Talk To Tyllah

SEO & Business: The basics for how to get free traffic from google

December 26, 2021 Tyllah-Chanel Season 1 Episode 3
Talk To Tyllah
SEO & Business: The basics for how to get free traffic from google
Show Notes Transcript

This episode is a part of our 7 days of marketing series, which includes new content & freebies for 7 days straight 100% free to you. If you haven’t seen this series, I recommend checking it out to understand why this episode happened.

On Day 7 in our series, we finally discuss driving website traffic and creating an environment for sales by using SEO to get free traffic from google. Within this short episode, I interview SEO expert, Justin Borge, where we go over what to avoid, things you need on your website, best practices, and the best mindset you can have for organic growth. In total, We review 15 questions for you that took Justin 5+ years to learn.

If you love this episode, please consider donating to support my content so that it remains free and I can upgrade my equipment in 2022 via cash app.

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Here are the freebies I mentioned:
Building brand authority
Brand audit activity
Brand authority blog post
99 tips for Twitter marketing
7 Days of Marketing 

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Tyllah Hampton:

Hey, and welcome to my third Squarespace and third podcast episode, my name is Tyler. Today I'm going to be interviewing a special guest, his name is Justin board. And he has created a few different resources for you guys, including a free SEO course, a special heavily discounts a keyword research offer, as well as a guest blog posts article. So if you're interested in those things and learning about his expertise, stay tuned, we're going to do things a little bit different tonight. Last week, I allowed a lot of people to come on stage, which is great for engagement. But tonight, I really want to keep this space no longer than 45 minutes. So for the for the first 30 minutes, we're going to focus on my interview with Justin. And then at the last 15 minutes, I am going to allow people to come on stage. If you have questions that you want answered in between there, feel free to tweet me or tweet Justin or DM me and I'll happily ask those questions for you. Or you can save them until the end. Oh, Justin is here. Also, y'all. If you haven't read the guest posts that Justin published on the website, I definitely recommend doing that. I've been sharing the posts all day. It was such an amazing, absolutely informative article that Justin shared, he dropped for tipsy. I asked him if he will also create YouTube videos for you guys so that you didn't have to sit there and repost the entire time. So he actually also embedded some YouTube tutorial videos to show you visually how to do the things that we're going to talk about tonight. He has some special offers for you guys as well that he's going to go over just the rapid duration of this interview. So I personally have about 10 to 15 questions that I want to address that. And then he has some things that he's going to expand on just to give you guys a little bit more guidance. If we do have time. I will also like to maybe go over like a website or something with just that. If not, then maybe that's something that we'll do later on. And like a different recording of the podcast.

Justin borge:

This is my literally my first time doing this to the other 12 of you. So if I may sound like a boomer forgive me.

Tyllah Hampton:

No, you're perfectly fine. Um, did you figure out how to get how to tweet like I was talking about? No. Okay, so swipe down on the top bar at the top and then just make your tweet, promoting your offer. And then you're going to click share, and then share it into this Twitter space, and then it'll pop up at the top. Thank you all so much for everybody that is here. And again, if you have not read the amazing article that Justin wrote for you guys, I definitely recommend that especially because he actually set the time to create an embed YouTube videos in it for you guys to actually give you like visual examples. So if y'all do have any questions about SEO, please feel free to DM them to me, I am looking at my DM right now. So I will be able to ask them for you in real time. If you're just hopping in, we're going to be doing a different tonight, we're going to just allow people to come on the last 15 minutes. I also want to reiterate that if you do come on and speak, you're going to be limited to like 30 seconds to a minute to ask your question, just so that we can allow at least 10 people to come on and ask their questions. So how are you doing? Justin? What's going on with you tonight?

Justin borge:

Oh, man, I'm just good. preparing for this presentation. Want to make it as good as possible for all y'all. So thanks for being thanks for being here. We don't have visual, so I usually do rely on visual so I'm just gonna do my best to explain everything. And if anything's confusing, please don't be shy.

Tyllah Hampton:

Okay. Yeah. You know what, that's actually something that I wish that I hope that they do update about Twitter spaces in the future to where like, we can mirror our computer screens to go along with what we're saying. I just feel like it would make the experience so much better.

Justin borge:

Yeah. It's hard to give a presentation just verbally.

Tyllah Hampton:

Yes, it definitely is. But it definitely challenges your your ability to be a good educator, because if you can educate people solely on audio, it really speaks to your expertise.

Justin borge:

We'll find out how much of an expert I am.

Tyllah Hampton:

Definitely. So we do have a couple questions coming in. Before we go into the first question that I have right now, it's about bounce rate. Can you kind of explain what bounce rate is to everybody?

Justin borge:

Sure. So Google is a robot. And like all man made machines or human made machines, there is a way that they work. So the whole point of Google is they crawl your websites data, basically the code and signals that they pick up when people are on your page. And then we determine is this good enough to rank on page one of our searches? So what bounce rate is, is when somebody goes to your website, say They click on a page you have an article about, I don't know how to make cookies. And someone, I land on that page for cookies. And five seconds later, I'm like, You know what, this isn't what I'm looking for, I'm going to click away, that click away means I have bounced. So it is a bounce rate. So if people bounce more often than they say, so 100, people come to your page about cookies. And the average time on page is like, three seconds, Google takes that as a sign as this is not a good page. So if you have a high bounce rate, you'll be penalized. Whereas if you have a low bounce rate, if 100 people show up, and 95 of them, stick around, read your article about cookies, and share it with their friends, click a bunch of links, then you have a low bounce rate, and you're rewarded for that.

Tyllah Hampton:

Okay, so what what is a high bounce? What would be considered a high bounce rate? And what would be considered a low bounce rate?

Justin borge:

I do some research on that one. Okay. I

Tyllah Hampton:

mean, I know that it also depends on your niche, and what exactly you're doing. I know that from my own research that if you're doing something that people actually have to keep looking at, as they're like trying to do what you're explaining, you're going to have a lower bounce rate. So a good example of that would be like someone who blogs about cooking and gives recipes, right? Unless somebody is screenshotting, your recipes and screenshotting your instructions, they're gonna stay on your website the entire time that they're cooking something,

Justin borge:

right? Yeah, that's a good point, like bounce rate, it's all relative to your competitors, right. So regardless of like, what your percentage is, I think it's easy to get in your brain and go, oh, I need to have a percentage below the x or higher than Y or getting your stats. And it's easy, because it's kind of like sexy, glamorous statistics. But remember that all you're trying to do is beat your competitors, if you are making a blog about cookies, and there's this unique recipe, and there's only, I don't know, 100 other recipes just like it, your goal is to have the best one. So it solves the user intent the best. And if the other people have a higher bounce rate than you, then you win.

