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Badass Breeder
Jeanette Forrey is the Badass Breeder. She has quickly been recognized as one of the industry-leading dog breeders, trainers, and educators. Through her highly successful breeding program, 4E Kennels, Jeanette has raised and placed over two hundred service, facility and therapy dogs, as well as numerous loving, reliable family companions. Recently, she launched a renowned non-profit organization, Healing Hearts, which is placing fully trained working dogs in deserving homes. Additionally, Jeanette has also started her own therapy dog team, bringing the healing comfort of a dog to those who need it most. Jeanette has been featured on many local and national media outlets, including Good Morning America. Along with her rich history in dog rearing, Jeanette is also an experienced educator. Having successfully taught regular and at-risk students in the Las Vegas public school system, she combined these diverse worlds to develop the Badass Breeder Mentorship Program. Again, showing her pedigree as an industry disruptor, she has been sharing her secrets related to breeding, puppy curriculum and evaluation techniques, combined with her business ethics. She is relentlessly focused on promoting ethical and dog-centered breeding practices and educating the public to buy smarter to defund puppy mills and ill-intentioned backyard breeders. Jeanette is not only successful but is truly elevating the way the breeding business is done by not only changing breeding from bad to badass but healing hearts and changing lives through the power of a dog. She is taking hundreds of breeders on this mission and journey with her.
Badass Breeder
EP 8: Branding Yourself as a Breeder
Being a Badass breeder takes so much more than simply breeding dogs! Tune in today for class four of the series, focused on marketing your brand as a breeder. Hear how Jeanette came up with her brand and all of the work she has to do to maintain it. We dive into the importance of having a brand, and why it's better to be true to yourself and offend a few people than to be liked by everyone but not genuine. We find out about the heartbreaking story that resulted in Jeanette’s slogan (“healing hearts and changing lives through the power of the dog”), and why she has chosen to support the causes that she does. Jeanette also challenges you with three questions that are crucial in creating a vision and a mission and makes a convincing case for why breeders should be sharing on social media. Continuing the discussion around social media, Jeanette gives some great tips and tricks on what content to record, how to record it, and when and where to share it. She also talks us through dealing with the responses to her content on social media (from blocking haters, to inviting failure into your life and accepting that you will never be perfect!). We end the first part of this episode with a live class from Jeanette to Amy from SoDel Doodles on how she can improve her online branding.
Key Points From This Episode:
- Welcome to today’s topic: branding for breeders, and how you can learn to stand apart.
- Jeanette’s experience of building her tribe and her Badass brand.
- Why filming herself helped Jeanette form her mission statement.
- Choosing a brand, and accepting that if it offends people then they aren’t the right people for your tribe.
- Turning your pain into power: how a dog can help you heal, and how Jeanette picked the cause she helps with.
- Why you have to be authentic to build real connections.
- What branding is, and why you already have what you need.
- Some challenges from Jeannette: Who are you? Why are you breeding? How are you raising your puppies?
- The importance of sharing content on social media.
- Inviting rejection into your life: learning from your mistakes and realizing that no one cares!
- Jeanette’s advice on getting people to engage with your online content: which technology to use, scripting the content, and how you can help your followers!
- Why being grateful is so important to your success.
- The pros and cons of social media: it’s free, but it can make you vulnerable, and Jeanette’s experiences of sharing.
- Tips and tricks from Jeanette on making your pictures and videos look professional.
- The rules and schedule Jeanette adheres to when planning her social media content.
- Why people want what they can’t have, and how to capi
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Jeanette Forrey
Webinars (classes and training)
The Ultimate Badass Breeder's Guide
Raising the Empowered Puppy Guide for Clients
YouTube Playlist