That Big CEO Energy

91 | The Art of Pricing and Profit in Entrepreneurship with Dee Tomashoff

Kallai Plummer with Dee Tomashoff Season 2 Episode 51

Have you ever wondered what drives successful entrepreneurship and business growth? Cue Dee Tirmishosh, a licensed CPA and former corporate CFO, who joins us to unravel the mysteries of business growth. 


Dee is a force to reckon with and she took a leap from the corporate world to entrepreneurship, catalyzed by the birth of her daughter. Her journey presents a fascinating testament of resilience and adaptability, charting her perspective on the significance of Key Performance Indicators (KPIs) in shaping a successful venture. From tangible to intangible KPIs, Dee shares how crucial these indicators are in understanding your business and its trajectory. 


In this episode, you’ll learn:

  • The value of efficiently tracking time, identifying the most profitable services, and the need to regularly update pricing formulas. 
  • Aspects that tend to go unnoticed but play a vital role in the thick of business operations. 
  • The perils of overextending oneself as an entrepreneur, a trap many fall into, and the implications it bears on your business.
  • Effective pricing strategies and how to overcome resistance, particularly enlightening for those who have found themselves in the common predicament of lowering prices without reducing services. 


Don't miss out on her invaluable insights on cultivating positive CEO energy, the importance of delegation, and navigating pricing negotiations. Trust us, you wouldn't want to miss this enlightening journey into the heart of successful entrepreneurship.


Connect with Dee:


Her website: www.deetomashoff.com

Connect with her on IG: @deetomashoff

Download her Five- Step Roadmap to Pricing for Profit


Stay Connected:

Need to learn how to lead with BIG CEO Energy but don’t know where to start? Let’s Connect Here

Visit the website to learn how I can serve your business as a Fractional COO  www.thekalandco.com


Do you have broken systems and processes and need help STAT? Check out my 1:1 Project Intensive where I come in like Superman and leave you with the cape! https://thekalandco.com/services


Let’s be friends on social:


Follow me on Instagram @_kalandco

Connect with me on LinkedIn


I would be really grateful if you left a review on iTunes so that others can find and turn on  their CEO E

Support the show

Stay Connected:

Need to learn how to lead with BIG CEO Energy but don’t know where to start? Let’s Connect Here

Do you have broken systems and processes and need help STAT? Check out my 1:1 Project Intensive where I come in like Superman and leave you with the cape! https://thekalandco.com/services

Let’s be friends on social:

Follow me on Instagram @_kalandco

Connect with me on LinkedIn


I would be really grateful if you left a review on iTunes so that others can find and turn on their CEO Energy too! Just click here to review, select “Ratings and Reviews” and “Write a Review” . I'd also love to hear what your favorite part of this episode is in the comments below. Thank you!