173. Is Your Volunteer Website Turning People Away? Artwork

Volunteer Nation

Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!

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Volunteer Nation

173. Is Your Volunteer Website Turning People Away?

July 31, 2025 • Tobi Johnson, MA, CVA

In this episode of the Volunteer Nation Podcast, Tobi Johnson shares valuable insights on how nonprofits can improve volunteer websites to attract and engage more volunteers effectively. Addressing common issues such as unclear value propositions, excessive choice options, stock imagery, and poor mobile experiences, Tobi discusses practical strategies to create a compelling and user-friendly volunteer hub.

She emphasizes the importance of clear calls to action, authentic visuals, social proof, and urgency to convert visitors into active volunteers. With actionable tips and a focus on modern user behavior, this episode serves as a comprehensive guide to optimizing nonprofit websites for better volunteer recruitment!

Full show notes: 173. Is Your Volunteer Website Turning People Away?

Volunteer Website - Episode Highlights

[01:04] - The Importance of Volunteer Websites
[02:42] - Adapting to Modern Content Consumption
[04:33] - Creating Effective Volunteer Hub Pages
[09:14] - Common Issues with Volunteer Websites
[15:52] - Improving Volunteer Website Conversions
[26:21] - Social Proof and Trust Signals
[28:59] - Creating Urgency and Clear Navigation
[34:13] - Ensuring a Good User Experience
[39:41] - Final Tips

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Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

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Tobi Johnson, MA, CVA

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