Lavahot Entrepreneur Podcast - Business, Marketing, and Personal Development

In The Spotlight with Special Guest, Luke Schlabach: The Power Of A Brand And Being Omnipresent

• Joe Connell

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In this episode of the Lavahot Podcast, join your host, Joseph Connell, as he welcomes a special guest who's making waves in the world of personal development and podcasting: Luke Schlabach. Luke is no stranger to the world of self-improvement, having served as a 10x coach alongside Grant Cardone. 

Luke is the mastermind behind "The Dating Files Podcast," a captivating show that's taking the podcasting world by storm. It's all about real people sharing real stories. Join us as Luke and Joseph explore the boundaries of personal growth, the power of awareness, and the vision of building a community. It's a conversation that's sure to inspire and influence you. Tune in now! 🔥💥 #LavahotPodcast #SelfImprovement #RealStories #CommunityBuilding

To Contact Luke-
YouTube- https://youtube.com/@thedatingfiles?si=2O9Kw7vbpD_16AQf
Facebook- https://www.facebook.com/lukehschlabach?mibextid=LQQJ4d
Instagram- https://instagram.com/soldbyschlabach?igshid=NzZlODBkYWE4Ng==
Podcast- https://youtube.com/@thedatingfiles?si=2O9Kw7vbpD_16AQf
 
To Contact Joseph-
 LinkedIn
Twitter
The Lavahot Podcast
Lavahot Marketing Agency | Ocean Pines Maryland (golavahot.com)



Speaker 1:

It's time to level up a few thousand degrees. With a Lava Hot podcast and host Joseph Connell Jr, you'll hear from ordinary people who are doing extraordinary things, from tech startup CEOs and marketing professionals to authors and investors and sales trainers. This show will be packed with information to help you level up in life or business, taking you from on fire up to Lava Hot.

Speaker 2:

Welcome to Lava Hot Podcast. I'm your host, joseph Connell. Today I'm joined by a unique individual. This gentleman I met down in Florida. This goes back probably about a year ago at one of Grant Cardone's real estate summit I believe it was the real estate summit. I could be wrong. I had actually been following Luke for probably a few months. At that point I immediately recognized him because he puts out a lot of content online. One of the reasons why I wanted to have him on the show is more recently he has ventured into the podcast world. That's a world that I've been living in for the last year. I thought he would make for an interesting guest for a couple of reasons. One, the fact that he is a certified coach with Grant Cardone. He has also been killing in real estate. When he launched the podcast, I was pretty impressed with the traction that he's seen right away. Let me give you a quick bio about Luke Schlaba, can I?

Speaker 3:

pronounce that right, it's sleepover. You're totally fine, you can say it any way you want, fair enough.

Speaker 2:

I normally do a little housekeeping where I double check spelling names and all of that. About Luke. Luke transformed his challenges into an admission for the greater good. A committed military veteran, he enhanced unity and progress within his circle. Luke is an elite coach with Grant Cardone. He's now extended his inspired journey into the world as the host of the dating files podcast, delivering insightful and fostering entertaining conversations. Luke, welcome to the show. Thank you so much for having me.

Speaker 3:

I'm super excited to be here. The meeting you was amazing. What you told me I don't think I've shared this with you. I've actually coached so many of my people with exactly what you told me. We're starting a podcast, bringing in local businesses, having them share about what they do, giving them the content, having them go share it where it promotes you. It's such a brilliant idea. I remember we were sitting by the horse racing track, right after boot camp.

Speaker 3:

You're like, yeah, man, this is how you can build your business this way. It's almost free marketing dollars. This is crazy.

Speaker 2:

For me and I can't take full credit because it was Jared Glant and Alan Grant's had a marketing that really pushed me to start my podcast. For many years I was on the fact I actually across the hall. Here is another office I had actually built out of podcast studio like a year before I ever launched. For whatever reason I think I did what most people do is I just, oh, I don't know how to do the editing, I don't want to be on camera. I had all the reasons that everybody else typically gives themselves and why they don't get started. Then, when I went down to the marketing workshop, with Grant and.

