The myth of Santa Claus has been translated into an extraordinary market on a global scale. We see Santa everywhere in adverts and products, and people also travel quite long distances to meet the 'real Santa' in his faraway home.
The first Concorde flight from Britain to Northern Finland was organised in 1984 with around 100 passengers wanting to experience the magic of Christmas in this authentic setting. But how did this marketing success materialise? How did Finland become the home of Christmas?
A lecture by Teea Palo 11 December
The transcript and downloadable versions of the lecture are available from the Gresham College website: https://www.gresham.ac.uk/lectures-and-events/santa-claus
Gresham College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website. There are currently over 2,000 lectures free to access or download from the website.
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