Talk To Tyllah

Marketing hacks: 7 strategies that work

December 27, 2021 Tyllah-Chanel Season 1 Episode 4
Talk To Tyllah
Marketing hacks: 7 strategies that work
Show Notes Transcript

In this episode, I share 7 marketing strategies that helped me take it to the next level in 2021.

7 strategies I review include: 

  • Content pillars & clusters
  • Email list segmenting
  • Email series with 4-7 emails
  • Follow up strategy
  • Recycle and reuse my content
  • Started showing up every single day
  • Automating social proof

I also mention several resources, workshops & tools in the podcast, here’s links to everything:

Support the show

 Speaker  Tyllah-Chanel 0:00  
Hey, business besties if you follow me on Twitter, then you already knew an hour ago that I was going to be recording a special podcast tonight. In this special podcast, I'm going to go over marketing hacks more specifically seven things that I did in 2021. That changed the marketing game for me, if this is something of interest to you, and you want to learn about the different software's techniques and strategies that I try, stay tuned, and I'm gonna go over all seven of them for you in under 30 minutes. 

Now, I decided to do this tonight, because I've been getting a lot of DMs recently about different business owners feeling overwhelmed, a little bit confused and a bit discouraged about what to do with marketing. They have wonderful ideas, but they're not necessarily sure where to start and different things that they can try on a small scale that make a big impact. So if that describes you in any way, or you just want to learn some different marketing strategies to try and stay tuned, because I have a lot that I want to go over with you tonight. 

And if you do find value in this, I do want to ask that you just consider donating $5 To Touched By Ty’s  creator fund. If you don't know, I am a full time content creator and I run 2 businesses.  Running Touched By Ty without offering services actually cost me about $4,000 a month. And if you want this content to stay free forever, please take one minute to click the donate button in this podcast description. And send me $5 via cash app and to say thanks, you know, it really means a lot to me when you guys go out of your way to support me because I want to keep this content free forever for you. If you can't do that, right now, that's perfectly fine.

 Speaker Tyllah-Chanel 1:43  
I do know that the holidays just went around. But please consider just sharing it with people who can donate and spare five to $10 just so I can keep this content free forever. So if you're interested in learning about the strategies, software's and techniques that I tried and learnt this year, stay tuned, I am going to go more in depth into that. 

Before we get started, I just want to let you guys know that ya girl is officially a certified honey book expert honey book is a customer management software that can help you automate invoices, contracts, create contract templates, and create full workflows and help you manage your projects more easily and give you a full panel view of where each year clients are. 

It will also tell you when clients open your emails when they ignore your emails and give you you know, just a full depth analysis of how your clients behaviors are affecting your brand. So if this is something that's of interest to you, since I am an affiliate of honey books and a certified expert, I can get you 50% off of the software for you to try. Now, all you got to do is just click the link in the description for this podcast. And it'll take you right to it and you can sign up. 

Now that we got all those good things out of the way, I want to go ahead and go over the seven things that I'm going to cover with you guys tonight. This episode is called Marketing hacks. Seven things I did in 2021 That actually worked. 

And the seven things I'm going to go over with you over the next 20 to 30 minutes are content pillars and clusters, email lists, segments saying full email series with four to seven emails, creating a killer follow up strategy learning to recycle and reuse my content starting to show up every single day and learning about automating social proof. 

Now if those things are of interest to you, stay tuned, get a pen and a piece of paper or your favorite notebook. And let's go ahead and start taking some notes. Be prepared to try some different software's that I'm going to mention. And if you have any of these tips that you want me to expand on just let me know one of the tips which is automating social proof, I am going to expand on and my Zapier workshop in February 2022. Once I go over this tip, and you decide that you actually do want to sign up for the workshop, go ahead and click the Zapier workshop link in the description box. And it'll take you right to the forum to be notified, the tickets are going to go on sale at the end of this week. I'm only going to make it available so probably 20 to 30 students because as you know, I like to keep my workshops small and intimate so that you feel comfortable asking questions. So if this is something of interest to you, and you really want to have a hands on experience learning about this software, then go ahead and sign up for the workshop. 

