Serverless Craic from The Serverless Edge
Welcome to Serverless Craic from The Serverless Edge with Dave Anderson, Mark McCann and Mike O'Reilly. We want to share our tools and techniques so that you can use them to communicate your Technical Strategy with your C-Suite and business owners. We want to help you to build a serverless first organisation. We will show you how to use Wardley Mapping to gain situational awareness of where your cloud applications and business are. And then how to develop your technical capability in away that builds engineering standards to set your organisation up for sustainable success.Sounds like the tools and techniques that you need - then hit the subscribe!-ABOUT- Dave, Mark and Mike are senior technical architects/leaders passionate about driving technical strategy. They have led transformation journeys, technical excellence, cloud adoption and tech strategies in many industries.Active in various technologies including ML/AI, Public Cloud (IaaS, PaaS, SaaS), Engineering, Product, Cyber and UX.
Serverless Craic from The Serverless Edge
Serverless Craic Ep77 Mapping the Emerging Value – Chapter 19 | The Value Flywheel Effect
In this episode of The Serverless Craic, Dave, Mark, and Michael dive into Chapter 19: Mapping the Emerging Value from The Value Flywheel Effect. This chapter explores how leaders can use Wardley Mapping to uncover long-term strategic opportunities, align product thinking, and identify “land grab” moments that unlock future business value.
The conversation covers:
How mindset, purpose, and cloud strategy form organisational pipelines
The three major value chains: sustainable operations, long-term goals, and land-grab opportunities
How emerging capabilities, product thinking, and situational awareness combine to create competitive advantage
Practical leadership behaviours and gameplay patterns from Wardley Mapping
Examples from AI, cloud evolution, open source, and platform teams
Why high-performing engineering organisations create the conditions for long-term innovation
This is a deep dive for technology leaders who want to create adaptive, strategically aligned organisations capable of sensing and seizing new market opportunities.
📍 Chapters
00:00 – Intro
00:12 – Setting the context: Chapter 19
01:00 – Why long-term value isn’t just architecture
01:50 – The future CEO as an anchor for the map
02:25 – The three organisational pipelines
03:30 – Sustainable operations value chain
04:40 – Long-term goals and product mindset
06:33 – Psychological safety, experimentation & ambition
07:30 – Run → Grow → Transform
09:05 – Ineffective innovation & product debt
11:32 – The “land grab” and adjacent market opportunities
12:51 – Cloud, customer obsession & competitive advantage
13:57 – Revisiting the map
15:13 – Wardley Mapping gameplay patterns
16:20 – FUD and competitive games
18:01 – Open source as an accelerator
18:33 – Market enablement in the AI era
19:07 – Toxicity, constraints & real-world leadership
20:14 – Sensing engines, co-creation & alliances
21:03 – Competitive moves: talent raids & fast-followers
22:11 – Wrapping up & next steps
🔗 Resources & Links
📘 The Value Flywheel Effect Book
https://itrevolution.com/the-value-flywheel-effect/
🌍 Learn Wardley Mapping
https://learnwardleymapping.com/
🎙️ The Serverless Craic Podcast & Blog
https://theserverlessedge.com/
📚 Escape Velocity – Geoffrey Moore
https://www.goodreads.com/book/show/11103017-escape-velocity
🧭 Wardley Mapping Community Resources
https://wardleypedia.org/
👥 About The Serverless Craic
We explore modern cloud, serverless-first engineering, Wardley Mapping, the Value Flywheel, and high-performance technology leadership — with practical insights you can apply in your organisation today.
If you want resilient systems, rapid delivery, strong engineering culture, and adaptive strategy, you’re in the right place.
👍 Like, Subscribe & Join the Craic
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Let us know what topics you'd like us to dive into next.
Serverless Craic from The Serverless Edge
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