Speaker 2:

Alan, they were like you're in marketing, you got to a podcast During that weekend. I was like, all right, I'm going to start the podcast. I launched it right then, meaning I booked three months worth of guests within that two-day weekend. That was what Grant talks about. It's get committed and commit. First figure the rest out.

Speaker 2:

I didn't even know how I was going to do the podcast, but I knew I have all these guests lined up. I gave myself a little window to figure it out, but this was in mid-November. I just locked in and was like, okay, I'm just going to schedule every guest I can for January. We scheduled January to.

Speaker 3:

March. You got to do that. If you're starting a show, you're going to find every reason not to film that first episode, the 10th episode, the 20th episode, because you're going to be like oh it's not, I need to do this better. I need to do that. I need this camera, I need this piece of equipment, I need this skill. You just got to do it Commit first, figure the rest out later For sure.

Speaker 3:

I'm on this East Coast road trip right now where I'm doing all these episodes about one a day up and down the East Coast, different people, different places, different scenes. I've got all my equipment with me, carrying it into their house studio, wherever, and just setting it up. I'm figuring it out. It's not perfect but it's working. That's the thing with the show too. Funny enough what you said about building a studio. I had built a whole studio in my third bedroom back when I was living in Maryland for a year.

Speaker 3:

I never did a film, maybe like two episodes, never put them out, never did it, never felt, right until this show. I go back to Alex Hermosy, where he's really I credit him for my show starting it, because he talks about if you're in college and you're going to a business class and the professor says to start a hot dog stand. You're going to look at some of the most important things in a hot dog stand, which is going to be the quality of the hot dog, the location of the hot dog, all these different factors that you could bring into the performance of the hot dog stand. But the most important thing and I think you know hungry audience. Hungry audience is the most important thing.

Speaker 3:

And with this show the dating files what I did was I took it to my audience first when I had the idea and it was kind of unique way I figured out the idea for it. It was kind of out of disaster with an ex-girlfriend and all which. I just literally sat down in a chair for five hours and thought of everything I could do and came up with this idea, but immediately took that idea to my audience and said, hey, if I did this, would you guys watch?

Speaker 3:

And everyone's like yes, yes, yes yes yes, and keep in mind I've been putting out sales material, marketing material, mindset material and people you know like, give it a like or something. They're not consuming it like crazy.

Speaker 3:

They're not highly addicted to it. Where, with this show, as soon as I said, would you guys watch? I'd never seen such a heavy response from people yes, yes, yes. And then I started getting all the messages of when can I watch the first episode? When is it going to come out? And everyone just started like supporting it.

Speaker 3:

And the first episode I filmed it by myself, just telling my story. I didn't believe it would work. So much that I put my little road camera mic underneath my main mic so I didn't have to like piece in you know, the audio, so I could just put the camera file in there. You know, I don't think I even did any editing to it. I think I did an intro posted on YouTube. Figured my kid, you know, a few hours of watch time or something goes to 122 hours in the first 48 hours of being up, right, and I was sitting there. I'm like, are you kidding me? Right? Like this is insane how fast people are eating this up. So then I did exactly what you did Just started bringing in guests, spoken to them, finding, you know, entertaining people to bring on with crazy stories, and that's really more importantly than just the views and the consumption.

Speaker 3:

With our show. I've been dating for 10 years now and the amount of women that I've went on dates with that have told me about just terrible things happening to them and relationships and abuse and just horrible, horrible stuff. It's unbelievable. I don't think many people know how the bad stuff that actually goes on out there you hear about Fox News or MSNBC will post something and some celebrity, but it's happening every day around us just crazy stuff. Yeah, to real people. Real people, yes, right next door in your job.