Tyllah Hampton:

Okay, so how would you? How would you suggest that somebody could lower their bounce rate? Not even just for blogging, but for like a product page? For example? Like, what are some things that they could incorporate into a product page to lower their bounce rate, anything that keeps

Justin borge:

them on the page? Really, YouTube videos, like embedded videos are good, because it gets people to click and stay there for a minute because you know, videos engaging. Also, it's really important to have a good introduction. So one thing that I like to preach in people's intros is that we all have really low attention spans. And at least as far as Google is concerned, what people come to Google for is to solve a problem. The whole point, your whole job, like forever and ever onward, is to solve a problem for someone. Because that's the only reason to Google. I don't google something unless I have a problem to be solved. I don't Google when I'm just looking for entertainment, I come looking for a problem to be solved. Make, make it obvious that you understand what that person's problem is in your intro. So hey, you clicked on my article about how to make the best chocolate chip cookies, Read on to read the best chocolate chip cookies real easy. So in the first like two seconds, like you want to tell them, Hey, I know why you're here, and give them a reason to keep reading. So that's a really good way of doing it. Oftentimes, when people create content, they'll go on this big like rambling intro. And you know, what happens is, you're not sure if this is what you're looking forward to you leave.

Tyllah Hampton:

I absolutely love that you brought that up. Because that's one thing that I actually hate about the food blogs when you click on a food blog, and like the first five minutes of you scrolling is them talking about how we start great grandma's recipe and how she passed it down through 10 generations and how you got to have a special cast iron skillet to cook it in and stuff like grow, do I need three eggs or not? Like it doesn't take off?

Justin borge:

Yeah, so I can explain that is I actually find this this concept kind of interesting, because I'm sure that's an anecdote we all understand. You know, I want to know how to make this thing. And instead, I have to hear about their grandma's recipe and how we always eat these on winter mornings. And like, I don't care. But the reason for that is because like I was saying Google is in fact a robot. And they can't think the way that you and I can they can read and they're probably working on it. But right now they can't. And the way that they just have a tough job to do. Like they use their computers, like they're not wizards. They use their computers and their robots, and they programmed to crawl the internet and go okay, what's this page about? Like the only The way they can know is by crawling the page. And if that page says a lot of things, so they crawl the page, and they don't see the word cookies 100 times, how can they be sure that this is in fact a blog about cookies? They don't have eyeballs, what they have is a computer. So what their computer is doing is they're crawling your site or crawling your page, and they say, okay, the person on the other end of our search typed in peanut butter cookies are how to make homemade peanut butter cookies. And if your article does not say, how to make homemade peanut butter cookies 20 Times, How Will their crawler know that that's what this is about, and why they should rank you. Like, if you just go, you know, I like chocolate chip cookies, well, that doesn't necessarily solve the searchers problem i This is about oatmeal cookies, well, that doesn't solve the circuit problem, but searchers look for how to make homemade peanut butter cookies. So if you think about that, okay, what is the what is the robot looking for the robots looking for the word how to make homemade peanut butter cookies a bunch of times in your code. And if you actually put that in, you know, a handful of the the right places, which you know, I can go on about later. If you put those in the handmade or the right, or in the handle the right places there crawler will know, this is in fact a page about how to make homemade peanut butter cookies. And if 100,000 people in the world are Googling how to make homemade peanut butter cookies, and you're on page one, you might get, in fact get shown to 50,000 of them in every month. And so that's how you drive traffic to your site. And once they're on your site, then you you know, you nurture a relationship, you get them. Hey, if pop up, give me your email address, and we'll, we'll talk about this. I'll educate you a little bit more about that. And when you're ready to buy, you can hire me.

Tyllah Hampton:

Okay. Well, I think that was a wonderful introduction. And thank you to the person who DM me that question specifically, I do want to give you an opportunity to introduce yourself to everybody now that we have a few more people who joined on. So you know, just tell us a little bit about you where you're from, and your expertise, and then we're going to get into the interview.

Justin borge:

First off. Hi, everyone, thank you for being here. My name is Justin. I am the founder and CEO of a digital marketing agency that focuses on SEO and creating contents to drive traffic to your website. And the theory is, the more traffic you can drive to your website, the more money you can make. And I just happen to know how to drive traffic to your website. I am presently in Orlando, Florida. I'm from Portland, Oregon. I am currently with my in laws, actually in Kissimmee, Florida, not far from Orlando. And we just arrived here about a month ago. So still still getting used to humidity.

Tyllah Hampton:

Okay, how long have you been doing SEO?

Justin borge:

Five years? Little more than five years. But yeah, it's, it started as a hobby. I'm, I guess I'm kind of nerdy. I like numbers. I like statistics. I like writing. And at some point when I was 29, I learned you can make a lot of money, writing and playing with statistics. Like damn, this is for me.

Tyllah Hampton:

Okay, so I do want to, you know, go ahead and move into the interview. Thank you so much for taking the time to introduce yourself to everyone that's here. If y'all have any questions, please feel free to follow just saying he's really nice and really dope. He's also really funny. We've gotten the time to FaceTime for a little bit. And he's a phenomenal writer. So again, if you have not taken the time to review the blog posts that he published within my blog, then I definitely want you to take the time to do that. And just watch the view the videos that he also embedded in it. So can you explain what SEO is? That is like the number one question that I've gotten?

Justin borge:

Sure. So yeah, from the very, very, very basic perspective, SEO is an acronym for search engine optimization. What it means is you optimize your website so that search engines like Google can read it, crawl it, and then rank it on page one. And when it's rank on page one, then you get traffic. And when you get traffic, you make money. In the very basic sense, more traffic almost almost always does equal more money, whether regardless of what your site is, if you're selling ad space, especially if you have a blog and you have a banner on the side that's from a big company or something you can say, I have 100,000 eyeballs every month. How much would you pay me to be adding that banner? A lot of these companies have huge budgets. And if they're in your niche in your industry, they'd be like, well, I'll give you two grand a month just to be on the side of your blog because you have 100,000 eyeballs looking at it. You can also make sales if you have a product for sale. If you're trying to sell something. You can say hey look 100,000 of you. I have a thing for sale. I you know you come by my widget And if 1% of those 100,000 people buy, then you just sold 1000 widgets. So that's just the name of the game, it's optimizing your website, so that you're on the first page of key Google searches. So anybody looking to solve the problem that you solve will find you. And once they find you, then you can earn money. And that's the basics of SEO.

Tyllah Hampton:

Okay, um, so Oh, okay, I'm so happy that you didn't like make it super technical, because I know that it can get very technical. When you start talking about like Google robots, and the different updates that they've done, I actually just started researching those things myself. And it can feel very overwhelming. So small businesses, and I noticed that when small business owners tend to feel overwhelmed with these types of things, they tend to shy away from them not really understanding what they're losing out on. So with that in mind, what do you think are the top three mistakes that small business owners are making? When it comes to SEO?

