Today we will be talking to Andy who is a nurse practitioner that has recently gone all in on his wellness practice. He is focused predominately on men’s health and aesthetics. His practice has been up and running for about a year and it is doing well. He is needing assistance with marketing, what additional services to integrate into his practice, and how to develop better subscription programs. We discover that he is on the cusp of growing his practice substantially and why it is important to focus on the most profitable services vs. what you started with.