Alright, so the first thing that we're actually going to get into is content pillars and cluster topics. So what is a content pillar? A content pillar is a vague topic that you want to go over with your audience to express your expertise. And you might have anywhere from five to 10 content pillars for your brand, but they should all be interrelated to the services and products that you offer. I will personally recommend creating two content pillars for you know the different types of products or services that you do have And then within those content pillars you have what we call cluster topics. Cluster topics are the bite sized types of content that you're going to create to help build a well rounded understanding of your pillar content. 

So the content pillar may have its own landing page that links back to all of your cluster topics, which are cluster topics will be things like your Twitter spaces, going live on Instagram, doing Instagram Story series, Instagram carousel posts, Twitter threads, blog posts, YouTube videos, YouTube series, videos, Episode, a type podcasts, things of that nature, those bite sized pieces of content that go more in depth and explain the vague topic for the services that you offer. Or the product that you're trying to sell is what a content cluster topic is a example that you can actually see right now, we'll be our seven days of marketing campaign that we did as a play of the 14 Seven days a Christmas thing. 

That usually happens in December, when you click on this on our website, a landing page is going to open and it's going to have seven different things listed that we did every single day for a week for like the second week of December. And in the process of doing that, you will see blog posts, expert interviews, podcast episodes, freebie downloads, a company newsletter and a few other things as well. In the process of doing this, I also gained over 300 new email subscribers. And I've booked different services and sold products and stuff to people and I have, you know, a full strategy going on for what I'm going to do with this email list in January.

 Speaker Tyllah-Chanel  6:47  
These types of landing pages can stay on your site forever, or you can take them down and reuse them when the seasons come back around again, I personally am going to leave them up and allow them to get the proper SEO and search traffic. And hopefully, it'll start generating and ranking in Google with next year when Christmas comes around again. 

Now, this is something that you can do in every single industry. And yours does not have to be as in depth as my seven days of marketing, you can keep it very simple, as simple as your audience wants it to be. And something that's not overwhelming and time consuming for you. Since I am a full time content creator, I have significantly more time to actually create content. And since I don't typically make my own products, I don't necessarily have to focus on shipping out things that need to be made.

 So I can put a lot more time into, you don't want to commit to do things that are going to leave you overwhelming once you start making sales for them, you know. So just think about how much time you have to commit every week to making content before you actually decide what those types of cluster topics are going to look like. But you also want to keep in mind that all of your content does not need to be the same, you want to mix it up. And you want to give people a good type of variety so that you can understand what type of content is going to convert the best for your audience. 

So even if you're not into video content, maybe you can start a podcast, if you don't like writing them, maybe you do a Twitter thread. If you don't like taking pictures of yourself, maybe you can use Canvas to create some interactive graphics or suggests or short videos, whatever it is, you just need to make sure that you have multimedia type of content that's well rounded. And that can keep your audience engaged so that your content does become addictive, shareable, and something that people would consider to be binge worthy. Making sure you incorporate these things is what's going to be the difference and making sure that your content is answered connected, that it's not all over the place, and that it actually makes sense and is working towards your goal of selling a specific product or service. 

Without doing this. This is one of the leading reasons why you feel like your content doesn't really flow together, or why you feel like your audience isn't really engaged, your content has to evolve with your audience's needs. But if you're only ever sharing things that are just directly trying to book your services, or just directly trying to sell your products, you're not really building trust with your audience. You're not really building rapport with them. You're really just a sales man. And honestly, nobody on social media wants to be sold to 24/7 Nobody on the internet wants to be sold to 24/7 You have to find that balance between selling and creating content that indirectly sells for you. 

And if you haven't taken the time to learn about direct and direct marketing, pause this podcast and look it up and look up the differences get on YouTube and look at the differences as well, because you'll see that all of these large brands and corporations that are super successful, they have mastered the art of indirect marketing. Now understanding content pillars and closer topics is just the beginning of the different things that you're going I have to do to actually capitalize on creating content. For Tip number two, this is actually the second skill that you need to learn how to do in order to really make money from your new followers. And that is going to be segmenting your email list.

 Speaker  Tyllah-Chanel 10:15  
Now I've talked about this before, I've even shared a couple of tutorial videos, and I shared examples of different email campaigns that I've done that have been quite successful for me. I'm also going to link to a couple of tick tock videos that I made about this just to give you guys some examples. So feel free to pause the podcast right here so that you can go and look over those examples and come back. But essentially, segmenting your email list means that you separate people into lists based on their interest and also where they signed up for your email list. 

