{"startTime":651.0,"endTime":654.208,"body":"This is a podcast"},{"startTime":651.0,"endTime":654.208,"body":"about how we reimagine mobility."},{"startTime":654.375,"endTime":658.833,"body":"So with 50% being the lowest number"},{"startTime":654.375,"endTime":658.833,"body":"you've mentioned here"},{"startTime":659.333,"endTime":663.541,"body":"and your stated goal"},{"startTime":659.333,"endTime":663.541,"body":"of helping your OEM customers"},{"startTime":663.541,"endTime":667.333,"body":"to get to a zero prototype vehicle,"},{"startTime":667.541,"endTime":671.333,"body":"situation,"},{"startTime":667.541,"endTime":671.333,"body":"which, by the way, as we all know,"},{"startTime":671.333,"endTime":675.375,"body":"many OEMs have declared"},{"startTime":671.333,"endTime":675.375,"body":"that as as being their goal. Yes."},{"startTime":675.375,"endTime":678.541,"body":"How much longer is it"},{"startTime":675.375,"endTime":678.541,"body":"taken that we get this 50%"},{"startTime":678.541,"endTime":681.541,"body":"to let's not quite quite go to a 100%?"},{"startTime":681.541,"endTime":684.666,"body":"I struggle"},{"startTime":681.541,"endTime":684.666,"body":"with really seeing 100% probability here"},{"startTime":684.666,"endTime":688.166,"body":"in all virtual,"},{"startTime":684.666,"endTime":688.166,"body":"but whatever 90 plus percent."},{"startTime":688.291,"endTime":689.958,"body":"Yeah. What are we talking to you, Guido?"},{"startTime":689.958,"endTime":692.833,"body":"Are you seeing this"},{"startTime":689.958,"endTime":692.833,"body":"happening in two years?"},{"startTime":692.833,"endTime":696.0,"body":"Are you seeing this happening in the next"},{"startTime":692.833,"endTime":696.0,"body":"5 to 10 years?"},{"startTime":696.166,"endTime":696.458,"body":"What?"},{"startTime":696.458,"endTime":700.458,"body":"What is it that that you see as as we"},{"startTime":696.458,"endTime":700.458,"body":"look into the future here with us?"},{"startTime":700.458,"endTime":703.625,"body":"it depends a lot from company to company."},{"startTime":703.625,"endTime":707.166,"body":"I have to say, Stefan,"},{"startTime":703.625,"endTime":707.166,"body":"that some companies are already"},{"startTime":707.166,"endTime":710.458,"body":"very close to, that target."},{"startTime":710.458,"endTime":712.791,"body":"And by the way, I agree with you."},{"startTime":712.791,"endTime":716.333,"body":"There would be always the need for some,"},{"startTime":712.791,"endTime":716.333,"body":"physical prototypes."},{"startTime":716.333,"endTime":719.333,"body":"Of course, at the end of the car"},{"startTime":716.333,"endTime":719.333,"body":"needs to be tested,"},{"startTime":719.333,"endTime":722.708,"body":"but we really want to decrease"},{"startTime":719.333,"endTime":722.708,"body":"the a number of,"},{"startTime":722.708,"endTime":726.791,"body":"of the physical prototypes,"},{"startTime":722.708,"endTime":726.791,"body":"and some companies are already there."},{"startTime":726.958,"endTime":730.166,"body":"others, are not there yet."},{"startTime":730.25,"endTime":735.75,"body":"So if you ask me, when globally,"},{"startTime":730.25,"endTime":735.75,"body":"the automotive industry"},{"startTime":735.916,"endTime":739.541,"body":"will reach that target,"},{"startTime":735.916,"endTime":739.541,"body":"probably in five years."},{"startTime":739.75,"endTime":744.5,"body":"But, I can tell you in some companies,"},{"startTime":739.75,"endTime":744.5,"body":"especially in, in Europe,"},{"startTime":744.5,"endTime":749.041,"body":"in, in North America,"},{"startTime":744.5,"endTime":749.041,"body":"this is already a reality."},{"startTime":749.25,"endTime":754.833,"body":"And, I didn't mention that, but,"},{"startTime":749.25,"endTime":754.833,"body":"the, the discipline"},{"startTime":754.916,"endTime":760.416,"body":"that we help our customer to study"},{"startTime":754.916,"endTime":760.416,"body":"with our solution are and typically"},{"startTime":760.916,"endTime":764.625,"body":"vehicle dynamics ride the comfort and NVH."