Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How a Boutique PR Company Is Changing the Conversation About Africa’s Tech and Start-up Sectors with Jessica Hope
Episode #63 with Jessica Hope, who is Founder and CEO at Wimbart, which is a boutique public relations company with a heavy emphasis on Africa & emerging markets. They produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.
They work across technology, start-ups, entertainment, social enterprises, entrepreneurs and consumer products, to deliver memorable press campaigns.
What We Discuss With Jessica Hope
- How have PR and communications evolved in Africa during your time working on the continent?
- What is the current state of PR and communications in Africa?
- Do you believe African businesses truly understand the power of PR and communications, both internally and externally?
- Do you believe there is a link between positive PR and communications and investment flows into Africa or specific companies?
- Is it still difficult to pitch stories on Africa to journalists outside of Africa, or has this changed?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Connecting Talent to Opportunities. Overcoming Challenges in African Workforce Development with Noam Kan? Make sure to check it out!
Like this show? Please leave us a review here -- even one sentence helps!
Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Jessica on LinkedIn at JessicaHope, and Twitter @Wimbart
Discover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here
