The Journey View Podcast
#2: Max Sieplinga - Howie's Hockey Tape and the Importance of Quality in Life and Business
Jul 31, 2018
Is his name “Max” or is it “Howie”? The answer is yes.
In this episode, I sit down with Howard (Howie) Max Sieplinga, the namesake of his company Howie’s Hockey Tape
(@howieshockeytape on Instagram
, @hockeytape on Twitter
, and @howieshockey on Facebook
), which has taken the hockey world by storm over the past decade-plus as the trusted provider for hockey tape (obviously) and other gear.
An avid hockey player since he was a wee boy, Max got tired of sub-par tape in the marketplace during his high school years and sought a better product. And that’s where his entrepreneurial chops began to manifest. While not even old enough to vote, Max started a business aimed to give respect to perhaps the most underappreciated tool in the game – tape – by focusing on quality.
Quality is a point of pride and responsibility for Max and his team as they consistently demonstrate a love and kinship with their team – their customers, pro shops, retailers – really anyone committed to the hockey community. And this can be seen in the advocacy and support of the organization: Howie’s has garnered a social media following of which most brands could only dream! After you listen to this episode, you’ll realize why. This guy is a hockey player first and foremost. In fact, everyone who works there is, too! It’s no wonder Howie’s has retained such a faithful fan base.
Max and I discuss many topics, including business, building a brand, Instagram, golf, competition, board games and cutting classes in high school, and I think you’re going to love his energy and passion.
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Intro/outro music: Stephen Lynerd
The Journey View