},{"startTime":764.916,"endTime":768.25,"body":"So we help them to study"},{"startTime":764.916,"endTime":768.25,"body":"how the car handles,"},{"startTime":768.583,"endTime":773.208,"body":"how the car rides, how the car, sounds."},{"startTime":773.625,"endTime":776.625,"body":"But, it seems"},{"startTime":773.625,"endTime":776.625,"body":"we are talking about innovation now."},{"startTime":776.625,"endTime":781.583,"body":"More and more, our customers are using"},{"startTime":776.625,"endTime":781.583,"body":"simulation and simulators"},{"startTime":781.958,"endTime":785.625,"body":"and virtual reality technology for, ADAS"},{"startTime":786.083,"endTime":789.166,"body":"for autonomous vehicle, and also"},{"startTime":789.166,"endTime":792.291,"body":"for the so-called HMI studies"},{"startTime":792.333,"endTime":796.916,"body":"to see how the driver interacts"},{"startTime":792.333,"endTime":796.916,"body":"with all different,"},{"startTime":797.125,"endTime":800.875,"body":"you know, devices, infotainment system"},{"startTime":797.125,"endTime":800.875,"body":"that we have in,"},{"startTime":800.875,"endTime":803.958,"body":"in, in modern, cars."},{"startTime":804.166,"endTime":806.958,"body":"And there you can imagine"},{"startTime":804.166,"endTime":806.958,"body":"the advantage of,"},{"startTime":806.958,"endTime":810.875,"body":"having the possibility"},{"startTime":806.958,"endTime":810.875,"body":"to switch from one dashboard"},{"startTime":810.875,"endTime":815.541,"body":"configuration to another one"},{"startTime":810.875,"endTime":815.541,"body":"without actually building that."},{"startTime":815.666,"endTime":818.208,"body":"dashboard configuration physically."},{"startTime":818.208,"endTime":819.458,"body":"Very interesting."},{"startTime":819.458,"endTime":822.708,"body":"So that brings me to an idea"},{"startTime":819.458,"endTime":822.708,"body":"in the, in the U.S."},{"startTime":822.708,"endTime":826.666,"body":"and we have different types"},{"startTime":822.708,"endTime":826.666,"body":"of organization in, in Europe"},{"startTime":826.666,"endTime":827.791,"body":"and in Asia as well."},{"startTime":827.791,"endTime":830.083,"body":"But a company such as J.D."},{"startTime":830.083,"endTime":836.416,"body":"Power and Associates, for example, that"},{"startTime":830.083,"endTime":836.416,"body":"tests consumers impression of vehicles."},{"startTime":836.958,"endTime":840.5,"body":"Do you already have customers"},{"startTime":836.958,"endTime":840.5,"body":"that use your simulator before"},{"startTime":840.5,"endTime":846.0,"body":"to even develop a a vehicle,"},{"startTime":840.5,"endTime":846.0,"body":"or decide to develop a certain feature"},{"startTime":846.0,"endTime":850.541,"body":"set for a vehicle that have consumers"},{"startTime":846.0,"endTime":850.541,"body":"or potential consumers?"},{"startTime":850.875,"endTime":855.75,"body":"Use the simulator to give the OEM feedback"},{"startTime":850.875,"endTime":855.75,"body":"on how you just mentioned"},{"startTime":856.083,"endTime":861.125,"body":"the HMI Impacts then the lighting impacts"},{"startTime":856.083,"endTime":861.125,"body":"then, the ride and drive the NVH"},{"startTime":861.333,"endTime":865.625,"body":"all of those parameters or characteristics"},{"startTime":861.333,"endTime":865.625,"body":"you just mentioned in place."},{"startTime":866.166,"endTime":869.416,"body":"Yes. earlier I mentioned that,"},{"startTime":869.541,"endTime":874.916,"body":"we allow that professional drivers"},{"startTime":869.541,"endTime":874.916,"body":"to work with, engineers, but,"},{"startTime":875.041,"endTime":880.666,"body":"there is an increasing number of companies"},{"startTime":875.041,"endTime":880.666,"body":"who want to use, the driving simulator"},{"startTime":880.666,"endTime":885.625,"body":"also to expose of a future product"},{"startTime":880.666,"endTime":885.625,"body":"to potential customers"},{"startTime":886.041,"endTime":890.208,"body":"and to do, psychological studies,"},{"startTime":886.041,"endTime":890.208,"body":"see how they behave."