145 | Client Gifting That Grows Your Brand: Strategy, Psychology, and ROI (with Kelsey of Simplified Gifting)

What if your gifts did more than say “thanks”—what if they carried your brand, sparked conversations, and kept you top-of-mind? In this episode, I chat with Kelsey, creator and Chief Gifter at Simplified Gifting, about turning thoughtful, personalized gifting into a strategic growth lever. From brand-aligned items (without logo overload) to simple systems that make gifting repeatable, you’ll learn how to elevate client experience and see a real return.

You’ll Discover

• Brand-first gifting (minus the schmooze): how to translate your values, colors, and client journey into useful, memorable gifts people actually keep and talk about.
• The psychology behind “peace of mind” gifts: using the intangible you deliver (e.g., calm, clarity, relief) to inspire on-brand items—and why onboarding questionnaires make personalization easy at scale.
• ROI, made practical: simple systems (intentionality + repeatability) like “Gifting Grams,” milestone touchpoints, and vendor/partner gifts that drive referrals, retention, and reactivation—even when results are hard to track directly.
• When (and what) to send: onboarding, mid-engagement “surprise & delight,” renewals, referrals, HR/onboarding for remote teams, and low-lift wins like handwritten notes that still stand out.
  
  

Links Mentioned

• Simplified Gifting — browse and book a gift consult
• @simplifiedgifting on Instagram
• Holiday Gift Guide (Free) — ideas, what to include, and a handy tracker