The Rainmaker Path to Achieving Family Financial Freedom | Stephen Diaz

#057.  In this episode, we sit down with Stephen Diaz, co-founder of The Rainmaker Family and an eight-figure entrepreneur. Stephen shares his journey from wedding photographer to building a multi-million dollar e-commerce business that empowers families to achieve financial and time freedom. Discover how to leverage the power of Amazon, shift your mindset from "I can't" to "How can I?", and create lasting financial success without sacrificing family values.  He also provides insights on raising entrepreneurial kids and instilling values like abundance, generosity, and resourcefulness.

Whether you're a seasoned entrepreneur or just starting, this episode is packed with actionable insights!  

Show notes and more at:

https://moneydadpodcast.com/session057

Transcript

Justin: Well, joining us today is Steven Diaz, an eight figure entrepreneur and mastermind behind the Rainmaker family ranked number 148 on the Inc 5, 000 list, a list of the fastest growing privately held companies in America. Steven is celebrated for helping thousands of families start online brands and scaling his own brands to over 50 million in sales.

Justin: His unique approach focuses on thriving in business and life, prioritizing family, While being a driven visionary featured in Forbes and USA Today and coauthor with his wife, Chelsea, the family freedom challenge. Steven's here to share his wisdom with us today. Steven and Chelsea are based in California with their two young boys.

Justin: Steven, welcome to the Monday night podcast. 

Stephen: Awesome. Thanks, Justin. I'm excited to be here. 

Justin: Yeah, I'm excited to talk to you today because you're an incredible entrepreneur and I want to dive into your journey, from trading Dollars for hours to scaling a successful online business all while prioritizing family values but before we go there, I want to actually go way back and start with understanding your childhood and what or what what influenced your thinking around money?

Justin: Can you talk to us about, you know, what your childhood was like? What impactful lessons about money did you learn along the way, like whether it was from your parents or others that you still carry with you to this day? 

Stephen: Yeah, man, I would say two things. I'd say I was very reward motivated pretty early on.

Stephen: I mean, if you can't tell, , , I love the awards, you know, like I love working for something and getting it. And that started really early on. I think my parents really empowered me. Like if I wanted something, they were like, Hey, you can get that. Just figure out how, and my parents were pretty generous as well.

Stephen: But there were certain things where it's just like, Hey, you want a skateboard? I think at the time like a fully loaded skateboard was like a hundred and something dollars. Right. It was low hundreds. And for me as like a junior hire, or I don't even know how old I was when I bought my first skateboard.

Stephen: It felt like this huge thing, but they were like, how could you do this? Right. Like that mindset. we really train on even in our program to this day is like shifting from I can't, which is kind of like a needy, it's kind of a stopped mindset where you're, you're not open to opportunities to a, how can I, right?

Stephen: And that one shift as even a kid, I'd be like, well, how could I could, you know, mow lawns, I could watch the neighbor's cat. Like I just started coming up with ideas. So that entrepreneurial Like flavor in me was there at a really early age, but you usually tied to wanting to buy something like wanting to get the new game system, wanting to get the new skateboard and my parents just empowering me and giving me resources.

Stephen: Hey, you can use our lawnmower to, to mow the neighbor's yards, you know, but that started really early on. And so I'd say that paired up paired with generosity. Like my parents were very generous growing up. Not just with us, but like they would show us and, , just bring us into their generosity.

Stephen: And I think that also made money, not this big, you know, scary thing, right? It wasn't this like scarcity thing of , Oh, we got to really hold on to this. It was like, Oh, we can let it flow to us and let it flow through us. , they weren't using that type of language, but I think I saw that in them.

Stephen: If there was financial stress, it wasn't really I didn't see it too much, you know I'm sure there were some, some tighter moments and I'm sure they could have brought us into those things, but I always saw them being generous. And I think that. No matter where they were at, like, as far as their financial status or bank account, seeing them be generous, like it just kind of framed a more abundant mindset around money for me, I think as a kid.

Stephen: So I'm super thankful for that. 

Justin: . That's such an important mindset to have, especially from a young age and as a kid, like one, that entrepreneurial mindset, but to that generosity, ? Cause when you have that. That's shown to you that, , the more you give, the more you receive, and, and it's more of those things where it's not a limiting belief or, , coming from a place of lack and being able to share that, I think that's super powerful to experience as a kid.

Justin: To have that as a start. So fantastic. And then, just that entrepreneur mindset of shifting of , how could you get that and, and trying to put it back on you to, to, to do that as opposed to just, , give me money so I can get this door or whatever it is. It makes 

Stephen: it more valuable to like, I remember buying that first skateboard because I saved up for it.

Stephen: It was so much more like I had so much more ownership over it. Right. I took care of it. I clean the bearings and , I think things that were, I think previously I had a scooter and that was just bought for me and I kind of just trashed that thing. Right. So it definitely gave me more ownership and it's finding that balance, you know, you have boys and it's like, I want to give them good things.

Stephen: I want to , , treat them well, but I also want to instill some of these ownership mindsets in them where. Certain things I'm just going to buy in the toy and certain things. I'm like, Hey, you want that extra thing? Let's figure out a way we could do that together. And so even just, I mean, we have a two year old and a four year old, so it's pretty early for the two year old, but the four year old is starting to think about money a little bit and like has a little bank and, you know, and, and we will bring him into some of those things.

Stephen: The other night was his first time he bought ice cream for the family, you know, and that was super fun for him to like, kind of make that powerful decision of like, Hey, I think we should get ice cream tonight. Like I have money in my. My bank, we have this like old Gucci box, so he calls it my Gucci bank, which I just think is hilarious. , I have money in the Gucci bank. I'm like, that's so sweet. You know, like to see him kind of have that aha moment of like, I'm, I'm powerful to make this choice. And I was like, I went downstairs, I was like, babe, like, we have to go get ice cream. Like, we can't say no to this because like, it's his first time actually like wanting to use the money even like he kind of was like hoarding it for a little bit of like, yeah.

Stephen: Save up, make money and just like, just like play with it. But now it's his first time. Like, actually like, I'm going to use this thing. 

Justin: That's such a cool moment. My four year old has this thing. He made up a word. It's called it's, it's like a coin purse, but he calls it his, his, Dungy, dungy, dungy coin or something like that.

Justin: It's not dodgy, but dungy coin. And he's to store coins and stuff from there. But I also love there's moments where I mean, even just kind of reframing it back to that generosity thing where he'll, he'll ask questions about like, so there's some people who live up there who don't have a house.