},{"startTime":890.375,"endTime":894.75,"body":"So more and more common,"},{"startTime":890.375,"endTime":894.75,"body":"let's say common people, common drivers"},{"startTime":894.75,"endTime":900.75,"body":"like you and me are exposed"},{"startTime":894.75,"endTime":900.75,"body":"to, driving simulator to provide feedback"},{"startTime":900.875,"endTime":905.416,"body":"in a earlier phase"},{"startTime":900.875,"endTime":905.416,"body":"when changes can still be done."},{"startTime":905.916,"endTime":909.625,"body":"You know, if a, if a large OEM, ask"},{"startTime":909.625,"endTime":915.083,"body":"now a potential customer to drive a car"},{"startTime":909.625,"endTime":915.083,"body":"and then they get a negative feedback,"},{"startTime":915.208,"endTime":920.375,"body":"they have a little possibility"},{"startTime":915.208,"endTime":920.375,"body":"to change the car because very likely"},{"startTime":920.375,"endTime":923.75,"body":"they are at the late stage"},{"startTime":920.375,"endTime":923.75,"body":"of a development cycle."},{"startTime":923.958,"endTime":927.333,"body":"But if you can do that much earlier,"},{"startTime":923.958,"endTime":927.333,"body":"one year earlier,"},{"startTime":927.333,"endTime":931.083,"body":"two years earlier,"},{"startTime":927.333,"endTime":931.083,"body":"then you can get the valuable feedback"},{"startTime":931.291,"endTime":935.875,"body":"which can be used in the development"},{"startTime":931.291,"endTime":935.875,"body":"to better to develop a better car."},{"startTime":936.25,"endTime":938.458,"body":"All right. Right. Amazing."},{"startTime":938.458,"endTime":941.916,"body":"So again, maybe a little bit"},{"startTime":938.458,"endTime":941.916,"body":"more of a provocative question."},{"startTime":941.916,"endTime":942.875,"body":"My next one here."},{"startTime":942.875,"endTime":947.25,"body":"And again"},{"startTime":942.875,"endTime":947.25,"body":"truly focus on as we reimagine mobility"},{"startTime":947.458,"endTime":951.541,"body":"with the onset to really now it's"},{"startTime":947.458,"endTime":951.541,"body":"not the onset anymore, but really starting"},{"startTime":951.541,"endTime":957.083,"body":"to hit this first, the first high point"},{"startTime":951.541,"endTime":957.083,"body":"of usage of AI in the automotive space."},{"startTime":957.291,"endTime":958.791,"body":"We don't in five years."},{"startTime":958.791,"endTime":963.458,"body":"Do we still need a simulator"},{"startTime":958.791,"endTime":963.458,"body":"or will AI have pretty much all the data,"},{"startTime":963.458,"endTime":968.375,"body":"gather the data and be able to configure"},{"startTime":963.458,"endTime":968.375,"body":"what we just talked about"},{"startTime":968.375,"endTime":974.208,"body":"a, a, a physical prototype"},{"startTime":968.375,"endTime":974.208,"body":"based on digital data"},{"startTime":974.208,"endTime":978.125,"body":"and consumer preferences"},{"startTime":974.208,"endTime":978.125,"body":"that the AI algorithm collects"},{"startTime":978.125,"endTime":982.75,"body":"from from Europe to certain countries"},{"startTime":978.125,"endTime":982.75,"body":"in Europe to global, etc."},{"startTime":982.916,"endTime":987.041,"body":"we will in HIL Will a simulator"},{"startTime":982.916,"endTime":987.041,"body":"like what you guys are doing right now"},{"startTime":987.041,"endTime":991.916,"body":"still be needed or will be replaced"},{"startTime":987.041,"endTime":991.916,"body":"truly by by software and software"},{"startTime":991.916,"endTime":995.5,"body":"only in the form of, of of a major"},{"startTime":991.916,"endTime":995.5,"body":"AI initiative here."},{"startTime":995.625,"endTime":1001.458,"body":"Well, AI is, undeniably getting"},{"startTime":995.625,"endTime":1001.458,"body":"more and more, visibility and importance."