Now, an example that I gave someone on Tik Tok when they were asking me to explain a little bit was if you sell hair because she did so hair, and the example I gave her was, say you're a hairstylist, and you sell wigs, and you sell bundles. So you should have a different pop up on your services page, a different pop up on your bundles page and a different pop up on your wigs page. And the reason being everybody who wears bundles does not wear wigs. 

Everybody who wears wigs does not want to have bottles in their head because they want to be able to take it off. And the same thing for people who are bundles, they don't always want to wear wigs because they want to be able to keep it in, they don't want to have to take it off. And they don't want to deal with lift and lace. But people who book services aren't necessarily interested in buying these different products separately, they might just want to book the service and buy the product at the same time for for you. 

So all of these different types of people needs to be put into three different categories. And they honestly need three different types of marketing geared towards them. Reason being is because they have different problems that they're trying to solve. They also have different interests, different budgets, and they're prepared to invest different types of money. Sending them the same types of offer is not going to work because they are not at the same level of preparedness to do business with you. And this is true whether you do nails and you sell a nail service or you sell press on nails, whether you sell clothes, or whether you sell shoes or if you're a digital marketer like myself whatever the case is, you need to segment your email list based on where people encounter and engage with their brand. I also recommend experimenting with pop up timers and exit intent pop ups, I always had the best results when I did exit intent pop ups. 

So a pop up opens when people are trying to exit the page. And Neil Patel talks about this too. If you guys don't know who that is, I definitely recommend looking into him. He is one of the top digital marketers in the world. And when you google digital marketing, he's actually the person that comes up on the homepage of Google for like four of the top 10 listings. He also has a pretty fast grossing YouTube channel and he drops new tips every single day. So if you have not checked out Neil Patel, I definitely recommend doing so because he can give you a lot more advice about email marketing segments in your email list experimenting with pop up timers and things of that nature. Now once you segment your email list, you need to go ahead and have different email series created for each email list. Now, what I like to do is create automated series so that each email list type is going to receive a series of four to seven emails. 

And in those emails, I cover a variety of things. But I send out a welcome email, I sent out an introductory email as well as a email explaining the process of what it's like to work with me and supplying testimonials, also send an email just kind of reviewing what people would need if they actually did want to work with me. And I also send out a survey email asking them what they actually need assistance with the type of email content they want to see and how frequently they want to hear from me. That is that last email I just mentioned, it's actually called an email preference center. If you haven't created one of those, I definitely recommend looking into that. And then the last three emails that I send is actually when I start asking to close the sale and trying to sell and pitch products once I nurture them and warm them up. If they don't buy, then I tend to kind of back off and go back into nurturing them and then start the process all over again. 

And not everybody is going to be ready to buy from you just because you send them an email to some people sign up to your email list and they might not buy nothing from you, you know for a month or two months or three months or some people might even take a year, but you won't know until you start nurturing people and actually tracking like this person signed up for my email list six months ago and it took them six months to decide to spend $1,000 with me, does most of my email lists look like this? And most of them have behaviors like this. What do I need to do actually to them faster is there even anything that I can do to nurture them faster? Or do I just need to keep going at the rate that I'm going, but those things are going to come from you actually learn how to track data, analyze your data, organize your data, and start applying your findings to your actual business model and strategies. Now, I do want to take a step back here and just say that it took me years to fully understand these things. 

So don't feel like you just got to go and take everything in this podcast and apply right now and try and do it all right now, because it's going to be very unrealistic on your part. Instead, you should want to take your time to create content that matters, take your time to create processes that work and be willing to just dedicate the next year or so to actually apply these things into your business model and marketing strategy. In order to see if they really work for you. I cannot just throw marketing things together and expect them to work, they actually do take time and creating content takes time. And doing all of these things comes from the heart. You know, it comes from months of planning and weeks of mapping out and editing. And even though sometimes you could just throw content together and it works out the content that is the most success successful and converts, the best likely won't be able to just be thrown together. 

So just keep that in mind, you don't have to rush through these things in order for them to produce the results that you want. You don't have to just throw content out there to get the results that you want, you can take your time to create content that's actually going to nurture your audience so that you can enjoy the process without feeling overwhelmed to the next thing I want to go over. I believe that this is tip number four is that you need to understand what it takes to create a killer follow up strategy. And what that's going to look like for you, I recommend looking up templates for follow up trying to close sales deals, and templates that do more than just reminding people, oh, you have an abandoned cart, or you have an abandoned cart, here's 10% of you can do better than that. Something that actually worked for me is I will reach out to people who had abandoned carts, and I'll be like, Hey, I saw you visited my website a week ago. 