Justin: And he's like, Oh, I want to take my money. I want to give it to them so that they can live somewhere with a house. , I think as a four year old, that's a pretty powerful way to think about that. Right. In terms of , wanting to share some of the money that you get to make sure that people have somewhere to live.

Justin: And , so those are really cool moments as, as a kid. , back in 2008, sounds like I started off your wedding photography business, filming , doing photography and you did that for a number of years. And, , then you started your first sounds like e comm venture selling of all things, Japanese wooden toys, which I didn't even, I didn't even know that was a thing, but why did you get involved with starting an e commerce business and what lessons did you take away from that experience that you use to fuel your next ventures?

Stephen: Yeah, I think this is something that again, it's one of those mindsets that we have to have first before we can teach our kids this. I had heard of it like in books, like four hour work week, right? Where it's like, buy back your time outsource. I had kind of heard of this and we had tried elements of that in our wedding business, but the wedding business very much like you show up, you make money.

Stephen: If you don't show up, you don't make money. So the income was really limited and me and Chelsea who were shooting weddings every weekend, this is before we had kids, we got to a point of pretty much burnout where, where we had shot, I think 43 weddings in a year, which is like, it's like almost every weekend.

Stephen: And especially wedding season is like a summer, you know? So it was super intense and we weren't outsourcing any of the editing and just like overworking like crazy. And so you hear about these things, but I think the first person I heard say it so clearly, his name is Myron Golden, and he talked about the four levels of value.

Stephen: And I don't know if we have time to go into all the four levels, but basically the first and second level was like my aha moment. , so the levels of value, the whole concept comes from money, follows value, like people trade dollars for things they value. And so the more value you can offer at scale, like the more you can increase your income.

Stephen: And he said the first level of the four levels is implementation, right? It's like, you are the person doing the thing and your income is always going to be limited because it's, it's tied to your time, right? It's like tied to like you being there, even if you're a brain surgeon, right? You might get paid a lot, but if you're working with your hands, like that's the key kind of like differentiator for level one is like, you're doing something with your hands, like taking the photo, baking the cake.

Stephen: brain surgery, whatever it is you, you are limited because it's like, it's just, there's not leverage there. It's just you showing up. And that's where we were in this wedding business. And so the idea of like starting a side hustle, passive income, it was so like elusive. And I honestly chased the passive income, , unicorn around the internet for a while.

Stephen: And we did like every side hustle you could think of. Yeah. But level two is unification and it's where you Start to basically manage the people who do the thing. And we actually fell into this in the wedding business. We started doing commercial work on the side and we shot this little documentary.

Stephen: It was like a three minute heartwarming kind of local story. And the people that hired us to do that, they paid us like, I think it was 3, 000 at the time for this documentary. They saw the documentary, they loved it. And they wanted it basically it was for a rehabilitation facility. Like and it was these elderly folk who were, , doing what they could to make meals and then bring it to this homeless shelter and serve the meals.

Stephen: And they were like, let's roll this out to all our facilities. They saw this documentary and got this big vision. And so they basically came back and were like, Hey, we have 75 facilities all over California, some in Texas. Texas, we want you to make one of these for every facility. And that first mindset came up, I can't, right.

Stephen: There's no way. I was like kind of doing the math. I was like, this will take me six years. I have to fly every week. You know, I was like, I was just limited to my, level one mindset, you know? But I knew it was such a big opportunity and I know this company had the money to fund it, and so I was like, how can I, right?

Stephen: And that one statement started me thinking on this, like, how could I. And I was like, okay, I went to film school. Maybe I hit up all my film school buddies, have them shoot all the stuff. And then maybe I could find an editor. And I started kind of thinking it through, but before I thought it through, I just sent them a bid.

Stephen: You know, I just was like, Hey, a quarter of a million dollars, 225, 000. I'll do the job and I'll build the team. We'll make it happen. I just kind of like sent it out. And before I knew it, they had signed this thing and I was locked in. I'm like, Oh, exactly. So that was my first level up from level one to level two, where I was , Okay.

Stephen: Now I'm a manager of people and I got to create systems and, and SOPs. I didn't even know what that was like a standard operating procedure. And I had to take this creative brain of mine and actually put it on paper. Like how, how do I shoot a movie, you know? And it was really good for me to learn, to like talk it out.

Stephen: And that. Really freed us up. It actually like, I mean, dramatically increased our income. I still worked for probably one to two months to really get that project rolling, but then it kind of rolled without me and I was , kind of tasting that passive income while also paying all my friends really good money.

Stephen: It was super cool. And that's , where I had the vision for like, okay, we should. build more of these types of things. So we can keep doing the wedding thing that requires us. We love doing it, but we didn't see it long term, you know, leaving on Saturdays, it wouldn't work for having kids. And we were traveling a lot.

Stephen: So it was , let's just try to start building these things that have more leverage that are level two opportunities where we're not the people doing everything. And. That's what really led us to e commerce and specifically Amazon. Cause Amazon they have this program called FBA where they do all the fulfillment and they basically ship the products for you.

Stephen: , they have a platform you can list the products on, they do the customer support. So it, it takes a lot of the time consuming elements out. And then it was just kind of like, we got to figure out how to make a product. So that was a whole journey on its own, but that's how we got into e commerce and really ultimately that's what replaced our wedding income the e commerce.

Stephen: And now we teach other families how to do this. And that's our main gig. So we're not doing weddings anymore. We are now what we call level three, which is communication. And communications where you're using your words to create wealth. We're, we're speaking to level two people on our team who manage the people who are doing the thing.

Stephen: And we've built basically a whole ecosystem around that. So has dramatically increased our income, has dramatically increased our impact. And we're big into time freedom and helping families have that. And so we've had to learn that for our own family before we could help others have that as well.

Justin: That's such a powerful way. You learned it for yourself, for your own family, and then now are able to use that to help others do the exact same thing. As you're going through that framework of, you know, level one, level two, level three it kind of reminded me of, for me, a powerful framework.

Justin: Which shifted my paradigm or give me a paradigm shift was really, it was Robert Kiyosaki's four quadrants of cashflow and, so you're employee, self employed, and then , you're a business owner and you, and then you're an investor, right?

Justin: So being able to, , Go from one quadrant to, and then eventually to a investor or owning businesses, that really is the most powerful way to create and generate that cashflow. Because there's only a certain amount of time that you have and that you're limited to. So quite powerful there.

Justin: You talked about leverage. Talk to us about the power of leverage. What does leverage really mean to you? How can everyday people use it to create financial freedom and really time freedom that you mentioned? 