Justin borge:

I want to actually kind of address real real quickly, the first thing you said, Yes, that is confusing and overwhelming. That's just like, Honest, honest to God, like it is by design. SEO as an industry is the people who teach you how to rank on Google. So these are the people who know how to rank on Google. And they're all competing with one another. So if there's a bunch of really brilliant people who all know how to do the same thing, and there's they're all competing for a space where there's, there's a lot of smart people trying to rank for the same things. And if you're trying to rank for the same things, the way you rank there is by being really long and complicated and making listicles of the top 20 ways to do X, or the top 50 ways to do Y. And none of that's, in my opinion actually helpful. Just like the recipe example earlier, it would be much all you're looking for is a straight answer, what you want is how to make cookies. And instead you have to hear a story about my grandma on the beach. And it's the same thing when you're trying to learn a skill in the credit space like SEO, like your if you went to SEO or to Google right now you've heard if you typed in, like how to do SEO, the top 10 results are going to be like 6000 word, ultimate guides, written by a software service who wants you to spend $100 to learn it, or it's going to be written by an agency who wants you to get on a free consultation, it's you know, you don't just write those things, because you want to help someone, you write those things, because you want to rank on Google. And if there's a million people trying to rank for the same things, it gets complicated just by people. So keep that in mind. It's easy to get overwhelmed. But for a regular human, the concept is be helpful drive traffic to your site, right words that people are looking for, and capture that lead once you get there. So with that said, Tala, you asked about the top three mistakes. Yes. I think the top three mistakes I, I would say is, you don't have an optimized website. So even if you were you knew you understood, SEO for content, right. And you had a website, that was a poor website, for example. Google looks at the quality of your website as a ranking factor. So your website is really slow to load, or it has a lot of bloat in the background below is like, you have too much code. So the way you make a website is you write this code into a file, and you upload the file to a server and then it becomes a website. The best way to make a website is to code it yourself if you are a programmer, or a developer. And you can code a nice clean website with a few lines of code that is ideal. However, developers are in high demand, and they're expensive and most of us can't afford one. So we rely on tools like WordPress, or Shopify or Wix, or Squarespace or a handful of others. There's a ghost, there's Webflow, etc. And some of those are better than others at creating optimized code, page builders that are targeted to beginners, I don't mean to scare anybody, but I have never found a website that ranks well.

Tyllah Hampton:

Now I want to I want to add to that because I literally had this conversation with a web designer on Tik Tok, and she made this video she was like, there's no difference between WordPress Wix and Shopify. And I was like, I hate to be the bearer of bad news, y'all but this lady is giving you misinformation because a Wix website is never going to load and be optimized like a WordPress website is that it's just plain misinformation. So she can charge you $500 To build a website that's halfway functioning. I'm sorry, like

Justin borge:

Right, it's expensive otherwise. So like, I totally understand why Wix has a market shop, you know, and Squarespace has a market, I get it, like if you don't know how to code is overwhelming. And they're like, hey, for, you know, we'll make it easy for you to pop up your site and get a business. And for a lot of people say you're a restaurant, and you just need to show your, your, your menu and your hours and your location, that's totally fine. But if your goal is to rank on page one of Google and drive 100,000 traffic to your, your website every month, you need a better website.

Tyllah Hampton:

Definitely. Can you also like explain what it means to have an optimized site? Like what does optimized mean?

Justin borge:

Sure. So basically, when remember, Google has a robot guy keep hammering on that Google is in fact a robot. It's not like one guy, like eating Cheetos, like watching everything on the internet. He's actually it's actually a robot that crawls through every page on the internet, with the goal of saying, Okay, this is about x. It is intended for y it answers Z questions. And here's the other things that I can read, I can decipher from crawling this website, because you know, the internet's huge. There's billions of pages on it, and millions more being posted every day. So they have a robot that crawls through it, the way you optimize it is you tell that robot? Hey, I deserve to be number one for this search. I know there's 100,000 pages just like and on the internet. But I deserve to be number one, and thus you should put me there.

Tyllah Hampton:

Okay, so we have a couple questions that just came in, I do want to make sure that I ask the question see that people are sending me. One question someone asks is, is it possible to use keywords and product descriptions to get picked up by the robot along with the blog posts?

Justin borge:

Yes, that's the whole point of the game. So you're actually ahead of it, if you know that much. The whole point is finding keywords. So every SEO campaign starts with what's called keyword research. There are expensive tools that make it easy, but they're expensive. The one I use is called H refs, it's a H R E, F s.com. It's like 179 bucks a month. So it's not for everybody, unless you're doing this for a living, which I am. So I pay for it. There are a couple of options here. If you're looking for a free a free version, there's one called Uber Suggest you b e r s, E, G, D, E, F T, it's not as reliable as the others, but it's really so take, take what you can. Other ways you can do it are if you find a keyword that you want to rank for, say it's important for your business, you meet you, you sell flower design, you sell bouquets of flowers for weddings, you might search for the term flowers for weddings, right? Scroll to the bottom of that Google search, and you know that there's all these lows, I think it's 10 or eight suggested searches, I say like people are also searching for those keywords. Those are like those are actually informed by real data. So around the world, people are asking, you know, like, how do I get the best flowers for web design, etc. The concept is, when you know the keyword you're trying to rank for, whether it's, you know, flowers for a wedding, or how to make homemade chocolate chip cookies, when you know the keywords that you're trying to rank for, then you put that keyword in a bunch of places on the site, you put it on the in the URL itself, you know, www dot Justin's blog.com/how to make chocolate chip cookies, you put it in the title, how to make chocolate chip cookies for everyone, for beginners, you put it in. So when you when you read a blog, pay attention to the ones you see on the first page of Google, they all kind of follow the same format. There's an intro, there's a body a conclusion. And in that body, there's these big words, those are called headers, it's like, and it's like a underneath this big word, you're gonna see a paragraph and that paragraph is going to explain the big word. It's an outline for an article. And those headers have their own purpose. And they always include a key word, which is automate chocolate chip cookies, or whatever your keyword is, you optimize the crap out of that blog post, you make it enjoyable for the human because you are writing it for a robot, but you're not robots and programmed to be as good as a candidate understanding what humans want.

Tyllah Hampton:

I just want to add to y'all make sure that you avoid keyword stuffing, like it is important for you to use keywords. And it is important for you to make sure that your posts are optimized for robots, but you want to write for humans first. Like you want to make sure that you're writing things that people will organically want to read and not just trying to rank in Google because if your number one goal is just to rank in Google, you will get clicks but then you'll have a high bounce rate and you'll be booted from Google anyway. So somebody asks Can a I noticed when the SEO isn't matching with the graphics or other Your information on a website

Justin borge:

kind of depends on what AI you're talking about.

Tyllah Hampton:

I think they're talking about the Google robots. Like the

Justin borge:

Google robot, can Google robot detect plagiarism? Is that what I'm hearing?

Tyllah Hampton:

No, I think they're asking if it like, can you tell when the graphics on the website and the other information or products isn't matching, like what you're blogging about?

Justin borge:

Got it. So it can't actually read images. To my, to my knowledge, if anybody knows better than that, I'd be, I'd be interested in hearing, hearing that perspective. I don't think because you know, it doesn't have eyes, it can crawl through your code. And when you label your image, so say you have an image about a beach. And when you look, the title of that, or the file name of that image is like picture of the beach dot png, they noticed that this is a picture of the beach. And when you upload your image, there's always a little box that says alt text, that is for when blind people are using screen readers. screen reader will read that because it can't tell them what the picture is about. It'll say, this is a picture of the beach. So if I'm reading this article, via a blind person's assistance screen reader, it'll say, here's a picture of the beach. And that's also actually how images get on Google images. So if you're ever on Google images, looking for a photo, the reason it's there is because someone named it that and they put it in the alt text, and they optimize it and said, Hey, this was an image about the picture of the beat. So when someone Google's picture on the beach, this should show up.

