Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
What Is the Future of the Creator Economy in Africa? Creating Value Through Community with Patrick Palmi
Episode #32 with Patrick Palmi who is CEO and Founder of Palm TV, which is Africa's first ecommerce marketplace platform for affiliate creators. If you run an online community, Palm TV Store makes it incredibly simple to open an online store with exciting affiliate products to sell to your community at the best retail price.
In the last three years, the Palm TV marketplace has generated over US$15 million in GMV for young African creators and affiliate merchandise partners.
What We Discuss With Patrick Palmi
- Can you describe the infrastructure required for a platform to ship products and process payments anywhere in Africa, as well as how you built it?
- What are some of the nuances unique to African e-commerce?
- How can African content creators effectively leverage their network and community to create commercial value?
- Can you describe the process you use to find and integrate reputable suppliers into your platform?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Impact Investing in Africa. Promoting Positive Capital for Development in Africa with Gert van Veldhuisen? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Patrick on LinkedIn at PatrickPalmi, and Twitter @palmtvstore
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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