Speaker 3:

Real people, real stories, as I always say, and that just it shocks me how much people don't know that, and so, when I was thinking about the show, I'm like, look, we can one, bring awareness to this, like this stuff's going on, to make it entertaining and funny in some ways, because, realistically, some of this stuff is so heavy and so bad. You got to laugh a little bit when it's going on because it's brutal. You know some of the stuff that happens, but anyways, it was a way to one, create a business around it, to really bring awareness to all the crazy stuff that's going on out there. And three, give people a place to a community, a place to come laugh, a place to come share their story. We basically only have ladies on right now, so it's a place for them to come roast a guy that did whatever to him, which is hilarious, but anyways, it's incredible how fast this went, though it's just it shocks me.

Speaker 2:

Yeah, but no, you know, for me and I'll kind of circle back to the Alex Hermose thing you know, the one thing that I picked up from him early on was to commit to it as a five-year plan, like for me, the podcast was.

Speaker 2:

You know, I'm going to do this for five years minimum. I initially had a goal, which was I wanted to get out 112 episodes that first year. We fell short of it, but you make the goal big. You know we were trying to crank out two episodes per week, yeah, and we've put out quite a few episodes in the past year and a half or so and now that we have the new studio and things like that, we're really trying to work out some of the kinks and speed up workflow. But the way I looked at it is, you know what I'm not going to assess how well the podcast does until I hit that five year, because even a guy like Alex, it took five years before people like started mainlining his content Like most people didn't know who he was for many, many years until, you know, basically blew up on TikTok, which is when people really started His rise has been amazing and he's so brilliant with everything that he's done.

Speaker 3:

I really use him and Grant the most. I would say Likewise yeah, marketing and business-wise, alex kind of pisses me off a little bit because he's just so damn smart.

Speaker 2:

Oh, he's so young, and so he's like philosophical.

Speaker 3:

It's like it's amazing. And then I didn't know that he was going to be a doctor and I was like, oh okay, that makes more sense. I can suppose he's a genius, but he really is brilliant and he gives away all this stuff and he has to write intention behind it. And it's funny because I'm trying to do the same thing with this show, to where we don't really take any sponsors, we don't take any sell out or whatever, and just keep it very pure entertainment for as long as possible.

Speaker 3:

And yeah, just give it to people, just give it, give it, give it, and someday we'll have Gary Vaynerchuk talk about get that right hook and get a big sponsorship or something.

Speaker 2:

Yeah, for me with the podcast, I think the one metric that I kind of measured was does it help the business? At the forefront of everything I do with the podcast is I'm hopeful that when I bring somebody on, it will inspire that business owner, that sales representative, that father, that individual to take some sort of action. So the cool thing about having somebody like you on is that you have a real life story. We met a year ago roughly and I said, well, this is what I'm doing and this is what I think would work. And then you're putting that into practice. Not that I'm going to take any sort of right of freedom. No, no, no you should.

Speaker 3:

You should Because that you know every conversation we have leads to where you are today honestly. But no, you did have a role in that where I knew it was a thing I should do and you were just more fuel on fire there to push it towards that. And it was like I'm licensed and sold a bunch of real estate in Maryland, moved down to Florida, honestly, because of my ex and Grant. I was like I want to be around that community, I want to get away from where I was because of her and all this stuff. So go down to Florida, get my real estate license. I don't want to sell real estate down there like real estate. I just didn't have a desire to.

Speaker 3:

What I really wanted was to influence a lot of people, help a lot of people, just like a lot of people helped me. You know me and you like you had. You served a difference in my life and so did all my other mentors, right. So, knowing that it's like I want to do that for others, but I can't do that just selling real estate Like I need a platform where people can come on, watch me, view me, learn from me. But I had to get their attention first, and so that's why I think the concept, or I know the concept that we have with the dating files is really interesting because it gets a lot of attention and it's just like I call it, like the tape method, where he went out and got tons of attention, andrew Tate, and now he's actually shifted his entire message that he was preaching totally did like a 180 on it to where it's like take care of your family, read the Bible, be a good person, make money. Getting shake versus what it was a year ago.