},{"startTime":1001.666,"endTime":1007.083,"body":"I was a personally two months ago,"},{"startTime":1001.666,"endTime":1007.083,"body":"I was at the CES in Vegas, and,"},{"startTime":1007.291,"endTime":1012.083,"body":"everything there was about,"},{"startTime":1007.291,"endTime":1012.083,"body":"AI everyone and,"},{"startTime":1012.083,"endTime":1016.708,"body":"definitely artificial intelligence"},{"startTime":1012.083,"endTime":1016.708,"body":"who will help us and our customer"},{"startTime":1017.125,"endTime":1022.125,"body":"to better analyze,"},{"startTime":1017.125,"endTime":1022.125,"body":"the data that are generated."},{"startTime":1022.583,"endTime":1026.0,"body":"But at the end, the cars"},{"startTime":1022.583,"endTime":1026.0,"body":"will always be driven by human beings."},{"startTime":1026.0,"endTime":1030.333,"body":"So I strongly believe that,"},{"startTime":1026.0,"endTime":1030.333,"body":"and very subjective feedback,"},{"startTime":1030.5,"endTime":1032.208,"body":"will always be important."},{"startTime":1032.208,"endTime":1034.375,"body":"The human factor will be important."},{"startTime":1034.375,"endTime":1039.375,"body":"Therefore, at the end,"},{"startTime":1034.375,"endTime":1039.375,"body":"it's important that, a driver,"},{"startTime":1039.666,"endTime":1043.333,"body":"no matter if it's a professional driver"},{"startTime":1039.666,"endTime":1043.333,"body":"or an a common"},{"startTime":1043.333,"endTime":1048.958,"body":"everyday driver, has to go on, simulator"},{"startTime":1043.333,"endTime":1048.958,"body":"and test it."},{"startTime":1049.166,"endTime":1052.166,"body":"and give, give is, is feedback"},{"startTime":1052.5,"endTime":1056.208,"body":"personal even, on, autonomous cars,"},{"startTime":1056.583,"endTime":1060.166,"body":"even if we will not to drive a those cars"},{"startTime":1056.583,"endTime":1060.166,"body":"physically,"},{"startTime":1060.291,"endTime":1063.958,"body":"the human acceptance of those cars"},{"startTime":1060.291,"endTime":1063.958,"body":"would be extremely important"},{"startTime":1064.5,"endTime":1067.25,"body":"in the, in the in order to develop"},{"startTime":1067.25,"endTime":1072.916,"body":"autonomous cars, which would be accepted"},{"startTime":1067.25,"endTime":1072.916,"body":"by, by us, by the majority of people,"},{"startTime":1073.125,"endTime":1076.666,"body":"we need to make sure"},{"startTime":1073.125,"endTime":1076.666,"body":"that when they are on an autonomous car,"},{"startTime":1077.0,"endTime":1078.125,"body":"they feel comfortable."},{"startTime":1078.125,"endTime":1078.75,"body":"Agreed."},{"startTime":1078.75,"endTime":1082.625,"body":"Slightly different question, Guido, for"},{"startTime":1078.75,"endTime":1082.625,"body":"you and interested in your perspective."},{"startTime":1082.625,"endTime":1086.666,"body":"Because one thing I often do,"},{"startTime":1082.625,"endTime":1086.666,"body":"even within AVL, where we have obviously"},{"startTime":1086.708,"endTime":1091.541,"body":"a simulation organization, but also"},{"startTime":1086.708,"endTime":1091.541,"body":"when we talk to potential customers"},{"startTime":1091.541,"endTime":1096.083,"body":"and suppliers,"},{"startTime":1091.541,"endTime":1096.083,"body":"is this this topic of correlation?"},{"startTime":1096.083,"endTime":1096.375,"body":"Right."},{"startTime":1096.375,"endTime":1100.75,"body":"How well does the simulation tool,"},{"startTime":1096.375,"endTime":1100.75,"body":"or in this case"},{"startTime":1100.75,"endTime":1106.583,"body":"maybe an HIL a driving simulator"},{"startTime":1100.75,"endTime":1106.583,"body":"correlate to the real world?"},{"startTime":1106.583,"endTime":1110.375,"body":"I know 20 years ago,"},{"startTime":1106.583,"endTime":1110.375,"body":"or maybe even more now, when simulation"},{"startTime":1110.375,"endTime":1113.708,"body":"tools came more into the form"},{"startTime":1110.375,"endTime":1113.708,"body":"as we know them today."},{"startTime":1114.125,"endTime":1116.333,"body":"Correlation obviously was very, very low."