Talk To Tyllah

Email Marketing: The untapped goldmine

December 31, 2021 Tyllah-Chanel Season 1 Episode 5
Talk To Tyllah
Email Marketing: The untapped goldmine
Show Notes Transcript

In this replay of our weekly Twitter space, I provided a detailed overview of email marketing basics. In this overview, I discuss email ethics, creating engaging subject lines, how to grow your email list, and more.

For this episode, I also created a new Email Marketing Basics e-guide, you can grab your copy HERE.

I  mention several resources, workshops & tools in the podcast, here are links to everything:

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Tyllah Hampton:

Hey business besties Welcome to the fourth episode of Talk to Tyler podcast. And tonight we're going to discuss email marketing. This will be a super interactive episode. So you'll also get to listen to different people interact who attended the live via Twitter if you've been listening this far, Happy New Year, and I hope that you enjoyed this special episode, I did publish a new ebook today that is about email marketing, it's going to go along with this space, it isn't necessary to partake in this space, but it is going to make it a lot easier for you once the space is completed tonight for email marketing, I do want to discuss best practices, creating an email preference center email subject line testing and creation AB marketing, email frequency email campaign series and what an email campaign series is. And then we'll go over like some different examples of like content ideas that you can send to your email list. And then I'll go over a few tips for building your email list. And then we're gonna wrap it up tonight. Tonight space will be about like 45 minutes to an hour long, I'm gonna spend like the first 30 minutes going over all of this. And then we'll spend like the last 15 minutes or so just you know, chatting, answering everyone's questions. And just kind of wrapping it up. The first thing that we're going to talk about is the best practices for email marketing. Now before you start email marketing, something that you have to keep in mind is that there are policies, laws and things that you have to follow in terms of what is considered ethical email marketing. If you haven't looked into the can spam act that was created by the Federal Trade Commission, then you definitely want to start there in terms of understanding what is and is not allowed in terms of email marketing. But just to give you a summary, you can't use false or misleading headers or information you can't use to set their subject lines, you have to identify that you are a business and that this is a advertisement of some sort, you must tell people where you are located in the footer of your emails, or somewhere in your emails in general. You must also give people the option to opt out, which is why every time you're creating emails, there's that unsubscribe button in the bottom right corner for the most part, you must also honor the opt out option. So somebody opts out of your email, you cannot opt them back in that is illegal. And then you also must monitor what other people are doing on your behalf. So let's say you hire a marketing agency, and they handle your email marketing for you. And they're violating things against the can spam Act, and the FTC finds out you as a business owner and then as a marketing agency are both equally responsible. So you cannot claim that I contracted out this work, it was not me, I do not want to be held responsible because it is your brand. And you're supposed to be monitoring what those people are doing. Now, when you get these violations set upon you depending on the type of violation that you have, it can be 18,000 to $46,000 per email per violation that you send out. So that is why you want to start here and make sure that you fully understand what goes into email marketing legally. A good example of this will be there was an email that went out maybe like a month ago, and it went viral on Twitter. And the email says something like in the subject line open now your $5,000 deposit is waiting for you. And it said that it was from square or stripe or something like that, that was a clear violation of the can spam act from MCC. And the person who sent that literally could have been fined like $16,000 per email for one pretending to be square and for to pretending to have money for people and and not being there and not being a legitimate ban. And for three being deceptive and just using that to get people to open their emails, you cannot do stuff like that you cannot pretend to be other companies you cannot have these predatory practices when your email marketing outside of violating the can spam act with the FTC, what that's also going to do is cause a bunch of people to mark your emails as spam. When too many people mark your emails as spam, you basically get shadow banned. What that means when you get shadow banned is that email service providers like Google, Yahoo, Hotmail, professional email servers and things of that nature, they're going to mark you as spam. So now every time you send emails out from your professional domain, they're not going to go in people's inboxes or promotional inboxes. They'll all be marked as spam now and it's going to make it really hard for you to grow or basically impossible because nobody will be seeing your email. So you just want to make sure that you are doing the best practices possible in terms of email marketing, some more examples of subject lines that will be considered spam. It's just misleading email subject lines and general subject lines pretending to be another company making false claims. So for example, if you work in something that does like healing of some sort, or if you do like CBD, you can't claim to heal something or to cure something in an email because you can be sued for a bunch of different things in terms of false advertising. And that way, you can't advertise things that you know aren't true. You also aren't supposed to advertise things that aren't readily available, but you're claiming that they are and purposefully advertising things that you know to be follows a specially about other people and other brands, because you don't want to get sued for defamation just for sending out emails. So I just want you to keep all of those things in mind in terms of understanding what you can and cannot do for ethical email marketing. Now, for best practices with email marketing, we could talk about actually learning how to do ethical email marketing, implementing an email preference center, practicing ad marketing regularly utilizing email subject line testers, taking advantage of subject line generators, automating this process wherever you can. So eliminate how much work you proactively have to do every day, testing every single email before you send it just to make sure all of your links and buttons work, making sure that your images are optimized. And also making sure that everything is optimized for mobile, tablet, and desktop all alike. And also learning the proper terminology for the platforms. You're using terminology like campaign broadcast, segmenting, tagging, email, blast, automation, and so on. When I first started email marketing, I didn't know the difference. I'm gonna be honest, I didn't know the difference. And all of these different things. So I kept sending an email blast. And I was being confused on why it wasn't turning into automations, right? Because I was just like, I'm not really understanding what's going on. And I didn't understand what was going on until I reached out to the email provider. And they're like, oh, yeah, this is a this is a blast. This is what a campaign is, this is what a broadcast says this is the automation. This is the difference between all of these different things. So just making sure that before you actually start you understand what those buttons mean, and what they do, because they don't all do the same thing. And that was something that I had to learn in the process, too. So now that we've gone over, you know, the can spam act, and we've gone over like different terms that you should definitely know, we've talked a little bit about best practices and email marketing, I want to go over what an email preference center is. Because a question that I get a lot is people will be like, I don't understand how often to email my audience. And every time I ask them, What did you ask your audience how much they want you to email them? They'll say no. Like, they