Stephen: . Leverage. There's a quote I love. . What is it? It's like, I'd rather have the efforts of a hundred people doing a small percentage than one person doing like a whole percentage. Right. And it's just this idea of, or I think it's a hundred people doing a small percentage than like me doing a hundred percent. Right. This idea of leverage because our time is limited because our time, I mean, if you ask What's more valuable, time or money?

Stephen: It's like, everyone says time, but then sometimes their actions don't line up with that, like belief. And so I think there's a lot of hesitation on outsourcing and things like that. But leverage is really being able to put an hour into something and it'd be like 10 hours or it'd be like a hundred hours or it'd be like a thousand hours.

Stephen: Right. I was just listening to Alex Ramosi talk about writing his book and how it took him so much time, but he's like, The difference between a book that last two years and last 200 years can be an extra just like year of work, right? And he's like, I put two years of work into this so that could last beyond me.

Stephen: Like when I'm dead, it's still selling, you know, he's like, that's crazy leverage on your time. Even though from our, I think my mindset is like, that sounds like a lot of work. Right. But I think the more. I've started to look into leverage. It's one, it's a good term to kind of have as a a compass because there is a lot of passive income out there, like passive income.

Stephen: And there's, there's good passive income and there's just totally scammy passive income. Yeah. And so I definitely have bought like all this passive income things. And I would say like real estate has some great passive income potentials and there's like funds and things like that. Then I would say leverage.

Stephen: I like leverage better. Cause it's like, how leveraged is this opportunity? And so that's the mindset I started on was even with our wedding business. Like when we hit that burnout, it was something needs to change. It was like, okay, we can't make this a hundred percent passive, but can we make it 10 percent passive, right?

Stephen: Can we make it 20%? more leverage, more leverage, more leverage. Can I hire an editor? You know, 50 percent passive. Wow. That was a half my time. Right. And now with that extra time, you can level up. So I'm always looking at how can I get more leverage? You know, of course you think of, you know, there's financial leverage, there's time leverage, there's relationship leverage, even this connection, like you might know people I need and I might know people you need.

Stephen: And so there's like that relational leverage. So I'm always thinking about how can I. Lean into the leverage because leverage really at its core is like, it's like the jack, right? It's like, if you want to pick up a heavy car, you can try to pick it up on your own and get all your friends, or you can get this tiny tool, ?

Stephen: That is able to lift the whole car up just the way it's designed. Like that's leverage. And I want to have that in my business, my life, especially as a dad of young kids, because I don't want to just hustle my hours away in the name of my family. Like I want to actually have open space because I have leverage.

Justin: Leverage, such a powerful concept , so you've got, , the business, the podcast books, you've got a whole bunch of things going on and, and there's only so much hours in the day, you need to be able to take the time that you have and be able to multiply it so that it's not just only you being there to do that.

Justin: So, , in real estate, . Leverage is. Being able to, , put down a down payment, like a 20 percent down payment on for me, real estate's my big thing. And so, you know, I'll put a 20 percent down payment and I can borrow or the bank will fund the other 80%. So it's, you know, leveraging capital that way.

Justin: It's huge. And, really , in my situation. So I'll go and buy investment property in Canada. And there's right now demand supply imbalance. So there's, , Tons of demand, not enough supply, ton of people looking for rental properties. So there's all, you know, there's that demand.

Justin: So it's leveraging that demand and it's really, yeah, it's such a powerful way. I've always struggled with how do you best leverage your time? And so it sounds like for you, getting people, putting people in place to where you're outsourcing a lot of what you're doing so that you're able to create more time for yourself. Is that, fair to say, or, 

Stephen: or how else? That's a big one. Yeah, that's a big one. And then it comes with time. But I think one of the things that's been really helpful for me is just doing a time audit. It started with , I'd write down everything I did, like do a time audit, like just like write down everything you do in a day.

Stephen: And I started with that list. And I was like, which one of these are minimum wage tasks? Like just to like, make it really simple. Cause it was just , okay. I probably shouldn't be doing that anymore. I probably shouldn't be doing this anymore. And sometimes it's hard when you're , if listeners are early in entrepreneurship business to be like, Oh, but like that costs me money.

Stephen: I'm not making tons of money yet. So there's this balance. Like sometimes you do got to hustle for a season, but , even in our wedding business, like there were some things that I held on to probably too long, like editing, cause I thought, Oh, no one could edit as good as me. You know, and that's kind of like, am I really saying I'm the best editor in the world now, but truly, if you kind of dig into that statement, it's like I am.

Stephen: So I had to really challenge that kind of creative side of me that was like, Oh, I'm the only one that can do like this style, you know? And that project we did really forced me to put it into language. Like, okay, we shoot this way in the camera. Like I get this type of angle. And , sometimes .

Stephen: creatives, especially we have a hard time putting it on paper. But once I did that, it gave me so much more freedom to actually hire people and not expect a love at first hire either. Right. Sometimes it takes coaching for someone to kind of read your mind and it might not be a hundred percent, but if I can get them to like 80, 90%, I'm like, okay, great.

Stephen: You know, that's great. And it frees me up so much more. Like when we started. outsourcing or wedding editing, I was able to do commercial projects, which paid two to three times more than weddings, you know? And then when I was able to bring on an editor for that, that gave me the freedom to start pursuing this e commerce thing, right?

Stephen: And it's like everything led to another thing. And it's not to say free up your time and then fill it with other stuff, but oftentimes when you are kind of outsourcing those lower you know, value tasks, so to say you are giving yourself a race, right? You're opening up more time for more valuable things, whether that's with your family, which is high ROI, even though it might not, you know, directly deposit into your bank account that's super high ROI or something in your business.

Stephen: That's more higher ROI. So the time audits really helpful for that. The book 10 X is easier than two X I read last year. Super powerful concept on. Growing your time, I would say growing your impact by optimizing your time, right? And focusing on more kind of the 10X type opportunities instead of the 2X opportunities.

Stephen: I think a lot of us are growth minded and that trajectory is typically like this, but like sometimes if you look back at your life, like what were those 10X jumps where it's like, wow, that really like, you know, that was a moment that like really 10Xed. Sometimes you can learn some things in there on like, Ooh.

Stephen: Usually when I have a 10 X, it has to do with like these two things. This is my through line. So that, that book has a great exercise that I've loved. That's really helped me focus my time. Cause it's really easy to , just fill it back in with stuff. And then you catch yourself doing things. You're like, Oh, I should not be doing this anymore.

Stephen: You know? So it's a constant, reevaluation. 

Justin: Yeah, I think that's, that's really cool. And doing a time audit and it sounds like, part of it is letting go. You know, even though we think that we're the best or only we are the ones that can do this, it's really being able to say, okay, let go of that and also refocus your efforts on, that 10 X, what else is going to be at higher level and provide higher return on investment as opposed to.