},{"startTime":1116.333,"endTime":1120.041,"body":"But over the last several years"},{"startTime":1116.333,"endTime":1120.041,"body":"this has tremendously increased"},{"startTime":1120.458,"endTime":1122.25,"body":"to the point as you share before that,"},{"startTime":1122.25,"endTime":1128.458,"body":"we can start talking about truly a zero"},{"startTime":1122.25,"endTime":1128.458,"body":"prototype, world because, the,"},{"startTime":1128.583,"endTime":1132.541,"body":"the reality and the digital twin"},{"startTime":1128.583,"endTime":1132.541,"body":"are so close together. Yes."},{"startTime":1132.916,"endTime":1134.916,"body":"Two questions for you on that."},{"startTime":1134.916,"endTime":1137.041,"body":"How close is it together now?"},{"startTime":1137.041,"endTime":1140.541,"body":"Are we within 20, 30% of what reality is?"},{"startTime":1140.541,"endTime":1142.833,"body":"Are we already within 2 or 3%."},{"startTime":1142.833,"endTime":1146.75,"body":"And then what are we going to see over the"},{"startTime":1142.833,"endTime":1146.75,"body":"next couple of years or next five years?"},{"startTime":1146.75,"endTime":1150.333,"body":"Again, as we reimagine mobility"},{"startTime":1146.75,"endTime":1150.333,"body":"and discuss this topic here?"},{"startTime":1150.5,"endTime":1153.708,"body":"we are in, in the range of,"},{"startTime":1153.708,"endTime":1159.125,"body":"few percents, sometimes 1% or less of 1%"},{"startTime":1153.708,"endTime":1159.125,"body":"of course, in order to reach"},{"startTime":1159.125,"endTime":1164.75,"body":"those, results, you need to have a good,"},{"startTime":1159.125,"endTime":1164.75,"body":"simulation models."},{"startTime":1165.041,"endTime":1168.333,"body":"And in order to have good simulation"},{"startTime":1165.041,"endTime":1168.333,"body":"models, you need to have good data."},{"startTime":1168.833,"endTime":1173.583,"body":"otherwise, if you don't feed your,"},{"startTime":1168.833,"endTime":1173.583,"body":"simulation model with good data,"},{"startTime":1173.708,"endTime":1177.958,"body":"you just get, what you what you input,"},{"startTime":1178.416,"endTime":1180.958,"body":"but with good data, 1%."},{"startTime":1180.958,"endTime":1182.666,"body":"it's it's normal."},{"startTime":1182.666,"endTime":1186.958,"body":"And here I think it, it's very important,"},{"startTime":1186.958,"endTime":1191.958,"body":"that, OEMs,"},{"startTime":1186.958,"endTime":1191.958,"body":"engineering, service providers"},{"startTime":1191.958,"endTime":1197.041,"body":"and the suppliers are working together"},{"startTime":1191.958,"endTime":1197.041,"body":"because at the end, a car, like a real car"},{"startTime":1197.041,"endTime":1200.708,"body":"that is assembled with tires coming from a"},{"startTime":1197.041,"endTime":1200.708,"body":"one supply of a steering system"},{"startTime":1200.708,"endTime":1203.708,"body":"from another, one brake system"},{"startTime":1200.708,"endTime":1203.708,"body":"from another one."},{"startTime":1203.875,"endTime":1207.541,"body":"it the same happens in very, in the,"},{"startTime":1203.875,"endTime":1207.541,"body":"in the virtual world."},{"startTime":1207.875,"endTime":1213.125,"body":"And more and more often we observe"},{"startTime":1207.875,"endTime":1213.125,"body":"that OEMs are working on a simulator,"},{"startTime":1213.291,"endTime":1216.5,"body":"with suppliers is very often tire"},{"startTime":1216.5,"endTime":1219.5,"body":"companies are working with OEMs"},{"startTime":1219.875,"endTime":1224.041,"body":"in order to improve the simulation"},{"startTime":1219.875,"endTime":1224.041,"body":"models on the simulator."},{"startTime":1224.041,"endTime":1225.75,"body":"And they really work."},{"startTime":1225.75,"endTime":1229.125,"body":"You know, some years ago,"},{"startTime":1225.75,"endTime":1229.125,"body":"they used to meet, at the Proving Ground"},{"startTime":1229.5,"endTime":1234.041,"body":"and to test, the 10 or 15 tires"},{"startTime":1229.5,"endTime":1234.041,"body":"that was mentioned before."