Speaker 2:

Yeah, and then that's when you get your attention with these sound bites. What he executed I still, as a marketing guy, I have been looking at like because it wasn't just that he had content in these polarized clips. What was most impressive to me is that he created like this network of people that would take clips and he would incentivize them to push out these clips. And I've been in my head trying to think, like how can you replicate something like that? How do you pull together like a network of people and get them to start pushing your content?

Speaker 3:

I'm about the same thing with ours, because now that we're putting out all of these reels it's long form, so hard to get to do anything. You know like it gets, the hours you get. I think my best one's almost 500 hours on, like one of the YouTube videos, but the reels those things will go to 7,000 hours. You know half million views, a million views, and we probably have 10 that's went over half million. Only one to a million handfuls hit 750. And so I was just gonna watermark that that clip give it to.

Speaker 3:

I got tons of you know younger people that follow me and stuff. Give it to them and say, dude, go get into a creator fund in TikTok, send it, post it up wherever you want, send it to the moon, make a bunch of money. You can get $1,000 a clip Like $1,000, if you hit 600,000 views or five, 500, 600,000 on TikTok and it's past the minute, it's gotta be past a minute. We have a minute and one second to monetize, you're getting paid. So you're like, be 16 years old, send it home reposting what I'm put all the money, time, energy into just taking it for free. He makes money. My show gets tons of attention. It's a win for everybody.

Speaker 2:

Well, the one thing that I saw with Andrew Tate when he took this network of people, he was also pushing them to his product.

Speaker 1:

Yes.

Speaker 2:

And every one of them had an affiliate link to be able to push into the product, which ultimately meant if somebody goes here, you're gonna make X amount based on them and go into the affiliate link Within my business. So we have LavaHot, which is the marketing agency where we'll handle everything from creative to administrative. We do everything marketing wise for a business and then for certain clients. We also add in this element of sales training, because what I've learned over the last 10 years is I can make the phone ring, but it's very hard to make the cash register ring. Yeah, the conversion on it. If the lead gets there and then the people answer in the phone, drop the ball or the person in the field drop the ball.

Speaker 2:

But our platform, slingshot when we launched that, that is where a decent amount of attention has been going, just because we onboarded within months about 20 new businesses. It's awesome and we're really looking at ways to be able to scale that up. And one of the big areas outside of the podcast I don't really market it Like I push out on a little bit of content on Facebook, but typically what I would put out was us trying to attract what we call Slingshot Consultants, which would be an individual in any sort of market who wanna learn how to get into the marketing game. They'll have a platform that they can immediately offer and we offer a residual income based on that. I wanna try to tie that into that exact concept where each one would have their own affiliate link, where an individual if they shared the episode, they shared the content try to funnel them into that type of system. I don't know how to execute on it. I'm still trying to work out the kinks but, like in my head, that's how I picture how it was done on his end.

Speaker 3:

But enough about me. No, you're spot on with it. Like the more. It's just, it's so. You're getting hit with six to 10,000 commercials every single day. On average average person, you're getting more information in a single day than a person didn't in the 15th century.

Speaker 3:

Like Grant talks about that in the marketing workshop, you gotta find a way to break through the noise. It needs to be either shocking or whatever, and I'll give you an idea that I'm working on. I already have the YouTube to this, so you guys can't steal it. But the money files the money files is gonna be very similar to the dating files. But I'm gonna take business owners that are multi-millionaires now, but at some point they almost lost the whole thing. They lost a ton of cryptocurrency, they almost lost their business.

Speaker 3:

Oh, very cool. Yeah, you see where I'm going with this. Now they come on, they tell the story about how, yeah, they're super successful now, but where did they start and what were the trials that they hit along the way? I opened up my account and $2 million was gone. And then that's the viral clip right there that you take and you put that on the TikTok YouTube or YouTube, instagram, all the different places, and then make the show go viral. But there has to, like I've noticed from this show, there has to be some sort of shock factor to it. He did what or she said what and that gets them to stop the scroll.