Justin: Other lower level tasks. . You know, a lot of people out there complain that they may not have enough time yet. Same time they can binge, watch a Netflix episode or a show. How, can we best maintain steward of our time, take control of that.

Justin: And, and then , back to what we're talking about, but like multiplying our time. 

Stephen: Yeah. Time is really interesting. It kind of functions, I think, a lot like money. We use a lot of money terms for time, right? We spend time, we invest time. And so honestly, if you've figured out some concepts of money, a lot of times they can apply to time budgeting and things like that.

Stephen: But I think the first thing is breaking off time, poverty mindset, right? You hear about poverty mindset when it comes to money. I don't have enough. Like it's, there's never enough. It's like that kind of mindset. It can really hold you back in your decisions. And I actually had a moment that I, I felt like that it was really brought into awareness, that awareness for me, that I was using that type of language, like I don't have enough time.

Stephen: I'm so busy. And so I first just started by shifting my language and just saying if an opportunity came up, I'd be like, , , my schedule is fairly full. So in this season, I have to choose not to do that, you know, instead of saying, Oh, I'm too busy. I don't have the time. It's like, yeah, I have choice.

Stephen: And so I think shifting your language and just not saying I don't have just like there's enough time for everything that I'm doing. And. I've, I may have to reprioritize, right. But even just shifting the language helped me. And then it's so weird. , , this is kind of an out there concept, but I think time is one of those things that can kind of bend a little bit, right?

Stephen: You've had these moments where time seems to slow down, . Or time seems to speed up. And I've found like, it's almost counter intuitive when you invest time, sometimes in things that are. That really matter that your time will actually expand. It's really weird. It's like, I think sometimes dads, a lot of times they like want to hustle, hustle, , so that I can provide life for my family.

Stephen: But sometimes I found taking the time with my boys, , and investing time in there or taking the time for myself in the morning to kind of have that quiet space, like sometimes that is actually the thing that somehow opens up more time in my calendar. And I'm , being more efficient and being like my wife.

Stephen: I tell people all this all the time. She's like, probably just as productive as I am. And she works two days a week, but it's because she works two days a week because she knows, like, I want to protect mom time. On Thursdays and Fridays and Wednesdays, like I want to protect that time. So she's like super hardcore on the day she works and super efficient.

Stephen: While as I'm like, well, I Monday to Friday, I can push it off, push it off. Right. So there's a different mindset around it. So I would say the first thing to do to really start multiplying your time is change your mindset, change your language. And then look at , Just like with money, when you invest in the right things, it actually will grow.

Stephen: If you, if you're really stretched on time right now, one of the ways you can kind of break time poverty is actually. Investing it in something that like kind of pokes the poverty a little bit. You're like, if there's something that's like, Oh, I really in my heart, I feel like I'm supposed to help out or volunteer at this thing.

Stephen: But like, Oh, I can't, there's no time like doing it sometimes breaks that mindset a little bit and you do it. And then you find out, wow, there was time for that. And time opened up. So it starts to build that abundance mindset around time, which is something I think it's hard for a lot of people to get out of that, but that's been a really powerful shift for me.

Justin: . That is an incredible ship. And I find with myself as well, when I get into modes where it's like I say, yeah, I don't have time. I, I really have to consciously tell myself that is. It's an excuse, really. , I'm the one making that choice. , and so, I don't know, maybe it's a silly example, but , what I've been pushing off lately is just even physical activity, like running.

Justin: So there's a, there's a run run that I'm training for. Okay. That's going to happen in about a month from now. And I've been kind of pushing it off, pushing off. And this morning, you know, I got up, got up early, went for a run. And it was like, because I told myself, look, . One, I don't want to push this off enough.

Justin: Like, you know, it's getting closer and closer to it, but part of it's just, I, it's total excuse when I say I can't, like, I don't have time. I have to make the time if it's important to me to do that. So it really, you know, goes back to that. And, you know, the other thing that you said that struck me was so even for me, meditation is a big thing and if I can carve out.

Justin: Like even if it's just five minutes in the beginning of the day to like, put myself , in the right mindset, like that creates more time for me, or at least creates a better mindset for me so that I'm able to whether it's, you know, efficiently deal with things or be more productive and in the right frame of mind, as opposed to just kind of feeling like the day's just kind of running and I'm catching up to it.

Justin: So yeah, even just. Small, periods of that make a big difference. One of the things I love about what you're doing is that, you know, you're helping thousands of families create alternative sources of income through Amazon. And so how did you pivot to this, to doing that and specifically targeting moms to really focus on that?

Justin: , can you talk about, , when that shift occurred for you? And how, 

Stephen: yeah, so like I said, we were kind of in the side hustle season and Amazon was like one of the side hustles. So we had like Airbnb going, we had a photo booth business. We had Amazon, we had. This Instagram grocer. So we just like, just kind of like throwing stuff at the wall, like trying to see what would stick because we knew weddings wasn't forever, even though we loved it, you know, like we did love weddings.

Stephen: I think I was done with it a little sooner than Chelsea was, but I was like, I was kind of the one goofing off over here and she was keeping the wedding business going and I'm just like, let's try all these amazing, like entrepreneurial things. The, the big shift for us was when if this was 2017, we put up this like toy on Amazon, it's like a wooden, Fidget toy basically.

Stephen: And 2017 was the year of the fidget spinner. So that was like, , I'm sure you, you remember it took over , it just was every page on Amazon was like full of fidget spinners. You'd search for like dog toys and be like fidget spinners, you know? And so there was so much traffic for that thing that happened.

Stephen: It kind of, we got the overflow traffic, even though we weren't selling fidget spinners. We had a fidgety kind of desk toy. And yeah. So that thing started to crank, , we were selling 500 a day and that thing and it got to the point where we'd be at weddings and we had one particular wedding where it was like the first aha moment where we pulled up the app during the wedding.

Stephen: Like at dinner, we were taking a quick break and we had made more on the wedding than we had made it. We had made more on Amazon passively than we had made at the wedding. And that's like, I think where Chelsea, I clicked for her and she just felt the weight lift off because weddings were so seasonal.

Stephen: You know, you're always kind of chasing the next client. And it was just up and down high summers, low winters. And that was like the first time we, okay, we figured something out. And then we really went through a season of trimming, honestly, where we started to cut out other stuff, you know the photo booth business, we sold that off.

Stephen: Shut down the Airbnb, right? The Instagram changed our algorithm, which basically killed that bill's business, right? So like, we just had to trim and I'm big into gardening analogies in our, in our business name is rainmaker. And so, you know, if you, if you trim off these branches, all the nutrients go into that one thing.