will literally tell me no. And every time I ask them why they'll be like, I don't know, I just never thought about asking. And I don't understand how anybody thinks that they're supposed to know what their audience wants without directly asking our audience what they want. But that's honestly going to be the easiest way for you to realistically learn what your audience wants from you. And the easiest way to do this is to actually create an email preference center. So if you've never heard this term, I want you to know that email preferences are basically a tool that you can include in your emails. It's like a short survey. And you can ask people simple questions like, Where did you find that said, what kind of content do you want to see from us? How often would you like to hear from us? What is something valuable that we can provide to you have you bought from us before, and it can help you segment people based on the different responses that they get from you. And it's this is going to be how you create different lists, to identify where customers are in the buying process, or what products they might be interested in, what services they might be interested in. Or if somebody is even interested in your brand at all. Or if they're like a super loyal customer who buys every single thing that you drop, like, you want to make sure that you have these people in different lists so that you're sending them different types of email content, one of the worst things that you can do is just generalize your email content and send everybody the exact same thing. Because every customer doesn't need the same thing. Every customer does not want the same thing and they don't want it all presented to them in the same way you know you you'll have email subscribers who want to hear from you every single day. And you'll have email subscribers who only want to hear from you once a month. And not distinguishing between the two and understanding the needs of each of them is what's going to lead to you having a significantly high unsubscribe rate, and it's going to lead to your account getting blocked on these email service providers. So you just want to keep all of that in mind when you do credit email preference center. Now, email preference center can be set up really simple. I like to set mine up on Google Forms. And then there's a plugin that I use all Shopify called Power pow er, I think I talked about this plugin every single Twitter Did I have but the plug in basically, it just creates a form and then you can install it on any page, or you can install it directly into your email campaigns. And then it's going to give you the same type of like report that a Google form would. And it'll pull up like graphs and pie charts and stuff to help you like compare data. And then you can export, export the data, and the emails into different lists and then re upload them to Shopify. If you do the one, with Google forums, that's how you do it. But if you did it directly through Shopify, through the power app, then you would just create different tag groups for people, and then it will automatically separate them into lists. So when you get ready to actually send email campaigns, you will get to choose the list that you want to send that specific email to. And that's kind of how you would separate them. In order to honestly figure out what's going to work for you with email marketing, you actually have to send content. And I know a lot of people tend to shy away from actually sending email content because they feel like people aren't responding. But if you don't keep sending it, you'll never really learn what people will actually respond to, you'll never really learn what they want to see from you what works, what doesn't work. And that's what we call a B marketing. So AB marketing is basically when you split your audience into different segments, and you test different types of content on them. In terms of email marketing, you'll test different subject lines, you'll test different preview sets, you'll test different images, different email layouts, different types of copy, different closing statements and different call to actions. Now, sometimes when you do this, your emails might look really similar. And only thing you change is the color scheme to see how different colors affect their mood. Sometimes you might only change the font, and sometimes you might do completely different emails to test. But the only way to know for sure what works. And what doesn't is, is if you actually start tracking that data and start analyzing it. So personally, when I do email marketing, I like to do it on a 30 day basis, send different people different types of content for 30 days, and then I'll sit down and I'll look at their content at the end of that 30 day period. And I'd be like, well, this content perform good, this content really didn't do that, well, with this group, this group might like this content more. And I just kind of go from there and build on to it. And I also just keep in mind, the frequency that I send these emails to times a day that I send these emails to, like something that I've learned is that I do better sending emails at 10am on certain days of the week. And then I do better sending emails at 3pm on other days of the week. But I only learned that by sending multiple emails over the course of 90 days, and really paying attention to it and tracking the times the days. And you know, just different things that I was offering in terms of how people reacted, how many clicks I got, how much I actually sold, the type of feedback that I received. If I received in reviews that people tweet about it, or people DM me, like I keep note of all of those things. And if you don't have time to take notes, take screenshots and just make sure you save it in a file that you can actually go back and review later. It'll make a big difference when you're trying to really figure out what is and is not going to work for you long term. So I'll give you an example of something that I did recently when I was running a mug campaign, because I started doing 22% off of mugs for 2020 New Year right so the first email subject line I sent said, new offer all mugs 22%. Off the second subject line said New Year New mugs all 22 months 22% off. If you can guess which one performed better than you might be on the right track. But I'm gonna go ahead and help you out and tell you that it was actually the second email subject line that performed better. And it did that for a few different reasons. The first reason was that I spoke to my audience and a language that they already speak in my audience speaks and AV regularly. So speaking to them using a ve made a big difference than just using plain language that they might not necessarily talk in. The second thing is that I referenced a season that they are in right now, which made it a much more personal email. Everybody is in a New Year season right? But everybody is always saying New year new me. So I wanted to play onto that when I started making my email subject line. And that's something that you want to make sure that you keep in mind too is what is your audience into what season are they in right now? What kind of mood are they in right now? How do they speak? How do they want me to speak to them? And how can I best engage with them to actually get the best results out of your email campaigns? And that was kind of how I did my ad marketing for my mugs. So now that I understand what my audience wants it for me in terms of marketing my mugs to them, I can go forward and create better content to actually talk about how to kind of like position these mugs and how Sell them how to sell more mugs and how to position a specific mug that might not be selling as well and trying to figure out if I should discontinue this month, or just try to update the marketing for it. Now, if you struggle with coming up with email subject lines, that's okay. You're not the only person who struggles with that. Millions of people struggle with email marketing, millions of people struggle with just trying to get people to open their emails. And truthfully, it doesn't matter how good the body of your email is, if you cannot get people to open your emails, like you could write the best email in the world have the best call to action, the best images have like professional photo shoots, done all of these amazing things. But if you don't figure out how to actually entice people to click and open your email, none of that was inside, it's gonna matter. And