Speaker 2:

Actually, I might have a good guest for you for that too. Let's do it. Yeah, she was on my show about four or five months ago. Her name was Amber Her no, not Amber. It was Summer.

Speaker 3:

Day Okay.

Speaker 2:

She was actually at the 10X Ages event. Oh wow, she was in the qualifying round to be part of the main event. That's amazing, but her story was that she had a business and basically got booted from it. It was a business she had built over years and people that she thought were her friends. She's gonna kick her from it, but I'll try to make that connection when you get closer to rolling that out.

Speaker 3:

I wanna put that out about three, three, six months after we get good traction, get a system set up with dating files and start the money files. But it's that shock factor that brings people in, Like you have to stop the scroll and you have about maybe a second to get people to stop swiping and watch what you're about to say. Then you gotta hook them in that first five seconds. Then the first half has to be amazing. Mr Bee talks about all this stuff, but the last half of your content can be worse, but the first half needs to be really good and just you gotta find something that's shocking enough. And that's where Tate was just such a genius with the way he would. Whether it's right or wrong, he would just shock people with what he would say and it would just stop the scroll and they would hate it and love it. And he blew up and he was like I'm gonna take him to miss.

Speaker 2:

Google Personal Earth, right, yeah, no, you know what the saying is. If you can get half the country to hate you and half the love you, you can become president of the United States. And it starts with that attention, we're at, attention flows. You know kind of money grows.

Speaker 3:

Something else I want to add to that is I built a whole training system, had, like, true, and that's how I learned how to do a lot of editing, filming, all that but about 2,500 hours inside that training system, all of Grant's materials. I own all of them, so I'm allowed to reuse them, repurpose them, reteach them, and I did that and I had a bunch of people sign up for it did great, you know, and sales and all that and the people that used it loved it. But a lot of people were not. The usage wasn't there and I sort of started to put together like, let's go back to Tate. He had Husser's University, which was a nine hour video recording of him with a whiteboard right here yelling at the whiteboard, and it was good information in there, but it was nine hours, low quality, one whiteboard. That was it. Yeah, I flew all. I flew down to Mexico, I flew out to Arizona, I filmed all over the country and outside the country on this course, like put tons of time and money and energy into it and it was great and everyone that used it loved it. But I couldn't get people to keep using it and what I realized was I didn't have enough celebrity status to get them to actually shut up and listen, versus when Grant or Tate or any of these guys, alex from Mosey says, hey, do this, if you want to become rich, do this right now. Like, sit down, shut up, do this. When you have that celebrity status, people actually listen, right, grant talks about this with.

Speaker 3:

During COVID, they stopped for about two months in all their marketing showing the jets and the cars and they cut all that out. Their conversion immediately dropped and as soon as they brought back the cars and stuff and flash and all that, their sales jumped back up like almost exactly the same, if not better than before, right, so there's so much correlation between selling the lifestyle and the dream. Almost you know that's what 10X is like. 10x, yeah, it's a math effort and work and action you got to take. It was also the dream, right, and as soon as you. I was on with a client the other day and I'm like dude, what's your biggest goal? Like, what are you doing all this for? And he's like pay the bills. I'm like I don't know why you're here then.

Speaker 2:

Yeah, that's not going to do it.

Speaker 3:

Absolutely. Like that's why you're burnt out right now, that's why you don't have any focus, that's why you're not hitting your targets, like because you're just trying to pay your bills. Yeah, Like that's. There's no energy, there's no enthusiasm. There's a passion behind that. Like you need a vision of the future, of 5, 10, 20 years from now. What it's going to look like, how are you going to make it happen and then continuously take massive action to execute on it? Right so?