Stephen: And so then all the nutrients went into our Amazon business and it really started to grow and as it started to really replace and bring more time for you and more really stability and peace to our lives because we weren't trying to hustle to get that next wedding. We're starting to get dream weddings.

Stephen: Now we could be kind of picky with who we're choosing to work with. We just started telling other photographers about it. Honestly, we were like trying to tell our industry friends about it. I taught my mom how to do it. And so we really just were sharing out of like, just excitement for what was working for us.

Stephen: And that really led to the initial Like really early stages of Rainmakers. The Rainmaker family is now what it's called and how we, how we niched down to really serving moms. We do have dads and we have families that do our program, but it's primarily moms. Now was really looking at again, kind of like the next phase of growth for Rainmakers.

Stephen: We knew there was something amazing there, but the next phase of growth required trimming again. And when we looked at really where the fruit was, where the results were, a lot of moms were having successful. We were actually, weren't even parents. This was like 2019. Chelsea was about to get pregnant in 2019, but we weren't parents at the time.

Stephen: And, but just our case studies, people that are winning with it. It wasn't the wedding people because they get busy with weddings. It was like moms. It was like working mom, stay at home moms. They were crushing it and like taking what we had taught them and making a hundred thousand dollars, making multiple hundred thousand dollars.

Stephen: Like, it was just like. So cool to see. And so that's when we rebranded rainmakers and really were like, let's just make this thing for moms. We'll make all the videos short. We'll teach them how to outsource and buy back their time and do it. Whether they're balancing kids or balancing a job and kids like so we really made the program for moms.

Stephen: And that's, I think what set us up for. just like a skyrocket that happened at the end of 2019, 2020. You know what happened? Everyone's home. Everyone wants to work from home. It was just great timing. And really that's what really retired us out of the wedding world. And we just went all in with rainmakers.

Stephen: I mean, all of our weddings got canceled in 2020. So it was like perfect, you know, it was like a pivot, but also like just, I think divine timing, you know, that was just we were set up for this thing in advance and ready to kind of catch and help so many families during that season. Yeah. 

Justin: Let's say families and whether it's, and targeting specifically moms, do they need to have any experience in e-commerce?

Justin: , I know how to buy off Amazon, but I've known nothing about , starting an Amazon business, you know? Yeah. Can it be anyone that can do it? What kind of skills do they actually need in order to get going on this? 

Stephen: Yeah, no, I mean, we primarily work with people who have no experience.

Stephen: So no product ideas, no e commerce experience. That's really, cause that was us, you know? And so I think a big myth is , you need to have an idea or need to be a shop owner or something already. But. Really what we do just like simplify it is we use software to figure out like kind of the fidget spinner thing, right?

Stephen: Like that worked because there was a lot of people searching for fidget spinners and we are coming up in those searches Even though we weren't selling a fidget spinner. And so once that worked we were like, okay, how do we reverse engineer this? How do we figure out what people are searching for on Amazon?

Stephen: And there's actually software for this. Just like on Google, you can figure out what people are searching on Google and get in front of them. It can bring you business. And so just like that on Amazon, we have software that figures out. What are people searching for? And then we look for certain numbers of like how many searches per month are happening on that thing.

Stephen: And how's the competition on that type of product. And that's actually how we figure out most of the products we're going to sell on Amazon. It's like, okay, there's a lot of demand for this thing. But there's not a lot of great products on the shelf. So to say, yeah, a lot of three stars and four stars.

Stephen: And the software actually show you how many sales these. Bad quality products are doing. So when you see a bad quality product with a high demand and people just buying it, cause that's the only option, it's pretty easy to go. I'm just going to make a better version of that product. And so. At that point we connect them with our manufacturing resources.

Stephen: I mean, we have manufacturers all over the world and connections and sourcing agents and that type of thing. And so then you basically, so you're level two, right? You're, you're working with the software to figure out the data. You're working with the manufacturers to make the product and then they're shipping it to Amazon, who's boxing it and selling it to the customers.

Stephen: And so you're kind of like just getting paid to connect all the dots. And, and Amazon does all the distribution shipping and all those things. So. Yeah, that, that's really kind of what we call the rainmaker method. And, we work with people, like I said, who are early stage entrepreneurs, even to season business owners who want to add , an additional revenue stream or like a complimentary product onto their business.

Stephen: That's something we do as well. 

Justin: , that's very cool. And I think, I mean, nowadays, , everyone's got a phone. You can, you can create and do everything from your phone. . I would think like now is a time where, even with AI coming, you can have maybe help you with all that.

Justin: Right. So, yeah, it's pretty wild. So it's an incredible opportunity for moms up there or dads to, to go and do that , so let's say someone gets involved, starts to, you know, Doing all this, how do you ensure that this is like, , that we're running a business as opposed to the business is running us, right?

Justin: , it can almost feel as though, you get started, you maybe achieve a little bit of success with some sales and then all of a sudden it feels like, okay, you got to keep this going, ? Like, and so you're spending more and more time. Um, Doing it, what would you suggest a way to help ensure and protect that you're not just kind of all of a sudden, you know, creating another hole, like, you know, quote unquote passive income, because it's really not really passive, I guess.

Justin: Yeah. I hear 

Stephen: that. Yeah, we definitely discourage like we've even stopped kind of using the word side hustle because it is definitely like this is a business, you know, and I think sometimes people come in with like this side hustle mentality, like I'm going to do this in the nooks and crannies of my life and you know, but it's like, if you do that, the results you get are sometimes like going to just represent the effort you're putting in.

Stephen: And so I'm not saying you have to go full time in it, but we do recommend if people are interested in Amazon to put blinders on and be like, I'm going to do this for six to nine months. I'm giving this my all and like, you know, I would say a minimum of. Four to five hours a week in a maximum of 15, you know, is probably all you really need.

Stephen: So it's not like it needs to take over your whole life. But in the learning phase, there's a lot of like, just learning the nuances of Amazon and going through the software and talking to manufacturers. So it is a real business, but I do like that. It has, it has a lot of high upside potential. Once you've done one product, it's really easy to do a second one, a third one, a fourth one.

Stephen: It actually gets faster. But you're not adding more time to your plate because Amazon's handing all the logistics. So I like that about it that it's, it's got leverage. And then if you ever want to kind of chill out or have a season of rest, you can just sit back and just keep products in stock without having to go launch more products.

Stephen: So we do train a lot in protecting your time by really working in deeper chunks of time instead of like, Oh, I'll just do five minutes here, five minutes there. It's like, you know, maybe it's worth. Getting some help with a friend. Like maybe you have a, maybe you have another mom friend who's an entrepreneur and you can watch their kids one day a week and they can watch your kids one day a week.

