Being a Badass breeder takes so much more than simply breeding dogs! Tune in today for class four of the series, focused on marketing your brand as a breeder. Hear how Jeanette came up with her brand and all of the work she has to do to maintain it. We dive into the importance of having a brand, and why it's better to be true to yourself and offend a few people than to be liked by everyone but not genuine. We find out about the heartbreaking story that resulted in Jeanette’s slogan (“healing hearts and changing lives through the power of the dog”), and why she has chosen to support the causes that she does. Jeanette also challenges you with three questions that are crucial in creating a vision and a mission and makes a convincing case for why breeders should be sharing on social media. Continuing the discussion around social media, Jeanette gives some great tips and tricks on what content to record, how to record it, and when and where to share it. She also talks us through dealing with the responses to her content on social media (from blocking haters, to inviting failure into your life and accepting that you will never be perfect!). We end the first part of this episode with a live class from Jeanette to Amy from SoDel Doodles on how she can improve her online branding.
Key Points From This Episode:
Links Mentioned in Today’s Episode:
The Ultimate Badass Breeder's Guide
Being a Badass breeder takes so much more than simply breeding dogs! Tune in today for class four of the series, focused on marketing your brand as a breeder. Hear how Jeanette came up with her brand and all of the work she has to do to maintain it. We dive into the importance of having a brand, and why it's better to be true to yourself and offend a few people than to be liked by everyone but not genuine. We find out about the heartbreaking story that resulted in Jeanette’s slogan (“healing hearts and changing lives through the power of the dog”), and why she has chosen to support the causes that she does. Jeanette also challenges you with three questions that are crucial in creating a vision and a mission and makes a convincing case for why breeders should be sharing on social media. Continuing the discussion around social media, Jeanette gives some great tips and tricks on what content to record, how to record it, and when and where to share it. She also talks us through dealing with the responses to her content on social media (from blocking haters, to inviting failure into your life and accepting that you will never be perfect!). We end the first part of this episode with a live class from Jeanette to Amy from SoDel Doodles on how she can improve her online branding.
Key Points From This Episode:
Links Mentioned in Today’s Episode:
The Ultimate Badass Breeder's Guide