how community led growth resulted in millions in revenue & a wsj bestseller for lloyed lobo | Ep 82 Artwork

Seed to Harvest

🎙️ Seed to Harvest | Stories from Technical Storytellers

Welcome to Seed to Harvest, the podcast by Behind Genius Ventures.

We talk to early-stage founders, operators, and investors—people building with code and conviction. Each episode is a chapter in their story: from the messy beginnings to the quiet pivots, from planting ideas to growing companies that matter.

Expect:
🌱 Honest conversations on the earliest chapters of company-building
🧠 Tactical insights from technical minds with narrative soul
✨ Reflections on resilience, rituals, and reinventing what’s possible

This podcast is for the builders who think in frameworks and metaphors. The ones who whiteboard in wild places. The ones writing their own mythologies—one commit, pitch, or poem at a time.

From spark to story.
From seed to harvest. 🌾

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Seed to Harvest

how community led growth resulted in millions in revenue & a wsj bestseller for lloyed lobo | Ep 82

December 18, 2023 • Paige Finn Doherty • Episode 82

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Today, I am joined by Lloyed Lobo, Co-Founder of Boast.AI & Traction, and Wall Street Journal Bestselling Author of "From Grassroots to Greatness." In this episode, Lloyed shares the 4 things he did to make his book a Wall Street Journal Bestseller. The podcast also explores the technical aspects of community-led growth, touching on Lloyed's journey, frugality in business, and the impact of hosting successful events to build a community that contributed to his revenue and marketing success. Furthermore, Lloyed talks about managing excess capital in business growth, providing perspectives on decision-making and the influence of financial constraints on innovation and strategy.

Seed to Harvest is a podcast focused on stories & tactics from a diverse array of investors, founders, and creators, hosted by Paige Finn Doherty, a founding partner at Behind Genius Ventures and author of Seed to Harvest, an illustrated children's book for adults.

Connect with Paige 🌱💜

Behind Genius Ventures blog | https://www.behindgeniusventures.com/

Personal Blog | https://paigefinndoherty.com/

Twitter | https://twitter.com/paigefinnn

00:00 Welcome to Seed To Harvest: Lloyed Lobo
01:30 how to handle managing excess capital
03:24 how Lloyed built a community
06:16 measuring the success of community
10:59 how businesses should spend their money
11:48 4 building phases of startups
15:02 the goal of product market fit
16:30 payback period on day one
20:18 key tips for hiring
22:50 tactics used to make it onto the Wall Street Journal Bestsellers list

Show notes:
Lloyed Lobo | https://twitter.com/lloyedlobo?lang=en

Boast.AI | https://boast.ai/

Traction | https://tractionconf.io

"From Grassroots to Greatness" | https://www.amazon.com/Grassroots-Greatness-Iconic-Brands-Community-ebook/dp/B0CFR8F7PH

Zoho Creator | https://www.zoho.com/creator/

Zapier | https://zapier.com/

Mailchimp | https://mailchimp.com/

Mixmax | https://www.mixmax.com/blog/automated-mail-merge

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