The MLO Project

Attention, Traffic, Data. That's The Game Now. Are You Playing? | Ep. 53

• Frazier • Episode 53

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On this episode of The MLO Project with Frazier & Michael McAllister...

Compass pulled 500,000 listings from Zillow overnight. Redfin gets the inventory. Rocket gets the mortgage. And most loan officers are still asleep. Frazier and Michael break down the Compass, Redfin, and Rocket trifecta, what it actually means for your pipeline, and why the loan officers who have been building real relationships are going to be fine while everyone else scrambles.

In This Episode:

  • What the Compass and Redfin exclusive listing deal actually means
  • Why Rocket doesn't need Redfin to be profitable
  • The real threat to your pipeline that nobody is talking about
  • Why your database is the only moat you have left
  • What separates the loan officers who will thrive from the ones who won't

Resources Mentioned:

  • Empower LO: https://empowerlo.com
  • DIFRNT Coaching Community: https://difrntcoach.com/win
  • Broker Toolkit: https://brokertoolkit.app/

Connect With Us:

  • themloproject@empowerlo.com

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Frazier

Host
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Michael McAllister

Co-host

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