Tyllah Hampton:

Okay, so is that. Okay, so is that like the main difference between alt text and SEO optics, helps the search engine understand what a image is, so that it can recommend it to people?

Justin borge:

Exactly that was used. You said that so much quicker than I did.

Tyllah Hampton:

I'm just trying to, you know, make sure that I summarize it in the most simple way possible to make sure that everybody does understand. So in regards to the three most common mistakes that you do see businesses make when it comes to SEO, how do you think they can best overcome those mistakes?

Justin borge:

Well, I actually didn't finish my top three earlier, I decided on optimized website, the other two, writing without keyword strategy, it breaks my heart. So writing on keyword strategy, and when you're not writing to solve a human's problem, so optimize your website, right with the keyword strategy, and write to solve for a problem those and then you'll be those are like the three best tips I can give someone because even if, because Google's always doing its best to try to like give, you know, its users what they want, right? Like, if you if they don't give you what you're looking for, they're failing, and you're not going to like Google as much. So their job is to give you what you are looking for when you type in a search. So this makes their life easier. So when you write with the key, right, without a keyword strategy, for example, it breaks my heart. I see this all the time I do consulting, so if anybody wants to pay me for my time, I can look at your website and tell you what you're doing wrong. I do this all the time. I see it frequently, especially with people who are in the thought leadership space, like say, I'm an expert, and I have a lot of a lot of good motivational things to tell people. My thoughts really are amazing. And people want to pay me to come speak at their conference. But I don't know SEO. So what I'll do, what they'll do is they will write a blog, and it's a really well written blog. They're smart people, they clearly put hours of work into this. And I look at it and I go, Google can't read this. It's just a bunch of words, you need to tell it you need to say this is the word I'm trying to rank for. This is why I deserve to be on that search. Because otherwise, you're just writing into the void. And the only people who will ever see it are the people who end up on your site via social media, or they end up on your site, because your email list or something, they're never going to find it on Google, which is a huge missed opportunity. Because especially because the world's freaking huge like, I think it's really important to emphasize like how big the world is like, and a lot of us have internet and a lot of us use Google. So like if I have a problem and I think I'm the only one in the world with this problem. Bs there's 100,000 people just like me with the same problem. Solve that problem, put it on on the on the page and tell Google what that problem is, and other people will find it.

Tyllah Hampton:

Okay, I also think that it's important to add to that before you start blogging, you really have to take a step back and understand how to properly format a blog post and you need to understand what the different headers and tags me because I h1 tag, h2 tag and h3 tag for your headings are not the same thing and you can really confuse that Google robots when you use the wrong headers in the wrong place.

Justin borge:

Yeah, big, big time. shameless self promo, I actually have a free SEO course on my website, I will promote that afterward. It's totally free. It's five articles, I been getting a lot of good praise for it, I put a

Tyllah Hampton:

friend, send me the link via DM, and I'll create a tweet and pin it to the top of the sweater space so that they can go ahead and access it.

Justin borge:

Now I have to learn how to use the damn thing. Oh, god, okay,

Tyllah Hampton:

so my next question would be What is the most cost effective method to prioritize SEO with a limited budget?

Justin borge:

Well, learning it yourself is always free. That's, that's what I did. I didn't have much money when I started. So I learned using YouTube tutorials and, you know, other free resources on the internet. There's a lot of them, I think the best one is my free course. Honest to God, there's not just me being like, cocky, but I did put a ton of effort into it. And I purposely made it free. Because I wanted the most people to be able to see it. Like, there's the concept of I want to do good in the world. But be this self promotional part was if 100,000 People know that I'm good at this, maybe one or two of them will be rich and able to hire me. So that's kind of my whole game. So don't feel ashamed to take advantage of my free course. I think it's good. I've gotten good feedback from it. cost effective. In a perfect world. You can learn keywords, keyword research yourself. H refs has a $7, one week trial, and then afterward, it gets expensive. So be sure you learn as much as you can before you start that trial. I do. I can't help you with that. That is something that I write a lot about my blog. But it just like anything, the more you put into it, the better the more better your results will be.

Tyllah Hampton:

Okay, those are really good tips, I'm definitely gonna check out your course. And I'll probably do a review over it too. I'm always like signing up for SEO stuff just to you know, learn different things, something recently that I started doing too. I looked at HubSpot. And HubSpot has a really cool inbound marketing course, that I think would pair really well with your course in terms of learning SEO, because they conduct cover SEO. But it's a very short section of the entire course that I'm taking in terms of what you'll learn via SEO and pair together, I think that those two courses can really help you guys a lot. And it can really empower you to take advantage of SEO because something that people will tell me a lot of the times is that they have they just have a really hard time driving traffic to their website. But when I'm talking to them, I'll learn that the only thing that they're doing to drive traffic to their website is posting on social media. And that is not enough, you are really doing yourself a disservice by not learning other methods of driving traffic.

Justin borge:

Right. And the thing about SEO, if you ever spent if you spend five minutes on an SEO blog, you're never gonna be see some like, really nerdy graphs about, you know, starting on day one, we had no traffic and then day 100, we were now making 100,000 traffic in this sexy graph that just goes straight up. And that's your Ganic traffic from Google every month. That's the point is that the more you write, the more traffic you get. And it's a nice steady incline. I'm gesturing upward in my room right now. It's a steady incline up to up your graph. Whereas if you're looking at a social media graph, what you're going to see is a bunch of spikes, you're gonna see like, Okay, on day one, I posted something that got a lot of eyeballs, and my website had 1000 People went to it. And then day two, no one went to it because I took the day off. And then day three, no one went to it because I was tired before I was sick. But and so like you're and then day five, you post another thing, you get another bump, day six, you get a post, and because every time you post something, yes, you're gonna get a bump. And that's the point. But like, it doesn't just grow with you. It's spike after spike after spike. And the day you stop producing is the day your website dies. Whereas with SEO, you it is an investment you have to write, you have to write a lot of articles that are helpful, and you put 100 of them on your blog, you put 200 of them on your blog, and then it just grows forever and you're asleep. It's like you have built with the machine and the machine just works for you forever ever and ever. And so by the time you're already on page one of Google, you're gonna stay there forever until someone writes a better article than you. So it's worth doing. It takes a while, but you don't end once you have 100,000 people visiting your blog every month just passively you You don't have to do anything, you can take a break, you can take a nap.

Tyllah Hampton:

Okay, that's really good to point out another thing to add to it too, a lot of business owners think that running ads is going to solve their problem without taking the proper steps to understand SEO, what would you say to people who want to skip over SEO and just try to run ads and wasting a bunch of money in the process?