Speaker 2:

Yeah. So what we're? Because I'm curious, because I pitch ideas to people all the time on starting a podcast, even if it's just like a local live podcast, because some companies out there they don't have the reach to be able to sell a product all over the country. Although, if you're, I do believe that if you're specialized in some sort of skill let's take something like Pest Control. Let's say you run a Pest Control company for the last 20 years you have some skills that a new Pest Control company might want to learn about, absolutely.

Speaker 2:

Some of the hurdles that you've overcome. So I think that there is some reach there where it could ultimately set up an opportunity to do some sort of training course or like inner circle, Like there's certain things that you could expand there. But I also think that there are certain categories where just focusing hyperlocal allows you to have some level of like local status in the marketplace to become the go-to guy for X, Y and Z. Absolutely. There was a guy. He's named Mike Soraka.

Speaker 3:

Oh wow, and we had Crock. Yeah, yeah, yeah, let's see, yeah.

Speaker 2:

So he has the what are you made of? Podcast.

Speaker 1:

Yeah.

Speaker 2:

Right. There was two things that I took from him when I was about to launch my podcast. The first one was that if you can get known across the country or across the world, you'll get known local. That just happens by default. The other thing is he just said get started. Like don't procrastinate, just get started.

Speaker 2:

In fact, when I talked to him and I said, oh well, I've looked all these episodes start in January, he was like why, why did you give yourself all that time to talk yourself out of it? Like, if I wish you, I would just get started tomorrow, which I didn't Because I was kind of committed to just using the podcast studio and all that jazz. But the core of it was like you just get in there and the main thing he was trying to say is go in and really screw up. A bunch of times you got to figure it out by screwing up. Like you're going to the amount of episodes and Brooke could attest to this the amount of episodes that I did when I first started recording my own. I have like four episodes I can't even use Because I recorded the audio like in the headphones. It sounded great. Where it recorded it was like Butchered, butchered On my end not the guest.

Speaker 2:

But no, it was. And that's the worst feeling, because then, you bring. If we end this episode and the audio is screwed up, I'm going to have to apologize. I get it.

Speaker 3:

Because you made it from Florida and came in. I get it every time, Like whenever I'm filming an episode. I get done and I go check the camera, Like did it record the whole time. Yes, you know, I haven't had that issue yet One. I lost like seven minutes in one episode, maybe two episodes, but those are still in editing phase. But yeah, no, I know the fear and I'm just grateful that hasn't really happened to me yet, but I'm sure it will at some point.

Speaker 2:

Yeah, I'll never do it. Yeah, well, as long as Brooke hit record in there, we're good.

Speaker 3:

Let's hope so.

Speaker 2:

Yeah, well, I can tell the red light is on, so I think we're solid.

Speaker 2:

But so I am curious, like, where do you see this going?

Speaker 2:

And I am kind of curious of how this plays into, like, and you kind of hit on it that you know it's that ultimately it's the exposure, yeah, yeah, the increased eyeballs, or how you can ultimately monetize, if you will, yeah, which it's kind of what has happened with me by having the podcast. Um, it became attraction marketing, meaning people would reach out to me based on the podcast and say can you help me with X, y and Z? And we have a ton of things that we do for free, yeah, that, like we have certain tools that we get for business owners to help increase reviews and trial periods of our software, things like that. But ultimately most of my business growth has come from having the podcast, because it's not even just people who watch the show that might be business owners, but there would be people that watch the show, that see a post on Facebook and somebody says, hey, I need somebody to help with this and they'll tag me into that post and it just, you know, increases that flow.

Speaker 3:

Think about from the way of people get to watch you for hours and hours and hours and that is massive. Because you know, you see these offers online or these pictures of a business or whatever. You don't know who's actually behind that business or who's running that business. And I look at. You know we've done over the past seven weeks, we've done 80,000 hours of consumption like we will watch our content. It's a lot, and probably you know one third of that is me. So for you know, 30, 20, some thousand hours people have watched me talk over the past less than two months. That's insane of the amount of branding and just people call me up and they know me but I don't know them. And that's amazing because now it totally flips the script. When it comes to a sale, I'm not sitting there trying to build rapport. They know everything about me. They know my mannerisms, they know how I talk, they know my act, like all these different things about me. That would take, you know, thousands of hours for them to learn. They know.

