How Tourism in Africa Is Being Reinvented. A Bright Future for African Tourism with Yaa Ofori-Ansah

Episode #39 with Yaa Ofori-Ansah, who is an expert in African development, trade, sustainability & ESG, finance & policy, and founder of Talking Drums, a travel and tourism marketplace with a specialisation in Africa that prioritises sustainable tourism & culture & seeks to connect people with Africa.

What We Discuss With Yaa Ofori-Ansah

• Can you tell us why it is critical to develop tourism in Africa?
• What are the challenges and opportunities in African tourism?
• Do you believe Africa has done enough to harness tourism for economic development and growth?
• The Year of Return popularised Ghana as a tourist destination with global appeal. What lessons can other African countries take from this?
• All across the world, tourism is a key driver of economic development and employment creation. However, why does there seem to be widespread scepticism regarding the economic and social advantages of tourism in many African nations?
• And much more...

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Creating a Tech Talent Pool in Africa for the Real Economy. Powering Digital Transformation With Eric Annan? Make sure to check it out!

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Connect with Yaa Ofori-Ansah on LinkedIn at YaaOforiAnsah, and TalkingDrums

Please visit the ETK Group website for more information on how to improve your chances of successfully entering African markets: www.etkgroup.co.uk

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