that's where email subject line generators and email subject line testers can actually help you out. So if you've never heard of them, now's the time to actually start looking into them. A email subject line generator is basically a tool or a robot online, where you can go in and type in a keyword, or a key phrase or the type of product that you're trying to sale. And the generator will spit out a list of anywhere from 50 to 500, different email subject lines that you can use to actually try to get people to open your emails. Now after you get this list, I want you to take each of them and put them into a email subject line tester or greater. And that tester or writer is going to give you a grade from zero to 100. And it's going to tell you how to improve it. What you need to change. Do you need to add numbers that you have triggers in here to actually entice people to open your email? Or do you need to take out spam words, because there are specific words that you should always avoid when you are doing email marketing in terms of your subject line, because the email service provider will mark your email as spam solely for using these words. So using an app like Omni sin, co schedule send check is subject line. And email subject line grader can help you figure out what words you need to avoid. And it'll also explain why you need to avoid it. And these apps can also help you understand how to better your email subject lines to actually increase your open rates. Once you can increase your open rates, then you will be able to better tell are you actually creating good emails. Now, if the only time you ever sent emails to your audience is when you're trying to get them to buy something from you, you're doing it wrong. If the only time you ever sent emails to your audience is when it's about a product that you have that you want them to buy, you're doing it wrong, there are so many different things that you can email your audience about. Just like when you're on social media, when you're on social media, and you're on your business account and stuff. You're not just like sharing business products all day, you're not just talking about sales that you're having all day you engage with people, you have conversations with them, you share all types of content, you might share quotes, you might share pictures, you know, you might talk about different things going on in your industries, you might share case studies, you might comment on other people's stuff engaging with them, you kind of need to have like that same mindset when you're doing email marketing, except now instead of it being about other people in engaging with other people's brands, you have to figure out a way to get people to engage with you. So some examples of email content that you can actually share with your audience. I also included all of this and the new ebook, by the way that I just published two nights ago with this space. But I included like a list of a 10 different email content ideas. So a few of those things I know that you can actually share, you can announce a new content channel that you have. So like if you created a new social media platform, and you want more of the people who actually love your brand to follow you announce it to your email list and let them know like, hey, we just created a new Instagram page. We're going to go live every single Friday. These are some different things that we're going to talk about. Is there anything that you want to see if so make sure you follow us and complete this survey. You could also announce like different interviews that you had, you could announce PR coverage. Like if you were in a magazine or a news article or something recently, you could talk about upcoming events that you plan on attending or any events that you plan to host. You could also just like send them an email once a week and be like, Hey, this is the content that we posted on Tik Tok this week. Have you seen his videos? Have you seen this new product? In this video? Have you seen this product action? Those are just some different things that you can do to also consider doing a monthly newsletter for your company, sharing customer reviews, sharing behind the scenes content, and then announcing sales and new product drops in between those things. It's gonna make a big difference and also help you stay at the forefront of their mind. The point of email marketing entirely is for one to allow you to tune out the noise of all the brands and busyness on social media. The second point of email marketing is to help you build that connection further. To nurture your audience, you cannot nurture your audience, if the only thing you're ever trying to do to them is sale, you have to take a step back and understand like, what is it going to take for me to connect with them? Are there any email lists that I'm actually signed up on that I actually like? If so, what do those email lists do that I am not doing? And how can I better incorporate that into my brand. So I just want you to really, you know, I challenge yourself to think creatively, what can I do via email that's going to help me stand out from the other, you know, 100 brands that they might be subscribed to via email. And I'm sure that you can think of a million things to do to actually be super creative in terms of email marketing. So some different tips that I want to give you. To help you get started with building your email list. Number one, I want you to start creating relevant email campaigns with resistible offers, meaning that you're going to offer them exclusive access to something you're going to offer them exclusive freebies to download, you're going to help them solve a problem that nobody else can help them solve, not just offer them 10% off, not just offering them 15% off, not just offer them free shipping, you can go on 25 different sites right now. And all of them are going to be offering all of that they're all going to be offering 10% Off 15% Off free shipping, some type of discount to make people buy but if somebody is not acquainted with your brand, and they are already interested in your brand, and they not ready to buy right now, they not gonna sign up for a discount, just think about how many people already come to your site who don't sign up, when you offer them 10% off or 15% off, think about how much more likely they'd be willing to sign up. If instead of you offering them something like that, you offer them something instead, and you say, Hey, today we're gonna drop XYZ a PM, sign up right now to get exclusive access, right, like that's gonna be a lot more appealing and inside of whatever you give them, then give them the 10% off, then give them the free shipping or the 15% off discount, or whatever it is that you want to offer them to make them buy. Or you can take it a step further, and continue nurturing them for two or three more emails and showing them social proof. Showing them reviews, showing them how what you do impacts people and can better communicating to them that what I have is irresistible. What I have is proprietary, meaning that what I'm offering you right now you absolutely without a doubt cannot get it anywhere else. Once you start communicating those things in your emails, you will start feeling for one so much more confident in the emails that you're sending out. For two, you will start seeing more people engaging, people will start actually tweeting about your email list, they'll start telling other people like Yo, you got to be signed up to her email list. She's always dropping gems and tips and free resources. You know, helping me with my dry skin problems helping me learn how to decorate my house better helping me learn how to get ready for the spring so I can learn how to dress better help me learn about hair length retention, so that my hair is actually growing. Once you start actually focusing on educating people and keeping them informed instead of just trying to solely sell to them, you will start selling significantly more. Now it's not something that's going to happen overnight, it's going to take time, but nurturing any audience takes time. Whether you're on social media, blogging, or via email, it is going to take time, regardless. And that's why you need to stay consistent. And I know y'all get tired of hearing it. I know y'all get tired of people telling y'all just stay consistent. But it's the truth though, if you stay consistent with AB marketing, you stay consistent with email marketing and practicing your subject