And I saw that this is what you abandoned, I looked over your brand or you know, blah, blah, blah. And these are some recommendations that I have for you just based on which you abandoned in your cart. If you have any questions or if you want to proceed with booking the service, here's the link to do so or feel free to respond to this email, I'm happy to help if you want to jump on a 15 minute call as well. And you'd be surprised just how much more that works in terms of that little extra effort than just telling people that they haven't been in car. Now yours might not necessarily look like that if you're not in marketing or if you're not selling the service. But you can still do something similar if you are just selling a product.

 Speaker  Tyllah-Chanel 17:55  
So with this stuff, I want to challenge you to think deeper about how to personalize your follow up strategy. And those follow up emails and texts and calls that you're going to be selling and sending out. Because when you follow up with somebody they might not necessarily be ready to buy and only talking about money or only trying to take their money in the process can make them anxious and make them not want to talk to you. So just try to be friendly and courteous and the process where you can also ask for the sale in a very relaxed way that doesn't make people tense up at the idea of grabbing their wallet to give it to you. 

Alright, now Tip number four is probably the one that has been the most impactful for me, which is learning to reuse, recycle and repurpose my old content. Now, in the process of doing this, I've learned that I've created so much valuable content over the years I have over 100,000 tweets, I've created over 200 different blog posts, all of them are not visible on my website, I've taken a lot of them down. But in the process, I've learned that there is a real value and taking a step back and learning how to recreate that content and make it better make it more clear make it more educational making it more resourceful, spicing it up with new graphics creating a new offer and new backlinks. And it's still the same content. Except now I'm just taking the time to really nurture my audience with it. 

Something that I've also started doing Twitter threads off of Twitter and turning them into actual blog posts to go on my blog and help me get better at SEO. A specially if it's a Twitter thread that went viral or got a little bit of traction. If you've been following me since I started this Twitter page such by time 2017 That, you know, I've gone viral multiple times from my educational Twitter threads. And I think that not turning those things into blog posts sooner was actually a mistake on my part. But I'm going to be spending all the 2022 turning those popular Twitter threads into actual blog posts that nurture my audience. further, and this is something that you can do as well. If you have a popular post on Instagram or popular post on Twitter, or a popular YouTube video, turn those things into blog posts and expand on them because nine times out of 10 If people on those platforms found it useful people on Google, Bing, Yahoo, and all these other search engines will find them useful as well. 

And as a content creator, it makes your job significantly easier when you do not have to create new types of content every single time you want to post something. This also takes the stress out of content planning. And this is one of the reasons why you need content pillars and content clusters topics because if you do this, right, you can reuse and recycle content without worrying about if it fits where your brand is going right now. Because all of your content fits where your brand is going. All of your content works towards selling a product or a service that you offer indirectly. And it also helps you paint expertise. 

So if you haven't been doing that thus far, and you just been sharing random content that does not help you, now's the time to really change how you're doing that so that you can recycle, reuse and repurpose your content. Alright, now Tip number six is learning how to show up every single day, no matter what. For the last seven years, I've pretty much done a really good job of just, you know, really showing up every day for myself as far as personal and professional development. And since 2017 of starting touch by tasks specifically, I

 Speaker  Tyllah-Chanel 21:33  
feel like I've done a good job of showing up. But I also feel like in the summer of 2020, or 2019, I really kind of started to slack off. And this year, I really picked my momentum back up. And I started really focusing on creating different types of content, expanding my content mediums, finding different ways to show up. And also understanding that what works for other people will not necessarily work for me, and learning how to show up was something that I had to learn how to do creatively. So different ways that I show up now are by creating these types of special podcast episodes, going live weekly with my Twitter spaces at 7pm. 

Every Wednesday, creating new blog posts, at least you know, three to six times a month, going back and turn on my old Twitter threads into blog posts resharing, my old content, dropping new tips and jams every single day. And I also take the time now to batch create content twice a week on Canva. And in different graphic design software so that I can create little graphics and things, infographics and just interesting things to like display physically, the types of tips that I usually type out. And doing these things also encourages other people to engage and interact with me more often. And my following count is actually now growing a lot more quickly than it was before to now I'm gaining anywhere from three to 500 followers a month, if not more if I go viral, and that's solely just from me showing up every single day and talking to the people who already follow me. 

