Today we will be talking to Mindy who is currently working full time in a family medical practice. She recently started a side hustle providing women’s health services and hormone replacement therapy. Business has been on the slow side, and she is having difficulty gaining traction in her new practice as she continues to work full-time. She is needing assistance with marketing but more importantly, she is needing help finding her focus and niche. We discuss how to stay focused and how to build out a practice with a specific focus.