lines, improving the body of your emails, improving the content and the offers that you create, you will get better at it, you will be so surprised that how much better you are at email marketing by the end of quarter one, if you just commit to staying consistent from January 1 to march 31. Like you, you will grow so much your email list will grow so much and whatever goals you have, you will soon realize how small they are. You will you'll start seeing how easy it is to grow. I think it's a lot easier to grow your email list than you think it is. When you stop thinking about well, what discount can I offer them and you start thinking about what value can I offer them? What can I teach them? What can I educate them on? What can I do differently for them? And how can I impact them in a way that nobody else is to actually grow my email list. Alright, so I'm gonna stop right there as far as email marketing goes, but I do want to challenge you to really get creative and really start focusing on email marketing, because this is what's going to help you tune out the noise. If you're tired of being on social media all the time. And you're tired of competing with all the other businesses on social media and you tired of feeling like you always got to have the freshest and newest content on social media and you tired of trying to figure out how to go viral How to Increase impression and how to increase engagement. Email marketing is gonna is going to help you overcome a lot of those feelings. Then it's going to give you something else to put your creativity and your energy into. This doesn't mean that you stop creating content on social media, it just means that now you have a different space to actually create content and and now you have the opportunity to present yourself to people who are already interested in you, people who signed up for your email list are already interested, you don't have to talk them into it when you're on social media. And you're just constantly trying to talk people into trusting you liking you getting to know you and buy from you. The people who sign up for your email list already know who you are, they already like you, they want to learn more, they want to learn more about you, they want to learn more about your brand about what you stand for about what you believe and about the impact that you're trying to make about the awesome things that you're doing. But that's the only time I ever hear from you when I'm on your email list is that you got 10% off, or that you give me free shipping? Or they you got a new product? How am I supposed to connect with you? How am I supposed to learn about all the other amazing things that your brand stands for? If you never actually tell me about them? And before we go into blogging, you know, I really want to give anybody who has a question or opportunity to come on stage and ask that question to me. Somebody said, What about texting? I honestly don't do text message marketing. So I don't want to give you any bad advice about that, because I don't do text message marketing. But I have talked to other brands who do text message marketing. And I do know that it is actually very lucrative. So if that's something that you want to get into, I highly suggest just trying to surround yourself with other business owners who already do it, trying to find case studies and trying to find people who actually like receiving text message marketing campaigns, talk to your current email subscribers and see if that's something that they will be interested in, spend the next 90 days surveying your followers seeing if that's something everybody would be interesting now while also giving them the option to opt in, while they're actually completing those surveys. So that you can build your text message marketing list simultaneously, sign up for different text message marketing campaigns in your industry in your niche too, so that you can see what other brands are doing. And understand if it's working for them, that will be the best advice that I have for you. Because I personally don't use text message marketing, I only do email marketing and social media marketing and then like word of mouth in person, and then I run ads. But that's pretty much it for me. I also blog. And blogging can be very fruitful when you stop looking at blogging as like, Oh, I just got to write articles. Now blogging is really more about creating a new space to market, your brand and your expertise and the value that you offer to people. So um, as far as I got a question via DM. But as far as sending what resources I used to send out surveys, for a segment to my email list, I either use Google Forms, or this app called Power pow or through Shopify. And I just create like a form that people can fill out. And then when you when I don't know if you've seen the dashboard, but when people submit like a Google form actually generates like a report. When you click on responses, you can scroll down and Google Forms will like create graphs and charts and things like that for you. And then you can export the responses and you can export people's emails. And it'll better it'll better help you segments. And you can also you can also create segments that list and Shopify, if people sign up via power, pow er, when you name your forms, by what you want people to sign up with, then you can also tag them. And tagging basically means that you identify what a customer how they have a founder brand, and how they want you to interact with them. So an example would be this month, I gave away a ton of freebies, I had two different really big campaigns that I did this my right one of them was my seven days of marketing campaign, where I did something different every single day to help small businesses with marketing. The second campaign that I did went along with this blog post. And I basically gave away five freebie, so I gave away a different freebie every single day up into the launch of my blog posts. When people sign up for those different freebies on those different forms, it automatically tagged them. As somebody who might have signed up for content utility, somebody else might might have signed up to learn how to create smart goals, they might else might have signed up to learn how to create a marketing budget. What that did for me, in terms of a business owner and an email marketer is better understand what this business owner needs help with, right? So if you signed up for a content utility checklist, and you want to learn how to maximize your content, how to use your content and one piece of content in 70 different ways, then I already know that you're struggling to understand how to use your content in multiple ways, right? So when I email you, I'm not going to email you and be like, Hey, here's 10% off of a mug. You don't care about a mug, a mug is not going to help you. Instead, I might email you and I be like Hey, I don't know if you saw but I do have a content marketing book and I also have an email marketing book. Instead of just giving you 25% off of those, I would first love to connect with you and maybe offer you a 15 minute consultation to better learn about what you're struggling with in business and marketing. Now, I'm a service provider. So you might not necessarily need to do that. But if I wasn't a service provider, and I was just trying to sell a product to somebody, I might hit them up and share a case study or share social proof, or share reviews or share a tweet that somebody else made about buying the product. And then after that, I'll be like, if you want to feel how they feel, and you want to see similar results, click the link below. I don't just like say stuff like shop now or buy this, because that's not very enticing. It's not very appealing. It's honestly not a good call to action. You want to get creative, but you also want to make people feel compelled emotionally, like you got to learn how to play on people's emotions, in terms of marketing. If y'all have any questions, please, for Chris to come on stage. You know, I've been talking for like 30 minutes. I would love to hear some questions, I would love to hear something about, you know, maybe you guys are struggling with in terms of email marketing. Even in terms of blogging, I know a lot of the times small business owners feel like they don't necessarily have anything to blog about. But truthfully, every small business owner has something that they could blog about, because you all have expertise. And some someone just requested to come on stage,