Speaker 2:

So it's amazing how much that makes an impact on the rapport that you have with your community, your clients, your customers, your fans, everything, yeah, so Well, as we get closer to the end of this episode, I always like to give every guest the opportunity to kind of share a little bit about. You know them where they can, you know where people can follow you social media, the podcast, all of that jazz.

Speaker 3:

So I'm going to give you that opportunity to just kind of share and yeah, and I want to just jump back real quick and answer that question, because you said where do I see this going? And I want to go back to Instagram. Instagram was they released a blue check about six months ago and when they released that blue checkmark it costs about $15 a month they made $668 million in a single day. Yeah, on a platform that's completely free, that people are highly addicted to, right, which is amazing, I have over a half billion dollars in a day on a free platform. That is unbelievable.

Speaker 3:

And if you really think, like, how can I replicate that in a smaller way? And that's really was the week after when I came up with the show, where I was like, how can I entertain people, give them something that's highly relatable, they love. They're waiting for each episode each week, every Wednesday at 5 pm, but they're waiting for that episode to come out and then we just entertain them, entertain them, entertain them, give them value, value, entertain, entertain for months, years even. And then maybe we make them an offer maybe prime energy or whoever comes to us and wants to give us $500,000 million to have their can in every single episode Right, which I'm all for. Let's do it. So that's really where I see this going, as I'm not selling anything to anyone. I'm just entertaining, creating influence, helping creating a community for people to come to Right Platform to share on, and I see that turning into that mini Instagram almost, and the way people are addicted to it. They want more, they love it Right and they can't get enough.

Speaker 2:

It's very cool.

Speaker 3:

But a little bit about me. I mean, I grew up right up here in Delaware.

Speaker 2:

Oh, you grew up. I thought you grew up in Maryland, for sure.

Speaker 3:

No, no, no, Right outside Greenwood, delaware, Really, yeah, yeah, my family is technically like Mennonite, which is wild enough.

Speaker 3:

I went to Greenwood Mennonite School. Well, I was home school for seven years. Hope, food out dumpsters, family was split up, All sorts of craziness going on. Went to Mennonite School as a year behind, went there at seventh grade, barely made it through. I was like I ain't got no money for college and not smart enough to go to college. So I went straight to the military, actually joined the military, the army, during my senior year, left two weeks after high school, shipped out to the army as infantry, for I was in eight years, total infantry for five years. I recruited for three years about three and a half years into the army. I got my confidence up, leadership ability, had my own team and everything. But then I was like man, I'm broke. I forgot this money thing. I met a girl. Things were getting serious. So her dad, who was my first mentor, gave me the book Rich Dad, Poor Dad, and that that's the one that always, that's the one that doesn't.

Speaker 3:

And that book changed everything for me. It taught me I didn't have to be a lawyer or a doctor or some sort of high academically gifted person to become wealthy.

Speaker 2:

I was handed that book, probably, if I'm guessing around the same age as like 19, 20 years old.

Speaker 3:

Yeah, yeah, same thing Changed everything and so I just became obsessed with you, know business and making money and learning and just how all this stuff works, cause I wasn't taught any of it growing up. You had tons of bad beliefs and mindset about money and success and all these different things, and so I became obsessed with it, did that for about two years. I just Uber did the army, uber did the army, saved up all my money, invested, invested, eventually got a coach. That's where everything really changed, cause then I started getting into financial advising hated it, didn't like it at all quickly became a realtor Because during that time I started buying up real estate, investing properties and whatnot. I was like these realtors are making a bunch of money and I'm just giving it to them, like I should probably give them a real estate license. Got real estate license, did about 54 transactions in my first 18 months, so like went crazy with that as well. It's still recruiting. Actually, I got a sales course because I was a horrible recruiter. I got a sales Tony Robbins or something. Sales course, became top recruiter in like three months after doing that, beat 400 recruiters. It was awesome. So then I had a bunch of times, so I started selling a bunch of real estate and that went amazing and then got involved with grants.

