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Deep Dive Leadership & Culture with iCoachAndrew
Your business is profitable. Good. You could be making more. But you're not. That's inertia. Inertia is the inevitable impact of your decision to use command and control (the organisational chart) as the primary--and sometimes the only--reference to inform and guide the relationships of people at work. For the benefits that you derive from each of the four key features of command and control, there are corresponding trade-offs. Organisational development and change management remedies have been applied over decades to remedy the trade-offs. These remedies have addressed mainly the symptoms. Until now they give only incremental relief. Where can we find the remedy for organisational inertia?
Deep Dive Leadership & Culture with iCoachAndrew
Digital Business Episode 2 - Pergeseran Konsumsi Baru
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Andrew Tani, Sr.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Pelanggan Anda hari ini bukan lagi pelanggan yang sama dengan sepuluh tahun lalu. Persepsi, preferensi, dan gaya hidup lintas generasi telah berubah total. Apakah bisnis Anda masih menawarkan solusi usang untuk masalah yang sudah berganti?
Episode kedua ini membahas New Consumption—pergeseran pertama dari tiga pilar besar bisnis modern. Andrew Tani, Sr. menjelaskan mengapa teknologi digital harus digunakan untuk menjawab keunikan setiap generasi pelanggan guna menciptakan keunggulan kompetitif yang tidak bisa ditiru kompetitor.
Di episode ini, Anda akan belajar:
- Memahami kebutuhan dan keinginan konsumen yang terus bergeser.
- Menggunakan teknologi digital untuk merespons gaya hidup lintas generasi.
- Menciptakan keunggulan kompetitif yang inimitable (tidak tertandingi).
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