Stephen: And now you have a whole day free to just do like a big deep work day on your business. Like that's better than trying to do like 10 minutes here and there in between kids like running in. 

Justin: Yeah. 

Stephen: They've done research on this, the thing called switching cost. And it's the cost of like switching. really your brain modality, like you're in mom mode, you're, you're doing Play Doh, and then now you're doing the Instagram reel.

Stephen: And then now you're trying to do your taxes. And then now you're trying to list a product on Amazon. There are all these different modalities of thinking, and there's a cost to that on your brain. And it actually takes your brain to think. Like 15 actually transition. So if you're just going back and forth, like in 15 minute chunks, you're going to feel super frazzled at the end of the day and just have that decision fatigue and all that stuff.

Stephen: It's not often. Cause you did a lot because you switched a lot. And so even in the beginning of our course, we talk about that, block time, like big chunks of time. Maybe it's two hours, maybe it's four hours to be kind to your mind. So you're not switching as much and then set yourself up for that by being resourceful, whether it's trading time with someone else or getting the mother's helper or, you know, nanny to kind of bring in with the kids or maybe it's after the kids go to bed for an hour.

Stephen: Right. That's what we did in the early days of our business. When we started having kids, it was like that nighttime was kind of our jam. So you got to figure out what works for you and then, and then protect it. . 

Justin: I find even now, like, so for me, it's like, you know, when kids around, like I want to spend time with the kids and do things with them, but then, and then when they go to sleep, then that's when you can kind of crank it and you know, what else you're working on.

Justin: So you also have created. masterminds is from what I understand. Can you talk about how, the rain rainmaker mastermind program works, why you decided to structure it that way and, and really what the results have been for the people who've gone through it. 

Stephen: Sure. Yeah. Yeah. The mastermind is really like our flagship program.

Stephen: So for people that. Want to do Amazon. It's, it's, it's a combination of like what you would say, like people understand a mastermind to be where it's people bringing their knowledge in the room. Cause we really believe that like, you know, we might be able to help you with Amazon, but you might have some secret to marriage, right.

Stephen: That you could bring to the room. So we're trying to accumulate a lot of similar life stage people who are parents building businesses in one room. And then we use Amazon as kind of the transformative vehicle to take them down. Like let's start a business, but it's also going to bring out some of these other things, right.

Stephen: And so that's really the mastermind. But with our mastermind, you get basically a one on one coach that walks with you and helps you qualify product ideas. You get group coaching, which we do pretty much every day of the week. We have certified coaches at this point. These are early days Rainmakers who've grown up with us over the last five years and made, you know, hundreds of thousands, if not millions of dollars on Amazon.

Stephen: So they're like our certified coaching team. And so they're there to answer your questions. And then we of course have like a training portal, some tools, some software and things like that. So if you want to do Amazon, I, I wouldn't try to do it alone. I'm not saying you have to do it with us, but find some sort of training program.

Stephen: And I just think we're wired for community. So if it has a community element, like we have at the mastermind, it's definitely a set you up for. greater success because Amazon is like real estate. Like it's, there's some nuances, right? Like there's some weird stuff and it's like, oh, you can do this, but not when this, and like, you know, it's just nice to have people that have gone the path before you who can look back on your thing and say.

Stephen: Oh, I remember this. I went through this, click that button, not this button. Then you'll get through. Right. If you don't have that, it's very easy to quit on yourself when things get hard. So yeah, if people are interested, it's a rainmaker, family. com slash mastermind, we have a whole page that has more information about it.

Stephen: And, and yeah, it's, it's one of those things that's real fun to do yourself, but also we see a lot of families do it together. We just did a retreat and I'd say like 80 percent of the room was like married couples doing it together where one of them is kind of more of the primary, like really doing it.

Stephen: But like the combination of them two together, thinking through product ideas and investing together, it's just a, it's a powerful combo. 

Justin: It's very cool. Yeah. Success always leaves clues. And so if you're able to follow others who've had success. Then, , the faster results you can get for sure.

Justin: I want to kind of get into your own entrepreneurial mindset a bit. Sure. I mean, you've got the business, the book, the mastermind, the podcast and everything. Talk to us about your entrepreneurial mindset, how that has allowed you to push forward to achieve the success that you've reached.

Justin: And then I actually want to kind of drill it back to your own kids. And again, your kids are, , two and four, so they're a little bit young, Are there purposeful things that you are doing or that you're thinking of doing with them to really help them think like entrepreneurs, or is it simply modeling, , what an entrepreneur is and, and really having a rub off on them through osmosis?

Justin: , can you talk about that? 

Stephen: That's great. Yeah. I would say my arc, some of the core mindsets that are like, they're simple lessons, but they're, they just have deeply helped us throughout the entrepreneur journey. The first one I mentioned, how can I mindset? Shifting from I can't to how can I? And I remember reading a green lights, Matthew McConaughey.

Stephen: He said, his parents did this with him. They're like, you can't say I can't like, it was just like, this is like not allowed in the household. Like I can't is not allowed. And like his parents were a little wild if you've read that book, but I love that kind of like, The idea of like always empowering the, how can I, of course, there's, sometimes you need to ask for help.

Stephen: Like you literally can't put your shoes on, right? Like you can ask for help, but like, we always want to be empowering because it's so easy for our kids to just lean on us and like, daddy, you do it, you do it. Like, so we really try to do that from as much as an early age as we can. It's like. Hey, we're all going to take our dishes to the sink.

Stephen: You can do it, you know, and just be okay with them spilling and crashing and all the stuff that's going to come along with learning. But that, how can I mindset? That's a big one. I'd say the second one, that is the one I come back to with so much with my four year old right now. And it's one that I'm like, it's this, it's a harder concept to grasp, but it's basically.

Stephen: focusing on abundance versus lack. And I remember one day I came downstairs and it was, I think after Halloween, we had some gummy bears or something like on the counter. And I remember him just me, me and him get up early in the morning for everyone else to kind of hang out. And he spotted them right away, of course.

Stephen: And he's like, Oh daddy, I don't want to gummy bear. Right. And so I give him a gummy bear and I'm like, okay, we can just have one. And I give him one and I'm going to put the gummy bears away. And so as I'm putting them away, He's focusing on them going away and he's eating the one gummy bear, but he's also starting to cry, right?

Stephen: He's like crying and like, Oh, I want more. And he's eating, he's chewing the one delicious gummy bear, but he's missing it. He's like, just missing what's happening. He's not tasting it. Probably he's not enjoying it. Cause he just focused on what's going away. And I remember that moment just seeing myself in that because for so many years, I have been that guy who focused on what I didn't have focused on what I lacked.