Unknown:

I was wondering about the email thing, where I was struggling that with my business like the show and prove people always say they love it, they get a lot of compliments, like on the one liner. And I was like, well tag me show me or refer people. You're like, No, I want to keep you as my secret. That'd be my secret weapon. I don't want people to know where where I got my custom made stuff. So do you think this email list will help me gain newer people and reach a better or bigger market?

Tyllah Hampton:

Yeah, that does make sense. And yes, it can because it means that you're going to be proactively running campaigns all the time to actually grow your email list. First of all, I just want you to know, like, that's something that every business owner goes through, when you create custom products, people don't be wanting to tell people that oh, this person made it because when they're scared that when more people find out about you, you're gonna raise the price. Which is true, like if you make custom products, and I do too, like I don't blame you for raising the price when more people find out about you, because when there's a higher demand for what you do, it only makes sense to raise the price, you will always have customers like that. And those customers will probably still buy from you once the price goes up. But maybe instead of just asking them to give you a review or share it on social media, you entice them to you give them a reason to, you know, maybe develop a loyalty program or rewards program. So instead of saying something like, Well, you know, share this on social media, just to help me out, you say something like, if you refer five people, I'll give you 50% off.

Unknown:

Like, so your next order would be free shipping, because it's so XYZ in it. Like now I'm not going to tell them

Tyllah Hampton:

like God, like you got to make it a lot more, you got to make it a lot more enticing. 50% off of something that you love is very enticing and referring five people to you long term, you're gonna make significantly more giving one person 50% off to get five new customers. That's true. That's true. Thank you. You're very welcome.

Unknown:

questions, but I'll let everybody else speak.

Tyllah Hampton:

Alright, if anybody else has any questions, feel free to come on board. You know, just request to speak. Y'all got me for about 25 more minutes. So if there's any questions, please ask. And it doesn't have to just be about tonight. Like if you attended any of my other Twitter spaces. You can ask questions about that too. So y'all know I've been talking about Zapier for weeks now like if you haven't started using Zapier, I don't know why, because they got a free trial. He spelled it zap Aiyar. Thank you. You're very welcome. And if you haven't started using Zapier, so let's say you're a one person show, right? Many small business skews many small businesses are I looked at the statistics and it's like 70, or 80% of small businesses in America are run by one person, right? If you're a one person show, you can only do so much using automations to your advantage to make it look like you have a full blown team and staff is what's going to make the difference. That's what's going to make the impact for you. So a good example would be a lot of people think that I'm online all the time. I'm not a lot of people think that I'm everywhere online at one time, I am not. I use automations I use scheduling software's have one automation that I have theirs with Zapier, it takes my Instagram posts and turns them into pins on Pinterest. It takes new products that I post on Shopify and turns them into pins on Pinterest. Every time somebody fills out a form on my website to sign up for my email list or my freebie or a blog post announcing for a drop. It also turns that into a tweet for social proof. So Now things are being promoted passively. And I don't have to do them, it looks like I'm online, even when I'm not right. Another good one is that Twitter finally made it to where you can schedule tweets directly through the Twitter app. So that also means that you can schedule Twitter threads to post now directly to the Twitter desktop. And you can do this for mobile. Or you can do this directly from like Safari or something. The great thing about this is that initially, when you use content schedule apps, they helped you with Twitter, you cannot schedule threads. If your answers sharing educational content that requires multiple tweaks, you weren't able to do it before you actually had to log in and share that stuff in real time. But now you can schedule it. And then you can just log in and respond to people later on that day after the content has already been posted. So just doing those few simple things makes a big difference in terms of getting more content out there making it look like you're on multiple platforms at a time even if you're not necessarily active. So somebody else is requesting to speak. Alright, you can take your mic off mute. Hi, okay, good tips to feel like you know, guys are encouraged me, because how are you primarily marketing?