Justin borge:

I mean, I wouldn't say it's a waste per se. I mean, as you know, they're they're in business for a reason. If you have $10, and you want to make 100 with it, just keep pouring that in the ad machine, go for it. Like, I've seen it work for businesses, like you could have no SEO and you I mean, I once one of my first clients, that's how they existed for four years was they were just, I'm, whenever I stopped spending money on ads, I stopped making money. So they were kind of just like, crippled by that they, like their whole business was dependent on paying Google and Facebook. And if the instant I stop paying Google and Facebook, like my business crumbles, which is kind of scary. So I guess Yeah, ads, just thinking, your own strategy, what works best for you, if that's if that works best for you. And it has worked for you, man, no shame, do it. I would just, if I was advising a company, and you were my client, I would say do both. Rely on your ads to make money now, and use that money that you're earning to invest in content. If not writing it yourself, hire a freelancer, pay someone on the internet to write your content for you learn to write, because it's going to pay off or pay off later. And when that starts paying off, you can not rely on the ads as much.

Tyllah Hampton:

Okay, I think that's really good advice, I definitely do think that you should take advantage of both. I personally try my best to do you know, SEO and Google ads and creating organic content. Back to the point before where we talked about like having an optimized website, something that I learned is the term above the fold. And I know that it comes from publishing newspapers, but we use it now. Modernly when talking about websites, which is just you know, the first part of your website that people see when they click on it, so what do you think, needs to be incorporated above the fold on these on the websites for small businesses?

Justin borge:

Same thing, just remember, Google's a robot. I know I keep saying that. But you need to remember that, like, there is a way that it works. It was programmed by a nerd. And that nerd said when you see x do Y, and that is just how all machines in the world work. When you when you do when you see this, you do that. And so what is crawling what that robot is crawling is, and the very beginning of your page, the very top thing, the most important thing they're going to look at is the title. What is the what is this title that you want that title above the fold, the very first thing you see, when someone a human goes on a search, and they say hi, I'm looking for the best recipe for grandma's chocolate chip cookies. It better say above the fold right away, you have reached your destination. This is the ultimate guide to how to make chocolate chip cookies because that is a good for the user and be good for Google because it's right on top. It's very prominent that this is what this page is about. It's in the URL. It's in the title. It's above default. So that's just a good way of prioritizing what this page is.

Tyllah Hampton:

Okay, that's a really good way to put it. Is there anything that you recommend avoid doing above the fold or your website?

Justin borge:

being spammy? Don't be spammy. Always like, it's, it's really tempting. So when I remember when I first started learning about SEO, I was like, oh, I should just find a word that's easy to rank for. And it gets searched 100,000 times and then throw those that term on my page 100,000 times, and I'm gonna make money. And that's actually not how it works. Because that used to work in Google, like 10 years ago, I used to have a boss, we were in the coffee industry. And I remember he would brag that when you go go coffee, we're on page one, like we are the coffee people. And the reason he was able to get on page one was because this was a like 1999 or something. And when the website loaded, he would have like a black background. And he would just stuffed the word coffee in it 10,000 times also in black. So to the average person, they couldn't see it. But the Google crawler when they crawl the site name, see the word coffee 10,000 times and that was how you ranked over time, Google got smart and other people were, you know, manipulating them and trying to screw up and trying to cheat them. And they built their algorithm to be smarter than that. So that has just been getting stronger and stronger and stronger. Until now. It's 2022 and they're really smart. so they can tell when you're stuffing. So don't just throw that word in a million times try to use a natural sounding language like try to actually be helpful. And that's the easiest thing that I always recommend to people is like, don't try to King the robots. That's not the point. The point is not to game the robots. The point is to understand how the robots crawl and hold to what human, be helpful to a human. But understand what you have to do in order to make sure the robot knows you're doing that.

Tyllah Hampton:

Okay, that's good to know. Um, I would like to add you guys that I did create a tweet. And I pinned it to the top of this Twitter space, which just says free SEO course, please make sure you sign up for it before he magically decides to start charging for it one day. Make sure you take advantage of any free resources that we do tell you guys about any free trials that you can sign up for. Someone does have a question for you, though. They want to know do you have some blog to drive traffic from from Google to your website?

Justin borge:

Not necessarily. So I actually just read it. So we, in addition, SEO we also build websites. So if anybody needs a WordPress website hire us. But we actually just did an E commerce site, which she's a really brilliant, she makes really dresses and corsets and like handmade clothes, and it's an ecommerce store where she sells her clothes. I was doing keyword research, and I found that this is just a super niche opportunity. Her term was like Renaissance corsets. So if you're going to the Renaissance Fair, and you want to wear these Renaissance corsets, it was just a goldmine opportunity, like 8000 searches per month and zero difficulty. So, in that instance, if you're the only one on the internet making a page about Renaissance courses, you don't necessarily have to blog, you're just the only one doing it. But as as competition goes stronger, as more and more people start writing articles about Renaissance courses, she might get bumped down. Yes. So it all depends on the the opportunity and how big is it how much competition there is for that term. So the name of the game and SEO is finding keywords that are easy to rank for that you can theoretically rank for. And if it's easy, maybe just having a page all about that, that term will be enough. But the more competition, the harder you have to work for it.

Tyllah Hampton:

Okay. So, um, that's a really good thing to keep in mind is that it is going to vary by industry, I want you to understand that. And it's going to be a lot easier for you to rank when there is less competition, but there's also going to be less search volume when there's less competition, as well. Right. Alright, so I want to give everybody a chance to come on stage and ask any questions that you have about anything that Justin has said. So if you do have questions, now's the time to raise your hand. I'm going to approve one person at a time. Please remember to keep your question like 30 seconds to a minute, so that we can allow a few different people to come on. Please don't be shy. No question is a dumb question. You know, we're doing this as a very beginner friendly way for people to learn about SEO.

Justin borge:

Yeah, I agree. Just shoot him at me.

Tyllah Hampton:

Alright, so Darren is the first person that we're gonna let on stage ask the question.

Justin borge:

Well, thank you. I appreciate that. So thanks for hosting this. Tyler. And Justin, you and I were chatting earlier. So I'm glad I made it here. And I just finished your free course this last week, I can highly recommend it. Yes. Thank you for that. Of course. Here's my question. So I'm trying to figure out the stuff that my audience is actually searching for. Because I feel like I'm writing a ton of content. I haven't done a great job with having a keyword strategy. So that's something I'm working on for next year. But how do you go about, you know, you want to serve this audience? You're trying to build an audience here on Twitter or Instagram or wherever? How do you find out what they're searching for, so you can write that content for them? Understood. So there are a handful of tools out there the best ones that be promarkers, quote unquote, pro marketers pay for are called hrs, H. R E. F s calm. The other one is sem rush or SEM rush, sem ru sh. And another one is Moz. Those are the three big players for keyword research, at least in my opinion. And but they're expensive. So you have to be ready to pay for it. What you what you do with those is you type in your niche and you say, hey, my niche is x, and then it'll come back and I'll say, hey, because your niches x, here's 5 million keywords that are all about x and those 5 million keywords that are all about x. Here's how easy here's some that are easy to rank for. Here's some that are hard rank for it shows you the data, basically, and you have to interpret the data. Once you find one that's a I can rank for, and B has a High search volume, you say, okay, that's the one I want to go after. And then what I recommend doing is going into Google and searching that term. So this is the one that I want to rank for. Let me find out what is currently ranking there. So then this is the term that I'm trying to rank for. Go to there, and you see, hey, these are the top 10 current results. And you'll say why, like, why is this the number one result for the term that I'm trying to rank for? And you can just play this game? Why is it there? Like, why is it number one? And usually, it's pretty obvious the words on the page 100 times, it's long, it has a bunch of images in it. It has, you know, things to do links to click, and it, you know, it's pretty obvious why it deserves to be there. Does that answer your question? During any more clarification? Yeah, no. And I've, I've done that actual process through H Ahrefs. And using a free trial and doing keyword research and stuff. But I think the, the, what I'm trying to get at is I feel like I'm doing everything right to build my audience, but still have the disconnect of, you know, I only get 100 to 300 visits to my site every week. So I'm excited to chat further with you outside of this space. I'll leave some time for others to ask questions. But yeah, it's been super helpful. I'm happy to help. Yeah, I mean, I'll answer this really briefly. One is if you're getting one to 300 traffic from it organically already. i My first question is, how long have you been doing it because sometimes SEO like it takes a year to really kick it, it takes two years to really kick it. I had a client at a landscape company. Two years ago, he hired me to re optimize and 40 blogs, he had 40 blogs that were just kind of haphazard or 42 blogs that were just kind of all over the place. And he his business was doing okay. But their organic traffic was in the dumps. I re optimize those 42 posts, you know, and I said, Okay, here's a keyword I'm going to try to rank for I'm going to link to this other page, optimize it, it took me two years to kick in. And now though, it's totally paid off, like I posted about this on Twitter recently, when I left out work, like two months, it was like a quick in and out job. When I left there, they were getting 400 traffic per month. And like the other day, they're like 11,000. And I was like, damn, good job, Justin. Like, I just optimize these articles. And two years later, they're getting 11,000 traffic. So it takes a while. But if you're doing all the right things, just keep plugging away, be consistent and trust the process.

Tyllah Hampton:

Something else I want to add to is you can try this website called Answer the public. And it's like another robot tool that compiles all the questions that people are asking online. And it's free to use, you'll go on there and you'll type in like your niche or a keyword or a key phrase. And it'll give you like a list of questions that you can answer in your content that people are actively searching for right now.

Justin borge:

Take that next level, there's a if you love the answer the public, Tala, that's a excellent, excellent resource. It's also just kind of fun to use. If you want to take it another step further, there is a Chrome extension called Keywords Everywhere. It can get kind of expensive if you pay for it. But I believe there's a free trial, or at least an affordable trial. You What that does is it takes all the words on the page, and it shows you the actual search data. So you can go to answer the public with Keywords Everywhere running, type in the search, and it'll just pop out. All these questions people are asking, and how people are doing it, and how competitive it is. So it's totally, it's kind of a trippy experience.

Tyllah Hampton:

I think that's a good tool, too. So thank you so much, Dara for asking that question. That was really great, great question to ask, Does anybody else have any questions that they want to ask Justin about SEO? Any tools that you have any questions about that he mentioned, now is the time please raise your hand and request to come on stage?

Unknown:

Just so I sell gourmet popcorn, and it's a competitive space of one on ones to get around those. Only use search words.

Justin borge:

If it's overly used and highly competitive, what I always tell people is talk to your audience, like know who specifically you're talking to. I know this sounds a little bit corny and a little bit hippie dippie. But Google's whole point their whole goal is to solve problems that people are having. Right? And their whole plan for the future is to do a better job of that forever. Like 10 years ago, it couldn't give you as good a result as again now and going forward 10 years from now they're gonna give you even better results. That's their goal is to give you the best results possible he know that, then what you can work backwards and say is, what am I? What does my audience want? Specifically, hey, you you bought from me, you're like, my best customer. Tell me why you bought from me like, What do you like? Why? What problem were you having? You didn't like other popcorn because it was to x. And if they tell you okay, my popcorn was, you know, the reason I chose you. The reason you're my favorite popcorn is because it is not as why you can read an article, here's why my popcorn is the best because it's not as why, because the word came straight from your audience's mouth actually gave you money. So if there's one person who's interested in that, there's 100,000 more, just remember that, I hope that helps.

Unknown:

Thank you, thank you, I

Justin borge:

really appreciate that. Good luck. Who knows 10 years from now Twitter still gonna be valuable? Who knows if Facebook. So the valuable thing about SEO as long as people are using Google, that we're going to be driving traffic. One tip I would give you is if you're already creating content, repurpose it for SEO.

Tyllah Hampton:

reiterate, you know, what Justin was explaining to you is that social media platforms come and go and phases they die out they're reborn, we've seen this time and time again versus Google has been in search engines in general has been pretty consistent for the last 25 years. And that will be a benefit to you. Another thing to keep in mind too, is that if you optimize your social media content, it will come up in search engine. So a good example of this is on Instagram, they give you the option to add alt tags to your content. As long as you're uploading that content and using the appropriate alt tags and descriptions, you still have the opportunity to optimize your Instagrams content for SEO

Justin borge:

to like piggyback off what you just said, like, if you're for example, I fully expect that Tyler at the end of this recording is going to take this audio transcript and turn it into a podcast. And then there's going to be a text transcript, which should be turned into a blog post. Like all that all came from one recording. So I've answered how many questions tonight those those can all be broken down into little blog posts, just from this one conversation so you can extract what you're recording on a video or on a audio thing and actually turn it into words like and put and just put that transcript up, throw the headers in there, optimize it for SEO. So you're getting like, I don't know killing two birds with one stone. If you don't mind that metaphor.

Tyllah Hampton:

The next person we're gonna allow to come up on stage is Sierra. After Sierra as her question, we're going to allow one more person to come up on stage and we're going to wrap up. I would like to say you know, if you've been enjoying the weekly Twitter spaces and all of the content that I've been dropping this month, please donate to my Creator fund so that I can make sure that I can create content for you guys for free. All 2022 Y'all know I'm very passionate about HIPAA helping small business owners and such by Ty is transitioning away from being a service provider business more into a content based business so that we can host workshops, more Twitter spaces and invite more experts and get more people to guest blog on our blog and stuff. So if you have $5 to spare, please consider donating the tweet that's pinned at the top of this space tells you exactly how to do it. Alright, so Sarah, feel free to take your mic off of mute. And you can ask your question for Justin. Hey, Justin.

Unknown:

I already made a tweet about you. I was like nobody, nothing me. homemade peanut butter.

Justin borge:

Jokes are landing. So I'm really happy to hear that someone thought it was funny.

Tyllah Hampton:

But I actually just wanted to I'm a social media strategist, by the way for anyone who is listening and doesn't know me, or follows me. And I actually if I could, if it's appropriate, just give a couple tips that have kind of helped me blend SEO, and social media strategizing. Because I think when Damien was saying that stuff, I was like, Oh, this is a perfect time to realize that they actually work together. So if it's appropriate, I'll just give like real quick, but if not, I just

Justin borge:

I think I think it's appropriate controllers are cool with you. Yeah, that's fine.