Stephen: And when you do that, Like, it kind of takes away what you have, you know? And so we are big into like, focus on what you have and you'll have more in abundance. And we even do this with our kids down to like, you know, like, Oh, I want some juice, you know? And I don't know if they're going to drink the whole juice, if they're going to spill the juice or if they're not going to like the juice.

Stephen: Right. So I pour a little bit of juice and they might go, Oh, I want more juice. I want more juice and get all upset. But I'm just like, Hey, If you are thankful and grateful for what you have, there'll be abundance. I kind of say that to them all the time. Like there'll be more, I said, there'll be more. So he drinks it.

Stephen: Thank you, daddy. I'm like, Oh, more, you know? And I just like, daddy. And more like, I'll just keep giving him more. Cause I'm trying to teach him that, you know? And I think like. Sometimes as parents, we want to control everything. We had this big conversation after Halloween. Cause it was like candy, right?

Stephen: Like, it's like, I don't have just like candy, but what's the line. So I'm not saying we figured it out, but we were like, almost like if we limit the candy, then when they have it, they like binge, you know. But if we just leave it out and it's just like, you can have it when you want. It was almost like that abundance gave them more freedom and they had less.

Stephen: So I'm not sure, , I don't have the candy thing figured out. Okay. Cause my kids will just eat a lot, but I have found that when I'm less controlling over it, like he will actually be like, okay, I've had enough, you know, and it's , interesting, you know, so we're, we're on a journey with that.

Stephen: But that mindset of focus on what you have, it'll multiply focus on when you have not, and it'll, it'll go away. Like, I mean, things will eat things. Even that. you don't have won't go, will go away. And so that's a big one. That, that we're trying to hammer in early and in the entrepreneurship, I'll just share one more thing.

Stephen: I think the biggest skill that you can teach your kids, and that I've learned is resourcefulness. And this comes down to abundance over lack and there's a book, man, I'm blanking on the name. Key person of influence, I wanna say. It's called, they, they talk about ILR ILR. The illusion of lack of resources. I just thought it was such a good analogy. It was like, if you were just walking along, you stepped in some oil, right? You would, and you didn't know what oil was. You would just think like, this is trash.

Stephen: Like this is black sludge. You'd be like, Oh my gosh, this is awful. But once you know what oil is and you are like, you educate yourself on that thing, it all of a sudden becomes so valuable. And so the resource is actually defined by our ability to use it. And so a lot of times people with money, you know, like, I mean, I'm sure real estate, like for me, I'm like, I would say I'm like, I know a little bit about real estate, but the more I learn, I'm like, wow, my mind says, hold me back so much because the way people use money, just because they know how to use it.

Stephen: Right. They know how to leverage and how to do this and how to like, just like plug things together. And like, I've, we've had some podcasts. I guess on my show, I was doing crazy stuff because I'm like, I didn't know you could do that, you know, and it's literally my lack of knowledge made me think I didn't have a resource there.

Stephen: And so I am big into teaching our kids, you know, never focus on your lack of resources, focus on your abundant resourcefulness because there's always a way, you know, and sometimes it just requires you learning a little bit more about that thing to kind of pull the gold out of it. And so I'm big into that, that thing, that mindset has served us so much over the years in all of our journeys of, in entrepreneurship is just like, we can be resourceful, you know, and we might not know.

Stephen: And there's a cost to that, but I bet I could find someone who knows, you know, and ask them and pull some wisdom out of them. And, and that's, that's why we're big in being in masterminds ourselves and being in coaching groups and getting mentors because getting someone else's thoughts of who's been there before, it can tap into that resourcefulness and help you see it yourself.

Justin: Yeah, , it is that being resourcefulness, being resourceful helps you frame it in that you can control, you can control it, right? You can frame it like, Oh, it's not, it's not a victim mentality. It's like, Oh, I can't do this. Or we don't have it, or it's not enough.

Justin: It's how can I, how can I going back to, , your first point on mindset and then really looking at yourself and how you can make it happen. Which is great going back to that Halloween one. , cause my kids love candy too, but what I did was last Halloween.

Justin: , they went out. Yeah, I got a whole bunch of candy. 

Stephen: Okay. 

Justin: I offered to buy it from them. So I said, okay, look, , you can enjoy, you can keep whatever you want to keep, but the ones that you don't want to keep, I will actually buy it for you.

Justin: And I, I made some obscene, number, it's like a 10. You know, right. So it was , incentivizing them to like, okay, well the ones that I really want, I'm going to enjoy, but the ones that I don't really care about, I'm going to sell off to dad. He'll buy a, you know, like 50 or a hundred bucks or something like that.

Justin: But, but but it kind of got the candy out of the house and they were able to enjoy whatever they wanted. 

Stephen: I like that. I like that. I tried, like, I tried, what did I try? I also tried like, Hey. If you give me one candy tonight, I'll make it into two tomorrow. So I was trying to teach like investing, but they're too young.

Stephen: I was like, I'm eating it now. Like they just want like instant gratification, you know, like the classic mush was that the marshmallow test? Yeah, yes, . 

Justin: Wanted to transition it to our rapid fire round. So I had a bunch of questions for you. First is what's the most fun that you've had with money?

Stephen: Ooh, most fun I've had with money. I think me and Chelsea love creative ways to give it away. So we did a whole podcast on this. I like what we said, it's our favorite thing to do with money. So there's like 10 ways that we love. So , the most favorite one is probably the ninja swipe. That's when you run up to someone when they're about to check out, like at Starbucks or something, and you swipe your credit card.

Stephen: And so there's that's hilarious. It just gets like really funny reaction. So yeah. If you want to check that out, Raymaker family show, it's called, I think our favorite things to do with money and they're just like creative generosity things that are just, it's just fun. It just makes life really fun.

Stephen: Awesome. 

Justin: Question two is what's one of the most important money beliefs that you've had that has changed over the years? 

Stephen: I would say that abundance mindset. So if, if I can get it through me, I can get it to me. That's how I like to say it, you know, like, and so that's just like having a loose hand with money and letting the generosity flow, I believe that's a key.

Stephen: Abundance mindset to actually receiving more. So I used to not be like that. I mean, my parents modeled it, but like, there's definitely, I think some, I would say some, some bosses in my life, you know, some tests I had to pass where it was like, yeah. Are you going to really choose to be generous? Are you going to kind of go into scarcity mode?

Stephen: I say that a lot, like I can get it through me. It'll come through me. 

Justin: That's an awesome saying. I love that. Question three is what's the best piece of advice you've ever been given. 

