The National Academy of Public Administration’s Agile Government Center Coordinator, G. Edward DeSeve, joined Cherry Bekaert’s Advisory Leader, Srikant Sastry, in a conversation with Department of Veterans Affairs (VA) Deputy Chief Veterans Experience Officer Barbara Morton. With trust in government at an all-time low, Ed and Srikant explored what was driving VA’s improved Veteran satisfaction and how it could help restore trust. Human-centered design, data collection and better measurement of the customer experience are all features of the Department’s approach.

Morton shared her perspectives and even offered a taste of best practices from her Customer Experience Cookbook. It seems to be working, as trust in VA among Veterans increased from 55% in 2015 to almost 80% today. 

The first in our mini-series covering the five pillars of trust, this episode covers: 

• Efforts at the Department of Veterans Affairs to improve Veterans’ experiences 
• Specific ways that VA measures improvement in customer experience, including ease, effectiveness and emotion
• How the Organization for Economic Cooperation and Development’s framework for assessing drivers of trust in government institutions relates to customer experience improvement efforts in government
• Government-wide efforts to improve customer experience and restore trust in government

If you have any questions specific to your business needs, Cherry Bekaert’s Government & Public Sector team is available to discuss your situation with you.

Related Resources:

• Article: Explaining and Exploring the Drivers of Trust in Government
• Article: VA is Leading the Way to Restoring Trust in Government
• Article: Trust in Government is in a Tailspin 
• Initiative: The Federal Government’s Customer Experience 

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