Your Words Unleashed
Your Words Unleashed Podcast, hosted by author and writing coach Dr. Leslie Wang, helps women scholars master their writing habits and publish a book that matters.
Your Words Unleashed
Ep. 108 - Expert Strategies for Publicizing Your Book (with publicist Sarah Russo)
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In this episode, I’m joined by Sarah Russo, founder of Page One Media, to talk through how these campaigns work and how they differ from what presses are able to do on their own. We discuss what publicity actually involves, how it connects to marketing and sales, and why the timeline and goals for a campaign matter so much.
We also talk about how to think about platforms in a more expansive way, what authors can do to keep momentum going after publication, and how to approach publicity as part of a longer-term investment in your work.
If you’re navigating book publicity and not sure what to expect or what’s worth investing in, this episode may help you think through those decisions.
Check out Leslie's website at www.YourWordsUnleashed.com!
The three ways Leslie can help you with coaching & developmental editing:
#1: Six-month Your Words Unleashed signature book writing coaching program. Through 8 hour-long sessions tailored to your own needs and goals, we will pinpoint what’s keeping you stuck. We’ll figure out personalized solutions and strategies so you can create direction and lasting momentum with your book writing. I’ll also provide detailed feedback on your writing throughout
#2: Four-month Career Reset Program for Overwhelmed Academics who want to reconnect with purpose. Over the course of 6 hour-long sessions, we’ll clarify your personal career vision, create space for what matters, overcome internal obstacles to change, and define what success means on your own terms so you can work less and live more.
#3: Group Workshops that balance personal well-being with writing productivity. Topics include transforming your dissertation into a book; connecting to the deeper purpose of your work; as well as boundary setting.
Check everything out! If you're interested, shoot me an email at ...