Stephen: Best piece of advice. I know I'm repeating myself, but I think I mean that what I said, he, that has will have more in abundance.

Stephen: He, that has not even that will be taken away. And that was said by Jesus. So that wasn't given to me directly, but that's a cool, just a Jesus quote. And that has been such a core thing that's helped me in so many areas, not just with money that mindset. So I had a mentor in my life. Kind of show me that verse which, you know, I'd grown up reading the Bible here and there.

Stephen: Yeah. But he was like, did you notice this first is like in the Bible, like many different times. And so I started digging into that and being like, Oh, in the. In this context. In this context, in this context. And Jesus was like, love that one. Yeah. And so that was an interesting one for me, that mentor pointing that out.

Stephen: It definitely shifted some things for me where I was like, okay, what other areas could I apply this to? 

Justin: Awesome. Question four is, if you could sit down and have dinner with anyone dead or alive, who would it be and why? 

Stephen: Dead or alive? . I just talked about Jesus, so I feel like that's the cop out answer. I think it'd be fun to talk to Jeff Bezos, just because we're in the Amazon space, right? I think the interesting thing about Jeff, I wouldn't say I agree with him on all his, you know, all his things, but I think the interesting thing about him is he's built a business. I believe based on a lot of abundant thinking, like a lot of his business is based on I will help.

Stephen: Other people, like I'll cut other people into it, right? Like you can make money. Like writing the books on Amazon, you can make money recording the audio for the books on Amazon. You can make money driving the trucks for Amazon. You can make money selling the products on Amazon. It's like, like the list goes on and on.

Stephen: He's literally built this kind of system of , I will create a system that people can benefit from. And if they benefit, they will grow the thing for me. I just think that's like a crazy mindset. And we've started to do that in departments of our business, where we kind of like, we'll. Silo off, like our sales team, I siloed it off as like an own business within a business.

Stephen: And then the guy who runs it, I'm like, this is your business within the business, just do whatever you want. So he hires fires rewards. He sets like kind of the KPIs and the salaries, and I worry about it so little because I'm like, I'm like, you're in charge of it. I'm like, he's no, it's like, if it wins, he's going to win, you know?

Stephen: And if it loses, he's held accountable, but it kind of like. If you can let people build a business within your business, they will build it so much bigger than like, if you're like, just like trying to like, Make them an employee, you know what I mean? And so I love how Jeff has done that. And I don't know where that mindset came from.

Stephen: I have a love to dig into that. That's just one person. There's so many people I could list, but yeah, no, that, yeah, 

Justin: that he's been a fantastic person to chat with. And then finally what's the one conversation that you recommend parents have with their kids today about money? 

Stephen: If you find yourself saying things like money doesn't go on trees these are just things that have been passed to us sometimes.

Stephen: So , we just say stuff with our kids, like intentionally, it's just like, it'd be like, I want to buy a Tesla, like, like my four year olds, right? And cause we rented one and he just loves it. So he got the little Tesla toy and he's like really into Teslas. And so I'm like, you can buy a Tesla. Money's easy to make, you know, like, so I just use language like that.

Stephen: Like money is easy. Like it. You know, you can make money easily and like, it could take a long time, but even that, like, it's like, sometimes like even that, like I've seen people make that much money in a day. Right. And so I think like shifting our, our language around money. And then the big thing I try to communicate with our boys early on is that.

Stephen: dollars follow value. We kind of started by saying is like people trade money for things they value. And so if you are a problem solver in the world, you solve, and you solve big problems for a lot of people, you'll get paid a lot of money. . And so that's why, , some people are like, do you make more money selling products on Amazon?

Stephen: You make more money teaching people how to sell products on Amazon. And I'm like, well, obviously we make more money teaching people because it's a higher. Value thing when I sell a 15 widget on Amazon and I'm like selling Shirt stays to keep your shirt tucked in like that's pretty valuable to like the police officer I guess who's wearing those and needs to like have a shirt tucked in so it doesn't get in trouble But it's not as valuable as if I create generational wealth for a family, right?

Stephen: Yeah, so that's a higher value thing That's why we sell it for a higher price point. And so that concept of like value follows money I think is powerful for them just like, how can I create value in the world? How can I solve problems? And I heard Russell Brunson, I know I'm giving you three things, but Russell Brunson is a marketer, founder of ClickFunnels.

Stephen: He said, stop asking your kids what they want to be when they grow up and start asking them who they want to serve, you know? And I think that's such a powerful idea of , Hey, who do you want to serve when you grow up? Like, who do you want to like solve problems for, you know, who are you drawn to, like, that's a really powerful statement to get them thinking the right way around business and entrepreneurship.

Justin: Yeah, I love that. Who do you want to serve? Cause I think that who do you want to be or what do you want to be? It's such a, first of all, it's a tough question to answer, but if you think about I'm still figuring it out, let me know when you find out, but yeah. Who do you want to serve?

Justin: It's again, . Showing and trying to create. That how do we, how do you create value into the world? And then you will, you'll be paid for that. So as we wrap up here, where can my community really, stay in touch with what you're doing, enroll in the Rainmaker, whether it's mastermind or, or just take part in, in your programs maybe talk about where they can find you and how.

Stephen: Sure. . You can connect with me personally on, on Instagram. My Instagram name is Stiez Diaz, which is S T E E Z D I A Z. I'm trying to post more on there just about entrepreneurship in general. If you're interested in what we do at Rainmakers, we have a free podcast, the Rainmaker Family Show.

Stephen: Chelsea and I come on and talk a lot about family, running a business together time leverage, like a lot of those topics. We have awesome guests on the show. And then our mastermind, I mentioned this link before, but rainmaker family.com/mastermind. If you really wanna see if like Amazon's a good fit for your family, there's a way on there.

Stephen: You could book a free, we call 'em Family Freedom Design sessions. So we look at like, okay, what does a family freedom number look like for you? Like monthly, what does that look like? Bringing it in and does Amazon make sense to get you there? Mm-Hmm, . So that's available. Yeah. It's rainmaker family.com/mastermind.

Justin: Okay. And we'll have all those notes or those links in the show notes as well. , Stephen, I appreciate you coming on the show today. I mean, I could, probably sit here and talk to you for hours, but you know, with your brilliant mindset and just what you're doing out there, just being here.

Justin: Putting a lot of value into the world and helping other families really create financial freedom for themselves and create that, , generational wealth, hopefully as they scale up their business and just love everything that you're doing and, and sharing with the world. So thank you so much for your time today.

Justin: I thoroughly enjoyed it. 

Stephen: Thanks, Justin. Appreciate 

it.