},{"startTime":1234.416,"endTime":1238.458,"body":"Now they more and more often"},{"startTime":1234.416,"endTime":1238.458,"body":"meet in a simulation center"},{"startTime":1238.625,"endTime":1242.0,"body":"where the tire supplier,"},{"startTime":1238.625,"endTime":1242.0,"body":"instead of a rubber,"},{"startTime":1242.333,"endTime":1247.541,"body":"brings, tire property"},{"startTime":1242.333,"endTime":1247.541,"body":"files, files with the tire properties."},{"startTime":1247.791,"endTime":1251.833,"body":"And then the OEM brings the vehicle,"},{"startTime":1247.791,"endTime":1251.833,"body":"the vehicle model."},{"startTime":1252.041,"endTime":1256.833,"body":"So this, integration, this collaboration"},{"startTime":1252.041,"endTime":1256.833,"body":"between suppliers, universities, and,"},{"startTime":1256.833,"endTime":1261.708,"body":"it's a key for advancing the quality"},{"startTime":1262.083,"endTime":1264.958,"body":"of, of the simulation models."},{"startTime":1264.958,"endTime":1269.583,"body":"And then, of course, software vendors,"},{"startTime":1264.958,"endTime":1269.583,"body":"like, like, I feel like a VI-grade, like,"},{"startTime":1269.583,"endTime":1273.416,"body":"a lot of our companies"},{"startTime":1269.583,"endTime":1273.416,"body":"are continuously improving"},{"startTime":1273.791,"endTime":1276.75,"body":"the quality of their models."},{"startTime":1276.75,"endTime":1277.208,"body":"tire."},{"startTime":1277.208,"endTime":1282.5,"body":"Think about tire models, mathematic"},{"startTime":1277.208,"endTime":1282.5,"body":"tire models have, increased"},{"startTime":1282.75,"endTime":1287.75,"body":"dramatically in the last ten,"},{"startTime":1282.75,"endTime":1287.75,"body":"15 years, 15 years ago to perform"},{"startTime":1287.75,"endTime":1291.666,"body":"a one second of simulation,"},{"startTime":1287.75,"endTime":1291.666,"body":"you had to wait the ten, 15 minutes."},{"startTime":1291.958,"endTime":1295.875,"body":"Now, most ideas"},{"startTime":1291.958,"endTime":1295.875,"body":"run in real time on a on a simulator."},{"startTime":1296.333,"endTime":1301.333,"body":"So things can only improve"},{"startTime":1296.333,"endTime":1301.333,"body":"with the improvement of software,"},{"startTime":1301.625,"endTime":1306.833,"body":"with improvement of hardware always"},{"startTime":1301.625,"endTime":1306.833,"body":"getting more, always faster and faster"},{"startTime":1307.083,"endTime":1311.833,"body":"and with a better collaboration"},{"startTime":1307.083,"endTime":1311.833,"body":"between the, companies."},{"startTime":1312.041,"endTime":1315.166,"body":"Completely agree on two more questions,"},{"startTime":1312.041,"endTime":1315.166,"body":"Guido for you."},{"startTime":1315.166,"endTime":1319.041,"body":"So so the one you kind of maybe already"},{"startTime":1315.166,"endTime":1319.041,"body":"alluded to a little bit of what, what you"},{"startTime":1319.041,"endTime":1323.708,"body":"kind of looking for going forward,"},{"startTime":1319.041,"endTime":1323.708,"body":"but what are some of the technologies"},{"startTime":1323.708,"endTime":1327.875,"body":"that you're mostly excited"},{"startTime":1323.708,"endTime":1327.875,"body":"about happening in your space"},{"startTime":1327.875,"endTime":1331.541,"body":"in the simulation space,"},{"startTime":1327.875,"endTime":1331.541,"body":"or maybe in the driving simulator space"},{"startTime":1332.0,"endTime":1335.208,"body":"that's that you're going to see"},{"startTime":1332.0,"endTime":1335.208,"body":"happening over the next 2 to 5 years?"},{"startTime":1335.458,"endTime":1337.0,"body":"What would that be?"},{"startTime":1337.0,"endTime":1338.958,"body":"Look at two comes to my mind."},{"startTime":1338.958,"endTime":1344.125,"body":"One it's one it's a virtual"},{"startTime":1338.958,"endTime":1344.125,"body":"and augmented reality."},{"startTime":1344.333,"endTime":1347.708,"body":"that is we are just at the beginning,"},{"startTime":1348.208,"endTime":1350.708,"body":"but this is going to,"},{"startTime":1350.708,"endTime":1353.708,"body":"give us a lot of more possibilities."