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Seed to Harvest
🎙️ Seed to Harvest | Stories from Technical Storytellers
Welcome to Seed to Harvest, the podcast by Behind Genius Ventures.
We talk to early-stage founders, operators, and investors—people building with code and conviction. Each episode is a chapter in their story: from the messy beginnings to the quiet pivots, from planting ideas to growing companies that matter.
Expect:
🌱 Honest conversations on the earliest chapters of company-building
🧠 Tactical insights from technical minds with narrative soul
✨ Reflections on resilience, rituals, and reinventing what’s possible
This podcast is for the builders who think in frameworks and metaphors. The ones who whiteboard in wild places. The ones writing their own mythologies—one commit, pitch, or poem at a time.
From spark to story.
From seed to harvest. 🌾
Seed to Harvest
How SaaS Founders Can Reach the Gen Z Market | ep70
In today’s podcast, I talk about my focus on the Gen Z market, which is values-focused and seeks to connect with brands that align with their ideals. I provide three key strategies for SaaS founders to reach the Gen Z market: standing for something and promoting company values, leveraging storytelling and authenticity in customer communications, and creating a memorable product experience through customer empathy and feedback. I emphasize the importance of Gen Z's role in shaping the future of tech and offer advice to founders on how to connect with this influential demographic.
Connect with Paige 🌱💜
Behind Genius Ventures blog | https://www.behindgeniusventures.com/
Personal Blog | https://paigefinndoherty.com/
Twitter | https://twitter.com/paigefinnn
00:00 Welcome to Seed To Harvest: Paige Doherty
00:19 building an identity
03:02 my 3 most important recommendations for businesses
03:43 vital criteria that I look for when evaluating startups
05:17 who has a strong nose for product?
Show notes:
Ben & Jerry's | https://www.benjerry.com/
duolingo | https://www.duolingo.com/
Morning Brew | https://www.morningbrew.com/daily
OpenView Blog Article | https://openviewpartners.com/blog/how-saas-founders-can-reach-the-gen-z-market/