221. How to Use a Google Grant to Recruit Volunteers with Clay Mansell Artwork

Volunteer Nation

Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!

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Volunteer Nation

221. How to Use a Google Grant to Recruit Volunteers with Clay Mansell

July 02, 2026 • Tobi Johnson, MA, CVA

0:00 | 53:01

Your nonprofit could have $10,000 a month in free Google Ads, but most organizations miss this opportunity to recruit volunteers.

Marketing expert Clay Mansell joins Tobi Johnson to break down how to access Google Grants, target the right keywords, create landing pages that convert, and work effectively with your marketing team. You'll learn about Google Trends, keyword research, and how to stay compliant so you don't lose the grant.

If you're ready to stop guessing and start attracting volunteers through free advertising, this episode is your roadmap.

Full show notes: 221. How to Use a Google Grant to Recruit Volunteers with Clay Mansell

Google Grant to Recruit Volunteers – Episode Highlights

[00:00]Introduction to Google Grants and Volunteerism
[10:03] Understanding Google Grants and Their Benefits
[19:47] Optimizing Google Ads for Nonprofits
[24:59] Creating Effective Landing Pages for Volunteers
[32:02] Collaboration Between Volunteer Managers and Marketing
[43:55] Optimizing Google Ads for Volunteer Engagement
[49:15]Understanding Audience Language in Marketing
[52:30]Looking Ahead: Excitement for the Future

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Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Tobi Johnson, MA, CVA

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