Unknown:

My marketing is really just nothing right now. I actually paused I've had a few customers personally,

Tyllah Hampton:

I would start with coming up with a marketing strategy. I don't know if you have one or nine doesn't really sound like you do you buy? Okay, yeah, I will start with coming up with a marketing strategy. If you don't know how to make one, I would definitely learn how to actually make a marketing strategy. I will also recommend taking a marketing inbound marketing course. HubSpot does have a free certification course, I've been recommending this course to everybody because it is so helpful and so insightful in terms of allowing you to understand what marketing actually is because marketing and advertising are not the same thing. And understanding the difference is yes is definitely going to help you in the long run. So once you figure out like what your marketing strategy actually is, then you can start planning and strategizing your content. And that's when you really understand like, is it even necessary for me to be on camera? Do I need to show my face, you could also start compiling data so that you can figure out what other brands are doing that are at the same level of you? Is it working? Okay. Well, it sounds like you might be on the right track, you know, you just got to honestly stay consistent. I know that, like social media can make us feel like it should be happening all right now. But the truth is that the majority of the brands that you love, have been doing what they do for years, you know, like, and you also never know like what resources other people have outside of social media, because some people, especially women, will honestly have a spouse that supports them. And so they brand get off the ground. So they have more time to experiment with a concert, they have more time to actually test things out, they have more money to invest in different types of input equipment and ads and different bands to help them grow. So you just want to keep all of those things in mind. Yeah, sometimes I

Unknown:

think like I'm a single mother. So you know, my bills, my money goes to what I need to be sustaining to live.

Tyllah Hampton:

Starting a business is honestly one of the most time consuming things you are ever going to do. I am honestly like, in the middle of rebranding my print company right now. And it is so time consuming. I just be sitting there. Like I don't even know if I need to be doing this. Because what is even going on. And I always tell business owners you know, if you feel overwhelmed, always remember, you're making yourself feel overwhelmed. Nobody else is doing it to you like you just slow down. You can take your time, you know, you can take a step back, like you don't have to rush through anything. Don't ever let social media make you feel like you have to rush through building your business, especially if the goal is for you to build something that's long term that's intergenerational that you're going to pass down to your kids like it's okay to take your time. Right. Thank you. You're welcome. All right. I'm gonna let a couple more people come on. I see that Dorothy and company has had her hand up for a while so I'm gonna allow her to come on and ask her questions. Also, if y'all are enjoying tonight's content, please feel free to donate to touch by TAS crater find any donations are greatly appreciated. Every single dollar counts y'all so Alright, so I'm gonna let Dorothy and company come on. You can take your microphone off me. Hey,

Unknown:

I have one quick question. I wanted to see what the difference between Zapier and MailChimp

Tyllah Hampton:

or Okay, yeah, so MailChimp is a email software is Zapier is a automation software. So to give you an idea of Zapier is not going to send it your email like it's it's not going to host the platform that your email is coming from What MailChimp does, you will create the email in Gmail and you will automate it to send through Zapier when something triggers it. So somebody a trigger might be somebody filling out a Contact Us form on your site, right? When somebody fills out that Contact Us form, that information gets sent to Zapier. Now, whatever email you uploaded that you created in Gmail, now you send it to Zapier and now Zapier is how to automate that email response to the people who filled out before

Unknown:

Okay, um, I have one more question as well. So if you're integrating your Zapier to your Shopify account, like, do those go hand in hand or are they separate entities?

Tyllah Hampton:

They're separate entities. Also, there isn't an app on the Shopify store for Zapier, you actually have to go to Zapier website, and then it's tell Zapier that you want to integrate Zapier with Shopify and then it will create a quote unquote plugin to go with your Shopify store, but you're not going to be able to just go to the Shopify app store and look for Zapier. Another thing to to keep in mind is that like MailChimp only has one function, Zapier has over 4000 functions. And that's like what the big difference is going to be like MailChimp is going to do one thing for you, but Zapier is going to do 4000 things. So I told you all like just five different things that Zapier does for me, those five automations literally add up to like over 1000 different tasks that I don't have to do, because just imagine, right like I grow my email list by anywhere from like 150 to 300 people a week. If I had to sit here and tweet every single time somebody sign up for my email list, that will be very time consuming. If I had to sit there and turn all of my Instagram posts into Pinterest pins, that will be very time consuming, but Zapier helps me with all of those things. Thank you, ma'am. You're welcome. All right, we have somebody else. Lisa, pearl black requesting us to come up and speak. All right, you can take your mic off of mute at any time. Lisa, you can take your mic off for me if you're there.

Unknown:

Oh, okay. Yeah, I'm here. First of all, I want to just say thank you for all that you do, because you are amazing. Second of all, after the New Year, I definitely would like to schedule. You know, if you can, a one on one, I'd like to work more closely with you. Because you have a world of information. And thirdly, I'm getting closer and closer to launching my website, which is called you know, just like the rich. And it is a high end luxury. fashion jewelry business. So I was wondering, you it said like, don't get all caught up in your feelings, but like, what about when you actually like the actual day, the actual second, that your that your business is going to launch your website? What is that like? Like, aren't you there must be like so many different feelings?