},{"startTime":1353.958,"endTime":1357.708,"body":"I just mentioned before, the possibility"},{"startTime":1353.958,"endTime":1357.708,"body":"of running different"},{"startTime":1357.75,"endTime":1362.166,"body":"HMI studies really makes you,"},{"startTime":1357.75,"endTime":1362.166,"body":"a virtual reality headset"},{"startTime":1362.166,"endTime":1367.041,"body":"that you can just project, a different"},{"startTime":1362.166,"endTime":1367.041,"body":"dashboard, a different set of, screens,"},{"startTime":1367.375,"endTime":1371.291,"body":"and you can see how the, the,"},{"startTime":1367.375,"endTime":1371.291,"body":"the driver, interacts"},{"startTime":1371.291,"endTime":1376.958,"body":"and also how he gets distracted"},{"startTime":1371.291,"endTime":1376.958,"body":"eventually by all those, devices."},{"startTime":1377.208,"endTime":1380.333,"body":"That is a technology"},{"startTime":1377.208,"endTime":1380.333,"body":"that is just a beginning."},{"startTime":1380.708,"endTime":1383.666,"body":"And, I think he has a huge potential."},{"startTime":1383.666,"endTime":1389.083,"body":"the other one is, something"},{"startTime":1383.666,"endTime":1389.083,"body":"that we are developing at the VI grade."},{"startTime":1389.208,"endTime":1393.375,"body":"So what we are doing now,"},{"startTime":1389.208,"endTime":1393.375,"body":"it's really to, try to give the customer"},{"startTime":1393.375,"endTime":1397.666,"body":"the possibility to experience"},{"startTime":1393.375,"endTime":1397.666,"body":"all different,"},{"startTime":1397.666,"endTime":1401.291,"body":"attributes,"},{"startTime":1397.666,"endTime":1401.291,"body":"all different discipline at the same time."},{"startTime":1401.708,"endTime":1405.666,"body":"So we call it the multi attribute,"},{"startTime":1401.708,"endTime":1405.666,"body":"simulation,"},{"startTime":1405.875,"endTime":1408.708,"body":"where, the driver"},{"startTime":1408.708,"endTime":1413.666,"body":"on a simulator can experience,"},{"startTime":1408.708,"endTime":1413.666,"body":"how the car handles, how the car rides"},{"startTime":1414.041,"endTime":1418.625,"body":"and also how the car sounds"},{"startTime":1414.041,"endTime":1418.625,"body":"and the same time, because in the past"},{"startTime":1418.791,"endTime":1422.75,"body":"there were,"},{"startTime":1418.791,"endTime":1422.75,"body":"simulation programs and simulators"},{"startTime":1423.0,"endTime":1426.208,"body":"fully dedicated, only to vehicle dynamic."},{"startTime":1426.25,"endTime":1431.375,"body":"So rider or NVH And what we are doing at"},{"startTime":1426.25,"endTime":1431.375,"body":"VI-grade is really to unify that"},{"startTime":1431.375,"endTime":1434.375,"body":"and give a, a unique experience"},{"startTime":1431.375,"endTime":1434.375,"body":"to the driver,"},{"startTime":1434.375,"endTime":1438.291,"body":"which is actually what you experience"},{"startTime":1434.375,"endTime":1438.291,"body":"when you drive your car"},{"startTime":1438.5,"endTime":1442.75,"body":"at the end that you you experience"},{"startTime":1438.5,"endTime":1442.75,"body":"all different discipline, low frequency,"},{"startTime":1442.75,"endTime":1446.791,"body":"high frequency sound,"},{"startTime":1442.75,"endTime":1446.791,"body":"the noise, vibration at the same time."},{"startTime":1446.958,"endTime":1448.083,"body":"Very interesting."},{"startTime":1448.083,"endTime":1451.125,"body":"So maybe the next step should be"},{"startTime":1448.083,"endTime":1451.125,"body":"then also smell and"},{"startTime":1451.125,"endTime":1454.25,"body":"and the when the,"},{"startTime":1451.125,"endTime":1454.25,"body":"maybe when the windows down and all these."},{"startTime":1454.25,"endTime":1456.416,"body":"But I'm sure you guys"},{"startTime":1454.25,"endTime":1456.416,"body":"are going to get there. Yes."},{"startTime":1456.416,"endTime":1460.166,"body":"That is part of the,"},{"startTime":1456.416,"endTime":1460.166,"body":"the subjective experience."},{"startTime":1460.166,"endTime":1461.958,"body":"And we haven't done anything about that."