Speaker 3:

I really wanted to be a coach just because my coach had pushed me towards all these things and really helped me and led me to make in and craft on the money and I was like this is awesome and so I wanted to do that for others. And then, long story short, started coaching with Grant. Now I'm one of their top three elite coaches in the world. There's only about 40, some of us total, but I love doing it. Got about 40 clients with Grant, love taking care of them for right now.

Speaker 3:

Obviously, a lot of my time goes towards that and then the rest of my time goes towards podcasts, just from a constant promotion, constantly finding new guests and people to come on, and those are my two focuses right now. Just coach the best coach I can for Grant. Pump podcasts like crazy, get the best guests, the best scenes, everything you know going wild. I know you were talking about earlier some of the upcoming shows that we have and we got some awesome, awesome stuff coming up that people are not anticipating, not expecting, so very excited to drop some of that content and it's highly entertaining, to say the least. Very cool.

Speaker 2:

Well, I look forward to tuning into it. So everybody who's you know whether you're listening to it or you're watching this episode. If you want to get like connected with Luke, you want to check out the podcast, the dating files, or if you want to follow him on social media, on LavaHopPodcastcom, if you just go there you'll see a little search icon. If you search for Luke, we're going to have a full bio on there. We'll also have links for this episode in both audio and video. But I definitely encourage you to go check out his podcast. I'm sure that you're going to find at least one that's entertaining enough to kind of hook you in. Or check him out on TikTok and Instagram, because some of the clips are a nice little sizzle reel just to kind of get you like in sync with what it is that he's putting out there from the episodes that I've seen. Highly entertaining it is, so I would definitely encourage checking it out. But with that, luke, I appreciate you making the trip up, you know. Congratulations on your success, thank you.

Speaker 3:

Thank you for having me. This is amazing what you guys put together. I mean, keep doing it. I've learned so much from just your setup today and I'm sure anyone that comes in here is going to learn from you anyone you get to work with. So you guys, you better be hitting them up, because this is amazing. This took me tons of trial and error to put together not even one-tenth of this. So keep doing it. It's amazing what you guys are doing.

Speaker 2:

Well, just watching what you've been doing at your early start, very impressive, I think. It's like anything else. You know you got to start somewhere. You know, when I first started, when I took the studio in-house, I started with a Canon M50, which is a $600 camera and a 50 millimeter lens and a podcasting platform that pulls the guest in virtually and we pushed out probably 50 episodes like that. But I will say, having the studio I think has more value in terms of when we start pushing out episodes. I think it's just something better about it being in-person things like that.

Speaker 3:

It's a little bit. It's saturated marketude. Now everybody has a virtual podcast and so when you can do it in-person and have that HD quality to it, that adds a lot to the show.

Speaker 2:

I agree, definitely Great, very cool. Well, again, go check out Luke. Even if you're not into dating and you're just happily married, I'd say go check him out.

Speaker 3:

If you're happily married, it's going to give you the drama that you don't have anymore. You want to just lean into, but you don't have to actually experience.

Speaker 2:

Yep, and if you're business-minded, I check out some of his other content as well. So I think you'll be highly impressed, but go ahead and check them out Again. We'll have links to pretty much every social media feed that he has right on the LavaHotPodcastcom. Just search for Luke. You'll be able to find him With that.

Speaker 1:

Yeah, thanks, you've been listening to the LavaHotPodcast with Joseph Connell Jr. Do you want to level up your business? Then visit us at golavahotcom for a free marketing analysis. Yeah, buddy, you already know, let's go Master.

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Joseph Connell

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