Tyllah Hampton:

Oh, yeah, there are there are so many different feelings that are going to occur in the process of building your business and actually launching it. And I'm not saying that you're not going to feel your feelings, nor am I saying that you don't have to process them. I'm telling you to compartmentalize them. So when you feel overwhelmed, take a step back, take a five minute break, go take a breather, take a deep breath, you know, but don't let how you feel overshadow all the work that you've already put into your brand and all of the amazing things that you're going to be putting out into the world. Also, you know, just set realistic expectations about how you want it to turn out and how you want everything to go. Because launching your brand and starting a business. Nine times out of 10 doesn't always go how you want it to go. It does not always go according to this big beautiful master plan that we have in our head. And then on launch day, we might feel like we have this letdown because we feel like we might have let ourselves down. But the truth is that launch day is just the beginning. Like a lot of the times we think that when we make that decision to build a brand and we put all this money in this research into that that's the beginning. But the beginning really doesn't start until launch day because you aren't getting feedback and making sales up until that point like you don't know what your customers want from you truly up until you start selling to them and start asking them for feedback on what you're doing. So yes, you're going to have a rollercoaster of emotions. And yes, you need to compartmentalize those things, but you just need to take a break. Take a deep breath, process them journaling it out if you need to, and then get back to work.

Unknown:

What do I have to do? Or can you send me information on what it would take for me to work with you?

Tyllah Hampton:

Yeah, just go ahead and DM me and then we'll set up a time to talk.

Unknown:

Okay, well, I'll send you I'll email you from the same email that I mean email from before Okay, no problem. Okay, thank you. Good night ladies.

Tyllah Hampton:

All right. All right. So city is requesting to come on. Oh, you met me. In person you

Unknown:

I was going to ask a simple question, I wanted to know, what was the best way that you found your target audience or by another theory? And how did you find your target, or the people that you wanted to, like, gravitate towards your business or your brand.

Tyllah Hampton:

So Truthfully, when I first started my business, I had a very vague idea about who I wanted to work with. And my idea of who I wanted to work with has become more refined when I started meeting people that I did not want to work with. If you want to like sit down and actually do research, then you could actually sit down and compile case studies based around your industry, you can also start analyzing your competitors. There are different tools that you can use online to where you can enter, like your competitors website, and it'll tell you who visit it, who visits their website, and it gives you like, their demographics and things like that, actually, as your company grows, and you start evolving and changing and altering things that you're doing, your ideal customer is going to change, you know, so the best thing for you to do is to just start with who you honestly believe is going to be interested build out your customer profiles, and try to get as specific as you can, as far as demographics and cycle graphics, where you not only identify like, how old they are, their education, where they're from, if they're married, how much money they make, but also understanding like, what do they like in pop culture? What do they like immediate? What kind of movies and music TV shows? What are their hobbies? Do they have kids, you know, what do they like to do in their free time understanding all of those things about who your ideal customer is, is going to help you create content for them. When you start creating that content for them. If they come to you, and they're buying stuff from you. That's how you know when you tap into your market. Thank you. Thank you appreciate that. You're very welcome. All right, I'm gonna let two or three more people come on, and then we're gonna wrap it up for tonight. So next person is I think, Dr. Travis hideaway.

Unknown:

Amazing. I just wanted to ask you a quick question. What made you get started like, this isn't the information stored in our community,

Tyllah Hampton:

when I got started in 2017, I just was not in a good place financially, I got fired for what I thought was like my first big girl job, or I was also the youngest manager to ever be hired in this position. So I felt like I had a lot of big expectations to live up to. And I did all these things. And then they fired me. And I was like, wow, like, I was just flabbergasted, you know, but in the process of working for this tech company, that's when I really saw like, all the amazing things that the internet and social media could do. Because I was using the internet and social media to build up this million dollar location. Like, I was using Facebook to like, advertise and network and to drive foot traffic actually into the location to close sales and to announce different deals and things that I was going to have going on. And it was working. And when I got fired, I was like, if I can do that for them, I can do that for me, I can do more for myself, because I'll be more motivated. And when you're when you get fired, and you ain't got no money, you you kind of just got a bunch of free time to figure it out and to get some done. And it just kind of went from there, you know, so I went back to school, I ended up dropping out of school again. And I was like, alright, well, I'm gonna get a job. And I'm just stick with this internet stuff. And you know, five years later, that's what I did. I ended up quitting my job like a year after I started my business using Twitter, and I just never went back since and I just been doing this full time.

Unknown:

Thanks for sharing that. Just amazing story always liked to break shore. People listening can understand. You just got to have a mindset, you got to make a shift in habit determination to do better for yourself. And if you have that determination, the world has abundance around us to get where you want to be in your shoes, truly proven person that is taking those steps and change your entire life to solve a mindset shift. So thank you for sharing with us. And I'm definitely here to enjoy all the amazing information that you're teaching to the community here. I'm driving an apartment test.

Tyllah Hampton:

Okay, thanks. Well, you know, thank you for asking. Anytime people ask, you know, I always tell them like, when I started my account, y'all I started with zero followers just like everybody else. When I started building my email list, I started with zero followers. When I built my first website, it was crappy. And I started with zero website visitors. And I learned how to design websites. And I learned how to do graphic design. And I learned about branding and I learned about marketing and I took courses and I read books and I went to seminars and I talked to experts and I've literally paid you know experts who make millions of dollars like $500 for an hour at a time, you know, booking people paying them $1,000 To teach me to help me to help me hone my craft and my skills and stuff and it's definitely paid off. But the fact that I have had to invest 1000s of dollars to get to this point. That's why actually turn around and offer these things for free to y'all because I wish that it was free. And I wish that more people were making it a point to do these things for us without this hidden agenda. You know, like, even though I ask for donations, and I sell books and courses and stuff, that's not the only thing that I'm trying to get. Like, I'm not just trying to take people's money, I'm trying to give y'all even more than what I'm asking for. Because that's how you build a real community. Like, one day, I want to be able to like host these in person workshops where people from all over the world will fly in. But in order to get to that point, it starts here. And it starts with me giving this free information online, it starts me allowing y'all to see that like you can trust me, I'm not here to like, I'm not trying to scam you, I'm not trying to give you false information. Like I'm just trying to share the things that I've learned that I've actually had to pay a lot of money to learn to. So you haven't donated to my Creator fund tonight, please do. So I definitely appreciate it all. I just ask that everybody, just please send me $5 If you haven't at least checked out the new email book that I dropped, and I highly recommend it. The book is about 25 pages, and it goes over so many different things. As far as email marketing to like really help you get started with email marketing, it's really helped you understand what an email series is, the different parts that go into an email series, How to Build an Email series and things of that nature.