Tyllah Hampton:

Okay, um, be real, real quick. Okay, so Tyler already noted, but one of the biggest things that you can do to change your business and its metadata tonight is go in and add alt text, press edit and add alt text to all of your Instagram posts, all the ones you care about, right? Another thing that you can do is now you have the power to edit your Instagram post. So go in and add some of those key words. Another one of the day that you can do on Twitter is start to work from the desktop on Twitter. If you have a business, you need to be working During your desktop on Twitter, because there are so many functions that you can access, like, you can actually add alt tags, you can do that on mobile as well. But being able to see the key words and SEO tips from places like I'm sure I have to hop out for a second, but I'm sure Tyler mentioned at the public, right? So you can look at ask the public and put those key words into your tweets. You can go to the trending pages, and use some of those like, use a trending page as a key word database for the day when you're creating your content, or you're doing your tweets. It's not it's really, really, really not that hard to do. If you have a website, like Shopify, I probably use the one that nobody else is used. I use Weebly just because it's super easy. Y'all know me, I'm a tech Granny, I learned that I learned nothing else. So I use Weebly, it does wonders for me. But there's a SEO like section under all of your freakin What do you call those products and services where you add those in? Go in there and literally add, just add a question if you got to. So if you type in how to make homemade peanut butter cookies, and you have the recipe to that on your website, it's okay to even add that question into there. Like I done I accidentally somebody who knew nothing about SEO, I was just looking up questions about herbs on my holistic website. And what I did was I just answer all of the questions from answer the public. And I have I rank in 212 keywords. I'm not number one, you know all of them. But like I'm literally a tech granny. And I get so much free traffic to that website to this day from Google, just because I did those couple things that you don't have to hire somebody to do if you can't do it right off the bat. That's

Justin borge:

great, great tips. And one just real quick thing with Austin here with regards to how SEO plays well, with social media. When you publish a blog post, and you tell Google, hey, it's all about x. And then you if you have a social media following, and then you post a link to your social media, the instant you post it, suddenly, a bunch of people are gonna show up on that post. And they're going to be able to begin engaging with it. And Google takes those engagement stats like the timeline page, the bounce rate, how many links people clicked, if they shared it, you know, if they were on the page for 15 minutes, and they opened all the links that were on there, the Google is going to take those signals and say, Hey, this must be a good post. Next time, I'm going to make it even higher. And that's how they that works. So if you've got a social media following, like leverage it, like push people to that blog, so that Google gets those, those signals and they will start to grow you.

Tyllah Hampton:

Those were great tips from both y'all. I definitely appreciate the sentiment that both y'all shared about how to better incorporate social media into your SEO strategy, especially because Twitter is not a social media network. Twitter is a mini blogging website. Twitter is a news app that you can share content in real time. You know, it's one of the few apps that we do have on social media, where you can participate in the trending topics and in the news trending topics, and actually not only get pushed into Twitter algorithm, but simultaneously get pushed in Google's algorithm, because you can Google News things that are happening right now. And there are plenty of tweets that will come up about things that are happening. And you can be one of those sweets, just by using the proper keywords and answering the right questions and stuff. So I'm going to allow one more person to come up if one more person does have questions for just then speak now or forever hold your peace. After that, if you do have questions for just that, please DM him. And also please pay him for his time. Please do not send Justin 15 questions and expect him to answer 15 questions for free. His time is valuable. And you know, we just need to express that we're grateful for him coming up here and sharing his knowledge with us.

Justin borge:

Thank you. So I appreciate that.

Tyllah Hampton:

You're very welcome. So I've allowed DOM to come up. So please feel free to take your mic off of mute at any time to ask your question. Can you hear me? Yes.

Unknown:

Hey, yo, Justin, thank you for giving us some information here. And thank you for telling me about the altex for some reason, I thought that was to make your posts more accessible to people who might be blind and it'll read it out loud so I never did it. So it's crazy that you could better for me, but definitely. So I'm a graphic designer, and I'm trying to figure out how to move my business forward as far as traffic to my website or just traffic in general, I don't want to cast a wide net, because I am a sort of niche in the services I provide are within a certain budget. I'll say that, and I've been trying to figure out like, what what is it do I need to do? I'm not necessarily too keen on on blogs. So I guess I'm trying to figure out what my options are. And if I should even worry about website traffic at the time?

Justin borge:

Well, it's all kind of your strategy. And my, my expertise is driving traffic to your website from Google. So you know, there's there's a million other like, website strategies, I'm sure you've heard, you know, many of them. But I'll speak from the SEO perspective, like I think SEO is undoubtedly worth investing in like is, in my opinion, it's crazy not to you write some words on a blog, and a year from now, it's getting 10,000 clicks per month, and you're like, oh, shit, I'm glad I did that. You know, a year ago, I had the foresight to, to write this, this blog to answer this question. And that was helpful, because it really does pay off. Like, if you guys saw the numbers I'm talking about like, I'm not, I'm not kidding you. If you take my course, you'll see some of the numbers, it's a free course, please take it. There are those like cooking blogs out there getting $12 billion a year in traffic, it's nuts, because they just write traffic. Just, they have 1000 articles up and each article is really good. And they this whole homemade peanut butter cookies, like example, that's a real life, like web or example I was preparing with, it's worth writing is worth writing. And if you don't like writing, you can pay someone to write for you. Like, it's worth putting words on your on your website, because the world is enormous. And a lot of it uses Google. So in my opinion, I think it's highly relevant, highly worth that I can't imagine industry that we're in would hurt you.

Unknown:

Okay, so thank you for that.

Tyllah Hampton:

I was just gonna add to what Justin said that as it even as a service provider, and you're hot and you're offering a higher end service, it is not going to hurt you to use SEO to propel your business forward. I meet people who find my website, my services, and you know, just different things that are offering, especially for my print company via Google. And I don't have like that pushback that you might have from somebody who finds you on Facebook, or someone who finds you on Tik Tok, who might be a small business owner who's not ready to make that investment. I don't have that problem when I'm when people are finding me through Google. Because when people are finding me through Google, they're already in the mindset of like, I have X amount of money to spend, I've just got to find somebody to spend it with. And that's something that you want to keep in mind to people who are looking for someone like you and Google are ready to spend money with you. And that's why you should invest in SEO, especially as a brand designer and a professional designer, I looked over your website, your website looks phenomenal. And I really do think that you would see a big surge in like your type of clients, hell that you want to go for it just by solely focusing a little bit more on SEO.

Justin borge:

I'm excited to see this phenomenal website.

Tyllah Hampton:

Because like most websites I look at I don't feel like they're phenomenal. But I feel like she has a really good website. You're welcome.

