Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How a Boutique PR Company Is Changing the Conversation About Africa’s Tech and Start-up Sectors with Jessica Hope
Episode #63 with Jessica Hope, who is Founder and CEO at Wimbart, which is a boutique public relations company with a heavy emphasis on Africa & emerging markets. They produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.
They work across technology, start-ups, entertainment, social enterprises, entrepreneurs and consumer products, to deliver memorable press campaigns.
What We Discuss With Jessica Hope
- How have PR and communications evolved in Africa during your time working on the continent?
- What is the current state of PR and communications in Africa?
- Do you believe African businesses truly understand the power of PR and communications, both internally and externally?
- Do you believe there is a link between positive PR and communications and investment flows into Africa or specific companies?
- Is it still difficult to pitch stories on Africa to journalists outside of Africa, or has this changed?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Connecting Talent to Opportunities. Overcoming Challenges in African Workforce Development with Noam Kan? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Jessica on LinkedIn at JessicaHope, and Twitter @Wimbart
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
