Revamping a Musky Legacy: Inside the New Joe Bucher Tackle with Mike Melby

In this episode, we sit down with Mike Melby to break down the major structural and operational changes underway at Joe Bucher Tackle (JBT). After opening with a Northern Wisconsin fishing report—covering late-summer weed development, baitfish movements, and top-producing tactics—we transition into an interview detailing JBT’s new era. Mike opens up about his background in welding and fabrication, his partnership with Terry Xiong, and the story behind acquiring the legacy brand and rebranding to honor its 1978 roots. He gives an inside look at JBT's new headquarters in Marshfield, Wisconsin, discussing how bringing production in-house elevates quality control and stabilizes the supply chain. Finally, we discuss the launch of JBT's revamped web storefront (joebuchertacklestore.com), streamlined fulfillment operations, and a sneak peek at custom color runs and future lure innovations on the horizon.

Thank you to my sponsors for making incredible products and helping us achieve success in one of the hardest sports known to mankind: 

Recon Boats: 

http://reconboats.com/ 

For more information about the Recon Boats 895T please visit:

http://reconboats.com/boats/895-Tiller/ 

Joe Bucher Tackle: 

https://joebuchertacklestore.com/

Crow Rock Lodge:

https://www.crowrock.com/

Check out Chas Martin’s musky hunting adventures at:

https://www.youtube.com/user/MuskyMastery

www.muskymastery.com

For more information about Luke Bogdanovic's guide service (LB Fishing Guide Service LLC) please visit his FB page:

https://www.facebook.com/profile.php?id=100090380347514&ref=NONE_xav_ig_profile_page_web#

Musky Mastery Apparel and Merchandise:

https://www.bonfire.com/store/musky-mastery-merch/?srsltid=AfmBOorIrdOYUYl4NZMsGGefYGIMPK0KPFp-dAvWGvxqCkEX6nhRs_QX