Unknown:

I have a question for you. What will be the purpose of a business creating email campaigns for their business? What will be the ROI that they're looking forward to putting implemented into their processes?

Tyllah Hampton:

Well, ROI is are different for every business. And all of that is set up by you personally, when you establish what your KPIs are, what your metrics are, which are SMART goals are. So I can't personally tell you what another business's goals or anything is. But personally, when I do my email campaigns, it depends on am I trying to sell a product? Am I trying to sell a service? Am I trying to book for a workshop, it really depends on you know what my end goal is. But let's say I want to sell out tickets for a workshop, right? I would do an email campaign and it would have anywhere from four to eight emails in and now within this email campaign, I'm going to drop educational tips, I want to drop resources, I'll probably include an embedded YouTube video, some social proof, I might share a screenshot of my metrics, explaining how this software or whatever it is I'm trying to sell to them has actually helped me or help my clients. And then I'll ask to close the sale in the last three emails. If it does not close a sale, then I'll turn back around and keep nurturing them, and then try to close the sale again. And what that's going to do honestly, is just build more trust with people and just make them trust me more than they would on social media. Because like you said, a lot of people view social media as a scam. But people aren't going to sign up and give me their email if they think that I'm going to scam them. So when someone signs up for my email, I'm not trying to overcome the hall, you think I'm a scam, I gotta get you to trust that I'm not a scam. I'm trying to overcome the rd know that you like me now I just need you to feel comfortable swiping your card on my website, I have to allow that anxiety that they have around buying it for me to subside. And the only way to do that is to continue nurturing them and build trust with him.

Unknown:

You are dropping some bars. Oh my god, one more question for you. Okay, what is more important to you the sale or the data,

Tyllah Hampton:

even though making money is important. Making money is not the most important thing to me anymore. And the reason why is because there are so many different ways to make money, right? Like the way that I used to make money in 2017. That is not how I make money now, like before, I would be trying to sell products and it would just be about sale sale sale sale sale. Like that's what it was all about for me in 2017. But now it's really more about networking. And now like I get to use my audience to leverage me to put me in different spaces. So an example would be I got recommended to host this workshop in a completely different state, right, and they're gonna fly me out, they're gonna pay for everything and they're gonna do all these amazing things for me, my friend and my audience, but I only got that opportunity because of the data. And it's a five figure opportunity, I wouldn't have got that opportunity if I only ever focused on sales and I never organized my data. I never analyze my audience and I never really paid attention to what they would pay for why when how it needs to be presented to them what type of email campaigns I need to send him what type of content I need to create to actually position is to be something of value to them. So at the point that I'm at in my business now, I will honestly say that the data is more important because I can take that data and position myself for more opportunities and I would have if I only just focused on getting this one sale this one time I love

Unknown:

that answer. I actually preach data way before the sale because of what you just said there. So again, appreciate you for dropping these bars. I hope somebody's right and then taking them Expand from what you're saying and donate to the operation.

Tyllah Hampton:

Thank you. I really appreciate you selling into Dodi now hope you donate, Doctor. All right I'm gonna let Sam come on up. Oh, you're a UX designer. I want to learn more about that I'm actually taking a UX course right now on Google. And it's pretty dope. Alright, Sam, you can take in my golf me.

Unknown:

I didn't want to say anything yet. So, yeah, it's dope, that Euro. And UX UX is pretty cool. I got a question, though. I'm working on a platform where I would be able to help UX designers to test their knowledge and enhance their skills. I'm still in development stage and hopefully launching out end of q1 2020. How do I do email marketing? How do I use blogs to, you know, push that product out? How do I advertise that product? What do I do, I have absolutely no knowledge when it comes to marketing.

Tyllah Hampton:

Personally, if you want to take like the blogging route, I would make a list of like 30 tech based blogs that allow people to submit blogs from my guest bloggers. And I will try and get on their blogs to actually blog about it. But don't do it until like you have a website set up to where people can sign up to your actual email list. And what this is going to do is, first of all, get you in front of all the people who are already on their website. But typically, when you also blog for, for a different company as a guest blogger, they also send out emails to their email list. And if you target established tech based companies, then you'll be able to get sent out to email lists that have you know, 5000 to 100,000 people on them. And if you do it the right way, and you target the right companies, you can easily get you know information about your launch in front of 200,000 to 500,000 people 100% For free. Now, this is going to take time you are going to have to send emails, you are going to have to figure out what tech companies do allow people to actually guess blog on their websites. But once you do figure it out. You'll be golden. Oh, wow.

Unknown:

That's so cool. I never I never thought I just never thought of this route. I never knew what to do, actually. So yeah, this this helps

Tyllah Hampton:

a lot. You're very welcome. Alright, so I'm going to wrap up the space with you guys tonight. I'll be here next Wednesday to we're going to come back and meet every single Wednesday in the month of January except the last Wednesday. Happy Wednesday. Happy New Year. I hope y'all have a bomb 2022 And you know, crush your sales goals in quarter one.