I also started showing up every single day for my email list because before I would only send them maybe like one or two emails a month. Now they hear from me multiple times a week, and they actually love talking to me and people reach out to me and they tell me like I actually look forward to your emails. I look forward to you talking to us. I look forward to you dropping gems from us. And that solely comes from me showing up every single day. And something that I had to understand too, is that if I showed up every day, it will be impossible for people so forget about me, it will be impossible for people to forget that I wrote a book, it will be impossible for people to forget that I host workshops and that I have freebies and all these resources and that I make mugs and journals and that I own a print company and all of these different things that I do.

 It is impossible for people to forget if I show up every day and they see my face in my name and my links on my website every single day. And that's something that taking that with me has really taken my business to the next level. Last year I had maybe like 12,000 or so website visitors you this year, I've had almost 41,000 website visitors just from showing up every day sharing my link multiple times a day and automating that process. And that is when we're going to go into the last tip. Now the last tip that I'm going to drop for you guys tonight is learning how to automate social proof

 Speaker Tyllah-Chanel  24:28  
if you follow me on Twitter that you already know that I love me some sappy air okay because Zapier has allowed me to automate my campaigns of letting people know when other people are signing up for my email list and signing up for different freebies and workshops, blog post drops, release dates for different things. And it encourages other people to sign up to because when they know that somebody else is interested enough to sign up and give their email to me, they're more likely to be interested to sign up and get their emails sent me to. And that is really taking my marketing to the next level. And it's also made, it's where I don't have to be on social media every day, I don't have to market my stuff personally every day to make sure that my stuff is being marketed. And that's the point that you want to get to as well. 

So if you're not using Zapier, and you don't have it integrated into your marketing strategy, so passively promote and market your products, your services, the music, you drop your music videos, your YouTube channel, and all the dope things that you're doing, now's the time for you to get started. Because unlike platforms where you can schedule on automate content, you can set up campaigns to just tweet the same thing twice a week, and you you will be so surprised at how big of a difference it'll make for you to tweet the same thing every Tuesday and Thursday. And now instead of talking about it once or twice a month, you're talking about it six to 10 times a month, consistently is going to make a big difference and the amount of email subscribers, you get them out of YouTube subscribers, you get how many views you get on your videos, how many listens, you get to your podcast, just automating those things. And also incorporating customer reviews, and client testimonials. 

And to that process as well, it's gonna make a big difference on the results that you get. Now I'm going to keep my promise and keep it short, sweet, simple and straight to the point. And I'm gonna end it right here. Um, that might be a little abrupt to some people. But like I said, if I shared a topic that you want me to elaborate on more, just comment down and let me know, share this Popko share this podcast, email me and let me know guys. Now keep in mind also that I do have a book that you can buy that has 15 additional tips in it, that go over content marketing, content, strategy, planning, how to create a content calendar, how to come up with different types of mediums and topics for your content, how to identify your audience, and so many more things. So if you haven't invested in my content marketing guy yet, I highly recommend it, you will not regret it. You can get it today for $20. In the ebook version, I also offer sessile and shot pay as well. 

So that means that you could get it for $5. And there is a hardcopy available. If you're not ready to make that investment. That's perfectly fine. However I do x and if you enjoyed this special podcast episode, please consider donating $5 to touch my task creator fun so that I can keep this content free forever. Because I love creating content for you guys, I am doing this full time and it is expensive and it is time consuming. And if you don't know running this content channel actually cost me about $4,000 a month between having a website the different plugins software's for automations graphic design, and just getting products and things of that nature, it can be very expensive to keep this going. 

So in order for me to keep this going for free, I do ask that everybody just donates $5 With almost 15,000 followers on Twitter over 2000 email subscribers and almost 3000 followers on tick tock I'm 100% certain that we can come up with the $4,000 together just to make this content channel free forever for you guys. So thank you so much for listening to this podcast and I thank you so much for sharing my content and engaging with me and thank you so much for just supporting me and surrounding me with love. All those 2021 I just want to wish you guys a happy new year and a belated Merry Christmas.