Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Fighting Misinformation and Advancing Health Literacy and Journalism in Africa with Dr Mercy Korir
Episode 201 with Dr Mercy Korir, CEO and Editor in Chief of Willow Health Media. Dr Mercy Korir is a medical doctor, award winning journalist, and business executive who is redefining health journalism in Africa. As CEO and Editor in Chief of Willow Health Media, she leads the first dedicated Health and Science Newsroom in Kenya and the region, with a mission to empower communities through credible, multimedia health and science content.
Before founding Willow Health Media, Dr Korir established Kenya’s first ever Multimedia Health and Science Desk at the Standard Group, conceptualising high quality content for TV, radio, and digital platforms, and driving revenue growth through strategic partnerships. During the COVID 19 pandemic, she was recognised with the Presidential Order of Service – Uzalendo Award for her impactful and versatile health reporting.
In this episode, Dr Korir shares how she is bridging the gap between health knowledge and action by leveraging digital platforms, data, and innovation to make trustworthy health information accessible to millions. From tackling misinformation to creating sustainable business models for health journalism, she discusses how Willow Health Media is shaping the future of health communication in Africa.
What We Discuss With Dr Mercy
- Mercy’s journey from medical doctor to award winning journalist and CEO of Willow Health Media.
- Building Africa’s first Health and Science Newsroom and redefining health communication through digital innovation.
- Developing sustainable business models for investigative and multimedia health journalism in Africa.
- Combating misinformation while making trusted health knowledge accessible to a young and rapidly urbanising population.
- The future of health journalism including the role of artificial intelligence, data, and leadership in shaping healthier and more informed African societies.
Did you miss my previous episode where I discuss How Traverze Travel Became Zimbabwe’s Leading Travel Management Company and Expanded Across Africa? Make sure to check it out!
Connect with Terser:
LinkedIn - Terser Adamu
Instagram - unlockingafrica
Twitter (X) - @TerserAdamu
Connect with Dr Mercy:
LinkedIn - Dr Mercy Korir and Willow Health Media
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