Justin borge:

You know, one other thing on the niche business, I know, your your question was like, Hey, I'm only targeting us even people remember that this is all a market, like whether you're a flea market salesperson, or you're, I don't know, Bed Bath and Beyond, or you're the Ferrari dealership, you're still selling something, you have a different strategy, your strategy for a flea market is if a million people walk by maybe 1% of them will buy something from me. And that's, that's there's a lot of websites like that. They get a million traffic every month, and maybe 1% buys. And that's good enough for them. And they sell ad space. So like that's their whole strategy is to get a ton of eyeballs. And then there's websites who like, my goal is to get 10 people. And if all 10 of them are sitting there with their wallet out, and they have $50,000 ready to spend, like that's my goal I want I want those 10 people. And that could be your strategy. And when you get in front of those 10 people, if that is your niche, is you write really, really like good blogs that target questions that they might be looking for. Think about who those people are, and what problem they have. Because they have a problem. That's why we go to Google to solve a problem. What is their problem? And how can you answer that? Just write those blogs, write 10 of them. And if six months from now, no one reaches out to you. I'd be surprised.

Unknown:

Okay, so what you're saying is I need to have blog posts put in my goal list for 2022 Very much. Okay.

Tyllah Hampton:

Especially when it comes to something about branding and brand design and brand development, people have a lot of questions about it. Because as you know, as a professional brand designer, there's a lot of misinformation. On social media, there's a lot of misinformation on these freelance websites say you can go to a website like Fiverr, and get a logo for $5. That don't mean it's gonna be a good logo. That'll mean, it's gonna be a logo that adequately represents your brand. And it doesn't mean that it's going to be something that fully encompasses what you do and who you are as a business. But because people are not necessarily being educated to the best of their capacity on why they should avoid a $5 logo, there are people who will always do stuff like that. And then there are people who always seek out people like you who are willing to educate them. And you know, just go a little bit of an extra step to make sure that they're making the best decision for their budget and for their business.

Unknown:

Oh, yeah, that makes complete sense. Yes.

Tyllah Hampton:

Alright, so I really appreciate you, you know, coming up and asking questions, I appreciate everybody who came up to ask questions. And I also appreciate everybody who donated as well as from our Creator fun. Again, I am trying to keep this content 100% free because I am transitioning away from being a service provider. So if you didn't know this man, I did do seven days of marketing. So every day, for the last seven days, starting last Monday, I have dropped nonstop content where there was a freebie, a podcast this, this would be the third podcast episode I've actually dropped in the past week, I've dropped like three blog posts as well. A ton of email content, helping you guys out multiple of you have also reached out and told me how helpful it is. So you know, I appreciate all the donations, I will also appreciate if y'all follow Justin, engage with his content. And you know, just keep sharing the knowledge that he's dropping, because his content really is amazing. And that's what made me reach out to him. So also, keep in mind that you don't have to have a lot of followers to be an expert, you don't have to have a lot of followers to have a great impact and leave a great influence on your audience. So take that with you create the best content possible, whether you are blogging or whether you're taking advantage of social media, your content matters, your voice matters and just be your creative, authentic self. Would you like to say anything to wrap it up, Justin?

Justin borge:

First off, thank you very much for hosting this taller, it's been fun. I hope I've been able to entertain some of you and hopefully imparted some some wisdom on you. I've been doing this for a long time. So I hope it's helpful. Secondly, I keep pushing this free SEO course please sign up for it. It's free, it's helpful, I keep getting tons of good feedback on it. My whole purpose of doing it is like my self interested strategies. Because it's free, it's easy to say yes to I hope it helps a million people. And if a million people find it, maybe 1% of them has a bunch of money and can hire my agency. So if you're a rich person out there, and you want me to do it for you rather just throw money at the problem, please hire me, it helps me immensely. If you're not a rich person, and you just want to grow your business. Take it anyway, please share it. That's the goal. So thank you very much.

Tyllah Hampton:

Absolutely. And I also want to add, because Justin didn't tell you guys, he did create a special offer just for you guys where he where he will compile keywords and create key phrases relevant to your industry. So if that's something that you're interested in, and you're ready to invest into a four figure program that's going to help you actually build your website audience and gain that traffic and start working towards having 10,000 to 20,000 plus website visitors a month, organically and with running ads, please reach out to Justin and pay him for his time. He is phenomenal at what he does.

Justin borge:

Thank you all I forgot. Thank you for that. Yeah, I'll be reaching out to you I put together a special offer, I'm going to be sending a link at the end of this to all of you, I my services. If you are one of those people who'd rather just throw money at the problem and get a professional to come in and help you grow your traffic. My services are available, I did put together $1,000 off coupon or coupon promo code. And I will be sending that out to everybody. So if that if you might be interested in that, please take a look.

Tyllah Hampton:

And your uh, your $1,000 off coupon does expire, like the first or second week of January. So he's giving you guys until after Christmas, say investment to this program, I highly recommended because how many other service providers are going to give you $1,000 off of something that they're investing their blood sweat and tears into who have actually helped brands and have a portfolio of actually getting people over 50,000 and 100,000 website visitors a month it's not going to be a lot of people who are going to offer you something like that. So I hope that y'all take advantage of it. And you know, just to be transparent I don't get an affiliate for telling you guys to work with Justin I'm telling you this because I actually like his content. And I actually trust him and I actually like talking to him and I plan on working with him myself. y'all already know I don't recommend things that I do not trust and that I do not believe in. So if you're ready to take that step, please hit up. Justin, whenever you are ready. Thanks all the best. Absolutely. So I look forward to you know, potentially having Justin on again sometime next year. I really appreciate you, you know, just taking the time to come out and hang out with us for hours. So tonight, if y'all appreciate just saying please, you know, just share a tweet tag both of us talk about how dope this Twitter space was, tell your followers to follow him. Let's see how many followers Justin has. Let's see how many followers we can get Justin up to. So right now Justin has 527 followers, it will be really dope. If we could help Justin get to 650 to 700 followers tonight. So if that's something that y'all want to help me do for Justin, tag him, tweet about him talk about how dope he is share his course talk about how amazing that is to. Because even if you're not ready to invest to work with him, we can at least help position him to get more clients. We all know what it's like to be a freelancer and a business owner. And we're all just, you know, trying to get by the best way that we can. And this is a super easy way that we can all come together and support him.

Justin borge:

That just gave me goosebumps. Thank you so much. If you guys are to do that, I'd be so happy. Thank you.

Tyllah Hampton:

Definitely. So I'm gonna go ahead and start promoting you and tweeting about you too. I have been all week anyway. So I'm also going to continue to promote and tweet about the amazing article that just wrote for us. So if y'all haven't checked that out, too, please do. Thank you to everybody who came out tonight. I 100%. Appreciate your support. As y'all know, I do this once a week, every Wednesday at 7pm. We are going to come back next Wednesday at 7pm. And I'll have another guest speaker and we're going to talk about some amazing things. So thank you all so much. Oh, and further remaining donations. They just came in. Thank you all for that too. And if you have any questions, you know, feel free to reach out to any one of us. Just don't take advantage of Justin don't say him 25,000 questions. Okay, that's all I ask.

Justin borge:

Thank you so much. All right, everybody. Thank you very much. Had a great time chatting with you. Look forward to getting to know you and your businesses.

Tyllah Hampton:

Alright, y'all have a wonderful night. All right. Take care.