Elegance, Obscurity, and 2% Exports: Daniel Sangermani's mission to showcase Swiss wine

Daniel Sangermani has embraced the challenge of bringing the prized wines of Switzerland to the sun kissed shores of Australia. Switzerland exports less than 2% of its total production but consumes the 4th most wine per person of any country in the world. Many, if not most people, particularly in Australia, have little familiarity with Switzerland's deep and historic wine culture, its six wine regions, and its approximately  320 grape varieties that they use to craft some of the prettiest and most elegant wines I have tasted in recent memory. Building awareness of a product and industry in a market with next to no awareness of it is indeed an unenviable task. However Daniel is indeed the man for it. His story is as incredible as his many diverse skill sets, and his passion for Swiss wine is contagious. In 2025 Daniel launched Invidia Wines, Invidia being Italian for envy. I think we will see a lot from Daniel in the coming months and years. From my perspective I am indeed envious of the magic Daniel is bringing to our shores. But my envy is out-shon by the gratitude I have to Daniel for taking the time to sit with me and record an incredible conversation about his journey from Ticino in southern Switzerland to the Australian Shores and the epic that has culminated in him setting up Invidia Wines.. A huge thanks to Daniel for joining me on the CDP.