Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Unleashing Growth: Why African Startups Should Master the Art of Sales and Business Development with Gerald Black
Episode #74 with Gerald Black, who is a highly accomplished expert in the realms of entrepreneurship and business development. Renowned as a successful serial entrepreneur, Gerald brings a wealth of experience and knowledge in entrepreneurship, business development, and project management, making him a highly sought-after consultant and mentor within the African startup community.
Moreover, Gerald holds the esteemed position of Head of Go To Market at Anchor, a cutting-edge banking-as-a-service platform. Anchor enables seamless integration of essential financial features such as accounts, cards, payments, lending, and more into your product within a matter of minutes. With Gerald's invaluable expertise in this role, he spearheads the strategic initiatives to bring Anchor's innovative solutions to market.
What We Discuss With Gerald
- Does the sales cycle from pipeline generation, lead qualification, and closing differ when trying to implement it in the African startup space?
- How important is a strong sales and business development strategy for the success of startups in Africa?
- How do you help African startups overcome the challenges they face in terms of growth and scalability?
- What are some of the key factors that investors look for in startups when it comes to sales and business development?
- What do you think sets successful African startup founders apart from those who struggle to make it?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss From Local to Global: Unlocking the Potential of African Restaurant and Retail Brands with Leonard Mudachi? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Gerald on LinkedIn at Gerald Black, and Twitter @_GeraldBlack
Discover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here