},{"startTime":1461.958,"endTime":1466.375,"body":"But it's definitely around the corner"},{"startTime":1461.958,"endTime":1466.375,"body":"very good, very good."},{"startTime":1466.875,"endTime":1468.75,"body":"And very last question for you, Guido."},{"startTime":1468.75,"endTime":1471.75,"body":"What is the next car"},{"startTime":1468.75,"endTime":1471.75,"body":"you going to buy and why?"},{"startTime":1471.958,"endTime":1473.25,"body":"well, a good question."},{"startTime":1473.25,"endTime":1476.875,"body":"I don't want to just to name a specific"},{"startTime":1473.25,"endTime":1476.875,"body":"brand."},{"startTime":1476.875,"endTime":1483.291,"body":"well, I think my, my next car would be,"},{"startTime":1476.875,"endTime":1483.291,"body":"definitely an electric vehicle."},{"startTime":1483.458,"endTime":1487.458,"body":"we,"},{"startTime":1483.458,"endTime":1487.458,"body":"I mean, I think, the path it's, signed"},{"startTime":1488.0,"endTime":1491.75,"body":"and, the, the automotive industry"},{"startTime":1488.0,"endTime":1491.75,"body":"is going in that direction."},{"startTime":1492.083,"endTime":1497.541,"body":"but I still have some, uncertainty"},{"startTime":1492.083,"endTime":1497.541,"body":"how quick the transition"},{"startTime":1498.083,"endTime":1501.875,"body":"to EVs, will happen, but, but,"},{"startTime":1502.083,"endTime":1506.416,"body":"I think it's going to happen,"},{"startTime":1502.083,"endTime":1506.416,"body":"and it's, it's around the corner."},{"startTime":1506.416,"endTime":1509.416,"body":"And, you know, I was, a couple of weeks"},{"startTime":1506.416,"endTime":1509.416,"body":"ago, I was in China,"},{"startTime":1509.916,"endTime":1512.916,"body":"and, you know, those guys have already"},{"startTime":1513.208,"endTime":1518.291,"body":"and made the transition and, in that,"},{"startTime":1513.208,"endTime":1518.291,"body":"for example, in the country where I live,"},{"startTime":1518.5,"endTime":1522.208,"body":"we are a little bit behind,"},{"startTime":1518.5,"endTime":1522.208,"body":"but by the is coming is coming."},{"startTime":1522.208,"endTime":1524.375,"body":"So definitely an electric vehicle."},{"startTime":1524.375,"endTime":1525.416,"body":"Yes, absolutely."},{"startTime":1525.416,"endTime":1527.291,"body":"And I know in the country"},{"startTime":1525.416,"endTime":1527.291,"body":"where you're living, there's"},{"startTime":1527.291,"endTime":1531.041,"body":"a lot of different types of options"},{"startTime":1527.291,"endTime":1531.041,"body":"you already have from a luxury vehicle"},{"startTime":1531.541,"endTime":1534.5,"body":"that's electric to a sports vehicle"},{"startTime":1531.541,"endTime":1534.5,"body":"that's electric"},{"startTime":1534.5,"endTime":1538.75,"body":"and to a, to a more general purpose"},{"startTime":1534.5,"endTime":1538.75,"body":"vehicle as well."},{"startTime":1538.75,"endTime":1540.541,"body":"So thank you very much, Guido."},{"startTime":1540.541,"endTime":1543.958,"body":"This has been very, interesting"},{"startTime":1540.541,"endTime":1543.958,"body":"not only for me, but I'm sure"},{"startTime":1543.958,"endTime":1546.958,"body":"also for the listeners and viewers"},{"startTime":1543.958,"endTime":1546.958,"body":"that will see this,"},{"startTime":1547.0,"endTime":1551.083,"body":"the inside here of what you guys"},{"startTime":1547.0,"endTime":1551.083,"body":"are doing at VI grade and certainly what"},{"startTime":1551.541,"endTime":1555.916,"body":"real world simulators"},{"startTime":1551.541,"endTime":1555.916,"body":"and together with the digital advancements"},{"startTime":1555.916,"endTime":1559.125,"body":"and digital twins"},{"startTime":1555.916,"endTime":1559.125,"body":"can do for the automotive space."},{"startTime":1559.125,"endTime":1560.333,"body":"Thank you very much."},{"startTime":1560.333,"endTime":1562.333,"body":"Thanks for having me today."},{"startTime":1562.333,"endTime":1562.666,"body":"Thank you."},{"startTime":1562.666,"endTime":1565.666,"body":"It was very interesting and a pleasure."},{"startTime":1565.666,"endTime":1566.291,"body":"Thank you Guido."}]}