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Badass Breeder
Jeanette Forrey is the Badass Breeder. She has quickly been recognized as one of the industry-leading dog breeders, trainers, and educators. Through her highly successful breeding program, 4E Kennels, Jeanette has raised and placed over two hundred service, facility and therapy dogs, as well as numerous loving, reliable family companions. Recently, she launched a renowned non-profit organization, Healing Hearts, which is placing fully trained working dogs in deserving homes. Additionally, Jeanette has also started her own therapy dog team, bringing the healing comfort of a dog to those who need it most. Jeanette has been featured on many local and national media outlets, including Good Morning America. Along with her rich history in dog rearing, Jeanette is also an experienced educator. Having successfully taught regular and at-risk students in the Las Vegas public school system, she combined these diverse worlds to develop the Badass Breeder Mentorship Program. Again, showing her pedigree as an industry disruptor, she has been sharing her secrets related to breeding, puppy curriculum and evaluation techniques, combined with her business ethics. She is relentlessly focused on promoting ethical and dog-centered breeding practices and educating the public to buy smarter to defund puppy mills and ill-intentioned backyard breeders. Jeanette is not only successful but is truly elevating the way the breeding business is done by not only changing breeding from bad to badass but healing hearts and changing lives through the power of a dog. She is taking hundreds of breeders on this mission and journey with her.
Badass Breeder
EP 9: Using Your Brand to Train Puppies Your Own Way
Join us today for the second part of episode five of Badass Breeder, where we continue the discussion around building your brand as a breeder and launch into the curriculum of training puppies. We hear what Colleen and Stefanie are doing right (and not so right) on their social media pages and websites, and why providing free advice is a great way to build your brand and network. We touch on why there are so many badly behaved dogs nowadays, and the roles of the owners and breeders in this. Jeanette explains the benefits of having a YouTube channel, and why she shares different so much more on her professional social media than she does on her personal profile. We also dive into the type of training you should be doing with your newborn puppies, week-by-week for the first four weeks. From how to hold and pick up newborns, to when to introduce neurological stimulation exercises, to how to judge for yourself whether a puppy is ready for that day’s training, this episode has it all! Finally, we find out why compliance in a dog is more important than training specific behaviors, and why Jeanette is against training using treats. Press "Play" now for another exciting installment of Badass Breeder.
Key Points From This Episode:
- Jeanette’s advice and comments on Colleen’s Poodles + Doodles brand and website.
- Thinking about the story that you want to tell, and documenting it from the start.
- Comments on Stefanie’s brand and website (Cherry Blossom Bernedoodle).
- Why Jeanette approaches her business and her social media differently.
- How providing free advice helps to build your brand.
- Jeanette’s experience of YouTube and why she feels it’s a valuable resource.
- Switching over to the curriculum of newborn puppy training (birth to week two) and what it includes.
- Which litters to do early neurological stimulation exercises with.
- The early puppy behaviors that Jeanette has noticed that link to mood in later life.
- Which scents you should include in your early scent introduction, and why Jeanette tracks the results.
- Tips on handling and honoring the newborn.
- How the foundation that you lay with a puppy defines the type of dog that they become.
- Week three of training, and what to expect.
- The tools you can introduce into the puppy’s world, and why trust is more important than the puppy interacting with the toy.
- Why Jeanette does loud noise exposure in week three, and the type of touch to get the puppy familiar with.
- The rules Jeanette applies to wean puppies onto solid food.
- Week four (28-34 days): working the puppies out of the litterbox, and introducing them to other people.
- How to choose who to introduce the puppie
Send us a comment, but we cannot reply. Please reach out at jeanette@badassbreeder.com
Jeanette Forrey
Webinars (classes and training)
The Ultimate Badass Breeder's Guide
Raising the Empowered Puppy Guide for Clients
YouTube Playlist